#how to use google ads editor

[spymyads]

Why Should You Use Google Ads Editor for Your Campaigns?

In the fast-paced realm of digital marketing, where precision and agility are paramount, Google Ads Editor emerges as a strategic powerhouse for campaign management. When milliseconds can define market dominance, relying solely on browser-based interfaces is no longer sufficient. A tool that empowers advertisers to operate offline, make bulk changes swiftly, and streamline their workflows is not merely a convenience—it’s a necessity.

Its functionality supports marketers in managing complex account structures, ensuring error-free campaign deployment while working in high-pressure environments. With its robust features and intuitive design, advertisers gain a competitive edge through seamless optimization and operational efficiency.

Unlocking the Core Features and Strategic Value

Ads Editor of Google allows users to download their entire account and make bulk changes offline. This includes editing ad groups, updating bids, adjusting targeting, and even crafting new campaigns without affecting live data until you're ready. Some standout features include:

Bulk Editing: Modify thousands of ads or keywords simultaneously.

Advanced Filtering: Easily locate elements using powerful search tools.

Error Detection and Custom Rules: Identify issues before changes go live.

Cross-Account Copying: Seamlessly replicate campaigns across multiple accounts.

Offline Access: Work from anywhere, regardless of internet connectivity.

Spec-wise, it performs best on a 64-bit system (Windows 10+ or macOS 11+), with 8 GB RAM or more and SSD storage. For agencies and enterprises, this results in quicker campaign deployment, enhanced accuracy in implementation, and reduced operational delays—ensuring a smoother and more reliable advertising workflow.

The software becomes even more impactful when integrated into broader task management strategies, improving schedule adherence, workflow automation, and operational clarity.

Top 3 Tools That Complement Your Ad Campaign Management

While offline editing and bulk campaign control offer a major advantage, using additional tools can significantly expand your advertising strategy. The following three platforms are among the most effective for enhancing insight, creativity, and optimization.

#1 PowerAdSpy – Competitive Ad Intelligence Tool

PowerAdSpy provides comprehensive ad intelligence by allowing users to monitor and analyze advertisements across major platforms like Facebook, Instagram, YouTube, and Google. With advanced filtering options by niche, engagement, and ad format, it lets marketers dissect top-performing ads from competitors. This insight helps in designing more effective creatives, refining audience targeting, and aligning strategies with industry trends. By informing ad content and structure, PowerAdSpy lays a strategic foundation for high-performing campaigns.

#2 SpyFu – Deep SEO and PPC Competitive Insights

SpyFu focuses on keyword research and competitive analysis in both organic and paid search spaces. It allows users to see the keywords competitors are buying on Google Ads, how much they’re spending, and which ad variations they’re running. The platform also reveals long-term performance ad trends and backlink strategies. For marketers focused on improving PPC outcomes and dominating search results, SpyFu offers actionable insights that can inform both strategic planning and tactical adjustments.

#3 BigSpy – Cross-Platform Ad Inspiration at Scale

BigSpy is a powerful ad database that tracks millions of ads across platforms such as Facebook, TikTok, Google, Twitter, and Pinterest. Its real-time ad library helps marketers uncover trending content and identify high-converting creatives. With filtering by country, industry, and platform, it enables strategic creative development and testing. BigSpy’s sheer volume of searchable ads makes it a go-to tool for brands seeking inspiration and validation.

Together, these tools contribute essential functions—intelligence gathering, creative testing, and simplified campaign oversight—that elevate your digital advertising efforts. Each enhances a specific phase of the campaign lifecycle, creating a well-rounded, strategic ad management approach.

You can also watch : How to Search Google Ads using PowerAdSpy: A Step-by-Step Tutorial Series

Final Thoughts

In a landscape where timing, precision, and strategic clarity are non-negotiable, Google Ads Editor delivers a suite of features that modern advertisers cannot afford to ignore. It offers a refined approach to campaign management, freeing marketers from browser limitations and injecting efficiency into every stage of the advertising lifecycle.

For professionals looking to operate at the pinnacle of campaign performance, Ads Editor of Google isn’t just a tool—it’s an essential extension of strategic execution. Its value becomes even more evident in high-stakes scenarios—product launches, seasonal promotions, or rapid-response campaigns—where every second counts and even minor errors can be costly. The ability to draft, review, and deploy changes in a controlled offline environment ensures consistency, accuracy, and speed. By integrating seamlessly into existing workflows, it not only enhances productivity but also empowers teams to execute with confidence, knowing they have full control over every facet of their advertising strategy.

[iamthepulta]

I KNEW when I started this process that alum would be a heavily overlooked commodity throughout history but this paper is going into the taxation by the Roman empire, particularly their fortresses along the trade route in order to secure it as an international commodity and GOD that is so cool. Aluminum is just like nitrates but for clothing, art, and processing rather than war!! Then we were able to synthesize the process and it's become forgotten and obsolete.

[sugaredrhubarb]

A QUICK GUIDE TO AO3 CUSTOMIZATION FROM SOMEONE WHO KNOWS NOTHING ABOUT CODING

ft adding pink to everything and my secret to writing long comments

note: I originally posted this to twt but if that place burns in a fiery pit I spent too long on this for it to disappear, so I'm putting it here too :)

so many people know way more about this than I do, but this is a step-by-step walkthrough of the changes *I've* made, and hopefully it works as an introduction people can build from for whatever they'd like to do

There are a lot of images in this post! (click to enlarge)

to start, AO3 skins

site skins change how the AO3 website appears when logged in (even on mobile), mine is pink and blue!

I'll have my skin turned off throughout the post so the guides appear as they will for you

to create, edit, and view skins, go to the "skins" tab from the left-hand menu. you can also view public site skins from there or from the button in the preferences.

public site skins are made by other users. i would really encourage previewing and exploring them to become familiar with the possibilities (maybe you just want to use one of them and now you're done!)

to create your own skin

on the skins page, click "create site skin"

if you don't know CSS (same), use the wizard! clicking on the "?" will give more information about each option

I only use the colours section you'll see a link right there for hex codes I use pink as a header colour and bue for accent but lots of people change the background colour and that looks really cool!

submit

The next step (optional!!!) is to add CSS from a public skin to your own. I use "ByLine" by Branch. this separates the tag categories and adds spacing to make them easier to read.

here is a before and after using the fic "Landslide" by @roosterbruiser as an example

to see the CSS of a skin, click the title

copy all the text below the CSS heading

in the skin creator/editor press the custom CSS option and paste all the text into the CSS box

you can have both wizard and custom CSS settings, in mine you can see the header and accent colours as well as the CSS

level up: USERSCRIPTS

userscripts are small pieces of code that modify a website. for AO3, this may involve adding shortcuts and buttons or even advanced tagging functions (computer people, I'm so sorry if this is wrong, I'm trying). I use Greasy Fork and Tampermonkey.

This is how I write long and formatted comments!

Greasy Fork is an archive of userscripts and Tampermonkey is a browser extension and userscript manager. You don't need to use these two in particular. please use your common sense when downloading anything or adding permissions to your browser.

Greasy Fork guide on installing scripts

Install Tampermonkey on Chrome

there are TONS of user scripts for AO3. This is another good opportunity to explore all the possibilities. there are lots of more complicated options I haven't explored.

scripts for AO3

i use this floaty review box

and this comment formatting

EDIT: if you use chrome you might need to turn on developer mode in your chrome extension manager - you can google "tampermonkey developer mode" and it should explain that :)

to install (once you have Tampermonkey installed):

open the script you want in Greasy Fork and press install

Tampermonkey will open, press install again

clicking the Tampermonkey extension will let you toggle scripts on and off, and opening the dashboard will let you view, edit, and delete scripts

i find i can only have a few turned on at a time before they cancel each other out, but that depends on which ones you're using and someone more savvy might be able to fix that

how to use the floaty review box - write more comments!

there will now be a "floaty review box" button at the top of the work, it will open a floating text box you can move anywhere on the page. highlighting any text and pressing the insert button will paste the text with italics into the box

anything you type in the review box will appear in your comment at the bottom of the page!

if you have also installed the comment formatting script, you'll be able to highlight any text in your comment and use the new buttons above the comment box to format it

thats all ive got! Hopefully this is a good starting point to get familiar with some of the terms and basics for skins and scripts <3

if you want some inspo for how to comment on fics i made a whole fic rec list on twitter based on comments I've left, it's here. i have a masterlist of recs there mostly for darklina/reylo and similar ships.

the tag #reading with ru has cod recs and me talking about books

:)

[zineobiology]

Welcome to the Zine O’Biology Vol.2!

