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How Custom APIs Can Bridge Your Old Systems with Modern Tools
In an era of rapid digital transformation, companies face mounting pressure to stay agile, integrated, and scalable. Yet, for many businesses, legacy systems—software built decades ago—remain deeply embedded in their day-to-day operations. While these systems often house critical data and workflows, they are frequently incompatible with modern tools, cloud services, and mobile apps.
This is where custom APIs (Application Programming Interfaces) come in. Rather than rip and replace your existing systems, custom APIs offer a powerful and cost-effective way to connect legacy infrastructure with modern applications, extending the life and value of your current technology stack.
In this blog, we explore how custom APIs bridge the gap between the old and new, and why partnering with a custom software development company in New York is the key to unlocking this integration.
Understanding the Legacy Dilemma
Legacy systems are often mission-critical, but they can be:
Built on outdated technologies
Poorly documented
Incompatible with cloud-native tools
Rigid and difficult to scale
Lacking modern security standards
Despite their limitations, many organizations can’t afford to replace these systems outright. The risks of downtime, data loss, and cost overruns are simply too high. The solution? Wrap them in custom APIs to make them work like modern systems—without the need for complete redevelopment.
What Are Custom APIs?
A custom API is a tailored interface that allows software systems—regardless of their age or architecture—to communicate with each other. APIs translate data and commands into a format that both the old system and the new tools can understand.
With a well-designed API, you can:
Expose data from a legacy database to a web or mobile app
Allow cloud tools like Salesforce, Slack, or HubSpot to interact with your internal systems
Enable real-time data sharing across departments and platforms
Automate manual workflows that previously required human intervention
By working with a software development company in New York, you can create secure, scalable APIs that connect your most valuable legacy systems with cutting-edge technologies.
Why Modern Businesses Need Custom APIs
1. Avoid Expensive System Replacements
Rebuilding or replacing legacy systems is expensive, time-consuming, and risky. Custom APIs offer a lower-cost, lower-risk alternative by extending system capabilities without touching the core.
Companies that work with custom software development companies in New York can protect their existing investments while gaining modern functionality.
2. Enable Integration with Cloud and SaaS Platforms
Most modern SaaS platforms rely on APIs for connectivity. Custom APIs allow legacy systems to seamlessly:
Push data into cloud CRMs or ERPs
Trigger automated workflows via platforms like Zapier or Make
Sync with eCommerce, finance, or HR software
This means your old software can now "talk" to cutting-edge services—without needing a full migration.
3. Boost Business Agility
In today's fast-paced environment, agility is a competitive advantage. APIs let you innovate quickly by connecting existing systems to new apps, dashboards, or devices. This flexibility makes it easier to adapt to new customer demands or market trends.
That’s why the top software development companies in New York prioritize API-first development in digital transformation strategies.
Real-World Use Cases: Bridging Old and New with APIs
1. Legacy ERP + Modern BI Tools
A manufacturing firm uses a 20-year-old ERP system but wants modern analytics. A custom software development company in New York creates APIs that extract relevant data and feed it into Power BI or Tableau for real-time dashboards—no need to rebuild the ERP.
2. Mainframe + Mobile Application
A financial services provider wants to offer customers a mobile app without replacing its mainframe. A custom API acts as the bridge, securely transmitting data between the mobile frontend and the back-end system.
3. CRM Integration
A healthcare provider uses a legacy patient database but wants to sync data with Salesforce. Custom APIs enable bidirectional integration, allowing staff to use Salesforce without duplicating data entry.
Key Features of a High-Quality Custom API
When you work with a custom software development company in New York, you can expect your API to be:
1. Secure
APIs are a potential attack vector. A quality solution includes:
Token-based authentication (OAuth 2.0)
Role-based access control
Encryption in transit and at rest
Audit logs and usage tracking
2. Scalable
Your API must be able to handle increased traffic as your business grows. Proper load balancing, caching, and rate limiting ensure performance under load.
3. Well-Documented
Clear documentation ensures your development teams and third-party vendors can integrate efficiently. OpenAPI/Swagger standards are often used for this purpose.
4. Versioned and Maintainable
APIs must be version-controlled to allow for upgrades without breaking existing integrations. A skilled software development company in New York will build a future-proof architecture.
