#mantis lepretre

[zegalba]

makeup by mantis lepretre

[distantvoices]

Pasha Harulia by Alexa Sonsino for ODDA Magazine March 2024

Mariaelena Morelli (Fashion Editor/Stylist), Yumiko Hikage (Hair Stylist), Mantis Lepretre (Makeup Artist)

[fettesans]

Left, Witalij Frese, Last auf der Brust, 2023, glazed ceramic, 50 x 40 x 25 cm. Via. Right, makeup by Mantis Lepretre for Didu FW24. Via. More.

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One of the first stylists I started bookmarking for her normcore looks was the London-based Alice Goddard. She was assembling this new mainstream minimalism in the magazine she co-founded, Hot and Cool, as early as 2011. For Goddard, the appeal of normal clothes was the latest thing: “Styling is about showing different types of clothing in a new way,” she says, “which normally means taking something—an item, a character or an idea—that I find kind of ugly and gross, and making it good.”

Goddard’s initial interest in normcore was in part a reaction to the fashion status quo. One standout editorial from Hot and Cool no. 5 (Spring 2013) was composed entirely of screenshots of people from Google Map’s Street View app. Goddard had stumbled upon “this tiny town in America” on Mapsand thought the plainly-dressed people there looked amazing. The editorial she designed was a parody of contemporary street style photography—“the main point of difference,” she says, “being that people who are photographed by street style photographers are generally people who have made a huge effort with their clothing, and the resulting images often feel a bit over fussed and over precious—the subject is completely aware of the outcome; whereas the people we were finding on Google Maps obviously had no idea they were being photographed, and yet their outfits were, to me, more interesting.”

Fiona Duncan, from Normcore: Fashion for Those Who Realize They’re One in 7 Billion, for The Cut, February 26, 2014. Via.