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aleksandrakv · 7 years ago

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Social media in Adam Lambert’s life&career

It’s been so long since I’ve written anything longer than a tweet about Adam, but this stanning lethargy doesn’t reflect the level of my interest in the man. It may appear so, but can the lack of online presence automatically imply the lack of interest? In today’s state of affairs, when artists have carefully constructed and heavily monitored internet presence, when YouTube views are everything and the most powerful politicians seem to pay more attention to Twitter than their jobs, it would be understandable if it could. The www. has finally become literally that – a worldwide group chat, where presidents tweet, where actors, musicians and sportsmen keep vlogs on YouTube, writers publish their essays on Facebook, and everybody comments.

Adam Lambert has chosen not to do so. In an era when YouTube stars become singers who get Saturday Night Live slots where they whisper the lyrics into a microphone, and when the top trending video which garnered more than 30 million views in a day is one of a reality star announcing her pregnancy, Adam has taken a quiet step back in the past few years - and I together with him. I couldn’t help it. Twitter has lost its appeal to me ever since a constant possibility that Adam could see a particularly flaily or witty tweet was no longer an option – the magic of giddy anticipation was gone. For all intents and purposes, Adam has semi-abandoned Twitter and moved to Instagram; a Facebook affiliated app which I never took a liking to.

I was upset and a little resentful. I didn’t understand why. Not only did I have to suffer the cruel Atlantic Ocean between us, but now we were on different online apps, which is a fate way worse than living on different continents, according to cyber sense of geography. In my bitterness, I even had an occasional mean thought on the subject. Oh yeah, that’s because he can ogle hot guys there. What about MEEE? Or, even worse: it’s because of the filters. The man LOVES a good filter, the vain queen. Or, absolutely the worst: he wanted to escape the twitter crazies. It was the worst because I should have known that the crazies are everywhere. I was bitchy, mean, and so, so wrong. This essay is my redemption. The price I want to pay for my stupidity, because Adam does have a social media presence, albeit not as aggressive as I might like. There is a reason for that, which he has already given. I had read it before, but it flew right over me like a sparrow, equally tender and fragile, leaving my head unruffled and thoughtless as if nothing had happened.

Even on his preferred social network, Adam’s behavior is somewhat atypical, in a sense that he doesn’t hesitate to share less than perfect photos. Unfiltered, sweaty, in-your-face, flaking makeup photos of the realistic kind - a rare occurrence among the Hollywood hotties. But he is a geek like the rest of us. The anticipation of waiting for the first photos to appear when he has a concert is one of the best parts of being his fan. Adam is incredibly photogenic, but sometimes, those photos are low quality ones, taken by fans on their phones, from pretty unflattering angles. Adam somehow manages to look great in most of them, despite the low angles and the fact that great physical exertion makes everyone look awful. Being photographed in the middle of an adrenaline rush while singing from the top of your lungs for two hours is challenging. His facial features almost rearrange with strain, but Adam simply knows how to pose and is rarely caught off guard – a life’s tiny miracle. I love those candid pictures. And Adam posts only the best of them.

It’s the professional photos where he shines the most. Those are usually true works of art, crispy sharp and simply stunning in their quality. I don’t think I’ve ever seen less than perfect professional photo of Adam. They capture the moments that would otherwise be missed and allow you to fully appreciate the visual side the concert. In videos, the focus is primarily on the sound and the movement, but if I had to choose which medium reflects Adam’s emotional state and journey during concerts best, I would choose photography. It’s a strange thing to say about a singer, but Adam has a very expressive face and body. It’s like their muteness and stillness don’t subtract, but add to the experience of Adam’s process of creation.

