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aesethewitch · 11 months ago

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#OcculTea - Topic 2: Influencer Authenticity

Out of what I share on social media, how much of it is staged vs reality?

Pretty much everything I share is reality. I’ve mentioned before that when I publish spells and rituals, I’m usually leaving out a step or two that are deeply personal to my practice. They’re not things I want to share with the public, so I keep them to myself.

But I’m not staging pictures or publishing spells that I haven’t actually done myself. Everything you see here is Real, Bona Fide Witchcraft that I actually perform.

That said, I’m definitely not fully me while I’m posting out here. It’s a facet of me, sure, but it’s a persona I choose to put on. This is for my own sanity and protection. Folks who interact with me one-on-one in more private, casual settings see more of The Real Aese, but you’ll likely never actually Know Me on a personal level just by what I publish online.

Nothing personal. It’s a safety thing.

Do I think there is an element of censorship in online spaces?

In a general sense, yes — websites censor activity they deem unsafe or against their terms and conditions. Sometimes for incomprehensible reasons which might appear borderline indefensible (narrow look at this website’s recent moderation tactics). Some sites are more strict than others. I know that TikTok has a reputation of shadow-banning people for swearing or for creating certain content, which has, in turn, created this odd tendency to censor words like fuck or kill on sites that don’t do that (like Tumblr, for example). In regards to platforms silencing witches specifically, I haven’t really noticed anything.

Now, censorship between individuals? Perhaps. I’ve seen it happen where folks share their experiences or views and get shut down because they disagree with the “popular version” of witchcraft. Note that this doesn’t apply to cultural appropriation and bigotry in all its forms. I mean innocuous posts about opinions and personal experience being taken in bad faith. Complaints about certain laws that don’t apply outside those certain traditions, arguments surrounding correspondences, demands for more accessible/easy/beginner-friendly additions or substitutions… It ranges from simply annoying to downright threatening sometimes.

It creates an atmosphere of anxiety. I’ve experienced it myself: the worry that publishing something too personal or too niche or too “out there” will bring in nasty commentary. I have exactly one hex published on Tumblr. I haven’t gotten anything on the post itself, but I’ve gotten anonymous asks deriding me for “risking the consequences” of casting a hex. I just delete them and move on, personally.

But it does cause problems. Folks I know personally — good, intelligent practitioners who would absolutely love to share their practices and views — refuse to post anything online. The reasons they cite are fears over backlash.

This is where I’m uncertain how to define it. Does this constitute censorship? It’s definitely something. We see the effects in copious disclaimers. “This is my personal practice!” “These are my views, it’s okay if you disagree!” “In my opinion… It’s my view that…” “Not to put anyone else’s practice down or assume I know everything or put myself in a position of authority or pretend I know best or or or or…”

Don’t get me wrong. It’s important to delineate unverified personal gnosis (UPG) from other sources. But there’s such a fear over being misinterpreted as speaking like “my way is the only way” that we crowd our words with apologies and defenses before anyone even speaks up to complain. We do see folks who act like that, talking as though it’s their way or no way, sure, and that it’s a privilege that they’re sharing this information with the unwashed masses. Holier-than-thou is a solid term for that.

But most folks talking about their practices on here are… talking about their practices and the way they do things. Of course, they’re going to talk like it’s “the only way,” it’s their only way.

Bad-faith interpretations run amok on Tumblr, and it makes us fearful that we’re next in line for a callout post. Is this censorship? I don’t know. I do think it encourages self-censorship. It inhibits creators from being honest and sharing interesting, useful information that they otherwise would without hesitation.

And that’s a damn shame.

How do I decipher what is “appropriate” to share online vs what to keep privately? Is this based on “social media etiquette” or a personal preference?

For the most part, it’s basic internet safety. You know, don’t share your name or location or personally-identifying information. I don’t take pictures of myself to post publicly for a reason. My identity has to be secret and protected. Unless we’re friends, you won’t ever see my face. If we’re only ever friends online, you may never know my IRL name. I like it that way. It keeps me safe, but it also helps me to draw a line between myself and my online identity.

Witchcraft-wise, that’s personal preference. I won’t ever share the full details of my spells, because there are things in there that I can’t share. Many of my workings involve collaboration with spirits, and part of those agreements is that I don’t talk about them in detail. A lot of my kitchen-based spells involve practices that have been handed down to me by my family — superstitions I observe and rituals I perform in order to make spells work better and faster (and at all, in some cases). I won’t share those because… I don’t want to doxx my family? Lmao.

My general rule is that if sharing something would interfere with an existing working or get too close to my home, my family, or myself, I don’t share it. Like, if sharing a spell would give someone a way to reverse or fuck around with a ward or something? That’s not something I’m going to publish.

General information is usually safe. Spells I no longer use or that were one-time castings are often fair game. Methods and techniques are, for the most part, fine, with a few exceptions. Research is always on the table.

Stuff about my local environment, not so much. Practices I’ve developed to connect with the nature around me are so specific to where I live, I wouldn’t want to publish them. Practices involving spirit work are usually fine; but individual relationships with spirits are less so. I think there’s only one relationship I’d talk about in detail, and that’s because the little bugger is an attention hog who loves to chat with whoever’s willing to listen.

Have I ever encountered or heard of grifters in our community? Do I recognize them? What are significant signs of grifters in the community?

YES. Oh, my gosh, yes. There are so many people who are desperate for you to buy what they’re selling.

We have a thriving community of professional witches who offer all sorts of services for pay (I’m among them, hello!) here on Tumblr. From tarot readings to custom spells to astrology services to spell kits and more, there are tons of very legitimate shops on this platform, staffed by knowledgeable, experienced practitioners of all stripes. It’s awesome.

However.

Not all witchcraft services are equal. Always, always, always vet the people and shops you look at before making a purchase. There are folks out here who will overcharge you for subpar services and goods if you let them.

But there’s another type of grifter in these Tumblr wilds. I won’t name names, of course, in the interest of keeping the peace. You may know who I’m referring to, or have thoughts on who this might apply to, but keep their names off this post. Alright? No tagging anybody.

I talked in a previous question about creators hedging their statements in disclaimers about not being the end-all, be-all Knower Of Things and how it’s exhausting and frankly disheartening to have to do. We do it for two reasons:

Backlash; and

Grifters.

There are absolutely folks on Tumblr who can and will claim that their way is the only way. Or the best way. Or the original way. Or the “people call what they’re doing one thing, but in reality, they’re actually doing this, because that’s how I/my practice/my culture/my “ancestors” say it is.” (Note: I’m currently editing this post, and I just saw someone saying literally that shit — “people call [spirit] this and that, but it’s ACTUALLY this, and I’m right, because that’s my tradition, which is the Right Tradition, obviously.” Nonsense.) They make claims that they come from long lines of witches with long-standing traditions that are so secret, you can’t even imagine. And yet, they come onto this site and… share all of those secrets? How odd.

Anyone who claims that Their Way is the Only Way is full of shit. The truth is that none of us really know how all of this works. In many ways, we can’t. We can visualize and describe and try and cavort with spirits and work toward the Ultimate Answer, but there will always be an opposing viewpoint that somehow discredits ours. There’s no telling who’s right. It’s unknowable.

It’s… y’know, it’s esoteric. It’s occult. That’s sort of the point.

Even if the person promising that Their Way Is Perfectly Right isn’t directly selling you something (a shop, asking for tips, etc.), that doesn’t mean they’re not a grifter. They have something to gain, even if it isn’t your money. It could be your time, your clicks, your attention, your belief. Truthfully, though, it’s usually your money.

Anyways, visit my Ko-Fi page if you’re enjoying th— [gunshot]

Claims like this are the a solid way to know that someone’s pulling a grift. Other red flags might include New Age ideology, buying into conspiracy theories, using inflammatory language to get attention, plagiarism, and so forth. I also, personally, wouldn’t trust someone to provide a metaphysical service if they either have little experience or refuse to elaborate on how much and what kind of experience they have. A genuine, trustworthy practitioner will be happy to explain their background and methods when asked. If someone gets upset when you respectfully ask for details about their services and history, that’s a good sign that they’re up to no good.

In general, be wary of people who claim to be absolute authorities on anything. Even the highest-ranked member of a religious order has something to learn. A good leader knows they’re never done. The truly wise recognize that there’s no end to learning. Someone who pretends they have nothing left to do but teach is either a fool or a liar.

Again, even if they’re not demanding your money for services “only they can provide” (note: not services at which they excel or talents which they’ve perfected their technique; specifically claiming that “only” they can do it “the right way,” explicitly stated or otherwise) they want something from you. What is it?

What tools are helpful to decipher misinformation, and how can we as a community prevent widespread misinformation?

This is a tall order sometimes, especially when the most popular search engine in the world is providing dangerously incorrect results at the top of every search page.

