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AI Video Editor: Create + Edit Videos Fast with AI

The concept of an "AI Video Editor" revolves around leveraging artificial intelligence to streamline and enhance the video creation and editing process. Here's how such a tool might work and its potential features:

Core Functions

Automated Editing

Scene Selection: AI analyzes raw footage and selects the best shots based on predefined criteria like focus, lighting, and composition.

Pacing and Timing: Automatically cuts and arranges clips to create a coherent and engaging narrative flow.

Transition Effects: AI suggests or applies transitions between scenes for smooth storytelling.

Content Enhancement

Color Correction: Automatically adjusts colors to improve visual appeal or maintain consistency across shots.

Audio Optimization: Enhances dialogue clarity, balances audio levels, and can even suggest or add background music.

Visual Effects: AI can add basic effects like slow motion, zoom, or stabilize shaky footage.

Text and Graphics Integration

Automatic Subtitles: Transcribes spoken words and synchronizes them as subtitles.

Graphic Overlays: Suggests and applies graphic elements like lower-thirds, title cards, or brand logos.

Advanced Features

Content Analysis for Storytelling

AI can analyze the script or audio to understand the narrative and suggest edits that enhance the story's emotional impact or clarity.

Customization with AI Learning

AI learns from user preferences and editing styles, offering more personalized suggestions over time.

Template-Based Editing

Pre-designed templates for various video types (e.g., vlogs, commercials, tutorials) that AI customizes with user footage.

Speech and Object Recognition

Identifies and tags important objects, characters, or scenes for easier sorting and editing.

Integration with Other AI Tools

Collaborates with AI for music composition, voiceovers, or generating synthetic footage.

User Interface and Accessibility

Intuitive Interface: Designed for both professionals and novices, with easy-to-use controls.

Collaborative Features: Allows multiple users to work on a project, offering real-time updates and cloud storage.

Potential Challenges and Ethical Considerations

Accuracy and Reliability: Ensuring the AI consistently makes appropriate editing decisions.

Creative Limitations: Balancing AI automation with creative control for the user.

Data Privacy: Secure handling of uploaded footage and user data.

Bias and Representation: Ensuring AI doesn't perpetuate biases in content analysis and editing suggestions.

Conclusion

An AI Video Editor promises to make video editing more efficient, accessible, and possibly even more creative by automating mundane tasks and offering intelligent suggestions. As AI technology advances, such tools could become indispensable for professionals and hobbyists alike, revolutionizing how we create and consume video content. Twisted Frame is a leading video editing company in based in Toronto Twisted frame has over 15 years of experience in video production and editing. They offer bespoke graphic packaging, motion graphics, 3D animation, color correction, audio editing, sound design, and voice-over services. Their approach is tailored to connect with the audience and drive results, ensuring custom solutions for every project​

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What are the key aspects of commercial video production?

Commercial video production, while following the general phases of video production (pre-production, production, and post-production), has its unique aspects and focuses, primarily driven by its goal to promote a product, service, or brand. Here are the key aspects:

Marketing Strategy and Brand Message

Target Audience: Understanding the demographics and preferences of the audience the commercial is intended for.

Brand Consistency: Ensuring the video aligns with the brand's identity, values, and overall marketing strategy.

Message Clarity: Crafting a clear and compelling message that resonates with the target audience and prompts action.

Pre-Production

Concept Development: Developing a concept that creatively and effectively conveys the marketing message.

Scriptwriting and Storyboarding: Creating a script and storyboard that align with both the marketing goals and the creative concept.

Budgeting and Scheduling: Allocating resources efficiently while scheduling the shoot to meet deadlines and marketing timelines.

Production

High-Quality Production Values: Investing in high-quality visuals and sound, as commercials often require a polished and professional look to build brand credibility.

Professional Talent: Hiring professional actors, voice-over artists, and models to represent the brand effectively.

Efficient Shooting: Often working with tight schedules, commercial shoots need to be well-planned and efficient.

Post-Production

Engaging Editing: Creating a dynamic and engaging flow that keeps viewers interested and conveys the message within a short duration.

Branding Elements: Incorporating logos, brand colors, and other identity elements to reinforce brand recognition.

Call-to-Action: Including a clear call-to-action, encouraging viewers to take the next step, whether it's visiting a website, making a purchase, or another specific action.