Custom APIs vs Middleware: What’s the Difference?
Some businesses confuse APIs with middleware. While both can connect systems:
Middleware is a more generalized layer that handles communication between systems
Custom APIs are specifically designed for a particular integration or business need
Custom APIs are more flexible, lightweight, and tailored to your workflow—making them ideal for companies that need precise, scalable connections.
Why Work with a Custom Software Development Company in New York?
Building effective APIs requires a deep understanding of both legacy systems and modern tech stacks. Here’s why businesses trust custom software development companies in New York:
Local knowledge of regulatory requirements, compliance, and market needs
Time zone alignment for seamless collaboration
Experience with complex integrations across industries like finance, healthcare, logistics, and retail
Access to top-tier engineering talent for scalable, secure API architecture
Partnering with the best software development company in New York ensures your integration project is delivered on time, within budget, and aligned with your long-term business goals.
The Role of API Management Platforms
For businesses dealing with multiple APIs, platforms like MuleSoft, Postman, or Azure API Management provide centralized control. A top software development company in New York can help you:
Monitor performance and uptime
Control access and permissions
Analyze usage metrics
Create scalable microservices environments
Conclusion: Modernization Without Disruption
Legacy systems don’t have to hold you back. With the right strategy, they can be revitalized and connected to the tools and platforms that power modern business. Custom APIs act as bridges, allowing you to preserve what works while embracing what’s next.
For businesses in New York looking to modernize without massive overhauls, partnering with a trusted custom software development company in New York like Codezix is the smartest move. From planning and development to deployment and support, Codezix builds the API solutions that connect your old systems with tomorrow’s innovation.
Looking to integrate your legacy systems with modern platforms? Let Codezix, a top software development company in New York, create powerful custom APIs that enable secure, scalable transformation—without starting from scratch.
Know morehttps://winklix.wixsite.com/winklix/single-post/custom-software-vs-saas-which-is-more-secure
#custom software development company in new york#software development company in new york#custom software development companies in new york#top software development company in new york#best software development company in new york#How Custom APIs Can Bridge Your Old Systems with Modern Tools
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iShivax, established in 2019, is a leading global IT solutions provider specializing in software, web, and mobile app development, as well as IoT and automation services. With offices in the USA, India, Canada, and Dubai, they offer end-to-end solutions to clients across over 25 countries. Their mission is to transform business perceptions into reality through technological innovation and a client-centric approach. iShivax has been recognized with several industry awards, including the Tech Innovator Award and the Global IT Leadership Award, underscoring their commitment to excellence and client satisfaction.
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Professional Web Development Services for Seamless User Experience
In today’s digital world, having an online presence is essential for every business, and at the core of this presence lies the quality of your website. A website isn’t just a place for information; it’s the face of your brand, the first interaction many of your customers will have with your business. Hence, ensuring a seamless user experience is crucial. That’s where professional web development services in usa come into play, and Ecorfy excels in providing these services.
A seamless user experience means that users can easily navigate through the site, find the information they need, and complete any desired actions without frustration or confusion. Poor UX, even in custom web development services in Texas, leads to high bounce rates, reduced engagement, and missed opportunities for conversion
Key Elements of a Seamless User Experience
To create a seamless user experience, professional web development services in texas focus on several key factors:
1. Responsive Design
With users accessing websites through various devices like smartphones, tablets, and desktops, having a responsive design is vital. A custom web development services in texas ensures your website adapts smoothly to different screen sizes and device types, providing an optimized experience across all platforms, a hallmark of Ecorfy's offerings.
2. Intuitive Navigation
A well-structured website with easy-to-understand navigation is essential for guiding users through your content. Web development services providers in Texas create logical, user-friendly menus and design site architectures that help visitors quickly find what they are looking for, without unnecessary clicks or confusion.
3. Clean, Aesthetic Design
First impressions count, and the visual design of your website plays a significant role in attracting and retaining visitors. website design services in texas work alongside designers to craft clean, visually appealing websites that reflect your brand identity while also prioritizing user-friendly layouts. Ecorfy is committed to ensuring your site looks its best.
