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freelancingbyfarah · 4 months ago

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Diversification of Freelance Services

The freelance economy has witnessed significant growth over the past decade, with more professionals turning to independent work for flexibility, control, and financial opportunity. One of the most crucial strategies for freelancers to remain competitive and maximize income potential is diversification of services. By expanding their skill sets and offering a variety of services, freelancers can attract a broader client base, increase job security, and enhance their earning potential.

This comprehensive guide explores various ways freelancers can diversify their services across different industries, the benefits of doing so, potential challenges, and practical steps to implement diversification successfully.

Chapter 1: The Importance of Diversification in Freelancing

1.1 Why Diversification Matters

Diversification in freelancing is essential for several reasons:

Reduces Income Risk: Relying on a single service or client can be financially risky. By diversifying, freelancers can ensure a steady income stream even if demand for one service declines.

Increases Marketability: Clients prefer versatile freelancers who can handle multiple aspects of a project, reducing the need to hire multiple specialists.

Improves Professional Growth: Learning new skills and expanding service offerings help freelancers stay relevant in a constantly evolving market.

Enhances Client Retention: Offering multiple services can lead to repeat business, as clients are more likely to return for additional services.

1.2 Common Challenges in Diversification

Despite its advantages, diversification comes with challenges:

Time and Learning Curve: Acquiring new skills and perfecting them takes time.

Balancing Multiple Services: Managing various services effectively without compromising quality can be difficult.

Marketing Complexity: Freelancers need to promote multiple services without confusing potential clients.

Understanding these challenges can help freelancers navigate the diversification process strategically.

Chapter 2: Strategies for Diversifying Freelance Services

2.1 Expanding Within Your Niche

The easiest way to diversify is by expanding within your existing niche. For example:

Graphic Designers can offer branding consultations, website design, and social media graphics in addition to logo creation.

Writers can extend their expertise to technical writing, copywriting, blog content, and ghostwriting.

Web Developers can add UX/UI design, SEO optimization, and mobile app development to their offerings.

2.2 Learning Complementary Skills

Freelancers can enhance their existing services by acquiring complementary skills:

SEO + Content Writing: Writers who understand SEO can offer optimized content creation.

Social Media + Paid Advertising: Digital marketers can expand into Facebook and Google Ads management.

Video Editing + Motion Graphics: Video editors can increase value by offering animation services.

2.3 Entering New Markets

Some freelancers successfully branch out into entirely new industries:

A photographer might transition into video production.

A business consultant might offer online courses.

A coder might start selling digital products.

This requires substantial effort but can open up entirely new revenue streams.

2.4 Productizing Your Services

Turning services into products allows freelancers to generate passive income. Examples include:

Templates & Presets: Designers can sell Canva or Photoshop templates.

Ebooks & Courses: Writers and marketers can create educational content.

Website Themes: Developers can sell WordPress themes.

Chapter 3: Industry-Specific Diversification Strategies

3.1 Writing & Content Creation

Writers can expand into various domains:

Blogging & SEO Content

Technical Writing

Copywriting & Sales Pages

Grant Writing

Scriptwriting for Videos & Podcasts

Ebook Ghostwriting

3.2 Graphic Design

Graphic designers can explore:

Branding Packages

UX/UI Design

Social Media Design

Print & Packaging Design

Infographics & Data Visualization

Presentation Design

3.3 Web Development

Web developers can branch into:

Custom Web Development

Shopify & E-commerce Store Setup

SEO Optimization

API Development

Website Maintenance & Security

3.4 Digital Marketing

Marketing freelancers can offer:

PPC Advertising (Google Ads, Facebook Ads)

Email Marketing Automation

Social Media Strategy & Management

Influencer Marketing

Marketing Analytics & Conversion Rate Optimization

3.5 Video & Animation

Video professionals can expand their offerings to include:

Motion Graphics & Animated Videos

YouTube Video Editing

Corporate Training Videos

Social Media Video Ads

VR/AR Video Production

3.6 Business & Consulting

Consultants can diversify by offering:

Business Coaching & Strategy

Financial Planning & Tax Consulting

Leadership Development & Training

Data Analytics & Business Intelligence

Personal Branding Consultancy

Chapter 4: Implementing Diversification Effectively

4.1 Assessing Your Strengths & Interests

Freelancers should evaluate:

Current Skills: Identify what can be expanded or improved.

Market Demand: Research which services are in high demand.

Passion & Interest: Choose services aligned with personal interests to ensure long-term commitment.

4.2 Upskilling & Certifications

To gain credibility in new services, freelancers can:

Take online courses (Udemy, Coursera, LinkedIn Learning).

Earn certifications (Google Analytics, HubSpot, AWS).

Work on personal projects to refine skills.

4.3 Marketing Your Expanded Services

To promote new services effectively:

Update Portfolio & Website: Showcase diverse work samples.