Compliance and Legal Aspects

Advertising Standards: Ensuring the commercial adheres to legal and broadcasting standards and regulations.

Rights and Clearances: Securing the necessary rights for music, talent, and any branded content featured in the video.

Distribution and Analytics

Platform-Specific Formats: Tailoring the commercial for different platforms (TV, online, social media) to maximize reach and effectiveness.

Performance Tracking: Using analytics to measure the commercial’s impact and ROI, and making adjustments as needed for future campaigns.

In commercial video production, the emphasis is often on creating a memorable, visually appealing, and emotionally resonant piece that effectively communicates the brand's message and drives consumer action.

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Video Marketing Styles You Didn’t Know Existed

Video marketing is an increasingly popular way to reach your customers, with videos being consumed by 85% of internet users in America. A recent Wyzowl survey found that 95 percent of marketers are investing more money on this form for advertising purposes - proving just how lucrative it can be!

There are multiple reasons for this increased popularity. Some of the most common ones are:

 People prefer videos over other forms of content

In today's world of instant gratification, it is crucial that we communicate with our customers as quickly and efficiently as possible. This way they will form an opinion on the product or service before you have a chance to convince them otherwise!

Videos have the potential to attract

Well-made videos are a great way to promote your brand and help customers make up their minds about what you have on offer. Videos that show off the best aspects of an app, product or service can be extremely effective at achieving this goal with 74% percent reporting they decided download something after watching such a video! A professional voice will also increase engagement from viewers which could result in more sales for companies who use them wisely.

 Increased Engagement

If you want to be successful on social media, it's important that your posts are engaging. Video marketing is a great way for businesses like yours to not only reach out and connect with potential customers but also increase engagement!

Video marketing is an important and effective way to connect with your audience. There are many styles that you can use, but let’s explore the top five today!

Best video style to go for

A good video marketing style will make you stand out from the crowd and attract new customers. Here's a few different styles of videos for each purpose, but remember that they all serve their own unique purposes! Speak with your agency about which one fits best--that way we can create something tailor-made just for YOU!.

1.     Educational Videos

Video production that takes into account the needs of your target consumers is crucial when trying to increase engagement. Educational videos provide an informative and engaging way for companies like yours, with knowledge about their industry or product lineup - educating potential clients on what they offer can only help grow sales in today's market!

Product Tutorials

These videos are very helpful in explaining the usage of products to consumers, and they also Talk about its specifications. These short informative pieces not only help increase engagement but you can boast your own product with these advertisements by talking up how great it is on camera!

Industry Videos

It's important to stay up-to date with the latest industry trends. In this video, I will cover some of what has been going on in recent weeks and give you insight into how it can affect your business!

Product Demos

Product demos are a great way to show off your product or service in detail. The focus is on what you can offer, not just how it works like with tutorials which oftentimes have more general audiences in mind when writing them up!

With the help of high-quality video ads, brands can capture more customers and keep them engaged. Furthermore, this type of content helps people better understand your products or services so they will want to buy from you!

2.     Establishing an Employer Brand

To make sure that you are always able to offer competitive rates for your services, it is important not only to hire the best talent but also establish yourself as a company who values employee well-being. You should focus on building up goodwill with customers by being fair and hospitable in all aspects of business practice; this could include making sure everyone feels welcome at every level within an organization or facility where they work - from top executives down through grunt workers like us!

These are a few important video marketing styles that shall help organizations further their brand. We are a video production & marketing company in Toronto, Ontario. Our team of talented videographers and editors can create the perfect promotional videos for your business or organization. 

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3 BEST EXAMPLES OF CORPORATE VIDEOS THAT SHARE YOUR BRAND MESSAGE

Corporate videos provide a way to show your company's products or services in an engaging manner. They can be used by customers, employees and investors alike!

The goal of corporate videos is to get your brand message across.

Your videos are an opportunity to show people what you offer in the best possible light. They should be designed with specific goals for different audiences, like those used at events or trade shows

Mentioning this will help make sure they meet your needs!

A company's culture is the sum of all the actions and words that reflect it. It can be seen in how employees interact with each other, on their social media profiles or even when they wear an article of clothing from your brand! 

The event planner is the key to making an unforgettable experience.

