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The MSP Story from 4FRNT Skis on Vimeo.

Last April, I called up the Squaw Valley parking lot crew to see if we could bring our Utah family out to test our latest creation. They obliged and even reprinted an old nametag for me to shoot our parking lot scene. For 5 days during a wet and windy midweek storm, we had the mountain to ourselves. Squaw had more snow than I had ever seen and the local vibe was all time. With MSP’s on my feet, I was home again. Here’s to 15 years with the MSP and Squaw Valley, and to the lifestyle and people who inspired it all!

Principal Cinematography: Cam Riley

Editing by: Austin Ramaley

Special Thanks To: Squaw Valley: Clayton Coates James “Cliffy” Clifford Jessica Richitelli Aaron Tippett Michael Gross Chris Lemacher Kyle Crezee Roy Richner Jackie Megnin

Inspirators: Rob “Fly” Kronkhyte Colin “Omar” Otte Jeff McKitterick JT Holmes Mike Rogge Aaron McGowan Bryce Raney Jon Somich

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MSP v2 from 4FRNT Skis on Vimeo.

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The Unsaid Shred - Turnagain Pass, Alaska from 4FRNT Skis on Vimeo.

This is the culmination of a multi-day filming session on The Turnagain Pass with skiers Joshua Randich and Wiley Miller. For a week in early February, we bet against all odds to score south facing spines, an aspect most consider off limits come spring. Few crews have ventured to AK to see what the locals are all about until now, and with a bit of luck and determination, our crew bagged what are some of the longest, most exposed, yet easy to access lines one can find just a few steps off the road.

"There are two types of Alaska ski trips you read about in ski magazines. There is the heli trip, where skiers hunker in a fishing village or backcountry lodge for weeks on end, “drinking it blue” — waiting for weather windows in which they can safely fly to nearby summits and flash down formidable skiing lines in 15 seconds. And there is the hardcore backcountry camping trip, where adventurers rough it on a remote glacier, digging out tents when it snows and bagging peaks and checking off descents when it’s clear. Both sorts of outings, almost always, come to fruition in the springtime.

This is a different Alaska skiing story, one that takes place in the shadows cast by the North’s long nights, where locals drive old pick-ups to the trailhead, skin and climb for hours to ski film-worthy lines, and return in the dark, speaking hardly a word of what they just accomplished." - Derek Taylor, Freeskier Magazine

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4FRNT All Terrain Freestyle 30sec from 4FRNT Skis on Vimeo.

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4FRNT JUNIOR Skis from 4FRNT Skis on Vimeo.

A forgiving, light and easy to handle series of shapes designed to inspire confidence and spur exploration in youth skiers. Unlike other kid’s skis, these are high performance and as durable as our adult skis. They're simply scaled down for smaller skiers looking for unmatched performance and versatility.

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4FRNT Originator Skis from 4FRNT Skis on Vimeo.

Mogul Skiing, noun: 1. A skiing event in which skiers descend a slope which is covered in mounds of snow, making two jumps during the descent.

For years we’ve skirted the question, “...but how does it ski the bumps?” Knowing all along with mogul skiing in our DNA that whatever ski it was they were contemplating had nothing to do with ripping up a zipper line. 4FRNT is a brand which stands tall in authenticity therefore we simply could not carry on any further without listening to our inner Hot Dog. I welcome you to the Originator - a thoroughbred Mogul Ski for having fun and not giving a damn.

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4FRNT Womens Skis from 4FRNT Skis on Vimeo.

Our women’s skis are more than a pretty color. We engineer them with a very specific contoured core for a female's center of gravity. This enables you to spend more time skiing with less effort on all types of terrain than ever before, from the park to the backcountry.

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4FRNT MSP Skis from 4FRNT Skis on Vimeo.

Lay 'em over and rip corduroy like an olympic racer, yet gain unprecedented versatility to pop in and out of the trees and through the bumps with ease. Backed by edge grip that's second to none, the all new MSP is the most award winning ski we've ever made!

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4FRNT UPTRACK SERIES from 4FRNT Skis on Vimeo.

Tour your way up with light weight ease, knowing you'll have equal control, reliability, and fun on the ride down! These are the best skis for the broadest variety of terrain from the groomers to the steep and deep... chair lifts are optional!

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4FRNT Big Mountain skis Designed by Eric Hjorleifson from 4FRNT Skis on Vimeo.

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4FRNT PARK PREROLL 2 from 4FRNT Skis on Vimeo.

Bombproof park skis starting at $299

4frnt.com/collections/freestyle-skis

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4FRNT PARK PREROLL 1 from 4FRNT Skis on Vimeo.

Bombproof park skis starting at $299

4frnt.com/collections/freestyle-skis

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4FRNT PARK CLIPS from 4FRNT Skis on Vimeo.

Bombproof Park Skis starting at $299

4frnt.com/collections/freestyle-skis

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Stories from the FRNT : Harrison Brickman - GAH, BC from 4FRNT Skis on Vimeo.

Harrison Brickman adventures on the Uptrack Massif at Golden Alpine Holidays, BC.

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On The Hunt : Harrison Brickman from 4FRNT Skis on Vimeo.

View the whole ski line -> 4frnt.com/collections/powder-skis Previously knows as the KYE, the Uptrack skis are as reliable and versatile as you! Chair lifts are optional, you got all you need in your pack and on your feet. Tour your way up with light weight ease, knowing the way down is what it's all about. Featured here is Harrison Brickman an experience guide showing friend Shane Treat and photographer Sam Watson what adventure skiing is all about.

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RAWUNCUT_SELECTS_RND2 from 4FRNT Skis on Vimeo.

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4FRNT Brand Audio 3min from 4FRNT Skis on Vimeo.