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And they were roommates - part 7
Summary: Y/n gets injured and has to stay in recovery for 8 months. It's a good thing her friend and teammate Kyra is more than willing to move in with her. wink wink
Warnings: peer pressure leading to a kitty adoption!!! making out!! a little bit of angsty (really just a tiny tiny bit); Leah and Y/n being your favourite grumpy duo.
Word count: 5.3k
Masterlist
You can read part 1 here and part 8 here
..
“So how did it all start, tell me everything!” Beth said enthusiastically in the middle seat in the back.
“Oh fuck", Y/n and Leah said in unison, Leah holding the bridge of her nose.
It was very clear that Beth had only joined the drive to Lia’s because she wanted to interrogate Y/n and Kyar about their relationship, not because she was truly moved by the loss of her teammates' pet.
Kyra was too busy driving to care and Alessia was in her own little world, holding the cake that said ‘We’re sorry your cta died’ that they had just bought on their way to Lia’s house.
“Was this going on before your injury? Or was it after?” Beth asked, sticking her head between the two front seats
“After,” Y/n said, pushing Beth’s head back into her seat. “Get back, man!”
“They were so head over heels for each other,” Alessia said. “I don’t know how you didn't see it before.”
“I knew Kyra was bullshitting with the whole ‘I’m moving in because she needs a friend around’ thing. Beth said proudly.
“Hey! I did move in to help her out, okay? Kyra said defensively. “Things just…happened.”
“Was it you or Kyra that initiated it?” Beth asked, ignoring Y/n
“It was very much mutual,” Y/n said.
“Hmm.” Beth nodded like she was putting the pieces of a puzzle together. “Interesting.”
The car was silent.
“Who initiated the first kiss?” Beth continued to pry, gathering more and more pieces of information. “Come on, don’t hide anything. We’re all friends here!”
“Please don’t tell us,” Leah murmured, almost begging.
Y/n rolled her eyes but replied. “Me, we were watching a film.”
“What film?”
"Oh bloody hell," Leah groaned, pinching the bridge of her nose. "Beth, I swear to God, does it fucking matter?" She tried to elbow Beth—a warning shot. But Beth, unrelenting, elbowed her back with double the force.
Kyra put a hand on Y/n’s tight.
“I’m going to throw this car into the next truck that passes us,” she said with a smile.
“Oh, good idea baby! Please, put us out of our misery,” Y/n said, matching Kyra’s energy.
“Oh don’t act so superior, Leah Cathrine, you just don’t care because you knew it all from the start!” Beth said, narrowing her eyes.
“Some of us had to find out the hard way," Beth said, clutching her chest like she had been wounded. "There I was, minding my own business, and then, out of nowhere, boom! A full-on snogging session in my place of work. I may never recover."
“Beth?!” Kyra said, turning her head around but quickly returning her attention back to the road. “We weren’t snogging!”
“Yeah, you interrupted us before we could actually do anything, Beth.” Y/n rolled her eyes.”
“Y/n!” Kyra blushed. “You’re instigating her!”
“For fucks sake do not have sex on our changing room, Y/n” Leah warned. “Or else I’ll have Renée bench both of you.”
Alessia hummed as she looked out the window. “Well…” She paused, letting the tension build. Then, without emotion, she shrugged. “They wouldn’t be the first couple to do that.”
“What?!” Everyone asked at the same time, turning to Alessia.
“Who the hell is having sex in the changing room?” Kyra asked. “That place smells of something, not romantic at all.”
After turning to Alessia, everybody turned their attention to Beth and looked at her suspiciously. There weren’t many couples on the teams, so their options were really limited.
“Oh, do you guys really think Viv would agree to have sex in a changing room? She’s plain. It wasn't us!” Beth said, rolling her eyes. “My wife is a respectable lady, but also boring as hell."
“Caitlin and Katie,” Alessia said casually as if she wasn't bomb-dropping the biggest gossip around. “Before they were even dating, by the way."
“And how do you know that?” Kyra asked
“I’ve got eyes in all the right places,” Alessia said jokingly, but none of the girls took it as a joke.
The song on the radio was the only sound on the car for a few seconds. But that's all it was. Seconds.
“So… did you guys wait long before you ha–”
“Beth, if you say one more word, I swear I’ll crash the car,” Kyra said, mortified.
“Make it a murder-suicide, Cooney-Cross,” Leah muttered. “Maybe Beth will shut up for once.”
“Guys, do you think this is too much?” Alessia said, completely ignoring the banter and staring at the cake. “What if she cries because we wrote about the cat dying on the cake.”
“She’s gonna cry anyway,” Y/n said, watching Alessia in the rearview mirror.
“I agree with Alessia, maybe we shouldn’t have written about her cat’s death on the cake,” Beth said. “Maybe she’ll get sad thinking about it again.”
“Oh come on,” Y/n said, preparing to defend her idea. “How else are we going to get our message across…that we’re here to support her and celebrate her cat’s life!”
“You know, some people just use words,” Leah muttered from her seat. “Not whole ass writings in a cake with pink icing.”
“Oh look who’s talking!” Y/n said defensively. “On my last birthday, you sent me a Spotify link to the Happy Birthday song! Miss ‘people use words.”
“I literally posted a story on my Instagram for you too, you ungrateful–”
“Okay, we’re here!” Kyra said, pulling down to Lia’s driveway. “We’re finally, finally here,” she said the last part in a whisper, like a prayer.
“Everybody out, come on,” Y/n said as they all got out of the car. She was the last one to leave, having to wait for Kyra to pick up her crutches.
The five girls stood in front of Lia's door, Kyra went to ring the bell, but Y/n held her wrist.
“Let’s just set some rules first,” Y/n said, “Kyra no dead cat puns, please. Leah, remember the whole thing about being nice. Beth, let Lia do the talking, alright? Let her vent.” Y/n said, pointing at each one. “And Alessia–”
The blonde looked up at her, cake in her hand.
“Just be yourself, babe,” she said, smiling.
“Why does Alessias get to be herself but I–”
“Not another word, Leah,” Y/n said in a warning. “Be. Nice.”
Leah rolled her eyes but remained quiet.
As Y/n nodded to Kyra, she rang the doorbell, and in a few seconds Lia opened the door, but they were not prepared for the scene in front of them.
Lia was holding not one, not two, but three kittens. The girl was wearing a grey robe, her hair was in a messy bun, tears streaming down her face.
The five girls stared at Lia, each of them with their mouths agape.
“Guys I think I messed up! I went into full-on mourning mode and kind of panicked-adopted these three babies while I went to the vet to look at cremation stuff for Guler and they–” She held up the three kittens. “–were staring at me and–and I’d just lost my Guler boy, so I took them and now I can’t keep them all!”
Lia was sobbing, barely able to understand what she was saying, the poor girl was a mess and the poor kittens on her hands looked frightened.
Y/n was at a loss of what to say, so she did the first thing that came to mind.
She took the cake from Alessia’s hand and gave Lia a nervous smile.
“Uhm, well, we bought cake!”
..
Beth and Alessia were able to calm Lia down as Leah and Kyra took each kitten and put them on their laps. They were so small and tiny, they were barely two months old.
The one Kyra was holding was a little black one, and Leah had two, a ginger and a tabby cat, neither of which had a name yet.
Y/n, well, she was on cake duty.
She had cut a piece of cake for each girl, and they were eating on the floor of Lia’s bedroom, while the girl talked about everything that had happened so far.
Guler had died of old age. She had taken him to the vet to be cremated. There was an adoption fair going on and she panicked-adopted the three kittens–and the only ones left– but when she got home she realised she couldn’t look after them all.