If you’ve ever taken a class on journalism, among the first things they teach you is how to read an article. One of the most important things to take note of is the author’s goal. What are they trying to say? What do they want from you? What ideas are they sharing, and why are they sharing them?

Another important thing to consider is the sources being cited. Who is the author quoting, and why? Where is this information coming from? Are the sources reliable? What are the goals of the source material?

These two sets of questions can reveal some pretty damning red flags. If someone refuses to cite their sources for something they’re claiming is Absolute Truth, that’s a sign that they’re dealing in misinformation. If their sources are dubious or debunked elsewhere but they won’t reconsider their beliefs in those sources, that’s misinformation. If the tone of their work is inflammatory, throws out wild accusations with little proof, and otherwise is attempting to get a rise out of you, it’s not just misinformation — it’s a strategy.

Learning how to vet a source is crucial, and I would suggest doing so through mundane avenues. Read up on journalism and rhetoric. Familiarize yourself with persuasive speaking and writing techniques and learn to discern when someone is trying to sway your opinions and beliefs. Learn about cults, cult tactics, and common conspiracy theories. Learn the signs of conspiracy thought and propaganda. If you notice someone sharing information you know is untrue, tell them. Be kind, and don’t shame anyone, because they really may not know the information they’re sharing is wrong.

Our strongest allies against misinformation are each other. If we can kindly hold each other accountable and point out falsehoods respectfully, we can root out near any issue. The other side of this, of course, is being open to receiving that sort of heads-up. The knee-jerk reaction of needing to be “unproblematic” and free of guilt isn’t helpful. Learn to admit you were wrong, thank the person who reached out to you, and delete the dang post. If it spread around, put up an addendum letting people know it was misinformation.

Shame is the enemy of progress. Be kind to each other and to yourself.

How does a large following impact the perception of the creator?

Perhaps a tough one to answer for me, personally, since I don’t have a particularly large following when compared to other professional/content-creating witches out there (as of this writing, I sit around the 1,500 mark on Tumblr).

With that said, I’ve been a fan of YouTubers since YouTube became A Thing. I’ve been online and following creators on various platforms for a long time. I’ve seen the rise and fall of so many, been part of creators’ fandoms, witnessed from the inside the insidious rot that can easily take over lives.

Having a large following, whether earned or not, imparts some authority on a person. The feeling is that, well, they wouldn’t have such a following if they weren’t doing something right. Right? Surely this person has a vast array of fans and supporters because they’re right about things. Right?

Consider the humble Tumblr post. When you read a post, no matter the content of it, do you check the notes count before you reblog it? Not the contents of the notes, not the replies, not the tags. The number.

Popular posts with a ton of notes expand exponentially up to a plateau point. They’re more likely to receive interactions agreeing with the most recent addition on that post, and not necessarily because it’s right, but because the assumption is that, well, everyone else agrees with it. That’s why they’re reblogging this version. Right?

Right?

A larger, more popular witchcraft blog publishes a post on a subject. Their large following interacts with the post, liking and replying and reblogging, thus spreading it to their own followers and adding to the notes count. The more notes something has (without people within those notes debunking any misinformation or adding context), the more “trustworthy” it seems to be. Again, if everyone else is reblogging that post on that topic, surely it’s correct. Right? The witchcraft blog, thanks to this post with lots of notes, sees a rise in followers. They post something else, and their followers reblog it.

The point is, even though we can’t see people’s follower counts on Tumblr (a good thing, in my opinion), the perception of popularity lends credibility to posts and posters. Calling out misinformation on posts like that is a dangerous thing sometimes; the more dedicated the creator’s fans are, the likelier they are to send hate and vitriol to the whistleblower. Thus, the cycle of call-out posts comes into play...

This doesn’t even touch on the distortion that can happen to the creator themselves when they obtain a large following. All those eyes, all that attention… Terrifying and thrilling in equal measures, I assume. So easy to fall into the role of Great Leader, so simple to fool oneself into believing those ardent followers’ words of admiration and dedication. Parasocial relationships do go both ways.

It’s tough. We want to make an impact and have our work seen, but we don’t want to fall victim to the curse that comes tied to fame. Other, more popular witches might be able to speak more about this particular facet of things. I can only talk from the perspective of watching the rise and fall and rise and fall and rise of so many different creators from the dawn of Social Media to now.

Does this immediately make them an “expert”? Or are there other assumptions as to why they may have a large following?

I mean, no. Of course not. There might be the assumption of expertise, particularly from practitioners who are less experienced, but a large following (or lots of interactions on a given post or posts) doesn’t automatically equate to expertise.

I can recall a blogger I followed when I returned to Tumblr a few years ago. I’ll be vague and ungendered here to avoid pointing fingers at that blog. Essentially, they were publishing content and answering asks about witchcraft with the air of a teacher. After a while, they admitted that they weren’t nearly as experienced as they thought when they’d started the blog. They abandoned the blog, stating that they were going to refocus on their own studies and step away from the teaching role they’d assumed. It was a brave thing to do, and I very much admire this blogger for it.

When a magical practitioner gains a large following, it’s often because they publish content with an air of confidence. Whether that content is vetted, correct, and otherwise trustworthy depends on the individual. It can be hard to know when someone actually knows what they’re talking about and when someone is just trying to seem like they know. The only way to know for sure is over time and by vetting their sources yourself.

Personally, having been burned by bullshit artists in real life, I tend toward the people who are happy to say “I don’t know!” when asked questions they have no idea about. If I can find evidence of a creator admitting that they don’t know something, I’m likely to trust them more solidly. If I can find them apologizing for being wrong about something… That’s a very good sign.

How does one maintain the balance of authenticity and content creation?

It can be hard, to be sure. We want to protect ourselves and keep the core of our crafts to ourselves, but hiding away too much feels like leaving out important information. It’s the context by which we measure our experiences and write our posts.

For me, I keep that balance by allowing my true voice to come through in my posts. I don’t overly-edit them to sanitize them of swears and grammatical flubs. Believe it or not, this is kind of how I talk. I’m a verbose bitch. The Curse of Long-Winded Explanations was cast upon me at birth.

I like to think that it’s my voice that draws people to my work. It’s the cadence and tune beneath the written words. It’s the way I write my ideas out and explain the way I’m thinking. It’s the charm in them, and the honesty. At least, I hope so. I hope that comes through.

I refuse to just make shit up, and that includes my core personality. Yeah, there’s a sort of persona going on, what with the esoteric tone and the smoke and mirrors around the actual way I’m doing the magic I post about. It’s almost a character. But it is me, at the end of the day. Just because I don’t share every detail about my life doesn’t make me inauthentic.

This is part two of a series! Click here to view the masterpost to see all #OcculTea posts in this series. Replies, reblogs, and asks on any or all of the topics covered in this post series are very much welcome.

#aese speaks #OcculTea #witch community #witchcraft #social media #long post

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writing-for-life · 29 days ago

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Exactly this. I’m not on Discord because it’s not the platform for me (I honestly find it clunky and it gives me a headache to try and follow conversations, but maybe I just don’t get it), but I’ve started a community to foster what used to be normal:

COMMUNICATION.

I’m still putting everything (my own stuff and reblogs of other creators) out on main too because I honestly prefer fandom to be open to everyone. I’m fairly old, so I know what fandom used to be like. And with all that social media has to offer in terms of interaction, it honestly shouldn’t be like this. But it is. I would have never contemplated a community if I didn’t believe that human interaction is the heart of fandom. But even the word COMMUNITY is something that most people don’t seem to get. The majority still treat it like, “Oh, there’s admins, they do the stuff and we sit and wait to read it.”

I’m extremely grateful for the small core community that is willing to interact, but that doesn’t change the facts:

Fandom isn’t dying because of Discord. Fandom is dying because people treat it like Insta and TikTok. Because the majority of people only hit like (sometimes not even that) and don’t share anymore.

Because the majority stopped talking and all they want to do is consume without interaction. THAT is the death of fandom.

Gifting culture has been replaced by only wanting content.

It’s unfortunately not dissimilar in communities. It’s the same five people who work their socks off to keep people engaged and bring new stuff into the conversation while the other 200 just “lurk”. And occasionally hit a reaction button if they feel generous.

THAT’s what kills fandom: Total unwillingness to meaningfully interact.

The very word “community” derives from “shared by all”. And yes, that should include open access to fandom spaces. But it also means that if people are only taking but never giving (and sharing/reblogging/commenting is giving), they are not upholding their part of being in a community, whether that rubs people up the wrong way or not. If you want to be part of a community, you need to participate in some way, whether you like the idea or not. It’s okay if you don’t want to talk, but then consider sharing?