In addition to music photography, Adam posts everything and anything that’s important to him, seemingly with no rhyme or reason. His Instagram page is a mess, a potpourri of professional photos, fan photos, album covers, photos of his family, friends, his dog, travelling photos, fashion photos, and all that in uneven levels of quality which most posters would never allow themselves. Adam has it all, from professional HD quality to grainy and blurry shots taken by a phone. It’s a far cry from carefully coordinated, handpicked and posted after a thousandth try stylish representation of other serious posters. He doesn’t juice for a week before taking selfies. He doesn’t always filter. He doesn’t always look pretty. He isn’t always all mysterious and artistic. He’s sometimes such a goofball. He is definitely an undisciplined Instagram user.

It’s a revealing fact. He deletes his posts sometimes, and I’m not sure if it’s the morning after self-filtering, or he gets the call. Social media can make or break a career nowadays. But on the other hand, you can be a successful artist without constant media presence – although it is a pretty rare occurrence. The only example coming to my mind is Frank Ocean. There are artists who have a modest number of followers and YouTube views, and yet they can and do fill up arenas, just as there are artists who have millions of followers and cannot have a decent tour.

In Adam’s case, I feel like he is past making or breaking his career online. At this point, he doesn’t need a heavily moderated Instagram page or a vlogging channel to achieve anything - other than making me happier, that is. The fact that I would love if Adam was more present, by engaging with his fans more, or, in best case scenario, vlogging about his life and career (I would sell my firstborn for that), doesn’t mean much in grander scheme of things. Adam has allowed himself the luxury of doing what he wants, and his Instagram page reflects that in the clearest of ways. I am not saying he wouldn’t benefit from having 50 million followers on Twitter or Instagram, but, he just doesn’t have that. If he can’t get it from doing his job and being who he is, he will never get it anyway. He refuses to participate in the social media race. So, unlike many a budding YouTube star trying to make it in other fields by creating an ideal, unrealistic impression of themselves, with their uniform, heavily filtered, grayscale artsy photos, Adam’s multifarious posts do reveal a lot simply by not being what one would expect. He’s a rebel just for kicks there.

Oh, there is some vanity there; he isn’t above it nor does he pretend to be. He smizes and pouts in many filtered photos and videos, enjoying his flawless skin provided by Instagram CEO Kevin Systrom’s filtering system, turning his head like this and like that like a Valley girl – but that’s just Adam playing with his toy. He has this proclivity for ridiculous behavior; that and the fact that he loves the ageless chibi art of Creative Sharka makes me sometimes think that he has entered a serious fear-of-getting-old phase. It would have been true if he posted such photos only, which he most definitely doesn’t.

Adam is a naturally beautiful man, why does he have to goof around like that? Well, because he is so much more than that. Because more than stunning good looks, he has a killer sense of humor. Because more than looking pretty and feeding his vanity, he loves having fun. He mocks himself, too. “I swear I didn't realize I was making full duck face” is his own comment on a truly astounding full duck face he made while trying to credit Valentino for a clothing item. He loves stand-up comedy. He’s watched the Amy Schumer Leather special, and the Ricky Gervais Humanity special, and posted about both shows. That’s how I know.

There’s a selfie which he took while Antinous was being tattooed on his torso – a particularly painful experience, according to him; hence the awkward facial expression. The photo is so ridiculous and unflattering that it immediately reminded me of the comical selfies which Ricky Gervais takes all the time, trying to look as ugly as possible in them, thus expressing his mockery on the worldwide mania of posting unrealistically perfect photos. Adam has a comedic streak a mile wide, and not only does it come out in concerts and movie roles such as his part of Eddie in the Rocky Horror Picture Show, but also in his Instagram page as well. Unlike Ricky, Adam just wants to laugh at himself. Yes, he sometimes looks ridiculous and weird - don’t we all? He’s no bullshitter, and never will be.

