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Replica watches in Dubai

What do we ensure about our replica watches?

The customer likes our website because we are furnishing swish quality watches to the customer. We are assuring the color guarantee of our replica watches in Dubai. The customer gets swish, quality products at the lowest price. Our watch is long-lasting and durable. The customer has faith and confidence in our replica watch. Our customer is satisfied with our product. We sell high-quality replica watches to meet conditions. The production process is a truly delicate replica. The main reason to buy a master dupe watch is that professionals can not easily spot any differences between original and copy watches. Still, Replica watches in Dubai are the perfect result if guests dream about Rolex high-quality watches but can not buy them.

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In Dubai, replica watches are generally known as fake watches, as master copy the world's most notorious hardwired watches. High-quality fake watches are truly hard to descry and can be determined to copy watches.

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We Give the swish quality with master copy watches.

Still, our website will be swish, If a customer wants a good master dupe watch of superior quality at a reasonable price. Guests want a luxury life; guests can also lead a luxury life with a master dupe watch. Still, guests have to choose from number 1, If a customer wants to get the swish master copy watch in Dubai. Still, also you can get a lot of good information from Eworldbrands also you will be guaranteed to get the swish watch, If you want to get a good grade dupe watch. Order the master dupe watch with the correct information about all the watches in time before ordering. Still, you can ask on our website, If you have any information.

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Why should a customer choose replica watches in Dubai?

Fashion accessories are a necessity while creating our style. Modern men and women love to accessorize; they will readily admit that a wristwatch is on top of their list. It's to be fashionable. This old-academic necessity has a serious part in your life. It's fairly easy to produce a unique look. Not just about the crack-rock, plats, patterns, and diamonds are visually provocative too. It doesn't mean guests have to buy a precious watch

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I'm Saiful. I am here to help you find solutions for your business that will allow you to save your time. I can assist you to manage your social media accounts by thinking creatively. I will be able to professionally manage your Social Media Pages like Facebook, Instagram, Twitter, Pinterest, LinkedIn. Feel free to contact me and obtain the simplest service to grow your business online quickly! If you have any questions do not hesitate to ask, I'll be more than happy to help you out the best I can!

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Five advantages of proper social media management

Social networks are a powerful tool for Digital Marketing. Through them, you can leverage the success of your company. They are a window of exposure and communication with more than 2 billion users in the world. Impressive right?

Through proper management of social networks, you can:

 1. Build, protect and improve your  online reputation. The dissemination of valuable content for your target audience will be the key to positioning your brand on the Internet and winning users' preference over the competition. To consolidate this objective, content marketing will allow you to be known and recognized by your potential customers. Combine content marketing through social networks with the satisfaction of your customers. Provide quality products, services, and attention, and you will win users who will defend and promote your brand.

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 2. Generate and develop your online community. This objective is closely related to the previous one. The content of interest, together with your brand's reputation, will attract followers to your social networks related to what you offer. In this sense, with the proper management of social networks, you will have an audience made up of potential customers and satisfied customers. Likewise, some dissatisfied customers must be attended to promptly and intelligently so as not to destroy the online community built. In these cases, a solid online reputation will help minimize damage.

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3. Provide better customer service. Social networks are a means of instant communication with our clients and potential clients. You can take advantage of your competition, providing the best possible care. Get noticed. The rest of the users will also notice and reward you, preferring your products or services.

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 4. Present new products. Proper social media management allows direct communication with your target audience. Within your online community, you can launch new products and services with excellent chances of obtaining a high conversion rate. In this order of ideas, the first to know about the presentation of new products or services of your brand will be your potential buyers.

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 5. Increase traffic to your website. Social networks are themselves online communities. By having a presence in these social networks, you facilitate the exposure of the products and services published on your website. In this way, more and more users will  know about you and what you do, to the extent that you manage your online presence.

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 Do you have doubts about how to do it? At Tecno Soluciones, we advise and support you with the management of your company's social networks. Contact us and learn more about our Digital Marketing services here.

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CONSUME COW'S MILK, IS IT NECESSARY?

Under the argument that we are the only animal that consumes milk from other species and throughout its life, there are many people who think that we should not consume cow's milk as we have been doing so far. Whether they are right or not, there is no doubt that the debate is on the street. Therefore, through this article, we want to shed some light on the matter. 

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WHAT BENEFITS DOES A GLASS OF MILK BRING TO THE BODY?

