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China is the only nation in the world with positive GDP growth of 2.3% in 2020, bouncing back from a historic contraction in the first months of the year following the virus outbreak. China's ability to expand even as the world struggled to control a deadly virus that has killed over two million people highlights the country's achievement in largely attempting to control the coronavirus within its boundaries and solidifies its position as Asia's dominant economy.
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China is the only nation in the world with positive GDP growth of 2.3% in 2020, bouncing back from a historic contraction in the first months of the year following the virus outbreak. China's ability to expand even as the world struggled to control a deadly virus that has killed over two million people highlights the country's achievement in largely attempting to control the coronavirus within its boundaries and solidifies its position as Asia's dominant economy.
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SYNDICATED RESEARCH VS. CUSTOM RESEARCH -EVERYTHING YOU NEED TO KNOW

The importance of market is widely accepted in the present scenario around the globe that helps the companies to understand a specific area with an eye of a researcher and from the point of view of the end user. The market research study add value to a business as it helps in identifying the opportunities and challenges in the market. Market research can either be framed as Syndicated Research or Custom Research.
Understanding Syndicated Research:
Syndicated research is generally conducted by a market research firm basis their own research about an industry or company. There is no control of the client to define the objective thus scope is wider and the firm tries to cover as much information as possible. The research is available in different forms such as reports or presentations.
It is the market research company that defines the Research Problem that is to what the research shall solve and give insights on and the scope of research. Good syndicated research helps in taking actionable insights. With correct analysis of the market, emerging trends, consumer behaviour, producer’s need, pricing strategies, and competitive analysis, any organisation can plan appropriate strategies and lead the market with increased revenue and competitiveness.
Understanding Custom/Tailor Made Research:
Unlike syndicated research, custom research is unique to a specific client and its product or services. The Research problem or the business problem and the scope of the research is defined by the user and the end research is available to the client for a specific price. As the name suggest the research is fully customised in accordance to the client’s requirement. The research is neither obliged to be published or made publicly available.
The customised research is more confined and gives better clarity about the target market. It is suited when companies want more in-depth analysis with specific set of data. Custom research is generally done after the early stage of the research process such as in the descriptive or experimental stage.
Pros of Syndicated Research:
There are many benefits attached to syndicated research that overpowers it from other types of research, for instance:
1. Industry Trends are Easily Identifiable: As the syndicated research is done on a large scale, it provides with macro-level overview of the business problem. It helps to understand the market landscape in a broader scope.
2. Offers Competitive Intelligence: It gives insights to the companies to how to strategies themselves to stand in the competitive market. Due to in-depth market analysis and industrial trend analysis syndicated research has the power to explain and explore an industry to its core and give valuable insights.
3. Cost Effectiveness and Quicker Results: The market research firms spend comparatively less time in doing syndicated research as syndicated research is able to access data without having to spend time or resources on it. The cost for syndicated research is shared and hence it is more cost effective and quicker in providing results.
4. Measure Brand Awareness and Perception: It allows multiple companies who invest in syndicated research to see how their brands and product offerings are viewed among customers and potential customers compared to those of their competitors.
5. Providing a Representative Overview of the Market: Syndicated research takes into consideration for large sample size, that is a large representation to the market. It provides with a deeper and a clear representation of the players in the market, whether producers, suppliers, customers, clients, or other businesses in the line.
Cons of Syndicated Market Research:
1. Not Client Specific: Syndicated research is not client specific thus there is no specific client to the research, hence there is a lag of customisation until requested for it.
The scope of the research is defined by the market research firm and not by the client or the user of the report.
2. Repetition of Content: There is a lag of primary research analysis and at times secondary research becomes repetitive to the readers of the report.
3. Methodology is not Reader Specific: User has no control over the methodology of the research as it is not user defined under syndicated market research.
Pros of Custom Research:
There are specific benefits to the custom research which is somehow lagging in the Syndicated research:
1. Avoid information overload: Custom research allows to only extract the information needed by the company and avoid overloading of information.
2. In-depth Analysis of the target market: As custom research is client specific; it helps to be more focused on the customers need and the in-depth analysis of the target market.
3. Data is much cleaner and easier to analyse: It is more concerned in collected and analysing data to one specific business or company which makes the data cleaner and easier to interpret.
4. Specific to the Company/Client: As the custom research is only made for some specified client and the client pays a sum for availing the research, it is not made publicly available to all.
5. Hyper Ttargeted Iinformation: The custom research provides with hyper targeted information so that the business can work on multiple fronts and improve themselves.