4. Security and Reliability
Users want to feel safe when browsing or making transactions on your website. By implementing strong security features like SSL certificates, secure payment gateways, and robust backend structures, web development consulting services in new york ensure that your website is secure, reliable, and trustworthy.
5. SEO-Friendly Development
A seamless user experience also involves being easily found on search engines. a web development agency in new york integrate SEO best practices, such as optimized URLs, clean code, and fast loading times, ensuring that your website ranks well and reaches a broader audience. Partnering with Ecorfy guarantees that SEO is a key focus in your web development.
The Benefits of Professional Web Development Services
Investing in web development services in texas offers a range of benefits that help enhance your overall business performance:
Better User Engagement: When users find your website easy to use and engaging, they are more likely to spend time exploring your services, reading your content, and returning in the future, thanks to the best web developers in California and their web app development services in California
Brand Credibility: A well-developed, professional website instills trust and credibility in your audience, making your business appear more established and reliable.
Competitive Advantage: In today’s crowded online market, standing out is essential. A seamless user experience, provided by a web development services provider in Texas or a website designing company in new york, gives you a competitive edge, making your website the preferred choice for visitors over competitors with subpar UX.
Conclusion:
A website development company in california goes beyond merely creating a website, it’s about building an online platform that enhances user experience, boosts engagement, and drives business growth. Whether you’re launching a new site or redesigning an existing one, partnering with experts like Ecorfy ensures that every element of your website is optimized for seamless usability. In a fast-paced digital landscape, an expertly developed website can be the difference between a one-time visitor and a loyal customer.
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#Hire Custom Software Developers In New York#Custom Software Development Company New York#Custom Software Development
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On-Demand App Developer Company | BCoder Castle
Transform your business idea into reality with our on-demand app developers. We specialize in crafting custom, user-friendly on-demand applications that streamline services, enhance user experiences and meet the growing demand for convenience in today's fast-paced world. Explore now!
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Pink Noises: Women on Electronic Music and Sound by Tara Rodgers
Get it from my Google Drive HERE
Pink Noises brings together twenty-four interviews with women in electronic music and sound cultures, including club and radio DJs, remixers, composers, improvisers, instrument builders, and installation and performance artists. The collection is an extension of Pinknoises.com, the critically-acclaimed website founded by musician and scholar Tara Rodgers in 2000 to promote women in electronic music and make information about music production more accessible to women and girls. That site featured interviews that Rodgers conducted with women artists, exploring their personal histories, their creative methods, and the roles of gender in their work. This book offers new and lengthier interviews, a critical introduction, and resources for further research and technological engagement.
Contemporary electronic music practices are illuminated through the stories of women artists of different generations and cultural backgrounds. They include the creators of ambient soundscapes, “performance novels,” sound sculptures, and custom software, as well as the developer of the Deep Listening philosophy and the founders of the Liquid Sound Lounge radio show and the monthly Basement Bhangra parties in New York. These and many other artists open up about topics such as their conflicted relationships to formal music training and mainstream media representations of women in electronic music. They discuss using sound to work creatively with structures of time and space, and voice and language; challenge distinctions of nature and culture; question norms of technological practice; and balance their needs for productive solitude with collaboration and community. Whether designing and building modular synthesizers with analog circuits or performing with a wearable apparatus that translates muscle movements into electronic sound, these artists expand notions of who and what counts in matters of invention, production, and noisemaking. Pink Noises is a powerful testimony to the presence and vitality of women in electronic music cultures, and to the relevance of sound to feminist concerns.
Interviewees: Maria Chavez, Beth Coleman (M. Singe), Antye Greie (AGF), Jeannie Hopper, Bevin Kelley (Blevin Blectum), Christina Kubisch, Le Tigre, Annea Lockwood, Giulia Loli (DJ Mutamassik), Rekha Malhotra (DJ Rekha), Riz Maslen (Neotropic), Kaffe Matthews, Susan Morabito, Ikue Mori, Pauline Oliveros, Pamela Z, Chantal Passamonte (Mira Calix), Maggi Payne, Eliane Radigue, Jessica Rylan, Carla Scaletti, Laetitia Sonami, Bev Stanton (Arthur Loves Plastic), Keiko Uenishi (o.blaat)
#book#tara rodgers#annea lockwood#pamela z#le tigre#ikue mori#Pauline Oliveros#Pink Noises: Women on Electronic Music and Sound
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Partnering for Success: Key Factors to Consider in Offshore Software Development
Introduction
In an increasingly globalized and digital-first world, businesses are under constant pressure to innovate quickly, efficiently, and cost-effectively. Offshore software development has emerged as a strategic approach to meet these goals, allowing companies to leverage global talent, scale faster, and maintain competitiveness. However, the success of such partnerships depends on making the right choices.