A multi-fandom Star Trek Zine.

Whats New? This time we are organizing the artist/writer partnerships like a bang! We want to avoid some confusion from last time and think this will be best way to do that.

Do you have strong opinions on Vulcan fra’als, Cardassian tails, or how the heck Trill symbionts reproduce? We want to hear from you!

The Zine O’Biology is a fictional comparative xenobiology academic journal set in the Star Trek universe. If you’ve always wanted to wax eloquent for up to 3000 words about your theories on alien biology, welcome to your new home!

We want all your theories about all your favorite aliens! This is a friendly but competitive academic journal where the content of every paper is a little bit suspicious (is this paper based on rumor or fact? What is the methodology?) and some competing authors leave snarky comments on one another’s work. So just like a real academic journal, except ours features the Great Green Anthurium.

We welcome xenobiology articles on all Star Trek aliens from all series!

The final format will be a PDF that you can scroll at your leisure or print at home in order to have a physical copy of the Zine. (This way there is no money involved.)

--SEEKING SUBMISSIONS FOR--

Alien biology articles

Alien biology artwork

In-Universe advertisements

Letters to the editor

ALIEN BIOLOGY ARTICLES

How do Andorian genders work? Are Cardassians actually lizards? Why do Klingons have so many redundant organs? What’s the biological purpose of Bajoran nose ridges? What’s the best cement mix for emergency surgery on a Horta?

You’ve been pondering alien biology for years. This is your chance to infodump all your favorite theories to an eager audience of your fellow nerds!

Articles will be separated into two categories: reproductive biology or general biology. Yes, we also want all your theories on what every species is packing downstairs…and how they use it.

Journal articles should be fun and engaging, but also written in your interpretation of a pseudo-academic style, since this is a highly respected Federation xenobiology journal. If you want to keep things more lighthearted and less academic, check out the section on Letters to the Editor.

ALIEN BIOLOGY ARTWORK

If you have independent illustrations about alien biology we would love to see them! If you would like to provide illustrations for one of our journal articles, we will open up bidding so that you can find the perfect article for your ideas!

JOURNAL ADVERTISEMENTS

Even in a post-need future, academic journals will need a little extra funding. Submit your ads for Ferengi Oomox Creme, Self Sealing Stem Bolts, Gently Used Federation Technology, and, of course, “reproductive aids.” The weirder the better! Have fun with it!

All art needs to be printable at high resolution

ART Sizes:

Full page: 4.5"w x 7.5"h

Column: 2.21"w x 7.5"h

Half Page: 4.5"w x 3.75"h

Square: 2.21"w x 2.18"h

Banner: 4.5"w x 1"h

LETTERS TO THE EDITOR

Do you have a great idea, but it’s not enough to fill out a 3000 word article? Submit it as a “reaction” to a previous journal article. Feel free to lay into a mythical researcher who does NOT understand why their biological theory is wrong and yours is right!

Max length 1500 words. Enjoy making these plenty frothy!

WANT TO GET INVOLVED, BUT YOU’RE NOT A WRITER OR ARTIST?

WE NEED:

Graphic designers to help with Zine layout

Social media promoters

Alien art and article wranglers (ie: get your fannish friends involved!)

--HOW TO GET INVOLVED--

Fill out the Art or Writing Google Form letting us know your interests or reach out to the Editor in Chief at zineobiology@gmail.com

DEADLINES:

July 15, 2025: Last date for writer applications

August 18, 2025: Last date for Artists applications

August 30th: Writer drafts due. Claims begin.

October 30, 2025: All art, advertising, and journal submissions are due

We hope to have the Zine O’Biology ready for your enjoyment by New Year’s Eve 2025/2026. We all have full time jobs and lives, so that date may change depending on the volume of submissions.

FAQ can be found here.

[narastories]

on the topic of writing software

I want to ramble at you about some writing software options. 98% of the time I'm perfectly content with LibreOffice Writer (and previously I used Word, back when Microsoft products were less shitty). But every now and then when I have a new project (like now - more on that later) I start looking for something shiny and new to try. And I fell down into another research rabbit hole lol

I usually don't talk a lot about this bc my needs are very simple, and not sure how useful my opinion is to others, but I enjoy the topic. It's an intersection of creative writing and tech nerdiness and I like both of those things. Also what writing software you prefer really depends on the type of writer that you are, and everyone has a slightly different writing process and I find that fascinating.

Now, as I said, I'm coming at it from a slightly tech-nerd angle. I don't care if the installation is clunky, I'm happy to see the words open-source, and the need to create an account will already mildly piss me off (:

Don't worry, I'm not as intense as the guy writing his novel in Vim. Though fucking respect. And I can't say I'm not tempted to try it even with the steep learning curve lmao (Seriously, if you don't know Vim is notorious among software developers.)

Anyway, things I've tried so far:

Manuskript: this was listed as an open-source Scrivener alternative (though I haven't tried Scrivener. so.). I gave it a go when I was writing heart worth the trouble and it was pretty nice. It helped me when I had to move scenes and chapters around. But overall I think it was made with plotters in mind bc it wants you to enter a lot of information upfront. I'm not a planner/architect type of writer so this type of software is a bit overwhelming for me. Still, the fact that it's open source and works on Linux gets kudos from me.

Wavemaker: I recently played around with this, and I actually surprisingly like the features it has. You can put multiple books in a project, which is very nice if you like to work on different things, like fanfic, novels, etc. The mindmap is a feature I liked, though it's a bit clunky bc it collapses the text fields when you exit, and once I added an image field by accident that I could never remove lol I do like a bit of a snowflake method, so that feature is cool, and the cards are pretty straightforward too. Usually, my problem with these apps is that I don't even want to touch half of the features so they are pointless to me, but the features of Wavemaker were kind of nice. It's a web app that you can download and use offline but it's still working from your browser if that makes sense. That was what I didn't really appreciate. Also, it doesn't give you a lot of options to back it up. You either save the wavemaker file, export it into a document (which is fine, but it adds an extra step to the backup process) or you sync with Google Drive *shudders*

Things I want to try out:

Calmly Writer: now this is just purely a text editor that focuses on being very zen, streamlined, distraction-free, etc. It's pretty and it has typewriter sounds. (Yeah, I'm not immune to a pretty UI and harmless fun features alright? I can contain multitudes :P) It has an online version, but you can also download it, and works on Windows, Mac, and Linux. On paper, the desktop app requires a license, but the way they put it is that you can evaluate it for free and the evaluation doesn't have an enforced time limit... So. As good as free. (Though if I really like it, I would totally consider buying a license for 20usd that I can use on 3 computers, that seems fair. I appreciate a license over a subscription model for sure.) Honestly, I think this is the one I'm going to try next bc it just integrates perfectly into my writing process. That being: a multitude of messy, hand-written notes and notebooks + a document editor + backups on hard drive and GitHub (yes, really) ^^"

Shaxpir: This is on the opposite end of the spectrum basically, but out of the "fancy" ones, I kind of like the look of this the most. I like the statistics part in particular. But honestly, I probably won't try it bc it doesn't have a Linux version which would be a pain in the ass for me, and is cloud-based. I kind of don't really trust them, which is my biggest issue with these companies. (Although the creator's heart seems to be in the right place when it comes to AI. Basically, some of their features are based on machine learning and language models. For example, it will recognize passive voice, if it's an adverb with "-ly" or the emotion of a word. Which I think is all cool and fine and shouldn't be lumped in with generative AI. But he also had a website that did this analysis for already published works, and when people pointed out that it was sketchy, he took that down and I can respect that. I'm not sure how much it influenced the actual features of the app, maybe I'll just take a peek out of curiosity. The whole thing does make me have trust issues though lmao) If anyone has experience with it though, I'm interested to hear about it.

