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aion-rsa · 4 years ago

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25 Best First-Person Shooter Games Ever Made

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Game genres go in and out of fashion all the time, but for nearly 30 years, first-person shooters have been one of the industry’s most reliable sources for blockbuster experiences that often help dictate the future of the medium.

There’s no one element that makes FPS games so brilliant, and that is, ironically enough, exactly what makes them brilliant. The history of the genre is written by developers who used a certain point of view and a gun or two as the basis for a variety of experiences that continue to surprise us even after we told ourselves that we’ve seen it all.

Those are the games we’re here to celebrate today. The best first-person shooters ever may have inspired each other, but each ultimately brings something special to the table that helps it stand out among some considerable competition. Many offer something different, but the one thing that most share is the feeling you get just from hearing their names.

Before we dive into the list, here are a few notes about the criteria used to make these selections.

Defining a first-person shooter can be tricky. An FPS must obviously have a first-person perspective and shooting, but when in doubt, we looked closely at the “shooter” part of the equation. The more a game emphasized shooting/combat as a core part of the experience, the more likely it was to be considered part of the genre.

How “fun” an FPS game is ultimately determined whether it was selected and how it was ranked among the rest, but innovation, historical significance, and longevity were all used as prominent “X-factors” to determine rankings.

Single-player only and multiplayer only FPS games were not necessairly faulted for lacking either mode. However, special consideration was given to games that did both well.

25. Superhot

Superhot is one part puzzle game, one part FPS, and one part cinematic gunfight simulator. This unique shooter is built around the ability to slow down time by standing still. Taking a moment to survey the situation is the key to victory, but only speed will save you in this impossibly stylish and devilishly difficult game.

Definitely play Superhot in VR if you ever get the chance to do so, but there’s no bad way to play one of the most creative and engaging FPS games ever made as well as one of gaming’s most potent shots of pure adrenaline.

24. DUSK

2018’s DUSK may be a tribute to several genre classics that came before it, but the way that this game so perfectly recreates the feeling of playing those games rather than how so many of them actually play today strangely elevates it above many of those FPS pioneers.

Even people who usually don’t like the “find the key, labyrinth levels, blistering pace” style of FPS game that DUSK pays homage to often find themselves hopelessly addicted to this game’s airtight mechanics, exceptional pacing, and how it reminds us that, above all else, game are meant to be fun.

23. Metro 2033

Metro 2033 owes a debt to some games that came before (including S.T.A.L.K.E.R.: Shadow of Chernobyl, which many members of the Metro 2033 team worked on), but when it comes to this style of atmospheric FPS game, it may still be the very best.

Metro 2033 embraced its survival horror concepts in a way that even the incredible entries into this series that followed were never quite able to recreate. The atmosphere in this game is so thick and intimidating that it can make you feel like your gasping for air as you play it, which makes it that much more impressive that you’ll feel consistently compelled to push forward no matter how daunting things become.

22. Borderlands 2

While I feel like the original Borderlands is honestly kind of underrated in the grand scheme of the franchise, it’s hard to deny that Borderlands 2 is when this series really found its footing and remains the game the Borderlands franchise is chasing to this day.

Not everyone was a fan of this game’s humor, but that desire to go this far over the top is arguably the reason why Borderlands 2 so confidently combined the best aspects of co-op games, looter RPGs, and first-person shooters. From its base campaign to its incredible DLC, this is still one of the best FPS adventures you can share with friends.

21. Far Cry 2

As the Far Cry series (and the FPS genre) continues to “evolve,” it’s easier than ever to appreciate Far Cry 2 and how so many of the things that this game was initially criticized for now feel like a breath of fresh air.

Far Cry 2 is a hostile game that is constantly trying to kill your through disease, often uncontrollable fires, a lack of resources, aggressive enemies, and a lingering bleakness that only grows more powerful as you begin to understand its story and world. It’s an oppressive game that forces you to think on your feet in ways that few other FPS, open-world, or survival games have ever equaled. I’d say I miss this Ubisoft, but honestly, this was a bold and brilliant experiment even for that studio’s glory days.

20. Wolfenstein 2: The New Colossus

I think the best compliment you can pay Wolfenstein 2 is to say that Wolfenstein: The New Order exceeded nearly every expectation possible and not even that game could prepare us for the places this sequel would go.

Wolfenstein 2 is the greatest tribute to excess this side of a cocaine party on ‘80s Wall Street. Just when you think you’ve seen the most shocking thing this game will do, it finds a way to up the ante time and time again. It certainly doesn’t hurt that it also improves the surprisingly tight action mechanics that helped make its predecessor such a sleeper hit.

19. Team Fortress 2

It wouldn’t be entirely accurate to say that nobody thought Team Fortress 2 was going to be a success. Actually, many people at the time expected it to be a very good game. Yet, few were prepared for just how engaging TF 2 would be and how its growth would change the video game industry forever.

Look beyond the ways TF 2 controversially moved us towards the “games as a service” era, though, and you’ll find that it’s simply one of the most mechanically enjoyably multiplayer FPS games ever made as well as a testament to the ways that personality can turn an already great game into something magical.

18. SWAT 4

What separates SWAT 4 from so many incredible tactical FPS games that came before and after? If I had to attribute this game’s brilliance to any one thing, it would have to be “level design.”

SWAT 4 uses its somewhat unusual premise (compared to other tactical FPS games) as the basis for some truly creative missions that somehow make seemingly common environments more compelling than even some of the most elaborate fantasy worlds. From infiltrating a cult leader’s camp to descending into the basement of a serial killer’s home, SWAT 4 constantly finds new ways to use its incredible tactical gameplay to surprise you.

17. The Operative: No One Lives Forever

It’s true that No One Lives Forever’s seemingly permanent residence in licensing Hell has only amplified the voices of those who call this 2000 FPS game one of the best ever made, but that doesn’t mean that Monolith’s spy shooter doesn’t deserve all the praise it gets.

The thing that impresses me most about NOLF all these years later is that it’s actually a comedy game. While being a genuinely funny comedy game is usually an accomplishment in and of itself, NOLF goes one step further by also offering one of the most creative and engaging FPS campaigns ever crafted. This game holds up favorably under even the most discerning design analysis, but its most lasting legacy is the smile it puts on your face.

16. GoldenEye 007

Perfect Dark may technically be the better game, but if innovation, historical context, and fond memories are all tie-breaking “X” factors, then GoldenEye 007 absolutely deserves a spot on any list of the best FPS games.

A million words have rightfully been written about what GoldenEye did for console FPS games, but I don’t know if it’s possible to praise this game enough for the ways it celebrated the unique joy of local multiplayer or the surprising strength of its single-player campaign. Some at the time may have written GoldenEye off as a lesser version of the best PC FPS games, but the years have been kind to the purity of this experience.

15. Battlefield: Bad Company 2

Bad Company 2’s multiplayer is chaotic, creative, memorable, addictive, and all of the other things you associate with the Battlefield series’ legendary multiplayer at its very best. What separates this game from the other amazing entries in this franchise, though, is the strength of its single-player campaign.

Bad Company 2’s loving embrace of destructible environments is perfectly complemented by an often dark sense of humor that you rarely see in military shooters. It’s hardly a surprise that some Battlefield fans are still chasing the high they got from playing this game for the first time.

14. Halo 3

Halo 2 was an incredible game that changed the console FPS landscape forever, but it was also a game plagued by development issues that led to an unforgivable crunch period, a campaign that fell well short of its potential, and some notable balance problems. Your fond memories of that game are well-deserved, but when it comes down to it, Halo 3 offers a more complete experience.

Halo 3’s incredible multiplayer is arguably the perfect version of Halo‘s legendary multiplayer and the kind of competitive game that’s easy to miss at a time when there are so few titles that try to do what it did. This brilliant sequel’s campaign also felt like a proper send-off for the series (even if it ultimately proved not to be), while Halo 3’s Forge mode brought the creativity and longevity of the PC mod scene to Xbox 360 gamers everywhere.

13. Titanfall 2

Before you decide to be too hard on those who can’t stop talking about Titanfall 2 and refuse to stop begging for a proper sequel, consider that Titanfall 2 may just be one of the most complete FPS games ever made.

Titanfall 2’s multiplayer arguably realizes the considerable potential of its predecessor, but it’s Titanfall 2’s campaign that often inspires fans to scream at you to drop everything and play this game. Few games from even the golden age of FPS campaigns rival the ambition and creativity of Titanfall 2’s narrative, and fewer still have nearly as much heart.

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12. BioShock

I’ll leave the “Is BioShock a first-person shooter?” debate up to you and instead focus on how BioShock used the core concepts of a first-person shooter to elevate the art of video game narratives through the often-overlooked benefits of environmental storytelling.

BioShock’s story and world explore the dark underbelly of the entire first-person shooter concept. Are our actions our own, or have we been forced into the perspective of a largely helpless instrument? BioShock may have followed in some pretty big genre footsteps, but that strangely makes it all the more impressive that it’s often seen as the definitive experience in this particular subgenre.

11. Quake 3 Arena

Many who doubted that Quake 3 could abandon the single-player campaigns of its predecessors and sell itself based solely on the appeal of its multiplayer deathmatch modes were typically silenced the moment they played the game and experienced its exhilarating speed.

Quake 3 emphasizes speed in a way that few games before and fewer since ever dared to. Slowing down is often a death sentence, but what’s really impressive about this shooter all these years later is the surprising depth of its seemingly arcade-like gameplay and how it challenges you to master a series of mechanics that are often tragically underutilized in modern multiplayer gaming.

10. Unreal Tournament

It’s still incredible to think that Unreal Tournament and Quake 3 were released just weeks apart, and it’s even more incredible to think that Unreal Tournament arguably beat Quake 3 at what some considered to be its own game.

Putting aside that debate for the moment, let’s just come together to praise Unreal Tournament for its mechanics, visuals, modes, weapons, and, most importantly, arguably all-time great multiplayer map design. This is simply as satisfying and intense as PC multiplayer shooters get.

9. Doom (2016)

It’s easy to forget now, but there was a time when most people were expecting Doom to be one of 2016’s great disappointments. Not only was the Doom franchise on the ropes at that time, but this game’s rather disappointing multiplayer beta left some fearing the worst

Instead, Doom turned out to be arguably the best first-person shooter of its era. Even if you were an optimist who predicted the ways Doom would so successfully harken back to the breakneck pace of the best games in this series, you probably couldn’t have guessed the ways that this game’s amazing soundtrack, humor, and genuinely incredible storytelling would effectively combine the best of retro and modern FPS games while raising the bar for the genre.

8. Call of Duty

With all due respect to the Medal of Honor franchise and its many great installments and lasting innovations, it’s a testament to the quality of Call of Duty that it offered such a definitive WW2 shooter experience that you now have to remind people that Medal of Honor was even a thing.

The Call of Duty team went for broke with this one and somehow found a way to turn the most intense moments in Medal of Honor: Allied Assault into an entire FPS campaign. Call of Duty challenged every perceived technical limit of its era and boasts level/campaign design that you could argue has never been bested.

7. Left 4 Dead 2

Left 4 Dead wasn’t the first game of its kind, but the co-op zombie shooter tapped into something that many of us never knew we wanted. Its blend of almost arcade-like action, incredible level design, cinematic presentation, and near-perfect difficulty made it an instant addiction for millions.

Well, Left 4 Dead 2 was all of that and more. It’s certainly the best game of its kind, but in the grand history of FPS games, the thing that really sets Left 4 Dead 2 apart is how easy it is to return to it all these years later and how the desire to play this one with friends just never seems to go away.

6. Counter-Strike

Released at a time when multiplayer FPS games were supposed to be as fast as possible, Counter-Strike bucked nearly every genre trend by forcing players to embrace a methodical form of gameplay where just a couple of bullets could determine a game. It was the kind of bold experiment that could only have come from outside the industry, and it was absolutely brilliant.

Counter-Strike is arguably the greatest competitive FPS game ever made. Even in its early stages, it was an intelligently balanced multiplayer experience that required a unique set of skills. Remarkably, though, learning the ropes in this game rarely felt like a chore. It’s one of the most important FPS games ever, and it’s certainly one of the best.

