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5 rules of thumb for organizing a successful corporate event

To the guests' eyes, a corporate event looks like a well-oiled machine, but for the organizing team it is preceded by a whole period of planning and stress. To make sure your event runs smoothly, we've gathered the 10 critical components of a successful event in this blog post.

1. Determine the purpose of your event

Your guests may have a nice evening, but you don't buy anything with that. It is therefore crucial to link a clear objective to your corporate event. Whether you're hosting a seminar, networking evening, or product launch, all choices must be made with that goal in mind.

If you want to make your employees proud to belong to your company again, an evening packed with speeches won't work miracles. An inspiring talk, a fun activity and good food.

Do you have to eliminate certain elements during a budget round? Then think about your initial goals. A workshop with a renowned expert will leave a greater lasting impression than lavish decoration at the entrance.

2. An organized planner is worth two

Every bird sings as it should and that also applies to an event planner. Everyone has their own working method and puts their own emphasis during planning. One handy tip for every planner: before you organize a new corporate event, it is important to write down the rough structure of your event. This means that the chance is small that you will skip a step throughout the process. This checklist is the perfect basis for drawing the framework of your event.

Get more post my event for free

3. Do research

As tempting as it may be to simply stay on your own island, we still recommend that you take a good look around when organizing an event. Check carefully whether an event is being organized on your chosen date that might be of interest to the same target audience.

Also make sure to check whether the speaker - who you hope to entice - is really the man or woman who is relevant to your guests. And don't hesitate to look for another solution if his or her agenda is already fully booked.

You don't have to invent hot water either. Are there companies in your network that organized similar events? Do not hesitate to ask those people for good advice.

4. Go prospecting at the event location

Just like you don't buy a home without seeing it first, you don't sign a contract for an event location without walking around and gathering all the necessary information.

Points to consider during the first visit:

Is the location big enough ? Or is the room too large for the number of guests? You do not want people to feel that a lot of guests have not turned up.

How is the accessibility? If it was already a feat for you to find the location, it will be no different for your guests. Now check whether there is enough parking and find out the proximity of public transport.

Are all facilities available? Check what the event location has to offer in terms of technical facilities, catering and framework. Or do you have to arrange everything yourself?

What is the price tag? Try to get clarity about the cost and what is included very quickly.

5. You are stronger in a team

You usually don't organize an event on your own. Surround yourself with colleagues or employees. Keep this team limited and give everyone clear assignments. In addition, don't forget to keep everyone on the organizing team up to date on all major decisions. Anyone who has the feeling that they are really involved - such as in the organization of an event - will work harder.

This communication is also important to all partners and suppliers of your event. If part of the daily course changes as a result of a change in the schedule, it may also have consequences for their time schedule. In any case, it is important to check with them on a regular basis, in the run-up to your event, whether everything is going as planned.

Related post:

https://allevents487358711.wordpress.com/2020/12/18/how-as-an-event-organizer-to-deal-with-the-corona-crisis/

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51 examples of social media advertisements to promote your event

If you want to stand out in the Facebook or Instagram feed of your potential visitor, it’s better to ensure that your ads are short and powerful. But when you organize multiple events per month, you don’t have time to do it all over again.

Therefore, use these 51 templates for social media ads, written by the experts from Paid Social Ads , an automated social marketing platform for events.

In this tipsheet you will find:

examples to generate brand awareness and interest before your tickets go on sale. examples of ways you can use your line-up or event details to boost ticket sales. ways to give people a sense of urgency and persuade doubts.

Get more details: sell tickets online fast

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Top 3 ways to find the right ticket price

The first step in determining the ticket prices for your event is to do market research. Let's look at the three best ways to find a good starting point for your ticket price.

1. Determine your budget You cannot suffer a loss unless you have other sources of income. Use your event budget to find out how much you have to earn to make a profit (or at least cover your costs).

Tip: Read our guide on how to manage your event budget to help you with your calculations.

2. Determine the value Ask yourself how much your target audience would want to pay for an event. How much does a business professional have to pay to go to a networking event that can lead to sales?

Tip: The most expensive tickets in the world give you an idea of ​​what people are willing to pay.

3. Look at supply and demand Your event budget and the estimated value are both subject to the law of supply and demand. The easiest way to calculate the average ticket price for your type of event is to find a reasonable basic price.

You can also see what competitive events charge for their tickets. Make your ticket price lower to compete with them, or make your price higher if you want to appear more exclusive.

You must at least work with one of the many platforms for ticket sales and look for the category that best fits your event. You will be amazed at how many valuable insights you will get through this.

Read more: selling tickets online for an event

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Events 2019 wrap up

December; the month of reflection, "the best of" lists and of course making good resolutions for the new year. We couldn't resist the urge to join in with this trend with our own wrap up from 2019. In this list you will find our top sellers - the events and artists for which most tickets were swapped through our platform. In addition to these funny facts, we have also listed our own favorites of the year. Sit back and relax and get ready for 2019!

