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Journal Entry 15 | Concept Pitch

The concept is a crossing bridge located on the Brisbane River and made with repurposed shipping containers and timbers to create an immersive pathway joining Maritime Green and Eat Street. It is a concept that truly connected the city, sky and seas as the music, art and AR technologies celebrates the Indigenous, industrial and nautical heritage and enables interactions, engagement and encouraged returns.

Essential skills

Video/Animation

Graphic Design (Adobe Photoshop)

Writing

Project Management 

Research (resources and budget to ensure the concept is feasible)

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Journal Entry 14 | Meeting Client Brief

Key Criteria

Responds to the Site & Client Brief Questions to consider: My creative concept responds to and activate the site by creating an immersive experience that celebrates the Indigenous, industrial and nautical heritage of Northshore. The concept addressed EDQ’s place product vision - waterfront development as it is located on the Brisbane River which will activate the wharf. It connected local businesses such as Eat Street with Maritime Green and has the potential to become one of the field trip destinations for educational purposes. One of EDQ’s objectives is to increase visit rates on weekdays and weekends during daylight hours. As the concept will provide different experiences between daylight hours and nighttime, it will likely attract return visitors. It also reflects EDQ’s branding positioning statements of immersive riverfront experience. The concept enables engagement, learning and interactions between sites. It addressed the competitive pillars of industrious character. The concept is an innovative, immersive and sustainable infrastructure that connects with historical Northshore heritage to provide the diverse communities with space for leisure and learning. I believe the concept met the criteria defined as successful creative placemaking by Borrup (2018). It is grounded in place, employs authentic and ongoing community engagement, embraces the existing community development system and taking the project in an outward orientation.  

Originality Questions to consider: My concept engage and draw attention to Northshore’s distinctive features mainly geographic (waterfront) and historical (indigenous, industrial and nautical heritage). It also provides a learning opportunity for the visitors. The existing creative projects in Northshore mostly ‘renovate’ the surrounded areas by adding artifacts and improving their current practical use. However, it does not directly bring visitors from place to place. For my concept, it encourages interactions between sites such as Eat Street to Maritime Green. From previous posts (journal entries 11-13), my project has shown originality by comparing it with other large and small-scaled bridge designs from overseas and Brisbane. The EDQ does not necessarily need me to produce the concept idea, however, it will involve collaboration with the Indigenous artist and songwriter.   

Audience Engagement, Ethics and Diversity Questions to consider:  The demographic at Northshore is the local and international ‘Creative Leaders’ who are “outgoing, social, forward-thinking individuals and organisations who place genuine value on exploring, creating and sharing new experiences that enrich life.” Below are the key stakeholders for this project. 

The main target audience for this concept is Destination Visitors. My project can actively engage, sustain, and grow this audience because the concept can potentially serve itself as a destination and as a learning site. It can satisfy their needs of looking for new places to visit, being able to create contents that are social-media worthy and opportunities to connect and have unique experiences. As the project involves collaborating with the local Indigenous artists, it can communicate effectively and ethically with the local Indigenous and culturally diverse communities. If EDQ wishes to expand on more diverse Indigenous cultures, certain procedures, protocols and consultation must be followed to avoid disrespect and violation of culture. Visitors will want to (re-)visit Northshore to engage with my project as it is immersive through sight (view the beautiful river and timber sculptures), sound (music) and touch (engage with the river and wharf through AR - research suggest it will encourage repeated actions). Also, the AR information can be updated depending on the occasion.  

Feasibility, Sustainability & Enduring Significance Questions to consider: The concept will likely fall within the client’s budget and time frame as the project is resourceful and will reuse the shipping containers and timbers available in Northshore. There is no waiting time for imports of materials and the budget will be mainly used on labour, maintenance and constructions etc. However, getting permission for creating Indigenous art and music will likely take time as we must pay respect to Indigenous communtities and their culture (Nursey-Bray, 2019). The current estimated expense is $25,730 which is well under the budget and has space to cover more detailed expenses. As the project is small-scaled, it can be refreshed, adapted and expanded to other areas of Northshore and future site activation. The bridge is designed with reused materials therefore it is sustainable. The project will collaborate with engineers to conduct design adjustments and testing to ensure the bridge can withstand the test of time. 