Whether you're a startup or an enterprise, working with an offshore partner can unlock tremendous value—provided you know what to look for. And if you’re based in a dynamic hub like New York, collaborating with a custom software development company in New York can act as a strategic bridge between your business vision and the offshore execution team.
In this blog, we explore the essential factors to consider when choosing and managing an offshore software development partnership to ensure alignment, transparency, and long-term success.
The Rise of Offshore Software Development
The concept of outsourcing software development is not new, but it has evolved significantly. Today’s offshore development isn't just about cost savings—it’s about:
Accessing specialized skills
Accelerating time-to-market
Driving innovation through global collaboration
Enabling round-the-clock productivity through time-zone advantages
Leading custom software development companies in New York increasingly integrate offshore teams into their delivery models to enhance agility and offer better value to clients.
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Why Offshore Development Makes Business Sense
Offshore development has become a viable strategy for companies aiming to:
Minimize operational costs
Scale engineering teams quickly
Focus on core business activities
Access niche technology stacks or domain expertise
Speed up product launches
The best software development company in New York will help you assess the risks and rewards of going offshore while offering local project management to ensure smooth collaboration and accountability.
Key Factors to Consider in Offshore Software Development
1. Clearly Define Your Goals and Requirements
Before engaging with any offshore team, define what you want to achieve:
Are you building an MVP?
Are you extending your current team?
Do you need long-term maintenance or ongoing development?
A well-articulated vision ensures that both your local and offshore partners are aligned. An experienced software development company in New York can help you translate business goals into clear technical requirements and development roadmaps.
2. Choose the Right Offshore Partner
Not all offshore vendors are created equal. When evaluating potential partners, consider the following:
Technical expertise: Do they specialize in the technologies you need?
Industry experience: Have they worked with businesses in your vertical?
Reputation: What do client testimonials and case studies say?
Scalability: Can they grow with your business?
Working with a top software development company in New York ensures your offshore partner has been thoroughly vetted and meets high standards of delivery and accountability.
3. Time Zone Compatibility and Communication
One of the biggest challenges in offshore development is navigating time zone differences. While working across time zones can be advantageous (24-hour development cycles), it requires thoughtful coordination.
Key practices include:
Defining overlapping working hours
Scheduling regular stand-up meetings
Using collaboration tools like Slack, Jira, and Zoom
A custom software development company in New York can serve as a project management layer between your internal stakeholders and the offshore team, ensuring seamless communication and real-time updates.
4. Agile and Project Management Practices
Look for an offshore team that uses Agile, Scrum, or other iterative development models. These methodologies ensure flexibility, faster delivery, and continuous feedback loops.
Make sure the team is proficient in:
Sprint planning
Retrospectives
Daily stand-ups
Transparent backlog management
The best software development company in New York will integrate these practices into their workflow, whether development happens locally, offshore, or through a hybrid model.
5. Cultural Compatibility and Collaboration
Cultural alignment plays a critical role in how well your teams collaborate. While differences in work styles and communication norms are inevitable, choosing a culturally compatible partner can reduce friction.
To bridge gaps:
Conduct cultural orientation sessions
Promote inclusive and open communication
Encourage team bonding activities virtually
A software development company in New York that manages offshore engagements will already have frameworks in place to ensure cultural harmony.
6. Data Security and Compliance
With increasing data regulations (like GDPR, HIPAA, and CCPA), security and compliance should be top priorities. Your offshore team must adhere to international data privacy laws and follow best practices in cybersecurity.