Now would be a great moment to mention his Grandma June alter ego. So, Adam has decided it would be great to make himself look forty years older, name the character Grandma June and rant throughout several videos on many a current topic. Who? What? Adam, the most eligible gay bachelor of several times? Adam, the Zeus in a thong sex symbol for many? Unbelievable. Waves of discomfort could be felt throughout the shallower waters of the fandom. Was he just having fun with it? Was he mocking himself for overusing de-aging filters? Was he helping himself get over his own fear of aging by laughing at his own expense? Was it some kind of reverse psychology/psychotherapy via Snapchat filters? Was it to shock his fans who come to his page for hotness and beauty galore, only to find Grandma June blinking owlishly at them? The list is endless. It’s like he was saying, ‘yeah, I’m hot, but I’m also ridiculous, funny and a little bit on the crazy side.’ Who knows. It’s certainly less ridiculous than me putting words in his mouth. It is also very non-Hollywood of Adam, where ageism is rampant and the anti-aging industry flourishes, where kids start injecting botox as soon as they’re twenty and where a lot of people take faces they’re born with as a slight suggestion. Interesting topic.

We’re now traipsing deeper and deeper into Adam’s more hidden depths. This makes it sound like scrolling through his Instagram page is a voyage into the heart of darkness, the Apocalypse Now style; but it does feel adventurous after you parse through the regular job-related stuff. Such aside interests tell us a lot about him and his fascinations, like his love and respect for other artists. He is a true fan at heart, expressing himself unabashedly and passionately – so many pictures of Freddie, Bowie and George Michael, but also Goldfrapp, Demi, Lady Gaga, and all his musician friends. Sometimes, he puts the flailers in his own fandom to shame. I like that about him. I feel like it’s a level we can relate on. And I love that he doesn’t have cheap, tit-for-tat, I’ll-do-you-and-you-do-me mentality. When he says that he likes something, you better fucking believe that he does.

He also loves nature. He posts sceneries – the beloved Runyon Canyon, the Ibiza cruise, Mexico, Bali, Mykonos in Greece, Argentina, you name it - but, he will also post a photo of a single olive tree. The fandom speculated for three days about what it could possibly mean. He posted a video of a single butterfly flapping its wings, and a colony of bats, and a lonely gecko crawling up the wall and a mother duck and her ducklings swimming in the lake. Endless photos of Pharaoh don’t even count. Details from around him capture his attention in a way that he expresses his emotive, intuitive side by showing us the impact they have on him. In his private moments, he is a far cry from a wild rocker living his wild rock’n’roll life. He’s so much more than that. He’s a tree watcher. A butterfly watcher. A bird watcher. Life and observing life clearly excites him.

He also loves architecture. He will post pictures of streets and buildings, sculptures and monuments, from everywhere he goes, and he travels a lot. Someone else would probably spend all pre- and post-concert time in hibernation accumulating energy, but not Adam. He loves the bas-reliefs, ancient facades, the Greco-Roman culture, supporting columns and carvings of Venetian houses; but every now and then he will also post some strange things, like tombstones. He’s a traveler with a twist. When he goes somewhere new, he sometimes visits cemeteries. He’s been to Boston Cemetery and Buenos Aires Cemetery. He posted a photo of the entrance to Jesus’ tomb from his visit to Jerusalem. No matter what B Hollywood horror movies are trying to tell us, cemeteries are never about being creepy or frightful -- they are like a library for the imagination. Wandering cemeteries around the globe, reading headstones, thinking about the lives of the people there, the mind wanders into a thousand stories. It can be therapeutic. But, who knows what Adam’s motives were. All I know is that he is more than just a traveler – he is also a spiritual explorer.