5. Halo: Combat Evolved

It’s a shame that the “Combat Evolved” part of Halo’s full name is so often overlooked as that’s really the thing that separated this legendary shooter from nearly every FPS game at the time. The methods you use to battle Halo’s Covenant enemies may seem standard now, but the way this title forced you to carefully consider your combat tactics against truly intelligent A.I. opponents really did help change everything.

Then again, how can you fault anyone for mostly remembering Halo for its multiplayer? 16-player LAN matches may seem humble now, but the fact is that even the biggest online multiplayer games can’t quite match the feeling of experiencing Halo‘s local multiplayer at its biggest and boldest.

4. Half-Life

Nobody was really looking for a game like Half-Life in 1998. Honestly, few people at that time could have envisioned such a thing. In an era where FPS games were defined by their heavy metal style, B-movie campaigns, and deathmatch multiplayer, the idea of a first-person shooter with a story to tell and a world to sell that wasn’t constantly sacrificing action for narrative seemed impossible.

Do you know what’s really impressive, though? Half-Life didn’t just use the FPS format to tell an incredible story: it did it in a way that redefined what we talk about when we talk about immersion in games. Few developers to this day are able to replicate that style of storytelling, and even if they were, fewer still would ever be able to innovate the FPS genre quite the same way that Half-Life did.

3. Doom

The often-cited “godfather” of FPS games really needs no introduction. There’s a reason why first-person shooters were called “Doom clones” for years after this game’s release.

What’s truly amazing, though, is that Doom did things in 1993 that modern game developers still struggle to recreate. Even an unmodded version of Doom still has the ability to grab you by the throat and not let you go until you’ve seen the end of its brutal campaign. Doom was certainly the first in a lot of ways, but the thing that matters most may just be the ways it’s still the best.

2. Half-Life 2

It’s been said that part of the reason why Valve has hesitated to finish Half-Life 3 is that they reached a point where they felt like the expectations for the game had become unrealistic and detrimental. Well, you could argue that Half-Life 2 was released under similar circumstances. How do you make a sequel to one of the greatest, most innovative, and beloved PC games of all time? How would that game ever meet expectations?

Well, Half-Life 2 didn’t meet expectations: it exceeded them. Half-Life 2 didn’t so much blaze a path forward for the genre as it leaped into the air and landed somewhere other developers couldn’t quite see but desperately wanted to be. This is a nearly perfect single-player game that does things with pacing and level design that honestly feel even more refreshing all these years later given how many studios have strayed from the light of this title’s brilliance.

1. Call of Duty 4: Modern Warfare

There are two eras of Call of Duty games, and each of them represents two distinct eras of FPS design. The first era (as represented by the first few Call of Duty games) was more about single-player campaigns and complimentary multiplayer options. The second era of the franchise focused on evolving a style of multiplayer that would turn this series into a global phenomenon.

Well, Call of Duty 4 is the game that bridges those two eras and somehow manages to feature arguably the best single-player campaign in FPS history and some of the best multiplayer in FPS history.

Even at a time when we were spoiled by incredible Call of Duty campaigns, Modern Warfare stunned people with its shocking story and brilliant missions (highlighted by the legendary “All Ghillied Up”). We didn’t know it at the time, but the game’s multiplayer would also go on to change competitive FPS titles forever and help turn this franchise into a multi-billion-dollar household name.

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This is a complete FPS package that represents nearly everything we’ve ever wanted from this genre. It’s a true triumph that delivers in terms of multiplayer and single-player in a way that few games since have ever dreamed of attempting to replicate.

The post 25 Best First-Person Shooter Games Ever Made appeared first on Den of Geek.

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karingudino · 4 years ago

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Chams Lebanese Cuisine looks to strike oil with natural product | News, Sports, Jobs

Chams Eckelman and Rizkallah Helou, the co-owners of Chams Lebanese Delicacies, proudly showcase their virgin olive oil that’s on the market from Lebanon. (Photograph by Jenna Pierson)

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PARKERSBURG — A whole lot upon a whole bunch of vibrant inexperienced olives climb an industrial belt after which tumble right into a whirring big vat, the place they’re pressed to supply a ravishing liquid often called one hundred pc virgin olive oil.

Chams Eckelman and Rizkallah Helou, the brother and sister co-owners of Chams Lebanese Delicacies on Market Road in Parkersburg, swell with satisfaction as they present a video of how the method to make imported olive oil from their hometown of Sarba, Lebanon, begins.

Their family-owned olive farm is unfold throughout a number of properties, employs 30 individuals and has existed for generations, in line with Helou. Their brothers are accountable for harvesting and manufacturing operations.

“We don’t use any chemical compounds, no fertilizer, nothing,” Helou mentioned. “Simply by nature, that’s why we focus the very best.”

A whole lot of olive timber kind intricate rows, with a few of the timber being practically 200 years previous.

“You should utilize it like drugs,” Helou mentioned. “It’s good for a lot of forms of illness like kidney stones, diabetes and [high] ldl cholesterol.”

In response to analysis, virgin olive oil is a monounsaturated fats that has been mentioned to lower irritation and the chance of coronary heart illness in average portions.

The olive oil is processed in Lebanon and shipped to Cleveland, Ohio, the place it’s then transported to Athens, Ohio, to be bottled. The duo obtained their first cargo from their homeland final yr.

“It’s so good to scent it,” Eckelman mentioned. “You scent your hometown and your backyard and your loved ones.”

The olive oil is obtainable for buy in 17-ounce bottles at each the restaurant and Mom Earth Meals in Parkersburg.

Eckelman and Helou hope to increase their enterprise additional sooner or later to incorporate different olive oil-based merchandise.

In response to Helou, not one of the olives go to waste. The olives that fall on the bottom previous to fall harvest are used to make cleaning soap, which he hopes to additionally promote quickly.

Eckelman and Helou got here to America in 1988 as refugees fleeing the Lebanese Civil Battle, whereas the remainder of their household was displaced from their hometown to Lebanon’s capital of Beirut for a few years.

Helou was a instructor in Cleveland, and Eckelman was working for a advertising and marketing enterprise after they determined to vary careers.

They’ve owned and operated Chams Lebanese Delicacies for 15 years now, after they have been inspired by pals to open a restaurant.

Each Eckelman and Helou expressed their love for the group and all of the help they’ve continued to obtain all through the years.

“We’ve met a number of good individuals,” Eckelman mentioned. “And I at all times consider that what you need to be you might be … that is America and I really like this nation and I’m so proud to be an American citizen.”

Jenna Pierson could also be reached at [email protected]

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techcrunchappcom · 5 years ago

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New Post has been published on https://techcrunchapp.com/wayne-rooney-can-quarterback-help-derby-to-promotion-football-news/

Wayne Rooney: Can 'quarterback' help Derby to promotion? | Football News

Derby were 17th in the Championship table when Wayne Rooney made his debut at the turn of the year. Now they are seventh – just a point off the play-off places.

A stunning free kick against Preston on Wednesday – Rooney’s fifth league goal for the Rams and sixth in all competitions – secured a fifth successive victory for Phillip Cocu’s side to continue a promotion charge that looked implausible in January.

Derby, who face fierce rivals Nottingham Forest in front of the Sky Sports cameras on Saturday, are flying – and the former England international is proving their inspiration in a new, deeper-lying role.

2:02

Wayne Rooney has had a huge impact at Derby, watch his five goals for the Rams since his move to the club in January

Derby vs N Forest

July 4, 2020, 12:00pm

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Derby’s average points and goals per game have doubled since Rooney, Manchester United and England’s record goalscorer, arrived on an 18-month player-coach contract at Pride Park after finishing a second MLS season at DC United.

He is sparking attacks from deep, setting the pace of games, but raising the levels of those around him, too.

The stats paint a clear picture of Wayne Rooney’s impact at Derby

Midfielder Louie Sibley has explained how Rooney has encouraged him to “play without fear.”

“I’ve been taking the advice he’s been giving me,” the youngster said recently. “He’s been great with all the young lads.”

“He just brings a calmness to the team,” says striker Martyn Waghorn. “You can give him the ball in any situation whether teams are dropping off him or if he is surrounded by two or three players, and you know he is going to make the right decision.”

1:40

Louie Sibley shows off his match ball message from Wayne Rooney, following a hat-trick in Derby’s 3-2 win at Millwall

“It’s what Phillip Cocu has done too but Rooney’s impact has been absolutely enormous,” Sky Sports’ Andy Hinchcliffe told the Sky Sports EFL Podcast.

“We saw what Rooney himself can do with that free kick against Preston, but it’s also what he has brought to the young players around him as well, the influence he is having as a person on those around him, too.

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“Derby in the past have spent big money and wages bringing players in, but they have invested a lot in their academy, and Max Bird and Louie Sibley have been outstanding. The structure of the team has been a lot better, the young players are excelling and if Rooney wants to go into management, that is what he has to do, inspire people around him, both young and old.”

Martyn Waghorn has praised Rooney’s ‘calm’ influence

“I would liken his impact to Bruno Fernandes at Manchester United,” said Sky Sports‘ commentator Gary Weaver, joining Hinchcliffe on the EFL Podcast.

“I did a game at Old Trafford before lockdown and Ole Gunnar Solskjaer said Fernandes has lifted the quality of the players around him. Rooney has done the same. Players want to show him what they can do and he’s lifted the level of every player at Pride Park.”

‘He dictates the flow, the tempo – he’s a leader’

Derby first-team coach Liam Rosenior lifted the lid on Rooney’s impact on the pitch and training ground when he spoke to The Football Show in June.

“He’s an outstanding player. You don’t realise how good he is until you work with him every day.

“He’s not a striker anymore, he’s a deep-lying midfield player – almost like a quarterback. He dictates the tempo, the flow of the game. We want to play from the back and dominate possession and he’s become a key part of that.

“What’s been great for me to witness is his effect on the other players around him. His standards in training and what he expects from others, it’s been a joy working with him.

“He came back from Washington and had a month’s break but he wanted to come straight in and get to know the lads. What shocked the players – it didn’t shock me – was his determination and drive to win. You need to be around it; it makes you a leader and winner.

“He’s not a big talker – he does it on the pitch; he’ll have little one-on-one conversations – but he lets his football do the talking. We needed more leaders and characters, especially for the younger players. You need to have that competition, that winning ethic every day in training and Wayne brings that in abundance. It’s lifted everyone in the squad.”

Analysis: How his role works

Sky Sports’ Adam Smith:

Wayne Rooney has helped inspire Derby to the fringes of the play-offs

Debates raged about whether Rooney was a forward or midfielder during his final years at Manchester United after he was handed a deeper role under Louis van Gaal – but Sir Alex Ferguson had spotted that quality and used him to cover midfield injuries as far back as 2011.

On taking the helm at Old Trafford, Jose Mourinho said: “[Rooney] is maybe not a No 9 anymore but, for me, he will never be a No 6. He will never be 50 yards from goal. Yes, he has a great pass but I have a great pass under no pressure.”

At the ripe age of 34, Rooney is now doing exactly what Mourinho vowed against: dictating games 50 yards from goal, while also joining the attack to reveal flashes of his former role.

“Earlier in the season I was watching Derby and I couldn’t see what identity they had and what Phillip Cocu was trying to do,” Andy Hinchcliffe said. “But now it’s 4-2-3-1 with Rooney in the team and lots of energy. You can see what the plan is.”

As the graphic below shows, Rooney’s position has ebbed backwards since his swansong stint at Everton in 2017/18, when he had already moved into a deeper position.

The majority of his passes are now made centrally or down the left channel inside his own half and the direction of those passes are almost exclusively upfield. Even at Everton two years ago, almost half of his passes were directed backwards or sideways.

The graphic below reveals the audacity of Rooney’s long passes in the Championship with Derby, attempted from inside his own half and ending in the attacking third. Only four of these were played across the turf. His ability to launch high, raking passes with pinpoint accuracy over defensive lines is being utilised fully in these twilight years.

Graphic courtesy of Statsbomb

Despite this, five league goals (including two penalties) from only nine shots on target and 18 chances created (including two assists) from just 14 league starts is impressive for a player who spends the majority of games on the halfway line or deeper.