And yes, of course people can interact in any way they like, that includes not interacting at all. No one gets forced to do anything, it’s everyone’s prerogative to do what they like. But to say it quite frankly: I can then also absolutely decide to take my writing and my art and my thoughts someplace else where I feel they are appreciated, and people who never gave me their time of day in the shape of a simple reblog or comment have no right to moan about it.

If people can’t get themselves (or don’t want) to interact, they can’t act surprised if the people who want interaction seek it somewhere else. Or if people quite simply give up. Because for the ones of us who are on the creator side, no human interaction is torture. And no, “just create for yourself” is past the point because we should NOT normalise the notion that art is a one-way street where we vomit out our soul because “that’s what artists do, no matter if no one cares.” That’s starving artist bullshit. Art is, and always was, communication. If people don’t get that, we’ve already lost.

So the notion that Discord and communities are the great end of fandom seems simplistic. The problem runs a lot deeper than that:

Discord and communities are the symptom, not the cause…

imo a discord server should be like a breakout room for fandom. like the place to run your wips by your besties or discuss your otp in more detail with a few people who were insane about it on your post or organise events with a handful of trusted mutuals etc etc. if it’s where ALL the fandom activity is going to happen it will inevitably foster a cliquey environment where the fandom is divided into “those in the server” and “those who aren’t”, lurking is disincentivised if not made outright impossible, people who feel uncomfortable joining in conversations and would rather interact with fandom through reblogging etc are largely excluded because there’s no repost mechanism, and the fandom itself becomes an enclosed space so new fans are limited in how much content and meta they can access without having to make the plunge into Joining The In Group, there’s limited scope for interaction between different communities within the same fandom, god it’s just an altogether dogshit stupid idea. what if we moved all fandom activity to really massive private groupchats. STUPID

#no it’s not discord #it’s most people treating fandom like capitalist consumerism #and maybe giving a like if they feel generous #but they don’t share or reblog #and they don’t TALK to each other #so no wonder that the people who still seek the connection of old flee into communities #the notion that discord or communities killed fandom is far too simplistic #fandom is dying because people started treating all platforms like TikTok #if you want to take something positive from this:#START INTERACTING #get over yourselves and talk to each other!#share each others’ work #the word COMMUNITY etymologically derives from SHARED BY ALL #that means space AND ‘the goods’#if people are only taking but not giving #and sharing IS giving because it’s the only currency we have in fandom #they are the ones who aren’t acting in the spirit of community #not the ones who seek communication over sharing something they care about #whether that rubs people up the wrong way or not it’s true

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foxmarketeer · 14 days ago

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Crafting a Compelling Brand Story: Tips and Techniques

Let’s face it: stories drive business, period. That’s been true since the days of cave paintings and still holds for billion‑dollar brands pitching investors. Yet, weirdly, most companies are still pushing specs and features like anyone actually cares. Here’s the reality—if your brand message doesn’t resonate, you’re just another face in the crowd. But a sharp brand story? That’s how you differentiate, build loyalty, and set your price. In this 1,600‑word guide, Fox Marketeer’s Brand Studio is cutting through the noise and showing you how to create, refine, and broadcast a narrative that actually moves the needle.

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#Fox Marketeer’s Brand Studio

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shizukaseo · 1 month ago

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B2B Content Syndication Services: Why It’s Your Secret Weapon in Today’s Fierce B2B Tech Market

In the increasingly crowded B2B tech space, just creating quality content isn’t enough. What truly moves the needle is ensuring that content reaches the right audience, decision-makers who are actively looking for solutions. That’s exactly what B2B content syndication services help achieve.

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When selecting a syndication provider, keep your eye on:

Accurate audience segmentation

Access to high-authority, relevant platforms

Lead engagement strategies that go beyond impressions

Integration with your CRM and marketing stack

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Success in syndication also depends on your internal alignment. Repurpose content for every stage of the buyer’s journey, collaborate closely with sales teams, and continuously learn from campaign data to refine your strategy.

Why B2B Content Syndication Services Matter More Than Ever

Let’s face it: The B2B tech industry is crowded. Buyers are smarter, research-savvy, and overwhelmed with choices. They don’t just want to stumble across your content,they want relevant, timely, and insightful content that helps solve their real problems.

Content syndication is like having a megaphone in a crowded marketplace,but one that only points at the people who actually want to listen. It extends your content’s life beyond your own channels, plugging into trusted industry sites, niche portals, and platforms where your potential customers hang out.

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Increased brand exposure without the guesswork

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Imagine spending thousands of dollars creating that killer whitepaper or video demo, only for it to live quietly on your website, waiting for visitors who may never come. Syndication flips that script by getting your content directly in front of prospects actively searching for solutions you offer.

The Big Difference Between Just “Sharing” Content and Strategic Syndication

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How Almoh Media Elevates B2B Content Syndication

Many providers say they “do syndication,” but very few deliver a comprehensive, end-to-end solution. Almoh Media stands out by combining strategic distribution, audience targeting, and advanced lead generation tactics into a unified approach.

Here’s how Almoh Media can help you:

Tailored audience segmentation: They use robust data to target decision-makers who matter.

Interactive content promotion: Beyond blogs, they amplify webinars, tech talks, and whitepapers that boost engagement.

Seamless CRM integration: Leads flow effortlessly into your sales and marketing pipelines.

Transparent analytics: You get actionable insights to improve every campaign.

Privacy compliance: Your brand and leads are protected every step of the way.

This holistic approach means your content isn’t just floating around in cyberspace, it’s driving real business results.

Common Pitfalls to Avoid When Choosing a Syndication Partner

Here are a few traps marketers often fall into, and how you can dodge them:

Choosing the cheapest option: You get what you pay for. Syndication is an investment, not a cost-cutting exercise.

Ignoring lead quality: If your provider dumps unqualified leads, your sales team will waste time chasing dead ends. Always ask about lead verification processes.

No clear reporting: If you can’t see detailed campaign data, how will you optimize? Demand transparency upfront.

Not aligning with your sales team: Marketing and sales need to be on the same page about lead definitions and follow-up strategies.

Maximizing Your Content Syndication Success

Here are some quick tips to get the most bang for your buck once you’ve partnered with a great syndication provider:

Repurpose content for different stages: Syndicate content tailored for awareness, consideration, and decision-making phases of your buyer’s journey.

Test and learn: Track what content formats and topics generate the best leads, and adjust your strategy accordingly.

Collaborate with sales: Make sure leads are followed up quickly and nurtured effectively.

Use data to inform your content roadmap: Let insights from syndication campaigns shape future content creation.

Wrapping It Up

In today’s hyper-competitive B2B tech world, having a killer content marketing strategy is table stakes. But without the right syndication services, your content won’t get the audience or impact it deserves.

By partnering with a strategic B2B content syndication provider , like Almoh Media , you unlock a powerful multiplier effect for your marketing. You extend your reach, generate qualified leads, and fuel your sales pipeline with prospects ready to engage.

So, if you’re serious about scaling your brand visibility and accelerating growth, content syndication isn’t just an option, it’s a necessity.

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fitzinabox · 1 month ago

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How to Build a Custom AI Chatbot Without Writing Code

The Problem With Traditional Chatbot Development

Building a chatbot used to mean hiring a developer, writing complex scripts, and spending weeks stitching together APIs. For most businesses, especially smaller teams or non-technical founders, this made the idea of creating a custom chatbot feel out of reach. It was expensive, slow, and required ongoing maintenance just to keep things running.

But in 2025, the rise of no code chatbot platforms has completely changed the game. You no longer need to know how to code to launch an AI-powered chatbot that integrates with your tools, understands natural language, and automates real work.

If you've been wondering how to build a chatbot for your business without technical skills, this guide will walk you through how platforms like AiSentr are making it not only possible — but easy.

What Is a No Code Chatbot?

A no-code chatbot is a digital assistant you can create and manage without writing any code. These bots use pre-built tools, drag-and-drop interfaces, and natural language training so anyone — from a customer service manager to an ops lead — can deploy a smart, fully functioning chatbot in minutes.

Modern platforms like AiSentr go one step further. They allow you to build intelligent, adaptable AI chatbots that can pull data from your tools, answer questions based on your documents, and even trigger workflows — all without scripting or engineering.

This means your chatbot isn’t just giving robotic replies. It’s acting like a digital team member that works inside Slack, Gmail, WhatsApp, or Microsoft Teams — and helps your team move faster.

Why Build a Custom Chatbot at All?

Every business is different. Off-the-shelf bots might answer generic questions, but they don’t know your processes, tone of voice, or customer needs. A custom chatbot ensures the bot understands your content, your goals, and your brand.

With AiSentr, building a custom chatbot means connecting your bot to your own data sources — like Notion, SharePoint, Google Drive, or Salesforce — and letting the AI respond based on what your company actually does. You can define how it talks, what it knows, and even which channels it uses.

