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Local SEO is crucial to smaller businesses that work on a regional rather than a national level. While national SEO aims at more on ranking in searches throughout the country, local SEO prioritizes showing on SERPs in a particular location. This strategy depends on promoting your brand, products, and services to local leads and clients.

Improving your local SEO implies more website traffic, leads, and conversions because the strategy is more applicable to your base of local customers. Think of this targeted strategy to help you compete more appropriately against more prominent national brands with endless resources to spend. By focusing on particular local-SEO to-dos, you can deal with the advantage of more famous brands that regularly optimize for more essential keywords and depend on brand reputation, rather than value propositions, to generate traffic.

Source: AirInfographics.com

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