Will Derby gatecrash the play-offs?

Win against old foes Forest and Derby will climb sixth – for a few hours at least.

Their odds for promotion have shortened to 22/1 with Sky Bet – and while a forthcoming fixture schedule including West Brom, Brentford, Cardiff and Leeds looks brutal, the Rams’ fate is certainly in their own hands and only Brentford beat them in the reverse fixtures.

“If Derby continue in this form, you won’t be surprised if they finish in the play-offs, and that will be some story,” Sky Sports’ Andy Hinchcliffe told the EFL Podcast.

“They’ve got five of the current top six left to play, which is tough, but with the form they are in the sides they’ve got to play will be more worried about Derby than Derby are about those teams.

“They are a team you simply don’t want to play at the moment.”

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#Sports

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tristanleggett · 6 years ago

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Beyond the Outsourcing Stereotype: Krakow’s Software Houses

From the fertile ground of Krakow's tech innovation and development, rose Codete, Miquido, and Railsware. They are the 3 Krakow software houses for whom the IT outsourcing business seems like a cakewalk.

Krakow seems like a genuine promise for a better Polish future.

A future built around growth and technology.

That’s why in this blog posts series we’ll analyze Krakow’s resilient software houses, with their digital marketing strategies, and branding efforts.

You’ll find inspiration and realize that your ship hasn’t yet sailed.

Just watch, learn and apply the knowledge to your own business.

Krakow's Software Houses

With the rise of new technologies: robotics, artificial intelligence, big data, blockchain, the outsourcing industry has been shaken at the core.

Big industry leaders are lining up to face the speed and scale of digital transformation. In Krakow, the digital revolution is at its peak.

Our quest now is to analyze some of the finest game-changers of this revolution.

Lots of software houses thrive in Krakow, from multinationals to local companies.

But, because we are Inbound evangelists, we’ve picked for our research successful companies that leverage content strategy in their marketing stack.

Come out, come out wherever you are: the content marketing, the social media strategies, the branding efforts!

Everything will come to light in the following blog articles. So, stay tuned for more!

But first, let's dig a bit into the Krakow IT success story.

Krakow’s IT Environment

First things first.

Let’s see which are Krakow’s assets in the IT outsourcing market:

Income tax exemptions: the amount of tax exemption varies according to the value of the investment, its location and the size of the company

The largest Polish market for BPO, R&D and IT, considering players employing at least 1000 persons

Top cities of the future: Krakow ranks 9 in FDI’s report European Cities and Regions of the Future 2018/19. FDI is a service developed by the Financial Times, providing industry-leading insight and analysis, mostly investment-related.

Business-friendliness - Krakow ranks second in FDI’s report European Cities and Regions of the Future 2018/19

Krakow ranks 6th in Tholon’s Services Globalization Index. The index analyses the performance of a city based on talent skills, business catalyst, cost, quality of life, digital and innovation

Globalization city index

Local talent pool: the second-highest talent pool in Poland according to McKinsey's report "Poland 2025: Europe’s new growth engine"

High-quality university education. In the QS EECA University Rankings 2018, the Jagiellonian University came in 14th among 200 of the best universities in Emerging Europe and Central Asia region

Krakow Technology Park: one of the most innovative R&D centers of its kind. It provides an industrial base for Krakow’s 15 higher education institutions and over 140 research centers. By 2017 the Krakow Technology Park managed to sign up 250 ventures which created 14,700 jobs.

Incubators and accelerators that bring together startups, mentors and investors: Hub:raum by Deutsche Telekom, KPT Scale Up

Important tech conferences are held in Krakow:

ACE! largest regional conference in Central Europe for building software

Digital Dragons, the leading game industry event in Europe

Cloud Developer Days

Devoxx, a developer community event

100+ tech meetup groups, with more than 100 members

Now that we've got the Krakow IT story covered, we can move on to our software houses.

Codete - IT consulting and software development for digital business

Website: https://codete.com/

No. employees: 120+

Technologies: Java, Scala, AI, Blockchain

Services: DevOps, cloud computing, blockchain, big data, quality assurance, data security

Verticals: e-commerce and retail, travel, health, advertising, automotive, logistics, media, entertainment, fintech, crypto

Key clients: Leonardo Hotels, BMW, Home24.de, Wells Fargo, Total Fyber, KIA Motors, Probooking, Prosieben, Deloitte, Cisco

Offices: Krakow, Lublin, Berlin (HQ)

Managing Director: Artur Olechowski

Based in Berlin, but with Polish roots, it’s no wonder that Codete has among its clients, lots of German companies.

While many software houses in Poland go for North-American, Canadian, Scandinavian contracts, Codete doesn’t shy away from other markets.

With a portfolio with world-renowned clients, a continuously growing website traffic and being the host of a plethora of tech events, Codete can be an inspiration for every Polish software house.

Sharing IT knowledge is at the core of Codete’s existence: from CodeteCON, the tech conference, to meetups and workshop hosting, Codete understands how leadership is born.

It’s all about building trust and a thriving community around you, educating the stakeholders.

But, if you want to find out more, you’ll have to keep an eye on our next blog post.

Miquido - Building AI-powered digital products supported by data science

Website: https://www.miquido.com/

No. employees: 150+

Technologies: Java, Angular, Flutter, Swift, Kotlin, React Native, Angular, Golang, AWS, Kubernetes, Azure, Machine Learning

Services: software development, quality assurance, UX/UI wireframing, product design

Verticals: business, fintech, consumer goods, tourism, healthcare, social media

Key clients: Skyscanner, TUI, Aviva, Nestle, Herbalife, Santander

Offices: Krakow (HQ), London, Berlin

Reviews: 4.7 - Clutch (14 reviews)

CEO: Krzysztof Kogutkiewicz

One of the youngest companies we’ve analyzed so far, Miquido has been on the market since 2011 and has delivered 90+ apps. And to name just a few of their clients: Skyscanner, TUI, Nestle...

Awarded by Deloitte in 2016 in its Top 50 Fast Technology in CEE (2016 edition), Miquido has an inspirational growth story.

To know their story you’ll have to follow us in our next blog post, where we’ll tackle how Miquido does its inbound marketing, how it builds brand awareness and its social media presence.

Railsware - Great Products, Great Code

Website: https://railsware.com/

No. employees: 60+

Technologies: Ruby on Rails, Node.js, Angular

Services: mobile development, web development, AI and machine learning services

Verticals: business, fintech, finance

Key clients: Sendgrid, Calendly, Brightbytes, Quorso, Google

Offices: Krakow (HQ), Kiew, New York, Dubai

Reviews: 4.9 - Clutch (10 reviews), 4.9 - Glassdoor (11 reviews)

CEO: Yaroslav Lazor

12 years, projects for 60+ organizations, in 12 countries, collaborations with big names such as SendGrid, Google and Calendly - meet Railsware.

Nominated by The Manifest as a top player in Ruby on Rails development, Railsware is a software house with an inspiring growth story.

To know their story you’ll have to follow us in our next blog post, where we’ll tackle how Railsware does its inbound marketing, how it builds brand awareness and its social media presence.

Wrap up

This was just a glimpse of our 4 blog post series on the thriving Krakow IT outsourcing market.

This is part of a bigger playground, a playground where the rivalry between software houses in Poznan, Warsaw, Wroclaw, and Krakow gives birth to innovation and a strong tech community. It’s a rivalry that is shaping cities and mentalities.

But, before getting to the core of the subject, let me give you some spoiler alerts from my research. In short, these are some of my findings:

On the long-term, trying to find new business models from developing one’s own product, might be the best choice. Simply put, outsourcing does not scale. Companies such as Railsware (see Mailtrap) try to move the outsourcing stereotype having more like a SaaS approach. This comes natural, when you have 5+ years history of product development, right?

The power of open-source: you can open up to a whole new audience. Railsware seems to be good at it.

Embrace other types of management. Railsware just went for holacracy, a structure where every employee is involved in the decision-making process

Be all-in for events: from hackathons (the case for Miquido), meetups and workshops (Codete), conferences (Miquido is organizing Mobiconf), be where your stakeholders are: future employees and clients. Don’t forget that real-life connections are really valuable.

Scarce talent pool? Go abroad and hire. As projects come pouring in, why not? (Codete is offering relocation packages for developers from Ukraine)

Employer branding - take it to a whole new level when the competition is fierce. Hire an employer branding specialist if need be, like in the Miquido case.

Are you hooked already?

You can find out more software houses stories about it in our ebook: The Growth Marketing Secrets of Top European Software Houses - Poland Edition 2019

if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://man-digital.storychief.io/krakow-software-houses?id=344473290&type=12",title: "Beyond the Outsourcing Stereotype: Krakow’s Software Houses",id: "4f08255c-5e51-436c-99aa-71482a308009"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) from Digital Marketing Automation Consulting | MAN Digital https://mandigitalblog.blogspot.com/2019/12/beyond-outsourcing-stereotype-krakows.html via https://mandigitalblog.blogspot.com/ Read more on our blog MAN Digital MAN Digital Blogger

#Digital Marketing Automation Consulting | MAN Digital

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quillfulwriter · 8 years ago

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James Ironwood: Tin Man’s Heart

SPOILERS

Also available on my website.

It doesn’t take a lot of digging to see that Ironwood is a man who tends to approach tasks as if he’s the only one capable of doing anything. Consider his very first appearance with a fleet at his side, which he’d clearly done without consulting anyone else.

And he held firm when he was with Ozpin, who explained why this display of force was damaging to their goal of peace. Ironwood is a self-reliant, confident (see also: arrogant) man who is certain that he has the right idea and everything under control.

He was warm and friendly when he first arrived at Ozpin’s office, but he quickly became serious when the fleet was mentioned. Although he did call Ozpin “Oz” when trying to plead his case for bringing those ships and forces, he was overall insulted that he was being questioned.

And in return, when Ozpin said they should both continue to train the best Hunters and Huntresses they can, Ironwood openly questioned Ozpin:

“But ask yourself this: Do you honestly believe your children can win a war?”

From Ironwood’s perspective, he’d taken action that the people of Vale needed to feel safe. The reaction he got seemed unappreciative and shortsighted for someone like himself, who does better with tactics as a whole than with how public morale truly works. As he said:

“When they look to the sky and see my fleet, they feel safe, and our enemies will feel our strength.”

So we can agree that Ironwood places action as the highest priority and indeed, an ideal trait in a leader. Going back to young Ironwood for a moment, I’d like to reflect on how that impacted him when combined with his tendency to take on tasks by himself.

Now it’s not been confirmed how Ironwood was so heavily injured as to require prosthetics for the majority of the right side of his body, but I venture that it was Ironwood overrating himself in his early career as a military man.

He sees his judgment as best, and he doubts those who don’t agree with him – if indeed he asks for a second opinion at all – and that’s as an adult, general, and headmaster.

Now imagine younger Ironwood with even less experience. If he had an opportunity to seize a bad situation and turn it around in what he envisioned as a display of cunning as well as strength, I am positive he would jump on it.

And when the worst happened, and he sustained such heavy injuries, what did Ironwood do? He rebuilt his body, most likely as soon as he was able to, and he continued to fight. Only now he was the man behind the front lines leading other soldiers, and Ironwood had turned a loss into a gain.

Action is always the determiner for Ironwood, and he made all that happen on his own (at least in his eyes). If this is at all true, he learned very little in the long run from the mistake that cost him half his body. He only seemed to hold more strongly that this loss was not enough to stop him, and his judgment could still be held in high regard. He was and is his own greatest ideal.

But there are distinctions that set him apart from the typical mighty lone wolf (and from the “Tin Man” of Wizard of Oz that inspired his role and character). He puts others first in his actions, he feels loyalty in his own way, and he does have a heart buried under that steely general’s facade.

First, let’s look at how he puts others first in action. Think of Penny (and try not to cry) and the guards she always had with her to keep her safe. She was more than capable of protecting herself, but he still went to that length to make sure she was never in harm’s way.

This type of protection denies her freedom to have choices and make friends, however. This is standard behavior for Ironwood believing he always knows best. Yes, she would be in danger if she was publicly known to be a robotic fighter child from Atlas. But he designed her to feel, to act like a person, and he wasn’t fully letting her be one by doing that.