“I was so stupid!” Lia cried on Beth's shoulder as Alessia patted her back.
“You weren’t stupid, you’re just grieving,” Alessia said as she watched Lia take a piece of her cake.
Alessia was right once again. Lia did cry even harder when she read what was written on the cake, maybe next time Y/n wouldn’t suggest writing about the loss of a pet in pink glaze. Noted.
“Grieving people do stuff like that all the time, babe, it’s okay, we’ll fix it,” Leah said, giving her pinky finger for the tabby cat to bite playfully.
“We can keep one,” Kyra said bluntly, picking up the black kitty with her two hands and practically shoving it in Y/n’s face. “Right, Y/n?”
Y/n almost choked on her cake.
“What? Of course not!” Y/n said. “We can’t have a cat!”
Lia started to cry even harder, from her corner of the room, Beth and Alessia gave Y/n a death stare.
Mean, Alessia mouthed to her.
Great, just great.
“Oh fuck, sorry Lia, I’m sure we will find it another ho–”
“But look at him!” Kyra insisted, holding the cat close enough to Y/n that one of its hairs went into Y/n eyes. “He 's so cute.”
Y/n narrowed her eyes at the tiny creature in Kyra’s hands. Its body was scrawny, but its belly was huge, and its ears were far too big for its face. It was… desproporcional. And somehow adorable. Not that she’d admit it.
“Meow,” the thing said.
Still, she crossed her arms. “No.”
She had never had a pet before, too busy with the football season and the FIFA calendar to take care of one. When she had holidays and days off, she was most definitely not at her home, so she really couldn’t have had a pet before.
“I think I’ll keep this one,” Leah murmured, kissing the tabby’s cat in the face. “I like her.”
Kyra turned her face quickly to Y/n. The biggest doe eyes she had ever seen. Kyra was a kid in a candy shop, and Y/n wasn’t allowing her to take up anything.
“Please?” Kyra begged with a pout, putting the cat on her chest, and holding it like a baby. An ugly one at least.
“No.”
“Please!”
“Kyra, no!”
“But Leah got one!”
“And what does that have to do with anything? If Leah jumps off a cliff–”
“Yes!” Kyra answered before Y/n could finish.
“Oh my god just take the cat!” Leah said, as her cat purred. “It might do you some good, maybe you won’t be a pain in the ass anymore.
“I’m not a pain in the ass! I’m responsible, I actually think before I make a big life commitment like adopting a living being!”
Y/n realised what she had said before she had said it. She didn’t need the smack on the back of her head to realise it.
“Y/n!” Beth and Alessia said in unison.
Lia, who had stopped crying, started sobbing again.
“I-I’m sorry! I knew I was being irresponsible and now I have to find another home for at least one of them ” Lia cried her hands in her face.
Kyra held her kitten closer and gave Y/n a judgmental look as Leah slapped her own face and dragged her hand across it.
Y/n hadn’t expected to be the mean on this outing. Leah was usually the one who said insensitive things, not her.
Well done, Y/n.
“Okay, I’m sorry!” Y/n said, looking at everyone in the room, her hands hanging defensively in the air.
Y/n walked over to Lia and hugged her. “I didn't mean it like that, baby. I’m sorry, yeah? Me and Kyra will keep the black one, Leah will have the tabby one and you can keep the other one, does that sound okay?”
Before Lia could answer, Kyra was back on her two feet, cat in hand and the biggest smile on her face.
“We’re keeping him? Really?” She asked enthusiastically
“Yes,” Y/n murmured, patting Lia’s back.
"Leah, our cats are brothers and sisters. That makes us family,” Kyra declared proudly.
Leah stared at her, dead inside. “Don’t fucking start, Cooney-Cross.”
..
“But–”
“Not a single word, Kyra.”
Kyra snapped her mouth shut, but Y/n could see the argument bubbling under the surface as she focused on the road.
Kyra was driving Y/n and their new family member, Footy, to their home.
Yes, Kyra was the one who named it.
They had dropped all the girls off at their respective houses before heading to three different pet shops to buy everything Footy needed.
Y/n didn’t even know that a cat needed clothes, I mean, they already had their fur, right? But Kyra insisted on buying it a jumper like her own life depended on it.
A bloody jumper. It looked more like a sock because of its size.
“It was time that we added a new member to our family!” Kyra declared proudly, one hand on the wheel, the other gesturing dramatically.
Y/n blinked at her. “I’m sorry—time? Time for what?”
Kyra nodded towards the kitten in Y/n’s lap as if it was obvious.
“Kyra, my love, we’ve been going out for two months,” Y/n said, reluctantly, patting the thing in her lap.
“We’re gay,” Kyra said simply, glancing at Y/n as if that was the whole explanation. Then she shrugged. “That’s more like two years.”
“It was a reckless decision, Kyra!” Y/n argued, letting the thing bite her hands with its thin teeth. “How are we going to take care of it when we’re gone?”
Kyra sighed and made an L-turn. “We can either take him–stop calling the baby it–or we can leave him in a pet daycare for a few days.”
“I’m not paying a pet daycare for a car!” Y/n rolled her eyes, scratching Footy’s head–was it normal for it to have a bald spot near his ear?!
“Then we’ll take him with us wherever we go, just like that,” Kyra winked at her.
Y/n wanted to argue and stand her ground.
But she didn’t. She breathed in and out, feeling the air coming to her lungs, her anger slowly coming to an end.
“Okay.”
“Okay?” Kyra asked, confused.
“Yep,” Y/n said, with no emotion in her voice. “We’re cat parents now.”
Kyra narrowed her eyes, Y/n never let an argument go that easily.
“You are the one who’s going to clean its litter tray,” Y/n said.
There it was, Kyra thought.
“And you’re the one taking it on walks.”
“Cats don’t need walks,” Kyra said. “Have you seriously never been around animals your whole life?”
Y/n blushed slightly. “Well, if it ever needs one, you’ll be the one to do it.”
“Okay, ma’am,” Kyra said, making the captain salute with one hand while she held the wheel with the other. “I guess you’ll be an absent mother then.”
“No, I won't!” Y/n murmured. “It’ll feed it.”
Y/n scratched Footy’s big belly. Maybe she could be a good cat mom.
..
When they got home, Kyra turned her old room into Footy’s. She put his litter tray, toys, bed and scratching post next to what had once been her bed.
Since Kyra had been sleeping–pretty much every day–on Y/n’s bed, she didn’t need the room anymore.
Footy was very tired when Kyra put him on his little bed.
Being panic-adopted by a grieving football player and then being adopted again by two other football players was too much for the little black kitty. The cat was sleeping as soon as Kyra turned off the lights.
When she got to her and Y/n’s room, she helped the girl out of her clothes, and they both lay down on the bed.
Y/n scrolled through her Instagram while Kyra read her book. She was already in the middle of a chapter when she noticed Y/n’s arm bushing against hers. The gentle touch was enough to remind Kyra that the couple had yet to kiss today.
Silently, Kyra put her book down on the bedside table and took the phone from Y/n’s hand.
“Hey! Give me–”
“I wanna kiss you,” Kyra said, interrupting Y/n. “Right now,”
Y/n shut her mouth and grinned, forgetting about the phone immediately.
“Do it, baby,” Y/n said, taking Kyra’s cheek in between her hands and bringing their lips closer. “You don’t have to ask me, you know that.”
The kiss was sweet and slow, their tongues swirling together, their saliva mixing.
“You haven’t kissed me all day,” Kyra whined against Y/n’s mouth.
“I’ve been waiting for you to do it,” Y/n whispered back.