This creates a far better experience for both your customers and your internal team. Conversations feel useful, accurate, and aligned with how your business works — not how a generic bot was programmed.

How to Build a No Code AI Chatbot With AiSentr

The process starts with connecting your preferred platforms. AiSentr works with popular tools like Slack, Gmail, WhatsApp, Outlook, HubSpot, and Teams. From there, you select which data sources the chatbot should learn from — like PDFs in Google Drive or knowledge bases in Confluence or Notion.

Then, using plain language, you train your chatbot. You can tell it how to respond to common questions, how to route more complex issues, or how to summarize documents on demand. There's no need for code, JSON files, or developer time. You can set up custom workflows, test your bot in real-time, and go live whenever you're ready.

Because AiSentr is a no-code platform, you can iterate quickly. If something changes in your process, you can update the bot in minutes instead of filing a ticket and waiting for dev support.

Where No Code Chatbots Deliver the Most Value

Businesses are using no-code AI chatbots to handle customer support, internal FAQs, sales inquiries, lead qualification, and more. Imagine a bot that replies to Gmail messages, pulls in a PDF from SharePoint, summarizes it in Slack, and logs the interaction in HubSpot — all without anyone lifting a finger.

This isn’t just automation for the sake of automation. It’s real value where your team gets time back, customers get faster help, and conversations stop falling through the cracks.

Chatbots built with AiSentr work across your communication stack, so they don’t just sit on your website. They assist your team directly in the channels they already use — helping them move faster, not change habits.

You Don’t Need to Be Technical to Automate

The best part about no code AI chatbot platforms is that they’re designed for real users. If you can describe what you want your bot to do, you can build it. That means you don’t have to rely on developers, IT, or third-party agencies. Your customer success manager can launch a support bot. Your ops lead can build an internal helpdesk agent. Your marketing team can automate lead capture without asking for engineering time.

This unlocks speed, creativity, and control — all while keeping costs low and flexibility high.

Smarter Support Starts With Smarter Tools

In 2025, customers expect more than just a basic reply. They want instant, accurate, helpful conversations — and your team wants to avoid being overwhelmed by repetitive requests.

A custom AI chatbot built on a no-code platform like AiSentr helps you meet both of those needs. You can build something tailored to your business, update it easily, and connect it with all the tools you’re already using.

That’s the power of no-code AI — it’s not just easy. It’s transformational.

Ready to Build Your Chatbot?

AiSentr lets you build, train, and launch your own custom AI chatbot without writing a single line of code. Whether you're supporting customers, assisting your team, or scaling your business, AiSentr gives you the platform to do it fast, securely, and with full control.

Start building smarter at www.aisentr.com

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deanusher-blog · 3 months ago

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In today's fast-paced digital world, trust isn't just a bonus—it's the foundation of any successful brand. With endless options and constant noise on social media, standing out requires more than flashy ads or clever campaigns. It's about building genuine connections that turn casual followers into loyal advocates. Here's a glimpse into how you can use social media to foster trust and create lasting relationships with your audience.

Why Brand Trust Is Essential

Brand trust is the confidence your audience has in your ability to deliver on promises. It's what keeps customers coming back, even when competitors offer tempting alternatives. Trust isn't just about reliability—it's about creating an emotional connection. When people trust your brand, they're more likely to recommend you, forgive occasional missteps, and stick with you for the long haul.

On the flip side, losing trust can be catastrophic. A single misstep—whether it's inconsistent messaging, poor customer service, or a lack of transparency—can send your audience running to competitors. In a world where trust is hard to earn and easy to lose, it's critical to make it a priority.

How Social Media Builds Trust

Social media offers a unique opportunity to connect with your audience in real time. It's not just a platform for promotion—it's a space to engage, listen, and build relationships. Every post, comment, and interaction contributes to your brand's reputation. Done right, social media can transform your brand into one that people not only trust but actively champion.

Here's how social media helps build trust:

Authenticity: Sharing behind-the-scenes content, customer stories, and even acknowledging mistakes shows your audience the human side of your brand. People connect with authenticity, not perfection.

Engagement: Responding to comments, answering questions, and participating in conversations demonstrates that you're listening and care about your audience's opinions.

Transparency: Addressing both praise and criticism openly builds credibility. When customers see you handle challenges with honesty, they're more likely to trust you.

Strategies to Strengthen Trust

Building trust on social media isn't a one-time effort—it's an ongoing process. Here are some key strategies to get started:

Be Authentic: Share real stories, highlight your team, and let your audience see the people behind the brand. Authenticity resonates far more than polished marketing.

Engage Actively: Don't just post and disappear. Respond to comments, join relevant conversations, and use interactive tools like polls or Q&A sessions to connect with your audience.

Leverage Social Proof: Showcase customer testimonials, user-generated content, and positive reviews. Seeing others vouch for your brand builds confidence in potential customers.

Own Your Mistakes: No brand is perfect, and that's okay. When things go wrong, acknowledge the issue, apologise sincerely, and take steps to make it right. This honesty can actually strengthen trust.

Provide Value: Share content that educates, entertains, or solves problems for your audience. When you give before asking, you position your brand as a helpful resource, not just another company pushing products.

The Role of Partnerships and Influencers

Collaborating with trusted voices can amplify your efforts. Influencers, especially those with engaged niche audiences, can lend credibility to your brand. Choose partners who align with your values and focus on long-term relationships rather than one-off promotions. Similarly, teaming up with complementary brands for campaigns or events can expand your reach and reinforce your reputation.

Avoiding Common Pitfalls

Even the best intentions can backfire if you're not careful. Here are a few mistakes to avoid:

Ignoring Feedback: Deleting or ignoring criticism damages trust. Instead, address concerns openly and show your audience you're committed to improvement.

Overloading on Sales: Constantly pushing products can feel insincere. Balance promotional content with posts that educate, entertain, or inspire.

Inconsistent Messaging: Mixed signals confuse your audience and erode trust. Stay consistent in your tone, values, and messaging across all platforms.

Wrapping Up

Building trust on social media takes time, effort, and a genuine commitment to your audience. By focusing on authenticity, engagement, and transparency, you can create a brand that people not only trust but actively support. Want to dive deeper into these strategies and learn how to measure your success? Check out the full article on deanusher.com

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makers-muse · 5 months ago

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The Role of Composite Skill Labs in Meeting CBSE’s Educational Standards

https://makersmuse.in/wp-content/uploads/2025/01/473261624_598599816219153_700386775325691890_n.jpg

In today’s fast-paced world, education needs to adapt to prepare students for the challenges of tomorrow. While the CBSE curriculum emphasizes academic excellence, it also recognizes the importance of experiential learning and skill development. This is where composite skill labs come into play. By integrating hands-on learning experiences into the CBSE framework, composite skill labs are transforming how students engage with their education. Try a free class

What Are Composite Skill Labs?

Composite skill labs are innovative learning spaces designed to integrate science, technology, engineering, arts, and mathematics (STEAM) into practical, real-world applications. These labs allow students to experiment, create, and solve problems, fostering critical thinking, collaboration, and creativity.

For CBSE schools, composite skill labs align seamlessly with the board’s emphasis on experiential learning, competency-based education, and developing future-ready skills.

How Composite Skill Labs Support CBSE’s Educational Standards

1. Promoting Experiential Learning

CBSE promotes experiential learning to ensure students don’t just memorize concepts but truly understand them. Composite skill labs allow students to engage directly with concepts through hands-on experiments and projects. For instance, a physics lesson on circuits comes alive when students create their own functional models in a lab setting.

2. Encouraging Interdisciplinary Learning

The CBSE curriculum emphasizes the interconnectedness of subjects. Composite skill labs encourage students to apply knowledge from multiple disciplines to solve problems. A project to design an eco-friendly home might combine principles of mathematics, environmental science, and design thinking.

3. Fostering 21st-Century Skills

CBSE recognizes the importance of skills like critical thinking, problem-solving, collaboration, and creativity. Composite skill labs create an environment where these skills flourish. Students work together on innovative projects, learning to navigate challenges and develop solutions.

4. Catering to Diverse Learning Styles

Every student learns differently, and composite skill labs accommodate various learning styles. Visual learners benefit from models and demonstrations, kinesthetic learners thrive in hands-on tasks, and collaborative learners excel in group projects.

5. Aligning with CBSE’s Competency-Based Education Model

CBSE’s competency-based education focuses on applying knowledge to real-world situations. Composite skill labs provide the perfect platform for this, enabling students to create prototypes, test hypotheses, and see the tangible outcomes of their learning.

Benefits of Composite Skill Labs for CBSE Students

Improved Academic Performance: Practical learning enhances understanding, leading to better academic results.

Increased Engagement: Hands-on activities make lessons more interesting and interactive, keeping students motivated.

Future Readiness: By working on projects that mirror real-world challenges, students gain skills needed for modern careers.

