"Yes, actors have stages and moments like this, therefore they have influence but it's only best when we lead by example and we can encourage new norms that are cleaner, greener and fairer for all of us. In doing so we hope to change the narrative as well, from fear and doom to possibility and agency. We can signal to audiences that climate action isn't just about giving things up, it's also about taking things up, that can be inclusive, accessible, innovative and exciting."
BENEDICT CUMBERBATCH | Earthshot Prize Innovation Summit | Sep 24, 2024.
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