Cow's milk is an interesting source of protein. Provides 7 grams of complete protein and 11 grams of carbohydrates in a glass. The same amount of milk has 270 milligrams of calcium, which is 30% of what is recommended for an adult in one day.

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WHAT 'DRAWBACKS' CAN THE CONSUMPTION OF MILK HAVE?

For one thing, milk does not provide fiber. In addition, its amount of fat is variable, depending on whether we choose whole, semi or skimmed milk. It also contains lactose, which can cause digestive problems in people with a lactase deficiency. In this regard, there is growing evidence of the health benefits of fermented dairy products: yogurts, kefir, and cheeses. The fermentation of milk makes this a much more digestive product, even in some people with lactose intolerance.

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THE IMPORTANCE OF CALCIUM AND HOW TO OBTAIN IT

A good supply of calcium during adolescence is crucial for bone development. It is known that if bone formation is poor during puberty, there is an increased risk of developing bone weakness later in life, especially in women and after menopause. It should be remembered in this sense that not all bone formation depends on calcium. A good bone formation also lies in a healthy lifestyle with a regular consumption of fresh and unprocessed foods, and above all, that includes physical activity.

In addition to milk, there are many other foods rich in calcium, such as cabbage, spinach, broccoli, sesame, almonds, chickpeas or sardines. For example, a serving of broccoli provides the same amount of calcium as a glass of milk, but, in addition, the calcium contained in broccoli is better absorbed, so a serving of broccoli, in the end, provides more calcium than a glass of milk.

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1 glass of milk is equivalent in calcium to:

1 bowl of broccoli, cauliflower, or cabbage

1 tablespoon of sesame seeds

1 plate of chickpeas + 2 handfuls of almonds

2-3 small sardines (with its thorn)

1 glass of vegetable drink, enriched in calcium

ABOUT VEGETABLE DRINKS.

They have entered the scene with great force and more and more people consume and even worship them. Although we often use them as a “white” substitute for milk, it is important to note that, if they are not fortified, they are not a source of calcium. Among the vegetable drinks, the most recommended are the oatmeal and almond drinks without added sugar.

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CONCLUTION

With all this, it seems that consuming milk yes or no is more a matter of choice . Today, with the variety of foods we have, milk is not necessary for optimal health. Although for many people it is an easy way to obtain calcium, yogurts (always natural), kefir and cheeses without additives seem to have some extra benefits for our health. And, let's not forget, that when it comes to strengthening bones, physical activity and a proper diet in general play a decisive role.

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TIPS FOR A HEALTHY SHOPPING

A healthy diet begins in our shopping cart. In short, what we buy to have at home is what we finally introduce into our body. Therefore, we give you a series of tips to make good food choices.

PLANNING

If you want to eat healthy, planning is a great ally. We recommend planning the menus for the week and, based on them, making a list of what you need to buy.

3 essential steps:

Plan the menus (don't forget any food) for the week.

Make a shopping list, it will help you buy only what you need.

Avoid shopping when you are very hungry.

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BASIC FOODS: AS A WARDROBE BACKGROUND

Frozen vegetables. It doesn't hurt to have some in the freezer

Dried legumes, frozen or preserved, with no added salt

Cereals in their integral version: pasta, rice, bread or toast, etc.

Eggs

We can have frozen meat and fish fillets

Canned fish: natural or pickled

Cow's milk and yogurts or their vegetable counterparts (oatmeal, rice or soy drinks)

Nuts without salt and without frying 

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WEEKLY PURCHASE

This is when we buy fresh food to prepare the dishes that we will eat throughout the week.

SEASONAL FRUITS AND VEGETABLES AND TUBERS

They are the basis of our diet and must always be present in our dishes.

Fruit of all kinds, includes those rich in vitamin C (oranges, pineapple, strawberries ..) and antioxidants (blueberries, raspberries, plums, persimmons ..)

Vegetables of all kinds, green leafy vegetables (chard, lettuce ..) and vegetables (tomato, carrot, eggplant ..)

Potatoes and sweet potatoes

FRESH FISH AND SEAFOOD

Blue fish: sardines, anchovies, horse mackerel, bonito, salmon ..

White fish: hake, cod, sea bass, sea bream, monkfish ..

Cuttlefish, mussels, prawns, prawns ..

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FRESH MEAT

Chicken, turkey and rabbit. Beef and lean cuts of pork (loin, sirloin)

Sausages (chorizo, salami ..) and cold cuts (cooked ham, turkey): limit as much as possible. Look at the label and avoid those with less than 80-90% meat.