Leverage Social Media & LinkedIn: Share insights about new offerings.

Offer Package Deals: Encourage clients to bundle services.

Use Testimonials & Case Studies: Demonstrate expertise in diversified services.

4.4 Managing Multiple Services Efficiently

Successful diversification requires:

Time Management Tools: Use tools like Trello, Asana, and Notion.

Automation: Automate repetitive tasks with Zapier or AI tools.

Outsourcing: Delegate tasks that aren’t core strengths.

Chapter 5: Case Studies & Success Stories

5.1 Case Study: A Writer Turned Digital Marketer

John started as a freelance blog writer but expanded into SEO consulting and content strategy. Within two years, he tripled his income and secured long-term clients.

5.2 Case Study: A Designer Turned Course Creator

Lisa, a graphic designer, leveraged her skills to create and sell design courses on Udemy, generating passive income alongside client work.

5.3 Case Study: A Developer Turned SaaS Entrepreneur

Michael, a web developer, built a Shopify app that now provides a recurring revenue stream, reducing reliance on project-based work.

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hunterstream591 · 4 years ago

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Best Free Writing Software For Mac

Book Writing Software For Mac

Script Writing Software Free Mac

Best Free Music Writing Software For Mac

Best Free Novel Writing Software For Mac

Best Free Writing Software For Mac

Check Writing Software For Mac

There are many people who are just fond of writing and for their writing, they just need the right tool. The combination of a perfect writing tool and the writer can deliver some of the best and unique forms of writing. There is an enormous amount of writing tools present which can help you to reach your destination. Today we will be discussing on some special writing apps for MAC devices. These apps are leading in the MAC world and many of the users are using this.

The main reason why this app is on our list is it is free to use. But the pro version of this app will cost you $14.99 per year. Conclusion on Best Writing Apps for Mac. So, these were some of the important writing apps for the Mac. Many people across the globe are using those apps and came with some of the best of the writers. Offline Scriptwriting Software for Mac 6. Highland Software. Highland software works with the Fountain file format, a text-based file compatible with several of the best screenwriting software options. Fountain documents are plain text, so when you write one you don’t fiddle with formatting, and can write it anywhere (GoogleDocs, NotePad, etc). Ulysses is one of the most sought after novel writing software programs today but it also caters to any type of writers. The software can transform the text into stunning eBooks, PDFs and Word documents- properly styled & formatted. It will even export the works into HTML format so.

The writing apps for Mac which we will be discussing today comes loaded with different types features and people using those apps gave very positive reviews. So without doing any further delay let’s start the discussion.

Remember this app won’t elevate your writing skills it can just modify your writings.

Here are Best Writing Apps for Mac

Listed below are some of the best writing apps for Mac which you should check out in order to get the best of the writing experience.

1) Ulysses

Ulysses is a multitasking writing app for Mac where you can write different types and patterns of writing like if you want to write short things you can do that or if you want to go for big things even you can do that too. As soon as you open this app you will be greeted with a beautiful interface which is very advanced looking.

The design of the interface is so nice that you can easily get into the system instantly. The app is divided very smartly into three division. The middle pane, the left pane, and the right pane.

The left pane of the app consists of the library place where you will get different types of things like your menu, folders, trashes etc. Here you will also get the option to store your writings on the cloud storage. Coming to the middle pane which is also known as sheet where you will find all your individual documents.

The right pane is the most important part it is the text editor place where you do all your main works. This app supports different types of formats which can help you to get the best of the writing facilities. This app is not available for free it will cost you around $44.99 which looks quite a decent with a feature loaded like this.

Interested Read on How to do movie downloads free

2) Scrivener

Talking about Scrivener this app is very close to Ulysses and comes loaded with different types of features. But if we take a deeper look at this app then only we can explore the lacking of this app. The first thing which should be developed is the user interface. The user interface looks quite complicated and many needs time to get familiar with this app.

Many people find this app not much comfortable. Now let us find out some of the best and important features of Scrivener. The most attractive thing about this app is that they come with the best of the organization facility which really helps you to maintain your works.

Even finding your document gets very easy as they come loaded with the dedicated search bar which helps you to find your documents instantly.

Just like the previous app this app too can support different types of formats which help you to elevate your work. Even sharing your works gets easy with this app. At Scrivener, you can even add different types of layouts like underline, border, margin, Bold etc.

First on our list of 20 best accounting software for Mac is FreshBooks, a popular. ZipBooks is the best free accounting software for Mac. Sign up for a free account and gain access to our professional design, simple invoicing, and time tracking capabilities. ZipBooks can help your business accomplish its financial goals today. For small and medium sized businesses or personal users that are seeking a seamless. Business accounting software for mac freeware. Accounting Software for Mac Free Download Get started using best-in-class accounting software for student Mac with a free 30-day trial. FreshBooks lets you test out our easy-to-use features for a full 30 days before committing — no strings attached and no fine.