Real-World Success Stories

Several CBSE schools that have adopted composite skill labs report impressive results. Students have built robots, designed smart irrigation systems, and even created apps, showcasing how practical education can unlock potential and creativity.

Challenges and Solutions

While composite skill labs offer immense benefits, implementing them requires resources, trained educators, and infrastructure. Partnerships with ed-tech companies, government support, and teacher training programs can help schools overcome these challenges.

Empower the next generation

Composite skill labs are not just a supplement to traditional education; they are a necessity in meeting CBSE’s evolving standards. If you’re a school administrator, educator, or parent, now is the time to advocate for composite skill labs. Together, we can create a future where students don’t just learn they innovate, collaborate, and excel.

Bring composite skill labs to your school with Makers’ Muse. Explore how we can transform education for CBSE students. Contact us today!

#steam #steamteacher #steameducation #steamlab #steamclassroom #steamgames

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tokenlauncher · 1 year ago

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Why Memecoins Might Be the Future of Fun and Finance (And Maybe Even Make You Money!)

At first, memecoins were seen as just a silly fad. But here’s the surprising thing: some of them have actually skyrocketed in value, making their early investors a ton of money. Now, hold on to your hats because some folks are saying memecoins might be the future of finance! Here’s why:

The Power of Community: Laughter is Contagious, and So Are Memecoins!

Memecoins often have strong communities built around them. Think of it like a giant online club for people who love the same meme. These communities are passionate and supportive, which can drive up the value of the memecoin. Imagine all those doge fans coming together to buy and hold their favorite dog-themed coin — that kind of enthusiasm can have a real impact!

Beyond the Laughs: Memecoins with Real-World Utility

The best memecoins offer more than just a good chuckle. Think of them as more than just funny pictures with captions. Here’s the exciting part: some memecoins are being built with real-world utility in mind. For example, a memecoin might grant you access to exclusive content, voting rights in a project, or even be used in a play-to-earn game. This adds another layer of value and makes people more likely to hold onto the memecoin for the long haul.

Making Finance Fun and Accessible: Enter the Memecoin Playground

Memecoins tap into the playful side of finance. They make investing less intimidating and more approachable, especially for younger generations. Imagine trading a silly cat memecoin with your friends instead of dealing with complex stocks and bonds. This playfulness can also encourage experimentation and innovation in the crypto space, leading to new ways to use and interact with these digital tokens.

A Word of Caution: Not All Memes Are Made Equal

Here’s the important part: just like with any investment, there’s always risk involved. Not all memecoins will be the next big thing. Some might fade away as quickly as the latest internet trend. Remember, it’s like buying a collectible baseball card — the value depends on popularity and scarcity.

So, Should You Invest in Memecoins?

Investing in memecoins can be a fun and potentially rewarding experience. But before you jump in, here are some key things to keep in mind:

Do Your Research: Don’t just invest in a memecoin because it has a funny picture. Look into the project’s team, technology, and community. What problem are they trying to solve? Is there a real use case for the memecoin?

Invest Responsibly: Only invest what you can afford to lose. Memecoins are volatile, which means their prices can go up and down very quickly. Treat it like a fun side hustle, not your retirement plan.

Diversify Your Portfolio: Don’t put all your eggs in one meme basket! Spread your investments across different cryptocurrencies and traditional assets to minimize risk.

Before it’s too late, Let’s Generate our own memecoins tokens in less then Then Three seconds without extensive programming language, And here it’s platform : Solana Launcher Let’s Create our tokens with this.

And Also, SolanaLauncher uses industry-standard security practices to ensure that the process of creating and deploying your token is safe.

The Final Word: Memecoins — A Ticket to the Future of Finance

While memecoins are still a relatively new phenomenon, their potential for growth and innovation is undeniable. They offer a unique blend of humor, community, and real-world utility. So, if you’re looking for a fun and potentially rewarding way to dip your toes into the world of cryptocurrency, memecoins might be worth considering. Just remember to do your research, invest responsibly, and most importantly, have fun!

#blockchain #crypto #currency #investment #solana

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asdmdigitallab · 2 years ago

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HOW TO MAKE MONEY ONLINE FOR BEGINNERS

As we all know, the world is changing day by day and growing tremendously on a digital platform. Each and every individual will be found on the internet in different ways. The reason may be whether they are looking for some information, buying products, entertainment or any other activity. Digital platforms have changed the trend higher. If all these activities can be performed on the internet then why not EARNING? Yes, you read right EARNING!!!

Today making money online has become so easy and most comfortable job in recent times. You can work as per your own timings, own terms and condition, create your own identity, work as per your interest zone.

Whether you are a student, working professional, businessman/woman or even a house maker making money online can be the best for all to generate income or EXTRA income. Rather than sitting and surfing the internet and wasting time you can earn through doing the same thing. If you are keen to grow your income or start earning then this Blog will guide you best for sure. You will get to know what you can do online out of which you can get money. What are the platforms you can earn online? And of course how you can do it?

In the era of the digital world, you have the number of opportunities where you can start generating your money. before we discuss the platforms to work as a Digital Marketer lets us discuss what are the ways by which you can earn?

First, you need to get very clear, to earn money online you need to sell something. It may be a product or service or any digital material. It is the same as traditional marketing. The only difference is the activities you use to do an offline basis that you have to do on the digital platform. So let us start with what and where you can start earning online.

Ways to Earn Money Online

1. Make money selling Physical Products Online from Home

We are close enough with the term physical products and much aware of it. We all buy a lot of products online. Whether it is clothes, accessories or any digital gadgets. To start selling any physical products you can sell it on Amazon or club factory. Even you can create your own E-commerce site.

Recently if you have noticed many people especially youth have started selling such fashionable products or gadgets on social media platforms like Facebook, Instagram, etc. This has become a great source of income for those who have the zeal to earn on their own.

2. Make money selling Digital Products Online

Digital Products are informative products such as online courses, eBooks, or any other activities. Similar to physical products, you can see other digital products or start your own. All you have to do is create your own content and earn on the same again and again. By promoting other people’s courses you can work as an affiliate marketer.

3. Make money selling Services Online

It is the easiest way to earn money. Selling services is all about solving problems and providing value for other people. If you think you don’t have any selling skills than I would suggest you keep that thought away for a moment and read what all you can do to earn money. Everyone has got some talents and maybe you come out of it due to this service.

Assume that you are good at cooking and you have a number of quick and healthy recipes which kids would love to eat. You can share recipes in any way you want, you can make videos, you can write recipes or even sell them.

Make Money by showing Ads

Google AdSense is a program run by Google through which website publishers in the Google Network Of Content Sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis

Now when you have understood what all are the methods or ways to work online, let us just have a look at what are the platforms you can work online. It is the right time to turn your hobby and passion into the source of income. For this, you don’t even need to quit your job, get changes in your regular routine.

#digital marketing #digital marketing institute #education #seo #smm #institute #social media marketing

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niladri123 · 2 years ago

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AI Vidioz Review - 360° or Virtual Tour Interactive Video Creator!

What’s AIVidioz?

This is one Futuristic AI App instantly turns

any images, video clips, text or voice command into interactive, 360° or virtual tour video with built-in store, zoom-like video calls/chats and CTAs that engage & closes prospects easily! In just 3 Clicks, you can create an Interactive video that gets red - hot leads & hoards of buyers!

Why we need interactive video?

88% of marketers say interactive content helps brands differentiate themselves

83% of people said they purchase a product after engaging with an interactive video

87% of people prefer an interactive educational video to a standard one.

70% of interactive video users say interactive video engages well

64% of people said they preferred viewing an interactive video

Shoppable videos have twice the engagement rates of standard videos

Interactive Video Creates 66% More Engagement And 44% Longer Viewing Time

Interactive content gains 5X more engagement than static content.

53% of consumers prefer interactive video to standard video

Interactive video Is 10X higher click through rate than a static video

Features:

Intuitive Virtual Tour Builder:

With the interface editor you can customize your tour as you like, moving elements and changing colors. The VR AI technology suggests and creates tours based on your preferences so you can create your dream tour quickly without wasting time

Interactive Call-To-Actions:

Add polls, buttons, texts, optin pop ups, add logo and images, sliders, timers and much more to your virtual tours to boost engagement and sales.

Built-In-Ecom Store:

View your products and sell them directly inside the tour.

Shopping has shifted from the mall to online not just temporarily but forever. Now sell your products over the futuristic built-in store as you interact with your guests via live chat. Allow customers to get the feel of the product through our VR technology.

Zoom- Live Video Chat/Calls:

Interact with your audience even while being miles apart. Give the humanistic touch while pitching your property via a tour or your product at your E-commerce store.

Built-In Lead Generation:

Capture your visitors' contact information such as Name, Email and Phone to enable effective follow-up.