References:

Borrup, T. (2018).  Creative Placemaking: Arts and Culture as a Partner in Community Revitalization. In Rosewall, E and Shane, R (Ed.), Arts and cultural management: critical and primary sources (pp. 189-206). Bloomsbury Academic. https://content.talisaspire.com/qut/bundles/61135e0249e61b169b6075e4 

Nursey-Bray, M. (2019). Community Engagement: What is it? In Hes, D and Hernandez-Santin, C (Ed.), Placemaking Fundamentals for the Built Environment (pp. 83-105). Springer Singapore. https://ebookcentral.proquest.com/lib/qut/reader.action?docID=5970591&ppg=107

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Journal Entry 13 | Originality Comparison 3

Conceptual bridge design linking Kangaroo Point to the Brisbane CBD is a new plan developed by the Brisbane City Council. 

The purpose of the design is to create an iconic, green and innovative bridge and connect river cities to drive tourism. Compared to existing bridge design in Brisbane, the new bridge will not only be aesthetically pleasing, practical and serve as a new destination site.

During the research, it was difficult to find any small-scaled, innovative and immersive bridge. Therefore, the project idea can potentially be the first small immersive crossing bridge in Brisbane. 

Reference:

Brisbane Development. (2019, December 19). The city of bridges should be building smarter bridges. Brisbane Development. https://brisbanedevelopment.com/the-city-of-bridges-should-be-building-smarter-bridges/

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Journal Entry 12 | Originality Comparison 2

The Hoorn bridge designed by Luc Deleu was a temporary walk-able sculpture built in 1990 in the harbor city of Hoorn in the Netherlands. 

This bridge was design mainly for practical reason - a crossing point between two sides of the river. It does not provide much immersive experience compared to the project idea. 

Reference:

Low Country. (2011). Luc Deleu - Hoorn bridge (1990). Tumblr. https://low-country.tumblr.com/post/14311632224/luc-deleu-hoorn-bridge-1990-the-harbor-city 

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Journal Entry 11 | Originality Comparison 1

Econtainer Recycled Shipping Container Bridge by Yoav Messer Architects is a shipping container bridge design for Ariel Sharon National Park at Israel. 

Even though it serves a similar purpose compared to the project idea, one of the major difference was that the project idea also serves as a learning site. 

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Journal Entry 10 | Final Design + Details

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Journal Entry 9 | Cost

Superimposition -based augmented reality can be used for historical purposes. Visually showcased how an object has changed over time. 

Estimated total cost for set-up is $25,730.

References:

Clavax. (2020, June 27). How Much AR-VR App Development Cost | Estimating an Augmented Reality App Development Cost. Clavax. https://www.clavax.com/blog/how-much-ar-vr-app-development-cost-in-2019

Karnes, K. (2019, April 4). What is Augmented Reality? How AR is Changing Mobile. Clevertap. https://clevertap.com/blog/what-is-augmented-reality/

QR Tiger. (n.d.). Payment. QR Tiger. https://www.qrcode-tiger.com/payment

Professional Historians Australia. (2014). Scale of Fees recommended for the engagement of accredited professional historians in Australia. Professional Historians Australia. https://static1.squarespace.com/static/5907e06237c581f99cdcd17c/t/5eba45d4ad2c4f3dd5fdb622/1589265878606/FeeScale+2020.pdf

Gibson, C. (2020, January 6). 2020 How much does it cost to install outdoor lighting? Hipages. https://hipages.com.au/article/how_much_does_it_cost_to_install_outdoor_lighting

Rawes, E. (2021, May 24). The 6 Best Ceiling Speakers of 2021. Lifewire. https://www.lifewire.com/best-ceiling-speakers-4142893

Indeed. (2021). Wood Machinist. Indeed. https://au.indeed.com/Wood-Machinist-jobs?advn=4193182151500630&vjk=65c9367dc5223db7

Payscale. (n.d.). Average Fine Artist, Including Painter, Sculptor, or Illustrator Hourly Pay in Australia. Payscale. https://www.payscale.com/research/AU/Job=Fine_Artist%2C_Including_Painter%2C_Sculptor%2C_or_Illustrator/Hourly_Rate