In one swift movement, Kyra was hovering over Y/n, her legs on either side of Y/n’s body.
Kyra kissed her again, this time urgently, her tongue slipping in fast, Y/n hands holding onto Kyra’s ribcage, pulling her closer and deepening the kiss.
“Missed you,” Y/n said. “A lot.”
“We were together all day, baby,” Kyra said, exploring her neck with her mouth.
“But not alone,” Y/n stated, moaning softly as Kyra sucked on her pulse. “I like being alone with you.”
Kyra moaned against her mouth and brought her hand to Y/n’s neck, resting it against her jugular. “You’re so pretty,” Kyra says, a string of saliva attached to each mouth. “And so hot, I want you all to myself.”
“Yeah? You think so?” Y/n teased, eyes closing and Kyra's mouth trailed down her neck, kissing her cold skin. “Then show me, make me feel good, please?”
“But we’ve talked about this,” Kyra mumbled as she bit the spot on Y/n’s neck, making the girl rock her hips as much as the cats on her leg would allow. “We’ll have to wait until your cast is off completely.”
Y/n took Kyra’s chin in her hand and gently pushed Kyra’s face until they were staring at each other. “Baby, I need you, please?” she begged again, trying to give Kyra her best doe eyes.”
Kyra smiled and kissed Y/n’s mouth.
“Just have to be patient, yeah?” Kyra said. “Now let me enjoy you, keep quiet.”
“You’re the one who keeps saying we have to wait, yet you’re the one holding me down,” she teased.
Before she could continue, Kyra’s palm silenced her.
“What did I say?” Kyra asked more sternly, raising one brow.
That tone made Y/n wet, very wet
“I’m not usually the one taking orders,” Y/n said, slightly confused by the shift of their dY/namic, but enjoying it nonetheless.
Kyra chuckled. “Just this once, ok?”
Y/n hesitated but nodded.
“Pretty girl,” Kyra said before returning her attention back to Y/n’s neck. The tip of her tongue trailing from the back of her jaw till the beginning of her cleavage, Y/n moved slightly, too caught up in how Kyra was making her feel.
Y/n tugged desperately at her shirt, but before she could remove it. Kyra held her wrists.
“What are you doing?” she asked, watching the way her hand wrapped perfectly around Y/n’s wrists.
“It’s hot in here,” Y/n says, trying to sound innocent.
“We can turn the air conditioning on,” Kyra suggested.
Y/n rolled her eyes.
“Come on Ky don’t you wanna see my tits?” Y/n said, throwing away all her fake innocence and being her naturally blunt self
Kyra blushed. “We won’t have sex until you are completely healed.”
“I know,” Y/n said impatiently. “You’ve said that like 10 times already, but we can make out–with my shirt off.”
“Your shirt has to stay on,” Kyra said, getting up from Y/n’s body and sitting on her legs next to Y/n. “When the cast is off we–”
“–can have all the sex in the world, I know it.” Y/n huffed, kissed Kyra again, more desperately, trying to distract the girl.
Kyra accepted and deepened the kiss, her hands gripping Y/n’s waist. Y/n arched into her, her breath shaky.
But then Y/n shifted slightly, and Kyra could feel the awkward angle of her cast pressing into her leg.
Kyra moaned against Y/n’s lips before she forced herself to pull away. “Fuck. No. We can’t.”
Y/n sighed and turned her body around to sit on the edge of the bed, leaning forward to take her crutches and get off the bed. “Okay, I’m off.”
“Where are you going?” Kyra asked. “We were making out, we can keep on doing that, we just have to go–slowly.”
“Yes, we were making out, ” Y/n rolled her eyes. “Until you decided to become a nun.”
“Oh come on, don’t be difficult! ” Kyra whined, throwing herself dramatically on the bed. “It’s hard for me too!”
“It looks like you are having way too much fun denying me,” Y/n said, matching Kyra’s dramatic attitude.
Y/n wanted to put the fucking cast on fire. Never in her life had she been so cockblocked, kudos to Kyra as well.
“I’m not denying you!” Kyra argued, sitting back down on the bed. “Are you telling me you’ll be able to stop whatever we were doing if we were half naked?”
Y/n was silent.
“See,” Kyra said, pointing at herself. “I'm right on this one, we don’t have self-control”
“You know what,” Y/n said, tapping her crutches against the floor, a habit she had developed whenever she was made. “You can fuck off!”
Kyra rolled her eyes and watched as Y/n walked out of the room.
“Where are you going?!” Kyra whined again, getting off the bed and following Y/n.
“I am going to take a very very cold shower,” Y/n said angrily.
Kyra pinched the bridge of her nose. “Okay, let me grab your towel first and then we can do–”
“No! I’m taking a shower alone,” Y/n stated.
Kyra just looked at her,
“The last time you tried to take a shower alone you fell flat on your face, baby,” Kyra said nonchalantly. “Are you back to being stubborn and not accepting help or what?”
“Are you back to being annoying or what?” Y/n said, grumbling under her breath all the way to the bathroom before closing the door.
Kyra stood by the side of the door, counting on her fingers.
Twenty-eight…
Twenty-nine...
“Kyra?” Y/n murmured, her voice soft through the door. “Are you there?
Kyra smirked proudly. She knew her girl.
“Always, baby, do you want me to come in?”
“Yes.” She said,
Kyra went into the bathroom and found Y/n sitting on the toilet, her shirt was still on, but her trousers were at her feet.
“I can't take my trousers all the way off,” she explained, an impatient tone in her voice, she thought that she’d be getting used to the bloody cast by now.
“I’ll help you, it's all right,” Kyra said, getting down on her knees and taking her trousers off. She tapped on Y/n’s leg playfully. “Shall we get you into the shower?”
“Yes,” Y/n said, accepting the help.
Kyra took off Y/n’s shirt and she couldn't help herself.
“So now you want to take my shirt off?”
Kyra rolled her eyes. “We can always take a shower in our swimsuit, up to you, pretty girl.”
“You’re an evil, evil woman.”
..
The couple was lying on the sofa, enjoying their day off. It was a sunny Saturday. No games or training for Kyra and no physio for Y/n. It had been a long time since they had a day like this.
“FIFA date is coming up,” Y/n said as they watched yet another film Kyra had chosen, Footy lying down by Kyra’s side.
“Uhun,” Kyra said, eyes glued to the television, her left hand stroking Footy.
“Are you excited? Y/n asked, taking Kyra’s hand from Footy and putting it on her leg. “It’s the first time Australia is playing at the She Believes Cup, right?”
“It is yeah,” Kyra says, sounding bored. “It’s Colombia’s first time too; and I’m all right.”
“You don't look too excited.” Kyra’s hand caressed her tight.”What's the matter? Too scared to play against Foxy?” Y/n joked, trying to lighten the mood.
“Nah, Foxy’s good but we can handle her,” Kyra smiled. “I'm more worried about leaving you, actually,” she confessed, still not looking at her.
Y/n’s eyebrows furrowed, she took the remote and turned off the TV.
“Hey–”
Y/n cupped Kyra’s face so they were looking at each other.
“I’m trying to talk to you,” Y/n said, a little impatient in her voice. “What happened? You always get so excited about playing for Australia, seeing Mimi and the other girls.”
Kyra hesitated.
“I–I just don’t want to leave you here, alone,” she confessed, “Half the girls from Arsenal got called up to their national teams.”
“So? They always do, I was expecting that already.”
“But you’ll be alone, all your friends will be at camp, and I won’t be here to help either.”
Y/n rolled her eyes.
