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digitalzaa · 2 years ago

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Mastering Instagram Stories: The Essential Tool for Your Business's Growth

In the dynamic landscape of social media marketing, Instagram has emerged as a powerhouse for businesses looking to connect with their audience on a more personal level. Among the various features that make Instagram a valuable tool for businesses, one stands out as a dynamic and engaging way to interact with your audience – Instagram Stories.

The popularity of Instagram Stories has made it a must-have tool for businesses looking to stay relevant in the dynamic landscape of social media marketing. With its engaging and interactive features, businesses can easily connect with their audience on a more personal level. Instagram Stories offers a range of creative options, such as polls, quizzes, and swipe-up links, which businesses can use to engage with their audience and drive traffic to their website. As the platform continues to evolve and introduce new features, Instagram Stories remains a valuable tool for businesses looking to build their brand and connect with their audience.

The Rise of Instagram Stories

Instagram Stories, introduced in 2016, has since become an integral part of the platform, with over 500 million daily active users. These temporary, ephemeral posts allow businesses to share content that disappears after 24 hours, creating a sense of urgency and exclusivity that can significantly boost engagement. The rise of Instagram Stories has revolutionized how businesses engage with their audience. With its temporary and exclusive nature, businesses can create a sense of urgency and capture the attention of their followers. This feature has become an integral part of marketing strategies, allowing businesses to share content that disappears after 24 hours, keeping their audience engaged and coming back for more. With over 500 million daily active users, Instagram Stories continues to shape the way businesses connect with their customers.

Why Instagram Stories Matter

Authenticity Wins: Instagram Stories provide a more authentic and spontaneous way for businesses to connect with their audience. Unlike carefully curated posts on the main feed, Stories allow for real-time updates, behind-the-scenes glimpses, and a more unfiltered connection with followers.

Engagement Boost: The interactive features within Stories, such as polls, questions, quizzes, and slides, enable businesses to directly engage with their audience. This not only enhances the user experience but also provides valuable insights into customer preferences and opinions.

Swipe-Up Feature: One of the key advantages of mastering Instagram Stories is unlocking the coveted swipe-up feature. With a business account and 10,000 or more followers, businesses can include links in their Stories, driving traffic directly to their website, products, or landing pages.

Showcasing Products and Services: Instagram Stories offer a fantastic canvas for showcasing your products or services. Businesses can create visually appealing and informative content, such as product demos, tutorials, and user testimonials, all within the immersive Stories format.

Story Highlights: Stories don't have to disappear after 24 hours. The introduction of Story Highlights allows businesses to curate and feature their best and most relevant Stories on their profile, creating a lasting impression for new and existing followers.

Tips for Mastering Instagram Stories

Consistency is Key: Establish a consistent posting schedule for your Stories to keep your audience engaged. Whether it's daily updates, behind-the-scenes looks, or special promotions, a regular presence keeps your brand top of mind.

Visual Appeal Matters: Leverage the creative tools available on Instagram Stories, such as stickers, GIFs, and filters, to make your content visually appealing. High-quality, eye-catching visuals will capture and retain your audience's attention.

Utilize Interactive Features: Take advantage of interactive features like polls and questions to encourage audience participation. This not only boosts engagement but also provides valuable feedback and insights.

Craft Compelling CTAs: If you have access to the swipe-up feature, craft compelling calls-to-action (CTAs) to guide your audience to take the desired action, whether it's visiting your website, making a purchase, or signing up for a newsletter.

Storytelling Excellence: Use Stories to tell a narrative about your brand. Share the journey, the people behind the scenes, and the values that drive your business. Authentic storytelling fosters a stronger emotional connection with your audience.

Conclusion

The mastery of Instagram Stories transcends being a mere social media tactic; it emerges as a pivotal strategic move for businesses seeking to forge a genuine, two-way connection with their audience. This dynamic feature transcends the confines of traditional marketing by providing a platform for real-time engagement, storytelling, and interactive experiences.

As businesses embrace the power of Instagram Stories, they not only amplify their visibility but also cultivate a community of loyal followers. In the ever-competitive landscape of social media marketing, this immersive tool becomes a catalyst for growth, opening doors to heightened brand awareness, increased customer interaction, and ultimately, sustained success. So, take the plunge into the world of Instagram Stories, where each post becomes a building block for a flourishing digital presence and a thriving, interconnected community. Click here to know more about Instagram Stories for Business: A Comprehensive Guide

#instrategies #instagram #socialmediagrowth #instagrowthhacks #businessoninstagram #instabizsuccess

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shyanonimousunicorn · 6 years ago

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Top 5 unpopular opinions?