Adamr. (2013, August 27). You’ve Been Hired to Create Original Music: How Much Do You Charge? Diymusician. https://diymusician.cdbaby.com/music-career/someone-hires-you-to-create-original-music-for-their-project-how-much-do-you-charge/

Australian Government Department of Infrastructure and Regional Development. (2017).  Cost Estimation Guidance – Guidance Note 2 “Base Cost Estimation”. Australian Government Department of Infrastructure and Regional Development. https://investment.infrastructure.gov.au/files/cost_estimation_guidance/Guidance_Note_2_Base_Cost_Estimation.pdf

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Journal Entry 8 | Digital Footprint

AR is used here for educational purposes. It is incorporated into the design to inform the viewers about the Indigenous, industrial and nautical heritage. 

The 4 QR codes placed on the timber sculptures is a way to measure digital footprint other than social media (ie. view counts, survey, click rate of links to website etc.). Once the codes are scanned, it will direct the viewers to point their device at a certain area and showcased the history through animated AR videos. Each code will reflect different aspects of history. For example, when facing the Brisbane River, the videos will show how Aborigines make canoes and rafts to travel along the rivers (idea 2 concept); timelapse of how the wharf was developed over time; the use of wharf (legacy industrial maritime use); and yachting and regatta for entertainment purposes in 1865.

It is noted that safety must be carefully considered for this project as accidents are likely to happen. People can get carried away easily with AR and as the project is located on the river, we should minimise the movement involved with the videos.  

To increase return visitors, we can update the videos to fit different occasions. For example, important events/days that are celebrated by Aborigines and how did they celebrate.    

AR has proven to create higher satisfaction, enjoyment and repeated engagement. In our project, this means it will create an immersive experience for the visitors, and also likely to receive positive feedback and increase return visitors. However, there is still a lack of empirical research in the area of using it for education. Yet, the results so far were very encouraging. Further researches are required to see how the AR can be developed to make Northshore potentially be a must-visit site for educational purposes (ie. field trips for schools). 

References:

Wagner, S. (2019). The Benefits of Augmented Reality in Education. Quantumera. https://quantumera.com/augmented-reality-in-education/

Challenor, J., and Ma, M. (2019). A Review of Augmented Reality Applications for History Education and Heritage Visualisation. Multimodal Technologies and Interaction, 3(39), 1-20. doi:10.3390/mti.3020039

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Journal Entry 7 | Technology Application

The image below showed how the technology will be applied to create an immersive experience. 

The black circle is the built-in speaker to play music (relating back to idea 1)

The yellow circle is the LED light that will light up during night

The blue square placed on the timber sculptures are QR codes to generate digital footprints

Solar panels are removed from the current design as I am not sure how it can fit into the design. 

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Journal Entry 6 | Refining Idea 3

The images below showed different types of bridge design. I have decided to use the first design as the design fits better with the overall site aesthetics (bold and bright colors and design). 

The design has incorporated elements from Idea 1 - timber sculptures decorated with Indigenous art

Rope bridge used as a guard rail for the pop up space

The orange shape is made out of shipping containers

The flooring of the bridge is made out of timbers

Colors may varied depending on the resources available

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Journal Entry 5 | Pros & Cons of Ideas

After identifying the pros and cons of three ideas, I have chosen idea 3 - Shipping Container Bridge to further develop and refine. This is because it has the potential to create more innovative and unique experience as well as incorporating elements from idea 1. 

NOTES:

Idea 3 must follow Design Criteria for Bridges and Other Structures published by The State of Queensland (Department of Transport and Main Roads) February 2021. 

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Journal Entry 4 | Brainstorming Idea 3

Idea 3 is formed around celebrating the Indigenous, industrial and nautical heritage using shipping containers and timbers as the main material. 

Inspirations

Econtainer Recycled Shipping Container Bridge by Yoav Messer Architects. This project reused shipping containers to turn an old urban rubbish dump, the Ariel Sharon National Park into a flourishing green space. It is a site activation project but itself also serves as a destination. 

The benefits of using the shipping containers include lower production costs, shorter construction time, flexibility and adaptability.

