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PPAI Unleashes its Panelists for “The Power Conference”

Promotional Products Association of India Expo 2017 is all set to cast light on the latest happenings in the promotional marketing sector. The expo has exclusively organized a panel discussion named as Power Conference to highlight the importance of promotional products in marketing and brand marketing challenges. With a sheer list of experts from the industry, the conference will refer to the various challenges, solutions, upcoming technologies, marketing related to different sectors and reasons to opt for promotional products.

The list of the panelist includes the following names.

Ambi M G Parameswaran

Brand Strategist & Founder at Brand-Building.com (brand advisory firm)

Ambi M G Parameswaran is a known name in brand building with a visionary experience of more than 30 years in marketing, marketing services, sales and advertising. A former CEO of FCB Ulka, he has been a one of the major forces behind the transformation of FCB Ulka into a multi-dimensional marketing services organization.  His broad experience stretches in various categories like pharma, automotive, financial services, IT services, entertainment, FMCG and telecom sectors.    He has penned 8 books by far and his current edition ‘Nawabs Nudes Noodles – India through 50 years of advertising” has been rated as one of the Top 100 Most Memorable Books of 2016 by Amazon.in.

  Ramesh Juneja

Business Unit Head at Cipla

Ramesh Juneja brings with him his unequalled experience of two decades in pharmaceutical industry. Whilst handling sales and marketing domain, he has been responsible for the business development and establishment of Cipla Quadra. He has worked right from the conceptualization, recruitment, training and policy making to the selection of products. He has been working for Cipla for over 15 years now.

Chetan Gore

Outgoing Executive Vice President (marketing) – Personal Care, Insights and One Rural at Godrej Consumer Products Limited

Chetan gore is a veteran in marketing of FMCG products. He is a MBA from SP Jain Institute of Management and has a brief experience in companies like Procter & Gamble, Emami and lasly with Godrej Consumer products. With an adept experience in working on brands such as Pamper, Head & Shoulders, Pantene, Boroplus, Fair & Handsome and Godrej Hair Colorants, he has both vision and knowledge to give an overview on FMCG marketing. Currently he is engaged in a start-up focused on marketing analytics.

Siddharth Banerjee

Senior Vice President – marketing at Vodafone

Siddharth Banerjee is a proficient consumer business leader across Telecom and FMCG for over 17 years. He is currently working as the Senior Vice President – Marketing and Head of Brand, Insights, media, Activation & Digital at Vodafone India. In his 15 years of experience in FMCG/ CPG products, he has worked across country P&L roles and Global / Regional Brand Marketing Roles, with an exposure to developing and emerging markets. During his 13 years of experience in Unilever, he worked as country marketing director/ CMO and a member of the Management Committee at Unilever Sri Lanka.

Deepali Naair

Chief Marketing & Digital Officer at IIFL Wealth & Asset Management

A sought after speaker and an award winning content strategist, Deepali Naair has a brief experience of working with some of the renowned organizations like Tata Motors, BPL Mobile, Marico, HSBC, L&T Insurance and Club Mahindra. Along with Brand and Digital marketing, she has managed e-commerce and customer service portfolio. She has recently joined IIFL Wealth and Asset Management as Chief Marketing and Digital officer. She has worked as an advisor to internet & Mobile Associatin of India and has been responsible for its conference content curation. She has received the ‘Leading woman in Insurance’ award.        

Get answers to all your branding challenges and meet your ideal marketing, branding or advertising managers under Promotional Products Association of India with the help of PPAI Expo or the PPAI online portal. To participate and stay in loop, get yourself registered for free with us here.

For PPAI Expo Visitors Registration visit – bit.ly/PPAI2017

[weppai-blog]

PPAI Unleashes its Panelists for “The Power Conference”

Promotional Products Association of India Expo 2017 is all set to cast light on the latest happenings in the promotional marketing sector. The expo has exclusively organized a panel discussion named as Power Conference to highlight the importance of promotional products in marketing and brand marketing challenges. With a sheer list of experts from the industry, the conference will refer to the various challenges, solutions, upcoming technologies, marketing related to different sectors and reasons to opt for promotional products.

The list of the panelist includes the following names.