Next up, get your tissues and consider his gift to Yang.

He didn’t come in person to deliver it, he just made it and sent it. This is definitely part confidence – he was certain she would accept and it would turn her life back around like it did for him – but that certainty once again eclipsed even the idea that she might not be ready or refuse.

Bearing in mind that someone who is about half prosthetics and as I said, he likely did that the moment he could, Ironwood may be less inclined to think of her not being ready (although he does have the capacity to see things from another person’s perspective, it’s not his strongest skill).

So in action, he puts the people of Vale, Penny, and Yang first – but he overlooks their feelings in the process. He doesn’t realize a fleet will instill worry, that guards will hamper freedom, or that a new arm might not be what Yang really needs right then.

But he does feel loyalty to a group, and his emotions do run deep. Yang’s robotic arm from Ironwood displays this on two counts. He learned a hard lesson in humility during volume 3 at the battle of Beacon. It’s not a far stretch to think Ironwood felt responsible for what happened, and hence why the arm was free of charge for her.

He’d lost hundreds of robotic soldiers, several ships, and at least two heavy mechs (Atlesian Paladin-290s) in the fight at Beacon. Not to mention any expenses he put into repairs to the city itself.

Ironwood had taken a serious financial hit, and he was in no position to be giving away top line prosthetics. Even after the time skip, that was a considerable chunk of change he’d lost along with most of Atlas’ reputation and trust.

But among the guilt over the fall of Beacon and so many preventable deaths, there was Yang – a student of Ozpin’s and one person he could personally reach out to and set things right for. Can’t bring back Pyrrha, Penny, Ozpin, or the Fall Maiden, but this young Huntress could have two arms again. This gesture was Ironwood expressing his remorse as much as it was a display of confidence.

And I would be remiss in my analysis of Ironwood’s emotional state if I didn’t mention the meeting with Glynda and Qrow during the fight at Beacon. When Qrow changed his weapon to the scythe and seemed to be scowling at Ironwood, James immediately tried to convince him that the attack wasn’t him.

I’ve linked the ten minute mark in this video, so you can see the full scene and have the delight of hearing the genuine concern in his voice when he calls out to Qrow (if you so choose).

youtube

Glynda, Ozpin, and Qrow are among the few people Ironwood truly considers friends, even if they don’t have the normal friendship where you’re generally nice to each other… He would be hurt to find that Qrow did not trust him.

At the threat of harm, Ironwood’s reaction was to explain and when he thought Qrow meant to attack him, he turned his pistol around to use it non-fatally (when he truly believed that Qrow had every intention of attacking him to kill or at least maim).

And if there was any doubt remaining that Ironwood does indeed care for the people he holds close, there’s this moment after Qrow teasingly calls him an idiot and says he knows this wasn’t Ironwood.

Just look at that exhausted relief that he still had their trust, and yes, a touch of injury to his vulnerable ego that he’d shown those emotions so readily. As an established man of action, he was back on his feet and giving out orders with very little prompting, but the moment was there.

On that subject, I do want to point out that he is also prone to showing his mental state through his overall appearance. Consider James Ironwood of volume 2 (top) to the James Ironwood of volume 4 (bottom):

In volume 4, he has stubble, his clothing is slightly less immaculate than it was, his hair is messier, and overall, this is a man with more on his mind than how he looks.

But he is still Ironwood. He is a general and headmaster and the lovable jerk we remember, even in his brief appearance. When Jacques Schnee questions him, he yields even less than he did with Ozpin by directly calling Jacques out on making his choices about himself, not about Atlas:

JS: “I’m not talking about the good of my company, I’m talking about the good of Atlas, our entire kingdom!” JI: “That is a load of garbage, and you know it.”

The video is linked here at the start of the discussion if you want to hear Jacques Schnee being put in his place. I know I never tire of it.

youtube

But he shows a softness and compassion to Weiss from the moment she entered their meeting room, and he told her she always had a place at Atlas Academy, and that they would be in session before she knew it.

He still walks that line of firm and sure of himself, but he’s more sincere in his kindness than he was in the past. He’s able to express that sentiment to her directly and immediately after having exchanged harsh words with her father.

That slight but large shift in him after the fall of Beacon is an interesting piece in his development, and I’m looking forward to seeing how that affects his actions going forward.

Thank you for reading!

#meta #James Ironwood #Ironwood #RWBY #analysis #Battle at Beacon #Fall of Beacon #RWBY Volume 2 #RWBY Volume 3 #RWBY Volume 4 #spoilers #character development #character analysis #literary #literary analysis #my meta

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rpencefullsail · 7 years ago

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Reflecting on my creative trek along the Mastery Journey Trail

This has been quite the journey, and I hope to capture even just a snippet of it in this final post. This journey is not one that I took alone. Along the trail, I was accompanied and supported by my wonderful family, my incredible cohorts, colleagues, friends all over the world, and an amazing group of inspiring, intellectually stimulating and creative group of instructors!

1) How has each course contributed to your personal and professional development as an instructional designer?

Mastery: Personal Development and Leadership (January 2018)

Helped me to transition into what it means to achieve mastery level

Helped me to learn about others who have attained Mastery over the centuries, and through their stories made connections with traits that I wanted to embody as a part of my journey

Gave me the skills I needed for masters level writing expectations

Developed professional leadership skills

Helped me to build a personal branding presence in the world

Pushed me to learn graduate-level academic research and tools through course required activities.

These skills started me on a path toward Mastery in my field, and helped me to better identify where I would be heading on the journey.

Strategies for Learner Engagement (February 2018)

Through research and projects, this course helped me to learn about Instructional Design, the history of the field, and the Instructional Design models of ADDIE, SAM, Rapid Prototyping, and Gradual Release

I designed visual information posters using Piktochart and Photoshop to illustrate these models that would engage the viewer with use of creativity and visual design principles

I learned about adult learning theories, andragogy, and what to consider when building learning experiences for such a target audience

As a cohort, we were introduced to the RISE Review Model for the first time, which became a welcome piece of my Mastery Journey practice, pushing me to delve deeper to help others and myself reflect on our designs and decisions we made with their development.

Visual and Verbal Communication in Instructional Design (March 2018)

I was able to apply visual design principles to the development of an infographic.

This course helped me to develop my skills in delivery of instruction across different audiences. It benefitted me by helping me master visual design skills to create appealing tools to use with professional development and student learning.

Through this course I learned to value the live sessions even more than I already had before, as I found opportunity to discuss topics at greater length with my professor and delve deeper into the topics each week.

I learned how to critique the designs of my cohorts, and with this critiquing learned how to also use this as a way to reflect on and improve my own works. I learned how to “find the story in data” and visually designed my infographic accordingly. I was introduced to Color Theory, and became fascinated with the subject, which I made time to discuss further with my instructor on the side. We went more in depth into typography and visual literacy, learning the principles of graphic design. As a part of the course work, I was pushed to design an interactive and visually appealing presentation that was designed with animation and audio integrated in. This added to my skill set with Adobe Photoshop, Illustrator, In Design, and Apple Keynote as I created visuals for the presentation and the presentation itself. I remained persistent and thoroughly enjoyed the creation and iterative processes we went through to reach final submission of our projects. As a part of this project, we learned the principles of instructional writing and created effective instructional narration for our presentations. I learned that there were different narrative styles that could be employed when composing instructional narration. Additionally, we learned how to use audio and text together, or just audio itself to aid and engage the learner. We also learned the difference between an infographic and a presentation - and how to design and when it’s best to use each one.

Corporate Training and Motivational Development (April 2018)

Throughout this course I learned:

how to research and utilize the research to build my credibility at the same time deliver quality content for learning

to start with the “POW” and to section out presentations to keep the audience engaged

about the importance of keeping a unified look throughout a presentation

to design and develop presentations according to a target audience

how to add and use graphs in the presentation aiding the learner to visualize the data and tell the story

to be precise in my presentation in order to adhere to time requirements for best engagement

to be meticulous with timing of animation and text in order to keep the modality effect or multimedia principle in mind

I gained greater confidence in my abilities as a presenter as we learned about how to design and develop presentations. I applied these strategies both in my workplace and abroad as I created presentations to better engage educators in professional development experiences.

I was able to help my audience enjoy their learning as much as I enjoyed sharing it with them.

Through the research and reading, we looked at how learning is visual. I created graphics to include consistency and tell a story. Additionally, I was smart with color, leveraged white space, hierarchy, de-cluttering, and accessibility.

Instructional Design and Evaluation (May 2018)

During this class, and through a real-world scenario, my cohorts and I learned how to best design a training needs analysis. We worked hard to further develop and improve a training needs analysis brief based on the strengths and drawbacks among 4 common Instructional Systems Design (ISD) models, knowledge learned from our assigned reading, knowledge gained from peer reviewed research, and feedback from my peers. Through this process, I learned how to select a certain ID model according to the target audience, developed learning outcomes, an action plan, and assessments. Writing ABCD Objectives proved to be challenging, but as we worked together, I developed a better understanding on how these were to be formulated.

Throughout this course I delved deeper into:

ID models

designing an educational game that would engage and assist the learner in their process

the difference between summative and formative assessment, and how to incorporate both as a part of the TNA

data planning and how it plays a role in the training needs analysis

putting into practice skills acquired like storyboarding and the creation of an instructional video

training preferences and different cultures, which I found to be a fascinating subject as well as important to keep in mind when designing learning experiences

Researching the background of each component of the TNA in order to back up decisions being made and provided a highly credible document

Digital Media and Learning Applications (June 2018)

Through this course I learned:

how to define what a learning object is

about digital video as a learning object

how to develop measurable learning outcomes to go along with learning object

how to develop different types of assessments and put them into practice over the course - traditional and authentic, as well as learned their benefits and limitations

to code and design with Angular JS and used the software Brackets to develop an interactive online quiz

While this last part was challenging, I love to code, and because of some past coding experiences was able to pick up the language pretty quickly as well as the interface and creation came quickly. I also learned to tap “the community brain” at times when I got stuck in areas of image development - and learned how to best import vector drawings to be used in the project.

Creating the video presentation of the learning object alongside the video was also challenging, and pushed me in new ways to develop a side by side video in Adobe Premiere Pro, something I had never done before.

Music and Audio for Instructional Design (August 2018)

This turned out to be a course where I really took my creativity to new places! First learning to fix and comp audio, I learned to correct technical issues using cutting, volume automation, compression, graphic equalization, and panning. I learned skills in Garageband and used aspects of the program that I never even knew existed.

Through the production of a Grimm’s Fairy tale music story, I learned to create using narration, dialogue, sound effects, and music to communicate the message of the story while engaging and motivating the learner. As an additional challenge, I moved into Adobe Audition to finish this project, where I learned a completely new program to produce a high quality piece. I attempted to, rather than focus in on a specific target audience, appeal to a variety of audiences’ interest. In doing so, I was looking for a wider appeal. In working on mood, I aimed for a humorous, satirical rendition of a story, helping the listener to sympathize with a character often seen as the antagonist in the original story. The sounds that I selected, helped to enhance this humor, and music to add to the feelings I was attempting to bring about in the listener. All of the sounds were downloaded from Audioblocks.com where you can find royalty free music, sound effects, and loops.

I learned to create a combination of a personal and dramatic narrative, incorporating both a conversational style at times toward the audience, and then also the dramatic telling of the story. I also thought about how to make the story more memorable, adding in sound effects that might be familiar reminders to the human ear, while intertwining some of the aspects of the original story within as well and shortening the telling. This also led to the importance of the soundscape that would support and surround the narrative to help the listener “understand the context and the relevance of the information being delivered simultaneously” (Carter, 2012, p. 56).

I worked on acoustics, using a sound booth to capture the best audio recording I could. This took reflection, absorption, diffraction, diffusion into consideration, and created optimal conditions (Dittmar, 2012). I continued to use the same microphone and pop filter to avoid plosive sounds and maximize the quality of the narration I wanted to capture. I chose to do close milking in this case as I wanted the audience to feel they were in the story alongside the character. I looked for the environmental sounds to come from the sound effects and music I would add in later. To improve upon my ability to listen and distinguish areas I needed to adjust the volume automation, EQ levels, and more, and upon the recommendation of the instructor, I invested in a pair of Sennheiser HD280PRO Headphones. Throughout the editing process, I utilized these headphones, while still remembering to listen without the headphones allowing the sound to breathe and make sure the recording carried well.