EGGS

Camperos or ecological. Look at the code printed on the shell and choose the ones that start with 0 (organic) or 1 (camperos)

DAIRY AND SIMILAR

Whole or semi-skimmed milk

Vegetable drinks (oatmeal, rice, soy) without added sugar

Natural unsweetened yogurt, fresh and traditionally made cheeses

Avoid yogurts "with things", better if you put them on yourself, and spreadable cheeses or with a long list of ingredients

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HEALTHY FAT FOODS

Extra virgin olive oil

Nuts and seeds without salt and without frying

Avocado

MISCELLANY

Dark chocolate> 80% cocoa

Spices, aromatic herbs, vinegar 

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This will be the basics to have at home. From there, there will be times when you will consume less healthy products, but to your liking. It is about finding a balance, so that most of the time the balance falls on the side of the healthy.

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Portuguese fish Recipe

 A very simple, tasty and light fish recipe, which is also very pleasing to the eye due to its attractive colors.

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Ingredients for 4 people):

·     600 grams of sea bass fillet or rooster fillet (without skin and without bones)

·     flour

·     3 tomatoes

·     2 cloves of garlic

·     1 red bell pepper

·     1 handful of peas (frozen or fresh, depending on the season)

·     thyme

·     1 bay leaf

·     1 bit of oregano

·     peppers

·     White wine

·     olive oil

·     shall

·     1 onion 

Instructions:  We salt the sea bass fillets,     We pass them through flour and fry them in a pan with olive oil ...and reserve in a cauldron Cut the onion into julienne strips, the peppers into strips and the garlic into slices ..and we put them to poach in the same oil that we had fried the fish.  When it is slightly poached add the grated tomatoes. Let it poach and add the paprika, thyme, bay leaf and a little oregano. Next we add the white wine and let the alcohol evaporate. We add a handful of peas ... and we give it a boil. We pour the sauce over the fish and cook for a few minutes over low heat. Ready to eat. Accompany them with some boiled or stewed potatoes with the skin.

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Apple Health App and HealthKit: What Are They and How Do They Work?

Apple Health and HealthKit first hit the market in 2014 when iOS 8 launched, but they've been on the right track ever since.

In a nutshell, the Health app collects information from your iPhone, Apple Watch, and third-party apps to quantify and display data about you and your environment in an easy-to-read, secure, and accurate dashboard. HealthKit is the developer framework behind it that allows apps to work with Apple Health and with each other.

If you're unsure how the Apple Health app works, what kind of information you need to get the most out of it, and which apps are compatible, read on. This is an introduction to Apple Health with some tips and tricks to help you get the most out of Apple's fitness and health app.

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 What is Apple HealthKit?

 Apple HealthKit is a framework for developers. Think of it as a set of tools and services that developers and manufacturers need to make their apps and devices compatible with Apple's Health app.

The HealthKit framework can securely share your health data between compatible apps and services. For example, suppose you're using an intelligent device with its app to track your weight every day and a second app to track the number of calories you consume each day. In that case, HealthKit lets the scale app share weight data with your calorie monitoring app. you more insight.

Numerous developers, manufacturers, and healthcare providers have enabled their products or services with HealthKit support, allowing them to work with the Health app - more on which apps are compatible below.

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  What is Apple Health?

 Apple Health is a health and fitness app - it's the all-white icon with a red/pink heart in the top right corner - and it's a stock app, which means it will automatically download to your iPhone, such as Photos, Clock, Contacts, Messages, and so on.

Health is for people who want to learn more about their health and fitness, but it's a convenience app, letting you see an overview of all your health stats in one app instead of having to open several.

As it stands (it's about to be refreshed when iOS 13 launches later this year), the Health app is a visual dashboard that brings together your health and fitness data from compatible apps and devices. Then all user data is displayed through an easy to understand interface. For example, you can see how many calories you have burned during a workout or how far you have walked in the morning.

The Health app also displays more complex statistics such as your blood pressure, body weight, sleep levels and glucose levels, but it must be connected or paired with smart devices to measure these statistics.

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How can apps read your health data?

 After you consent to a health or fitness app, the app in question uses sensors and motion coprocessors in your iPhone or connected wearables and smart devices to collect your health data - such as calorie intake, steps taken, blood pressure, body weight, sleep levels, glucose levels, etc.

Connected wearables and smart devices include everything from smartwatches and fitness bands to Bluetooth heart rate monitors and blood glucose meters. According to the HealthKit framework, your iPhone is the first device to collect and deliver data to the Health app, followed by wearables and other smart devices. HealthKit quantifies the data and sends a simplified version of everything to the Health app for your viewing pleasure.