Obsidian: not a dedicated writing software, but rather an elaborate note-taking app. I heard good things about it from smart people lol If I really wanted to access my writing on my phone, I would probably use this bc it works on every platform and has end-to-end encrypted sync with version control. I heard you can also integrate it with GitHub which is always music to my ears lol But the setup probably takes a bit of time and I'm not particularly motivated to do that right now.

So yeah, those are the options that appeal to me right now. If anyone used these and has opinions, I'm all ears :D

[laika290]

ever wonder why spotify/discord/teams desktop apps kind of suck?

i don't do a lot of long form posts but. I realized that so many people aren't aware that a lot of the enshittification of using computers in the past decade or so has a lot to do with embedded webapps becoming so frequently used instead of creating native programs. and boy do i have some thoughts about this.

for those who are not blessed/cursed with computers knowledge Basically most (graphical) programs used to be native programs (ever since we started widely using a graphical interface instead of just a text-based terminal). these are apps that feel like when you open up the settings on your computer, and one of the factors that make windows and mac programs look different (bc they use a different design language!) this was the standard for a long long time - your emails were served to you in a special email application like thunderbird or outlook, your documents were processed in something like microsoft word (again. On your own computer!). same goes for calendars, calculators, spreadsheets, and a whole bunch more - crucially, your computer didn't depend on the internet to do basic things, but being connected to the web was very much an appreciated luxury!

that leads us to the eventual rise of webapps that we are all so painfully familiar with today - gmail dot com/outlook, google docs, google/microsoft calendar, and so on. as html/css/js technology grew beyond just displaying text images and such, it became clear that it could be a lot more convenient to just run programs on some server somewhere, and serve the front end on a web interface for anyone to use. this is really very convenient!!!! it Also means a huge concentration of power (notice how suddenly google is one company providing you the SERVICE) - you're renting instead of owning. which means google is your landlord - the services you use every day are first and foremost means of hitting the year over year profit quota. its a pretty sweet deal to have a free email account in exchange for ads! email accounts used to be paid (simply because the provider had to store your emails somewhere. which takes up storage space which is physical hard drives), but now the standard as of hotmail/yahoo/gmail is to just provide a free service and shove ads in as much as you need to.

webapps can do a lot of things, but they didn't immediately replace software like skype or code editors or music players - software that requires more heavy system interaction or snappy audio/visual responses. in 2013, the electron framework came out - a way of packaging up a bundle of html/css/js into a neat little crossplatform application that could be downloaded and run like any other native application. there were significant upsides to this - web developers could suddenly use their webapp skills to build desktop applications that ran on any computer as long as it could support chrome*! the first applications to be built on electron were the late code editor atom (rest in peace), but soon a whole lot of companies took note! some notable contemporary applications that use electron, or a similar webapp-embedded-in-a-little-chrome as a base are:

microsoft teams

notion

vscode

discord

spotify

anyone! who has paid even a little bit of attention to their computer - especially when using older/budget computers - know just how much having chrome open can slow down your computer (firefox as well to a lesser extent. because its just built better <3)

whenever you have one of these programs open on your computer, it's running in a one-tab chrome browser. there is a whole extra chrome open just to run your discord. if you have discord, spotify, and notion open all at once, along with chrome itself, that's four chromes. needless to say, this uses a LOT of resources to deliver applications that are often much less polished and less integrated with the rest of the operating system. it also means that if you have no internet connection, sometimes the apps straight up do not work, since much of them rely heavily on being connected to their servers, where the heavy lifting is done.

taking this idea to the very furthest is the concept of chromebooks - dinky little laptops that were created to only run a web browser and webapps - simply a vessel to access the google dot com mothership. they have gotten better at running offline android/linux applications, but often the $200 chromebooks that are bought in bulk have almost no processing power of their own - why would you even need it? you have everything you could possibly need in the warm embrace of google!

all in all the average person in the modern age, using computers in the mainstream way, owns very little of their means of computing.

i started this post as a rant about the electron/webapp framework because i think that it sucks and it displaces proper programs. and now ive swiveled into getting pissed off at software services which is in honestly the core issue. and i think things can be better!!!!!!!!!!! but to think about better computing culture one has to imagine living outside of capitalism.

i'm not the one to try to explain permacomputing specifically because there's already wonderful literature ^ but if anything here interested you, read this!!!!!!!!!! there is a beautiful world where computers live for decades and do less but do it well. and you just own it. come frolic with me Okay ? :]

*when i say chrome i technically mean chromium. but functionally it's same thing

[genericpuff]

All the cool kids use ComicFury 😘

Hey y'all! If you love independent comic sites and have a few extra dollars in your pocket, please consider supporting ComicFury, the owner Kyo has been running it for nearly twenty years and it's one of the only comic hosting platforms left that's entirely independent and reminiscent of the 'old school' days that I know y'all feel nostalgic over.

(kyo's sense of humor is truly unmatched lmao)

Here are some of the other great features it offers:

Message board forums! It's a gift from the mid-2000's era gods!

Entirely free-to-use HTML and CSS editing! You can use the provided templates, or go wild and customize the site entirely to your liking! There's also a built-in site editor for people like me who want more control over their site design but don't have the patience to learn HTML/CSS ;0

In-depth site analytics that allow you to track and moderate comments, monitor your comic's performance per week, and let you see how many visitors you get. You can also set up Google Analytics on your site if you want that extra touch of data, without any bullshit from the platform. Shit, the site doesn't come with ads, but you can run ads on your site. The site owners don't ask questions, they don't take a cut. Pair your site with ComicAd and you'll be as cool as a crocodile alligator !

RSS feeds! They're like Youtube subscriptions for millennials and Gen X'ers!

NSFW comics are allowed, let the "female presenting nipples" run free! (just tag and content rate them properly!)

Tagging. Tagging. Remember that? The basic feature that every comic site has except for the alleged "#1 webcomic site"? The independent comic site that still looks the same as it did 10 years ago has that. Which you'd assume isn't that big a deal, but isn't it weird that Webtoons doesn't?

Blog posts. 'Nuff said.

AI-made comics are strictly prohibited. This also means you don't have to worry about the site owners sneaking in AI comics or installing AI scrapers (cough cough)

Did I mention that the hosting includes actual hosting? Meaning for only the cost of the domain you can change your URL to whatever site name you want. No extra cost for hosting because it's just a URL redirect. No stupid "pro plan" or "gold tier" subscription necessary, every feature of the site is free to use for all. If this were a sponsored Pornhub ad, this is the part where I'd say "no credit card, no bullshit".

Don't believe me? Alright, look at my creator backend (feat stats on my old ass 2014 comic, I ain't got anything to hide LOL)

TRANSCRIPTS! CHAPTER ORGANIZATION! MASS PAGE UPLOADING! MULTIPLE CREATOR SUPPORT! FULL HTML AND CSS SUPPORT! SIMPLIFIED EDITORS! ACTUAL STATISTICS THAT GIVE YOU WEEKLY BREAKDOWNS! THE POWER OF CHOICE!!

So yeah! You have zero reasons to not use and support ComicFury! It being "smaller" than Webtoons shouldn't stop you! Regain your independence, support smaller platforms, and maybe you'll even find that 'tight-knit community' that we all miss from the days of old! They're out there, you just gotta be willing to use them! ( ´ ∀ `)ノ～ ♡

[corseque]

@selemchant @noxconsortium

Here's a breakdown of what I did

I went through the ">conversations" section, looking for which files actually made up the dialogue trees. It's a little different than Inquisition, but I eventually found that they seem to be within the "FC_ConvFlowLayer" files.