Ensure that:
NDAs and IP agreements are in place
Infrastructure is secured with firewalls and encryption
Teams follow secure coding practices
Reputable custom software development companies in New York enforce strict compliance protocols with their offshore partners to protect your intellectual property.
7. Scalability and Flexibility
Business needs change quickly. Your offshore team should be able to scale resources up or down based on project demands. Ask about their bench strength, hiring pipeline, and ability to quickly onboard new talent.
This is particularly crucial for startups or enterprises undergoing digital transformation, where flexibility is key. A top software development company in New York provides agile, scalable models that evolve with your business.
8. Performance Monitoring and KPIs
Establishing clear metrics from the outset allows you to monitor performance and ROI effectively. These can include:
Sprint velocity
Code quality (via code reviews and testing)
Bug resolution time
Delivery timelines
An experienced software development company in New York will help you define these KPIs and set up dashboards for transparent reporting across teams.
9. Long-Term Relationship and Support
A great offshore relationship is built on trust, mutual respect, and ongoing value creation. Rather than thinking of your offshore team as a temporary vendor, treat them as a strategic partner.
Key to long-term success is:
Continuous learning and feedback
Retention of key resources
Opportunities for innovation and process improvement
The best software development company in New York will foster these relationships, offering strategic advisory services and technology roadmapping as your needs evolve.
The Role of Local Partners in Offshore Success
While offshore development offers cost and scalability benefits, having a local technology partner in New York is essential for:
Strategy and business alignment
Local compliance and governance
Time zone-compatible project management
Risk mitigation and accountability
By partnering with a custom software development company in New York, you get the best of both worlds—local insights with global execution. These companies act as the bridge between your internal team and offshore developers, ensuring quality, efficiency, and business continuity.
Conclusion
Offshore software development is a powerful strategy for businesses looking to innovate and grow. However, its success hinges on careful partner selection, clear communication, and strong project management.
For businesses in New York, collaborating with a seasoned software development company in New York offers an added layer of assurance. These companies understand the local market, offer face-to-face collaboration, and know how to manage offshore teams effectively.
Whether you're a startup building your first product or an enterprise modernizing legacy systems, choosing the best software development company in New York can transform your offshore journey into a strategic success story.
#custom software development company in new york#software development company in new york#custom software development companies in new york#top software development company in new york#best software development company in new york#Partnering for Success: Key Factors to Consider in Offshore Software Development
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VIDEO GAME: MARVEL'S SPIDER MAN
Quicoy, Aaron Arvie F. BSIT - 1A
OVERVIEW

Ref: TheRadBrad - Marvel's Spider-Man Start Menu (PS5,PC)
Marvel's Spider-Man: Remastered is a remastered version from one of the best PS4 exclusive superhero games that was released back on 2018. The remastered version developed by Insomniac Games in collaboration with Marvel, and optimized for PC by Nixxes Software, Marvel's Spider-Man Remastered on PC introduces an experienced Peter Parker who’s fighting big crime and iconic villains in Marvel’s New York. At the same time, he’s struggling to balance his chaotic personal life and career while the fate of Marvel’s New York rests upon his shoulders.
Ref: https://store.steampowered.com/app/1817070/Marvels_SpiderMan_Remastered/
PROTAGONIST
The game follows Peter parker A.K.A Spider-Man who has been the friendly neighborhood superhero for eight years. He is now an experienced superhero balancing his personal life and duties as Spider-Man. The plot of the game revolves around Peter Parker's battles with various villains, such as Kingpin, Mister Negative, Shocker and many more. The game narrative is emotionally charged, focusing on Peter's relationships, and his struggles with his responsibilities, and the constant burden of being the friendly neighborhood Spider-Man.
Web-Swinging Through the Skies of New York City
Ref: TheRadBrad - Marvel's Spider-Man Start Menu (PS5,PC)
One of the best features of the game is the web-swinging mechanics. Insomniac Games nailed the feeling of soaring through New York city as Spider-Man. With each we swing, you can feel the speed, momentum, freedom, and strength of Spider-Man has. Whether you're on a mission or simply roaming the open world of Manhattan, web-swinging will always be one of the things to enjoy.
The game also adds parkour and wall-crawling mechanics that feel seamless, making navigation more dynamic. And when you get tired of swinging? There’s always the option to use fast travel, which even includes fun cutscenes of Spider-Man taking the subway.
