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How is keyword research related to search intent? Whatever your SEO project , keyword research is essential to know which words to optimize your pages and articles with.

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However, different keywords will imply different search intentions, so it is very important to know the intention for each keyword when discriminating between one and another.

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For example, let's go back to mushroom risotto. Let's imagine that when we search for keywords with the tool of our choice, the results are these.

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If the content already exists, the best keyword to optimize it will not only depend on the search volume and difficulty of each phrase.

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Instead, the primary criteria should be to ask yourself which query your article or video is most aligned with or best matches.

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If the content doesn't exist yet, then you can use search volumes and difficulty to help you decide how to approach your future article or video.

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What types of searches can be performed on Google? In the SEO field, search types are divided into four specific groups.

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How to cook a pasticho How far is it from Caracas to Madrid? Fashion Examples of a navigational search could be.

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In other words, these searches are not aimed at purchasing products or services.

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In informational searches, the user's objective is to expand their knowledge on a certain topic.

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We therefore expect to find these queries being answered by blogs, editorial portals or news sites.

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In this case, the user might simply be looking for news or information that could be related to a future purchase, so the conversion rate is usually very low.

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Furthermore, users are still far from understanding exactly what they want, which is why their search is so broad.

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Companies often develop their content to respond to these types of searches in order to increase their brand awareness .

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This type makes up the vast majority of all searches and consists of generic keywords.

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Navigational searches This type of request includes a brand, product, URL or domain name.

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In this type of search, the user makes a query already knowing what he or she wants to find and therefore expects to receive a relevant response quickly.