All these things elevate your work experience. To use this app you have to pay $44.99 which is just the cost of the previous one but with all the features loaded here this price worth it.

3) I A Writer

This is a very simple looking writing app which gets a bunch of features on it. The user interface of this app is very simple not like the other apps mentioned above. It is a bright and attractive looking app which gets easily connected with the users.

The main focus of this app is given mainly in writing so as such no fancy coloring is given on the app. coming to its user ability.

The app is very comfortable to handle and many writers recommend this app for writing. Here you can put different types of formats as the system supports all. Even saving any file gets easy with the help of this app.

If you want to get in the navigation portion of this app just slide right and you will be into the navigation portion. The searching portion is advanced as the system gets its own searching space which can help you to get access to your files and documents easily.

The most attractive part about this app is that, while you are writing anything the line which you will be writing get the highlight and the rest of the line above will be in a gray color which helps you to concentrate on your work more.

The price of this app is far less as compared to that of the previous ones. It is priced around $9.99 which is quite an affordable and reasonable.

4) Bear

This is the last and the most effective app for writing. With the help of this app you can write both small and long notes and it as effective as the previously mentioned apps. There are many people across the globe who are using this app at an extensive rate.

The user interface of this app is even very attractive looking and works well as compared to that of the other apps. The most important features of this app are it is very simple and support almost all kinds of formats. The main reason why this app is on our list is it is free to use. But the pro version of this app will cost you $14.99 per year.

Conclusion on Best Writing Apps for Mac

So, these were some of the important writing apps for the Mac. Many people across the globe are using those apps and came with some of the best of the writers. The apps mentioned above are best in class and comes loaded with different types of features. Some of the apps might cost you but with features loaded the price worth it. So, what you are waiting for use one of those apps and give your writing a new flow.

Share Your Thoughts on this article by Commenting Below. If you liked this content do share it on your social media now.

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Writing is fun and it is considered to be the best way to express your thoughts and feelings. There are lots of tools that can help you organize, edit and modify your notes or stories. If you’re on the lookout for a certain tool which helps you modify and organize your writings, then the Free Writing Software is the best one for you. Some of the widely used writing software tools and their main features are mentioned here in this article.

Libre Office

Libre Office is the most powerful office suite which comes with a Free Writing Software tool in addition to the other office tools. The writer can be used to create simple memos and complete books with diagrams, index, and content. Use this tool to get good looking documents and various templates.

Ywriter5

The word processor yWriter5 helps to split your novel into separate chapters and scenes. This Free Writing Software tool can be considered as a novel writing software which lets you organize your story into different sections. Use this tool to edit and add new scenes to your novel.

LitLift

Book Writing Software For Mac

LitLift is a Free Writing Software tool which lets you write, organize, save and share your stories. It comes with features such as full-screen editing, friendly interface, library, storyboard, etc. This tool helped to promote writing and so you can depend on it to complete your story.

Scribus

Abiword

Novlr

LaTeX

JaLingo

WordPress

Writer Duet

Writer’s Block

OMM Writer

Script Writing Software Free Mac

The Novel Factory

Apache Office Writer

Free Writing Software for Other Platforms

Look out for the various book writing software tools that are available online. Search for free writing software download to get access to the number of tools that are available for download. Use the best tool to get optimum results.

Trelby for Windows

Best Free Music Writing Software For Mac

Trelby is a Free Writing Software tool or screenwriting program which is specially designed for Windows users. It comes with a screenplay editor, supports various platforms, includes multiple views and helps to compare scripts. Other features include a database, PDF generator, report generator and options to export or import files.

Byword for Mac

Byword is one of the easiest writing tools that is available for free download. Free dna sequence analysis software for mac. Although this Free Writing Software application doesn’t have rich features, it is quite handy when it comes to clean and fast writing. It works fine on all Mac devices without any hassle.

Jotter Pad – Writer for Android

JotterPad is a writing application which is designed for creative writers. This Android application is all that you need for writing novels, poems, essay, screenplays, etc. Use this Free Writing Software application to focus more on your story and write without any distractions. The extended keyboards, phrase finding options, syntax highlighting and night mode are some of its features.

Evernote – Most Popular Software

Evernote is the most popular workspace which helps you do all kinds of tasks. The handwriting tool is a Free Writing Software tool which lets you express your thoughts in a clear manner. Just tap the pen in a note to start writing. It also comes with a camera, an app center and also provides search options.

How to Install Free Writing Software?

Best Free Novel Writing Software For Mac

Free Writing Software tools can be downloaded for free from the official websites. The tools come with all the necessary features that help in the easy modification of your story, memos or quick notes. With the rich features, you can concentrate more on your thoughts and work a lot faster. Install the best Free Writing Software tool to start writing in a professional manner. You can also see Novel Writing Software.