References: 

Lisa, A. (2016, January 8). Econtainer Recycled Shipping Container Bridge by Yoav Messer Architects. Inhabitat. https://inhabitat.com/econtainer-recycled-shipping-container-bridge-to-provide-gateway-to-tel-avivs-arial-sharon-national-park/yoav-messer-architects-recycled-containers-econtainer-bridge-7/  

Waynesboro Trail Pedestrian Bridge in Waynesboro, Virginia has a bridge design that allows pedestrians to take a small rest on the bridge and admire the surrounded view. The timber bridges are examples that can be used for designing the railings. 

References:

York Bridge Concepts. (2018, August 14). Waynesboro Trail Pedestrian Bridge – Waynesboro, VA. York Timber Bridges. https://www.ybc.com/waynesboro/ 

Tizer Botanic Gardens & Arboretum. (n.d.). CAUTION Before Building Bridge's on a Small Stream on Your Property. Hometalk. https://www.hometalk.com/2995334/caution-before-building-bridge-s-on-a-small-stream-on-your-property?

diymirage. (2017,  February 20). Building a lawnmower bridge. For a bodies only. https://www.forabodiesonly.com/mopar/threads/building-a-lawnmower-bridge.372913/

Liez. K. (n.d.). 15 Whimsical Wooden Garden Bridges. Home Design Lover. https://homedesignlover.com/landscape-designs/wooden-garden-bridges/ 

Idea 3 - Shipping container bridge from Maritime Green to Eat Street

Built on Maritime Green

The railing will be made with timber and will be decorated with indigenous paintings. (Can emerge with idea 1)

Timber flooring 

Solar panels will be the main source to generate energy for the LED light that will light up the pathway on the bridge at night

QR codes will be placed on the railings for viewers to scan from their phones. An AR or video will pop up to show further information about the indigenous heritage, such as them travelling on canoes. This could be a source to measure digital footprint.

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Journal Entry 3 | Brainstorming Idea 2

Idea 2 is formed around celebrating the Indigenous heritage using timber as the main material. 

Inspirations

Canoes and rafts were the main transport methods for travelling along the river. 

Canoes were made with tied bark. Different types of trees were used to make the canoes, such as:

Swamp Mahogany (the common one)

Stringy Bark

Iron Bark

Few types of rafts were made by the Aborigines: 

Rafts made with the dead, dry sticks bound together with bark strings and covered with sheets of tea-tree bark. 

The raft was a small log used as a swimming aid. 

Flat bark sheet with four separately tied up corners. 

References: 

Kerkhove, R. (2021). Report & Recommendations: Northshore Indigenous History. For: Economic Development Queensland (Dept of State Development), 1-32. 

Idea 2 - Immersive reconstruction of canoes and rafts

Built on Maritime Green

The indigenous painting will be drawn on the wharf and the timber canoes and rafts will be placed upon it. 

Timber canoes and rafts can have a built-in speaker to play the songs.

Solar panels will be the main source to generate energy for the LED light that will light up the sculptures at night.

QR codes will be placed on the sculptures for viewers to scan from their phones. An AR or video will pop up to show further information about the indigenous heritage relevant to the sculptures. This could be a source to measure digital footprint.

Painting artist and music artist are mentioned in the previous post.

The sculptures allowed the visitors to sit in the canoes.

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Journal Entry 2 | Brainstorming Idea 1

Idea 1 is formed around celebrating the Indigenous heritage using timber as the main material. 

Inspirations

Similar to the EDQ's goals to activate Northshore, the Quandamooka Project is initiated from 1953 to 2003 to activate Moreton Bay and its islands and increase the visitors' rate. The project helps the viewers to build a greater understanding of the indigenous heritage by telling a story using sculptures and artworks.  

One of the sculptures 'Bulka Booangun: Calling the Dolphins', commemorate the original timber jetty built in 1882. It tells a story of the traditional fishing practice practised by the local indigenous peoples from past generations. It is a 5-metre high soaring timber sculpture made with 3 recycled hardwood pylons and placed at the entrance to the jetty at Wynnum Queensland. The design concept was presented through carved and charred texts and ripple-like forms on the timbers. 