Create VR Videos From Panoramic Images:

Whether you take panoramic photos on your phone or find them online, you can quickly use AI Vidioz to create a VR video from the image. Just upload to the platform, make a few tweaks, and have a dynamic VR video in seconds!

Create VR Videos From Text or Voice Command:

Use the AI Video engine to create interactive 360* Virtual tour videos in minutes with just text or voice command.

Create VR Video From Your Own Videos:

Import & convert any video you own or even those you don't use anymore into sales and traffic getting VR machines without any of the hassle of special expensive VR equipment.

Turn Normal Videos Into Virtual Reality Videos:

Want to create a VR experience from a game? A concert? A lecture? No problem. You can do it inside of AI Vidioz.

Add Background Music:

Enhance the viewing experience by incorporating captivating background music. Keep your leads engaged and immersed in your tour with a melodic soundtrack perfectly synchronized with the visuals.

Panoramas:

Different panorama types with 360 support: image, video, live stream and lottie.

Markers:

Customize and place the markers that allow you to navigate from one point of the tour to another.

Video Personalization:

Create personalized videos of your tour, add text, logos, images and much more. You can also tweak and customize them to your specific liking. Add text, other images, clips, music, and more without any additional fees.

Fast Preload:

Load panoramas images in background to avoid loading while navigating the tour.

Multi Maps And Floor Plans:

Manage multiple levels of floor plans to better divide your scenes and geolocate your points on the map.

360* Video:

Support for 360* degree videos as panorama or hotspot

3D View:

Create a 3d View (known as dollhouse) and show your tour in an immersive and interactive mode.

Live Session & Meetings:

Invite people to join your shared tour with video/audio call and chat.

Presentations:

A new way to present tours, creating with your own story telling.

Drag and Drop Interactive Clickable Hotspot:

Show your contents inside your tour, such as images, videos, links, maps, forms, 3d objects and add & customize hotspots.

Virtual Staging:

Show before and after versions of a panorama in the same view by splitting the screen. You can simply add and edit hotspots as you like! Select the size, color, icons of your choice & lots more.

WEBVR:

Experience virtual tour in 3D virtual reality mode directly inside the browser.

A.I. Panorama:

Imagine a panorama, describe it and Artificial Intelligence will create it for you.

Embed Anywhere:

Profit by embedding your virtual interactive videos anywhere — Sales Pages, Websites, Blogs, E-Commerce Stores…

Analytics - Google Analytics:

Integrate Google Analytics into your video tours and get insights from your audience.

Facebook & Whatsapp Chat Integration:

Easily close your clients on Facebook or whatsapp while on tour.

Multi Language:

There are 20+ languages pre-installed and you can choose which ones to enable or not.

Price and upsells:

AI Vidioz FE - $17

OTO1 UNLIMITED- $67

OTO2 Deluxe - $297

OTO3 AI Vidioz Automated Agency - $97

OTO4 Profit Booster - $47

OTO5 Limitless Traffic- $197

OTO6 Automated $1k Funnel - $67

OTO7 Mobile PayDay- $47

OTO8 6 Figure Franchise - $167

OTO9 DFY AI-Run Marketplace - $67

#AI Vidioz Review

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diminuel · 3 years ago

Note

I don’t get that anon saying “cas is fundamentally masculine” and then them bringing up him having broad shoulders and being muscular and his angular features like those are qualifiers for being a masculine person. Like you said, physical attributes have nothing to do with being masculine or feminine. Certain features are regarded as masculine/feminine, sure, but just because you do or don’t have those features doesn’t mean you have to be or can’t be one or the other or both. (Plus Cas is literally an angel. The one who they’re saying is “fundamentally masculine” based on their appearance is Misha.)

I really wish people would stop trying to include themselves in spaces they don’t need to be in. If someone doesn’t like your art (which is insane imho because your art is astounding!) they should just scroll. They don’t have to come into the space you cultivated to share the art you created with like-minded people. Like… Why would anyone insert themselves into a blog/platform/environment of people who like something they don’t? I’ll never get it.

This got much longer than I intended, so I’ll wrap it up, lol. I know others have said this already but I love your art! Every single piece you post always blows me away! From the coloring to shading and highlights, poses to facial expressions, the backgrounds and all the little detailing—everything is always phenomenal! Your art (and especially the ones with Castiel in dresses or skirts or other clothing considered feminine) will always be one of the best things to ever come out of Supernatural as a whole. ❤️💙💚 I hope you have a ton of wonderful and amazing days!

Thank you! I'm happy you like my art! I know the Cas in dresses drawings aren't for everyone and I think that's absolutely fine. And it's fine if the anon didn't like those particular drawings, whatever their reasons. I generally welcome everyone to my space, it's totally their decision if they want to interact with my art. But I also think there needs to be a bit more self-reflection in fandom too. Just generally speaking. People don't have to like everything fellow fans create or say or do, but just because someone might not like my style, doesn't mean there's necessarily a problem there that needs to be solved.

There's a lot of fanworks in this fandom, enough variation even in my own fanart tag, that I feel we can allow things to exist that don't appeal to us personally.

Plenty of my art serves a niche interest and I'd like to keep sharing fanart for tropes that don't get heaps of content even if it might make someone else uncomfortable. I try to use tags to reduce the chance of discomfort by tagging things and expect that others know how to either manage their blacklist or will scroll past things they don't like. And if there's a real problem, there are ways to have constructive conversations . (And I'm not always good at that, though I try.)

And now I've rambled a lot as well! Well wishes to you too, anon! :D

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alittlefrenchtree · 4 years ago

Note

I have a PR question. How do we know if a non-paparazzi photo is staged/arranged or not? I’m talking about random pictures someone takes of him and his supposed dates. ☺️

I don’t think you can know for sure, Nonny. That’s kind of the beauty of it 😊

If you’re interested in joining today’s class and read a little more about stuff, click below.

Disclaimer 1) I really shouldn’t be any kind of authority in terms of pr and of famous people pr but since many people here are presenting things as true statements without knowing anything about anything, it’s only fair that I tried to explain some stuff while knowing, like 5% of stuff.

Disclamer 2) I’m not really interested about talking specifically about Timmy’s situation. His dating life is either a private thing that shouldn’t be commented as a public topic or a pr thing that I don’t want to encourage it by commenting. Or both and see all of the above.

What I’m interested in, is talking about pr strategy and public images in general ways, why it’s there and how it works and that’s about it.

That being said, let’s start today’s class.

My belief when it comes to pr and related stuff is that knowing the ‘truth’ is less important than having as much knowledge as possible on the subject. It’s kind like math. If you have an equation and someone gives you the answer but you don’t know how to get to there yourself, knowing the answer doesn’t get you much. But if you have all the keys to resolve the equation, you can try to find the answer on your own. And, even if you don’t find the answer, knowledge will help you understand the logic of it. Why it’s there. What it says.

So what’s our equation today? A content of one (or more) public person/people taken from a smartphone camera of someone we don’t know.

Smartphone content isn’t inconsequential. Using ‘low’ quality camera instead of a professional one says something different. It’s supposed to bring more authenticity, closeness to the audience, spontaneity. It feels truer because you could be the one taken it, since there is a large chance you own a smartphone when you probably don’t own a professional camera. It has to be genuine if you could be the one taking it, right? You would have any interest in taking part of something fake, wouldn’t you?

It can feels logical like everybody knows that or it’s not really important but it’s something that is actually thought through by professionals when it comes to create content. There is that brand of cooking videos (you know the one you stumble on when you remember Facebook exist and that show you recipe that always look really easy to make at home and delicious (and also overly greasy and/or overly sugary) that was explaining how they could totally shot their videos in professional kitchen with high quality stuff but choose to do the complete opposite instead? Because their goal is to make their audience feel like they can make the recipe at home so they shot their videos on small kitchen with smartphones.

Creating professional content on un-professional devices is a real thing. Half of the business of influencers people is built on this. To think that the strategy has stayed only in the influencers people business would be very naive. In the famous people world, content created on smartphone is used for these bts vibes. We’re showing you what you’re not supposed to see so you feel like a part of it. This is how the famous people you love are in real life, when the camera is off. Except they’re not off, since you’re seeing it.

You’re not part of it, we’re showing you just enough for you to want it, to envy it but you’re not.

Let’s go back to the casual pic of that public person. Truth is, you could be taking the picture yourself and still don’t know what you’ve taken.

Say I’m well known top model who has signed a new contract with a clothing brand. I have pap walks to put the clothes in online articles and magazines. Of course pap pics also ends up on social media but they aren’t the type of media design for the platform. Pap walks create some distance from the audience because they often looks like real photo shootings. Part of the audience is defiant towards it. Either it’s an invasion of privacy or it’s staged. It’s not that positive.