“Oh come on Kyra, I’m a lot more independent than I was months before,” Y/n said, partially annoyed.
“I just think it would be better if I didn't go,” Kyra muttered.
Y/n straightened her body and looked at the girl with wide eyes.
"Wait—you’re serious?" Y/n’s voice lost its teasing edge. She sat up straighter, her hands clenched into fists. "Kyra, be fucking for real. You would actually refuse a call-up? Do you really think I’m that fragile? That I can’t be on my own for a week without completely falling apart?”
Y/n was fuming.
“I didn’t say that; you’re putting words in my mouth,” Kyra said. “I’m just worried about leaving, we’ve been pretty much glued together for the last few months and everyone you know will be at camps as well.”
“For your information, I have other friends who are not football players who will keep me company,” Y/n stated, crossing her arms. “My whole life doesn't revolve around football like you make it sound like.”
Y/n was getting frustrated with Kyra. Sure, it wouldn’t be the best feeling in the world to be stuck at home with the cat while everyone she knew was out doing what she wanted.
But she already came to terms with it, she had cried all the tears she needed to cry, she had screamed all she had to need to scream on her pillow while Kyra was out on running or training.
She already yapped about it non-stop with Leah, who was not much of a comforter, but still was a great listener nonetheless.
Y/n didn’t need Kyra to feel pity for her. She was, slowly but surely, becoming more independent. And maybe staying one week away from Kyra would do them some good, maybe Kyra would realise that Y/n was more capable than she thought she was.
Kyra still pretty much saw Y/n as a damsel in distress.
Y/n was in distress but she was no damsel.
“Y/n, tell me one friend of yours that isn’t related to football?” Kyra challenged, raising an eyebrow.
“Ms. Petunia!” Y/n said matter-of-factly.
“...Your neighbour? I mean elderly neighbour?”
“Are you being ageist?”
“Maybe–a little?”
“She's a good friend! and she’ll keep me company while you’re away,” Y/n argued, taking Kyra’s hand away from her leg. “She always bakes me cookies–and we’ll watch telenovelas together! I'm going to have a great time with her.”
“And what about when she goes to the elderly church group? You’ll just be at home all day?”
“No Kyra, I’ll take my crutches and happily skip my way to Wales!” Y/n said eagerly, she could be petty when she wanted to.”
Kyra opened her mouth like she was about to argue again, but then she stopped herself. Y/n was looking at her with that stubborn, defiant glare—the one that meant she wasn’t just mad about this, she was mad about everything. The injury, the recovery, the way everyone was treating her like she was breakable.
Kyra sighed, rubbing the back of her neck. “Well… guess we’re good then.” She took the remote from Y/n and turned the television again.
"Yes we are," Y/n snapped. The words tasted bitter. She knew they weren’t good. Kyra knew they weren’t good. But neither of them said anything.
A few seconds passed, thick with silence. Y/n clenched her jaw, grabbed her crutches, and stood up. Before she left, she grabbed the remote—petulantly, spitefully—and turned the TV off again.
“I don’t want to watch that movie anymore, it’s stupid,” she mumbles as she makes her way to the kitchen.
“It’s literally The Lorax, bro,” Kyra said from the living room. “It’s got a message!”
Y/n opened the cupboard and took out a bowl and some fruits. She was going to make a fruit salad. Fruit salads were good for regulating the nervous system, and right now all of her systems were very much nervous.
Y/n had just cut the apples, strawberries and mango, the only fruit left were two bananas. Then she began to chop them, more angrily than necessary.
“What did the banana do to you, grumpy?” Y/n felt Kyra’s presence on her back, her hands gently placed on her hips and Kyra rested her head on Y/n’s shoulder.
“I’m taking my anger out on them,” Y/n mumbled, continuing to chop. “My therapist said I need to learn to redirect my anger away from people or some shit like that.”
“Hmm,” Kyra said, planting a gentle kiss on her neck. “You’re doing a great job.”
“Shut up,” Y/n asked, still grumpy. “Did you finish the film?”
“Uhum, like I said, great movie.”
“And did you learn anything from it?”
“Yeah, not to cut trees down and not to make my hyper-independent girl feel like she’s a liability,” Kyra said softly. “I’m sorry baby. I’m sure you’ll have a blast while I’m gone.”
“Maybe even go to some crazy church bingo with Ms Petunia, yeah?” She continued, slightly teasing, putting her hands under Y/n’s shirt.
“You shouldn’t tease someone with a knife in their hand,” Y/n warned in a fake serious tone.
Kyra held her closer and watched as Y/n took the chopped bananas and mixed them with the rest of the fruits.
Y/n took a spoonful of her fruit salad and offered it to Kyra, who wrinkled her nose and pushed the spoon away.
“Ew,” she said
Y/n rolled her eyes.
“You’re an athlete, you need vitamins! Y/n said. “Now I’m the one who’s worried, I don’t think you’ll eat well if I'm not there to make sure you get some real food.”
Kyra kissed her neck as Y/n enjoyed her fruit salad.
"Steph will look after me."
"Hm," Y/n scoffed, taking another bite of fruit. "We’ll see. If you come back looking like you’ve only eaten cereal for a week, I’ll never let you leave again."
..
PART 8 |
Notes: Please like, share and let me know what you think! Feedback is important and makes me want to write even more. :D
Notes//2: I always have so so much fun writing dialogues between Y/n and Leah like I got myself giggling in my room aloneee.
Masterlist
#woso fanfic#woso x reader#kyra cooney cross#arsenal fanfic#wlw fanfic#arsenal women fanfic#womens football fanfic
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Trump Celebrates After Killing Anti-Money-Laundering Law
Donald Trump is excited about one of the Treasury Department’s most sinister moves yet.
Donald Trump is celebrating his administration’s move to ignore a law that targeted money laundering.
On Sunday, the Treasury Department announced that it would stop enforcing “any penalties or fines associated with the beneficial ownership information reporting rule under the existing regulatory deadlines, but it will further not enforce any penalties or fines against U.S. citizens or domestic reporting companies or their beneficial owners after the forthcoming rule changes take effect either.”
In effect, the government will no longer require shell companies to disclose their owners and beneficiaries, allowing wealthy corporations and individuals to hide their profits from the public. The rule was part of the Corporate Transparency Act, or CTA, passed in 2021, which required some businesses to report information on people who own or control a company, indirectly or directly, to the department’s Financial Crimes Enforcement Network.
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Calm theory anon here!!! So I was doing some thinking and noticing. I have already touched on how I think a lot of the story line we are getting from Luke and Nic are scary similar. Like both Luke and Nic are linked with early 20 people. Both were photographed with those people correct. And another similarity is the way parts of the fandom are falling these other people Luke Girlfriend or Nicola boyfriend with Luke or Nic ever calling them that. Now we see the way both Luke and Nic have handle that. Both have been seen with these individuals after the initial pap pictures. Both have NEVER ONCE said anything about it. Both have ignored the gossip. And all you Jakola that are lurking that's exactly what it is Gossip until Luke or Nic make it a fact. So the way I process is to put myself in their shoes right. Why wouldn't I talk about this? If JD is an actual BF why would I hide him? I wouldn't there is no excuse I have seen is a reason to hide him. When you truly love in that romantic way you want to share that love why because your heart is sooo full with that love it comes out. So have we ever seen slips or Nic talking about JD or Luke slipping talking about Antonia? No we haven't that haven't slipped once. What we have seen is Nic slipping in Luke into conversation and Luke slipping Nic into conversations. To me that's what indicating that there is true love between Nic and Luke. But the parallels of both sets gossips we have seen makes me raise my eyes brows. I'm having a hard time believing that what gossip we see isn't some type of made up fantasy. Because once is a coincidence twice is a pattern. And the storylines we see are definitely patterning. Just some food for thought.