Most swapped concert: Muse - Simulation Theory Tour The English band Muse has been on the stage since 1994 and the men are still rocking like no other. 'Simulation Theory' is their 8th studio album, which was released in November 2018. The tour started February 22, 2019 in Houston, ended October 15 in Lima and consisted of a total of 59 shows. Fun fact: the tour included a special package that gave you access to an exclusive mixed reality pre-show party, with three original virtual reality games that were inspired by tracks from Simulation Theory.  

Most swapped festival: Intents Festival Intents Festival is one of the most prominent weekend festivals in the Netherlands. With different genres and concepts such as Dynamite (hardcore), Outrageous! (freestyle), house-arts (EDM, stairs), Relive (early hardstyle) and more. Intents Festival is known for the impressive internships with spectacular decoration and a sensational show.

Most swept party:  London With more than 150 shows in 27 countries worldwide, Elrow is one of the largest (house) organizations. At these parties you will be immersed in color, craziness and the most fantastic themes. The London editions sold the most tickets on our platform in 2019!

Most swapped singer (s):  Huh, who? You've probably never heard of her, but Angèle is a Belgian singer-songwriter and musician and a very big name in the world of French and Belgian pop. Proof of this are the tickets that fans have sold through our platform: not even Ariana Grande or Shawn Mendes have that many tickets swapped! We are impressed.

Most swapped techno DJ: Amelie Lens Once again the biggest DJ in the TicketSwap universe was the Belgian Amelie Lens . Just like in 2018, the Queen of Techno was booming and fans swapped a huge number of tickets for her shows. Would someone succeed in pushing her off this throne in 2020? It would surprise us.

Most wanted event: Zwarte Cross The Zwarte Cross is unique in its kind. They mix motocross, music, theater, stunts and humor into a crazy mix that attracts people of all ages. The festival has a no-nonsense mentality that is typical of the Tachometer, where the festival is located. They are always sold out in no time and this year there was no other event  with more ticket alerts!

For more details: sell tickets online for an event

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5 wrong ways to get your event sold out

You have spent months carefully organizing the perfect event. Your offer in food and drink is mouth-watering, your line-up is phenomenal and you have paid a lot of attention to design and visitor experience. But as soon as your ticket sale starts to silence. There should be a storm, so why doesn't anyone buy a ticket? You may have committed one of these common mistakes during the organization of your event. These are 10 wrong ways to get your event sold out.

1. Mass marketing to get your event sold out is all too tempting to bombard your entire mailing list with emails, but this is not nearly as effective as targeted promotions based on your event dates. With information from surveys, you can find out what visitors like and dislike about your event. And with data about website traffic, conversion rates and interaction with your content, you can adjust your promotion tactics to ensure that the right people get the right information at the right time. Your visitor data also provides insight into why people buy tickets, or why not.

2. Do everything on your own one of the best ways to ensure that your event sells out is by working with well-known brands. These brands already have a following and you can take advantage of their loyal fan base. With the right partnerships, you ensure that these fans become ticket buyers and come back to every edition of your event. Unfortunately, sponsoring is not always easy. View these tips about attracting sponsors for your event.

3. Leave your location to chance

At most clubs, you have to register the location three to six months in advance. You should even book larger locations (where you can hold your beer festival, for example) a year in advance. If you don't start the process early enough, your favorite location (and maybe even your second and third choice) is probably already booked. If you want to attract a large audience, use your location to your advantage. Whether it is an exclusive location or a large room, your location can raise high expectations with your visitors.

4. Count on people coming to your website

If you do not ticket selling online on sites where your target group is already spending time, your event will never be sold out. Distributed commerce, the sale of your tickets on different websites, is usually overlooked as a way to boost ticket sales. It is also one of the most effective ways to ensure that your sales run smoothly from the start. Make sure your event is visible on the sites that visitors trust to make plans. This is how you attract potential buyers through their favorite sites and apps.

5. Post a message on social media once a week

Social media is an easy way to get in touch with people. Up to a quarter of the traffic to the ticketing and registration pages on Eventbrite comes from social media. But if you use social media only once a week, or worse, if you are not on the right platforms, you will miss your most important audience. If you sell tickets, but nobody knows, will your event be sold out? Probably not. By sharpening your marketing strategy on social media, you can increase the traffic to your ticketing and registration page and convert more of those views into sold tickets. Not sure which platform is most suitable for your event?

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5 simple tricks to sell more tickets for your event

Every event brings its own unique challenges. But if you depend on ticket sales to make a profit, it doesn't matter if you organize a conference or wine tasting: it is probably always difficult to sell as many tickets as possible.

So if you want to increase your ticket sales this year, you've come to the right place.