hmmm 1. I actually have a soft spot for RR villians. I love Adrius ( but MS Adrius was just serial killer mode, after what Nero said in end of GS and all, yay thank you Nero for winning the prize Abysmal father of the year), I respect his mind and the fact he did not let the fact he is physically less strong than his peers to let him down. All I see is this extremally intelligent boy that wanted to be loved by his father( and he was raised by a different family, he might have been different). Honestly I’d love to have a conversation with him. Heck, imagine what could have happened if Nero loved his son, or if Adrius was raised like Mustang from the Telemanuses, or if instead of house Pluto where he eats fellow students, he met real friends? Same goes for Apollonius and Karnus ( now those two probably know the perfect places for a drink).I know a lot of people dont agree on Karnus but he was loyal to his family, despite him disliking Julian, he sounded fun and a bit crazy. I can’t wait to see more of the grandiouse and damn sexy Minotaur, Apollonius au Valii-Rath. 2. Darrow has made a lot of mistakes, but he is human ( and lets be honest, nobody around him had a better idea, and everybody looked at him to do the job) but actually in IG, I don’t find mistakes. I sometimes feel people expect him to be a miracle maker or something. I have made several posts on why I believe Darrow was right, at least on the key decisions in IG. Also they all say he is a bad father ( which I can argue as well if you want to) 3 Fitchner is the underapreciated hero in these books. Everybody keeps calling Sevro, Ares but lets be honest, Sevro is no Ares, we all saw what Sevro did in MS ( he acted like a terrorist,with all the bombings, no lack of strategy and all), Sevro is the leader of the Howlers, Howler 2 after Darrow, brilliant fighter, great friend, but his father is Ares - everything in these books happen because Fitchner was a master strategist, planner and all of this took years of work to get to the point where Darrow was carved), He spied on Octavia for months, if not a year. Also,( cause I am rereading the books) I noticed , Fitchner uses metabolisers to help him loose weight and quite often puts his hands over his belly as if to hide it ( despite the fact his has just a small beer pouch and he is obviously fit since for the place of the Rage Knight he defeated Apollonius au Valii-Rath and Proctor Jupiter), which means despite his i don’t care attitude FItcher is bothered and insecure about his weight and how his body looks which makes my husband even more precious and worthy of being show just how amazing he is.SO our beloved Sevro, despite my amazing love for him is not Ares, he just keeps the title so the symbol does not disappear. 4. Despite Aja killing off one of my top 10 faves, I dont hate her. She was loyal to a point to Octavia and i prize loyalty. For her Ragnar and everybody else were enemies to the person she was most loyal to. And just as Sevro would do this for Darrow, Aja did so for Octavia. 5. I really love Mustang however I don’t think dating and manipulating Cassius was nesessary for her spying since was already part of Octavia’s inner circle, it just seemed a bit like a petty way of revenge on the Bellonas ( mimicking Nero dating Iona, Tiberius’s sister). HOWEVER, this doesn’t diminish my respect and admiration towards her immense intellect and skill instrategy.

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knightpractitionerlist · 6 years ago

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George and Harrison

George and Harrison are a strategy driven company who develop ‘solid Instrategies’ and design for cultural and commercial organisations.

In this project they built a brand for a new landmark with their clients being, being development and RED Company. The company utilised their brand strategy, brand identity, digital design and art direction.

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sofiadnobleus · 8 years ago

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#FASuccess Ep 034: Becoming An Advisor and #FinTech Software Entrepreneur While Running Your Own Advisory Firm with Sheryl Rowling

Welcome back to the thirty-fourth episode of the Financial Advisor Success podcast!

My guest on today’s podcast is Sheryl Rowling. Sheryl is the founder of Rowling and Associates, an independent advisory firm in southern California that manages more than $300 million of assets under management, and provides a combination of investment management, financial planning, and tax preparation services for clients.

What’s unique about Sheryl, though, is not simply that she’s built a successful advisory firm with a team of 12, but that in an effort to try and make her firm’s investment management process more efficient, she decided to create her own rebalancing software… and then sell it to other financial advisors as the software solution we now know to be Total Rebalance Expert, or TRX, which was subsequently acquired just a few years ago by Morningstar.

In this episode, Sheryl talks about what it was like building a technology firm (while running her advisory firm as well!), how building an advisor technology firm differs from building a traditional advisory firm, the challenging demands of needing to iterate rapidly in a competitive software landscape, and the personal toll that it takes in trying to simultaneously run both an advisory firm and an advisor technology firm at the same time.

In addition, we talk in depth about the structure of Sheryl’s CPA financial planning firm, why they decided to offer – and charge separately – for tax preparation services in addition to financial planning, the core technology stack of MoneyGuidePro, Junxure CRM, and PortfolioCenter (bundled, of course, to TRX for rebalancing) that she uses to operate the firm, and how she positions her comprehensive financial planning offering to her clients as “we answer every financial question you have, and the ones you don’t even know to ask!”

And be certain to listen to the end, where Sheryl discusses her “As If” rule to decide what to focus on and how to build her ideal practice, and the newest solution she’s launching for fellow financial advisors, to purchase her investment team’s model portfolios and due diligence research for a flat annual fee – which, you can then implement in your own rebalancing software, but without the AUM fees of a full-blown TAMP provider.

And so whether you’re looking for fresh perspective on a comprehensive financial planning firm with a strong tax focus, or have ever wondering specifically what it takes to launch an advisor technology solution “on the side”, I hope you enjoy this episode of the Financial Advisor Success podcast!