Best Free Writing Software For Mac

Free Writing Software tools let you manage your writings in an effective manner. These tools can be installed on all the latest smartphones and devices for quick use. Writing stories is made simple using this free writing tool.

Check Writing Software For Mac

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juliettespencerus · 6 years ago

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Top Book Writing Apps

If you are thinking ” Hmm..Do I really need a book writing app?”, I’ll tell you why you do.

There are a lot of people out there who want to become writers, maybe even published authors. I’ve met a number of people who had brilliant ideas for books, but just don’t know how to start.

Now, that’s something I can identify with. You see, when I first got into writing, I started off with a lot of enthusiasm, but quickly found myself running out of gas. I just couldn’t seem to get myself organized and as a result, found it hard to muster up any motivation to keep writing.

Writing started to become a chore – just like my day job – rather than the magical creative process that I had imagined earlier. I didn’t feel like I was making any progress and I was on the verge of quitting.

What changed my life is when I put in time to research the whole writing “Process”.

I realized that if I have to accomplish anything at all, I needed to start looking at it as a step by step process, get myself organized and focus on smaller goals rather than the entire book.

That’s right. You need the craft and you need the tools. There are a number of courses out there that teaches you the craft. We will focus today on the tools that will make your life a lot easier and a lot more fun.

So, let us start with the basic questions – What book writing apps should you use? OR what are the best creative writing apps out there to help you fulfil your dream?

You may not need some of the tools you will find here to become a good writer. However, there are some her that every writer must have in his or her toolkit. So, whether you are an absolute beginner or a published author, a blogger or a fiction writer, you will find tools and writing software here that will help you become a more productive writer. So, go ahead. Check out these book writing apps and software and pick the ones that suits your need.

Which are the best book writing apps and software available today?

Remember, all book writing apps and software are not created equal. So, in this article, I will give you my assessment of the various writing apps and creative writing software. Some of them are free to download and try out.

There are a number of free book writing software for beginners. You may not need to invest a lot of money in shiny tools if you are just starting out.

However, some of the paid creative writing software have many more powerful features and can really help you make more productive and organized. But I will leave it to you to judge which writing app is good for you and which is not.

Scrivener: The king of book writing apps

Scrivener is one writing app that I would recommend to all writers – whether you are looking for fiction or nonfiction. Scrivener was created with only one type of user in mind – The writer.

What sets Scrivener apart from other book writing software or even word processors like Microsoft Word, is the fact that it takes the complexity out of projects and helps you to efficiently organize your thoughts and content. This makes writing a far less tedious process than it would otherwise seem – Especially if you are writing long content or maybe even books.

I have used Scrivener for writing all forms of content – Long blog posts, eBooks or even Fiction to publish on Kindle.

A number of writers I know absolutely swear by this writing software. What I like best is the distraction-free writing experience it provides. With Scrivener, you get complete flexibility when it comes to writing, formatting your content or even organizing your book. This is great especially if you are planning to self-publish.

Scrivener writing software is a perfect tool for fiction writers because it makes plotting out storylines a breeze. Scrivener also lets you export data from many of the other writing tools and platforms and that is a big plus.

Another thing I like about this writing tool is its drag and drop feature that makes it easy to use and organize your content.

With Scrivener, you can easily create outlines, plot your scenes, organize your content by moving them around and pretty much do anything that you need to do as a writer. There are some great templates available too to help you write quickly.

Another plus I see in Scrivener is comes is available for various platforms – As a desktop writing software, or an Android or IOS writing app. So now you don’t have any excuse why you can’t complete that project.

Another Scrivener feature that makes writing easier is, it has keyboard shortcuts that will make the writing process a breeze. If you need any help with Scrivener writing, you should check out these videos.

Before you actually decide to buy Scrivener, what you need to keep in mind is that it will take you a little bit of time and effort to master this writing software. But the effort you put in to learn will soon pay rich dividends and your productivity will skyrocket.

In my opinion, Scrivener is most powerful book writing app out there.

I totally understand if you are not ready yet to spend money on a writing software. There are some great alternatives out there although most of them may not offer you all the features that Scrivener has. Another great writing tool I have used is yWriter.

yWriter: A great Scrivener alternative that’s free to use

For those of you who are looking for a free book writing app, yWriter is a great choice. It is writing tool created mainly for novelists. I was really impressed with some of its features.

Whether you are writing a scene or just outlining a character, yWriter software gives you the ability to add notes. That’s a huge benefit (especially if you on a complex project) that will help you stay on top of things.

yWriter focusses on scenes and this can help you stay focused and on track if you are a fiction writer. Once you have a written your scenes, you can quickly organize them into a novel format. yWriter writing app is currently available for Windows, Android and IOS. If you have a Mac, you have some great writing apps available like the IA Writer and Ulysses.