Cons of Custom Research:
1. High in Cost: As this research is funded by only one company, it bears the total cost of conducting such research and hence it is costlier as compared to the syndicated research.
2. Time Consuming: This research type is more time consuming as it has to customised in accordance to the client and the market research firm has to provide all micro level information to the client.
3. Survey Biasness: It carries more risk if not conducted by a market research firm such as survey biasness or incorrect or incomplete information.
4. Limited Scope: The scope of custom research is much narrower as compared to the syndicated research.
Conclusion:
Both the research methodologies provide important insights to any company about the target market, but which of the both is more ideal for a specific company or a client shall be decided by the company by analysing its requirements, market research needs: from highest priority to the lowest priority.
The budget of the company with the research need shall be traded off and the company shall choose the best of all options available. If the company is in any critical situation and need immediate and actionable insights it shall surely go for the custom research, and for a company with low budget and being on its initial stage desiring for macro level information shall go for syndicated research.
Every coin has two sides, same goes with the market research type. Whether syndicated research or custom research both has its own pros and cons, it’s the company who needs to trade off between the both and opt for the best market research methodology providing actionable insights to the company so that it can improve its operations and generate greater revenues, facing the tough competition in the market.
About Makreo Research and Consulting Firm
Makreo is one of the leading market research company in Pune having its Head office in Mumbai, India. The company is working in the area of market assessment and field surveys. Also consulting services comes along with Market Research to provide end to end services to the client. Company is known for its unique approach in conducting research study.
Recently Makreo Research has published a research study on https://www.makreo.com/report/global-elevator-escalator-and-moving-walkways-market-performance that helps to identify the challenges present in the market and future opportunities to grab.
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SYNDICATED RESEARCH VS. CUSTOM RESEARCH -EVERYTHING YOU NEED TO KNOW

The importance of market is widely accepted in the present scenario around the globe that helps the companies to understand a specific area with an eye of a researcher and from the point of view of the end user. The market research study add value to a business as it helps in identifying the opportunities and challenges in the market. Market research can either be framed as Syndicated Research or Custom Research.
Understanding Syndicated Research:
Syndicated research is generally conducted by a market research firm basis their own research about an industry or company. There is no control of the client to define the objective thus scope is wider and the firm tries to cover as much information as possible. The research is available in different forms such as reports or presentations.
It is the market research company that defines the Research Problem that is to what the research shall solve and give insights on and the scope of research. Good syndicated research helps in taking actionable insights. With correct analysis of the market, emerging trends, consumer behaviour, producer’s need, pricing strategies, and competitive analysis, any organisation can plan appropriate strategies and lead the market with increased revenue and competitiveness.
Understanding Custom/Tailor Made Research:
Unlike syndicated research, custom research is unique to a specific client and its product or services. The Research problem or the business problem and the scope of the research is defined by the user and the end research is available to the client for a specific price. As the name suggest the research is fully customised in accordance to the client’s requirement. The research is neither obliged to be published or made publicly available.
The customised research is more confined and gives better clarity about the target market. It is suited when companies want more in-depth analysis with specific set of data. Custom research is generally done after the early stage of the research process such as in the descriptive or experimental stage.
Pros of Syndicated Research:
There are many benefits attached to syndicated research that overpowers it from other types of research, for instance:
1. Industry Trends are Easily Identifiable: As the syndicated research is done on a large scale, it provides with macro-level overview of the business problem. It helps to understand the market landscape in a broader scope.
2. Offers Competitive Intelligence: It gives insights to the companies to how to strategies themselves to stand in the competitive market. Due to in-depth market analysis and industrial trend analysis syndicated research has the power to explain and explore an industry to its core and give valuable insights.
3. Cost Effectiveness and Quicker Results: The market research firms spend comparatively less time in doing syndicated research as syndicated research is able to access data without having to spend time or resources on it. The cost for syndicated research is shared and hence it is more cost effective and quicker in providing results.
4. Measure Brand Awareness and Perception: It allows multiple companies who invest in syndicated research to see how their brands and product offerings are viewed among customers and potential customers compared to those of their competitors.
5. Providing a Representative Overview of the Market: Syndicated research takes into consideration for large sample size, that is a large representation to the market. It provides with a deeper and a clear representation of the players in the market, whether producers, suppliers, customers, clients, or other businesses in the line.