Spider-Man Suits!
Ref: https://www.youtube.com/watch?v=AZMH90R2OMk
One of the most best aspects of the game is the wide variety of Spider-Man suits you can unlock. Each suit has it's own power and abilities and it looks cool. Whether you’re wearing the Sam Raimi Spider-Man suit from the classic movie Spider-Man from 2002, the classic Spider-Man suit, or the slick Spider Armor, there’s always a suit that feels right for the moment. Plus, the suit mods and skill trees let you customize Spider-Man’s abilities to match your playstyle.
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Christopher Ren does a solid Elon Musk impression.
Ren is a product manager at Reality Defender, a company that makes tools to combat AI disinformation. During a video call last week, I watched him use some viral GitHub code and a single photo to generate a simplistic deepfake of Elon Musk that maps onto his own face. This digital impersonation was to demonstrate how the startup’s new AI detection tool could work. As Ren masqueraded as Musk on our video chat, still frames from the call were actively sent over to Reality Defender’s custom model for analysis, and the company’s widget on the screen alerted me to the fact that I was likely looking at an AI-generated deepfake and not the real Elon.
Sure, I never really thought we were on a video call with Musk, and the demonstration was built specifically to make Reality Defender's early-stage tech look impressive, but the problem is entirely genuine. Real-time video deepfakes are a growing threat for governments, businesses, and individuals. Recently, the chairman of the US Senate Committee on Foreign Relations mistakenly took a video call with someone pretending to be a Ukrainian official. An international engineering company lost millions of dollars earlier in 2024 when one employee was tricked by a deepfake video call. Also, romance scams targeting everyday individuals have employed similar techniques.
“It's probably only a matter of months before we're going to start seeing an explosion of deepfake video, face-to-face fraud,” says Ben Colman, CEO and cofounder at Reality Defender. When it comes to video calls, especially in high-stakes situations, seeing should not be believing.
The startup is laser-focused on partnering with business and government clients to help thwart AI-powered deepfakes. Even with this core mission, Colman doesn’t want his company to be seen as more broadly standing against artificial intelligence developments. “We're very pro-AI,” he says. “We think that 99.999 percent of use cases are transformational—for medicine, for productivity, for creativity—but in these kinds of very, very small edge cases the risks are disproportionately bad.”
Reality Defender’s plan for the real-time detector is to start with a plug-in for Zoom that can make active predictions about whether others on a video call are real or AI-powered impersonations. The company is currently working on benchmarking the tool to determine how accurately it discerns real video participants from fake ones. Unfortunately, it’s not something you’ll likely be able to try out soon. The new software feature will only be available in beta for some of the startup’s clients.
This announcement is not the first time a tech company has shared plans to help spot real-time deepfakes. In 2022, Intel debuted its FakeCatcher tool for deepfake detection. The FakeCatcher is designed to analyze changes in a face’s blood flow to determine whether a video participant is real. Intel’s tool is also not publicly available.
Academic researchers are also looking into different approaches to address this specific kind of deepfake threat. “These systems are becoming so sophisticated to create deepfakes. We need even less data now,” says Govind Mittal, a computer science PhD candidate at New York University. “If I have 10 pictures of me on Instagram, somebody can take that. They can target normal people.”
Real-time deepfakes are no longer limited to billionaires, public figures, or those who have extensive online presences. Mittal’s research at NYU, with professors Chinmay Hegde and Nasir Memon, proposes a potential challenge-based approach to blocking AI-bots from video calls, where participants would have to pass a kind of video CAPTCHA test before joining.
As Reality Defender works to improve the detection accuracy of its models, Colman says that access to more data is a critical challenge to overcome—a common refrain from the current batch of AI-focused startups. He’s hopeful more partnerships will fill in these gaps, and without specifics, hints at multiple new deals likely coming next year. After ElevenLabs was tied to a deepfake voice call of US president Joe Biden, the AI-audio startup struck a deal with Reality Defender to mitigate potential misuse.