 Ambi M G Parameswaran

Brand Strategist & Founder at Brand-Building.com (brand advisory firm)

Ambi M G Parameswaran is a known name in brand building with a visionary experience of more than 30 years in marketing, marketing services, sales and advertising. A former CEO of FCB Ulka, he has been a one of the major forces behind the transformation of FCB Ulka into a multi-dimensional marketing services organization.  His broad experience stretches in various categories like pharma, automotive, financial services, IT services, entertainment, FMCG and telecom sectors.    He has penned 8 books by far and his current edition ‘Nawabs Nudes Noodles – India through 50 years of advertising” has been rated as one of the Top 100 Most Memorable Books of 2016 by Amazon.in.

 Ramesh Juneja

Business Unit Head at Cipla

Ramesh Juneja brings with him his unequalled experience of two decades in pharmaceutical industry. Whilst handling sales and marketing domain, he has been responsible for the business development and establishment of Cipla Quadra. He has worked right from the conceptualization, recruitment, training and policy making to the selection of products. He has been working for Cipla for over 15 years now.

 Chetan Gore

Outgoing Executive Vice President (marketing) – Personal Care, Insights and One Rural at Godrej Consumer Products Limited

Chetan gore is a veteran in marketing of FMCG products. He is a MBA from SP Jain Institute of Management and has a brief experience in companies like Procter & Gamble, Emami and lasly with Godrej Consumer products. With an adept experience in working on brands such as Pamper, Head & Shoulders, Pantene, Boroplus, Fair & Handsome and Godrej Hair Colorants, he has both vision and knowledge to give an overview on FMCG marketing. Currently he is engaged in a start-up focused on marketing analytics.

  Siddharth Banerjee

Senior Vice President – marketing at Vodafone

Siddharth Banerjee is a proficient consumer business leader across Telecom and FMCG for over 17 years. He is currently working as the Senior Vice President – Marketing and Head of Brand, Insights, media, Activation & Digital at Vodafone India. In his 15 years of experience in FMCG/ CPG products, he has worked across country P&L roles and Global / Regional Brand Marketing Roles, with an exposure to developing and emerging markets. During his 13 years of experience in Unilever, he worked as country marketing director/ CMO and a member of the Management Committee at Unilever Sri Lanka.

  Deepali Naair

Chief Marketing & Digital Officer at IIFL Wealth & Asset Management

A sought after speaker and an award winning content strategist, Deepali Naair has a brief experience of working with some of the renowned organizations like Tata Motors, BPL Mobile, Marico, HSBC, L&T Insurance and Club Mahindra. Along with Brand and Digital marketing, she has managed e-commerce and customer service portfolio. She has recently joined IIFL Wealth and Asset Management as Chief Marketing and Digital officer. She has worked as an advisor to internet & Mobile Associatin of India and has been responsible for its conference content curation. She has received the ‘Leading woman in Insurance’ award.        

Get answers to all your branding challenges and meet your ideal marketing, branding or advertising managers under Promotional Products Association of India with the help of PPAI Expo or the PPAI online portal. To participate and stay in loop, get yourself registered for free with us here.

For PPAI Expo Visitors Registration visit – bit.ly/PPAI2017

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Apparel Promotional Product Market

Create a stylish promotion by making apparels as your branding medium.

The styles and trends in the apparel industry keep changing rapidly. It is a world of fast fashion, with every passing season the fashion of the past season becomes passé affecting the demands of the market. Amidst this fast changing fashion and demand cycle, it becomes a major task to choose a right product on the grounds of common customer preferences and wearing comfort. The decision is to be made on the basis of a retail landscape. The style with maximum wearing comfort and classic appeal makes an ideal promotional product. Currently the wearable sector holds the largest share in promotional products market, which is 35% of the total share.

Style does not essentially demands a complex silhouette, an eye catchy apparel can be created with simplest pattern compiled with an alluring graphic print. One can also make use of slogans or social messages to add to its appeal.  For example, a basic t-shirt sporting a digital printed logo is both cost-friendly and purpose serving. As market trends shift so does it effects the classic styles in some minor measures. It may not have a large impact on classic trends but the use of fabric or finishing may undergo some alterations.

Here are three best examples of promotional branding with apparels that will help you to hit the promotional market rightly.

 Basic T-shirts

A basic t-shirt is like a homecoming, everyone loves wearing it and definitely owns one. Branding on a simple t-shirt also allows maximum exposure at it comes under the casual clothing and therefore is exposed to a large number of audiences. Completed with a captivating graphic print, it makes an effective branding.