Cons of Syndicated Market Research:
1. Not Client Specific: Syndicated research is not client specific thus there is no specific client to the research, hence there is a lag of customisation until requested for it.
The scope of the research is defined by the market research firm and not by the client or the user of the report.
2. Repetition of Content: There is a lag of primary research analysis and at times secondary research becomes repetitive to the readers of the report.
3. Methodology is not Reader Specific: User has no control over the methodology of the research as it is not user defined under syndicated market research.
Pros of Custom Research:
There are specific benefits to the custom research which is somehow lagging in the Syndicated research:
1. Avoid information overload: Custom research allows to only extract the information needed by the company and avoid overloading of information.
2. In-depth Analysis of the target market: As custom research is client specific; it helps to be more focused on the customers need and the in-depth analysis of the target market.
3. Data is much cleaner and easier to analyse: It is more concerned in collected and analysing data to one specific business or company which makes the data cleaner and easier to interpret.
4. Specific to the Company/Client: As the custom research is only made for some specified client and the client pays a sum for availing the research, it is not made publicly available to all.
5. Hyper Ttargeted Iinformation: The custom research provides with hyper targeted information so that the business can work on multiple fronts and improve themselves.
Cons of Custom Research:
1. High in Cost: As this research is funded by only one company, it bears the total cost of conducting such research and hence it is costlier as compared to the syndicated research.
2. Time Consuming: This research type is more time consuming as it has to customised in accordance to the client and the market research firm has to provide all micro level information to the client.
3. Survey Biasness: It carries more risk if not conducted by a market research firm such as survey biasness or incorrect or incomplete information.
4. Limited Scope: The scope of custom research is much narrower as compared to the syndicated research.
Conclusion:
Both the research methodologies provide important insights to any company about the target market, but which of the both is more ideal for a specific company or a client shall be decided by the company by analysing its requirements, market research needs: from highest priority to the lowest priority.
The budget of the company with the research need shall be traded off and the company shall choose the best of all options available. If the company is in any critical situation and need immediate and actionable insights it shall surely go for the custom research, and for a company with low budget and being on its initial stage desiring for macro level information shall go for syndicated research.
Every coin has two sides, same goes with the market research type. Whether syndicated research or custom research both has its own pros and cons, it’s the company who needs to trade off between the both and opt for the best market research methodology providing actionable insights to the company so that it can improve its operations and generate greater revenues, facing the tough competition in the market.
About Makreo Research and Consulting Firm
Makreo is one of the leading market research company in Pune having its Head office in Mumbai, India. The company is working in the area of market assessment and field surveys. Also consulting services comes along with Market Research to provide end to end services to the client. Company is known for its unique approach in conducting research study.
Recently Makreo Research has published a research study on https://www.makreo.com/report/global-elevator-escalator-and-moving-walkways-market-performance that helps to identify the challenges present in the market and future opportunities to grab.
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Makreo is the best market research company in Pune working closely with business organizations around the world to help them in various aspects of driving their business growth and assist in making informed decisions with the help of the best qualitative & quantitative market insights. Our Tailor-made solutions are beneficial for the organizations who are looking for more specific niche insights on the industry. Tailor made reports facilitate the clients in order to have a direct one-on-one interaction with our team.
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Coach Dr. Paras offers customized executive coaching services that are designed for corporates. As an entrepreneur or a business owner, you’ll find the Executive Coaching programs a must to train your team members.
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Coach Dr. Paras, a certified leadership coach and recipient of the ICF ‘Young Leader Award’, 2018 spearheads leadership development training programs conducted by Matrrix.
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India Co-living Space Market Performance and Future Outlook To 2025-An Impact Assessment of COVID-19
#Co-living market in India#India co-living market size#India’s Co-living market#Co-living segment in India
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Global Elevator, Escalator and Moving Walkways Market Performance and Outlook to 2027-COVID-19 Impact Assessment
#elevators and escalators market#elevator & escalator market#global elevator escalator and moving walkway’s market#escalators & moving walkways market#global escalator market
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The Global Coworking Market has experienced tremendous growth in recent years but the market declined in 2020 due to the outbreak of the virus.The major factors driving the growth of the Co-Working marketis increasing number of Start-ups across the world.
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Global Baby Food and Formula Milk Market Performance An Outlook to 2027 –COVID-19 Impact Assessment
#global baby food market#Global Baby Food and Infant Formula Market#Global Infant Formula and Baby Food Market#global baby food and infant formula industry
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China Used Car Market Performance and Outlook to 2027-COVID-19 Impact Assessment
#Used Car Market in China#china second hand car market#used car market development in China#chinese used car market
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COVID19 severely affected the operations and supply chain worldwide. China's logistics market was also affected to the greater extent but it has witnessed a strong market growth in recent years. So what are the factors driving China Logistics Market growth?