In everything he does, he rarely stays within the lines. This diversity tells us that Adam is a complex man before he is an artist, and even less than he is an artist, that he is a promoting artist. His self-promoting campaigns are there, but ever so subtle and discrete - nothing like the aggressive campaigning that has become obligatory nowadays. I’m not talking about the management or the label part in it, or whoever is in charge of his promotion; just Adam’s own role in it. A few tweets, a few Instagram posts, mostly just informative in nature, before a new release. Regarding concerts, a tweet before and after is a rarity. An occasional review. He will sometimes post great photos after concerts, though. I have no idea how to explain such behavior other than to say that he doesn’t want to do it, nor does he feel like he has to. Maybe he is of the ‘an artist should never reveal too much and keep a level of mystery’ persuasion. Maybe he believes the music will find its way to those who want to hear it. Or maybe he just finds it tacky, as I do, the ad nauseam self-promoting of certain artists. Who knows. I certainly wouldn’t find it tacky if Adam did it. We’ll see how Era 4 will roll out and if Adam will be more talkative then. The one explanation I personally find the most believable is that he is a well-mannered man who believes that you should let someone else praise you, and not your own mouth; an outsider, and not your own lips; but that’s because I tend to attribute Adam superhuman qualities. He can’t be that much of a gentleman, can he?

He is not very verbose in his Instagram captions either; most of them, that is. His posts are usually with very little or no comment from him. He tags the people in the photo, or he gives credit to the photographer – he is pretty diligent about it. On few unfortunate occasions when that didn’t happen, we had a mutiny among the photographers which ended with bruised egos on both sides.

So sparse are his comments, that when you do bump onto a few loquacious ones, you just know that it must be something of utter importance or that he feels strongly about. You don’t have to guess anything then, or draw unfortunate conclusions, which is a game his fans like to play and that Adam likes to engage us in by dropping random hints. No game here – his words are loud and crystal clear, concise and to the point, and apart from bringing my attention to the relevance of such particular posts, they serve to remind me what a great thinker and an amazing human being Adam is. Those words are always about love and equality.

One of such glimpses into his more private, passionate side is certainly his love and appreciation for Creative Sharka, a fan who makes digital paintings and chibi art of Adam and the moments in his career. He has posted her art several times and even met with her during his tour - such gratitude and appreciation of a fan really warms my heart. It tells me what I already knew: that he is such a fan himself, a great lover of everything that inspires him and open in his heart for the reciprocal love exchange between artists as the highest form of flattery. He’s had such situation in his career several times, on various levels, but this one with a fan feels truly rewarding.

Creative Sharka gives him her art, but it doesn’t have to be a tangible thing. One of the most revealing and emotional comments he wrote under a photo from one of his performances reveals so much. It is a photo whose focal point are the backs of two people, two guys, who are leaning against one another in a hug, their heads connected, and they are facing Adam singing on the stage in the background. They are in the forefront, their body language speaking of love; Adam is in the background, perhaps inspiring such connection. His comment says, “Really in luv w this photo. So sweet.” I’ve never read Adam saying that about any picture, and it’s one of the amateur, fan ones, too – and all the more precious for that.

But, does he always feel the love? Do we? Most of the times, I am sure that he does. But I have always imagined Adam as a highly emotional guy, which also means a great capacity for sadness, too, especially with so many reasons for it surrounding us. There is one, literally one sad comment that I have encountered during all these years. It’s under a photo of Frank the Robot’s head, taken before the show, with the top half of it waiting patiently to be connected with its bottom half by diligent Queen crew, so that Adam can ride it and spew obscenities into the audience from its shiny, metallic head. “Sad Clown,” is Adam’s caption. I don’t know if he felt bad for Frank at that moment, or the words are about Killer Queen, but there is a possibility that the words are about Frank’s rider later on. Sometimes, he does have to hide his sadness and paint his smile on. Who doesn’t.

He truly belongs to one of the rarest of species – a beautiful man who becomes even more beautiful when he opens his mouth and speaks. Or sings. In the pre-Trump, pre-Brexit, pre-Vučić era, I used to take his words for granted. I believed everybody thought so, or almost everybody. I was spectacularly wrong. The bout of sadness that gripped me then is still not easing up. How can it? This Weltschmerz has affected everyone with a soul - Adam, too. Will our physical reality ever satisfy the demands of our minds and souls ever again? I believe so, as long as there are people like Adam, like Emma Gonzalez, like many others who are fighting for it. That is what hope sounds like. With rising urgency, Adam speaks up.

