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Accurate Mailing Services is a direct mail marketing company, you can also call us a mail house. We design, print, and mail for you or receive your pre-printed material and mail it out. Accurate Mailing Services can also print labels, direct imprint on envelopes, as well as match letters and content to the envelope so all the pieces have the same individual’s name on them. You can use all of our services, from designing to mailing and avoid mistakes that can occur when using multiple vendors. Or, we can work with your printer and your designer so that your mailing can be processed efficiently and to post office standards.

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Add Direct Mail To Your Existing Marketing Mix

Adding direct mail to your existing marketing efforts can increase awareness of your brand, boost traffic to your social media and website, and increase your customer base.

The first step to integrating direct mail is to define the goals for your mailer, this will help you build a strategy and create an effective campaign. For example, your goal is to increase brand awareness in your business’ neighborhood and keep people up to date on your latest products. A good strategy would be to send out a monthly postcard to neighbors and customers, telling them about your new services, promotions, or upcoming events.  

As always, start simple. It can be overwhelming to start direct mail marketing on top of everything else that it takes to run your business. But as you become familiar with the process and develop a campaign that suits your business needs, you will be able to increase the complexity of your mailers.

ALLOCATE YOUR RESOURCES

An important part of adding direct mail to your marketing mix is to make sure that you are prepared with the proper resources.

First, if you’re considering direct mail, the cost is a significant factor. It is a continuous process, not something that can be done in an afternoon. That’s because inconsistent mailings will only cause you to waste money. So, make sure you have enough time and money to support your campaigns until the return can cover the costs.

Secondly, a bulk mail project is not easy to do on your own, there is a lot of planning and prep that goes into it. If you are a small business owner or an entrepreneur, you will need to seek out an experienced mail house to work with. Start planning your project at least a month before you plan to send it.

Read more about Pricing your Bulk Mail Project

FIND A DIRECT MAIL SERVICES PROVIDER

Once you are clear on your direct mail objectives and you have the resources in place, you will need to find a direct mailing services provider. When looking for a services provider, select an all-inclusive mail house. You want a company that offers a variety of products in professional design, mailing options, short runs and turnaround time, as well as significant postage discounts. There are two main things to consider when choosing a provider, services, and products. Choose the services that ensure you have the most accurate mailing list, the best design, and the best strategy for your company. Your mailing house will take care of the design, addressing, labeling or envelope stuffing, and mailing of your marketing products. The best service providers offer a large variety of products from which to choose. Self-mailers, postcards, brochures, and flyers are some of the most popular products that can help you to achieve your marketing goals.

Next, you should consider the color options for your product and the printing method you want to use. Some companies offer full-color options and high-quality offset and digital printing, while others provide limited color options and few printing finishes. Make sure their product and service selection meet your desired results. See Our One-stop Print and Mailing Solution. If you are a beginner, we recommend starting with a well-targeted mailing list aimed at recipients that are most likely to buy. A quick win will set your future mailings on the right track to success. Adding direct mail into your marketing mix is one of the smartest decisions that you can make.

It’s a well-known fact that consumers prefer a combination of digital and tangible marketing. They feel more personally engaged in advertising and spend as much as 25% more due to the varied marketing approach. By allocating enough resources and finding the perfect provider, you will be well on your way to having a successful campaign.

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Direct Mail Response

Something that our customers get some information about the most when considering a mailing campaign are the direct mail response rate. It is basic information for arranging and planning the whole campaign.

Basically, the response rate is the level of the peoples that response to your mail. The higher the response rate, the better the overall campaign is.

There are many tips and tricks strategies that focuses on boosting response rates. In any case, the best way to be certain what will work the most for your campaign is to test various techniques. You may be thinking, "However there are such a large number of techniques! How would I realize where to begin?" Luckily there is a huge number of research and studies which have decided the "best practices" for mailing efforts. We have assembled some of them here for you.

AUDIENCE

Utilize a highly-deliverable and recently updated mailing list. Those refreshed inside the last three to a half year are ideal.

You can get a significantly higher direct mail response, up to 12.4%, by contacting people matured 18-21 years of age.

MAILER

Including a person's name and full-shading in the regular postal mail can build direct mail by 135%.

Standard letter with the most noteworthy reaction rate is a direct mail piece that incorporates a customized sales letter folded in half.

OFFER

Utilize a free offer as opposed to a value based idea for lead generation. This way you'll get more reactions from the individuals who are interested on your particular products.

CALL TO ACTION

Use your telephone number call to action then also improve response rate. You can see an increase in response by requiring less contact information and less time commitment.

SOCIAL PROOF

Use social proof in such as testimonials, reviews, and trust badges to help customers feel confident in your product.

Clients can be found on various stages: Integrate direct mail with different stations: digital marketing, content updates, telemarketing, email marketing and social media marketing. Try to keep your message reliable over the entirety of your channels.

For more information visit: AccurateAZ on Google.

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Digital Printing Service

Once the postcard has been designed and the paper has been chosen, it is time to print and mail your direct mail campaign. There are several steps to take during this stage of the process in order to minimize the environmental footprint, while also saving time and money. And you’ll do this by choosing, for instance, digital printing.

1. CHOOSING A PRINTER

Work with printing and production companies that have clear environmental policies. Identify companies with a great environmental commitment by evaluating what they are doing to minimize air pollution, water pollution, energy use and chemical waste.

Another factor to consider when choosing a printer is where it is located. The closer the company is to a USPS office the easier it will be to ship. Reducing shipping distance saves time, energy and costs.

Finally, find a printer with a reputation for quality and customer service, and order a sample kit. Most companies will send you samples free of charge so you can see the quality of their finished materials firsthand.

