1stay2healthy3-blog

[1stay2healthy3-blog]

I thought it was an interesting point that the SF page was focused more towards foods and activities whereas SD was focused more on a military theme. SD does have a heavy military base presence compared to SF, so this makes sense that it would reflect on their social media page. If SF focused more on vulnerable populations (i.e. homeless) that would be a really helpful tool to reach out and gather peoples’ support since that population is very evident in that community. I agree, San Diego should have more information about things to do. There are so many activities and events going on every day in this county, their Facebook page should represent that! I really liked how you clearly lined up your comments about the two pages, it made it really clear!

@globalcommunicationproject

Social Media Module, Activity #1, PH402

Analysis Activity #1

​Compare the two county pages.  Report on what they should be doing better, and what they should continue doing.  In your comparison you should give specific examples of what one county is doing better than the other, and what both can do to improve.  5 recommendations per city, minimum.  In your Tumblr post screen shots of the two top performing posts for each county’s page.

              San Francisco’s post seemed to be targeted more towards food, fun and entertainment. For example, 4 of the 5 top posts talk about things to do that weekend and the motivation key even talks about food. I am glad to see that voting registration deadline was one of the top posts.

            San Diego’s post seem to be targeted more towards veterans and military. This makes sense because San Diego has military bases, a large military population and a large population of veterans. Like San Francisco, San Diego had a trending post about the election.

San Francisco-

1.     I love the access to information about things to do. It creates a sense of community. I think it would be a good idea to include volunteer opportunities over the weekends!

2.     Like San Diego, SF should target a vulnerable population to help. (i.e. homeless population)

3.     San Francisco should bring awareness to city counsel meetings and sites. This will help residents to feel confident and comfortable to communicate with the city with issues they are facing.

4.     I would like to see SF post resources for the lesbian and gay community.

5.     I appreciate SF ecofriendly vibe. I love the recycle ideas the community presents. I would like for SF to help SD adopt these ideas.

San Diego-

1.     I love that San Diego has a lot of buzz about the military population. We too are creating a sense of community. I would like to see volunteer opportunities for military families in need.

2.     I love the resources available for vets and the show of appreciation for vets from San Diego. I would like to see more volunteer opportunities for vets.

3.     I think San Diego should have more information about things to do. San Diego has so many activities that having information on their page could bring in more people and more families to the events.

4.     I would like to see more information on San Diego eats. San Diego has a diverse food scene. Bringing restaurants to life would support restaurants that are up and coming.

5.     San Diego should bring awareness to city counsel meetings and sites. This will help residents to feel confident and comfortable to communicate with the city with issues they are facing.

@globalcommunicationproject

[1stay2healthy3-blog]

I agree that San Diego really needs to attempt to engage their audience more, they may provide information but it doesn’t seem to draw in attention as it could. Asking questions might be a good idea like you suggested, or maybe posting about more events or topics that relate to the demographics of the viewers. For example, if a lot of young people are following the page they might want to post twitter links to current events or topics relating to SDSU. San Francisco, on the other hand, like you said, does promote a lot of events. SF culture is definitely very different from SD, but they still seem to be more excited about what is going on in their neighborhoods. SD should learn from SF’s page and maybe show more enthusiasm in their posts to attract more viewers.

@globalcommunicationproject

Social Media, Analysis Activity 1, PH 402

San Diego County Facebook page: San Diego makes a great use of their facebook page by discussing current events in San Diego and in the US. However could attract more facebook traffic by engaging their audiences. One way to do that would to use more hashtags. Hashtags are a great way to isolate different topics and see what appeals more to the audiences. San Diego can also engage the community by asking for their comments and suggestions. By asking a simple “what do you think?,” opens the conversation to public. Or instead of asking a question, put a call to action! Tell the audience members what you want them to do (like, share, comment, etc). On another note, I noticed that the San Francisco Facebook page promotes a lot their events. San Diego should learn from that and celebrate their city. There always seem to be events going on. So by telling the county about events, that could generate traffic to their page. Likealyzer says that users love to click on pictures. So if this page would post pictures whether from San Diego County host events or just more pictures in general, then they are more likely to get likes, shares, and comments. What’s great about San Diego’s Facebook page, is their variety in articles that they post. The articles actually are interesting. Two of their recent top performing post include articles postings that generated a total of 300 likes, comments or shares!