Ulysses Writing App – A great writing software for Mac users

Ulysses is feature-rich book writing app that focuses on simplicity and practicality. It is available for Mac users. It’s a great writing software and what I really like about it is its core design philosophy. It has markup-based text editing features. You can increase your productivity using its keyboard shortcuts.

It also has a library feature to help you organize your notes. This is a great feature that will help you if you sometimes find it difficult to keep all of your notes and ideas for your book organized.

Some of the other cool features include ability to set your goals for writing and also to publish directly to other platforms like WordPress. It is also available for mobiles and tablets. A great writing app to use for both small projects like writing your blog content or larger ones like writing a book.

IA Writer book writing app

If you frequently tend to get sidetracked by distractions, IA Writer is a writing app that you should consider. It’s great for small blog posts and articles. You could call it a Scrivener for small projects.

IA Writer is available for Mac, iPhone and iPad. It has a cool feature called Focus mode that helps in distraction-free writing. It enables you to fade out all parts of the document other than the line you are typing. So, you can focus on the highlighted line in full screen mode and shut off all other distractions. It’s simple, easy-to-use and you can quickly sync your project across all my devices.

Final Draft writing app

Final Draft is the best screenwriting app out there. It is used by more than 90% of scriptwriters. It helps paginate your script to the correct industry format. So, if you are using another book writing app like the Scrivener, you can easily export your project to Final Draft to format it for for submission or production So, whether you are writing a screenplay or writing a comic book, Final Draft can help make it easy for you with its more than 300 templates.

Book Editing Apps

So now you have a fair bit of idea on what book writing app is best for your specific needs. Once you have written your draft, the next step is to edit it and check for errors. Here are 2 great book editing apps that can take the pain out of the editing process.

Grammarly – The best software to edit your book

Grammarly is a great web-based application that has a comprehensive grammar and spell-checking system. So, you can check for typos, spelling mistakes or grammar mistakes with ease. If you pick up the premium version of Grammarly, it can even help in improving your writing skills. Grammarly helps you by giving you editing suggestions. With Grammarly, you can write without constantly worrying about whether you have used too many long sentences, or you are overusing passive voice in your book.

Hemingway Editor App – Another great editing app

Hemingway Editor is a superb tool for writers to improve their writing and self-editing skills. All you have to do is, simply paste what you have written into the Hemingway editor and scroll through.

The application will highlight words & passages that can be improved and provide its suggestions. For example, it might suggest that you reframe a particular sentence from passive to active voice or shorten long, hard-to-read sentences.

It will also suggest alternatives to words or phrases to improve readability.

One thing I liked about the Hemingway editor is that it can help you reduce your word-count while keeping the core idea intact.

The book writing apps that I spoke about here are all great tools that will help you enhance your writing skills and improve your productivity. Writing a book involves a lot more than picking the right book writing app. While a good writing software can definitely make your easier, if you want to succeed as a writer, you need to master your craft and keep writing. http://bookwritingapps.com/

#writing #tools #writer #author #fiction

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viraltnteam · 6 years ago

Text

Top Book Writing Apps

If you are thinking ” Hmm..Do I really need a book writing app?”, I’ll tell you why you do.

There are a lot of people out there who want to become writers, maybe even published authors. I’ve met a number of people who had brilliant ideas for books, but just don’t know how to start.

What changed my life is when I put in time to research the whole writing “Process”.

I realized that if I have to accomplish anything at all, I needed to start looking at it as a step by step process, get myself organized and focus on smaller goals rather than the entire book.

So, let us start with the basic questions – What book writing apps should you use? OR what are the best creative writing apps out there to help you fulfil your dream?

Which are the best book writing apps and software available today?

There are a number of free book writing software for beginners. You may not need to invest a lot of money in shiny tools if you are just starting out.

Scrivener: The king of book writing apps

Scrivener is one writing app that I would recommend to all writers – whether you are looking for fiction or nonfiction. Scrivener was created with only one type of user in mind – The writer.

I have used Scrivener for writing all forms of content – Long blog posts, ebooks or even Fiction to publish on Kindle.

Another thing I like about this writing tool is its drag and drop feature that makes it easy to use and organize your content.

In my opinion, Scrivener is most powerful book writing app out there.

yWriter: A great Scrivener alternative that’s free to use

For those of you who are looking for a free book writing app, yWriter is a great choice. It is writing tool created mainly for novelists. I was really impressed with some of its features.

Ulysses Writing App – A great writing software for Mac users

IA Writer book writing app

Final Draft writing app

Book Editing Apps

Grammarly – The best software to edit your book

Hemingway Editor App – Another great editing app

Hemingway Editor is a superb tool for writers to improve their writing and self-editing skills. All you have to do is, simply paste what you have written into the Hemingway editor and scroll through.