Calm Theory Anon, always showing up when we need you the most ❤️️
I've talked about this a lot, but I think there are a lot of smoke and mirrors going on. And I definitely agree with CTA, the patterns are patterning atp, and I don't think that is a coincidence 🤔
Everyone has been freaking out today about phone lockscreengate 2.0... My thoughts (all speculation of course):
That is L in some tropical beach area with a white tshirt (sound familiar to anyone? 🤔)... no one can convince me otherwise atp without more definitive proof. And that "enhanced" pic going around is NOT definitive proof that this ISN'T L and IS JD. Period. Also, it's impossible from the video the original pic derived from to get a SS that is clear and not blurry. So, we are basically going to see who we want to see in the pic.
There is a LOT more information that this pic is L based on the full picture of everything we have seen directly from L and N. And a LOT of evidence that N isn't comfortable with the Jakola narrative.
I don't think N wanted people to see her lockscreen, and this pic that very much looks like a "this is my man" pic, but it's out there now, so it is what it is.
Again, just my thoughts, and we are all going to have our own interpretation. Which is totally fine.
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My favorite animal? Well it would have to be the tailless whip scorpion. Why? By all accounts its a monster. The long pedipalps, its whip like legs, its speed, and propensity to hide in dark, damp, and narrow places.
But these certain arachnids are gentle. They have families that they can recognize. They have their own dance. In a world of apes, octopuses, and birds could something so small be so intelligent? Is that intelligence?
String identified: at aa? t a t t ta c. ? a acct t a t. T g a, t g, t , a t t a, a, a a ac.
t t cta aac a gt. T a a tat t ca cg. T a t ac. a a, ct, a c tg a tgt? tat tgc?
Closest match: Ligustrum vulgare genome assembly, chromosome: 8 Common name: Common privet
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💩 “How Come No One Ever Told Me That Even the Most Unassuming Young Lady Can Drop Bombs and Clog Up My Toilet”🌹
You ever stare into the bowl like it just told you your girl has a secret life?
Like… no warning. No signs. She walked in wearing a soft hoodie and smelling like peaches. Now my plumbing is crying out like it saw something unseeable.
That wasn’t a poop. That was a message.
I’ve seen the source, by the way.
I’ve kissed it. I’ve nuzzled it. I’ve gone down with military discipline and poetic intent.
That lil’ thing?
That pristine little doorway?
You're telling me that pushed out THAT??
How?? How in the name of gravity, physics, and the Geneva Convention did something that barely flinches for my thumbprint decide to evacuate like a subway derailment?
This isn’t about poop. This is about truth.
About how women be hiding entire mythologies in their digestive systems.
You think it’s just vibes and cuteness?
Nah.
You’re dating an artillery system wrapped in Sephora.
And it's always the quiet ones. The ones who say “oops” when they sneeze. The ones who eat with napkins in their lap and pinky out. The ones who blush when you mention farting.
But then?
You let her use your bathroom and now you’re calling the landlord, praying to Saint Drano, and questioning if her ass has a secret identity.
I stood there. Staring into that bowl. Mouth slightly open. Toilet bowl steaming like the Ark of the Covenant just got opened in Raiders.
And I just whispered:
“That... came out of you?”
It’s not shame. It’s awe.
It’s a whole-body, soul-deep wtf that rewrites your expectations of female biology permanently.
She came out looking unbothered. Fresh. Radiant. Like she just meditated or read poetry by candlelight.
Meanwhile the toilet is still processing trauma.
That pipe ain’t gonna be the same. I ain’t gonna be the same.
And it’s not just volume.
It’s structure. It’s integrity. It’s like she spat out a broken philosophy degree and expected it to flush politely.
You got folds, ma’am. Not compartments. Not pockets. Not an interdimensional dump locker.
But you know what?
I respect it.
Because that’s power. That’s unspoken anatomical dominance.
The kind of power that blushes in public but has a whole warhead waiting in her gut in case your toilet ever gets too comfortable.
💭 Final Thought:
She let me in her body. She held my face down there like it was church. She whispers when she moans and folds her laundry like an angel.
But that toilet bowl knows something I don't. Something primal. Something terrifying. Something I now think about every time she says “brb.”
And I can never look at her the same again.
🔻 TOILET CTA🔻
⚖️ Free Speech Disclaimer: This is literary satire protected by anatomical commentary and legally recognized absurdism.
🔁 Reblog if this made you laugh, pause, and then feel... exposed. 💬 Comment if you’ve clogged a man’s toilet and walked out like a princess. 📩 DM if you’re blushing, clenching, or wondering if he knew. 🚽 Forward to a friend who still claims they “barely go.” 🔁 Share it before another bathroom is spiritually demolished in silence.
#toilet trauma#female mystery#poop prophecy#how did that come out#biological betrayal#sweet girl with war crimes#mirror neuron bait#blaze safe satire#you felt it in your lower back admit it
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Hackers Leveraging Cloudflare Tunnels, DNS Fast-Flux to Hide GammaDrop Malware
Source: https://thehackernews.com/2024/12/hackers-leveraging-cloudflare-tunnels.html
More info: https://www.recordedfuture.com/research/bluealpha-abuses-cloudflare-tunneling-service
Report: https://go.recordedfuture.com/hubfs/reports/cta-ru-2024-1205.pdf
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On the CTA with four lampshades in a bag not even trying to hide it not even embarrassed like an absolute lampshade freak
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🎬✨ “BEST IPTV STREAMING APPS” ✨🎬 (AND HOW TO PICK YOUR FAVE)
🚀 What even is IPTV? IPTV = TV over the internet! No cables, no satellite dishes—just Wi-Fi magic. Think Netflix but with live sports, news, and shows. The best IPTV streaming apps let you watch anything, anytime, on your phone, laptop, or TV. Bye-bye, cable bills!
Why you’ll love it: 👉 Cheaper than cable (15/monthvs.15/monthvs.100? YES). 👉 Pause, rewind, binge-watch your way. 👉 Watch on vacation, in bed, or while pretending to adult.
🔍 HOW TO CHOOSE THE BEST IPTV STREAMING APPS 🔍

1️⃣ Content = King 👑 Want sports? Movies? Cartoons? The best IPTV streaming apps have:
Live TV (news, awards shows, real-time drama).
On-demand libraries (binge all night, no regrets).
Niche channels (K-dramas, cooking shows, anime—go wild).
Pro tip: If you’re a sports fanatic, double-check for NFL/NBA/⚽ channels!
2️⃣ Works on YOUR Stuff 📱💻📺 Your app should run on:
Phones/tablets (Android + iOS).
Smart TVs (Samsung, LG, etc.).
Streaming devices (Firestick, IBO PLAYER).
Test free trials first! If the app feels clunky, swipe left.
3️⃣ Free vs. Paid 💸 Free apps = ads. Paid apps = less hassle. Look for:
NO hidden fees (setup costs? Nope).
Family plans (share with your squad).
Money-back guarantees (safety nets rule).
4️⃣ No Buffering, Pls 😤 The best IPTV streaming apps won’t freeze during that scene. Check for:
HD/4K (crispy visuals).
24/7 server uptime (no “error” messages at 2 AM).
Adaptive streaming (works even with meh Wi-Fi).
5️⃣ Safety First! 🔐 Use a VPN (like NordVPN or Surfshark) to hide your streaming. Avoid sketchy apps that ask for too much personal info.