The reason why even big name conferences can't compare with our company's events? It’s all thanks to you, your creativity and hard work!

Sponsorship is an important aspect of any event and we want you to know who your sponsors are. They should be proud!

If you're looking to stand out at this year's trade show, it is important that the tone of voice for your booth represents professionalism. Show visitors will judge how involved in their field a company may be based off what they see and hear from your presentation experience!

A corporate video is a powerful tool for communicating your brand, product and story. A professional voiceover can go from telling viewers what you do to selling them on why they should buy from you.

A video can help tell the story of why your organization exists, who you are helping and where money goes. Visualizing this firsthand could touch hearts of donors attending gala with a need-to know that their donation is going towards something meaningful.

3 Inspiring Examples of Corporate Videos

Corporate videos are the backbone of any company's marketing strategies. We're going to show you 14 examples, so that your own work will be taken up in their greatness! Whether for an upcoming event or just trying out some ideas before taking on something new - these gems have got it all covered and can inspire even more creativity from within yourself when crafting content strategy moving forward.

1.Watermark:

 The company Watermark is a financial service provider that caters to the needs of freelancers and small businesses. With this video, they are able to demonstrate how their product can solve one specific pain point while also showcasing what sets them apart from other companies in regards to price points for services offered or products sold on sale - all without boring viewers with too much information overload!

Be concise about who you are, what you do, and who you do it for.

 2. Spotify

 In this animation, the voiceover is missing. Instead it focuses on music and how Spotify has become a household name today with their catchy tunes that we all know from our day-to-day lives! It also makes note of what an interesting start this company had back in 2011 when they were just starting out by using lively sounds mixed together for form minimalistic but charming designs coupled nicely against simple messages such as "Music like never before."

 With corporate videos, often it’s the sensory aspects—like the visual and the sound—that tell the story.

 3. Hubspot

 In this short video, HubSpot shows how to use storytelling and tone in order to better embody your brand image. The company is known for its expertise with marketing so it makes sense that they would know what works! This simple but effective little clip could be used as an entertaining way of showing someone who might not be aware just what you do all day at work because their vid isn't too long or boring - which means anyone can watch it without feeling like there's no point.

Let’s create some cool corporate videos

 Whether you're looking to sell your product, promote an event or attract talent; corporate videos are the best way. The examples we gave were all unique and novel--but their principles remain consistent: tell a story that resonates with potential customers/clients by sharing what they want in just three minutes' time!

 We’re Twisted Frame Production. We understand the importance of telling your story in an engaging way, which is why we take great care with every detail to make sure that you are represented on camera and get just what it is audiences want from watching your video

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Animation Vs Live-Action: Which Is Right For Your Project?

When it comes to deciding between animation or live-action video, there are a lot of factors that should be considered. For example: What do I want the viewer's experience with my project? Will this particular format suit our company’s branding?"

You might think there are wrong or right answers when it comes to video creation, but the truth is that both have their merits. It all depends on what you want your content and audience members learn from this project- whether it's something personal like how a person deals with stress in her life as well as informative such aspects of climate change they're struggling not only environmentally; mentally/physically she’s having trouble too because everything around seems so unstable? You decide which direction will make most sense for YOU!

We have compiled a list of the pros and cons for both video formats, so you can make an informed decision.

Costs of Producing Video Content

First things first – let’s talk about money. Whether you want to make a short, low-budget video or go all out with an in depth production plan for your business idea and need more than 15 minutes of footage; it's important that whatever format you choose is as cost effective as possible without sacrificing quality of workmanship (or getting overcharged).

If we're talking strictly length: Short videos can be done within budget constraints while longer projects require additional investment which could result from launching high ticket affiliate products like software development packages on commissionable contracts but beware -these are not necessarily cheaper options if there isn't enough time before launch!

The idea of animation being the cheapest option is a misconception. It might seem like you can just grab some video equipment and quickly make your movie, but actually creating intricate graphics that are cased in 3D requires state-of-the art technology which could cost more than expected!

The costs of creating an animation can be higher than those for a live-action video, depending on the complexity of your project. And we haven’t even touched upon pre-production planning stages such as scripting and storyboarding which are often required before putting together any kind of scene in animated films.

The financial drawbacks of live-action are many. For one, you need to think about insurance and wardrobe for your cast members which can be expensive without using office space as set or ropes in colleagues from other departments willing enough to do some acting on demand.

