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[laitbu]

What I mean by blending Wellness into Branding

There is a palpable shift happening in the world of Branding. Companies are beginning to realize that customers - and team members - are seeking more than just a product or service or a company to work for - they are seeking an experience. And this is where the concept of wellness comes into play.

Incorporating wellness into Branding is about more than just offering healthy options at meal time or promoting self-care at random. It's about creating a sense of hospitality, a feeling of being taken care of and valued. It's about understanding that our customers and team are human beings with needs that extend beyond the purely transactional. It’s about deeply blending empathy into all interactions.

At laitbu, we understand the importance of wellness, and how hospitality comes into play, in Branding better than anyone. We are a hospitality-forward Brand Agency, meaning that we approach Branding with the same level of care and attention to detail that a five-star hotel would approach their guests (this includes team culture).

This means that we take the time to truly understand our clients'/guests’/teams’ needs and desires. We work to create a Brand experience that speaks to all of those needs on a deep and meaningful level. We don't just slap a logo on a product and call it a day - we create an entire universe of experiences that our customers can immerse themselves in.

And why do we do this? Because we believe that the Brands that will truly succeed in the future are those that prioritize not just the guest experience but the humans behind the Brand. 

‘Great Brands Empower People.’ - laitbu

By incorporating wellness and hospitality into Branding, we are able to create Brands that stand out from the competition. Brands that offer something more than just a product or service - they offer an experience that holistically nourishes people.

But don't just take our word for it - the numbers speak for themselves. Brands that prioritize the customer experience see higher customer satisfaction rates, increased customer loyalty, and higher profits. And isn't that what every business owner wants?

So if you're looking for a Brand Agency that truly understands the importance of wellness, and hospitality, in Branding, you’ve come to the right place. We aim to be the Best Brand Agency in the world for those Brands making a positive impact on the world, and we are committed to creating/nurturing Brands that stand the test of time. 

Immerse yourself in our universe of experiences, and let us show you what hospitality-forward Branding is all about.

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paypal: paypal.me/laitbu

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[laitbu]

Brand Culture Goes Deep

People don’t stay loyal to soulless Brands that leave no lasting impact. So let’s talk about Brand Culture, the heart and soul of what truly makes a Brand great.

Branding goes way beyond aesthetics or a catchy slogan. A Brand is a complex tapestry of values, beliefs, and behaviors that define who a company is and what it stands for. And at the core of that tapestry lies Brand Culture - the set of shared values and practices that shape a company's every move.

Why does Brand Culture matter so much? For one, t's a powerful driver of business success. Companies that prioritize building a strong Brand Culture tend to see higher employee engagement, greater customer loyalty, and better financial performance. But it's also about creating a legacy that endures beyond any one product or service. By building a Brand that stands for something meaningful, a company can create a lasting connection with guests that transcends transactional relationships and inspires a sense of community around the Brand.

How do you go about building a strong Brand Culture? It all starts with defining your company's values and beliefs. What do you stand for? What kind of impact do you want to make in the world? Once you have a clear sense of your Brand's Purpose, you can begin to infuse that purpose into everything you do.

From your Brand Voice to your customer experience, every aspect of your Brand should be aligned with your values and resonate with your audience. And it's not a one-time effort - building a strong Brand Culture requires ongoing investment and care to nurture and sustain.

The effort is worth it. As consumers continue to demand authenticity, transparency, and purpose from the Brands they engage with, a strong Brand Culture will become even more essential. Brands that prioritize building genuine connections with their audiences by aligning their values with those of their customers will be the ones that thrive in the years to come.

We should all commit to creating Brands that stand for something meaningful and inspire us to be our best selves. Let's build Brands that are more than just logos & beautiful imagery - let's build Brands with spirit.

So how can you create and nurture a strong Brand Culture? Let's take a look at some real-world examples:

Define your Brand's Purpose: Hotel Vermelho, a boutique hotel in Melides, has a purpose beyond just providing a place to stay. The hotel's mission is to provide a unique and immersive experience for guests that highlights the beauty and culture of Portugal while prioritizing sustainability and eco-friendliness. This purpose is reflected in every aspect of the hotel's operations, from its design to its community outreach initiatives.

Align your Brand's values with your employees: Monos Travel, a sustainable travel company, places a strong emphasis on its employees and their values. The company's core values include "respect for the environment, social responsibility, and a commitment to sustainable travel." Monos Travel empowers its employees to live out these values by offering training and education programs, as well as opportunities to volunteer and give back to local communities.

Create a consistent customer experience: Delta Airlines, one of the world's largest airlines, has built a Brand Culture around its commitment to customer service. The company's core values include "putting customers first, acting with integrity, and striving for excellence." These values are reflected in every aspect of the customer experience, from the quality of service to the design of the cabins.

Invest in ongoing Brand building: Cuixmala, a luxury eco-resort in Mexico, has built a Brand Culture around its commitment to sustainability and social responsibility. The company's core values include "environmental stewardship, social responsibility, and ethical business practices." Cuixmala invests in ongoing brand building by regularly sharing updates on its sustainability initiatives, engaging with customers and stakeholders through social media, and partnering with local organizations to support community development.