It will also suggest alternatives to words or phrases to improve readability.

One thing I liked about the Hemingway editor is that it can help you reduce your word-count while keeping the core idea intact.

#writing #tools #writer #author #fiction

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regulardomainname · 8 years ago

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How Much Does it Cost to Create a Video for My Business?

As broadband speeds increase and websites become increasingly sophisticated, video marketing is really taking off. Venture capital firm KPCB estimate that almost three quarters of internet traffic distributed during 2017 will be video content, though this does include streaming media services. Nevertheless, the concept of watching videos online has become the norm rather than the exception, with those stuttering 1990s’ AVIs giving way to buffer-free HD streams. There’s huge traction for videos on social media, with 500 million people watching Facebook videos every day, and four-fifths of Twitter users doing likewise. Adding the word ‘video’ to an email subject line boosts open rates and slashes unsubscribe levels, while embedding a video in the email can treble click-through rates. It’s even been reported that viewers retain 95 per cent of a video’s messages, compared to just 10 per cent of text-based content. Such statistics have naturally attracted the attention of marketing managers and entrepreneurs, desperate to engage with audiences and find new ways to spread their messages. As a result, corporate videos have become big business. With modern smartphones able to record in HD or even 4K, and free editing software available to meld clips into a seamless montage, we are undoubtedly living in an age of video marketing. A video represents a great way to make a point, tell a story or sell something. It should inform and excite an audience, explaining how your products or services can benefit them. A behind-the-scenes documentary-style video may bring humanity and warmth to an otherwise impersonal or anonymous brand, particularly if it contains talking-head testimonials. These are way more influential among potential consumers than a thousand corporate soundbites. In this special feature, we look at video production costs, from hiring professional crews through to taking the DIY route. We consider various hosting options, and discuss ways to maximize engagement once a file has been uploaded. We’ve also included ten golden rules every successful business videos adheres to; after all, maintaining an audience’s attention during a video is rather different to retaining their attention with advertising or a blog… What does a video typically cost to make? Like many aspects of running a business, the answer to this question varies hugely. It is theoretically possible to bring video production costs down to zero if you have suitable recording and editing equipment. You’ll also need storyboarding and scriptwriting abilities, plus access to people who can present or appear in the film, unless it’s a product video for a sales platform or ecommerce site. Alternatively, you could subcontract the job… (i) Employing professionals Video production pricing can escalate rapidly, and there used to be a common rule of thumb within the industry that one minute of professional-standard video cost roughly $1,000. In the last couple of years, video production pricing has decreased thanks to a combination of growing competition and greater hardware affordability. Even a 4K video camera only weighs a couple of kilograms and costs a couple of thousand dollars, enabling production companies to slash their costs. With plenty of review portals and customer testimonials floating around, it’s easy to find a decent video production company in your local area. Even so, $750 for one minute of footage represents a considerable outlay, and video production costs remain a key barrier for smaller businesses. According to Buffer, almost half of marketing professionals would create more video content if they had more time and a larger budget. Then again, web analyst Dr James McQuivey claims that one minute’s worth of video is worth as much as 1.8 million words when it comes to promoting a brand. In that context, every cent invested in video can be considered worthwhile. These are some of the ways to reduce video production pricing: * Have a clear idea before you call the professionals. Don’t ask the production team to produce storyboards, edit scripts or undertake casting. If you’ve done all this yourself at the outset, the camera crew will know exactly what they’re doing for each shot. That reduces retakes, which saves time and money. It also allows the movie’s editors to quickly compile a video meeting the brief, without the need for revisions or additions. * Use editing tricks to disguise cost-cutting. When you watch an interview, there are usually cutaways to the interviewer before their subject answers. Most broadcasters record these questions before or after the actual interview, so they only need a single camera on-set. There are loads of other ways to reduce filming or editing costs, such as using copyright-free music and sound effects. We discuss this in more detail below. * Avoid animations. An animated video can cost between three and ten times as much as a conventional live-action movie. Animators are skilled craftspeople in great demand, and animated clips pose unique challenges like dubbing on voiceovers. A huge number of cartoons or drawings are needed to fill the 25 frames in each second of video footage, while meme-style graphics videos look tacky and unprofessional. * Employ rookie firms, or graduates. An established company’s video production pricing will be many times higher than those of a new graduate, who’ll still have a decent portfolio and a working knowledge of Apple Final Cut or Adobe Premiere. Bear in mind consumers are only expecting steady camera shots, audible sound and slick captions. They won’t know or care who produced or edited a short movie. Ask prospective companies for quotes rather than estimates, and find out what will happen if the filming schedule overruns, which it usually does. Who will pick up the bill if an actor fails to arrive on set, or if ambient weather