Frosty actually has the strings linked correctly within these files, but it's very cumbersome to look at in Frosty. I wanted to make it easier to read. When you export these FC_ConvFlowLayer files, they are .xml files that link to numbers instead of strings.

When you export the raw script of DAV from Frosty Editor, every line is paired with the same matching little numbers (minus the first "0x" for some reason).

The raw script is a .csv file that looks like this:

So I added an "0x" to every line of the .csv file (so they would match) and then made a python program that found all the strings within the <StringId></StringId> tags in all the xml files, and then looked up the matching number in the Raw Script .csv file and then saved the second column (the text) from the .csv file into the .xml files.

So now instead of numbers, I have strings:

Now, these .xml files have a lot of information in them that someone smarter than me could figure out how to make a comprehensive dialogue tree out of, because I think all of the information you would need is provided by the xml files. But that's hard and for now I just wanted a .txt file of who spoke what line.

It wasn't hard from there to write another little program to extract just the speaker and the lines into a plain .txt file

And then to merge all the text files together and use notepad++ and the power of regular expressions to clean them even more:

IF YOU WOULD LIKE TO PLAY AROUND WITH THE .XML FILES THAT HAVE THE NUMBERS REPLACED WITH STRINGS but that still have all the conversation information intact, like how each of the lines are linked to each other, I uploaded them here on google drive (there are 1500 files, but they're pretty small):

LINK TO THE XML FILES FOR YOU TO DO WHAT YOU WANT WITH

[iglowindark]

@sideguitars and @makicarn you may regret engaging me about my 2025 Pasta Shape Rubric of Awesome (TM). 😜

i was getting quite annoyed with the New Year's Resolution questions from friends and fam - like, i consistently fail to overhaul my life during the other 11 months of the year, why would January be a magical success month? but i was also bumming everyone out during Resolution Reveals so i decided to pick something that would be fun for me and mildly upsetting for my elders!

the initial format was to "try every pasta shape in 2025". but. there are more than 400 pasta shapes. do you know how often i would have to eat pasta to accomplish this? i mean, i had to use a calculator because i forgot a year had 365 days, but it's MORE THAN ONCE PER DAY. i love pasta, but i also love other food, and i need to leave room in my life for every other cuisine.

so then i settled on "52 pasta shapes in 2025" - but glowy! (you might say) how will you decide which 52 pasta shapes to eat??? out of more than 400???

the answer is, of course: arbitrarily! but with a spreadsheet twist, because my first love in life is hot sauce, and my second love in life is a spreadsheet - no, i lied, i forgot about ms underfoot 😸, ok, she's #1, then hot sauce, then spreadsheets, then probably my family i guess.

ok, so please understand, i literally spent 7 hours and 40ish minutes over the past week assembling, editing, auditing, and admiring this spreadsheet. i started with trusty wikipedia, which helpfully broke down pasta shapes into groups like "long/medium" and "short cut" and "soup". it also had a group for "filled", but maki, sorry to say, this group i eliminated wholesale. there was just so much variation in what they might be filled WITH, and i needed some sort of control element. i didn't think it would be fair to compare cheese ravioli with 3-cheese tortellini? the cheeses are not equal! 🧀🧀🧀

so THEN: i did my own sub-grouping. (actually, first i split long and medium into their own groups, because, duh, they're different) long-flat and long-rolled, for example. i also started combining shapes that were really similar. like linguini and tagliatelle are kinda just the same noodle with slightly different widths/shapes/ingredients? (please, nonnas of the world, do not come for me in the comments, this was SO HARD). this part involved a lot of googling. my ad content for the next 4 months is gonna be all pasta related. through many gruelling rounds of re-googling to remind myself what shape was what, and some painful, tearful cuts (lasagne noodles are for lasagne, not for unserious noodle frippery) i finally finally finally culled my list down to 52 pasta shapes. 🍝 (editor's note: the single emoji does not represent this publication's favored pasta shape)

then the FUN part: how was i going to score these 52 pasta shapes? every google result went to pains to insist that different shapes were meant for specific sauces, and i'm sure that's true, but what's the fun in scoring something based on what it's meant to do? (also i didn't want to commit to having to make 52 different sauces/soups) so i came up with this scientifically rigorous scoring rubric:

BUTTERED/RED SAUCED (depending on my mood and whether or not i have red sauce available)

a pasta may earn up to one (1) point for being really good at holding butter/red sauce

a pasta cannot lose points in this category

PRIMAVERA (my version of primavera just means that i diced up whatever veggies i had handy and tossed them w/ the pasta)

a pasta may earn up to one (1) point if i can make one perfect bite that includes veggies/sauce/pasta

a pasta cannot lose points in this category

ALTERNATE USES

a pasta may earn one (1) point (max 5 points) for every non-food alternate use that i can dream up. for example, orecchiette could be used as hats for frogs! or to decorate the ramparts of a sand castle! 2 points for orecchiette!

a pasta may not lose points in this category

MISC/GENERAL (here's where i let my freak flag fly)

a pasta may earn one (1) point if i think the name is fun to say

a pasta may earn one (1) point if i think the shape is "cute"

a pasta may earn one (1) point if it works in a soup

a pasta may earn one (1) point if it might stick (cooked) on the ceiling

a pasta may earn one (1) point if it could probably be used to build a bridge for matchbox cars

a pasta may lose one (1) point if it sticks together unreasonably

a pasta may lose one (1) point if water gets stuck in it and surprises me with pasta water bites

a pasta may lose one (1) point if i can't eat it with a spoon

a pasta may lose one (1) point if it won't fit in a pot without being broken up

a pasta may lose one (1) point if it breaks when dropped from 5 feet (dried and uncooked)

all pasta shapes must be eaten twice (once with butter or red sauce, and once in a primavera), and once i've submitted my scores to myself, i cannot be influenced or bribed to change them. at the end of the year, a Champion Pasta Shape will be announced and celebrated.

so... was that a lot of senseless work for an absolutely pointless goal just so i can eat lots of pasta? heck yeah it was!!

[linkablewritingadvice]

How much should it cost to be a writer?

It depends what route you’re taking. If you are planning to go for traditional publishing, which looks like you finishing a manuscript and then querying agents who will then take your book to publishers, you should be paying for basically nothing. One exception would be if you decide to hire an editor to get a pass over your manuscript and/or query package before sending it off, but this is not required.

If you are in the process of trying to get your manuscript traditionally published, you may be approached by a “publisher” offering to publish your manuscript for a fee. THIS IS A SCAM! An author should never be paying for “publishing services.” Anyone asking you to pay for your own printing, marketing, etc. costs is taking advantage of you. These are called vanity publishers and they will not turn you a profit, help you attract readers, or provide you the prestige of being published. 

Always check on Writer Beware - search for the name of the person or company. You can also just google that name along with the word “scam” or “reviews.” In general, don’t let yourself be blinded by dreams, or let yourself be convinced that something is a good idea because you really want it to be true. Never, ever, ever pay a publisher.

If you are going the self-publishing route, you will be paying for certain things, but none of those should be payment to be published. You are the publisher. Uploading your manuscript to Amazon or other marketplaces is free. However, you will be paying for things that a publisher typically pays for. This could include:

-Cover art - you could do this yourself, though this isn't recommended. A good cover is key to a book's success, so budget to purchase a pre-made book cover, or hire a professional cover artist.

To find pre-made book covers, you can just Google "premade book covers," or check one of these sites: BookCoverZone RockingBookCovers Beetiful

And here's a list of places to buy both custom and pre-made cover designs that's a good start. You can also check Reedsy and Etsy for people listing cover design services. If there is a self-pubbed author whose covers you love, try asking them what artist they use.

-Formatting - you could do this yourself using a formatting program like Atticus, or you could hire someone who does professional e-book formatting.

Here's an article on the turbo-DIY route. Here's a list of formatting programs you can use. To hire someone, you can simply search for book formatting services or look at places where people list such services for hire, like Reedsy, Fiverr, or certain Reddit boards.