With these aspirational examples, you can create a Brand Culture that resonates with your audience and inspires loyalty and engagement. Start building a Brand with heart and soul – one that stands for something meaningful and makes a lasting impact in the world.

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patronage welcome:  

venmo: @laitbu

cashapp: @laitbu

paypal: paypal.me/laitbu

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[laitbu]

there’s got to be a reason...

There’s got to be a reason…

I don’t know about you but if I am going to be loyal to a Brand, I don’t want to be bored. I want to understand the mission of the Brand, and the why behind it, in a captivating way. I want to feel a part of something greater. I want to make an impact, even as a guest, to the holistic experience. 

There are some Brands who really know how to shake things up. They are the ones that set the standard. They are the ones carving out a path others had yet to see or were unable to navigate without some sort of hope-lighting to expose what is possible. These are the Brands that excite me the most. Whether a Brand is reinventing the wheel or crystalizing a better way to do something, I invite the challenge.

The reason I do what I do is because I understand how solid Branding, along with solving big problems, can turn a seemingly lofty dream into a tangible reality. I’ve witnessed this many times with Brands I have helped launched and ones I have studied closely.

You can create the most incredible art, invent the most useful piece of technology, or write a book with information that changes lives for the better, but if nobody - or a select few only - knows about it, how are you to make the impact which was ultimately the greater mission?

To create a Brand is an honor. To make it accessible, is heroic.

You are most likely sitting on gold. And yet, it remains virtually invaluable if its existence is totally unknown, or worse, un-shared. Even for Brands with a broad reach are often not highlighting the thing, or things, that truly set them apart - the magic, as I like to call it.

To see this magic, though, is often challenging at best. It is easy to become blinded by all the noise. But you have got to have a clear understanding as to what the magic is behind your Brand and how to amplify it. You are going to need that clarity to stay ahead of the curve throughout your Brand’s journey.

So let me ask you, sincerely, do you know what that magic is? You may know but you also may think you know. Regardless, and more importantly, are you highlighting the real magic in your Branding. I’m talking about the root of it all. The reason for its existence. I’m talking about going deep.

Going deep can be daunting for some. And that’s okay. Not everyone’s willing, or able, to dive into the depths of the ocean that is your Brand to pull out that piece of gold longing to be witnessed. Sometimes this can be grueling but more often the answer is simple.

‘There is always a simple solution to a big problem.’ [-a random billionaire my friend went on a few dates with.] We are just so used to overcomplicating things.

This is why, sometimes, you need an experienced “diver.” In this case, you need access to an insightful outsider with high standards for the quality of how a Brand’s mission should be deployed. You need someone to show you what is so simple and right in front of you, usually because it’s that simple and obvious. So often Brand’s question how it could be so simple. This is why it is difficult to find. But then choosing the perfect hue to highlight the findings, is another adventure - one that, as a professional in this sphere, I welcome eagerly.

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patronage welcome:  

venmo: @laitbu 

cashapp: @laitbu 

paypal: paypal.me/laitbu

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[laitbu]

Quality Over Quantity

Invest in your Brand; Save your resources.

In a world where advertisements and cold-calling seem to be the norm, it's important to remember that quality over quantity is key when it comes to Branding. Investing in a solid Brand will not only save you time, energy, and money, but it will also attract the right people to your business. Rather than bombarding potential, or worse - uninterested, customers with ads, invest in your Personal Brand and use that as leverage to bring business to your company's Brand.

If you're not seeing a return on your investment in advertising and marketing initiatives, it's likely because you don't have a solid foundation. Or maybe you do have a solid foundation, but your message isn't clear. If people don't know what you've built or why it's important, how are they supposed to care and support your mission? 

Think about a brand that you love. Chances are, you were loyal to that brand from the beginning. 

I’ll give you an example of one of my favorite Brands in the universe: The Four Seasons. This Brand has my heart, and even though, I am an avid boutique hotel guest, The Four Seasons did something for me which changed me forever. It taught me the true value of exceptional kindness and how that could be at the forefront of a successful business model. The Four Seasons focuses on empathy and trust, which is key to building a successful brand. For some reason the empathy part seems to be lost on so many Brands.

‘What I came to realize was the root of all evil isn’t money - it’s lack of empathy’ - chatgpt one day when I prompted the ai to imagine they were a sci-fi novelist writing about a character in the future who invented an app that solved the world’s financial crisis (We are still collaborating on this one. Stay tuned.)

Branding is crucial for establishing trust with your guests. When your Brand is properly nurtured, you should be able to retain loyalty from day one. You also want your Brand message to be focused, obvious, and delivered via all possible elements, from company culture to online presence to design. This takes proper leadership and communication that actionably resonates with your audience.

