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SEO Prediction 2022: What is the future of SEO?

Search Engine Optimization (SEO) has become one of the most used content marketing techniques in the world. The best SEO company in Chennaiand all other cities depends on SEO techniques to ensure their clients get organic engagement and conversion rates. However, as the algorithm of search engines changes and is optimized, the future of SEO will also change accordingly. In this article, we’ve discussed the possible future of SEO in 2022.

What are the future trends of SEO?

Beyond link-building

Content marketers depend heavily on traditional link-building methods to increase inbound links. The increased inbound link increases the SEO score of the website by increasing organic interest. SEO companies like Domancier often provide multiple link-building avenues to customers. However, as the algorithm of search engines changes, SEO will have to look beyond link-building to improve the scores of websites.

People taken over by robots

Automation is expected to take over all parts of the industry. Automation has already been introduced as an optimization tool in SEO, where it is often used to keep track of when the website needs to be updated. However, as machine learning tools are further integrated, these manual tasks may be simplified.

Long-form content to improve SERPs

In the past decade, short-form content of 500-750 words prevailed. However, in 2022, long-form content is expected to make a comeback. Search Engine Results Page will be populated by content with 2000+ words that will provide more comprehensive information and be more authentic, increasing organic views and SEO scores.

Featured snippets will become more prominent

Google has already rolled out featured snippets for various websites. However, in 2022, this technology is expected to become more prominent. Featured snippets are currently being shown for statistics and direct answers. However, as this feature is rolled out, websites will have to optimize their content with numbers and to-the-point answers to get featured.

Since the world is shifting from text-based search to voice-based search, being featured in snippets will directly correlate to the amount of engagement a website receives.

Improvement of predictive search

Predictive search is easily one of the most commonly used search methods by the general public. However, often, it hasn’t been effective. In the upcoming update of Google’s algorithm, this is expected to change. An improvement in predictive search means google will improve its auto-fill function. Therefore, websites will have to re-optimize their content according to these new standards.

Image optimization to play a large role in search

SEO experts predict that an image optimization is a tool that will be rolled out in 2022. Search engine results will rely more heavily on images provided by the website. Therefore, websites with high-quality, relevant, and creative images are bound to take the first preference according to this update.

These are the SEO trends that we can expect in 2022. As the world shifts to a new search method, traditional short-form content with keyword stuffing can no longer be used. As many of the best SEO companies in Chennai have predicted, the shift towards automation is coming, and to be featured on the top SERP, websites have to adapt to new trends.