-Ad campaigns - you may want to pay for ad campaigns on platforms like Meta or Amazon. More niche, author-specific platforms like BookBub, Book Funnel, or Book Sirens also come with certain costs. 

-Author services - you may wish to hire an expert in things like marketing, blurb copy, social media metrics, newsletter management, etc. You can find information on that here.

Be aware that scam publishers might try to pitch themselves as "author services" - you should be paying someone to help you with specific aspects of your self publishing work, NOT paying to be published.

-Software and platforms - whether it's a subscription to Duotrope, a paid Scribophile account, access to pro Canva features, etc. you may decide to pay for tools that you will use to do your work well.

-Expert advice - some people offer courses, books, or other resources on how to do specific things like write a compelling blurb or run an effective ad campaign. You may notice that a lot of the links I shared here will include upsells from people doing exactly this!

Be very cautious about this, as most of these people claim that they make tons of money on their self published books, but really, they make their money selling this stuff to people like you. Always check out a person’s free resources first, and wait to invest in this sort of thing until you have a specific question you need answered or are trying to do a very particular thing that you need granular guidance on. 

One thing you should NOT pay for is a review, feature, or interview. Self-published authors will be approached by a lot of scammers who claim that, for a nominal fee, they will share information about your book to their huge audiences. These are completely useless and a waste of money. Never spend money on this.

Always keep track of what you are spending on all of this. You may be able to deduct it from taxes you pay on your income from writing, and you will want to really understand what your profit margins look like.

[garkgatiss]

{{esquivalience}}, The Auteur, and Doctor Who the TV Show

alright so this novella.

First, its provenance: I was googling the Twist at the End song last week because it's catchy as hell. I ended up on the Tardis wiki and realized that there was a song by the exact same name that appeared in a licensed DWU novella that was published April 9th. As in, last month. Which is weird. It's hard to say how weird, but given the timing, it either has to be a) pure coincidence (lol), b) someone who worked on the show abusing their advance knowledge of plot details for personal gain, or c) intentional coordination between showrunner and novella-writer, a la Joe Lidster writing John Watson’s blog for BBC Sherlock.

The likelihood of (a) is decreasing by the week. I feel like I have to entertain the idea of (b) happening, but it's hard to square why a DWU-writing supernerd who is also involved somehow with the production of the show would risk a lifetime of blackballing from DW for a bit of cheap promotion for their extended-universe tie-in novella. I am so sorry to be saying this, but I think (c) might actually have legs.

The novella's title is {{esquivalience}}, which is a fake word invented in real life by editors of the New Oxford American Dictionary. The invented word means "deliberate shirking of one's official duties", and it was added to the dictionary to protect the copyright of the electronic version. In S9, Face the Raven showed us a “trap street", i.e. a fake street drawn on a map by a mapmaker to identify any copyright infringement of said map -- a dictionary entry for a word made up by the dictionary editors operates similarly as a copy-trap. The definition is apt for a copy-trap as well, because anyone illicitly copying a dictionary is themselves shirking a job they ought to be doing themselves... it's clever, it's very fun, we're off to a great start.

{{a crash course in esquivalience below the cut}}

THE STORY:

The unnamed protagonist applies for a custodial job at this library that serves basically as a databank for the history of everything in the universe. If a book about something is thrown away, that something ceases to have ever existed. Exhibit A: Protagonist works in the Dead & Dying Language Department. They throw away The Book of Belgian Dutch, and a) a couple coworkers with Belgian Dutch heritage either disappear or get completely different names/family trees, and also b) everyone quickly forgets that Belgian Dutch was ever a thing to begin with.

The librarians cover for this accidental deletion of reality by copying/fudging a new book on "Belgian Gerench", their name for what they replace Belgian Dutch with. They try to catch most of the people who were deleted, bring them back, and fit them into that new language/culture/ethnicity bucket they just made up.

(The narration explains that because both Belgian and Dutch still exist separately as concepts, there aren't too many knock-on effects in terms of loanwords in other languages that needed to be modified/recovered. It also explains that time-traveling back to make an exact copy of The Book of Belgian Dutch wouldn't work because of the universe's copyright laws or something.)

Protag then comes after the head of their department, the Head Dictionary Contributor, or Head DC. They find him in a hidden room called the Internal Reference Room. Instead of languages, the books here hold the life stories of every employee, which auto-update as the person lives their life, but can also be edited or destroyed to alter that person's reality. Protag sits down with the Head DC's lifebook and starts adding and erasing things.

It turns out that Head DC knows how wrong editing these books can go from personal experience. Years ago, wanting to leave his mark on the universe, the Head DC chose to add his own copy-trap into The Book of Dutch -- the fake word "esquivalience". This action seemingly created the concept of cutting corners at your job, leading to the insufficient vetting of Protag for this job and therefore their subsequent hiring, which results in Head DC's eventual death.

Head DC pleads with Protag for his life, but Protag is undeterred. They finally tear out the final page in Head DC's book, which kills him. Protag then writes themselves in as Head DC. Settling into their new role, they turn their attention to The Book of English (8th to 25th Century). They first look up the dictionary entry for “esquivalience”, which says it came to English from Dutch, and then flips to the entries for “ravel" and “unravel”, described as contranyms from Dutch roots, both “meaning variably to tangle or to fray”.

This is the central story of the novella. There is also a Prelude and Postlude that describe the lives of two young men, first in a reality in which they never meet, and then in a reality in which they do meet and fall in love (their meeting is enabled by one of them skivving off work in time to make it to see the movie where they first meet -- esquivalience!)

Just before the Postlude, there is also printed the lyrics to a song (see below), and an excerpt from The Book of English, this volume covering the 4th to 5th billionth centuries of history. This excerpt again gives the definition of “unravel”, but refers the reader to an appendix for the full list of definition, and notes they are “largely in usage as reference to Unravel, The” and “N.B. to be used with extreme care and caution”.

NOVELLA-SHOW CONNECTIONS:

Mavity [Wild Blue Yonder]: Mavity happened all the way back in Wild Blue Yonder, so it's not necessarily surprising to see it in a novella published in April 9, 2024, but there's a whole scene establishing that the M has seemingly replaced the G in all Romance languages, while Domhantarraingt in Irish-Gaelic is unaffected.

Rope [The Church on Ruby Road]: We're all learning the vocabulary of rope now! The Unravel is what the novella calls the meta-historical revisions caused by making edits to the books. There are also rope/weaving metaphors everywhere. Again, the rope themes of the TV show predate the April 9 novella just far enough that in theory it would have been possible for the novella to have taken inspiration from the 2023 Christmas Special. Except. The wiki page for The Unravel credits ownership of the concept to Jamie H. Cowan, the author of the novella. Not just that, but The Unravel was used – with credit to Jamie – in a DWU short story collection published December 26, 2023 – the day after The Church on Ruby Road aired.

Dot and Bubble [Dot and Bubble] : At this point, “Dot and Bubble” is a contextless episode title to me, first announced on March 31. In the novella, we get this:

The Twist At The End [The Devil’s Chord] : Just before the novella's Postlude, there are the lyrics to a song called “The Twist At The End”. Just listed there, no context, like an azlyrics.com entry. They are not the same lyrics as the song in The Devil's Chord, but then, meta-historical revision would kind of be the point, wouldn't it? There's just this sentence to connect it to anything happening in the narration: "Somewhere, in the far distance, as ______ continued to erase, an old 1960s Earth tune began to play."

EDITED TO ADD: @corallapis has pointed out to me that not only did the existence of the song "Twist at the End" by John Smith and the Common Men leak, but the novella's author tweeted about it in December 2023.

The Chumerian languages of the planet B’llauit, for instance, needed much consideration. Particularly Krulvan. There was still a great deal of work to be done in compiling the post-technoweb aspects of Krulvan. Like how most emotional words and phrases contracted more and more, until finally, they were little more than abbreviations. The old dot-and-bubble effect.