Animated Video Content Pros

Animation is a versatile and creative way to tell your company’s story. With different styles, formats, or animation styles available for you to choose from there are endless possibilities in video marketing that can be explored with this medium.

Video marketing can be a complicated process, but it doesn't have to feel overwhelming. Hiring an agency with experience in video content will give your company the flexibility and expertise needed for success. 

Animation is a great way to condense information into bite-sized chunks. By using animation, it's easy for the viewer (and sometimes listener!) to digest complex and abstract concepts in an entertaining format that will hold their attention from beginning until end.

When you're presenting data in a video, it's important to think about what kind of animation will best make your point. Animation can help with knowledge retention by 15% -- so if there are lots of complex graphs and charts involved then an animated format may be for the job.

Animated videos are a great way to tell stories. They can be made quickly and easily with the click of a button, so you don't have any negative impacts on your time constraints like other media might do. Plus they're really easy for last-minute changes! You'll never regret investing in this type of animation because there's always something new coming out that will inspire creativity or get people engaged again - just check YouTube trends today.

These very quick updates will also benefit you in the long run. Animated video content can last for years, so it's best to start with an updated version of your product rather than producing a new one every time there is something worth updating.

Animated Video Content Cons

This is why you should always include that human touch in your content marketing strategy. Animation can be great for promoting physical products or services, but it might not work so well if what’s being promoted has no tangible aspects of itself whatsoever - like an app on a phone.

As you know, different audiences have very specific needs and expectations. In order to be sure that your video will resonate with the people who are most important - namely those viewers at home – it's essential that their particularized interests/goals also come through in content marketing strategies such as voiceovers for videos created specifically by advertisers themselves (such as commercials).

Creating an animated video can be a time-consuming process, depending on its complexity. If you're in need of one quickly and have no other options available to use as production equipment, it might not work out well for your content because there are lots of things every filmmaker must think about before they even start filming.

Animated videos are a great way to get your message across quickly and without running afoul of copyright laws. A good idea is not always enough when you're developing content for an entire channel, though; pre-production planning helps make sure every aspect goes exactly as planned so the process can be more successful overall!

Pre-production plans tend towards detail in order that creators know precisely what they want their animated video or series about before too much time has passed spent creating it--especially because there isn't room left over on site.

Live-Action Video Content Pros

The power of live-action video content is an undeniable reality. Real people advertising a tangible product has been proven to be highly persuasive when marketing products or services, especially with how shareable videos are nowadays! You want your target audience as much involved in it so they can't help but react and take action on what's being presented - which means you need someone who looks like them delivering this message for maximum impact.

The following is an example of a live-action video.

A: With the flexibility to play with viewers’ emotions through authentic, instructive content and help them envision your company culture, what better way does one sell their product or pitch business? This gives you more credibility in not only selling but promoting as well because it promotes who YOU are!

One of the biggest advantages to live-action video content is that it doesn’t take as long. Whereas with animation, every detail must be built from scratch before production even begins; in contrast you have all physical props and people needed for a quick shoot on site which dramatically reduces time spent prepping ahead of schedule or finishing up post processing later (if done at all).

If your project needs very little in terms of casting and apparatus, a video camera on your mobile phone can do the trick. This may not seem like much at first glance but it has huge benefits that would be hard to come by otherwise; including being able to create high-quality products without spending too much time or money.

Live-Action Video Content Cons 

A live-action video is also a challenging project because it takes more time and effort in post production. If you want to film an additional scene, or change dialogue from one part of the footage for another then this would require all new shots which could be difficult at best given how quickly things move when filming outdoors without sound equipment present.

Why do you want to go through the trouble of renting out more film days? It's not like this is going to be an easy process. Plus, all that costs money! Animations are simpler and quicker--plus they can be done in a matter of minutes with our software as opposed to live-action videos which take much longer because it takes being able edit video content by hand (which isn't something everyone has time for).

With so many people involved in the production of your video content it can be overwhelming. You'll need to hire crew, cast and equipment for each aspect that carries a cost; not just when you're filming but also afterwards if needed.

Successful sourcing of the right talent can be one of the most stressful parts about filmmaking. It's important to understand what you want your video to achieve, because if it isn't clear then there won’t ever really be any progress made and we end up stuck wondering where things are going wrong without knowing why this happened in advance.

