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adchica · 4 years

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elevator pitch

I’m a passionate integrated marketing professional with ten years of experience, constantly pushing the boundaries to craft creative solutions for my clients, including the development of award-winning campaigns.

I’m currently freelancing full-time and taking on projects in the social strategy and account management space.

Specialties: social media, digital, multicultural marketing, influencer marketing, community management, client management, TV, radio, print, OOH, content strategy, influencer marketing, real-time activations, partnerships, production, health & wellness, automotive, virtual reality, entertainment, gaming, beverage, retail, etc.

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adchica · 4 years

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receipts

EXPERIENCE

remezcla | senior social strategy lead los angeles, ca | present

Manage and oversee the Social Media Team.

Develop social strategies for various clients, including Tecate.

Concept, create, and execute unique social media content.

Advise on influencer and partner collaborations, including securing contracts and guaranteeing execution of said contracts.

Manage and oversee social media productions from concept to execution.

Report on channel performance and ensure learnings are applied moving forward.

netflix | multicultural publicity | los angeles, ca | 2021

Cultivated impactful publicity campaigns for multicultural efforts across audiences for Latin, Black, Asian American, Faith, and LGBTQ+.

Supervised multicultural agencies and vendors for day-to-day campaign work.

Tracked and maintained budget.

Generated SOWs, contracts for partners, agencies and vendors.

cashmere | senior social strategist | los angeles, ca | 2020

Led the development of social and brand strategies and supported influencer strategies that aligned with client business, brand, and social goals.

Created social playbooks and tactical plans, bringing voltage and scale to major campaign moments.

Defined successful KPIs and reporting frameworks for social campaigns and strategies. Communicated regularly with clients to provide strategic guidance and insight, understand goals, and work collaboratively.

Strategic lead in all influencer projects.

fluent360 | senior social strategist | manhattan, ny | 2020

Team lead in creating and implementing social campaigns that aligned with the overall strategic objectives of the client.

Created social briefs and guided the creative team on all initiatives, including social media plans and influencer marketing.

Collaborated with internal teams (Account Management, Planning, Creative, Production, etc.) to deliver and implement campaigns.

Sourced insights through social listening tools.

Constructed actionable recommendations for client and partner agency teams.

Managed junior to mid-level teammates and holistic team development.

REMEZCLA | Heineken brands, HBO | senior brand manager | brooklyn, ny | 2019

Managed the resolution of high-level client-related issues (including relationship management, vendor / client partner management, etc).

Led internal teams on campaign development and execution.

Directly managed and maintained client relationship with HBO, and helped secure a contract that included three activations across the country.

Predicted client preferences / needs and proactively communicated them internally.

Aside from my specific role, I also led the production of two onsite activations (over 1.5k guests and celebrity performances).

Managed a junior account manager.

space.camp | OCULUS, NextVR | social / digital lead | pasadena, ca | 2017 - 2019

Helped oversee all social and digital campaigns from concepting stage to reporting. POC for clients, developers, and brand partners across multiple accounts.

Led onsite activations, including real-time livestreams and keynotes.

Indirectly managed a junior executive.

MULLENLOWE | ACURA | brand manager | el segundo, ca | 2016 - 2017

Managed several client relationships, as well as execution of multiple creative deliverables, including TV spots, digital / social, print, and OOH.

Collaborated with creative, planning, production, and media departments on all integrated campaigns.

Social media liaison for in-market and retail efforts.

CONILL | TOYOTA | el segundo, ca | 2013 - 2016 content manager

Managed and crafted Toyota’s social content strategy. Duties ranged from account management, client reviews / approvals, and reporting on analytics across all channels, including the award-winning campaign, More Than a Car. The campaign created the most user-generated content in the history of the brand (100k submissions in six months).

Led and executed industry-first ideas, including the brand’s most successful Latin Billboard Awards Snapchat activation, which delivered almost as many impressions as broadcast (49M).

Orchestrated the first interactive movie experience on Instagram, one of Toyota Latino’s most successful social media campaigns, #GránDecision. The campaign surpassed engagement and delivery goals (Facebook and Instagram engagement rate +5x higher than goal).

Managed a team of two associate content managers and two creatives.

associate content manager

Helped establish and grow the social media department by setting best practices, hiring additional associate content managers and creatives, and increasing the production budget by over $100k.

Supported the social extension of a complimentary private concert featuring Ricky Martin for over 6k Toyota owners at the Nokia Theatre. Acted as CAA’s POC regarding all talent social media actions onsite.

Pitched and executed the first branded Snapchat story with celebrity Becky G. for Toyota’s biggest media sponsorship, La Banda.

Supported Toyota’s 2015 Super Bowl social media efforts, which exceeded video view benchmark by over 3x, for a total of 689k views and 27M overall impressions.

account coordinator

Supported Account Team on major launch campaigns, including Toyota’s first total market Super Bowl campaign, No Room for Boring.

Maintained client communication on model and brand campaigns, sales data, and competitive landscape.

CREDENTIALS

THE BOOK SHOP | 2013 - 2014

advertising portfolio advertising

CALIFORNIA STATE UNIVERSITY DOMINGUEZ HILLS | 2013

ba, communications - advertising/PR GPA: 3.9

HONORS | AWARDS

ANA MULTICULTURAL EXCELLENCE AWARDS | 2020: Tecate Lindo y Querido | Heineken; 2014: #GranDecisión | Toyota

THE WEBBY AWARDS | Finalist Video | 2019: Tecate Lindo y Querido | Heineken

CLIO | Silver | 2018: ESPN Deportes Super Tazón | ESPN