“Black lives matter. For all of u who totally miss the point of this movement, the GOAL is for all lives to matter equally. But as it stands, racism is preventing us from that ideal. We must fix the reality so we can grow toward hope.”

We must fix the reality… We really do, Adam. Faced with such thoughts, don’t all previous words about promotion and lack of internet presence sound frivolous? I am glad that this is how Adam feels. I am so proud of him for sharing his thoughts.

When he posted a photo of Freddie, pointing out the hypocrisy of the ruling US political party using Freddie Mercury’s music, some people seemed to have an issue with that. This was Adam’s reply:

“I realize that there are many different schools of thought frequented by people following me on social media. EVERYONE is entitled to their opinions and beliefs. Including me. This is MY Instagram page where I share my experiences and feelings. If you don't agree with something, that's perfectly ok with me - but I'm not going to refrain from being me, and no one is forcing you to either.”

And refrained he has not.

He’s spoken against the gun violence.

He’s spoken about Orlando. About Paris. About all mass shootings.

He’s also spoken at the Los Angeles Pride Resist March last year. Here are some of his words:

“I typically avoid publicly speaking about politics because of its divisiveness. People get real sensitive, and I ain’t trying to piss anybody off. But, this year things have gone way too far.

So I’m not speaking today about being a democrat vs. a republican. Today is about right vs. wrong. The current presidential administration has manipulated the country using fear and hate to gain power to divide us. Our differences are being used against us. And the shockwaves of this dangerous rhetoric have rippled throughout our community and beyond. And it fucking hurts. We’ve come way too far to stand by and watch our social progress be yanked backwards. It’s almost as if they’re going, ‘Eh, you’re different. You can’t sit with us.’ What the fuck is that? It’s childish and it needs to end now.

Our pride parade is usually an all out shit show of a party where we all dress up like crazy unicorns and prance around through the streets. Yeah! It’s a celebration of the progress we have made – our liberation, our freedom, our glitter. But this year, we are facing such dark forces that pride has taken on a deeper purpose. Protest. So today, we stand together in order to support anyone whose human rights are at risk. We resist homophobia. We resist transphobia. We resist misogyny. Bi-invisibility. We resist racism. Xenophobia. And we resist extremism, and anything else that helps promote hate. We stand defiant and will not be brainwashed. We refuse to be sucked into that kind of negativity.

But, I ask you not to fight hate with hate. We don’t want to be hypocrites. So how can we resist? I’ll tell you what I think: with unity, with visibility, truth, inclusion, acceptance, and most importantly – love.”

Don’t his words boom loud? Read them and abide by them. Don’t scroll through or ignore them.

Shame on those who think that Adam should only do his job and stop voicing his opinions and views.

Shame on those who, blinded by his beauty, refer to him as a Ken doll.

Shame on those who say that he is back in the closet.

In his Love Letter to the LGBTQ community, which was published in Billboard magazine last year, he talks more about what his community means to him:

“Y'all are my true inspiration. You're life lines that have kept me grounded and thankful. All the LGBTQ musicians, dancers, drag queens, bar stars, club kids, DJ's, designers, actors, stylists, glam squads..... YOU are my circus family. It is because of all those years traipsing round our nocturnal playgrounds that I had any sense of how and why I wanted to stay the course; to rep for my queer family!

And now 8 years later, the LGBTQ community has come SO far. I see fellow artists AND civilians coming out with no apologies and no fucks given. Despite the current obstacles we face, I am blown away by our progress. We have come so far. My true fans share the same principles so we continue to welcome other alien weirdos into our family. Thank you ALL for inspiring and supporting my journey. I promise to keep doing the same for all of you.”

Should he speak more frequently? Adam has voiced his opinions time and again, but he won’t misuse the opportunity given to him. He has a sophisticated sense for not crossing the line between his art and his humanitarian fight. He never pushes anything under anyone’s nose; not his art; not his fight. He never uses just causes as a self-promoting opportunity.