conditions prevent an outdoor shoot from going ahead? Will you be able to request revisions to the first-draft edit, and is a soundtrack included in the proposed costings? Videos without some sort of ambient music can seem surprisingly dull. (ii) Doing it yourself This is a risky strategy, but potentially a highly affordable one. Even a decade ago, it would have been easy to spot a self-made video. However, technology’s relentless progression means each of the key areas involved in creating a corporate video can now be covered to a relatively professional standard by an enthusiastic amateur. How to avoid video production costs by doing it yourself: * Video footage. It isn’t necessary to record video footage in the highest definition possible. HD content will be fine, since nobody is expecting eye-popping quality from a corporate video. Framing the shots well is far more important. Ensure vertical lines are straight rather than crooked by using tripods or a Gorillapod to hold the camera steady, and consider what’s out of frame as much as what’s in shot. * Sound quality. This is one area where video production costs can quickly escalate. Integrated microphones in tablets and smartphones are generally weak, but it’s possible to buy external mics to dovetail with everything from 4K cameras to iPhones. There’s an important distinction between unidirectional mics (which face in one specific direction) and omnidirectional (used to capture sound from all around). * Editing software. Sophisticated programs like CyberLink’s PowerDirector or Adobe’s Premiere Elements can be purchased for less than $100. The latter is a cut-down version of Adobe’s market-leading Pro CC package, with features like haze removal and automatic soundtrack adjustment to match clip length. While learning how to use these packages can take time, it is possible to generate dynamic footage very cheaply. * Music. The Free Music Archive is perhaps the best-known provider of copyright-free audio downloads. Each file will have some restrictions on its use, but these are far less draconian than recordings whose copyright is owned by record labels. Websites like Freesound offer specific noises and sound effects for general reuse, though a small donation should be made whenever you raid a creative commons-style portal. How do I host the video? Once you’ve made or acquired an edited video clip, the next decision is where and how to host it. These are the main hosting options: * Self-hosting. From WordPress templates to bespoke site designs, it’s easy to upload video clips stored on your server alongside other web content. HTML5 has made embedding videos far easier, though it does have issues with codec standards. Avoid full-screen playback, and bear in mind HTML5 doesn’t support DRM or adaptive streaming, which adjusts according to the bandwidth capacity of output devices. * Upload it to YouTube. As one of the world’s most popular websites, it’s almost unheard of for YouTube’s servers to be offline. Parent company Google has made its vast infrastructure available, so movies can be hosted remotely yet played on your site as if your own server was supplying the content. Since YouTube retains overall control of the file, it might be preceded by ads or followed with unrelated content. YouTube videos can also be embedded in your web pages, which leads us onto our next point … * Embed your file from a third-party platform. It’s possible to use video hosting platforms like Vimeo and Dailymotion to host content that is then played through a window within a page of your website. The host servers handle buffering and bit rates, while your server supplies other page content like text and formatting. This is the preferred method of video hosting, though each platform has unique drawbacks. These options are all technically free, yet each involves compromises. Option 1 may necessitate upgrading your servers to ensure there’s sufficient bandwidth for multiple audiences to view a file simultaneously. Midphase will gladly discuss the optimal hosting package to ensure your clients can enjoy lag-free video provision. Options 2 and 3 capitalize on some of the world’s most powerful servers, but they do involve relinquishing a degree of control over your own content. That may be painful if you’ve invested heavily in creating a slick promo video, only to discover your chosen hosting platform is prefacing it with a tacky advert for an unrelated product or service. How can I get people to watch the video? If you’ve gone to the expense of commissioning and producing a video, you will want it to pay for itself. And the statistics suggest it will – providing people see it. An entire subset of the marketing industry has developed around optimizing view rates for video content, attracting maximum eyeballs and allowing those carefully crafted sales messages to reach the widest possible audience. There are plenty of ways to ensure a worthwhile return on creating a video: * Repost it on social media. Platforms like Snapchat and Facebook are great for sharing and reposting content. The more outlets your video is displayed on, the better. People tend to have one preferred social media platform, so you’ll be reaching new audiences every time you post on a new site. Don’t forget that with over a billion users, YouTube is the world’s second largest search engine behind parent company Google. * Create blogs and news stories linking to the video. Blogs are great traffic drivers, but they need a destination to send their audiences to. There’s a lot to be said for finishing your latest blog or news post with a call to arms, encouraging people to watch a video for more information. If you end up creating more than one video, it’s easy to set up a dedicated channel on a platform like YouTube and organically build a following. * Email marketing. Despite ongoing issues regarding spam filters, email marketing remains an effective tool for disseminating a message. That’s especially true for video content. Research indicates marketing emails with a video can double or treble click-through rates, making consumers 64 percent more likely to buy a product online. Emails are also easy to share and forward, spreading the message far and wide. * Choose a dynamic thumbnail. If the opening frames of your