  Polo T-shirts

Reach to an elite category as you brand your logo on a polo t-shirt. Simple and elegant, it lends a broader exposure from being categorized in a golf wear to a casual wear. Choice is king and the classic style and comfort quotient helps it to be the common choice among st the major division.

Sportswear

Branding on sportswear is a trending marketing strategy in recent time. It is both utilitarian and attractive that gives a large exposure to the brand. The right use of material and a comfortable pattern can increase its utility span. Merging it with a sports team name, it instantly adds an emotional connect to the loyal fans of the respective team.  

Meet your ideal marketing, branding or advertising managers under Promotional Products Association of India with the help of PPAI Expo or the PPAI online portal. To participate and stay in loop, get yourself registered for free with us here.

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Edible Promotions

Know everything about the share of food sector in promotional products market in India.

Promotional market has been creating buzz around, right from the audible to the edible mediums it has spread its arms everywhere. The more customer satisfaction you provide the more are the chances to convert the promotion into sales. Every promotional medium comes up with is pros and cons, the key to create an effective promotion is by offering the customer what he wants and satisfy him to the fullest. In the case of edible promotional products, there is a larger possibility that the receiver will recollect the brand because of its taste and pleasure.

A wide array of options is already present in the promotional products market and the others are waiting to be explored by molding them into the customized needs of the corporate market. While you satisfy your customer with a delectable taste of the promotional food products, it is sure to turn that receiver into a loyal customer. One can also create a larger impact and increase brand exposure through promotional food items. All you need to do is, ‘think about the box’. A good packaging with an attractive branding can convince the receiver to keep back the box or a jar simultaneously creating a long lasting impression.

Following are the edible promotional products that can make an enduring impact on the receiver.

Customized Candies

One can easily entice its probable customers and win its existing customer’s hearts all over again with just a simple and sweet promotional move. Offer them a box of candies or chocolates with a logo imprinted on the top and it is sure to create a special place in the receiver’s mind for your brand. Also, you can create a special place on the receiver’s desk with an attractive packaging, for instance a captivating candy jar with branding on it makes a pretty charm to adorn the desk.

Customized Chocolates –

This might sound like a repeatedly tried and tested idea but as the saying goes “never under-estimate the power of chocolate”. We often see chocolates with brand logo stamped on it, but never does that make us feel enough of them. In fact to add to its allure the resembling shape of the chocolate to the brand’s product attracts even more and helps to recall the brand.

Customized Dry fruits –

Dry fruits have always been an authentic food to serve your guests. It carries an elite quotient. Packaged with a proper branding on the wooden carved or a metal embellished box, it has a great ability to make and sustain brand recall.

Customized Mints –

We all have that habit to niggle something especially when on board. Mints always make a great option to accompany on flight or at work. These little pastel-shaded mints played along with tiny box sporting a brand logo on it makes an attractive promotional packaging and as the person offers it to its fellow mates around, it can create an effective brand exposure.

Customized Wine –

A global gesture of greeting and celebrating, a good wine never goes out of fashion. Packaged in a logo imprinted bottle and a wooden box, it is sure to entice your customers. Whilst its good taste will help you to make a brand recall, the branding on that elegant bottle decked on the bar stand will spread the brand exposure.

Plunge and explore into the growing promotional products sector as you meet your ideal marketing, branding or advertising managers under Promotional Products Association of India with the help of PPAI Expo or the PPAI online portal. To participate and stay in loop, get yourself registered for free with us here.

For visitors badge for PPAI 2017 visit- bit.ly/PPAI2017

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Essel Marketing and Promotions at PPAI Expo 2017

The world of promotional marketing is baffling by every passing day with changing needs of audiences and propelling market scenarios. We bring to you a quick interrogation session with a leading marketing consultation company and exhibitor at PPAI Expo2017 ‘Essel Marketing & Promotions Pvt. Ltd.’ placing their views and sharing expertise on promotional products sector of India.    

Q. Tell us more about your product or service?

Launched in 1996, Essel has today blossomed into a full-service global aggregator that offers promotional solutions to a diverse range of brands - irrespective of their age, origin, scale, industry, target audience and message.