Final Thoughts

We can help you understand your brief and devise an effective video to reach your target audience. We have years of experience in condensing complex, abstract subject matter or personifying products with personality for more engaging content that will engage viewers on all levels - whether it's professional-sounding verbal communication from one individual about their company/product line; dramatic reenactments following narratives we designed especially tailored towards different audiences like children’s programming (with educational lessons) where they show how things work through trial & error until achieving success at last.

We are a leading animation studio in Toronto. Our services include 2D and 3D animation, storyboarding, character design, visual effects and more!

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Healthcare Video Production - Duobrii Manufacturing Tour -

Twisted Frame is contracted to produce Bausch Health's new product Duobrii's manufacturing tour for PR purposes. This videos is filmed during Covid outbreak and we followed the health regulations and make sure to keep high quality. At Twisted Frame we produce medical video production and animation that focuses on training healthcare professionals, marketing new medical products and producing patient engagement content.  Click here to know more about Healthcare Video production: https://www.twistedframe.ca/healthcare/

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Excites Novem (Corporate Video)

Twisted Frame is contracted to produce how to video for Excelitas to showcase their new product Excite Novem. We created 2 characters for engaging content and increase curiosity. At Twisted Frame we produce high quality corporate videos for medical industry as well as some other key industries. Some of our content including but not limited to medical education, corporate video, animation and video production.

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Twisted Frame Showreel

We are excited to share our latest showreel. At Twisted Frame we focus on creating high quality content to engage brands with their audience. In crowded digital world video is becoming more and more important. To learn more about us visit https://twistedframe.ca/

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Video Production Company Toronto

A top video production company in Toronto, Twisted Frame Productions produces and creates amazing videos for men and women and businesses and companies of all sizes. Visit https://www.twistedframe.ca/i

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Digital Media Agency

We use creative and strategic strategies to dig down deep to understand all about your product, problems and objectives. We craft intuitive, interactive media services to sell solutions to millions – be it through – motion graphics, live-action infographics, medical explainers, 2D, 3D, VFX or a combination of a few.

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Why It’s Necessary To Hire Video Editing Services?

Why should you hire a company for video editing services?

The world has gone digital, and video is one of the top shared pieces of content over the internet. The relevant and high-quality videos give you the opportunities to engage with your potential customers, resulting in boosting your business growth. So, if you’re new to the business of digital marketing, advertising, and eCommerce, we recommend you keep a video marketing plan handy. 

As videos play an essential role in today’s world, make sure not to compromise their quality. The best you can do to get premium video output is to hire a company for video editing services. 

As more and more companies are spending billions on videos, it’s always better to hire a reliable company for top-notch video editing services to stand out from the crowd. 

If you’re still not sure about hiring a company for the videos editing services, here are some of the reasons that can help resolve your concerns: 

#1. Strengthen your online presence

Surveys show that the audience prefers to watch videos over other types of content. They find videos more intriguing and engaging. As videos can strengthen your online presence, it would be better to produce videos with high-quality visuals. Your dull, boring videos will not be of any use until they are processed, edited, and refined appropriately. Hiring professional video editing services will help you produce aesthetically appealing, catchy, and promotional videos to influence your customers and edge out your competitors. 

#2. Enhances your sales 

You should know that a robust online presence can enhance your business sales. You can achieve higher customer conversion by sharing good quality videos, resulting in garnering more company revenues. A reliable video production company can help you produce and edit various types of videos, including instructional, seminar, promotional, product and services, and presentation.  So, it would be needless to say that reliable video editing services can help you promote your business and take it to the next level. 

#3. Experts for your assistance

By hiring a video editing service from a premium company, you get a team of highly skilled video editors. It will allow you to focus on the primary pursuits of your business. However, before finalizing any company, make sure to check their online reviews and seek references from your business partners or friends. Set a meeting with them and let them know about your company’s mission and vision. You can also ask them for a sample video, and you can review that video to find out whether they can meet your expectations or not. Lastly, you also need to ensure that company fits within your budget and offers premium quality work at affordable prices. 