Get ready for a prosperous year with these six simple tricks to boost ticket sales for your event:

1. Work together with partners

Find partners who can help you profile your event in a unique way and realize a better event experience for your visitors. Is the location of your event very remote? Work with local hotels and sell the experience as a weekend getaway. Couldn't get a liquor license for your upcoming concert? See if you can organize a happy hour before the show together with a cafe nearby.

Partners can also help you sell more by increasing your reach and giving visitors an extra reason to buy a ticket. Tag partners on social media and offer special discounts on tickets purchased through these partners.

2. Offer discounts

Keep an eye on your sales figures so that you know when you will end up in a valley, and use discounts to climb out again. These are some proven strategies:

Offer discounts to customers who purchase a large number of tickets

Give personal discount codes to visitors to encourage them to invite their friends via social media

Offer special offers for members of groups who have a link with your event and make everything even more attractive with early access to ticket sales and/or early access to the event

Send a 'last chance' email with slightly lower prices just before your event

Offer time-limited discounts for the times when you can use a boost in attendance at your event. For example, give a 10% discount to anyone who arrives before 2 PM.

Use discounts to boost your ticket sales

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Discounts can just give you the boost you need. Just make sure that you keep track of how much you "spend" on these discounts so that your profit is not compromised.

3. Use retargeting for interested event visitors

If someone visits your page and then leaves without buying a ticket, this does not mean that you have missed an opportunity. Your ticket platform must show you how many people visit your site compared to your ticket sales, in other words: your conversion rate. If your conversion rate is low (so your page is visited very often, but surprisingly few tickets are purchased), you can retarget visitors to your page.

You can retarget these potential buyers by sending them discount codes via e-mail during sales dips or launching online advertisements that remind them of your event. These types of advertisements are most effective if they create a sense of urgency, so just before your event, retargeting is particularly effective. How effective? On average, we see a six-fold investment return on retargeting ads.

4. Use tracking links

Tracking links show you which marketing channels generate the highest sales figures so that you can spend your marketing budget where it is most effective. If you see that a banner ad does not result in a sale, you can stop using the budget for something else

5. Give the impression of a limited offer

A limited range can help you in various ways to climb out of that valley in your sales cycle. Temporary discounts can create a sense of urgency and encourage people to buy tickets directly. Or you can sell tickets in batches of limited numbers at rising prices so that your sales stay up to the event. Increase the exclusivity of your event wherever possible, let buyers know that there are only a limited number of tickets available and encourage them to take action before it is too late.

6. Sales at the door

It may seem obvious, but with so much attention paid to online ticket sales, you easily lose sight of the potential for on-site sales. Selling at the door can be a great way to turn your presence from a good turnout into a full house. And it's not nearly as old-fashioned as it sounds: if your ticket partner has a mobile POS app, you can quickly sell tickets from any device.

Some organizers do not sell tickets on location because they do not know how much capacity there is. And another group stops selling online on the day of the event for the same reason. Both are not necessary, the Eventbrite Organizer app always synchronizes with the capacity you have set.

Do you want more tips on how to increase your ticket sales? Read our guide How to Make More Money With Your Ticket Pricing Strategy.

Get more details:  A Memorable Gift For Your Valentine

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Best way to find events and tickets

ONLY THE BEST FOR YOU!

Whether you are organizing a small party or a large event, the online ticket system of GO tickets can be used by everyone. This is, therefore, both for private use and for business use. In addition, it does not matter whether you want to use our system once or regularly. Our current customers consist of organizers of parties, events, concerts, performances, fairs, lectures, training and exhibitions.

The advantages

Super simple, easy and fast

Our fast personal service

Every ticket can be scanned once, so no fraud is possible

Available on telephone days from 9 a.m. to 5 p.m.

Choose from weekly or monthly payment

Marketing information through (max. 10) extra questions that you can make mandatory or not mandatory

For B2C and B2B business and private

Organizers

For organizers of small and large events, distributing and selling tickets is a time-consuming and often costly process. Design, printing, distribution, and control are crucial factors in this. GO tickets save costs by selling online tickets and speed up distribution both online and offline.

Sign up with us! Go to your own event dashboard and create a new event in less than 5 minutes. Determine the type and number of tickets you want to sell and you are ready for sale! Offer tickets on your own website and via social media or spread a unique link with your partners and/or sponsors.

Get more details here:  sell tickets for event

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Organize a brainstorm or - if the assignment for the party comes from someone else - plan a consultation and ask questions about:

The purpose of the event - The most important question! What do you want to achieve with this party? Difficult to think of? Then ask when your client is happy.

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5 Ways Trekking Companies Can Improve Their Service

With more and more people taking interest in traveling and adventurous activities, companies providing traveling services have increased in number. People who love to explore places on their foot, taking help from trekking companies is a great way to enjoy to the fullest. Companies that offer such sport are widely available in Ahmedabad.

https://www.uplarn.com/5-ways-trekking-companies-can-improve-their-service/