With a proven track record of designing innovative promotional campaigns, licensed products, branded merchandise, trade/ consumer premiums and gifting solutions, Essel helps brands meet their business objectives through effective marketing and procurement outcomes and offers enhanced reporting and cost management.

Headquartered in Mumbai, India, Essel is essentially a hybrid agency that has a unique global footprint with field offices in the US and Hong Kong, accredited factories in India and China and over 100 internationally certified suppliers across the globe. It also has a distinctive presence in international markets – from North America and South America to Europe and Asia-Pacific, as local, regional or global partners to Fortune 500 companies.

Listed among India’s Top Five Most Promising Creative Agencies in 2015 by Silicon India, we are proud of our ability to deliver bespoke creative promotional campaigns that give our clients a crucial edge. Thanks to our client-specific consultative approach, supported by a defined methodology and inputs from our partners based all over the world, we have been able to design and develop several innovative ideas and creative solutions that are also cost-effective, result-driven and unique to each client.

 Q. Why are promotional products the right strategy?

Promotional products get buyers to sample, purchase, or remain loyal to a brand or product. Creative, well-constructed promotional offerings are known for delivering brand-enhancing and sales-building results.If the consumer is interested in a product but on the fence when it comes to purchasing it, the promotional product could be the thing that sends the purchaseover the finish line. For a product that is in a competitive market, giving a gift with purchase could be the token to set it apart.

Gift giving has been the interpersonal glue of human society for thousands of years. While the types of gifts and gifting occasions have changed over the years, the remaining constant is how receiving a gift makes a person feel. When people receive a gift, they feel special.Gift giving through promotional products is every brand’s way to connect with consumers.Shoppers feel a special connection to the gift-giving retailer, which carries into their shopping cart and future loyalty to the brand.

“Free gift with purchase” promotions offer shoppers an extra incentive to buy, and can provide the retailer offering it with increased sales, as well as improved brand loyalty.After receiving a promotional product, the next time a shopper encounters several retailers selling the same item, he or she is somewhat likely to buy from the retailer who provided the free value-add.

 Q. Do promotional products impact the market more than other media?

A good promotional item creates interest unlike other forms of media since the promotional item is tangible and immediately conveys the quality and creative standards of the company.

Useful promotional items help make brands memorable.Finding unique and appealing promotional items is the first step in making the giveaway memorable. Plus, the brand logo goes with the item so the consumer sees and remembers the company name - other forms of media cannot guarantee such long-term brand recall.

Good promotional items also mean good ROI.Promotional products area good business strategy that can result in a flood of new and repeat customers. It may seem counterintuitive at first to give away a free product to promote your business but eventually it works better than spending on other forms of media.

 Q. Any special feature offered from you to the promotional product’s market?

As a global aggregator firm, our expertise at kitting and in-pack premiums, following stringent quality checks and the ability to manufacture a massive output are our special features. To elaborate further:

We have developed kitting concepts for various distribution channels and end-customerskeeping the following factors in mind:

ü  Material handling            

ü  Assembly designs

ü  Safe packaging

ü  Kitting labour

ü  Logistics upto distributor channels/end customer

  Essel has developed expertise in delivering in-pack premiums in millions - from Food to the Pharma industry.  Our audit team approves only ISO/BRC/GMP/FSSC 22000 certified manufacturing facilities.

  Our production capacity easily clocksaround 400 million pieces for various global clients a year.

 Q. What all technological changes and additions are you expecting this year?

We have a technologically advanced Aggregator program which will really benefit our clients.  The Essel Aggregator Program is a dynamic web-based platform that procures the best quality raw materials from leading global suppliers for our clients and offers end-to-end Supply Chain Management services.

ü  It enables each client to view all the campaigns being run for its sub-brands and variants in other markets world over.

ü  It helps to showcase a range of proactive concepts and innovative products for each client created in-house.

ü  It allows our clients to avail of our global sourcing network for strategic procurement.

ü  It offers end-to-end supply chain services online –from placing order to final shipment.

ü  It offers services 24x7.

 Meet Essel Marketing and Promotions Pvt. Ltd. to get plan your ideal promotional strategy at PPAI Expo 2017. To participate and stay in loop, get yourself registered for free with us here.