What’s positive is me going out in my brand new clothes and cross path with people who recognize me. They wouldn’t know anything about my contract but would do all the job themselves without knowing they’re doing it. They would take a picture from afar, maybe a selfie, share it on social media with a cute context. A story. Write about that cute dress I was wearing, what my coffee order was (omg, she likes almond milk like me!), what’s the interaction was like. Was it staged? I like that dress and I really wanted to go for a walk and for that cup of coffee. And the fan was nice, everything was genuine. Yet, I still went out to be seen and the clothing brand is happy.

The problem with that scenario is that I’m not in control of anything. Maybe nobody will recognize me or care enough to take a picture or something went wrong with the fan/person I’ve seen and instead of a cute story I have someone insulting me all over the internet. Lot of time lost, some risk taken, not much result. Wouldn’t be easier to take a friend or a PA who would snap a few pictures and we’ll be home in 5 minutes, job done? Pr team get the pics and share them with the world with one of the twelve stan accounts about me they’ve been running for years. Even write a little story to go with it if they’re inspired enough. If you think it’s too much, you’re naive. Everything that can be faked or staged to save time, money or give you more control of the result, has already been faked and staged by someone. Multiple someones.

My take on this would be, the bigger you are, the more money you have to carry on your shoulders, the less you let things to chance and the more you take control of your narrative. PAs, agents, PR people,… When you have a whole team around you, you don’t (overly) pay them as secretaries. They’re not just here to handle your planning and bring you coffee or you would only need one person, not 7 of them walking around you all the time.

But what if there is no contract? What if I’m just wearing that dress because I like the brand? Or maybe there is a commercial deal with the brand but I have no obligation to wear it on my daily life or been seen with it. Wouldn’t the pics look exactly the same to an outside eye?

Of course I can go low key, move only inside cars with tinted windows, don’t walk around in popular places and only go in isolated, private places. I can. But maybe sometimes I’m tired of it. Maybe I just want to meet my non-famous friends where they like to go and fuck it if I’m seen there. Pics taken by people would look like they’re staged. Except maybe they’re not.

But if I stop caring, I indirectly accept that however I’m seen becomes part of my public image. And if it has become part of my public image, I should accept that it will be monitored to some extend by my team, and eventually by myself.

So how do we find the answer? We can’t. Based on a single photo alone, I don’t think we can. Unless you’ve seen contracts or you know the person personally, you can’t really pretend what’s going on being doors. Even so, would you know everything? Sometimes a contract is just a contract. Something a commercial deal is also a friendship. Sometimes a real friendship became public et become part of your public image. Sometimes you don’t really feel like talking about commercial deals with that cousin you’re seeing 5 times a year and doesn’t really care about what the details of your fucked-up public job are. So even your own family doesn’t know the truth about everything.

What we can do, if we’re interested in doing it, is look at every piece of content and ask ourselves. What are we seeing? How is it made? For what purpose? How that type of content is used in different contexts?

With more context, you can make interpretations for yourself. Will everybody will have the same? Of course not. Mathematicians, physicists, chemists, spent their time disagreeing on interpretations of stuff, how can we expect people to agree on the interpretation on something based of human behavior?

From what I’m seeing, PR conversations seem to be going on in many (many) fandoms. From a PR point of view, I don’t think it’s not a bad thing, whether what we’re talking about is real or fake in the first place. Having people think it’s fake and people think it’s real makes the conversation going. They’re always be people who would want to defend their point of view, their opinions, their favorite celebrities. Names will keep being mentioned, pics shared, word spread. SEO (Search Engine Optimization) and algorithms are happy.

My best advices, I guess, is, first, remember that you aren't obligated to have opinions on everything or to care about every aspect of the life of an artist you love, even when media and people would like you to think you are and you should. There is even things, such as dating life of other people than yourself, you shouldn’t really have opinions about at all.

If romance, love and sex keeps getting used to sell, it’s because it works. Think about all the books, all the movies, all the stories where a love story is integrated in an action movie/horror story/sci-fi scenario even when it has nothing to do with anything. Romance/love/sex sells since forever and probably for a long time. Because most people think falling in love is the main purpose of life and the most important thing in the world.

My second advice would be, don’t be naive but don’t be cynical either. Contexts and nuances are always important.

Anyways, like always I don’t have an answer and I’m barely even interested in the answer but I hope I'm able bring some perspectives to things because it’s important. More than ever, content is a tool. Since everyone is part of an audience, if not potentially part of all audiences , we should all learn more about how the tool works.

Of course i'm joking about the concept of class. I'm not a teacher. I'm only sharing some personal knowledge and opinions. I can be wrong or contested. No hard feelings against anyone.

#aflt asks #it's pr talk time again

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i-prefer-the-term-antihero · 4 years ago

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So this is going to be a long, overemotional/melodramatic post... but I need to get my feelings out somehow.

I've only watched ep1 so far, but I really love the look of, and am really excited for, the new Loki show.

When I first saw that some Marvel shows were coming to Disney+...okay, yes, I was definitely excited about Wandavision and Loki, because those are three of my favorite marvel characters. But at the same time, things did feel a bit like a marketing ploy. Of course Disney would make a bunch of marvel shows on their new platform--thats what'll sell. Of course they'll pick Loki, because he's really popular and that'll sell more. I wasn't even sure I'd watch Falcon and Winter Soldier. It didn't feel like I could genuinely be excited about the shows, thinking this. And, don't get me wrong, this problem is still there, no doubt about that.

But I've definitely enjoyed Wandavision and Falcon and Winter Soldier, especially the former. I thought they were solid shows.

So even though I LOVE Loki as a character...I came to the trailers with this sort of bias in mind.

Now, let me be clear, I don't just love Loki.

He was probably the first character I ever became truly obsessed with. I'm pretty sure he was the first villain character I liked, and kind of awakened my love for redeemable villains (which, if you couldn't tell by my url, stays strong today). He's a character I've loved since Thor came out in 2010. He's been in my life for ten years, and in a way shaped who I am.

I enjoy marvel overall, but pretty casually. I definitely keep up with all the movies, but I don't totally obsess over all of them. However, I still remember just how unfathomably excited I was when Dark World came out. How unbelievably happy I was to see Loki again. How I savored every joke he made, every tender moment with him, and just how happy I walked out of that theater. When I watched Ragnarok, I was older, so I wasn't quite so giddy, but that kid inside me is still there, and still jumped and grinned every time I saw him come on screen.

Needless to say, he holds an extremely special place in my heart. Even though I have characters now that I potentially like more, he's sort of been my "favorite character" for ten years, and I will always adore him.

I'm sure its been said by plenty of Loki Stans but...I absolutely hated how Infinity War went.

Don't get me wrong, I'm not mad because he died. Okay, of course I'm mad he died. But I can deal with character death. In fact, I sometimes prefer a character getting a dramatic and fulfilling death to them getting a happy ending. (And there are things I liked about his death--like, I really adored his dialogue, that he was dying for a good cause.)

But what I hated the most was that it felt like the creators didn't know his character. Loki is the god of mischief. He would never EVER launch a straight attack on a villain, no illusions, no back up plan. I'm sorry, but that's just not him at all. (Sure his plans in Avengers were more scattered and went horribly...but, firstly, he was being mind controlled so he wasn't all there, and secondly, if I remember correctly, there was still a level of mischief in his plans. He didn't generally do things straightforward. That's part of what made it fun to watch.).

(Loki wasn't the only character I felt they did this with in IW. I hated that they just had Cap live his life through time with Peggy. Not that I hate that idea itself, it's cute of course. But Cap is so incredibly selfless. He would never just do something so selfish like that...It wasn't him).

In addition to that, I felt like I saw the puppet strings so clearly in that scene. That movie was all about shock value. I don't think a movie--at least one in a franchise like marvel--should ever be made purely for shock value. It should be about what's right for the characters and the overall storyline. If there's some shock there, great. But give the audience an actually fulfilling story. Don't make your entire plan to shock and horrify the world that loves these characters/this franchise. In that scene, it truly felt like they were "Oh hey Loki's like the most beloved character, right? Lol, let's break his neck within the first five minutes to show we mean business. They'll hate that."

I'm a writer, I know the merit in going "okay, hey, we're going big here, we need to set up our villain early, and set up how this movie overall is going to go with the first scene." I know why they felt the need to kill off a character in the first five minutes.

And hell yeah I'm largely just mad because it was my fave, of course I am.

But it didn't feel like they were going "Okay does this make sense for Loki's character? Is this a good way to have him go out? Will this satisfy our audience who loves him?"

It felt like they were going "Okay let's pick the most beloved character so it'll shock, annoy, and hurt people the most."

And I'm not okay with that.

I'm just some shmuck, there's nothing I can do about that. But I'm not okay with that. I was so not okay with that, that I've pretty much hated marvel for all the years preceding Infinity War, and have not been fully excited about anything marvel related since then. I have barely interacted with Loki content since then it affected me so much.