For the final project, I designed and developed music and audio tracks to add to an existing silent video for the purpose of adding instruction and engaging learners by connecting music and audio with visual information. I learned how to create a full music and audio production with use of voice talent beyond myself, as well as to enhance vocals with presets in Adobe Audition.

Through the process, I learned to create an edit decision list (EDL) to help lay out timing of narration and scenes. Again with creativity at my side, I focused on the second set of stories within the audio production to appeal to those that enjoy the mysterious or unexplained, or sitting by a campfire listening to ghost stories being told. From the beginning, the listener is invited in…if they dare. As an instructional designer, I worked to engage the audience and keep their attention throughout using these compelling stories with music and sound effects. I melded history into these stories in order to make them feel more real to the listener. I worked with the voice talent to have the narration feel spooky in its presentation, as well as a Southern accent when spoken in first person. The recording space included Adobe Audition, a sound booth along with the same microphone and pop filter to avoid plosive sounds and maximize the quality of the narration I wanted to capture, and Sennheiser HD280PRO Headphones to listen to audio for final production purposes. For the narration, I normalized all to -0.1 dB, then worked from there with volume automation. Additionally, I experimented with the speech volume leveler, as I was looking to have a similar control as taught in Garageband with the EQ Analyzer and ability to set the range for vocals.

Filmmaking Principles for Instructional Design (September 2018)

Through this incredible course, I learned how to apply the power of storytelling in instructional video to engage and motivate learners. I had to apply principles of pre-production to create a project storyboard - which I completed using photography to capture different camera angles and position, planned out lighting, wrote narration for each scene, and considered props/materials that might be needed.

Through the reading and research included in this course, I learned how to use of autonomy, conflict, and story to effectively engage a target audience. I worked to include ways to encourage the learner in their process, as well as try to find ways to add in elements of surprise/delighters to direct people’s moods in a positive direction. I thought about how I could do this through audio as well as visual design. I made a point to think about how I would help draw the learner in through different shots. Whether through a close up to give a more intimate connection with the actor, a medium shot to show emotion and body movements, or full shot to give the viewer a sense of location/setting, I wanted to make sure to engage the learner and help them become a part of the story.

In order to accomplish this, I learned to:

work with video and narration to create a story that supports an instructional module on the topic of conflict resolution

keep to time restrictions for projects

how to create a story to engage learner

utilize SMEs for my process when producing and creating the story to teach about conflict resolution

edit, taking a film from rough-cut to intermediate cut to fine cut, with post production processes as well

push myself to film with 3 different camera angles and different shot lengths, as well as used green screen and added chroma keying to my set of skills

apply learning theory to the previous version of a video to find areas for improvement

As a last piece in the course, I learned to apply critical thinking and problem solving skills to the subject of video compression. I was able to articulate how compression has an impact on video quality and file size. I also grew to better understand what compression artefacts are. I learned what the recommended resolution, bitrate, and frame rate are for the different devices, as well as five different ways to make videos smaller without losing quality. With additional research I found there are two types of compression, spatial (intraframe) and temporal (interframe) compression (Video Compression, TechQuickie, 2014, 01:24). Spatial refers to working with .jpeg, or applying compression only to individual video frames. With temporal compression, the process works with redundancy and breaks down the video and images into 8x8 pixel blocks of .mpeg. It was incredible to think about the technical skills I was being able to master as well as the knowledge I was gaining.

Game Strategies and Motivation (October 2018)

This course was full of fun, camaraderie, and collaborative learning. Through research I delved into the differences between Gamification versus game-based learning. I made the choice to design a Breakout game-based learning experience to best engage learners. The activity I developed was geared for a middle school course that would engage students in coding, robotics, and computer science. The game followed a distinct storyline that engages learners in activities to help them learn content, skills, and behaviors needed for a robotics unit. A blended learning approach was used to engage students both in online and offline activities to “Break out and save the world!”

As a part of the process, I learned how to:

design and develop a game-based learning plan including learning outcomes, rules of engagement, storyline, conflict/challenge, interaction with environment, and feedback opportunities to aid the learner(s).

produce a video presentation of the game-based learning activity

The video provided a walk-through demonstration of the game plan and summarized the concepts of game-based learning, gamification, and game strategies. The project included storyboarding for planning of the video layout, and then final design, development and production of 2-3 minute video.

Learning Management Systems and Organization (November 2018)

Having worked with numerous Learning Management Systems (LMS) over the years, I wasn’t sure what to expect from this class. I was pleasantly surprised and put to the test to develop and design an LMS for a middle school coding and drones course I was teaching at the time.

I found that there was much more to understand including:

functional architecture,

how to choose technics that could be used in the course,

how social learning and interactions can play a part, and

that it is important to consider both elemental and synthetic learning outcomes, as well as authentic, real-world connections to help support the learner’s construction/development of knowledge, skills, and attitudes (Dempsey & Van Eck, 2018)

Through projects, we learned how to develop and design:

a graphic organizer to map the layout of units to be covered in the LMS

a learning management system to be used to deliver a course, and present the learning management system through a video.

a survey to provide evaluation of the LMS’s instructional qualities and effectiveness

using Canvas, Schoology, and Edmodo

interactive assessments for the course and embedded them within the course

Media Asset Creation (December 2018)

In this course, I explored the power of a variety of media assets that are available to instructors and corporate trainers in developing online learning products, in-class presentations, and corporate learning modules. Specific techniques were examined regarding how to create the best media for a project, while also taking into account the limitations of delivery methods and technical ability. The first task, and definitely not the least, was to develop a TNA. We were allowed to choose our own scenario, or to pick from a series that were offered as examples. I chose to create something that would be useful with educators at my school, but might also prove to be useful for others beyond our walls. This caused me to revisit our previous experiences with TNAs, with the first task being to design the learning outcomes. I revisited the ABCD model we had been taught many months ago in our Instructional Design and Evaluation course, as well as thought through how to make the learning outcomes measurable, something we had gone into great depth in our Digital Media and Learning course not so many months before.

When it came to designing the Media Assets, I used storyboarding techniques that we had also been introduced to in the Instructional Design and Evaluation course, and expanded upon in our Filmmaking Principles for Instructional Design course. This helped me in particular to map out the Instructional Video, and the video I produced to “sell” the educational game I designed. My filmmaking and editing skills, as well as audio and music skills enhanced the assets that I was able to design. I thought about and found ways to create an engaging story as a part of the videos I designed. I also built on my skills and challenged myself with the software I used to design these videos - Keynote, Adobe Photoshop, Adobe Audition and Adobe Premiere Pro. For the Interactive infographic I designed to aid the learner, I pushed myself to learn and added further skill to my repertoire with Adobe XD. I found that my experience designing web pages, the skills I learned through the Digital Media and Learning course, as well as the typography and graphic design skills gained through the Visual and Verbal communications course, that were revisited and useful throughout so much of my coursework, came into great use here.

The skills that I had gained over the past number of months like how to work with deadlines, how to get and give feedback, as well as how to adhere to video time limit requirements all served me well on this endeavor. I truly realized how far I had come both personally and professionally.

Instructional Design and Technology Final Project (January 2019)

This course gave me the time to look back. It arched the story back to the beginning of it all, helping me to reflect on all that I had accomplished, but also the importance of reflection. Additionally, I developed a sense of how to create a professional presence in the world through creation of a project portfolio, resume, and the written word. I learned about trends in the world of designer portfolios, and looked at ways that I could apply this to my own portfolio. My instructor encouraged me to push myself to learn how to animate gifs for use in my portfolio, something that I was finally able to accomplish for my Adobe Portfolio. I also appreciated the instructor’s feedback on ways to improve upon my portfolio. This caused me to revisit design principles as well. Resources that I had learned to find through EBSCO, Lynda.com, websites, and my technical skills toolbox that I have developed over this Mastery Journey came into full play as a part of this experience. I was also able to learn of trends in instructional design, as well as professional resources available for IDs (i.e. publications, conferences, professional organizations, etc.) that I could call and count upon for the journey that now lies ahead.

2) How well were you able to utilize the concepts and techniques you learned from the program (theories, systems design, interface styling, and the creation of multimedia content) as you designed, developed, and implemented your Final Project?

From the very first task, as I shared in my writing about the Media Asset Creation Course, I found myself revisiting previous experiences within the IDTMS program. With the TNA, I revisited the ABCD model for developing learning outcomes taught many months ago in our Instructional Design and Evaluation course. Additionally I thought through how to make the learning outcomes measurable, something we had gone into great depth in our Digital Media and Learning course. When it came to designing the Media Assets, I used storyboarding techniques that we had also been introduced to in the Instructional Design and Evaluation course, and expanded upon in our Filmmaking Principles for Instructional Design course. This helped me in particular to map out the Instructional Video, and the video I produced to “sell” the educational game I designed. My filmmaking and editing skills, as well as audio and music skills enhanced the assets that I was able to design. I thought about and found ways to create an engaging story as a part of the videos I designed. I also built on my skills and challenged myself with the software I used to design these videos - Keynote, Adobe Photoshop, Adobe Audition and Adobe Premiere Pro. For the Interactive infographic I designed to aid the learner, I pushed myself to learn and added further skill to my repertoire with Adobe XD. I found that my experience designing web pages, the skills I learned through the Digital Media and Learning course, as well as the typography and graphic design skills gained through the Visual and Verbal communications course, that were revisited and useful throughout so much of my coursework, came into great use here. The skills that I had gained over the past number of months like how to work with deadlines, how to get and give feedback, as well as how to adhere to video time limit requirements all served me well on this endeavor.

3) Describe your most outstanding personal triumph in each course. Mastery: Personal Development and Leadership (January 2018)

My greatest personal triumph in this first course was to learn the lesson to keep moving forward. That everything I would do and experience was a part of the learning journey, and that it was of great importance to take time to reflect and make connections with how I would evolve in the months ahead.

Strategies for Learner Engagement (February 2018)

For the final weeks of this course, we were immersed in a real-world experience, taking on the role of being an Instructional Designer team at the same time as be a project sponsor team, and collaborated with cohorts as a part of the process. This was invaluable to me as it not only challenged my design skills, but also helped me to develop a collaborative relationship with my cohorts Jenny & Devin that would only become stronger as the months would continue. Additionally, this challenged me to find and learn how to collaborate in multiple ways. Through the use of shared Google Docs, Google Hangouts, discussion boards, and Piktochart, my cohorts and I found new ways to be in communication and overcame the additional challenge of being in two different time zones. While developing a Training Needs Analysis (TNA) for the first time, something that was quite challenging, we learned the importance of each component, and because it was broken down into an iterative process we were able to continue to grow while we were developing the TNA.

Visual and Verbal Communication in Instructional Design (March 2018)

The infographic I created and developed for this course was done in Adobe Illustrator, a program I had some experience with, but I found myself being challenged and developed newly heightened skills with element creation and design. Through perseverance and intention, I found great satisfaction when I was not only able to do what was being instructed, but added in creative components of my own making.

Corporate Training and Motivational Development (April 2018)

When it came to the last project where we had to be filmed, I was challenged speaking in front of the camera, I was used to being the one behind the camera. I can barely remember how many takes it took to get things right. Again, I kept with it, and managed to put together a quality video presentation. These experiences and skills helped me grow even more than I could have thought as a presenter and speaker. They also helped to prepare me for experiences to come in the summer as I presented a session at the International Society for Technology in Education Annual Conference in Chicago, and two workshops at the Apple Distinguished Educator Worldwide Institute in Austin. Not to mention the pleasure it gave me to utilize the knowledge to develop a seminar for middle school students in the fall.