See also  11 Simple and Smart Ways to Master a Green Direct Mail Campaign [Infographic]

2. PLAN FOR EFFICIENCY

By working with the design team, printers can help facilitate the “gang” of print runs. Ganging, where different direct mail and marketing components are printed in a single print run, reduces waste, particularly on short print runs.

3. TRY NEW TECHNIQUES FOR PRINTING

Be open to testing new printing and production methods that could result in increased efficiency. When it comes to printing, this includes experimenting with new printing techniques like digital and computer-to-plate printing. These innovative techniques contribute to reduced chemical waste, paper waste, and overall emissions.

4. ELIMINATE HARD COPY PROOFS

Encourage printers to utilize electronic publishing whenever possible. This has a dramatic effect on the pre-press and printing processes since PDF proofing can eliminate the need for hard copy proofs and allows the proofs to be circulated more quickly. This saves the company time, money and resources. Develop a comprehensive review process for final proofs so that no mistake is overlooked, thereby requiring a reprint of the entire batch.

5. RECYCLING

Lastly, work with the printer company to ensure the recyclability of the project. For this, it is important to utilize ink that has minimal volatile organic compounds (VOC’s). Ideally, you should state a preference for vegetable and/or soy-based inks. These are an ideal alternative to petroleum-based inks not only because they are less toxic, but also because they are made from a renewable resource.

However, it is important that the printer works closely with the design team and the paper supplier to make sure the job can be printed with these inks since only certain papers can accommodate low VOC ink.

Which of these tips can your company implement right away to become even greener?

https://accurateaz.com/2018/06/digital-printing-service/

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Political Ads | Accurate Mailing Services

Political ads can be an incredibly powerful tool in your campaign’s arsenal when done correctly.  Both marketers and political operatives use direct mail as a primary tool in their campaigns for political candidates.  Direct mail campaigns use media like brochures, postcards, newsletters, and the classic glossy mailers in a targeted way to either promote a candidate, attack an opponent, or both.  

Unlike other forms of outreach, direct mail is something that needs to convince people fast, and it pays off to have a direct mail strategy that intelligently delivers a political message in a concise and meaningful way.

Visit: https://accurateaz.com/2018/05/successful-political-ads/

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Political Advertising | Political Campaign | Accurate Mailing Services

With political mail, you can continue to build support up until election day. You’ve already campaigned and spread the word, but now you need to close the deal. To do this, you can use direct mail, which is a fast and cost-effective way to get your name, face, and message in front of voters. If you’re looking to reach voters in a way digital marketing can’t alone, political mail is a must-have for your campaign.

Whatever your goal is – reminding people to vote, announcing an endorsement, or sharing why you’re the right choice – political direct mail can help you win. As part of a multi-channel marketing strategy, political mail enables you to reach the audience you want. You can control the timing of the mail, allowing you to send a reminder postcard day before the election. You also can integrate political mail with digital marketing efforts to reach voters whether they prefer print or digital mail.

WHAT CAN POLITICAL MAIL DO FOR YOU?

Here are a few reasons to choose political mail:

1. INTRODUCE YOURSELF TO VOTERS

As a political candidate, you have to introduce yourself to voters. In a political campaign, you want your name, face, and message remembered. A well-written and designed piece of political mail can do that. It will draw the reader’s eye with a picture of the candidate and their name, attaching an image to the name and vice versa to make it more memorable. If the message is well-written and engaging, they are more likely to remember it.

2. TARGET SPECIFIC VOTERS

Direct mail is cost-effective because you can target specific people or groups to receive your ads. With exceptional interaction rates, you can also be sure that you’re maximizing your budget by only targeting high-potential voters.

Targeted mail targets specific groups or individuals rather than just mailing everyone. The people are usually gathered in a mailing list based on information like previous voting records. This allows you to choose people who are more likely to vote or who are on the fence. By choosing who you message, you increase the response rate and save money because less mail is ignored. You can also personalize the mail, taking advantage of digital integrations to leave a better impression. Targeted mail is more expensive but more efficient, and is great for convincing voters.

Read also Political Mail: Your Hidden Ace Card

3. INTEGRATE DIGITAL AND DIRECT MAIL

Digital and physical advertising complement each other well. You can integrate digital marketing and direct mail to expand your reach. Link personalized website URLs on your mail, include social media pages on your mail, and more. This invites voters to learn more about you, find information and makes it easy to track results from direct mail.

4. RED TAG SPECIAL TREATMENT

Like Email, political mail can be scheduled for delivery on the date that you want when it is processed as “red tag” mail. Red tag political mail is mail that receives special expedited handling by the USPS. The bulks of mail receive a red tag on the container, tray, or another form of storage, causing it to be treated as First Class mail. This cuts down processing time, allowing you to get mail delivered on your schedule.

5. POLITICAL MAIL IS COST-EFFECTIVE

We can help you create and distribute effective political mail without blowing your budget or alerting your competition. With our many years of experience printing direct mail, we’re able to cut down expenses and pass the savings onto you. An example of this is gang printing, which involves using as much of a paper sheet as possible for larger or different projects, lowering the cost of production. We can implement this gang printing so that fewer materials are required to create your mail, and we’ll ensure you receive the bulk postage rate when it comes time to mail.

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Direct Mail Postcard Printing | Accurate Mailing Services

Accurate Mailing Services is a direct mail marketing company, you can also call us a mail house. We design, print, and mail for you or receive your pre-printed material and mail it out. Accurate Mailing Services can also print labels, direct imprint on envelopes, as well as match letters and content to the envelope so all the pieces have the same individual’s name on them. You can use all of our services, from designing to mailing and avoid mistakes that can occur when using multiple vendors. Or, we can work with your printer and your designer so that your mailing can be processed efficiently and to post office standards.

https://accurateaz.com/