604maddihohneck

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REFLECTION

By reflecting on this last assignment, I feel like I have learnt so much In terms of researching into a topic that I am really interested in. From the start, I was quite unsure of what I wanted to focus on, however after more reflecting on myself as a designer and what my passions are, this topic felt just right to research!

In my formative, my feedback was really positive, which helped me get on a roll with the next part of the assignment. From here I kept looking into more articles and books that related to my topic. From the formative as well as the weekly research classes it provided me with heaps of feedback that helped me keep developing my work and ideas which was really beneficial. Through more research and inspiration of other designers it widened my ideas and allowed me to keep iterating to get my work at a higher level.

In terms of my poster, I really loved the day where I conducted a photoshoot, which definitely highlights a potential area that I may want to focus on in the third year. I found when I conducted the photoshoot, I came up with so many more ideas that what I went into the photoshoot with. All the images came out really nice and gave me plenty to work with. 

If I were to recreate my poster again, I think I would’ve spent more time focusing on planning the shoot and finalising ideas from the beginning, as I didn’t have a set idea - however it still did work out well!

In terms of printing, I used A2 200gsm white gloss paper at warehouse stationery, which in all honesty was a nightmare to get printed as I had to reprint. I originally printed at pink lime, however since I needed to reprint because I didn’t have a final check of the brief and its mandatory requirements, it meant the pink lime place was shut. On the positive side, it meant that I could reprint and change any last minute things that I noticed when I properly printed which worked out for the best. So something I have learnt for next time, it always re-recheck and finalise before properly printing before I forget to leave out the title and subtitle !! 

In terms of the essay, I put in a lot of effort to my research and readings, to learn a lot about the chosen topic. I really enjoyed writing a critical review for a bit of change. I really enjoyed exploring this topic area, rather than just having an interest in it as well as unanswered questions. I also liked how we created a piece of work that related to the critical review. Overall, I am really happy with the outcome in the poster, DPS, and essay as I worked really hard, constantly developed and experimented with my work and practise. 

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FINAL POSTER MOCKED UP 

I quickly put this on a poster mockup for effect! Really liked how this turned out. 

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FINAL ESSAY

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FINAL DOUBLE PAGE SPREAD

Here is my double page spread. We just had to use the template that was given to us. Happy with the outcome of this. 

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FINAL POSTER 

I forgot to take any photos of the final poster, but here is the online version that I submitted. I used 200gsm and gloss finish which turned out really well. It was the same type of paper that I used with my first print. 

Some last little alterations I made for this was the reduction in size of the tool bar, so it wasn’t as overpowering. I am also happier about how the question mark turned out as it fits in more that the first print. I think that the layout of the abstract, title, subtitle and name also looks super clean which fits with the style of the poster. 

Overall, I am super stoked with the meaning and message behind this poster as well as how the print actually turned out. I think that the poster communicates a really strong idea which is backed up by the essay. 

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ARRANGEMENT OF TITLE, SUBTTITLE, ABSTRACT + NAME 

After playing around with the layout, even though in my first draft print, I was satisfied with it being on the right of the page, I felt as though I might as well try out some other options (such as the full width text), however I still liked the left text alignment on the right. I felt as though the photoshop bar shouldn't move from the left , and to try having the text on the left wasn’t working either as it would be too cramped. 

I chose Degular as my typeface for this and used bold for both the title and subtitle, then regular for the body copy. Even though the title and subtitle were both bold, I tried to used hierarchy in terms of the change in scale for the title and the full capitals. I think this makes the eye read this first. 

After some experiemntation with the name placement, I ended up placing it on the right, above the text as I felt as though this was the only right place. 

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REPRINT POSTER

The next day, I went to submit, and then discovered that having the title, subtitle and name was mandatory for the submission. I then went to warehouse stationery with the hope of them printing that day. (6 and a half hours later it printed hahah). 

With this extra print, I edited the question mark further to make it blend in with the other letters more. I also played around with the layout of the title, subtitle, and name which I will post after this. 

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FINALISING PRINTED POSTER

With all the consideration of the deadline, I wanted to print in advance so I didn't feel the stress on the Friday as pink lime (the printing place) was only open on Wednesdays and Fridays. I printed this out and was stoked with the final outcome. I think that the finish of the poster was really nice and high quality. Overall super happy with how this has gone.

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SUBTITLE CHANGED

After talking with David, I changed my subtitle as I felt as though after creating my poster and essay, my work was more directed within photo manipulation compared to over saturation of content. This is the original compared to the new and updated. 