Keep in mind that health and fitness apps without their smartphones also work with HealthKit and the Health app. You need to manually enter your age, height, weight and other health information into those apps, and they can then send it to HealthKit to quantify and share with other apps.

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 How do you use the Apple Health app?

 The Apple Health app has four primary tabs at the bottom: Today, Health Data, Sources, Medical ID.

 Today

The Today tab is the main tab in the Apple Health app, and it is the tab you land on when you open the app. At the top of the Today screen in the top right corner is a small circle ahead. This is your profile where you can see and edit your blood type, gender, skin type, date of birth and other information.

At the top of the screen in the top left corner, you will see the current month, along with the days of the current week below. You can view your health and fitness history here by clicking one of the visible dates or by tapping the month in the top left corner to go back further.

Below the calendar dates, you will see a dashboard with several coloured maps with lots of stats, such as active energy, steps, flights climbed, heart rate, etc. What appears here depends on which apps and devices you have set up and allowed to access data. To share with Apple Health.

Scrolling through the Dashboard will show you all the metrics Apple Health has collected, and tapping each metric card will give you more information, including a graph and the ability to filter by day, week, month, and year at the top. You can also manually add data when you are in an individual statistic by tapping the "+" in the screen's top right corner.

Those with an Apple Watch will see their activity data at the top of the Today dashboard.

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Health data

 The Health Data tab provides access to many categories. There are four main tiles at the top of the Health Data tab - Activity, Mindfulness, Nutrition, and Sleep - but there are also several categories below these tiles, including body measurements, health records, reproductive health, vitality, results, and heart.

Each of these categories allows you to manually enter health data or pull the information from compatible health and fitness apps and other smart devices. The Health app has regarding each category appears as a card like the Today tab when you tap the specific type.

For example, missing data - such as lean body mass - are listed below under a section called "No Recorded Data" if the data is not available anywhere to collect. If you tap a missing stat, you can add it manually by tapping the "+" in the top right corner.

Each section of data under each category - such as body fat percentage under body measurements - provides detailed privacy and setting options, so you can decide whether to share specific data with specific sources. You can also favorite a section within a category when you click it and see which sources provide the information.

Tip: Tapping the Health Data tab at the bottom of the screen in any section of a category will take you back to the main page of the Health Data tab.

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Sources

You can see all the app requests you have approved to share data with the Health app in the Sources tab.

An app will only send you a request if it can collect and present health data. If you accept a request, the Health Data tab's categories begin to pull relevant health data from the respective app.

Once the Health app receives health data from the compatible app, your Dashboard displays the information in an easy-to-read graphic.

  Medical ID

The Medical ID tab allows you to create a Medical ID the first time you open it. Your Medical ID is a complete profile of your base medical records. It is handy for first responders or paramedics and anyone who needs emergency access to information about you, such as allergies. If you enable the feature, anyone can view your Medical ID profile by swiping from your iPhone's lock screen and tapping Emergency, then Medical ID.

You can fully configure Medical ID with your custom image, name, date of birth, medical conditions, comments, allergies, reactions and medications. Just start adding details under each section or tap Edit in the top right corner to add details. You need to click Done when you are done adding.

You can also add emergency contacts. You can choose from your phone contacts and add the person's relationship to you. There are also fields for blood type, height and weight, an organ donor.

Should you change your mind about having such sensitive information available through the lock screen, all details in your Medical ID profile can be deleted using the Delete Medical ID button at the bottom of the edit page. You can also turn off the Show when the locked option on the edit page.

Note that you can also go back to the Medical ID tab of the Health app at any time to make changes.

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Is your data safe?

Apple has included detailed controls in the Health app that let you decide whether to share your weight from a weight tracking app, such as another health app.

Here's what Apple says about Apple Health and Privacy: "When your phone is locked with a passcode, Touch ID, or Face ID, all your health and fitness data in the Health app - except your medical ID - is encrypted.

Your health data will automatically stay up-to-date across all of your devices with iCloud, where it is encrypted in transit and at rest. Apps that access HealthKit must have a privacy policy, so make sure to read this policy before using apps to access your health and fitness data. "

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Advertising in Wikipedia

The advertising is a form of communication mass, whose goal is to fix the attention of a target sight ( consumer , user, user, voter,  etc. ) to encourage them to adopt a desired behavior: buying a product, election of a political figure, incentive to save energy,  etc.