Another well-marketed product that I admire is Monos. Their Branding is so clean and straightforward, and the products themselves are of such amazing quality. Everything from quality customer service to online presence is consistent. From their visual message to Brand voice, you feel like you're part of a community of people who appreciate beautiful design. The entire guest experience inspires loyalty.

When it comes to your Personal Brand, remember that it's not just about what you say, but also how you say it (not to mention how people see it; better yet, how people feel it). Your Brand is a reflection of you and your values, and it should resonate with your audience (that is, your target audience). Don’t waste your resources. Instead, put energy into what will produce quality results. Stay focused on building trust with your guests and team. And remember that quality over quantity is key. By investing in solid Branding, you'll attract the right people to your business and build a loyal customer base that will stick with you, carrying out your Brands mission together. It won’t happen without them.

*disclaimer: I have no affiliation with The Four Seasons or Monos other than the fact that I, myself, and a loyal guest at their fabulous Brand spaces.

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patronage welcome:  

venmo: @laitbu

cashapp: @laitbu

paypal: paypal.me/laitbu

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[laitbu]

Now It’s Personal

Welcome to the world of Personal Branding, where your reputation and identity are your most valuable assets. I am here to remind you that investing in your Personal Brand is essential in today's world.

Your Personal Brand is what sets you apart, it's highlighting your magic (your UVP/unique selling proposition), and it's what makes people want to clientele with you (work with you, hire you, follow you). It is the image and perception you project to the world.

So why is investing in your Personal Brand important? The answer is simple: in today's competitive market, it's not enough to be good at what you do. You need to be able to stand out, and that's where your Personal Brand comes in.

Your Personal Brand is your calling card. It is what people remember about you long after you've left the room. It's your reputation, your values, your expertise, and your personality all rolled into one. It's what makes you unique, and it's what makes people want to connect with you.

Keep this in mind: 'People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' -Maya Angelou

Investing in your Personal Brand means taking the time to define who you are and what you stand for. It means crafting a compelling story that resonates with your audience and showcases your strengths. It means building a consistent and authentic online & offline presence that reflects your Brand's values and message.

But investing in your Personal Brand isn't just about creating a polished image. It's about what’s under the surface; it’s about developing your skills and knowledge, building your network, and positioning yourself as a thought leader in your industry.

So, how do you start investing in your personal brand? 

• Define your values and message: Who are you? What do you stand for? What's your magic? What sets you apart from others in your field?

• Develop your skills and expertise: Invest in your education, your personal & professional development, and become an expert in your field.

• Build your network: Connect with others in your industry, attend networking events, and collaborate with like-minded individuals.

• Create a consistent and authentic presence (both online & offline). Use social media and other online platforms to showcase your brand's values and message, and engage with your audience.

Remember, investing in your Personal Brand is not a one-time thing. It's an ongoing process that requires time, effort, and dedication. But the rewards are worth it. By investing in your Personal Brand, you'll build a reputation that precedes you, establish yourself as a thought leader in your industry, and open up new opportunities for success.

Start investing in yourself today and watch what you attract.

‘Don’t want. Be.’ • • • • • • • • • • • • • • • • • •

patronage welcome:  

venmo: @laitbu

cashapp: @laitbu

paypal: paypal.me/laitbu

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[laitbu]

Your Team as Guests

I cannot stress this enough: members of your team are guests experiencing your Brand.

As a business owner or manager, you know that your team is critical to your success. But have you considered that your team members are not just employees, but also guests who experience your brand? At laitbu, we understand this crucial distinction and firmly believe that treating team members as guests is the key to building a strong brand culture.

So, what does it mean to treat your team members like guests? It means creating an environment where everyone is working towards the same goal, shares values, and each member is valued for their contribution. At laitbu, we prioritize this by holding and/or coaching other leaders to hold regular inspirational meetings where team members are reminded of the vision and how they play a vital role in it.

Moreover, we encourage team building exercises to build strong relationships amongst team members. This fosters a culture of collaboration and trust, allowing teams to work more effectively and efficiently. We also create space for team members to share their ideas and insights. By doing so, we embrace innovation and creativity, making everyone feel heard and included.

Celebrating success is another important aspect of building a strong brand culture. At laitbu, we make sure to celebrate every milestone, whether it’s a successful product launch or a team member’s personal achievement. This creates a positive work environment and fosters a sense of community and belonging.

Finally, we believe in leading by example. As leaders, we embody the values and principles of our brand culture, treating everyone with respect and kindness, being transparent and honest, and always striving to do better.

Investing in your team members is an investment in your business's success. By seeing your team as guests who experience your brand, you create a culture that is inclusive, collaborative, and innovative. We believe that by prioritizing our team members, we create a better experience for everyone, including our customers. Join the ‘teams as guests’ movement in building a strong brand culture that empowers and values everyone holistically.

And remember... 

‘Everything is Marketing’

[Recommended read: Rework by Jason Fried and David Heinemeier Hansson] 

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patronage welcome:  

venmo: @laitbu

cashapp: @laitbu

paypal: paypal.me/laitbu

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