Original: How are we expected to know what is ‘real’ anymore considering the oversaturation of modern media and advertising. 

Updated: How are we expected to know what is real anymore considering the amount of photo manipulation and alteration that is used within modern media and advertising?

THe main changes is the removal of ‘oversaturation’ and addition of photo manipulation and alteration. 

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RETHINKING POSTER - OTHER OPTION

I tried out another poster option - and really liked this idea. I think the subtly works really well with the ‘this has been altered’ in the corner and in black and white which highlights the alteration. I tried to remove the writing off Alyse’s face (the model) however it was quite challenging to make it look realistic and unedited. I did really like the concept and idea of this, just wish I could pull it off better. After trying this out, I think that I will focus on the other poster idea as I think that it has more potential. 

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CHANGES TO POSTER 

Thoughts

After listening to David, I finalised this poster including the abstract. I changed the abstract slightly, and added a question mark. I feel as though the question mark prompts the question of ‘this has been altered?’ leaving a person in question as it looks unedited. I wanted to show that even the slightest change in an image; such as black and white, is still an alteration and a still a distortion of the real and original image. Even though I have not retouched or manipulated this image - I tried to keep it as raw as possible - it is still a change because of the use of a filter. 

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ABSTRACT CHANGES

‘In a world that is dominated by visual images, the unedited photograph has almost disappeared. Every day, we see so many different pictures, content and advertisements, which despite the abundance of this content at our disposal, nothing ever seems to stand out or leave a profound and long-lasting impression.

Today, it is not only large corporations or businesses that can create their own advertisements or content, but anyone can achieve this by simply using a smart phone carried in their pocket. With advancements in technology, it has meant that people are capable of so much with just a few clicks of a button. Because anyone and everyone has the ability to do this, it makes me wonder just how many of the images we see are edited or manipulated in some way, which in turn creates a false sense of reality to every viewer.

With the overload in content as well as the ability to use photo manipulation techniques on these images, it prompts me to question how to recognise what is “real” anymore given the oversaturation of modern media and advertising.’

After listening to the feedback from David and my Dad, I made these changes as well as reread it and made any alterations that I felt were needed. Really happy with how this turned out and feel as though it works well with the poster. 

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CLASS FEEDBACK SESSION 

POSTER FEEDBACK

I gave David my poster that I felt as though was working the best. He really helped me and made me consider a lot of ideas. He suggested that I could try even using a phone alteration app instead of photoshop, however, I had already tried a poster with editing app and felt though it didn't have the same impact as the photoshop bar. He also made me consider the whole idea of experts vs amarteurs in regards to photo editing/ manipulation. He also suggested that I could add a question mark at the end of the altered word which I really like the idea of. I think I will play around with the idea of the question mark as it leaves the viewer questioning what has actually been altered. 

ABSTRACT FEEDBACK

Due to time pressure, we couldn’t get feedback on our whole essay, I asked David to read my abstract, title and subtitle. He talked about the whole idea of ‘selling reality’ which is what I go into within my essay and questioned whether I could even use this as a title, however I think I will stick with my title of ‘misselling a dream’, as I think it works well as the the idea of selling a false reality or a fantasy. I think it pulls a reader in as they want to know more about it. He also mentioned that the painted words on the poster could be a title, but I think that I might just use that as the content within the poster, then the title of the entire assignment being Misselling a Dream. 

For the rest of the essay, I went though and annotated some of the things I wanted to change and edit. I find it sometimes easier to find faults when it is printed. I also got my Dad to read through it too and he pointed out a couple of things that I needed to reword or change which was really helpful. 

Will keep working on all of these things, to try convey my point and ideas as best as possible. 

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Research on historical editing/ photo manipulation. Photo manipulation has been althroughout history. This is definitely something I want to dive into within my essay. 

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Interesting article regarding photoshop on models. 

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An article that I will reference to in my written work. I find it super insightful and explores some of the questions that I wanted to answer in my work. 

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FURTHER DEVELOPMENTS

Tried out another poster concept with smudged lipstick - with the aim of conveying an ‘imperfect photograph’ that needs adjusting

Tried a half/ half version. I like the idea of this, but not a fan of how it visually looks.

Same as the last developments, I tried out a photoshop tool bar with the photo. I also added a mouse/ tracker to this to make it seem like it is being edited. 

Another development  - I made the curser larger so it was more visible and doesn’t look like a mistake.

 I also tried this out by adding the abstract, same as the images below. 

Overall, I am really stoked with these last three images. It is going to be hard to choose which one I like the most, however I will need to think about which one conveys the most clear message that links with my essay.