Mentioning, for example, the name of a company, a store, or even a brand, does not automatically imply an act of advertising. But it becomes so from the moment the intentionally sought goal is to draw attention to the object evoked and / or to suggest going to such and such a place.

The "pub" (the apocope has become a synonym in its own right) is not limited to consumer goods or services . It can also promote men or women , praise a tourist spot, a government organization as well as sporting or cultural events . Advertising can aim to change behavior or promote values ​​considered to be positive or beneficial in society, warn against drugs, encourage respect for the environment, or even promote road safety.

"Neither science nor art", advertising is largely empirical technique that borrows from the economy , to sociology and psychology , which tests his insights via the panels and market research. Creativity is at the heart of it, but it is not an art. It lacks gratuitousness and objectivity . If it can become, it is not the primary goal of its sponsor who seeks, him, in the first place, to convey a message (sell, incite, act,  etc. ).

The issue of comparative advertising remains a hotly debated topic today: while the concept itself meets with real resonance with the public and consumer associations , the concrete implementation of the idea remains controversial.

The majority of authors compare or assimilate advertising to a phenomenon of propaganda specific to contemporary societies. Within society, it increases exchanges and accelerates the diffusion of new products or technical innovations and it represents a very important economic weight. Many national laws prevent its potential abuses. Products that are toxic or dangerous to health are prohibited from advertising in certain countries ( tobacco, for example) while at the same time the regulations protect certain categories of people, children in particular, by prohibiting pornographic advertising and by strictly regulating the advertising intended for them.

So-called “  antipub  ” movements, denouncing the invasion of advertising, fuel criticism and propose various actions to “protect themselves”.

Propaganda and public opinion

Edward Bernays , born on November 22 , 1891, is an American advertiser. Although unknown to the general public, he is the father of institutional political propaganda . Nephew of Sigmund Freud , he was inspired by the work of the psychoanalyst for the writing of his book Propaganda, How to manipulate opinion in a democracy . Edward Bernays is transforming what we call communication today. At the time, advertising messages boiled down to praising the characteristics of a product, but Bernays used and took advantage of authority figures, mainly doctors, in order to promote his product more effectively and make it unique and indispensable for the consumer. .

During the constitution of the US Committee on Public Information , better known under the name of the Creel commission , many communication actions, harmless today, are used against the German army. The massive distribution of press releases, the use of cinema or even the use of the influence of opinion leaders have the effect of mobilizing crowds and shifting public opinion.

At the end of the First World War, Bernays, then an advisor in "  public relations  ", a term he coined in order to banish the negative connotation that the word "propaganda" referred to, was inspired by the work of his uncle and worked for the famous brand of American cigarettes Lucky Strike . The March 31 , 1929, Bernays is responsible for getting women to smoke tobacco. During a procession, the New York City Easter Parade  (in) , it scrolls through a group of young models and their application to light "freedom torch" cigarettes, all in front of a large crowd of journalists and photographers . The event is a worldwide success.

From the advertiser to the "target"

In addition to advertisers, agencies and the “consumers” of advertising, various actors intervene, such as polling institutes, to refine, through market studies, the understanding of the market , to validate the positioning of the product and to test the effectiveness of advertising. in the finalization phase. The investment of sometimes colossal sums encourages ensuring the adequacy and perception of the advertising message before its broadcast.

Typically, the production of advertising spots is the work of production companies that make the films, the printing of posters or leaflets, the work of printers,  etc.

Advertisers

Advertiser, in advertising parlance, refers to the company that seeks to promote its product. The analysis of advertising expenditure by advertiser shows a very concentrated distribution. In France, in 1987 4 , one thousand advertisers represented 90% of total advertising expenditure and twenty advertisers only 15% of this same total, foremost among which were the car manufacturers Renault and Peugeot , followed by Procter & Gamble which was then the leading advertiser in the world. global level 4 .

The vast majority of advertisers are commercial enterprises seeking to increase brand awareness and the sale of their products, but advertising is also used to raise funds to finance the activities of charities , museums and other cultural institutions in order to promote '' increase their attendance.

It is also used by governments to promote difficult topics that the media speak little or little about, road protection , promotion of heritage, promotion of professional equality between men and women, etc. Less visible to the general public, industry and service companies that sell to third-party companies also need to promote themselves and make their customers aware of the competitive advantage they have. This is the object of so-called “ business to business  ” advertising .

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Agencies

An agency is a body made up of specialists responsible, on behalf of advertisers, for the design, execution and control of advertising actions.