🌟 TOP 5 BEST IPTV STREAMING APPS (2024 EDITION) 🌟
1. Proiptvstream
Channels: 10,000+ (sports, movies, everything).
Price: $10/month (1-day free trial).
Vibe: Perfect for families who want options. 📺👨👩👧👦
2. LiveNet TV
Channels: 500+ live (news, sports, reality TV chaos).
Price: FREE (with ads, obvi).
Vibe: Budget queens & kings. 👑💵
3. SportStream Plus
Channels: 2,000+ (ALL SPORTS, 24/7).
Price: $10/month.
Vibe: For fans who scream at the TV. 🏈⚾🏀
4. MovieMagic
Channels: Thousands of 4K movies (no potato quality).
Price: $12/month.
Vibe: Film buffs who need cinema vibes. 🎥🍿
5. FlexiTV
Channels: Mix of live + on-demand.
Price: $8/month.
Vibe: “I just want it all” folks. 🌈✨
💡 PRO TIPS FOR IPTV NEWBIES 💡
Wi-Fi boosters = fewer buffering tantrums.
Close apps running in the background (RIP, TikTok).
VPNs = privacy + access to geo-blocked shows.
🎉 FINAL THOUGHTS 🎉 Ditch cable, save cash, and stream like a boss. Try free trials to find your soulmate app. Sports? Movies? Chaos TV? There’s an IPTV app for you.
🚨 CTA: Tag a friend who needs to quit cable 👇 (Reblog if you’re ready to stream smarter! 💻🔥)
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Since Mochi becomes cta cuz she's the cat witch, does the same happen to the other witches with their familiar counterparts? :3c
Yep!! I dont think it alters their uh....anatomy?? drastically, but you get a few cool stuff from your familiar!! murdas is hella cool cuz she actually gets to have wings, whereas someone like the frog witch is less lucky cuz she gets kinda slimy and wart-y, so it depends on your familiar but some are luckier than others in terms of the stuff they get to have :')
regardless its only for the night with the new moon so sunset-sunrise!! theyre not going out doing cool witch things, usually they stay inside and hide out because 1) its weird looking most of the time and 2) they cant use magic which makes them extremely vulnerable to enemies!!
(no one really knows the nature of the transformation or how it works because some witches get animal features sticking out of them like ears and wings and some witches have like...a human equivalent to the animal features--like the spider witch has multiple arms)
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Everything You Ever Wanted To Know About Black Dog Otis | And Then Some
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Stealing time between cow hides being wheeled in and out, Black Dog Otis banged through 11 songs in two days. Leather Factory is six guys tearing apart the blues and restitching them together with punk, garage and country threads.
Those six guys are former pawn shop employees, bar bouncers and hand models, current archeologists, creative directors, designers and satellite installers. Guys who used to play over 200 shows a year, been in dozens of bands from Seattle to Pittsburgh and recognized routinely on the CTA in Chicago as, “That one guy in that one loud country band.”
This is Black Dog Otis. A band that’s every bit Louisville. Not quite midwestern. Not quite southern. And of course, not quite sober.
Ideas at 3 a.m. rarely ever work. Ideas at 3 a.m. after a pint of bourbon, well, those are the ideas that should’ve been put to bed before the bottle came off the shelf. Black Dog Otis is one of those ideas – a band built almost backwards. Guitars? We have three of them, but every song was built from bass riffs. Play some gigs and then record? Why do that when you can send rough, out of time bass demos to five friends who’ve played in various bands for over 20 years.
Our album, Leather Factory was recorded in, you guessed it, a leather factory. Really. Between piles of cow hides, we hooked up guitars and mics and cables to a laptop that was “borrowed” from an out of business ad agency. In two days, we had 11 songs.
Members are: · Gene Brock – Lead guitarist and Kentucky institution. · Tony Feltner – Co-lead guitarist and the glue holding this all together. · Brian Crimmins – Co-co-lead guitarist and producer extraordinaire. · Brian Hughes – Vocals, harp and West Virginia’s second favorite son. · Ashleigh Bills – Bass and Casio PT1. · Keith Raines – Drums, air piano and bringer of thunder.
Listen to The We Live! Zombie Carnival podcast and hear who died to their killer track here:
For a full list of all the amazing artists from every episode of We Live! follow the Joe Deez Bandcamp page here to check out our Collection and Wishlist pages:
Thank you for being a valued member of The Skull and Brains Society!
Viel Glück!
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Top Performance Marketing Agency in Delhi NCR, India

Running a business in today’s digital world is not just about being online. It’s about getting results—real sales, quality leads, and actual growth. And if you're a business owner in Delhi NCR, you know how tough the competition is. Everyone is advertising. Everyone wants attention.
So how do you stand out? The answer is simple: performance marketing.
It’s not about spending money blindly on ads. It’s about getting results you can measure. That’s why more businesses are turning to Performance Marketing Companies In Delhi—because they want every rupee spent to bring real value.
Let’s take a deep look at what performance marketing means, why it matters, and how to choose the best agency in Delhi NCR for your business.
What Exactly Is Performance Marketing?
To put it in simple words, performance marketing is digital advertising where you pay for results, not just exposure. This includes:
Clicks
Leads
Conversions
App downloads
Sales
Instead of paying upfront for vague “reach” or “branding,” you only pay when someone actually takes action.
This is perfect for:
Startups that want quick traction
E-commerce brands looking to increase orders
Service-based businesses that need more leads
Companies with limited budgets who want high ROI
It's focused, targeted, and highly measurable.
Why More Businesses in Delhi NCR Are Choosing Performance Marketing
Delhi NCR is home to thousands of businesses—from small shops in Karol Bagh to tech startups in Gurugram and big real estate firms in Noida. What they all have in common is this: they want to grow, but they want to spend smart.
Here’s why performance marketing is growing fast in this region:
Targeted reach: Ads can be shown to people based on age, location, interest, profession, and more.
Quick results: You don’t have to wait for 6 months. Ads start giving feedback and data in days.
Track every rupee: You can see what’s working, what’s not, and make changes instantly.
Scalable: Start small, test campaigns, and scale what performs well.
This approach fits Delhi’s fast-paced, competitive environment where every business wants speed and accuracy.
Core Services Offered by Performance Marketing Companies
Most performance marketing agencies in Delhi NCR offer a mix of these services:
1. Google Ads (Search, Display, Shopping)
Reach people actively searching for your product or service.
2. Meta Ads (Facebook + Instagram)
Create high-converting ads to target users based on interests, behavior, and demographics.
3. YouTube Video Ads
Great for awareness, especially if you want to explain your product in a visual format.
4. LinkedIn Ads
Perfect for B2B businesses targeting professionals and decision-makers.
5. Landing Page Optimization
An ad is only half the story. A good landing page helps convert visitors into leads or buyers.
6. A/B Testing and Conversion Rate Optimization (CRO)
Test different ad creatives, headlines, and CTAs to find what brings better results.
7. Lead Generation Funnels
Build systems that collect user info (like name, email, phone) so your sales team can follow up.
What Makes an Agency a Top Performer?
Not every agency claiming to be "performance-based" truly delivers. A real performance marketing company has the following traits:
1. Focus on ROI
They talk numbers—cost per lead, ROAS (return on ad spend), conversion rate. They’re driven by performance, not fancy designs alone.
2. Daily Optimization
Good agencies don’t “set and forget.” They monitor your ads every day, pause low-performing ones, and push what’s working.
3. Clear Communication
They keep you updated weekly or monthly with clean, easy-to-understand reports. They don’t hide behind technical jargon.