San Francisco Facebook page: The San Fran facebook page seems to be more of a place to post about local events and recreational activities. Although thats a great way to engage the community, I don’t think the page has established their respect as a county owned facebook page. I think there need to be some sort of professionalism and to hold off on being too casual. This page could include more topical conversation pieces or current events both local and nationwide. For more engagement from users they could ask questions, or use calls to action. Also since they already post about local events they could make their page more social by telling the users to “tag” their friends. Also they page needs to be regularly maintenanced and used! San Fran only posts about one post a week. The should post more in general and add variety to their posts. Post more pictures and articles. They could also cater to different users in their facebook page. Not everyone in San Fran finds interest in local events, so post more about different things to cater to all San Fran users.

@globalcommunicationproject​

[1stay2healthy3-blog]

I agree that the video featuring Zach Galifianakis and Hillary Clinton was both a mix of using news and entertainment education, but I think it is moreso for entertainment purposes. The main goal, in my opinion, was to make Hillary seem more engaged in pop culture topics and social media to attract more campaign supporters. The humor of Zach does add an extra special element, I also agree.

The Zika update was definitely a mix of news and an informational campaign. It portrayed a news article style, while including basic yet important factual updates for health advice and disease containment. It might attract viewers who enjoy reading and have any type of medical knowledge, which means it might not be impactful for a large handful of the population in some cases. 

@globalcommunicationproject

Entertainment-Education, Research Activity 1, PH402

I think that the “Between Two Ferns with Zach Galifianakis: Hillary Clinton” is a mix of using news and entertainment communication. It tries to communicate news of Hillary Clinton’s presidential campaign by having her answer some interview questions. It uses entertainment by having the host be Zach Galifiankis, who is a comedian, which makes the video a lot more interesting and entertaining for the audience. By adding in humor to her interview, it can attract younger viewers to pay attention to the election.

The “NPR CDC update on Zika” article is a mix of news and informational campaign communication. It’s news because it’s announcing news about the status and effects of the Zika virus. It’s an informational campaign because it’s promoting healthy lifestyles and educates by advising men who are at risk of Zika to put off procreation for 6 months.

@globalcommunicationproject

[1stay2healthy3-blog]

I really enjoyed reading the in-depth thought of your post. I think that the first post is definitely a selling post, and probably was very effective. Linking behaviors or products with seasons makes them seem more relatable, exciting, and new (therefore interesting). The inform post was very straight forward, with a good fact that was in bright colors and quick, eye-catching text. I think it could additionally be an ad on maybe a phone app, or it could definitely be an ad in a magazine, such as Seventeen or Glamour. The third post, in the change behavior category, would be posted on a wesite as the channel, I agree. I am not sure how effective the over-simplified message would be, but if it is grouped with different types of posts/channels it would probably have a deeper impact on viewers. The final post, in the entertain category, uses a very clever channel. It gains credibility from the adults whose kids are watching Sesame Street because it is supported by Michelle Obama, a respectable and well-educated woman who is a known advocate for childrens’ health. Then it also caters to the kids who watch the program because it is their favorite characters giving hints that they can remember through songs and scenes in episodes. Very impactful for the youth, as well as enjoyable for them.

@globalcommunicationproject

Entertainment-Education, Research Activity 3, PH402

SELL: This condom advertisement is intended to sell flavored condoms during Valentine’s Day season because most people view Valentine’s Day as a romantic holiday and participate in sexual activities and it advertises flavored condoms because the holiday is also usually associated with sweets and candy. The destination is advising for safe sex and modeling good behavior of using condoms. The channel is circulating media or print media because it could be advertised online or in magazines, which I feel is effective because it will have more reach and persuade people to want to buy the condoms.

INFORM:  This advertisement is meant to inform people on the susceptibility of getting an STD and persuading people to get themselves tested. The destination is advising – to increase awareness of contracting STDs and stressing the importance of going out and getting tested. The channel is most likely news in print or online which I think is a good channel because it’s aimed more at a younger audience who frequently use the internet.

CHANGE BEHAVIOR: This PSA about not texting and driving is meant to persuade its audience to not risk their lives over a text. The destination is activation by motivating behavior change by stating the negative consequences of texting and driving, The channel could be online since it states a website that you can visit and could also be circulated in print ads or billboards, I feel that any of these channels would be equally effective because all could accessible by younger audiences which this is mostly intended for.