References: 

Petherbridge, S. (2014). The Quandamooka Story [Photograph]. Sam Petherbridge. https://peth.me/photography/2014/04/28/the-quandamooka-story/

Petpics. (2007). Soaring timber sculpture Image ID: A2RCJX & A2RCHY [Photograph]. Alamy Stock Photo. www.alamy.com

Wynnum Manly. (2020). Quandamooka Jetty. Wynnum Manly. https://www.wynnummanly.com.au/index.php/see-and-do/quandamooka-jetty

Other similar timber sculptures celebrating indigenous heritage include 'The Menagerie: Contemporary Indigenous Sculpture'; 'Murri Totems environmental sculptures'; 'Bagu'; 'Busby Public School Indigenous Heritage Totems'. These examples utilise indigenous totems, contemporary and immersive designs, bold and bright colors.

References:

Danthonia Designs. (2021). Busby Public School Indigenous Heritage Totems [Photograph]. Danthonia Designs. http://www.danthonia.com.au/busby-public-school-indigenous-heritage-totems-23706.html

National Gallery of Australia. (2018). The Aboriginal Memorial in the foyer of the National Gallery of Australia [Photograph]. The Guardian. https://www.theguardian.com/australia-news/postcolonial-blog/2018/oct/16/a-presence-on-our-terms-the-aboriginal-memorial-is-art-work-and-political-statement  

Rennie, R. (2012). Murri Sculptures [Photograph]. The Conversation. https://theconversation.com/ten-classics-of-indigenous-design-99672 

Umanath. (2012). The Menagerie: Contemporary Indigenous Sculpture [Photograph]. Says Kakodkar. http://sayskakodkar.blogspot.com/2012/08/the-menagerie-contemporary-aboriginal.html

Walson, A. (2019). "Bagu" indigenous sculptures in front of the Cairns Performing Arts Centre at twilight, Cairns, Queensland, Australia - Image ID: TRN262 [Photograph]. https://www.alamy.com/bagu-indigenous-sculptures-in-front-of-the-cairns-performing-arts-centre-at-twilight-cairns-queensland-australia-image255544970.html

Idea 1 - Immersive timber sculptures pathway 

Built on Maritime Green

The timber sculptures will be placed along the immersive pathway. (Each sculpture will have different meanings). 

Solar panels will be the main source to generate energy for the LED light that will light up the sculptures at night

QR codes will be placed on the sculptures for viewers to scan from their phones. An AR or video will pop up to show further information about the indigenous heritage relevant to the sculptures. This could be a source to measure digital footprint. 

Music speakers will be installed under the timber to play songs which will be another immersive feature. We could play songs by Maroochy Barambah who is a performance artist and songwriter from the Turrbal Tribe. 

References: Turrbal. (n.d.). Welcome to Country Ceremony. Turrbal. https://www.turrbal.com.au/welcome-to-country-ceremony

Indigenous art will be painted on timbers. As there are strict rules around Indigenous art in regards to the use of symbols and painting style, certain protocols must be followed. We could collaborate with Kulkarawa Meeanjinu, an indigenous artist from the Daki Yakka clan (a subgroup of the Turrbal Tribe). Her artworks focused around the Brisbane River, Maroochy River, surrounding coastal seas and the native fauna which is highly relevant to Northshore.

References: 

Meeanjinu, K. (2021). Meanjin [Artwork]. Facebook. https://www.facebook.com/TheMeanjinInquirer/

Meeanjinu, K. (2021). River Dreaming [Artwork]. Healthcare Spaces. https://www.healthcare-spaces.com/2021/03/02/vibrant-artwork-welcomes-patients-to-new-facility/

Queensland Curriculum & Assessment Authority. (2018). Visual art and Aboriginal knowledges. Queensland Curriculum & Assessment Authority. https://www.qcaa.qld.edu.au/about/k-12-policies/aboriginal-torres-strait-islander-perspectives/resources/a-visual-art-knowledges

Turrbal. (n.d.). Art, Language and Naming. Turrbal. https://www.turrbal.com.au/art-language-naming  

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Journal Entry 1 | Observations, reflections and research of the site, client and brief

Analysis of the site and its surroundings

Observations were made around Maritime and Eat street to ensure cohesive aesthetics are made with the new activation. Following features are identified: 

Colorfulness 

The bold and bright use of colors with paints as well as lights

Modern and contemporary design

Resourcefulness and sustainability

A place to have fun and relax

References:

Eat Street Northshore. (n.d.). Eat Street Northshore Recognised as “Highly Recommended” at Brisbane’s Cleaner Suburbs Award [Photograph]. Hamilton Today. https://hamiltontoday.com.au/eat-street-northshore-recognised-as-highly-recommended-at-brisbanes-cleaner-suburbs-awards/

Economic Development Queensland [EDQ]. (2021). Maritime Green Background Package. Economic Development Queensland.