video are a black screen fading into a product montage, you don’t want the first frame as your thumbnail. Think about how programmes on streaming services are often presented with a dynamic image from each series or episode. Pick something eye-catching to stand out from the millions of other online videos, making people want to click Play. * Employ SEO. Videos can be tagged with search engine-friendly terms that will come up in results pages separately to the hosting pages themselves. Use a platform like Kissmetrics to identify terms people use to search for your industry or product/service, and ensure the file is appropriately tagged. Its title is also crucial; it should incorporate keywords, while being as clear and as concise as possible. * Inbound links. Internal links on your site are good, but links from third-party platforms will boost your site’s SEO by inferring it contains valuable content. Of course, the video needs to be relevant to these external firms or people, so consider who might be willing to promote it. Linking to it ought to be as easy as copying and pasting a URL, but avoid spammy link farms that may damage your SEO ranking. * Don’t forget about it! A well-made video should be durable, promoting your business for months or years to come. It might receive new views at any time, so it’s crucial to maintain promotional efforts. If the platform hosting it accepts comments, set up interaction notifications, and reply to every post. Periodically promote the video afresh – some of your audience will already know about, it but many others won’t. What do I need to know before making a corporate video? Below are ten golden rules you should follow when scripting and editing a corporate video, to ensure it maintains audience attention and justifies its expenditure… * Keep it short. There’s a reason TV ads tend to be less than a minute long. Attention spans are short and a sub-two-minute video clip will receive more engagement. Don’t let a camera shot last for longer than necessary, avoid fade in/out effects, and don’t leave subtitles on-screen longer than an average person needs to read them. Quick cuts between camera shots help to build a sense of dynamism. * Be professional. Just because you’ve got an iPhone with 4K video capabilities doesn’t mean you’ll end up with a slick business video. Better to employ a video marketing agency than produce an amateurish attempt yourself. If you are going to create a DIY movie, invest in a tripod so the camera remains steady. Avoid wacky or silly content that will suggest unprofessionalism and potentially damage your brand’s credibility. * Front-load the core message. Although two thirds of people watch the vast majority of a video, some will abandon ship at the first opportunity. On platforms like YouTube, that’s often within five seconds. Place a core message at the start of the video for people to take away – the AV equivalent of an email’s Subject line. The first half-dozen words might just stick in their minds, boosting brand recall at a later date. * Add color. Can you present a to-camera piece in a dynamic location? Are your company’s products available in bright colors that can all be displayed at once? The human eye can see up to ten million colors, so don’t have someone in a black suit talking to-camera against a black backdrop. More visually stimulating videos retain an audience’s attention for longer. Colorful graphics and captions stand out more, too. * Avoid long pieces to-camera or monologue voiceovers. Hearing the same voice speaking for a while can become dull, as does a fixed ‘talking head’ shot. If you have to deliver a monologue, break it up with reverse camera angles, or mix to-camera dictation with action shots or behind-the-scenes footage. It’s helpful to include two voices on the soundtrack, with a soft, upbeat musical score filling any silences. * Add a splash of humor. In point one, we counseled against silliness. However, self-deprecating humor is fine, as are jokes aimed at major rivals or industry standards. For instance, if you’re a gourmet burger supplier, it’d be fine to show a squashed hamburger with the caption “product from leading competitor”. Test your suggestions on family and friends to gauge whether they elicit a suitably enthusiastic reaction. * Build associations. Video is a two-sense platform, with no touch, smell or taste. That’s why washing powder companies often use footage of meadows, for example, inferring what the ads can’t otherwise convey. These associations can be projected through cutaway shots, backdrops or words used in the voiceover or captions. Use terms like ‘trust’ or ‘quality’, and try to show a product or service being used to deliver its core benefits. * Leave contact details on-screen. People might abandon your video at any point, so leave web addresses and key social media details on-screen or periodically flash them up. Nobody will mind this in a business video – you’re not creating a Hollywood movie. Monitor click-through rates from embedded links or canonical URLs, and measure each video’s response rates for lessons you can learn with future output. * Don’t rely on sound. Mobile audiences often consume video content with their devices set to mute, to avoid loud adverts or autoplaying content erupting into quiet public spaces. An estimated 85 per cent of Facebook videos are watched without sound, so captions and graphics need to relay the core messages of your video. Treat voiceovers and musical scores as a bonus, but ensure audio tracks are crisp and clear. Include a call to arms. Videos are created for one of several purposes including lead generation, driving traffic to a website or raising brand awareness. Conclude with a graphic/voiceover encouraging people to perform your preferred action. Most videos finish with contact details on-screen anyway, but inject a degree of urgency with a time-limited offer, or encouraging people to act before competitors do likewise http://dlvr.it/PS7tWr www.regulardomainname.com

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sktthemes1 · 1 month ago

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How Can SKT Copywriter Help You Build a Professional Content Writing Website That Gets Clients?

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