Instructional Design and Evaluation (May 2018)

I was truly intimidated when we first started out with this course. How was I going to possibly produce a document that might be up to 24 pages in length, have everything that was required, and do it all in such a short period of time? What I was amazed by was how well planned out everything was, and how like clockwork I was able to check off each component. The biggest challenge proved to be writing learning objectives using the ABCD model. As my cohorts and I worked together, I developed a better understanding of how these were to be formulated. I also looked to the instructor for feedback on the side, and thanks to both efforts was successful in completing the learning objectives.

Digital Media and Learning Applications (June 2018)

I think I was most challenged by the Angular JS, but because I love to code and because of some past coding experiences I was able to pick up the language pretty quickly as well as the interface and creation came quickly. I applied prior knowledge to help me troubleshoot and problem solve. I also found it beneficial to tap “the community brain” when I got stuck in areas of image development - and learned from Devin how to best import vector drawings to be used in the project. Creating the video presentation of the learning object alongside the video was also challenging, and pushed me in new ways to develop a side by side video in Adobe Premiere Pro, something I had never done before. I looked to Lynda.com to aid me in overcoming this challenge, as well as Youtube. It was incredible once I was through it to see all that I had learned and accomplished through these efforts.

Music and Audio for Instructional Design (August 2018)

Challenging myself to be creative took time and effort. I wanted to have the audience identify with the character and to tell a compelling story. I wanted to appeal to a broad audience of those who are interested in stories, lore, and storytelling along with those whose curiosity is peaked due to sci-fi or fantasy shows like Once Upon a Time, often adding twists on an old story. Humor also had a part to play, this is something that can act as a good hook, but also is a great way to keep the audience engaged. I as an instructional designer, wanted my learners’ attention and to keep it. As Peters mentions, “on the one hand because they’ll learn better and on the other hand because they’ll enjoy the experience more” (Engagement and motivation, Peters, 2014).I learned about Carter’s Four Principles and took them into account as I designed the audio projects.

Filmmaking Principles for Instructional Design (September 2018)

There were definitely a few challenges that arose during this course. The first was the fact that while filming, I had difficulty with lighting in my initial cut. I also struggled with how to angle the cameras in such a way that the green screen would remain constant in the background for what I hoped to swap out for great scenes of space, or planet surfaces that would match my topic of creating a lightsaber out of everyday items found around your home. On top of this, it was during the Jewish Holidays (I’m Jewish), and time for filming was tricky. Somehow though, I magically made things come together, worked on the camera issue with the help of some colleagues I work with in our digital media lab at school, and managed to pull together something to be pretty proud of. I was able to learn quite a bit on my own about chroma keying, and adjusting for shadow to get the best experience on film. Incredible! I loved what I was doing and learning, and it just made me want to do that much more!

Game Strategies and Motivation (October 2018)

I found that the storyline came very easily for me in this course, as well as the game concept, but I was challenged with how everything was going to be connected from one stage to another. I had designed games in the past, but I wanted to take things up a notch, keep things really creative. I was given creative license by the instructor, something that helped me to spend more time on the challenge, something that I needed in this case. When all was said and done, I walked away with an exciting game that I was able to put into action in my classroom immediately, and gave me great satisfaction to see how I could use it to engage my students in a way that actually took them further in their learning.

Learning Management Systems and Organization (November 2018)

During this course I found myself struggling with the concepts at first. I took time to draw out a diagram that would help me better understand what I was talking about and how interconnected the different concepts were. I also worked hard to look deeper into Schoology where I would be developing my LMS, watching additional material from Schinkten that helped me to connect what I was learning about from the readings to the actual eLearning environment. As I worked to respond to my cohorts, I took it upon myself to look at additional resources that would help them in their processes and in turn helped me to delve deeper to make additional connections to the content. I found that by keeping a good attitude, and getting the work done and making sure that the contribution and effort I made would be helpful to my cohorts and my own process I was able to overcome these challenges.

Media Asset Creation (December 2018)

One of the biggest challenges that I faced during this course was how different two points of view could be. I learned just how important it is to have someone else view your work and give you their take on it. When I first designed my interactive infographic, I was pretty proud of all that I had accomplished having never used Adobe XD before. Also, in order to design the asset, I had revisited some of the components in Malcolm Knowles’ Six Principles of Andragogy (Toister, 2014). I needed to help learners know that they are responsible for learning decisions (autonomy), while helping them acquire specific skills, knowledge, or abilities through the exercise, and to keep them as intrinsically motivated as possible (Toister, 2014). Autonomy is associated with positive learning outcomes, feeling of competence, persistence, and creativity. This also can motivate the learner as they are motivated by being able to make their own choices (Peters, 2014). I wanted to make sure to build in autonomy from the first page where learners can choose the path of working on Make-a-Map activity, or Make-a-Movie activity. I was aiming to make it so that learner would be able to revisit steps if they needed to, or move around as they liked to explore more, versus a direct path only giving them one way to go. This could confuse learners though, as I learned through feedback I received from the instructor. So I rethought how I could make this clearer, and decided to create a homepage that would explain options for how learners could proceed. The instructions suggested that learners could continue step by step (follow the numbers to know where to click), or choose to go back a step if need be or return home. Creating this approach improved the interactive infographic while also taking into consideration how adults learn.

Instructional Design and Technology Final Project (January 2019)

I think my most outstanding triumph in this course was how I was able to revisit all that I had learned over the course of my Mastery Journey, breathed in all of the lessons learned, compiled a high-quality and professional portfolio, as well as learned how to create a visual resume! I could hardly believe that I had reached this point in my Mastery Journey...I had conquered the Hillary Steps to look out from the top of Mount Everest, and came to the realization that the sky is not a limit but the space in which we can soar and venture on to new and exciting adventures that await us, and I feel prepared to move forward. I am truly honored to have been able to experience the journey that I have so far, learned all that I have, with the cohorts I have, and developed connections that will last me a lifetime and bring incredible learning experiences into being!

References

Carter, C. (2012). Instructional audio guidelines: Four design principles to consider for every instructional audio design effort. Techtrends: Linking Research & Practice To Improve Learning, 56(6), 54-58. doi:10.1007/s11528-012-0615-z

Dempsey, J., and Van Eck, R. (2018). E-Learning and Instructional Design. In R.A. Reiser & J.V. Dempsey (Eds.), Trends and issues in instructional design and technology (4th ed.) (pp. 229-236). New York, NY: Pearson

Dittmar, T. (2012). Audio engineering 101: A beginner’s guide to music production. Burlington, MA: Focal Press. Retrieved from http://ce.safaribooksonline.com/book/audio/9780240819150

Peters, D. (2014). Interface design for learning: Design strategies for learning experiences. San Francisco, CA: New Riders. Retrieved from http://ce.safaribooksonline.com/book/web-design-and-development/9780133365481

TechQuickie. (2014, August 3). What is a Codec as Fast As Possible. [Video file]. Retrieved from https://youtu.be/GhWki9a7s18

Toister, J. (2014, August 23). Instructional design: Needs analysis [Lynda.com online course]. Retrieved from https://www.lynda.com/Higher-Education-tutorials/Welcome/170069/187003-4.html?autoplay=true

#fullsailuniversity #Mastery #Masteryjourney #instructionaldesign #IDTMS

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unifiedsocialblog · 7 years ago

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How to Use Social Media for Small Business: 11 Simple Tips

Getting started with social media can feel overwhelming for small businesses. But you don’t need to rack up millions of followers or have a slick brand campaign to make effective use of these budget-friendly tools.

Social media is one of the best ways to connect with fans and potential customers. If you don’t have a presence on the main networks, you’re missing out on an audience that’s ready and willing to connect with your brand.

Using social media for small business doesn’t have to be scary or expensive. Using these 11 simple social media marketing tips, businesses of any size can reach new markets, build awareness, and drive sales.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

11 essential social media tips for small business

1. Start with a plan

Every good business strategy starts with a good plan. Social media marketing for small business is no different. Since it’s so easy to use and you can get started with organic posts for free, it might be tempting to dive in and just start posting.

But without a plan, you have no way of knowing what you’re trying to achieve with your social media posts, and no way to measure whether you get there. Taking the time to create a social media plan right upfront will ensure that all your social efforts support specific business goals.

As we outline in our guide to creating a social media marketing plan, you need to:

Set social media goals and objectives: Create goals that follow the SMART framework—they should be specific, measurable, attainable, relevant, and timely. Base your goals on metrics that will have a real impact on your business, like acquiring customers or raising your conversions rate, rather than simply racking up likes.

Research the competition: What is your competition up to on social media? While you don’t want to copy them, learning from what others have done is a great way to reduce your learning curve. A competitive analysis and some social listening strategies can give you insight into what’s working and what’s not for other businesses like yours.

Conduct a social media audit: If you’re already using social media, now’s the time to take a step back and evaluate what you’ve done so far. As part of your audit, you’ll also look for impostor accounts that may be stealing your online thunder. We’ve got a full social media audit template to walk you through the process.

Find inspiration: You’ve had a look at what your competitors are doing online, but what about other businesses? Take inspiration from the success of small business in all industries. Where can you find these success stories? Head to the business section of most social networks and you’ll find useful case studies. It’s also a great idea to ask existing followers what they want to see more of, then give them exactly what they ask for.

Create a social media calendar: A social media calendar helps you post the right content to the right social channels at the right time. It should include a plan for your content mix. Try starting with the 80-20 rule: Use 80 percent of your content to inform, educate, or entertain your audience and 20 percent to promote your brand or sell your products.

2. Decide which platforms are right for you

Don’t make assumptions about where your audience spends their time online. Your instinct might tell you that you should skip Facebook and focus on Instagram and Snapchat if you’re targeting millennials, but the data shows that 82 percent of millennials still use Facebook.

We’ve compiled demographics information for all of the major social networks that can help you gauge where your audience spends their time online.

Keep in mind that you can use different social channels to reach different audiences, or to meet different business goals.

And remember that these demographics are just an overview. It’s important to understand how to reach your specific audience. In order to figure that out, you’ll need to make sure that you really…

3. Know your audience

Using social media for small business let you micro-target your audience—but first you need to understand who your audience is. By compiling data on your current customers and then digging deeper with social media analytics, you can develop a solid picture of who’s buying from you and who’s already interacting with you online. Then you can revisit your social media plan to include ways to reach more people just like them.

For example, Jimmy Beans Wool clearly understood its core market was crafty knitters and crocheters across the United States and Canada. But when the company first started, it had limited access to this huge group. The company had an email subscription list of dedicated fans, but that was not a large enough audience to sustain and grow the company.

When Jimmy Beans launched a first-of-its-kind subscription service for yarn samples and supply kits, they used a Facebook lookalike audience to reach people who shared the same characteristics as their existing dedicated fans. The ads brought in 1,000 subscribers in 36 hours—such a massive response that Jimmy Beans had to pause the ad for a few days so they could catch up with the orders. That’s a sure sign that the company understood its audience well and created an offer that spoke directly to their wants and needs.

Using social media marketing, this small yarn shop has grown into a multi-million-dollar business.

4. Build relationships

The unique benefit of social media compared to other marketing channels is that it allows you to talk directly to customers and followers. You can build relationships over time, rather than asking for a sale right upfront. That’s one reason why 93 percent of people who follow small- and medium-sized business on Twitter plan to purchase from the SMBs they follow, according to a report from Twitter and Research Now.

When people engage with your organic content or ads, you can jump in and reply, helping to build trust and form the early stages of a rewarding customer relationship—like SkinnyMint did here:

Facebook Groups are another great way to build community and establish relationships and brand loyalty. Sticking with SkinnyMint, they have a group in which women can show off their weight loss and support each other. The SkinnyMintBabes group has more than 3,300 members who act as brand champions for the product just by showing what they’ve achieved.

Using social channels, you can also build connections and relationships with other entrepreneurs and influencers in your niche. Think your business is too small to work with influencers? Consider that microinfluencers (starting with 10,000 followers) can be incredibly effective for establishing brand trust, and they are often not out of budget range for smaller brands.

5. Expand your audience

Once you have dominated your original market niche, you can use social tools to reach out to new audiences.

For example, the nutritional supplements company GoSupps started as a small business in the United Arab Emirates. Its original audience was primarily made up of bodybuilders. In order to grow the business, GoSupps needed to expand its audience to a more general sports and fitness demographic.