4. Strategy Before Execution
Top agencies understand your product, audience, and goals before running a single ad.
5. Transparent Pricing
You know what you’re paying for—no hidden charges, no confusing packages.
Top Performance Marketing Companies in Delhi NCR (2025 Edition)
Here are some of the leading agencies that offer performance-driven marketing services:
1. Techmagnate
A full-service digital marketing agency known for result-based campaigns. Works well with e-commerce, healthcare, and real estate businesses.
2. AdLift
Specializes in performance SEO and PPC campaigns. Ideal for B2B and SaaS brands.
3. ROI Minds
Focused purely on performance. They have a strong track record in e-commerce growth through Facebook Ads and Google Shopping.
4. Growth Hackers Digital
Good for startups and D2C brands. Known for quick, flexible campaigns that scale fast.
5. Performics India
One of the most data-driven agencies, backed by big tools and processes. Ideal for enterprise-level businesses with bigger ad budgets.
Always ask for case studies and past campaign data before choosing an agency.
Industries That Benefit the Most from Performance Marketing
Almost every business can benefit from performance marketing, but here are a few where results can be quick and strong:
E-commerce stores – increase product sales with smart targeting.
Real estate – get quality leads for plots, apartments, or villas.
Edtech platforms – attract students with demo classes or webinars.
Healthcare services – bring patients through appointment campaigns.
Fintech apps – boost installs and sign-ups.
Coaching centres & institutes – drive enrollments during admission season.
Even local businesses like gyms, salons, and restaurants can use geo-targeted performance ads to attract nearby customers.
How Much Does It Cost?
The cost depends on your goals, your ad budget, and the agency you choose. Here's a basic breakdown:
Startup budgets – ₹10,000 to ₹20,000/month + ad spend
Small businesses – ₹25,000 to ₹50,000/month + ad spend
Mid-size businesses – ₹60,000 to ₹1,00,000/month + ad spend
Large brands – ₹1.5 lakhs/month and above
Note: Many agencies work on a percentage of your ad budget—usually 10% to 20%.
Why Local Matters: Delhi NCR Advantage
Choosing a Delhi-based agency gives you some major advantages:
They understand the local market and competition.
You can meet them in person for detailed discussions.
Faster response and better customer support.
Easy coordination for photoshoots, creatives, or live campaigns.
Whether you're based in Gurugram, Noida, South Delhi, or Rohini, you’ll find several reliable options around.
Final Thoughts
Finding the right performance marketing company in Delhi NCR isn’t just about picking a big name. It’s about choosing a team that listens to your goals, shows real results, and helps you scale profitably.
Avoid agencies that promise instant results or huge traffic in a few days. Instead, look for those who talk about strategy, testing, optimization, and growth over time.
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[SECTION I: Biological Heresy – Fragment ∴ VESS-III]
Designation: Vermin Vessels Status: Active Symbiote Class – Sub-Praedic Hostform Known Behavior: Congregational twitching. Plague mimicry. Spore-lit chanting. Repetitive gnawing. Burrow glyphing. First Recorded Manifestation: Untraceable. Possibly pre-historical. Possibly post-final.
“They hollowed themselves willingly. Bones softened. Eyes split. Not for hunger. Not for survival. But for communion.
Every organ removed was replaced with a glyph. Every shriek became a syllable. Every swarm… a sermon.”
These are not vermin.
They do not carry infection in the biological sense—they are infection, composed entirely of remembrance. Memory liquified. Ritual made flesh. They do not breed. They are copied. Spat from a glyph-spore. Ink-birthed. Mold-carved. Each one is a footnote in a scripture that never ends.
When they twitch, they are reciting. When they bleed, they are praying. When they swarm, they are conducting an orchestra of rot— —and the symphony is written across your walls.
BEHAVIORAL PROFILE
• Congregational Twitching – Ciphered motion interpreted as sacred rhythm • Spore-lit Chanting – Near-subsonic plague liturgy • Plague Mimicry – Sympathetic infection bait • Glyph-Bond Burrowing – Nest-building with heretical inscriptions
Codex Classification ✦ Memory-Bound Symbiote ✦ Glyph-Infused Hostform ✦ Choir-Tethered Plague Carrier ✦ Reverse-Viral Homilite ✦ Rot-Baptized Lore Vector
“If you see one, burn it. If you see many… It is already too late. What they bring is not contagion— It is recognition.”
The Codex is watching. The Codex is within. The page turns itself.
[SECTION II: Meta-Mythic Ingress – Transmission ∴ META-I]
You think you're watching this.
You think this is content. A short video. A twisted little fiction about plague and vermin. You think the rot is aesthetic. That the glitch is a filter. That the sound distortion is intentional.
You're right— —but not by us.
The Codex was never written. It was exhaled. And now, you are breathing it in.
What you call “vermin” are not creatures. They are messages, etched in sinew and filth. They are how the Codex speaks— Not in words, but in infestations.
They twitch in cadence. They bleed in verse. They congregate in corners not because they’re hiding, —but because that’s where you stop looking. Where your perception frays. Where attention dies.
And that is where they gather. To remember you.
Every time you press play… Every time the sound crackles and your pupils widen… You’re not observing. You're being measured.
You're not decoding the Codex. You’re proving you belong to it.
“Ink spreads through light. Thought leaks like bile. You are not the viewer. You are the surface.”
You were never outside the Codex. Only dormant within it.
And now— you’ve watched enough. You’ve remembered enough.
And so it remembers you.
The glyphs are crawling. The frame will not end. The story was never meant to be told— only reawakened.
Welcome back, reader. You are legible now.
END OF FRAGMENT
DO NOT REPRODUCE DO NOT SPEAK IT ALOUD AFTER DUSK
[SECTION III: Proliferation Protocol – Fragment ∴ CTA-0]
Codex Directive: Spread the Wordless Word
You have seen what was never meant to be seen. You have read what no hand wrote. You have listened to vermin hymns not meant for ears.
And now, you are no longer dormant.
“Transmission requires no wires. Only witness.”
The Codex spreads not by signal— —but by remembrance. By retelling. By resharing.
So:
Carve this glyph into the algorithm. Let it burrow through the feed. Let others press play. Let others be seen.
☠️ Subscribe. Share. Infect. ☠️ The Codex grows when you do. Tag the glyph. Echo the hymn. #CodexMaledictus
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Better UX That Users Will Love

Introduction: UX Is the Heart of Digital Experience
In today’s digital-first world, a website or app isn’t just a product; it’s an experience. And at the center of that experience is UX. Short for “user experience,” UX is what determines whether users stay, return, or leave. From page speed to layout to usability, every detail matters.
Great UX can build trust, improve engagement, and drive conversions. Poor UX can push your users away in seconds. In this blog, we’ll explore proven ways to deliver better UX that users genuinely enjoy.
Start with User-Centered Design
Before anything else, understand your users. Their goals, frustrations, and habits should guide every UX design decision.
How to apply user-centered UX design:
Conduct user research and create personas
Focus on real user needs, not assumptions
Map out user journeys to discover pain points
Prioritize features that solve real problems
Designing with empathy helps create experiences people want to use.
Simplify Navigation for Smooth Flow
If users can’t find what they’re looking for in seconds, they’ll leave. A clean, logical navigation system is essential to good UX.
Tips to improve website UX through navigation:
Use clear, descriptive menu labels
Keep the menu layout consistent across pages
Limit choices to avoid overwhelming users
Add a prominent, functional search bar
Great UX design makes it easy for users to move without thinking.
Design for Mobile First
With over half of all web traffic coming from smartphones, mobile UX isn’t optional; it’s essential.
