97in

[97in]

From Childhood Dreams to Sustainable Chic: The Journey of Summer’97

I’ve always been fond of wearing beautiful clothes. My love for fashion began early, with my mother dressing me and my sister so elegantly for birthdays and festivities. Her attention to detail and love for making us look our best sparked my curiosity about fashion. From those early days, I knew I wanted to delve deeper into the world of style and design:)

After years of dreaming and planning, I finally took the leap and started my own brand, summer’97. I envisioned a brand that not only offered chic and comfortable clothing but also supports sustainability and zero-waste fashion. This decision wasn’t just about creating beautiful clothes; it was about making a positive impact on the environment, one step at a time.

At summer’97, we are committed to using natural fabrics that are timeless and never go out of fashion. Linen is our most important natural fabric. We use pure linen sourced from the best mills across India to ensure the highest quality. Our pieces are designed to make you look chic and feel comfortable, perfectly aligning with the core purpose behind our brand. We make the most trending and stylish dresses using linen, which you can check out on our website.

Starting summer’97 has been the most rewarding decision of my life. Each day feels like a new adventure, filled with goals and dreams. Seeing people wear my designs and appreciate the brand brings me immense joy and fulfilment. Working towards your dreams truly makes you the happiest and most hardworking person ever.

I share my journey here to bring my story to the forefront and to let more people know about summer’97. This is the beginning of a blog series where I’ll share more insights, stories, and updates about our brand and sustainable fashion