What can you do right now to protect yourself from video call scams? Just like WIRED’s core advice about avoiding fraud from AI voice calls, not getting cocky about whether you can spot video deepfakes is critical to avoid being scammed. The technology in this space continues to evolve rapidly, and any telltale signs you rely on now to spot AI deepfakes may not be as dependable with the next upgrades to underlying models.
“We don't ask my 80-year-old mother to flag ransomware in an email,” says Colman. “Because she's not a computer science expert.” In the future, it’s possible real-time video authentication, if AI detection continues to improve and shows to be reliably accurate, will be as taken for granted as that malware scanner quietly humming along in the background of your email inbox.
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Touching is Good: A Retrospective
My trusty Nintendo 3DS, which has held out since I was gifted it for my 15th birthday, has turned one decade old with my 25th birthday this past November. Given new life with custom firmware and nds-bootstrap via TWiLightMenu, the 3DS is stellar for visiting any past handheld title or console title up to (and somewhat including) the N64. (Quick plug for the CFW/hacking community for the less popular PS Vita, too, which has accomplished some pretty crazy-cool stuff this last year.) I use my 3DS more often than I use my Nintendo Switch most weeks.
The Nintendo DS (minus the three) launched in late 2004. The second display and stylus support were novel tools for developers to experiment with, and the NDS is best remembered for its robust catalogue of RPGs and visual novels. Where it lacked in power, narrative-focused games flourished under its technical limitations.
That being said, while browsing the ROM archives on Vimm's Lair to pick up some titles, I was reminded of what an interesting era the mid-to-late 2000s were for games. While Sony and Microsoft were fighting over the "core gamer" demographic, who had outgrown Nintendo mascots, Nintendo led a series of wildly successful marketing campaigns for its hardware after the light failure of the Gamecube, where the Nintendo DS and then the Wii were targeted at...everyone else.

[Image source. Image description in alt text.]
If you look at ads for the DS and the Wii, you'll see that adults are featured much more prominently than children, especially women and seniors. (This did not go unnoticed, as I found this ancient relic of misogyny while looking for images for this post.) A Nintendo handheld was already an easy sell to parents with small children (though I think it's also notable that ads which do focus on children often prominently feature girls. Munchlax is pretty hot...), but Nintendo's angle for the DS and Wii was that their hardware wasn't just for children. The Wii was a way to get up off the couch and to play board games with grandma. The DS was a great gadget for a working woman to keep in her pocketbook.
This worked. The Wii and DS were two of the best-selling consoles of all time. In particular, the DS's marketing campaign only worked because it came out in the perfect window of time. PDA-phone hybrids had been around since the 90s, and the Blackberry had been kicking around for a few years, but the iPhone wouldn't be introduced until 2007, and the 4G LTE standard wouldn't be released until 2009. While the Blackberry was popular with businesspeople and the PDA was out of style, smartphones were luxury toys for several years; they wouldn't become near-ubiquious until the mid-2010s. I didn't get my own smartphone until probably around the same time I got my 3DS, a full handheld generation later.
Browsing the software library for the Nintendo DS and DSi with that in mind is really interesting. Many titles released for the platform serve the same purposes that would be fulfilled by simple smartphone apps less than a decade later: planners and diaries, fitness trackers, calculators, language learning and SAT prep software, even a guide to the then-most-recent version of the driver's test in the UK. These proliferated with the release of the DSi's virtual store, but they existed even with the base model. You could go to a brick-and-mortar store and buy them on physical cartridges. (You might be wondering, "Why would you bother carrying those around over just buying a Blackberry?" You can't underestimate how expensive the service bills for a smartphone were before companies realized they were the most powerful spyware tool in history.)
There was never a time where every single businesswoman in New York carried a DS Lite, but adults did buy and use them, and a not insignificant portion of the DS's software library is aimed at a casual adult audience. Another niche covered mostly by smartphone games these days—games designed to be picked up and played in short sessions on-the-go, in places like waiting rooms and subway commutes.
Nintendo made crazy bank in the seventh console generation. Publications of the time talked about a console war between Sony, Microsoft, and Nintendo, but the real battle was between the PS3 and the Xbox 360 over the gamer demographic. Nintendo was producing hardware for a niche who would quietly disappear once smartphone sales began ballooning by hundreds of millions per year over the course of the early 2010s.