Using Facebook targeting options, the company reached out to new potential customers who were interested in health and fitness. The campaign resulted in a four times return on ad spend, and GoSupps has grown its Facebook Page to nearly 97,000 fans.

While the company still has a strong focus on its original bodybuilder audience, it also posts social content that has broader appeal.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = 'https://ift.tt/2yXZ2vG'; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));

Studies show that following a diet high in calcium is associated with a reduced risk of type 2 diabetes.know what's…

Posted by GoSupps.com on Thursday, November 9, 2017

You can also use social media to drive new customers to your local business. For example, Hootsuite geo-search streams can help you monitor and respond to local conversations about your business, and build relationships with other local businesses in your area.

6. Share compelling visuals whenever you can

People have come to expect social posts to include a visual component. Twitter’s internal data, for example, shows that people are three times more likely to engage with Tweets that have visual elements like a video, photo, infographic, or GIF.

Social images drive real-world action, too. More than half of millennials have made travel plans or visited a restaurant based on an image or video a friend shared on social.

Instagram, Pinterest, and Snapchat, in particular, are visual-first networks. If your content doesn’t look good, no one will stop scrolling to read what you have to say.

The Peach Truck has a business that’s practically made for Instagram. They sell fresh Georgia peaches across the United States, and all those gorgeous peaches are perfect for sharing in social posts. They’ve got a beautiful feed on Instagram and they’re making great use of Pinterest, too.

View this post on Instagram

Who else is immediately craving all their peach treats they canned this summer on the first chilly day of fall? ???? @theurbancanningco

A post shared by The Peach Truck (@thepeachtruck) on Oct 11, 2018 at 7:22am PDT

Social media was a critical component of The Peach Truck’s early growth. They started out literally selling their peaches from the back of a truck, and they used social ads to get the word out about where they would be each week. More than half of the people who came out to buy their peaches heard about the company on Facebook.

Even if you’re not selling beautiful fruit, it’s important to use great imagery in your social posts to increase engagement. For service businesses in particular, this can be a bit of a challenge. But every business can tell its story through photos and videos. Maybe you can showcase your company culture with images from inside your office.

We're working hard this week, can you tell? Happy (almost) Friday, everyone! #hootsuitelife #hootdogs ????: @milosraonicthedog pic.twitter.com/F8Nvmn4tCv

— Hootsuite Careers (@HootsuiteLife) October 19, 2018

Or maybe you can use photos of your customers to highlight how they use your service. Square does this really well, highlighting customer success and creating a warm and fuzzy feeling about what is at heart a pretty boring (though important) product.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Get the free guide right now!

View this post on Instagram

Yassin’s Falafel House in Knoxville has been recognized by Reader’s Digest as the “Nicest Place in America.” Congratulations, Yassin. It's an honor to be part of your incredible journey. ????

A post shared by Square (@square) on Oct 11, 2018 at 10:11am PDT

Another option is to use stock photos. There are plenty of free, high-quality photos online that you can legitimately use in your social posts. We’ve compiled a list of 21 free stock photo sites you can use to find images for your posts. Just make sure you stick to using appropriately licenced stock photography (like you’ll find on the sites in our list), since using random images you find online is definitely not okay and can get you in some serious trouble.

If it’s GIFs you’re looking for, check out Giphy.

7. Focus on quality over quantity

The sheer number of social media marketing options for small business might seem overwhelming—but you don’t need to do it all. It’s much more important to create quality content on a couple of key channels where you can really connect with your audience than it is to have a presence on every single social network.

Above all, be sure that your social posts offer value. If all you do is pitch and sell, there’s very little motivation for people to follow you. Remember, social marketing is all about building relationships. Be human. Be honest. Provide great content.

This is important, and you can’t fake it. According to a survey from Stackla, 86 percent of consumers say authenticity influences which brands they like and support.

You can’t do it all, and there’s no reason to try. Reach out to your audience in the places where they’re already spending time online. Focus on using one or two social channels really well, at least to start. Once you’ve got those mastered, you can build from what you’ve learned and expand your efforts.

8. Use the right tools

The secret to effective social media use is to take advantage of tools that automate or simplify much of the work. There are loads of tools to help boost your productivity so you can take make great use of social media marketing for your small business without having a full-scale social media team.

Engagement management: Social media is not a broadcasting system—it’s a way to engage with customers and fans. Social media management tools like Hootsuite can help you centralize all mentions and messages directed at your company in one dashboard so you can respond and engage without having to log into each of your individual social media accounts.

Analytics: We linked to information about analytics for all of the social networks above, but getting all of that information in one place can help you get a better picture of your social efforts overall. Brandwatch allows you to create in-depth reports, while Hootsuite Insights provides a great overview of how well you’re capturing the conversation in your niche.

Graphics: If you’re having trouble creating eye-catching for your posts, turn to tools that will help get the job done. VSCO, Piktochart and Canva are some of our favorites. You can find more photo-editing tools in our post on how to edit Instagram photos.

Content curation: It can be a struggle for small businesses to come up with new content to share every day. Content curation—the art of sharing quality posts from others (with credit, of course) can be a great way to provide value for your followers and keep them engaged. Tools like BuzzSumo and Pocket can help you find and organize content to share. You can find more content curation tools in our beginner’s guide to content curation.

9. Monitor and respond to all social media conversations around your business

We’ve already talked about the importance of responding to people who post comments or questions on your social properties. But there’s more to social engagement than that.

You need to be aware of the conversations that are happening about your business elsewhere online and respond where appropriate. This is known as social listening, and we’ve created a whole guide on how to use social listening for your business.

10. Schedule your content to free up more time for engagement

We talked about creating a social content calendar way back at the beginning of this post. Once you have that calendar in place, you can create your social posts in advance and use scheduling tools to post them automatically at the right time.

This allows you to dedicate one block of time per day or per week to creating your social content, rather than having it become an activity that takes you away from other tasks throughout the day.

11. Track and refine your performance

As you implement your social strategy, it’s important to keep track of what works and what doesn’t so you can fine-tune your efforts and improve your results. All of the analytics tools mentioned above give you a great picture of your social efforts and can help you track whichever metrics matter the most to you.

Once you have a baseline picture of how your strategy is working, it’s time to start looking for ways to get even better results. Using A/B testing, you can make small changes to your strategy that boost your success over time.

No matter how small your business, social tools can help you better connect with your audience, reach new potential customers, and increase awareness of your brand. If the possibilities seem overwhelming, start small. Remember: you don’t need to do it all. Take a focused approach—start small with one or two key networks and build your social media marketing efforts over time.

Social media for small business is easy with Hootsuite. From a single dashboard you can schedule messages, engage your audience, and monitor relevant conversations across multiple social networks. Try it free today.

Get Started

The post How to Use Social Media for Small Business: 11 Simple Tips appeared first on Hootsuite Social Media Management.

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365footballorg-blog · 7 years ago

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Sunday scenes, happy trails and red mist: What you missed in MLS Week 24

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August 13, 201811:51AM EDT

What. A. Weekend.

Is it just me, or did MLS serve up more gems than usual this weekend? Here’s a rundown of the moments that rose above the rest.

Take me to church

Let’s start at the end: Sunday’s tripleheader of national-television action delivered most everything a viewer could ask for. Toronto FC and New York City FC swapped haymakers in a match that both sides clearly treated as a barometer for their postseason ambitions (more on that in a moment). Streaking Seattle and FC Dallas capped the evening with a tense, tetchy faceoff between two West contenders who know each other all too well.

In between, D.C. United and Orlando City SC gave us a true clash for the ages at rainy Audi Field. This nail-biting 3-2 classic had everything, which makes it the easy choice for my MLS app must-see condensed match of the week. But if you watch nothing else from this barnburner, make sure to savor the incredible, iconic game-winner that Wayne Rooney and Lucho Acosta stitched together deep in injury time:

“No matter what else happens during the rest of Rooney’s stint at DCU he has already created a legendary moment for this club,” wrote one commenter on the Washington Post’s recap, which about sums it up.

Truly inspiring moment from Rooney. Hate to go on and on about it, but that’s the kind of thing that picks teammates up, picks teams up, saves jobs, saves seasons, etc.. Exceptional. #DCU #MLS

— Pablo Maurer (@MLSist) August 13, 2018

When the red mist descends

Technically, Ismael Tajouri-Shradi gets much of the credit for NYCFC’s potentially massive road win at BMO Field, as it was his long-range howitzer that vanquished a proud and persistent 10-man TFC side in the dying minutes.

Jozy Altidore, however, earned a fair chunk of credit for the visitors’ victory when he shockingly lost his composure just 11 minutes after the opening whistle, lashing out at Alex Callens after the two clashed over the ball near the touchline to earn a straight red card. It was a stunning mistake by a player whose return from injury has sparked TFC of late.

Similar gaffes were also influential in Colorado and D.C. San Jose’s Shea Salinas uncharacteristically flew off the handle to earn an ejection for delivering a nasty elbow to Dillon Serna right in front of referee Alan Kelly, while Orlando’s Cristian Higuita got busted for an off-the-ball swing at Yamil Asad that was spotted by Jose Carlos Rivero and his crew.

Three costly lapses in judgement, three losses for their teams.

Down go the Timbers

Who saw this one coming?

The Vancouver Whitecaps, despite missing Alphonso Davies to injury and carrying midweek mileage both physical and emotional from Wednesday’s gut-punch draw in the first leg of the Canadian Championship, strutted into Providence Park and dealt the Portland Timbers their first home loss of 2018, breaking the hosts’ 15-game unbeaten streak. And just like D.C.’s Acosta, Cristian Techera headed home the winner despite being the shortest player on the pitch:

Verily, Vancouver remain one of MLS’s enduring enigmas.

Rugged travelers

The Whitecaps were one of five away teams to claim all three points in enemy territory (along with Philadelphia, NYCFC, Sporting KC and the New York Red Bulls), while another two picked up road draws (Montreal, Minnesota). That’s a striking degree of away success at this time of year, particularly given the league’s tradition of home-field advantage – only four teams have a winning record in their road matches at present.

The ‘Caps adeptly executed a defend-and-counter strategy, while others exploited opposition errors. What other factors did you see? Theories in the comments section below, please.

Big first goals

Here’s another huge way to put the wind in your team’s sails during the dog-days stretch run: Scoring from unexpected sources.

The Montreal Impact secured a 1-1 draw at Real Salt Lake thanks to the first-ever MLS goal from defender Jukka Raitala – and what a sweet hit it was…

…while Colorado’s dramatic late win over the Quakes was delivered by another debut strike, this one from Nana Boateng:

BWP’s Bulls step up

Ding dong, there’s a new Supporters’ Shield front-runner!

Yes, Atlanta United (who were off in Week 24) are still tops in the league when looking at the race in total points. But in terms of points per game, a more pertinent metric for many of us, the Red Bulls are now No. 1 at 2.04 ppg, led as usual by the relentless scoring, and history-making, of Bradley Wright-Phillips.

The first to score 15 goals in five consecutive season in @MLS history: @BWPNINENINE!#CHIvRBNY | #RBNY pic.twitter.com/KtOBJopTbz

— New York Red Bulls (@NewYorkRedBulls) August 12, 2018

They’ve done it somewhat quietly, tailing Atlanta in the long shadows that organization casts. But RBNY have earned their lofty spot. They’re 8-2-0 since June 13 and seem to have navigated a midseason coaching change more or less smoothly.

Late show with Gyasi

Sunday’s drama may have distracted national observers from the striking scene at MAPFRE Stadium in Columbus on Saturday, but Gyasi Zardes’ clutch injury-time winner is worth your time.

