abbybraymedia

[abbybraymedia]

Blog Summary

Research: https://abbybraymedia.tumblr.com/tagged/A2research

Planning: https://abbybraymedia.tumblr.com/tagged/A2planning

production: https://abbybraymedia.tumblr.com/tagged/A2production

Evaluation: https://abbybraymedia.tumblr.com/tagged/A2evaluation

[abbybraymedia]

Evaluation - Question 4

[abbybraymedia]

Evaluation - Question 3

What have you learned from your audience feedback?

This is our focus group. In this we asked our 4 members different questions, for them to answer about our music video. 

What positive comments did your peers, teachers,focus group have about your video?

The main positive comment that we received from almost everyone is the fact that our lip syncing was very accurate and in perfect timing with the song lyrics. This is very good to know because a lot of our music video contains our protagonist performing the song to the audience, and the fact the viewers think it was well done is a success. The audience additionally liked how professional her performing scenes looked, and how her bright lips contrasted with the dark background and costume. In our focus group, we had received a comment that we had represented the past and present in a clever way. We had done this by making the past scenes in black and white, whilst keeping present tense in normal colour. We wanted to edit the footage in a way that had made it really obvious that the music video contained the past and present, and thought that the black and white would signify our idea perfectly. Not only was this mentioned in the focus group, it was also discussed in the comments on You Tube. When my peers watched the music video, a lot of them had mentioned about the cross fade’s we had used. 

They really thought how we had faded in our protagonist whilst crying in over the two actors arguing had presented her frustration and how upset she was well, and efficiently. The second cross-fade we had used was at the ending of the song. Whilst our main character was singing the last line of the song,we faded a video of our male character over her but we still wanted our protagonist to be seen slightly. Our peers had said they liked this part because it related to the last lyric of the song and even though our protagonist was faded out, the audience was still able to see the emotion on her face and how disappointed she looked because her relationship had ended. 

What negative comments were made by your peers,teachers,focus groups?

The negative comments often always referred back to the quality of filming. The comments on You Tube revealed that they had thought we rushed filming some of the scenes because they were not up to the standard they could’ve been if we had taken more time and care during the production stages. One example that was pointed out to me was the camera angle we had used when our protagonist had gotten our of bed. They weren’t too keen on seeing just her legs and claimed it “wasn’t very entertaining”. Furthermore, it was mentioned numerous times that we had too many scenes of our actor lip singing and performing to the audience, and they would’ve preferred if we had seen more flashbacks of the relationship. A criticism we had received from the focus group is that a lot of shots were quite still, and it would be good if we included some pans/tracking shots within the music video however this was very hard to do with the ideas we had because in a lot of them a pan or tracking shot was completely unnecessary and we didn’t wanted to ruin the footage by adding shots/angle purely for variety, and not meaning. It’s not exactly a bad comment but i feel like a few viewers didn’t fully understand the story line of the music video. From the focus group one of the members asked “is she meant to be romancing Ed or Gabes?”, and we have been asked  few times about the story line, and the relationship she was/is in. Even though, we were told by one of the viewers that they really enjoyed the story line, re watching the music video now has made me realise that someone who was watching this video for the first time without any insight of the idea we wanted to propose through the music video might not have been so clear.

How will the comments change the way you work in the future as a group or an individual?

I’m definitely going to make sure i’m way more organised in the future when it comes to doing all the filming and production. I feel like some of our footage would have been a better standard if we had used our time more efficiently and didn’t leave some of our filming dates so late. This wasn’t intentional at all however as a group we should have been more persistent when it came to filming and tried to do a lot of it before the deadline so we had enough time to edit properly and be able to re-do any of our filming we thought wasn’t up to scratch. 

What have the comments taught you about the process of producing and editing a music video?

The comments I have received from the audience have taught me that filming and editing a music video takes a huge amount of time and effort over a long period of time. You need to be consistent with filming and make sure it is all up to the same level. You can’t expect to get all your filming done within a week or two without it being low quality, and mistakes to be made during the filming. With the editing I have learned that it is a long process that takes patience, especially when learning things. It takes a lot of thinking as you want to put the clips in the right places to make it look the best it possibly can. With editing comes a lot of rearranging because when you think you’ve found the perfect place to insert a clip, you change your mind and move it, even if its just slightly to the left or right. You must have high patience as well because some of the tools take time to get to grips with and be able to use correctly on the clip. 

[abbybraymedia]

Evaluation - Question 2

Evaluation 2

from

abbybray98

[abbybraymedia]

Evaluation - Question 1

[abbybraymedia]

Final Music Video

The music video we have created for the song ‘If I Were A Boy’ by Beyonce 

[abbybraymedia]

Digipak advert

[abbybraymedia]

Digipak

[abbybraymedia]

Castle on the hill music video analysis

Castle on the hill music video analyis from abbybray98

[abbybraymedia]

Narrative theory

Narrative theory Narrative is how the story is told.

Linear narrative 

Linear narrative is when the film follows the typical in order routine (chronological order). You could potentially say it follows a straight line, start to finish. The story is consecutively told without any interruptions. Films that would be considered as linear would be ‘Of Mice And Men’ and ‘Romeo And Juliet’. Parallel narrative  is when the audience are following a number of stories that could intercept within the film. Films such as ‘Lord Of The Rings’ use parallel narrative.

Non Linear 

The order of events are rearranged or deconstructed that reflects the main story of the film. They could include things such as flashbacks to help present this. Films such as (500) days of summer is an example of non linear. 

Barthes - Engima code

The enigma code is dropping hints to the audience to add a bit of mystery. Clues are given but the answer isn’t revealed to keep the audience keen on the plot. The mystery of the film makes the audience want to solve the mystery and they gain satisfaction when solved it. 

Levi- Strauss - Binary opposites 

Binary opposite is having paradigms of the opposing themes running through them e.g. old/new , good/evil etc. Conflicts tends to occur between the opposites and the resolving of it makes the audience interested. Our story fits perfectly with non linear narrative as flashbacks occur numerous times within the film, as it will help the audience understand our plot more with the flashbacks. It also relates to the enigma code because within the flash backs we drop clues to the audience to help them understand what happening when in the present, and help them figure out the mystery.

[abbybraymedia]

David Fincher

The music video “We dont have to take our clothes off” sung by Jermaine Stewart was directed by David Fincher. 

David Fincher

David Fincher, an american director, was born 28th August 1962 in Denver, colorado. He has directed many music videos for popular artists such as Madonna, The Rolling Stones, Michael Jackson and many more. Finch not only directs music videos but films aswell; He has recieved academy award nominations for ‘Best Director’ for his 2008 film ‘ The curious case of benjamin button’, and his 2010 ‘the social network’ which also won him the ‘Golden Globe’ and the ‘Bafta’ for best director.

[abbybraymedia]

Representation of people/groups in our video

Representation of people from abbybray98

[abbybraymedia]

Construction of the mis en scene

Construction of the mis en-scene in the music video from abbybray98

[abbybraymedia]

Lyric annotation

[abbybraymedia]

Digipak advert analysis 2

[abbybraymedia]

Digipak advert analysis 1

[abbybraymedia]

Digipak analysis 2