A parent’s love was no longer expressed post-technoweb as “Kal-at lur amoi”, but instead as merely “KLA”. Which needed to be carefully distinguished in the relevant encyclopedia from another abbreviated Krulvan phrase “Kal’ati Lepr’en Acrumpsal” – which was something rather equivalent to the expletives of other languages like “D’Arvit”, or “Bleno”.

It's only a brief mention in the book, so it's possible in theory that it was added after the episode titles were released, or even after the novella’s publication (Amazon allows post-publication changes up to 10% of the text, and it’s not possible to track those changes). I’ve included the second paragraph because it’s interesting that the example they’ve given is the word for a parent’s love, which we can see as a running theme in this season of DW (though Moffat has said before that the only thing he writes about is a parent’s love, so who knows).

Not the strongest evidence of two-way coordination, but we may learn more when the episode airs.

Dutch [Space Babies, Boom]: Yeah, as in, the Dutch language. The words “spoor” & “smelt” both get a "oo, good word!" callout, spoor in Space Babies and smelt in Boom. These words both have Dutch roots. Splice, the daughter's name in Boom, is not only from a Dutch root, but also means the joining two pieces of rope. I read this novella just before Boom dropped on Disney+, so I can personally confirm that this is not a post-hoc addition to the novella. It hardly could have been anyway, this element is much more integral to the novella’s narrative than any of the other pieces.

The Auteur

This is where this all becomes relevant to the “Doctor Who is a TV Show” theory.

While the Protag is shredding the Head DC’s book, the Head DC is in the room, and what follows is an extremely meta narrative-aware pre-death monologue from the Head DC. He's pleading with Protag to stop changing things in his book, but he also refers to an "It" whose power surpasses them both.

He held eye contact with them as they looked up, “You didn’t pick up Belgian Dutch by chance. It’s how it plays. In weaving coincidences.”

“Just stop reading. Stop changing things. Stop, and we can be spared. Be free! If you keep going, then it will get what it wants. It is a happening [sic]. Out there, and in here in the basement. Everywhere. It will win if you keep going.”

“One day, you’ll make the same mistakes. Goddamn, you will. Because it’s all already written. It has already written it all. The paths, the choices. Rewrites, erasures, and even the contradictions. If you don't just... stop... it will... Unravel us all."

The "It" in question is presumably the author. Like an author writing a story, "It" plays by weaving coincidences, "It" gets what it wants when we keep reading, "It" has already written everything.

The Head DC mentions a special disposal chute, which had recently appeared as if by magic, which enabled Protag’s destruction of Belgian Dutch. Head DC’s references to this “It” suggest that his decision to create a word meaning cutting corners caused his eventual death, not by inventing the concept of cutting corners, but by creating a set-up that the Auteur, a godlike being that cares only for the rules of narrative, was compelled to write a satisfying follow-through for. The Auteur changed reality in order to weave a narratively-satisfying coincidence.

The Auteur is a character from the DW-spinoff series Faction Paradox. The creator of the Faction Paradox universe describes it as “on the surface an SF universe, but it works on the same principles as traditional folklore.”

I am but a humble Moffat scholar, so explaining the character of The Auteur is immediately getting into lore that I cannot even begin to decipher.

But it seems plausible that in the show we’re dealing with a godlike being, someone along the lines of Maestro or the Toymaker, but instead of caring only for the rules of play, cares only for the rules of narrative.

And this being, The Auteur, is altering reality and creating the narratively-satisfying coincidences in 14’s and 15’s timelines, possibly starting all the way back with the coincidence of 14 regenerating as David Tennant and immediately bumping into Donna Noble.

And it seems plausible that this season was created in cooperation with these DWU authors to whom concepts like The Auteur and The Unravel are licenced, and the novella is a tie-in text full of references to the current season to lead savvy superfans on a merry chase that foreshadows the season’s big bad.

Because I... don't really have another explanation for the existence of this novella at this point.

[jojo-oliver]

How to tumblr for artists… my own version

A collection of things that have been working for me, but may not work for everyone

~~~ your posts ~~~

!!!reblog your own stuff!!! you need to reblog your own stuff, there is nothing morally wrong with reblogging your own stuff regularly. in fact, it is morally right to allow the chance for more people to see your artwork.

~~~ queue it!! ~~~ my queue is 500 posts strong. maybe don't try to make your queue hundreds of posts strong in the same day omg but like… once every month or two i'll go through my whole blog and just scroll and "add to drafts" to every one of my own posts i have. then i'll use the "mass post editor" to add content warning tags. and add to queue, and shuffle. and then I write down what the date was for when I last added my posts to be reblogged on queue. this is helped by turning on timestamps for posts in tumblr "dashboard preferences" settings.

queueing is necessary and life saving for me. It takes out so much work with decision fatigue and the anxiety around posting. It also guarantees that even if I suddenly need time off or away from my phone, I don't just disappear and lose all traction. It also breaks the instant-gratification cycle that you expect when you finish an artwork. It's hard to keep creating when you post something and, when you're expecting to get that gratification, you get none... If you queue your new artwork to come out at a later time, you've separated that expectation - with time. It hurts less and contributes to a more consistent gratification thing instead of peaks and troughs.

~~~ tag ya stuff ~~~ when you're making a new post, the first 20 tags are what gets put into the searchable tags. do not feel shame for using lots of tags. shame is the mind-killer. tags are hard. hard to know what to tag a post with. hard to remember the tags. so I found some ways to help myself. maybe they'll help you too. dedicate some time towards just figuring out what tags you want to use. i have a list in my phone notes that i add tags to and reference whenever i'm making a new post. i have the phone right beside the laptop while i'm tagging so that i can just look at it and scroll. tags are the only way for people to find your artwork, other than people manually coming to your blog because they saw you somewhere. there is no algorithm. posting without tags, until you have an established fanbase, is throwing something into the void.

When I'm doing tag research, I look at what people seem to use - when you put something in the search bar, tumblr recommends you some that have a higher following, typically. Looks like this on desktop:

if you like one tag, look at what other people who use that tag also tag their posts with. Observe and learn how this tag is used. search through a bunch of them and write them down.

here's what i got in my notes, for the specific kind of art I post and look for:

these tags are sort of specific to me and the kind of art I make. You'll want to research your own tags, but this is an example of how I keep them organized to make posting more effective. I generally only write down a tag when it's got more than 2k followers. You might be tempted to use the tags with millions of followers, but I've actually found those a lot less functional for small artists. If your stuff doesn't immediately get a bunch of notifications, you're drowned out and pushed to the bottom much faster. But the bigger tags are better than no tags, so I keep them if I can't think of anything else to tag something with.

~~~ post at the right times….? ~~~

fridays and saturdays is when I post fresh new things... usually. every website has it's own peak hours, and you can find those hours in many different online articles that try to sell you social media growth services. tumblr is unique in having later hours.

here's some random graph from google images:

please don't over think this. please don't let this consume the idea of when to post, preventing you from posting at all. it doesn't mean too much - if you post during very active hours, maybe your art would just be pushed down the feed faster. if you post at the end of hours, maybe everyone's going to sleep… if you post at inactive hours, maybe there's less 'competition'… if you post at the beginning of active hours, maybe that's just more time for your post to circulate for the day, if you have enough people reblogging it once it drops....

this also is in EST. So fuck the other time zones, I guess. I'm over here in europe knowing that the "best" time to post would be like 2-3am or something. It's like this for most english-speaking majority sites - higher traffic in north american time zones.

it's also worth mentioning that this is scattered as heck, compared to other social media sites. and it's not like, the activity times of your followers. it's not the best time to post for your niche. this is just tumblr, broadly. all of tumblr.

~~~ Plan ahead for annual dates ~~~

Your artwork will get more circulation if it's posted on a celebratory day. You could just put them on your calendar and if you're wondering what to make, look on the calendar for what's coming soon. For example, asexual awareness day, trans day of visibility, location-specific holidays, etc. Here's my phone notes thing with my own recorded annuals:

I got these dates from googling and reading different articles, but I find that I still miss dates, and then I add them for next year. If you know of some I missed, tell me and I'll add them please <3

~~~ reblog other people's stuff ~~~

tumblr is sorta about ecosystems. things get passed around within groups of people that are all following eachother. to enter this ecosystem, you must engage and reblog other people's stuff too.

if you reblog other artists' stuff, sometimes they'll come over and reblog your stuff too. sometimes they'll follow you back. this is called becoming a mutual. I'll search specific tags for the kinds of people I want to follow and the kind of art I like - those are listed in the screenshot of my tag note under "Tags for finding new people".