While a bitter blow for the hard-working Houston Dynamo, who were moments away from a laudable road draw in the wake of their exhausting U.S. Open Cup semifinal victory on Wednesday and felt that an offside flag should have been raised on the play, Zardes’ technique to settle and finish in one fluid motion was lovely:

Series:

Topics:

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Sunday scenes, happy trails and red mist: What you missed in MLS Week 24 was originally published on 365 Football

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netunleashed-blog · 7 years ago

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Match Report - Man Utd 0 - 0 SJ E'Quakes

http://www.internetunleashed.co.uk/?p=16039 Match Report - Man Utd 0 - 0 SJ E'Quakes - http://www.internetunleashed.co.uk/?p=16039 Pete Hall Comment and Analysis @PeteHall86 Last Updated: 23/07/18 12:18am Alexis Sanchez gestures during Manchester United's friendly against San Jose Earthquakes Alexis Sanchez failed to inspire a flat Manchester United as they were held to a 0-0 draw by San Jose Earthquakes in a friendly in California. Sanchez returned to the side after he had joined up with the squad in the U.S. after issues over his visa had been resolved, and the Chile international came close in the first half from a free-kick. Get MUTV for only £7 a month Man Utd fans, watch every preseason game live on MUTV. Only £7 a month with no contract Just after Antonia Valencia was forced off with an early injury, Eric Bailly should have opened the scoring, but headed against the crossbar from point-blank range. Otherwise, United chances were few and far between. San Jose, in fact, had the better of the chances in the second half as Jose Mourinho gave some youngsters minutes. With better opposition to come in the form of AC Milan, Liverpool and Real Madrid in pre-season, United will have to improve a great deal to set themselves up for the coming Premier League campaign. J. Pereira (6); Valencia (6), Bailly (6), Smalling (6), Shaw (5); Herrera (5), Garner (5), A. Pereira (7); Chong (5), Martial (5), Sanchez (6).Subs: Fosu-Mensah (6), Tuanzebe (6), Greenwood (6), Grant (7), Darmian (6), Mata (5), Mitchell (6), McTominay (6), Gomes (N/A). United should have been in front as early as the fourth minute, but Bailly somehow contrived to hit the crossbar from a matter of yards away.The rest of the first half was slow paced, with the Californian heat taking its toll. Sanchez had United's only other effort of note, as he curled a free-kick just wide. Ander Herrera in action with Luis Felipe of San Jose Earthquakes After the break, San Jose changed their entire XI, with United also ringing the changes, and that did not help the flow of the game.Replacement United goalkeeper Lee Grant was by far the busier stopper, with the pick of his saves denying San Jose veteran Chris Wondolowski from just inside the box.Scott McTominay did have a decent opportunity to snatch an undeserved victory for United late on, but his header was tame and saved easily. Jose Mourinho makes a point during Manchester United's friendly against San Jose Earthquakes In the dying embers, Wondolowski powered a header onto the crossbar, but Grant's goal remained unbreached.What's next?United embark upon another International Champions Cup campaign this week, with AC Milan up first on Thursday, before a clash with old foes Liverpool.MUTV is the only place to watch all of Man United's pre-season matches live, and hear first on new signings. Go to www.sky.com/mutv to find out more, or go to Sky channel 418 and press red. Fantasy Football is back! Fantasy just got real. Pick your Sky Sports Fantasy Football team for free here. 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require(['skysports_digrev', 'sdc-site-pub-sub'], function (appController, pubsub) { window.sdc = window.sdc || {}; pubsub.init(window.sdc); appController.init(); }); Source link

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ubizheroes · 8 years ago

Text

How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

Posted by randfish

When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant.

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https://fast.wistia.net/assets/external/E-v1.js

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how Google is giving us insight through their search results, their suggested searches, and their related searches into the intent that searchers have when they perform their query and how if we’re smart enough and we look closely and study well, we can actually get SEO and content opportunities out of this analysis.

So the way I thought I’d run this Whiteboard Friday is a little bit different than usual. Rather than being purely prescriptive, I thought I’d try and illustrate some actual results. I’ve pared them down a bit and removed the descriptions and taken some out, but to try and show the process of that.

Query 1: Damaged furniture

So here’s a query for damaged furniture. If I am trying to reach searchers for this query — let’s assume that I’m in the furniture business — I might see here that there are some ads up at the top, like this one from Wayfair, inexpensive furniture up to 70% off. I scroll through the organic results — Everyday Clearance Furniture Outlet, MyBobs.com, okay, that’s a local place here in Seattle, Seattle Furniture Repairs and Touchups. Okay, this is interesting. This is a different type of result, or it’s serving a different searcher intent. This is, “We will repair your furniture,” not, “We will sell you cheap, damaged furniture,” which these two are. Then How Stuff Works, which is saying, “We will show you how to repair wooden furniture.”

Now I scroll down even further and I get to the related searches — scratch and dent furniture near me, which suggests one of the intents absolutely behind this query is what Wayfair and My Bob’s are serving, which is cheap furniture, inexpensive furniture that’s been previously damaged in some way. Clearance Furniture Outlet, similar intent, Bob’s Discount Furniture Pit, I’m not totally sure about the pit naming convention, and then there are some queries that are similar to these other ones.

So here’s what’s happening. When you see search results like this, what you should pay close attention to is the intent to position ratio. Let’s say…

Intent A: I want to buy furniture

Intent B: I am looking to touch up or repair my furniture

Intent C: Show me how to do it myself

If you see more A’s ranking near the top, not in the advertising results, because those don’t need a very high click-through rate in order to exist. They can be at 1% or 2% and still do fine here. But if you see these higher up here, that is an indication that a higher percent of Google searchers are preferring or looking for this A intent stuff. You can apply this to any search that you look at.

Thus, if you are doing SEO or creating content to try and target a query, but the content you’re creating or the purpose you’re trying to serve is in the lower ranked stuff, you might be trapped in a world where you can’t rise any higher. Position four, maybe position three is the best you’re going to do because Google is always going to be serving the different intent, the intent that more of the searchers for this query are seeking out.

What’s also nice about this is if you perform this and you see a single intent being served throughout and a single intent in the related searches, you can guess that it’s probably going to be very difficult to change the searcher intent or to serve an entirely different searcher intent with that same query. You might need to look at different ones.

Query 2: E-commerce site design

All right. Next up, e-commerce site design. So an ad up here, again, from Shopify. This one is “Our e-commerce solution just works.” They’re trying to sell something. I’m going to go with they’re trying to sell you e-commerce site design.

Intent A: They are trying to sell you ecommerce design

Intent B: I am looking for successful e-commerce design inspiration/ideas

30 Beautiful and Creative E-commerce Website Designs, this is also from Shopify, because they just took my advice, well, okay, obviously they took my advice long before this Whiteboard Friday. But they’re ranking with exactly what we talked about in intent B, which was essentially, “Hey, I am looking for inspiration. I’m looking for ideas. I’m trying to figure out what my e-commerce website should look like or what designs are successful.” You can see that again — intent B. So what’s ranking higher here? It’s not the serve the purchase intent. It’s serve the examples intent.

When we get to related searches, you see that again, e-commerce website examples, top e-commerce websites, best e-commerce sites 2016, these are all intent B. If you’re trying to serve intent A, you better advertise, because ranking in the top results here is just not going to happen. That’s not what searchers are seeking. It’s going to be very, very tough.

Slight side note:

Whenever you see this, this late in the year, we’re in October right now as we’re filming this Whiteboard Friday. I did this search today, and I saw Best E-commerce Sites 2016 still in here. That suggests to me that there were a lot more people searching for it last year than there are this year. You will see there’s like the same thing for 2017 down below, but it’s lower in the related searches. It doesn’t have as much volume. Again, that suggests to me it’s on a downward trend. You can double-check that in Google trends, but good to pay attention to. Okay, side note over.

Query 3: Halloween laboratory props

Let’s move on to our last example here, Halloween laboratory props. So Halloween is coming up. Lots and lots of people looking for laboratory props and props and costumes and decorations of all kinds. There’s a huge business around this, especially in the United States and emerging in the United Kingdom and Australia and other places.

So, up at the top, Google is showing us ads. They are showing us the shopping ads, shop for Halloween laboratory props, and they’ve got some chemistry sets and a Frankenstein-style light switch that you can buy and some radioactive props and that kind of thing from Target, Etsy, and Oriental Trading Company.

Then they show images, which is not surprising. But hot tip, if you see images ranking in the top of the organic results, you should absolutely be doing image SEO. This is a clear indication that a lot of the searchers want images. That means Google Images is probably getting a significant portion of the search volume. When I see this up here, my guess is always it’s going to be 20% plus of searchers are going to the image results rather than the organic search results, and ranking here is often way easier than ranking here.

More interesting things happening next. This result is from Pinterest, “Best 25 Mad Scientist Lab Ideas on Pinterest,” “913 Best Laboratory, Frankenstein, Haunt Ideas Images on Pinterest,” “DIY Mad Scientist Lab Prop on Pinterest.” By the way, there’s a video segment in here, which is all YouTube. This happens quite a bit when there is heavy, heavy visual content. You essentially see the domain crowding single-domain domination of search results. What does that mean? Don’t do SEO on your site, or fine, do it on your site, but also do it on Pinterest and also do it on YouTube.

If you’re creating content like these guys are over here, BigCommerce and Shopify created these great pieces for beautiful ecommerce designs, they’ve put together a ton of images, wonderful. You can apply that same strategy for this. But then what should you do? Go to Pinterest, upload all those images, create a board, try and get your images shared, do some Pinterest SEO essentially. Do the same thing on YouTube. Have a bunch of examples in a short video that shows all the stuff that you’re creating and then upload that to YouTube. Preferably have a channel. Preferably have a few videos so that you can potentially rank multiple times in here, because you know that many people are going here. This is pretty far down. So this is probably less than 10% of searchers make it here, but still a ton of opportunity. Very different type of search intent than what we saw in these previous two.

Look at the related searches — homemade mad scientist lab props, mad scientist props DIY, do it yourself, how to make mad scientist props. These intents are, generally speaking, not being served by any of these results yet. If you scroll far enough in the YouTube videos here, there’s actually one video that is a how-to, but most of these are just showing stuff off. That to me is a content opportunity. You could make your Pinterest board potentially using some of these, DIY homemade, how to make, make that your Pinterest board, and probably, I’m going to guess that you will have a very good chance of pushing these other Pinterest results out of here and dominating those.

So a few takeaways, just some short ones before we end here.

In the SEO world, don’t target content without first understanding the searcher. We can be very misled by just looking at keywords. If we look at the search results first, we can get inside the searcher’s head a little bit. Hopefully, we can have some real conversations with those folks too.

Second, Google SERPs, search suggest, related searches, they can all help with problem number one.

Three, gaps in serving intent can yield ranking opportunity, like we showed in a few of these examples.

Finally, don’t be afraid to disrupt your own business or your own content or your own selfish interest in order to serve searchers. In the long term, it will be better for you.

You can see that exemplified here by Shopify saying, “We’re going to show off a bunch of beautiful ecommerce designs even though some of them are not from Shopify.” BigCommerce did the same thing. Even though some of them are not using BigCommerce’s platform, they basically are willing to sacrifice some of that in order to serve searchers and build their brand, because they know if they don’t, somebody else clearly will.

All right, everyone. Hope you’ve enjoyed this edition of Whiteboard Friday. I would love to hear your examples in the comments about how you’ve done search intent interpretation through looking at search results. We’ll see you again next week. Take care.

Video transcription by Speechpad.com

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toothextract · 8 years ago

Text

How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

Posted by randfish

https://fast.wistia.net/embed/iframe/y6gyoo1ezs?videoFoam=true

https://fast.wistia.net/assets/external/E-v1.js

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Query 1: Damaged furniture

So here’s what’s happening. When you see search results like this, what you should pay close attention to is the intent to position ratio. Let’s say…

Intent A: I want to buy furniture

Intent B: I am looking to touch up or repair my furniture

Intent C: Show me how to do it myself

Query 2: E-commerce site design

Intent A: They are trying to sell you ecommerce design

Intent B: I am looking for successful e-commerce design inspiration/ideas

Slight side note:

Query 3: Halloween laboratory props

So a few takeaways, just some short ones before we end here.

Second, Google SERPs, search suggest, related searches, they can all help with problem number one.

Three, gaps in serving intent can yield ranking opportunity, like we showed in a few of these examples.

Finally, don’t be afraid to disrupt your own business or your own content or your own selfish interest in order to serve searchers. In the long term, it will be better for you.

Video transcription by Speechpad.com

from https://dentistry01.wordpress.com/2017/11/10/how-google-gives-us-insight-into-searcher-intent-through-the-results-whiteboard-friday/

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