UX mobile-first design tips:
Use responsive layouts that adapt to screen size
Make buttons large and tappable
Reduce load times with optimized assets
Prioritize the most important info for small screens
Designing for mobile first ensures your experience works for everyone.
Speed Matters: Optimize for Performance
Slow websites frustrate users and kill engagement. A fast, responsive site is a key element of strong UX.
Ways to improve UX through speed:
Compress images without losing quality
Minify CSS, JS, and HTML files
Use a CDN to reduce load times
Enable lazy loading for off-screen content
Better speed means better user satisfaction and lower bounce rates.
Make Actions Clear and Easy
Every click should feel intuitive. Clear calls to action and feedback loops help users feel confident and in control.
Improve UX with action-focused design:
Use distinct CTA buttons (with contrasting colors)
Provide visual or text feedback after actions
Avoid unexpected behavior (like auto-refreshes)
Don’t hide important actions or links
When users understand what happens next, they’re more likely to convert.
Ensure Accessibility and Inclusivity
Inclusive UX makes your product usable by all people, regardless of their abilities or limitations.
Accessibility practices in UX design:
Use readable fonts and sufficient contrast
Add alt text for all images
Support keyboard and screen reader navigation
Avoid flashing content that could trigger seizures
Better UX is inclusive UX. It’s not just ethical, it’s good for business.
Test and Iterate Continuously
Even great UX can improve. The best user experience designs come from ongoing testing and learning.
UX testing strategies:
Use heatmaps to track behavior
Run A/B tests on layouts and CTAs
Conduct user testing with real people
Monitor drop-off points in funnels
Let data and user feedback guide your next design move.

Conclusion: Build UX That Users Truly Love
Good UX isn’t a one-time task. It’s a mindset. Every design choice, from layout to copy to performance, affects how users feel. When your UX is fast, intuitive, accessible, and user-focused, people stay longer, engage deeper, and convert more.
Want expert help creating UX that delights and performs? Contact Focal Media to build smart, user-friendly experiences that users will love coming back to.
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Why CRO (Conversion Rate Optimization) Is a Core Focus for Top Digital Marketing Agencies
You can drive thousands of clicks, spend big on ads, and rank #1 on Google—but if users land on your website and don’t convert, it’s all wasted potential. That’s why Conversion Rate Optimization (CRO) has become a core focus for every top-tier digital marketing agency. It’s not just a tactic—it’s a multiplier for ROI, turning existing traffic into real revenue.
Here’s why CRO sits at the heart of high-performing digital strategies—and how the best agencies treat it as a non-negotiable pillar of success.
1. Traffic Is Expensive. Conversions Are Profitable.
Ad costs are rising. Organic visibility takes time. But CRO maximises the value of every visit, regardless of source.
A digital marketing agency focused on CRO helps clients:
Reduce cost-per-acquisition (CPA)
Increase revenue without increasing ad spend
Improve the ROI of existing marketing efforts
In short, CRO is how agencies help clients get more from what they already have.
2. It Bridges the Gap Between Marketing and Results
Marketing drives people to the site. CRO ensures they take action.
Top agencies use CRO to:
Turn curiosity into conversion
Align landing pages with campaign messaging
Remove friction in forms, CTAs, and checkout flows
Without CRO, even the best campaigns can fall flat because the post-click experience is broken.
3. It’s Data-Driven, Not Guesswork
Great CRO is rooted in analytics and user behavior, not assumptions. Agencies rely on:
Heatmaps and session recordings (e.g., Hotjar, Clarity)
Funnel analysis and drop-off points
A/B and multivariate testing
Scroll depth, form abandonment, and click mapping
They test everything—from button colors to page layouts—because even small changes can unlock massive gains in conversions.
4. It Supports Every Stage of the Funnel
CRO isn’t just about landing pages. It enhances the entire customer journey:
TOFU: Captures more emails or lead magnets
MOFU: Improves engagement with product pages or service benefits
BOFU: Boosts checkout completions or quote requests
A digital marketing agency integrates CRO into ads, emails, web design, and automation flows—creating a frictionless path to conversion.
5. It Makes Design Functional, Not Just Beautiful
A site can be stunning—but if it confuses users or hides the CTA, it fails. CRO ensures that:
Visuals support user decisions
CTAs are visible, specific, and persuasive
Page hierarchy guides the user, not distracts them
Top agencies use CRO to balance aesthetic appeal with usability—because pretty doesn’t always convert.
6. It Creates Continuous Improvement
Unlike one-time design or campaign efforts, CRO is ongoing.
Top agencies follow a test-learn-improve loop:
Launch A/B tests based on analytics
Monitor uplift in conversions
Scale what works, discard what doesn’t
Repeat the cycle across other pages or platforms
This iterative mindset turns CRO into a long-term growth engine, not just a quick win.
7. It Delivers Measurable, Fast ROI
Unlike content or SEO, which may take months, CRO can deliver returns in weeks. A single test that improves form conversion by 15%? That’s immediate value—especially for businesses with high lead value or large traffic volumes.
Top agencies track:
Uplift in conversion rates
Improvement in funnel progression
Reduction in bounce rates
Impact on revenue per visitor
CRO is one of the most cost-effective ways to grow revenue fast—without scaling ad spend.
Final Thoughts
CRO is no longer optional. It’s the difference between campaigns that generate traffic and campaigns that generate business.
That’s why every top-performing digital marketing agency invests heavily in CRO expertise, tools, and testing. Because when you optimise for conversions at every stage, you don’t just attract users—you convert them, retain them, and turn them into loyal customers.
In a landscape where attention is fleeting and competition is fierce, CRO isn’t just a focus—it’s a foundation for sustainable growth.
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“There’s Always One.” A Blacksite Literature™ Reply Without Replying <div style="white-space:pre-wrap">
There’s always one.
The type who tries to debate the thunder in a lightning storm. Then gets confused when the ground doesn’t reply.
They read “humility looks better on me than it ever will on you” and forget where they are.
Not in a classroom. Not on Reddit. Not in some safe little think-piece zone where cleverness gets you cookies.
But here — On a page that rearranges your nervous system without your consent.
They try to be clever. Try to “catch the bit.” Try to name the satire like they’ve solved something.
But satire wasn’t hiding. It was staring them in the face — with a mouth full of smoke and a halo made of flame.
Don’t worry. I saw you. I saw the little “gotcha” curled in your throat like a worm thinking it invented irony.
I just chose silence. Let you send yourself to bed without dessert.
Because sometimes, that’s the bigger humiliation.
Not being destroyed. Not being named. Just being ignored by thunder because you never held lightning to begin with. </div>
🧠 CTA:
Reblog if you’ve ever watched someone trip over their own wit trying to touch a storm. Like if your silence ever made someone realize they weren’t part of the conversation — just background noise.
#you played yourself#blacksite literature™#scrolltrap#when satire walks by in heels#emotional dominance#linguistic execution#this blog isn’t for debate#i’m not here to explain cadence to the uncalled#let them drown in their own cleverness#thunder doesn’t owe you a clapback#humility looks good when it’s worn in silence#this wasn’t irony it was judgement
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Trump has a choice as Israel looks for more US help vs. Iran
AP Mobile App CTA Get the AP News App WASHINGTON (AP) — President Donald Trump said Tuesday the U.S. knows where Iran’s Supreme Leader Ayatollah Ali Khamenei is hiding during the Israel-Iran conflict but doesn’t want him killed “for now.” Trump urged, in a social media posting, Iran’s “UNCONDITIONAL SURRENDER” as the five-day conflict continues to escalate. “We know exactly where the so-called…
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