ENTERTAIN: Sesame Street has a program that’s in collaboration with Michelle Obama that promotes healthy habits in children and families. It uses the characters of this popular children’s TV show to educate and inform parents and children about healthy habits that include video episodes and activities that touch on topics about healthy eating and physical activity in a fun manner that’s entertaining and easy to understand.  The destination is to advise on healthy habits and activate families to change their behaviors to live healthier lives. The channel is online through their website that includes videos, activities, songs, etc that are all Sesame Street themed which I feel matches perfectly with the piece because children can easily identify with these characters and will be more engaged because it’s entertaining to them.

@globalcommunicationproject

[1stay2healthy3-blog]

PH402, Activity #1, Social Media Assignment

@globalcommunicationproject Activity #1 The County of San Diego: This page was suggested to improve in a few ways- “Open your Page and let users communicate with you; Create more engaging posts; Review the length of your posts; Publish more photos; Ask more questions to your fans.” Additionally, I would suggest that it should have more color, a more vibrant design, and maybe one single background/cover photo. It needs to look more friendly too, and maybe they could set an overall theme for each season on the page to engage the community more. This page should keep posting photos, informational community posts, event posts, and honestly those are the only things I can think of (the page is pretty boring!!).

The County of San Francisco: This page was suggested to improve in a few ways also-“Open your Page and let users communicate with you; Publish posts more often; Create more engaging posts; Ask more questions to your fans; Publish more photos.” I would also personally suggest adding a more breathtaking cover photo (I have seen friends post better pictures), adding more color, posting about more events (SF is huge and vibrant, the page should reflect that), finding a way to attract more followers (will result in possibly more likes/shares/comments), and respond back to comments more. This page should keep posting overall (just add more activity), keep doing creative things like #WednesdayWisdom posts, giving advice about earthquakes, giving advice about cyber crime, and being enthusiastic. I think this page is better than SD County at posting interesting posts and therefore was able to think of more positive aspects. I might be biased because I love SF, because truthfully both pages overall do need some improvement!

[1stay2healthy3-blog]

Education Entertainment, Activity #1, PH402

The first example is definitely Entertainment Enjoyment because there is a sarcastic energy to it and one of the people featured in the video, Zach, is a comedic actor. They are trying to put the spotlight On Hillary Clinton to promote support for her in the election as well as put her in a YouTube video that the younger generation might see and be entertained by. I think this video was effective at making Hillary seem a little more in tune with our generation.

The second example for Zika warnings is a type of News communication because it is an update via an online article which is promoting a sexual behavior change among those at risk for Zika to prevent babies being born with microcephaly and other birth defects as a result of his or her parents contracting Zika before/during the pregnancy. In my opinion this article is effective, but that might just be because I understand the risk and the science education behind it.

@globalcommunicationproject

[1stay2healthy3-blog]

I somewhat disagree with the idea that Helen was great choice for a don’t drink and drive ad. She might have British charm and uncensored humor, but I don’t think she can relate to the viewers that are most at risk for driving drunk. The young, common drinkers are the ones who see the most ads and are most influenced, versus those who are older like Helen and might be able to relate to her a little more. The population that Helen might appeal too has most likely already heard every don’t drink and drive commercial out there, so I think there should have been a younger celebrity who maybe has had a bad past and has made a change for the better, who could appeal to the younger generation.

@globalcommunicationproject

Sources, part five, Analysis Activity #1, ph 402

I feel Helen Mirren was a great choice to provide a don’t drink and drive ad during the Super Bowl. She utilizes her British charm and uncensored humor. Many people would think that she is a classy lady but on the other hand, this proves it wrong. Helen Mirren delivers a short, sweet and funny message regarding the consequences of drinking. I believe it has a high credibility towards it. If it would have been a younger celebrity for example, Justin Bieber, no one would believe him since he has a bad reputation in regards to drinking, going out, having police interventions, and creating a scene.

@globalcommunicationproject

[1stay2healthy3-blog]

I agree with this opinion that Paris Hilton is not only an inappropriate endorser because she does not represent the population that is probably consuming this product, Carl’s Jr. burgers, but also because it is unrelated and over-sexualized. It is sex appeal focused, meaning that this ad will not be effective for the audience that is not attracted to Paris Hilton. This linkage between a big appetite and physical sexual preference is inappropriate for the commercial scene, and it is unlikely that viewers who see this commercial will decide to eat this burger just because some unrelated celebrity is pretending to eat it. 

