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How Healthcare Brands Can Utilize Video Content for Effective Digital PR

Public Relations With attention spans shrinking and information overload at an all-time high, healthcare brands are turning to video content to capture their audience’s attention. From explaining treatment options to showcasing success stories, video provides an engaging and informative way to reach viewers. For healthcare brands seeking to impact in today’s digital age, video is the ultimate…

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The Best Media Monitoring Tools for PR Professionals in 2024

The media landscape is evolving at an unprecedented pace, with new stories, trends, and conversations emerging every second. For PR professionals, tracking every mention and monitoring brand sentiment can feel like a daunting task. Fortunately, 2024 brings a range of advanced media monitoring tools tailored to meet these exact needs. Whether a digital PR company in Delhi or a global agency,…

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Tips for Managing Media Relations in a 24/7 News Cycle

Managing media relations has always been a complex task, but with the rise of the 24/7 news cycle, the stakes have only increased. In a world where the public is hungry for information at any moment, brands need to be more agile, transparent, and responsive than ever. Businesses must stay ahead of the news cycle by preparing for every possible scenario, whether positive or negative and by…

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How to Build Effective Influencer PR Partnerships for Your Brand

The power of influencers in shaping public perception and consumer behaviour cannot be understated. Influencer PR partnerships have emerged as a cornerstone for brands wanting to tap into these influential networks. But what separates a successful collaboration from one that falls flat? Establishing trust, aligning values, and measuring impact are all critical components of a winning influencer…

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The Ultimate Guide to AI Communications and Positioning for PR Clients

The advent of AI in public relations marks a new chapter in the way agencies manage and execute their strategies. By utilizing AI’s capabilities, PR professionals can gain deeper insights into audience behaviour, streamline their workflows, and craft more compelling narratives. Check this ultimate guide for an in-depth look at how AI is revolutionizing PR communications and client positioning,…

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Evolution of PR Agencies in the Digital Age

Gone are the days when PR operated in silos separate from marketing and advertising. Today, the most successful agencies integrate PR seamlessly into broader marketing strategies, creating cohesive campaigns that amplify brand messaging across multiple channels. This integrated approach enhances brand visibility and ensures consistency in communication, reinforcing brand identity and…

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What is social proof, and how is it used in PR?

Best PR agency in delhi

In the field of public relations, understanding the social dynamics that drive consumer behaviour is essential. Social proof, the idea that people look to the actions of others to guide their own decisions, is a cornerstone of effective PR strategy. For a PR agency operating in a bustling hub like Delhi, leveraging social proof can be the key to creating compelling and persuasive…

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Can public relations and advertising strategies work in tandem?

Brands often look out for public relations (PR) and advertising strategies to stand out from their market competition and grab the audience’s attention. Both methods are distinct from each other serving the same purpose of building the brand image and its relationships with its audience. If you are a brand looking for top-notch PR strategies then you can opt for the best PR company in Delhi that…

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Leveraging Thought Leadership Platforms for Media Exposure

With the proliferation of digital media and the rise of social networking platforms, the avenues for media exposure have expanded exponentially. However, amidst this vast sea of content, establishing oneself as a trusted authority requires more than just visibility; it demands thought leadership. Let’s delve into how individuals and organizations can harness the power of thought leadership…

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Leveraging Big Data for Targeted Digital PR Outreach

Leveraging big data for targeted digital PR outreach has become indispensable in Delhi’s competitive landscape. Digital PR agencies in the city harness the power of data analytics to craft highly tailored PR strategies, optimize media outreach efforts, and measure campaign performance effectively. Among these agencies, The Yellow Coin Communication offers comprehensive digital PR services in…

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PR Strategies for Seasonal Campaigns in the FMCG Sector

Sailing the constantly shifting waves of the FMCG industry during seasonal campaigns necessitates a calculated dance of communication directed by an experienced FMCG PR firm. Important components include telling gripping stories, using influencers, and handling crises gracefully. With its experience, Yellow Coin Communication stands out as a valuable collaborator, making every seasonal campaign a…

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Role of travel agencies in sustainable business travel

In an era where environmental consciousness is at the forefront of global concerns, sustainable practices have become imperative across various industries. The concept of sustainable business travel has gained significant momentum. As companies seek to align their operations with environmental responsibility, the role of travel agencies in facilitating sustainable business travel has become…

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Latest branding and PR trends in the Crypto industry

The cryptocurrency industry continually evolves, presenting exciting opportunities and unique challenges for businesses and investors alike. In this rapidly changing scenario, staying at the forefront demands embracing the latest branding and public relations (PR) trends is essential.  Let’s delve into the cutting-edge branding and PR strategies reshaping the crypto industry, offering valuable…

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How to create a crisis communication plan for your business

As a business owner, you understand that unforeseen crises can strike at any moment. From public relations crises to natural disasters, having a robust crisis communication plan in place is essential to protect your brand’s reputation and maintain the trust of your stakeholders. Further, let’s explore key steps to create an effective crisis communication plan while highlighting the valuable…

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How to measure the success of your digital PR campaigns

A robust online presence and meaningful engagement with the target audience have become imperative for businesses in the rapidly evolving digital landscape. To achieve this, effective digital public relations (PR) plays a pivotal role, enabling brands to shape their image and reputation. As the significance of PR agency grows, measuring the success of digital PR campaigns becomes a critical…

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Growing demand for SMO and SEO services in Delhi

The Internet has revolutionized the way businesses operate, prompting a significant shift towards digital marketing. In today’s world, connecting with the audience means establishing a strong online presence where they spend a considerable amount of time. Digital marketing has become a crucial aspect of business strategies, offering numerous advantages and cost-effectiveness. Among the plethora…

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Role of a PPC agency in any Organisation

Over the past decade, there has been a notable surge in Internet usage, revolutionizing the landscape of advertising. With approximately 64.6% of the global population now having access to the Internet, it has become an expansive platform for enterprises to engage in online advertising. Extensive research indicates that individuals are increasingly turning to the Internet to seek information…