This is all part of the reply to the question from the beginning about what the lack of social presence can mean. His social presence isn’t lacking, it is just of the unobtrusive kind. It’s all out there, only a few clicks away. Are we so used to the constant media shoveling content down our metaphorical throats that we can’t even register when something’s said only once?

Apparently, I am. Because I have already read Adam Lambert’s own explanation about deciding to moderate his social media presence and it hasn’t even made a blip on my radar at the time. I won’t tell you where his words are from, you can try to guess. It’s a direct quote. It says everything.

How pathetic now seems the discussion about flattering vs. less flattering photos? Don’t ask this man about the size of his gauges for a hundredth time and expect him to engage with his fans more. But Adam does, he does engage, for he isn’t a mean man and he answers the same trivial questions again and again. It’s perhaps a much better option than talking, I don’t know, about Weltschmerz. Sometimes, such discussions are better avoided, and not only that - he has already said what he wanted to say. It’s much more bearable to repeat the silly topics than the raw, emotional ones. The repetition hurts, and devalues the latter.

It really is a journey, from Grandma June, to cultivating self-love and True Individuality; only not to the heart of darkness, but to the one of lightness. It’s all him, the philosopher and the comedian, the Frank’s head rider and the march speaker. Read his words. Don’t forget them, like I did. Laugh with him, but also think with him and be sad with him.

“True Individuality seems daunting in our age of social media popularity contests. Sometimes it’s terrifying to face your true, whole self, stripped of any pretense. The good, the bad, the cracks, and the scars. I am no stranger to the feeling of not liking myself. Once I get past my own body image issues, I realize that I sometimes also neglect my own spirit. Living in a world filled with so much hatred sometimes makes cultivating self-love a very difficult task. I have always struggled with this as I’m sure many of you have. My path is a kind of paradox in that I get to share my craft with the world, but also be willing to throw myself to the wolves. To dare to be different, but still wanting to be accepted. There is vast beauty to be found in life’s contradictions. This non-binary reality allows us to lead happy, expressive lives, and yet this very freedom comes with great risks. I’m not alone in this limbo. Through my art, I pledge to bring empathy and courage to anyone who has been made to feel unworthy or ashamed while daring to be themselves.”

***

~The sources for everything mentioned in the essay are Adam Lambert’s social media pages. I’ve decided against posting any links because I feel like this one reference is enough.

~No photos either, since I mention too many of them and this bloody thing is too long already. Just this one.

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epackingvietnam · 4 years ago

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They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Posted by morgan.mcmurray

Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.

We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.

So without further ado, here are the best Moz Blog posts of 2020. Enjoy!

*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.

1. What Readers Want During COVID-19: Content Ideas for Every Niche

Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889

Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.

2. Pay Attention to These SEO Trends in 2020 and Beyond

Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553

In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.

3. Are H1 Tags Necessary for Ranking? [SEO Experiment]

Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.

4. Google My Business: FAQ for Multiple Businesses at the Same Address

Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.

5. Google's January 2020 Core Update: Has the Dust Settled?

Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800

The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.

6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap

Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159

The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.

7. Core Web Vitals: The Next Official Google Ranking Factor

Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281

There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.

8. SEO for 2020

Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783

SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.

9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)

Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330

Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.

10. Crawled — Currently Not Indexed: A Coverage Status Guide

Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354

Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.

11. How to Get Backlinks in 2020 [Series]

Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523

A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.

12. Position Zero Is Dead; Long Live Position Zero

Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825

On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.

13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google

Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969

Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.

14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?

Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638

Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.

15. 10 Basic SEO Tips to Index + Rank New Content Faster

Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.

16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority

Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883

What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.

17. Marketing in Times of Uncertainty

Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861

Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.

18. A Beginner’s Guide to Ranking in Google Maps

Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836

The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.

19. The Rules of Link Building

Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.

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bfxenon · 4 years ago