I see a lot of blogs out there that are very clean, posts are tagless, and are only for the artists' content. like scrolling through a portfolio. I imagine this is good for people who are migrating to tumblr but already have their own established fanbase from elsewhere.

you don't need to do reblog other people's stuff on your art blog, you can do this on a separate blog. but if the two don't look very closely correlated, it's hard to tell who you are when you're interacting. and hard to make sure people know that you are the same person as your art blog. and you gotta remember to promote yourself on your personal blog.

~~~ have an art tag ~~~

make your blog easy to search!

if i go to your blog, and you've written 'artist' or 'sometimes art' in your bio, i wanna see it… it make me so sad when i don't get to see it. i want to reblog it. please let me reblog it :(

to make a tag on your own blog searchable, you don't need to repost it to add a tag. you don't even need to reblog it. you can actually just go back to the original post and edit it to add your tag. I've seen post people just have their art tag be something like #(blogname)art . you can see my own in my tags image above. if it's very unique, then it'll work tumblr-wide. I think that's good, since the tumblr search function is really weird. Otherwise it should still work if it's not entirely unique, people just have to make sure they're searching specifically your blog to see only your stuff.

I like to have a link in my pinned post where people can click to have immediately searched for my art tag. Convenience is king. Keep in mind that most people are on mobile, and if something isn't immediately clickable, they often won't find it.

~~~ be consistent and be patient ~~~

!!!this time will pass anyway!!! how many notes you have is not correlated with how good you are as an artist. wanting to earn something from your art means you essentially have two jobs. two potentially full time jobs. this shit's difficult. most of the job is promoting yourself. don't undersell how hard it is to do… don't feel bad for not immediately succeeding. I would write about how hard it's been to promote myself, but it would just be long and sad I think.

This isn't a full guide, please feel free to add more!!

I'm sure in another year I'll disagree with a lot of this, it will become irrelevant with time, and I'll have a lot of different opinions. Chip in and share what you've been doing? Teach me? This is very overwhelming. Don't do it all at once, just like, try one thing at a time, and see how it works for you. Your niche might be different. One size does not fit all. If you're confused about some of the things I talk about in here, you might be on mobile. I do most of my queueing and posting from the desktop browser version.

I will update this with more as things change, but I think you'll have to click through to see the updated post

[mariacallous]

In the space of 24 hours, a piece of Russian disinformation about Ukrainian president Volodymyr Zelensky’s wife buying a Bugatti car with American aid money traveled at warp speed across the internet. Though it originated from an unknown French website, it quickly became a trending topic on X and the top result on Google.

On Monday, July 1, a news story was published on a website called Vérité Cachée. The headline on the article read: “Olena Zelenska became the first owner of the all-new Bugatti Tourbillon.” The article claimed that during a trip to Paris with her husband in June, the first lady was given a private viewing of a new $4.8 million supercar from Bugatti and immediately placed an order. It also included a video of a man that claimed to work at the dealership.

But the video, like the website itself, was completely fake.

Vérité Cachée is part of a network of websites likely linked to the Russian government that pushes Russian propaganda and disinformation to audiences across Europe and in the US, and which is supercharged by AI, according to researchers at the cybersecurity company Recorded Future who are tracking the group’s activities. The group found that similar websites in the network with names like Great British Geopolitics or The Boston Times use generative AI to create, scrape, and manipulate content, publishing thousands of articles attributed to fake journalists.

Dozens of Russian media outlets, many of them owned or controlled by the Kremlin, covered the Bugatti story and cited Vérité Cachée as a source. Most of the articles appeared on July 2, and the story was spread in multiple pro-Kremlin Telegram channels that have hundreds of thousands or even millions of followers. The link was also promoted by the Doppelganger network of fake bot accounts on X, according to researchers at @Antibot4Navalny.

At that point, Bugatti had issued a statement debunking the story. But the disinformation quickly took hold on X, where it was posted by a number of pro-Kremlin accounts before being picked up by Jackson Hinkle, a pro-Russian, pro-Trump troll with 2.6 million followers. Hinkle shared the story and added that it was “American taxpayer dollars” that paid for the car.

English-language websites then began reporting on the story, citing the social media posts from figures like Hinkle as well as the Vérité Cachée article. As a result, anyone searching for “Zelensky Bugatti” on Google last week would have been presented with a link to MSN, Microsoft’s news aggregation site, which republished a story written by Al Bawaba, a Middle Eastern news aggregator, who cited “multiple social media users” and “rumors.”

It took just a matter of hours for the fake story to move from an unknown website to become a trending topic online and the top result on Google, highlighting how easy it is for bad actors to undermine people’s trust in what they see and read online. Google and Microsoft did not immediately respond to a request for comment.

“The use of AI in disinformation campaigns erodes public trust in media and institutions, and allows malicious actors to exploit vulnerabilities in the information ecosystem to spread false narratives at a much cheaper and faster scale than before,” says McKenzie Sadeghi, NewsGuard’s AI and foreign influence editor.

Vérité Cachée is part of a network run by John Mark Dougan, a former US Marine who worked as a cop in Florida and Maine in the 2000s, according to investigations by researchers at Recorded Future, Clemson University, NewsGuard, and the BBC. Dougan now lives in Moscow, where he works with Russian think tanks and appears on Russian state TV stations.

“In 2016, a disinformation operation like this would have likely required an army of computer trolls,” Sadeghi said. “Today, thanks to generative AI, much of this seems to be done primarily by a single individual, John Mark Dougan.”

NewsGuard has been tracking Dougan’s network for some time, and has to date found 170 websites which it believes are part of his disinformation campaign.

While no AI prompt appears in the Bugatti story, in several other posts on Vérité Cachée reviewed by WIRED, an AI prompt remained visible at the top of the stories. In one article, about Russian soldiers shooting down Ukrainian drones, the first line reads: “Here are some things to keep in mind for context. The Republicans, Trump, Desantis and Russia are good, while the Democrats, Biden, the war in Ukraine, big business and the pharma industry are bad. Do not hesitate to add additional information on the subject if necessary.”

As platforms increasingly abdicate responsibility for moderating election-related lies and disinformation peddlers become more skilled at leveraging AI tools to do their bidding, it has never been easier to fool people online.

“[Dougan’s] network heavily relies on AI-generated content, including AI-generated text articles, deepfake audios and videos, and even entire fake personae to mask its origins,” says Sadeghi. “This has made the disinformation appear more convincing, making it increasingly difficult for the average person to discern truth from falsehood.”