Hire Twisted Frame For Video Editing Services

In few years, videos have emerged as a powerful marketing tool to attract and engage with the audience. However, recording and uploading a raw video is not enough to grab people’s attention. So, if you want high-quality videos to attract more audience and boost traffic on your website, it’s best to hire Twisted Frame company for video editing services today! Our video editing experts can help you produce unmatched quality videos. 

Whether we’re editing raw footage or working with you from script to the final video edit, no project is too big or too small. We will be with you every step of the way and are just as excited about the end production as you are. Our editing team continues to push the boundaries of creation in HD broadcast, as well as corporate and feature editing, to turn your vision into a visual masterpiece. We always strive to offer the best for our customers and propel our company further as well.

Get in touch with us today! 

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Top 4 comparisons to help achieve finest video editing_ Final Cut Pro Vs Adobe Premier

Video editing is an invisible craft and yet it defines if your video will stand out or be lost. You may have the most engaging storyline along with high end video-production, but unskilled video editing can leave all that creativity damp.

Video editing has more power than we think. It helps generate desired emotions through the right cuts and beats. A well-edited short video on LinkedIn has huge capability drive business sales. In Twisted Frame’s earlier blogs, we had in fact covered 5 video editing  tips that can work wonders for video marketing.

Talking about our land, video production companies and animation studios in Toronto rely on two of the most popular and efficient industry standard video editing softwares: Final Cut Pro or Adobe Premier. Picking one is always challenging. Trust us!

So, here’s a quick, neat and ‘just what you need to know’ about the key comparisons to make between Final Cut Pro and Adobe Premier. Depending on your requirement, you’ll be able to easily pick one after this read. 

  1.  User-ease and Simplicity 

Who performed better?

Final Cut Pro

Opening anything new can be daunting at first. Video editing softwares aren’t free of this experience. However, out of our personal experience at Twisted Frame, Final Cut Pro takes the brownie for being so natural in usage.

What we like:

There’s isn’t the need of a ‘manual’ per se because Final Cut Pro has a magical seamless to it. Its user interface is highly intuitive making it quicker to get hands-on with it.

The tools are categorically arranged so finding any tool never takes a ton of time. It’s easy to install presets as well.

Also try having a look at the 6 must-have FCPX effect presets for video editors.

  2.   Logical Structure

Who performed better?

Adobe Premiere

Experienced video editors and video productions generating a lot of edits daily (reality shows, TV series, etc.) definitely find Adobe Premiere structured. If you’re in this audience pool of editing ‘a lot’, then this isn’t going to make you wonder where did you keep a file.

What we like:

Collaboration is a success. Sharing files amongst large teams as well as with clientele becomes a breeze.

Convenience in organisation is wholesome- shifting between timelines and layers, importing clips, exporting, menu-creations.

If you’ve a ton of files to import/ export and locate, then Adobe Premier makes sure to offer a neat and logical structure.

  3.  Colour Grading Options

Who performed better?

Adobe Premiere

There is no doubt that colour is key in any video production work. For this reason, we had analysed truly useful colour grading softwares in our blogpost wherein we recommended softwares for varying pocket sizes. Right from Lumetri (Adobe Premier Pro) or Color Board (FCPX) for economical pocket sizes to Da Vinci Resolve or Colorista to upgrade and harness maximum power.

Now, having colour grading options within one’s video editing software can save a lot of money. Adobe Premiere holds many feathers in its hat when it comes to providing colour options. 

What we like:

The palette is extremely wide and full. You can almost change the look of your raw video footage. 

Enhancing and arousing emotions by working on colours is possible with Adobe Premiere. 

Spoils us for choice which is something very good for a video editor.

If you’re already on FCP, plugins such as Color Finale can help give larger flexibility. 

Friendly Note: -

But if your content is scheduled to broadcast on larger screens, then we’d suggest staying safe by tampering colours on Adobe Premiere instead of Final Cut Pro.

  4.  Plug-in Integration 

Who performed better?

Final Cut Pro

Final Cut Pro can help you create motion graphics, moving title cards, 3D effects, slow down scenes through slow-mo, stabilize shots and even remove pimples on an actor! 

We wouldn’t hide telling you that it is time-consuming to do all of it on FCP, but the integration of the plug-ins is super easy. 

So, who performed best?

You need to be sure of your need and duration of use. If you’re looking to build a career out of it, or is it for a few videos only? 