Tromans, C. (2020). Everything you need to know about Brisbane’s Eat Street Northshore [Photograph]. Queensland. https://www.queensland.com/au/en/things-to-do/events/markets/eat-street-northshore.html

Visit Brisbane. (n.d.). The Complete Guide to Eat Street [Photograph]. Visit Brisbane. https://www.visitbrisbane.com.au/information/articles/eat-and-drink/guide-to-eat-street?sc_lang=en-au

Analysis of brand identities of Northshore and surrounding suburbs

The current identities of Northshore seem like a combination of New Farm Park with big outdoor spaces; South Bank celebrating culture and entertainment with creative design and events; Fortitude Valley with its offbeat vibes; and West End with delicious food, music and markets. However, this does not provide an effective competitive advantage for Northshore.

References:

Handran, C. (2021, August 5). KKB285 Creative Enterprise 2: Brand identities [Tutorial slides].

What makes Northshore distinctive?

Immersive riverfront – home of immersive experiences

Rich history of Indigenous, industrial and nautical heritage

The festive and inventive food scene

Host large numbers of big events and activations

Transport connections

References:

EDQ. (2021). Client Brief – Northshore – SEM 2 2021 – FINAL.

Northshore Brisbane. (2021). Brisbane’s Immersive Riverfront. Northshore Brisbane. https://northshorebrisbane.com.au/

Analysis of the client and brief

Magic Question Matrix

The Magic Sauce. (2019). Magic Question Matrix. The Magic Sauce. https://www.themagicsauce.com

Context:

Economic Development Queensland (EDQ) is looking for a creative placemaking project to activate the waterfront ‘Maritime Green’ for a diverse audience.

 The challenges include:

Increase residents in the area but the site is not highly activated during daylight hours (between Monday-Thursday and/or Friday to Sunday during the day)

Limited car park spaces where only 20 spaces available for the new activation

Limited public transport (Bus and CityCat).

Why now?

As the residential area is growing, the current site is not being used effectively to attract visitors. Increase visitors to the area would be beneficial to the Northshore communities as it can boost local business sales. Moreover, it can also act as an educational site to provide information on the history and heritage of Northshore.

The consequences of not taking action:

Northshore will not be able to receive the attention it deserves and may be subject to illegal graffiti.

Pic of Success

The goal of the new project will successfully increase visitations to the area and understand the history and heritage of Northshore. It could potentially be one of the main field trips sites for schools to attend to learn about history, heritage and art. In the public eyes, Northshore will be viewed as the must-visit site for an original, creative, immersive and innovative design. This will also contribute to improving the brand awareness of Northshore.

Success can be measured with:

Increase in visitors rates

Positive reviews online and also public’s opinions of the place (word of mouth)

Photo sharing of the place on social media measures engagement which will lead to more foot traffic and increase brand awareness

Constraints

Ideas must be strictly original

A presentable physical and digital prototype

Environmentally and economically sustainable

Ability to create a digital footprint for the project other than social media

Respond directly to at least one of the Northshore pillars

Must emphasise the distinctiveness of the site, its Indigenous and/or industrial port heritage; and its relationship to the Brisbane River and surrounding areas

Ability to be adapted, refreshed, built on and/or expand in future years

Budget is $AUD 40,000 - $70,000.

The project must have enduring significance for at least 10 years and be deliverable in the next 1-3 years.

We have shipping containers, timbers and large areas to work with.

People

During the development of the project, we must take in any complaints or feedback received from the stakeholders and make improvements. It is also important we respect the Indigenous people and culture.

References:

EDQ. (2021). Client Brief – Northshore – SEM 2 2021 – FINAL.