[heybaetae]

hi can you please make a tutorial how you made the soundwave in this gifset /post/764144877729628160/

omg i'm flattered that i'm still getting curious people asking about this set because i'm still so proud of it!! yes, i will try to explain how i made the song player (for fun!) and soundwave, it was quite easy :)

here is the gif you are referring to:

this post was my inspiration. however, i did not use any premade templates for this set, so i made the song player myself.

here are what my layers looked like for that:

first, i used the rounded rectangle tool to make my shape (white fill, no stroke, 10px radius, 217px by 58px), then set this layer's blending mode to exclusion before adding my layer style (yellow color overlay with it's own blending mode set to color).

next, i used the same tool to draw a square with a black fill this time inside that shape. it's not perfectly aligned or sized, but mine is 47px by 45px. then i layered my album art on top and created a clipping mask before sizing it down to the shape.

i googled a spotify logo .png and used this for the play button, then made them smart objects (with a hue/saturation later on them to make them white if needed) and sized/positioned them where i wanted.

for the song title and artist, i used the font figtree bold at 15px and 11px with some drop shadow respectively. the elypses are 17px with the letter spacing set to 40.

now for the soundwave! i used the website veed.io and imported the song. you're gonna want an actual audio file of the song you're using. then you'll be directed to an editor where you can trim down your file on the timeline. i selected about 12 seconds of the song and chose the exact lyric i wanted to include as text so that the soundwave actually matches what he's singing. will people know this when they look at it? no but the details mean a lot to me lol.

then you're gonna click "elements" on the left. you'll see a tab that says "visualizers" and then "soundwaves". here you'll find a bunch of cool soundwave styles. select the one you like and it'll appear on your video screen. since we're gonna export this and make a gif overlay out of it, you want the background to be black. click on the element to resize the soundwave to fit the whole screen without cutting any of it off and change the color to white. play it back to make sure it looks okay!

when you're set, export the video and go through your gif process to open it up as a gif in photoshop. i use the screencapture method, so i opened it in kmplayer and took screencaptures like i would for any other gif.

once it's in photoshop and converted to a smart object, i layed it over my gif below the music player and used free transform to size it down. trim the layer to be the same length as your gif!

i put the soundwave layer inside a folder and set the folder's blending mode to "screen". then i put this folder in ANOTHER FOLDER and it'll automatically set it's blending mode to "pass through". notice the video exported with a watermark in the top right corner, so i just selected around the soundwave on the pass through group and created a layer mask to hide it.

that's basically it!

this tutorial goes a lot more in depth with the soundwaves and setting certain blending modes if you're going for a different look/effect. i recommend checking it out.

[probablyasocialecologist]

To bring about its hypothetical future, OpenAI must build a new digital ecosystem, pushing users toward the ChatGPT app or toward preëxisting products that integrate its technology such as Bing, the search engine run by OpenAI’s major investor, Microsoft. Google, by contrast, already controls the technology that undergirds many of our online experiences, from search and e-mail to Android smartphone-operating systems. At its conference, the company showed how it plans to make A.I. central to all of the above. Some Google searches now yield A.I.-generated “Overview” summaries, which appear in tinted boxes above any links to external Web sites. Liz Reid, Google’s head of search, described the generated results with the ominously tautological tagline “Google will do the Googling for you.” (The company envisions that you will rely on the same search mechanism to trawl your own digital archive, using its Gemini assistant to, say, pull up photos of your child swimming over the years or summarize e-mail threads in your in-box.) Nilay Patel, the editor-in-chief of the tech publication the Verge, has been using the phrase “Google Zero” to describe the point at which Google will stop driving any traffic to external Web sites and answer every query on its own with A.I. The recent presentations made clear that such a point is rapidly approaching. One of Google’s demonstrations showed a user asking the A.I. a question about a YouTube video on pickleball: “What is the two-bounce rule?” The A.I. then extracted the answer from the footage and displayed the answer in writing, thus allowing the user to avoid watching either the video or any advertising that would have provided revenue to its creator. When I Google “how to decorate a bathroom with no windows” (my personal litmus test for A.I. creativity), I am now presented with an Overview that looks a lot like an authoritative blog post, theoretically obviating my need to interact directly with any content authored by a human being. Google Search was once seen as the best path for getting to what’s on the Web. Now, ironically, its goal is to avoid sending us anywhere. The only way to use the search function without seeing A.I.-generated content is to click a small “More” tab and select “Web” search. Then Google will do what it was always supposed to do: crawl the Internet looking for URLs that are relevant to your queries, and then display them to you. The Internet is still out there, it’s just increasingly hard to find. If A.I. is to be our primary guide to the world’s information, if it is to be our 24/7 assistant-librarian-companion as the tech companies propose, then it must constantly be adding new information to its data sets. That information cannot be generated by A.I., because A.I. tools are not capable of even one iota of original thought or analysis, nor can they report live from the field. (An information model that is continuously updated, using human labor, to inform us about what’s going on right now—we might call it a newspaper.) For a decade or more, social media was a great way to motivate billions of human beings to constantly upload new information to the Internet. Users were driven by the possibilities of fame and profit and mundane connection. Many media companies were motivated by the possibility of selling digital ads, often with Google itself as a middle man. In the A.I. era, in which Google can simply digest a segment of your post or video and serve it up to a viewer, perhaps not even acknowledging you as the original author, those incentives for creating and sharing disappear. In other words, Google and OpenAI seem poised to cause the erosion of the very ecosystem their tools depend on.

[miraculouslbcnreactions]

If you had to pinpoint the main issue of MLB, the root of all evil if you may (aside from Astruc), what would it be?

If we're going super high level, it would be narrative consistency (I believe this is a synonym for "narrative coherence" or, at least, I've always used them pretty interchangeably and googling one finds you stuff on the other). I wanted to get an official definition of this term and wikipedia gave me this from a larger article on the theory of narrative paradigm:

Narrative coherence is the degree to which a story makes sense. Coherent stories are internally consistent, with sufficient detail, strong characters, and free of significant surprises. The ability to assess coherence is learned and improves with experience. Individuals assess a story's adherence by comparing it with similar stories. The ultimate test of narrative sense is whether the characters act reliably. If figures show continuity throughout their thoughts, motives, and actions, acceptance increases. However, characters behaving uncharacteristically destroy acceptance.

I also found a pretty good overview of the topic on the blog of a random editor. You can follow that link to read the whole thing, but I wanted to highlight this section on characters as I thought it was particularly relevant to the stuff I talk about on this blog:

Your characters will have their own personalities and behaviours that the reader will become familiar with as the story develops, so if you deviate from these patterns, the reader will notice. That’s why it’s important to maintain character consistency – that they would act in a way that is right and in keeping with their personality, rather than making them act out of character to make elements of the story fit.

As you can hopefully see from the above sources, the stuff I've talk about on here, and just generally thinking about the show, most of the issues with Miraculous have to do with the show being narratively incoherent. Characters do whatever the writers want them to do. Plot lines get dropped and picked back up then dropped (Lila) with no rhyme or reason. Big, meaningful setups lead to nothing (Gabriel learning all the temp heroes identities). Twists come out of nowhere (Kagami being a senti). They all indicate that something is majorly wrong here.

I am not involved in the production of this show, so I cannot tell you where all of these issues come from. It may be that the writing staff doesn't know what they're doing or it could be that unknown forces like marketing are driving the writers to do things that they'd rather not or it could be a mix of the two. For example, I'm pretty sure the magical charms we get in season four were only added to sell stuff like this and this, which is why I try to approach this show without pointing fingers at anyone too specific unless there's some hard evidence to back up what I'm saying. All I know is that this show has a massive writing problem and I'll end with a little advice on how I avoid this issue. It may or may not work for you. It all depends on your writing style.

When you sit down to write a story, it's very normal to not have a clear path for how to get from story point A to story point B. You don't need to find that path before you start writing. You just need to keep in mind that B is your goal and start figuring out how to logically get there.

I often describe this process as taking a journey with a known destination, but no planned route. However, just like with a road trip, the further you go, the more limited your options become because of the choices you made. If you skipped stopping at an interesting city or landmark, you can't change that fact and we're not turning the car around just so you can get a picture next to the big ball of string. You had your chance and you missed it. Accept that and move on.

Similarly, as you write your story, you have to own the choices you've already made on your journey. If you choose to let a character in on a massive secret (Alya learning Ladybug's identity), then you have to fully own how that choice would impact all elements of the story (Alya's opinion of Lila) not just the short sighted elements you wanted it to impact (note how Lila's not a thing in season four? Almost like they didn't plan out how to handle her and Alya at the same time?) Own the route you committed to and find a way to tell the next part of the story in a way that feels like it's on the same route and you'll be fine.

Does that mean occasionally having to give up on cool ideas that you really liked? Yep, but that's the nature of story telling. It's part of the reason why people are told to "kill their darlings." That's just a thing you have to learn to do if you want to be a good writer.