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Harsh Mariwala to inaugurate PPAI Expo 2017

Harsh Mariwala – Chairman of the Marico group will inaugurate the PPAI Expo 2017, scheduled to be held on the 15th, 16th and 17th of March at Nehru Centre. Promoted by the 30 year old Giftex Exhibition, the PPAI Expo is specifically for Promotional Products and Ideas that Sales and Marketing Managers could use in their branding & marketing.

As marketing strategies become sharper and more focused, brands need to build and maintain visibility in the clutter of the market place. The PPAI Expo provides those marketing tools and ideas. It is India’s only exhibition for Promotional Products & Merchandise, Point of Purchase, Printing Machines, Packaging, Signages, Office stationery, Electronics and gadgets, Promotional gifting and Confectioneries. This is the only place where brand managers, marketing managers and sales managers will connect with sellers, explore new businesses, network and connect with suppliers within the industry.

To know more about the exhibition visit www.ppai.in

For Visitors Registration please visit – bit.ly/PPAI2017

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Save the Date !!

PPAI Expo 2017 will be inaugurated by - Harsh Mariwala (Founder and Chairman of Marico Limited)

For the first time in India an exhibition that will change the way sales and marketing business works. A need has been identified for an exhibition that focuses expressly on the Promotional products industry. This event will help to highlight new ideas, new innovations and provide a vital platform to network and learn new trends in the sales and marketing arena.

PPAI brings opportunities to expand your business and is the single point of contact for ideas on products, strategies, execution and resources. The PPAI Expo will be a meeting point for India’s promotional products industry. The only place; where buyers and sellers will connect with each other over a period of three days.

Promoted by Giftex, this exhibition is the successor of the Giftex Summer Show. For more details call now 022-22075256/57/58 or send us an email at: sales@ppai.in. For regular updates visit www.ppai.in

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An Insight to the Indian Promotional Product Sector !!

Are you looking out for a unique promotional strategy? Are you confused about what could be an ideal promotional product for your brand? Are you thinking of an effective method to make your audience recall your brand name? Promotional Product Market is the right place to suffice your marketing needs. With a growing market and advanced technology, promotional product marketing is reaching to the new heights. Playing rightly according to the customer’s psychology and living by the slogan “give your customers what they want”, one can actually make successful brand retention marketing with this strategy.

As we at PPAI Expo 2017 gear up to cast light on the growing promotional product sector in India, we would like to brief you up about the categories that are usually opted by the brands.

Wearable

Apparels and other wearable products like caps cover the maximum share of promotional market. With an utmost utile characteristic and maximum brand exposure, it is opted by most of the brands.

Promotional Gifts

Promotional gift is an absolute success-synonym idea. Customers like receiving gifts that increases the brand retention and at times there is a possibility of re-gifting the product, which again elevates brand exposure.

Packaging

An attractive packaging has a capacity to grab attention of your potential clients. With a wide exposure, it is tried and tested for an effective result into conversions.

Signages

Draw maximum attention of your potential audience by promoting through signages. This will increase the brand exposure and promote brand in a right way.

Stationery & Writing Instruments

Pocket friendly yet effective, writing instruments and stationery materials make a commonly used promotional product.

Electronic Gadgets

Trendiest and unique way to make your brand recall is by giving out electronic gadgets as promotional products. With a cutting edge perspective, it also has a long term possession.

Prints

One can plan a suitable print media to target the right audience in a right manner. With an attractive graphic and informative content, print media can help you portray the desired brand image.

Point of Purchase

Promote more and sell more, as you use the point of purchase strategy to hit your targeted audience.

Bags & Travel Accessories

Promotions through bags and travel accessories can take your brand exposure to another level. The brand name commutes with the product and therefore gives you the best results.

Meet your ideal marketing, branding or advertising managers under Promotional Products Association of India with the help of PPAI Expo or the PPAI online portal. To participate and stay in loop, get yourself registered for free with us here.

Get your visitors registration badge – bit.ly/PPAI2017

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Exhibit Now with PPAI

Exhibit Now with PPAI Expo and Grow Your Brand. For more details visit -  http://ppai.in/Exhibitors-Profile.aspx 

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Pre-registration for PPAI Expo is LIVE !!

Plan your promotions more effectively for this year and meet your ideal marketing, branding or advertising managers under Promotional Products Association of India with the help of PPAI Expo or the PPAI online portal. To participate and stay in loop, get yourself registered for free with us.

Click Here for Visitors Registration