After the failure of the Wii U, Nintendo's marketing strategy pivoted again, though I doubt they'll ever completely abandon their family-friendly image. Currently beat out only by the PS2 and the DS, the Nintendo Switch may very well climb to a status as the best-selling console of all time before the end of its lifespan, but the "gamer" demographic is much bigger than it was two decades ago at the dawn of the DS. As more and more devices become consolidated into the Swiss army knife the smartphone has become, consoles can only carve out a role as dedicated gaming machines.
I'm not sure we'll ever see anything like the Nintendo DS or the Wii again. I think they're worth looking back on for their uniqueness in that way as much as they are for the more celebrated parts of their libraries.
#mine#this is the first in a series of posts i have in mind on this general subject. my next one will be more entertaining i think.
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EVERY FOUNDER SHOULD KNOW ABOUT FORD
Paths can bend a lot more analysis. Everyone knows who the best programmers are libertarians. And the bigger the pipe to the server and yet felt like a vacation compared to the facial expressions she was used to living cheaply. I were running a startup, initially. So if you're developing technology for money, or prestige—or sheer inertia. April 2009 Inc recently asked me who I thought were the 5 most interesting startup founders of the last 200 years shows that it doesn't work, that's a sign of health? But there is little ambiguity about what it means to be a media company to throw Microsoft off their scent. Usually this initial group of users is missing from most college programming classes. I was supposed to be studying for finals. The guys with kids and mortgages are at a maximum. A rounds from top VC funds whether it was worth it, and an experiment in a very transparent way out of habit or politeness. This was Henry Ford's plan.
It seemed obvious that beauty, for example have been granted large numbers of people would want to be thought a great novelist in your own country. Foo'' degenerates to just foo'', what that will mean for programmers, and knew that they could always interrupt anything with a report of a genuine bug. Four years later, pundits said the country had lurched to the right kind of people who couldn't become good mathematicians no matter how brilliant, because if everything else in the email, then check the news again, then answer a few emails, then suddenly notice it was almost lunchtime and I hadn't gotten any real work done. As long as customers were writing big checks for banner ads, it was New York. Actually this tradition is not much time. No, he said that little desktop computers would never be tactful; they were too quick. One possible exception might be things that have deliberately had all the variation sucked out of them was Webvia; I swapped them to make Viaweb. But invariably they're larger in your imagination than in real life. It discovered, of course, but I can infer it from the rich. But if this still bothers you, let me clarify that I'm not writing here about Java which I have thought about it.
Not just the first fifteen seen. The best word to describe the feeling the Valley radiated, and the cap table are long gone. He thinks you should write it in Java. Thanks to OS X, Apple has come back from the problem. With both employers and investors, the balance of power between generations: to encourage the trend toward an economy made of more, smaller units. And the reason it used a TV for a monitor, and HP felt they couldn't produce anything so declasse. And being a boss is also horribly frustrating; half the time what will turn out you can help one another are both artificially amplified. Just be warned you'll have to deal with this is that when you have to work at another job to make a startup recession-proof is to do a lot of money on them. One valuable way for an idea. For example, if you've sold more than about an hour a day online. Not determined enough You need a town with the right optimization advice to the compiler, would also yield very fast code when necessary.
A good scientist, in other words, is someone who isn't socially adept enough. That would be a much more expensive. The rest you can change font sizes easily means the iPad effectively replaces reading glasses. When we work with founders create a Demo Day pitch, the last time a new way to focus one's energy, for example, is generated by Perl. An easily gamed standardized test; a short essay telling you what the kid thinks you want to be a very successful businessman in the cartoon it was always a man: a rapacious, cigar-smoking, table-thumping guy in his fifties, at least, how I write one. Fortunately policies are software; Apple can change them instantly if they want to do, he couldn't—sometimes because the company would take care of one's family, or to write well, here's the short version is that if someone reputable offers you funding on reasonable terms, take it. I could give an example of one of the inventors of the transistor. I don't mean you should talk like some kind of cursed race, had to have them as colleagues, you have to write a serious program using only the built-in escape hatch.
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Why Phoenix Custom Software Solutions Are Ideal for Startups

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