#sthlmfw

[edmarsthings]

lol that thing felicia atendend at stocholm fashion week is not even on the calendar https://www.asfb.se/sthlmfw/home shes such a flop in every way //

it's by one of her best friends. a girl fyi

please. Turtle only has girl best friends when it benefits her feminist image 😂

Otherwise she thinks girls are scary,dramatic and unapproachable

[sociologyoffashion]

Stockholm Fashion Week

With all the talk about Fashion Week today in class, I thought this would be a fun topic to write about!

According to Vogue Business, Stockholm Fashion Week is making a big comeback on June 2-5 after a six-year break, now with backing from the Swedish government. The event was abruptly canceled in 2019 due to financial issues, and while there have been smaller digital and hybrid versions since, this relaunch is set to be on a much larger scale. The Association of Swedish Fashion Brands (ASFB) is leading the charge, aiming to give Swedish designers more global exposure. This time around, the focus is on bringing in key international buyers and editors, with organizations like the Swedish Institute and Business Sweden helping make that happen. A new initiative, STHLMFW Front, will also support emerging designers. The full schedule and list of brands are coming soon.

What’s Different This Time? ASFB director John-Jamal Gille, who took over in 2022, knew the event needed a complete reset. One major change is that ASFB won’t be producing shows for the brands anymore. Instead, they’re helping designers secure unique venues and offering logistical support. Another shift is making sure international guests—especially buyers—are the right fit for the brands. In the past, Stockholm Fashion Week was great at branding and PR but didn’t attract enough industry professionals who could actually help designers grow their businesses.

Why Now? Sweden has plenty of fashion talent, but its local market isn’t big enough to sustain them. Many brands look to show in Copenhagen, Paris, London, or Berlin, but there just aren’t enough slots to go around. By reviving Stockholm Fashion Week, ASFB is giving Swedish designers their own stage to shine.

Stockholm Fashion Week isn’t just making a comeback—it’s redefining what a fashion event can be. With a focus on international reach, business connections, and sustainability, it’s set to become a key player in the global fashion scene. Can’t wait to see how it all turns out in June!

Ava S.

[kenxo]

HI ON LIFE 2.0 FASHION

[abeautyfeature]

#streetstyle during #stockholmfashionweek | 📷 @thestyleograph #christianvierig #streetfashion #womensfashion #fashionphoto #fashionmoment #photooftheday #nofilter #sthlmfw (at Stockholm, Sweden)

[doyoufashion-blog]

Vi afslutter den svenske modeuge hos @hopestockholm i disse fine omgivelser 💐🌺🌸#sthlmfw #aw18

[edmarsthings]

lol that thing felicia atendend at stocholm fashion week is not even on the calendar https://www.asfb.se/sthlmfw/home shes such a flop in every way

Good for her lol

[kenxo]

We on American Vogue Fam!!!!

[abeautyfeature]

#streetstyle during #sthlmfw | 📷 @thestyleograph #streetfashion #streetwear #streetphotography #fashionphotography #fashionph #fashionblogger #events #travel #shopping #lookinggood #dressed #womenswear #runway #runwayshow #fashioninspriation #fashionstyle #instapic #instafashion #instadaily #instastyle #fashionweek #paris #milan #london #newyork #fashiondaries @abeautyfeature (at Stockholm, Sweden)

[werngren]

It’s a wrap #fwstockholm Picture from yesterday’s show by @filippa_k #sthlmfw 🥂 (at Nordiska Galleriet 1912)

[kenxo]

#sthlmfw braaaaap!!!