I know it's melodramatic, but It felt like they were killing my childhood. That little piece of me that got excited every time he came on screen. That piece of me, that had been so excited to see him be on the side of the villains in infinity war, because it just meant I got to see him. It truly felt like a small part of me died when I watched him die.

So when the Loki trailers came out? In a weird way ....I couldn't even be excited.

They were bringing him back, potentially erasing the problem I have with Infinity War. And yet...I couldn't be excited.

First off, when I saw what happened with him in Endgame (it made me extremely happy and hopeful, let me tell you, but it obviously didn't fix everything) I was kind of under the impression he'd just be causing mischief throughout space and time for the show, and I was absolutely here for it.

So when I saw the trailers were him getting caught immediately, and then recruited for the side of the good guys...I was like "okay so...the same plot as other Marvel movies? The plot of Ragnarok again? He gets stranded on an alien planet, and has to work for the leaders. There's lots of fighting, like there is in every other marvel movie, which is the part I least care about." When I saw the trailers I didn't get to see Loki being himself at all. I saw other people controlling him, and then him working for the good guys. That's not Loki. Loki is mischief. Loki works for himself. Loki fights, yeah, but his character actually has depth and emotion to it, he's not just for brainless fighting. (And whoo boy let me tell you I was mad when I saw the DB Cooper part of the trailer and thought they chopped his wonderful hair off when they made him a good guy, like they were totally changing his identity. And also let me tell you the SHEER RELIEF I felt when I found it was just a tiny scene, and his wonderful hair will remain (please God let it remain)).

So here I was thinking "great, its infinity war all over again. I'm gonna have a whole show of them not knowing and staying true to his character."

Even though that little kid inside of me was still there. Even though that little kid was going "Dude! Dude! It's Loki! An entire show about Loki! You won't have to wait for him to show up on screen, he'll just always be on screen! He'll be the protagonist! Do you realize how much I would have loved this if I got to see it years earlier?" I was so tired, and so mad.

But now I've watched the first episode.

And for the first time since infinity war...I felt like I could breathe again.

Here I thought they'd forgotten his character. They forgot that he's the god of mischief, that he's funny, that he's, well (to use the words of Thomas Sharpe)...absurdly sentimental.

And they didn't at all.

From minute one he's himself, wanting to rule the world, cracking jokes, refusing to be controlled, causing mischief when and where he can. They actually showed the progression of why he'd be willing to work for them really well.

And gosh I loved that scene where he sees what his life would be like. From the moment Mobius started showing him scenes from his life, I was desperately hoping he'd be left alone with the device and get to see more of his life, and desperately hoped he'd see and react to his death.

And they did not disappoint.

They remembered. They remembered that he's ambitious, that he's not controlled, they remembered that he's funny and mischievous, and that he's a special marvel character, that you can actually get deep and emotional with. They remembered all of it.

Watching Loki watch his own death was like taking all those years of anger, and for one brief moment melting them away. I felt like I wasn't alone anymore. Wasn't alone in going "hey that's not Loki." Loki himself was watching it, and could judge that for himself. And most importantly, it was confirming before my eyes that it was no longer was his end.

And him being the villain and the hero? I cannot explain to you how much I love that idea. How much and how well that keeps in line with his character. A great premise and protagonist can make for a poor story if it has a poor villain, and, to be fair I haven't seen how it goes, but that seems like the perfect--and perhaps only--villain who could make this show absolutely stellar. I'd love to see them explore that Avengers-level villainousness, with him also being a hero like we see at the end of Ragnarok. It'd be fun to see his two sides trying to convince each other to join them. It would truly feel like they understand all aspects of his character.

I'm older now, so I don't get nearly as excited about things as I used to. I wish I did. I almost wish this came out when I was younger so I could be more excited. But that kid is still inside of me, and I'm so excited to see him on screen all the time.

Now...I don't really care so much if it's all about the money.

It's a whole show about Loki. I don't have to wait for him to come on screen, he's just there.

This feel like more of a relief than I can possibly express.

(@mylokabrennauniverse @annievvv7 I’d be curious to hear your thoughts/if you’ve felt similarly!!)

#loki #loki tv series #loki tv series spoilers #loki tv #loki series #loki laufeyson #marvel #mcu #marvel loki #loki mcu #loki show #marvel mcu #loki marvel #mcu loki #thor #thor the dark world #thor ragnarok #infinity war

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nitewrighter · 4 years ago

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Hiya, mun! So you don't really have to answer or post this, but when is it okay to start bullying someone on the internet? Or to start spewing vitriol at them? Or what missteps/misdeeds do they have to have made for people to say that its fine/justifiable to make fun of them? Sorry for the odd ask 😅

Oh like... when I say I’m “Bullying” Travis McElroy, I’m not trying to be actively malicious towards him, I mean it mostly in a, “I’m well aware he has much more of an online following than me and isn’t actually all that bad a guy, but I’m giving him shit because sometimes the content he puts out there, or its proliferation by his followers annoys me” but like... I don’t consider it particularly mean--it’s more like, “hey you’re being obnoxious, so here I am also being obnoxious with the assumption that you’re probably not going to see it and this is all operating under a context of internet comedy.”

But I think in general, if you’re dealing with someone whose views or content really morally sits wrong with you, there’s a couple of approaches:

1. Mute/block them and their content-- Like, at the end of the day you curate your online experience, and you literally don’t have to see or interact with their shit. There is no obligation there. This is the quickest and easiest approach and 9/10 is better for everyone’s mental health and energy in the long run. Not every fight has to be your fight, not every bit of horrible jackshit out there needs a response--mute and move on. Like, I have a handful of relatively popular posts floating out there, but if I see terfs showing up in the notes, I just start blocking the shit out of them--and it’s pretty easy because they’re always reblogging shit in circles, so all it takes is one idiot with a URL like “My-uterus-and-hatred-are-my-entire-personality” to unveil the whole infestation, and I block the shit out of everyone who reblogs from them. I do not need their hateful shit anywhere near me or my followers and I’m not going to give them a platform by engaging with them.

2. If necessary, maybe talk (civilly!!) to your mutuals if they’re sharing content from that person about the issues you have with them, and work something out so that they make a tag for that content that you can block, or that they recognize, “Oh that person did a fucked up thing” and block that person as well. Again, this is another approach that doesn’t require actually confronting the offender and doesn’t require a lot of energy and is ultimately more about curating your own online experience.

3. Okay so here’s where we start talking about confrontation and like... the thing about the internet is that shit can get messy fast. Lives can get ruined fast. If this were 2013, maybe I could say that you can try to approach someone in good faith, discuss your differences of belief, but unfortunately you’re talking to post-2020 Sarah who is in 24/7 “STAY BACK I WILL CUT YOU” mode due to the whole... *gestures vaguely at the pandemic and attempted coup and blatant fascism in right-wing circles* ...y’know. But if you think it’s possible to engage with someone in good faith...if you know them to generally be a good and reasonable person, it can be worth talking shit out with them. Civility can be much more effective in getting people to listen than we think. But at the end of the day, listen to your gut. People are dangerous out there.

Honestly a big savior to my mental health has been the acknowledgement that, in the grand scale of the internet, de-platforming can be so much more powerful than outright confrontation and a lot of the time it’s better because there is no good-faith discussion with a lot of the assholes out there and all debating with them is going to do is wear you out because a lot of these people made their choices about who they are a long time ago, and then barred the gates to their brains--any new information that brings their years-long beliefs or tastes into question is ‘fake news’ or ‘cancel culture’ or ‘rampant political correctness.’ They will come up with as many words as they need to rationalize, “I don’t believe that because it makes me uncomfortable.” So like...essentially what I’m saying is, is that a lot of the time, all internet bullying does is make people stick to their corners harder. How many memes have we reblogged about “Doing the thing out of spite?” That’s... pretty much how polarized shit has gotten.

So like... man, I won’t say there isn’t a lot of rage in me, because there is, but you have to be very discerning when and where you’re going to throw that molotov, and like they say in The Good Place, when you throw a molotov, all your problems become different problems. So I don’t believe in anon hate, and I don’t think dogpiling helps either (and a lot of the time I think dogpiling comes from people not being aware that they’re dogpiling, like the 9000 people on that one aliens post I made that are all miraculously completely unaware that 8999 people before them have all added on the text addition of “wHAt iF thE aLienS CamE aS dOgs?” Reading comprehension on the internet is shit, just something to keep in mind. This is just text on a screen for a lot of people and they don’t recognize the scale of ‘9000 notes’ on a post. There is a lot of anger in me, but..I need to be very sure I’m not making the situation worse by lobbing that anger out into cyberspace.

#and i'm just gonna say #meditation yoga and working out help A LOT

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