@globalcommunicationproject

#ph402 

#source

Sources, Part Six, Research Activity #5, PH 402

https://www.youtube.com/watch?v=gAwg6GE3AdA

A health ad that uses a bad source is this Carl’s Jr. campaign promoting one of their burgers featuring Paris Hilton. Paris Hilton is featured in the commercial in a bathing suit, washing a car, and seductively eating the giant burger which I feel is a horrible commercial because all of Paris Hilton’s actions are totally unrelated to the burger itself. Carl’s Jr was obviously specifically targeting audience viewers who would find Paris Hilton attractive however it does not do much for any other audiences. In a print ad of the same campaign, there’s a tag line of “She’ll tell you size doesn’t matter. She’s lying.” which I feel is really inappropriate and illogical for a burger ad because it suggests that women prefer bigger things and therefore prefer a bigger sized burger as well. I do not really see how this advertisement would be effective besides that fact that it uses sex appeal as their main marketing tactic. Carl’s Jr using Paris Hilton as their celebrity endorser of this burger is inappropriate and not credible. Considering that Paris Hilton makes a living off of her body/appearance she most likely has a strict diet that does not include eating big burgers or eating at Carl’s Jr at all. I think a better source for this ad could have been either featuring normal, average people eating and enjoying this burger so that it can relate more to its middle-class audience that actually frequents fast food joints, or maybe even using a big, husky male athlete to promote this big, “manly” burger because they have bigger appetites.

[1stay2healthy3-blog]

SDSU Great Give!!

Time is almost up to help out SDSU students, whether it be sports programs, international travel scholarships, or anything you feel passionate about! Only 3.5 hours to go and counting! 

Hurry- visit sdsugreatgive.org now!

[1stay2healthy3-blog]

SDSU Great Give!

Join all SDSU lovers today and donate directly to the area you prefer- 14 hours left! Benefit the amazing students and programs by any $ amount contribution!

Refer to website: sdsugreatgive.org

[1stay2healthy3-blog]

Sources, PH402, Analysis Activity #1

I think the following ad about DUI’s, featuring Helen Mirren, could’ve chosen a better beer rep. I am not sure of the statistics on DUI’s, such as which age group most commonly is arrested for this act, but I assume it is between 20-30. Helen is definitely older, and while people in the 20-30 age group probably know who she is, she is definitely not relatable based on lifestyle and demographics. In my opinion, as a twenty-one year old female, I don’t find this ad to be very credible with Helen Mirren as the subject, and it would’ve been more effective with someone more relatable. (https://youtu.be/DX9JR1A7rf0)

@globalcommunicationproject

[1stay2healthy3-blog]

Sources, PH402, Research Activity #5

Personally, I think a source such as BuzzFeed is completely inappropriate for any type of health messages. They are a social media/meme focused, unqualified source for giving people actual fitness or medical advice. I found one example, of many, supposed health advice articles. I think BuzzFeed should stick to their typical posts of memes and unreliable information to entertain their audience, like many social media, so-called “news sites” these days. Health and fitness advice should be left to experts and doctors who went to school to study that, not journalism. The following link is just a video of apparent ab workouts you can do lying down. Any college student, particularly health science, knows that to be fit and healthy you have to do more than some crunches.  (https://www.buzzfeed.com/michellekhare/finally-an-ab-workout-you-can-do-while-lying-down?utm_term=.ck8qZ5oE3#.hjyEXO3Ak)

@globalcommunicationproject

[1stay2healthy3-blog]

Sources, PH402, Research Activity #4

One health communication message that has impacted my life and even converted me to never eating pork or dark meat is the message in a combination of many documentaries on the meat industry. It all started with the unhealthiness of Supersize Me, which wasn’t particularly focused on the meat industry but just gross food in general. Since that movie I have watched multiple other documentaries highlighting the nasty environment and torture of the cows, and I am grossed out by it. I am in the process of trying to completely be vegetarian, which is difficult for other reasons, but that decision has been influenced significantly by this movie, among other sources of messages. The messages in the movies particularly impacted me because it targeted my sensitivity with blood and gory images, suffering of animals, and weight gain or low quality of health. Another health communication message that has impacted me is the no-smoking ads that have been on t.v., particularly the ones with the people having holes in their throat. It impacted me also because of the nastiness of it and the bluntness. It also shows older women describing how they are going to make you look worse and age faster, and a 21 year old woman definitely sees that as a reason to not smoke.