Get Final Cut Pro if:

Cost is a factor. It comes at a one-time cost of around USD300. Adobe Premier is priced at an annual fee of around USD240.

Simple and quick requirement. 

No time to spend learning operations entirely.

Working individually. Not engaging in much of file sharing with sound, colour, export teams.

Get Adobe Premier if:

If you’re looking to upgrade and advance. 

Working in large teams wherein the video does go to different studios/ teams for colour grading, exporting, conversion, etc.

Both deliver amazing video editing and experience. There isn’t a ‘which one is the better one overall’. You need to pick form the factors that can best suit your requirement and budget allocation.

While tools do make a great difference, video editing is a lot about the way one perceives cuts. Here’s how you can further honing your video editing skills and make spectacular videos by mastering these 5 key areas. 

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A 5-step real-world review of ‘video’ in Toronto

Toronto has turned into a video screen.   

We are working, working out, shopping, making decisions, playing entertainment, keeping in touch with friends – all through videos on our screen.

Corporate video production and animation has become an inevitable tool for Toronto businesses to lead sales and conversions. Right from varying formats of video for Instagram to using it in University of Toronto to teach engineering; video production and animation has been on a skyrocketing dynamic uptrend.

Twisted Frame brings a practical 5-step review of where video stands in Toronto today.

  1.  The need for video is insatiable

People are hooked on their device screens – even in a shopping mall.  72% of people prefer video over text when learning about a product or service.

Statistics are blasting to a point that they’ve stopped sharing number of hours of video watched by an average person not just in Toronto, but globally. Observe yourself. You use video to work with your team, to learn a new skill, a small little sitcom over dinner, few clips here and there while scrolling across Instagram. It is endless.

With customers using so much of this format, businesses are investing more into the video route to market, sell and grow. Video is being coupled with AI and VR technology.

Successful remote operations are being executed with the help of AI and VR technology. NBA League Pass and NextVR had already announced their e-pad collaboration wherein live basketball can be watched in a thrilling virtual environment.

Cerebras Systems, the pioneer in accelerating artificial intelligence (AI) compute, established office in Toronto to drive AI technology.

  2.  The new breed of ‘value’ in video

Video production companies and animation studios are taking the narrative of ‘value’.

Ultimately, that’s what customers need to know from a brand today – ‘can it give real value?’

Unlike the past, they don’t really want a graphics of fancy soaps falling in the forest. It needs to tell them ‘will it keep them safe from bacteria?’

Healthcare and real-estate verticals are using video optimally.

  3.   Increased need for healthcare videos

The healthcare industry has welcomed animation to reach out to patients as well as staff. By now, we all must have received notifications from several medical and healthcare clinics which have begun online video consultations from doctors. Patients are being treated via video links.

Training videos are nurturing new skills within the healthcare staff network. Healthcare training videos are helping paddle back-end data, patient histories and teach how to operate in an entirely new e-communication workflow management model.

Do watch our works for Octapharma’s Nuwiq and others in the healthcare sector. 

  4.  Video spreading body positive stories

In one of our earlier blog posts ‘corporate video production spreading body positive stories, we did an analysis of how depression and complexity about the ‘self’ during the pandemic is on the rise.

Right from fitness trainers, wellness coaches, psychologists and counsellors are using video content to show how ‘real’ bodies look like. Photoshop and caked-up faces aren’t helping anymore deal with real issues. Video is being used as a means to empower people at a time when they can feel lonely. 

  5.   Remote-backed power in video production and animation

Advancements in technology are rampant. Creation of graphics, 2D, 3D, VFX have been a boon for the remote times.  Market Study Report, LLC indicates an exponential growth by 2025 for animation and VFX.

Strengthening fibre infrastructure to make heavy file-sharing and telecommunications seamless is essentially what most production companies have been upto in the last few months. 

We’ve also compiled a 4-step guide to achieve remote video editing  seamlessly.  

At Twisted Frame, we’ve constantly been adapting to the needs of the new times. With changing behaviours of target audiences, brands too need to equip themselves to address objectives in the correct manner. Using video and a narrative in a correct manner can drive sales. Let’s have a chat as to how your business can leverage from the different video types through our Toronto video editing, video production, animation and motion graphic services. 

Reach out for a free chat at (416) 619-1116.