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COVID19 severely affected the operations and supply chain worldwide. China's logistics market was also affected to the greater extent but it has witnessed a strong market growth in recent years. So what are the factors driving China Logistics Market growth?
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Heavy Lifting Equipment
Lifting beams are long beams with a single attachment point at the center on the top side which is connected to a crane or any lifting machine. The rigid and heavy-duty design of a lifting beam is ideal for loads that are too weak or flexible to be lifted without support to long or thin sheets of metal or steel plates. Being low in height they are ideal for indoor lifts or places where the overhead room is a concern. Lifting beams provide multiple lifting points underneath and can be designed with variable or fixed lifting lugs. This type of adjustability means that lifting beams can be used in many applications and for different types of loads.
Caliber Lifting Solutions provides Heavy Lifting Equipment on rental.
Caliber Pro is one of leading company in manufacturing & petro chemical products. We make long-term investments goal in global companies in different sectors, mainly in Europe and other countries. We provide cost-effective industrial solutions. Few can match for our promise to safety and commitment to your product development. We offer the cleanest line of services with latest technology, equipment.
Caliber Pro has completed hundreds of industrial projects in all industrial sectors. With a long list of products and never-ending customer support we are able to guarantee a very high level of satisfaction for our clients.
Load Cells
Tectxon is one of leading company in manufacturing & petro chemical products. We make long-term investments goal in global companies in different sectors, mainly in Europe and other countries. We provide cost-effective industrial solutions. Few can match for our promise to safety and commitment to your product development. We offer the cleanest line of services with latest technology, equipment.
Work benefits
It all started with an aim, an aim to value the true potential of real India. The people that strive day in and day out to run one of the largest agrarian economies in the world are residents of villages and districts where financial stability is still at an arm’s length. But it was really passion and belief that saw us through. A single-minded passion to become the country’s greatest resource for financial information on the Internet. We believe strongly that we can and must do things differently.
We specialize in designing and manufacturing of lifting beams and spreader beams asper customer requirements.
To Know more, Visit our Website- https://www.caliberpro.in/rental-services
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Heavy Lift Cranes
Heavy Lift Cranes (Mobile, EOT, Tower)
Caliber Lifting Solutions provides Heavy Lift cranes on rental.
Caliber Pro is one of leading company in manufacturing & Petro chemical products. We make long-term investments goal in global companies in different sectors, mainly in Europe and other countries. We provide cost-effective industrial solutions. Few can match for our promise to safety and commitment to your product development. We offer the cleanest line of services with latest technology, equipment.
Caliber Pro has completed hundreds of industrial projects in all industrial sectors. With a long list of products and never-ending customer support we are able to guarantee a very high level of satisfaction for our clients.
Our work benefits
It all started with an aim, an aim to value the true potential of real India. The people that strive day in and day out to run one of the largest agrarian economies in the world are residents of villages and districts where financial stability is still at an arm’s length. But it was really passion and belief that saw us through. A single-minded passion to become the country’s greatest resource for financial information on the Internet. We believe strongly that we can and must do things differently.
We specialize in designing and manufacturing of lifting beams and spreader beams asper customer requirements.
To Know more about the Specification, Visit our Website- https://www.caliberpro.in/cranes
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Spreader Lifting Beam-
Lifting beams are long beams with a single attachment point at the centre on the top side which is connected to a crane or any lifting machine. The rigid and heavy-duty design of a lifting beam is ideal for loads that are too weak or flexible to be lifted without support to long or thin sheets of metal or steel plates. Being low in height they are ideal for indoor lifts or places where the overhead room is a concern.
Lifting beams provide multiple lifting points underneath and can be designed with variable or fixed lifting lugs. This type of adjustability means that lifting beams can be used in many applications and for different types of loads.
his adjustable design allows lifting beams to:- - Handle out-of-balance loads. - Control inward crushing forces. - Utilise special load securement attachments. Lifting beams are available in various capacities and configurations. They can be customised to your specific lift requirements. Different lengths, pick points and adjustable top lifting options.
Caliber offers Spreader Beam for Lifting or Spreader Beam Lifting services in India.
To Know more about the Specification, Visit our Website- https://www.caliberpro.in/spreader-beam
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