@globalcommunicationproject

[1stay2healthy3-blog]

Sources, Research Activity #2, Ph402

Clinton did her best to reach her target audience of white male voters, who were specifically skeptical towards her, by bringing up a common interest – sports. She states,” My dad played football at Penn State… My brother played football at Penn State.” By sharing that common interest in sports, she attempts to bring in more votes from that demographic.  (http://www.nytimes.com/2016/08/02/us/politics/hillary-clinton-white-male-voters.html?_r=0)

In another attempt to reach her audience, Clinton spoke in North Carolina, recently after a police-citizen shooting. She discussed about the need for more police training and all of her criminal justice reform plans. Clinton also spoke about the prison pipeline and the need to reduce the cost of higher education, as the community she was in deals with that cycle. Lastly, she attempted to target her audience by discussing that she disagreed with the other candidate’s neutral reaction to the recent shootings, relating to how her audience probably felt towards him. (https://hillaryspeeches.com/2016/10/02/hillary-clinton-speaks-during-sunday-services-at-charlotte-church/)

The other candidate attempted to reach his audience in a video shown during class a few weeks back, where he targeted active military and healthcare, showing families that were smiling and happy, while he trashed Clinton’s role with military healthcare.

@globalcommunicationproject

[1stay2healthy3-blog]

I enjoyed reading your opinion on the Kotler vs. McGuire representation and I think you were very thorough. I do agree that the first image is not very informational and the only point it gets across is that it is targeting possibly children. Although the graphics may catch your eye, there is really no substance to it. The second image definitely embodies McGuire’s model better, as you also said. It advocates exercise while announcing that successfully and motivationally. In terms of an ad promoting a behavior, I think McGuire’s model is significantly more effective in terms of how it is organized and announced.

@globalcommunicationproject

Messages, Part Three, Research Activity 4, PH 402

@globalcommunicationproject

Based on the four A’s of McGuire’s model, this poster only activates, but it doesn’t give any facts, or advocate for anything or announce with any hotlines or real resources.  

According to Kotler’s model, it also does a really bad job.  It does not explain why being active is even good for you.  It does advise you to get active but that’s about it.  I feel like the target audience would be children, as depicted, and the bright blue colors pop, so as far as promotion it does a good job at targeting children, simple and straight to the point.  

Overall, Kotler’s model suits this more because it at least does a good job at promoting activity to its target audience (children), and does it in a bright and capturing way.  

According to Mcguire, this poster does advise (contains facts), does activate (makes you want to exercise to benefit your body and yourself,) and it advocates why it is overall great in many ways to exercise.  

According to Kotler, this promotes well, it is super bright and eye catching, but I don’t think it has a particular audience so it fails in that sense.  The channel is the internet which is also again broad, but this is about all it has going for it.  

Overall, I like Maguire’s model for this better, it covers more ground as far as facts, and advocating and really pushing someone to exercise for a variety of benefits and making them want to do it.  

[1stay2healthy3-blog]

I agree with this post that the Kotler model is better to use specifically for these photos. The photos embrace product, price, place, promotion, and position better than McGuire’s 4 A’s because the 5 P’s from Kotler’s model are more clearly represented. Product and price are very clearly represented by showing smoking and the cost of doing so. As an additional note, I think these are effective no smoking graphics as well. 

@globalcommunicationproject

Message, Research Activity 4, PH402

[1stay2healthy3-blog]

Messages, PH402, Part Four, Research Activity #4

Health Communication Piece #1- In this example of Let's Act Against AIDS together (http://www.cdc.gov/actagainstaids/campaigns/lsht/index.html), I think that McGuire's perspective is a more  clear and useful explanatory model because Kotler's is more business-minded. Mcguire's perspective shows the advocacy and announcement clearly, which is part of that specific health communication perspective, whereas Kotler's P's are hard to pinpoint logically on this example. Health Communication Piece #2- In this example of Prevention is Care (http://www.cdc.gov/actagainstaids/campaigns/pic/materials/index.html), I think Kotler's perspective is a more clear and useful explanatory model because in my opinion this campaign is more business focused. It is aimed specifically at the providers in healthcare and represents the 4 P's (Price, Product, Place, and Promotion),more clearly to me than McGuire's A's, in order to communicate to their audience.

@globalcommunicationproject