The consulting agency sector is oligopolistic and dominated by five major players at the global level. In its 1993 edition, Le Publicitor noted: “the top five groups of agencies today have a market share that corresponds to 2/3 of the world market. The top twenty brands represent 90% of the world market 4 . ” Following the movement of concentration of the sector, in the years 1990 and 2000, the trend only strengthened, Saatchi and Saatchi , then world number two was bought by Publicis Groupe which also absorbed the number twelve d then, Leo Burnett Worldwide  ;Young and Rubicam , then seventh is now part of WPP Group , just like Gray Global Group , then number nine.

Omnicom Group is the leader with US $ 12.7 billion in sales margin 19 , followed by WPP Group at £ 6.2 billion 20 . These two leaders are followed at a distance by Interpublic Group which posts 6.55 billion dollars of margin 21 , Publicis Groupe which communicates 4.7 billion euros of margin 22 , Dentsu , little present internationally and nevertheless fifth in the world with 348 billion yen 23 and Havas with 1.5 billion euros of margin 22 .

The agency involves its various departments in the process of creating and executing an advertising campaign: the sales department, in contact with the client, the strategic planning, which seeks the best match between the brand and the targets targeted by the advertiser, the creative department, responsible for the graphic or audiovisual design of the ads, and the media department, in particular for the purchase of space.

The media department or the media agency, for its part, purchases either directly from the various media or through space purchasing centers or advertising agencies

Target audience

The ubiquity of advertising in modern civilization has aroused the interest of a growing audience. This attraction to cult "pubs" is due to the nostalgia caused by old advertisements, a reflection of an era (fans of advertisements prior to the 1960s have been known for a long time, but the phenomenon can now be observed for more recent advertisements. , those of the 1980s in particular); the participation of renowned artists ( Emir Kusturica , David Lynch , Blanca Li ...) in the production of advertisements; at the star system , celebrities from sport andshow posing for commercials; the advertising seduction through humor or the eroticism of certain advertisements ( Aubade , Pirelli, etc.); to a sociological interest, deciphering the functioning of advertisements being appreciated by some (in particular their detractors); interest in the informative nature of advertising. The development of computers and the Internet make it possible to store and upload digital advertisements. They can be viewed or downloaded by everyone on specialized sites.

Advertising on the walls of a house Television shows like Culture Pub and periodicals are devoted to advertising; their success was notable in the late 1990s and early 2000s . Collective events such as La Nuit des advertisers broadcast cult or unusual advertisements from all countries and from all periods.

The fascination of certain amateurs and collectors for advertisements (especially old ones) can be part of the public capture process, but sometimes also allow a certain distance from these techniques and practices of capturing by seduction

Advertising communication media

There are many advertising media, from the antique store sign to the internet banner , including television , fixed or mobile displays ( enamel signs have become collector's items), radio spots, leaflets, the direct mail , street furniture, the insert in the newspapers , classified ads, TV screens placed on the point of sale, a sandwich man in the street, the mobile advertising , the aerial advertising , the product placement in movies or TV series, spamby going so far as to slip into applications offered by socialization websites and finally; in the field of interactive POS and communication  ; next-generation intelligent interactive stations comprising an advanced human-machine interface system .

There are two main categories of advertising media: media and non-media. A campaign will typically mix different types of media and seek tactical support from the non-media.

Media

market share of advertising investments 32 media 2015 2016 TV advertising 37.7% 34.8% Online advertising 29.1% 36.6% Written press 19.3% 15.4% Display 6.8% 6.6% Radio 6.5% 5.9% Cinema 0.6% 0.7%

The television advertising is in the form of advertising, short films, sponsorship of programs or teleshopping , the Broadcasting  : advertising slogan or commercials, and movies in commercials before the meeting or product placements in movies. The written press is present through press announcements, fixed billboards through street furniture , bus shelters , mobile billboards through advertising trucks, self-service bicycle stations .

The online advertising using internet via banner ads, search engines , the viral marketing , the adware . The mobile advertising consists of commercials in the form of text messages or MMS.

The advertorial televised or published in the press, aims to promote a product, in the form of objective information while being paid by the advertiser. To multiply advertising revenue, new technologies are appearing, such as virtual advertising , the aim of which is to present advertisements adapted to the visual audience during the same event.

Media advertising covers forms of interactive communication using a paid advertising medium set up on behalf of an issuer as such. Advertising usually takes very little time to be perceived, understood and remembered. It must simultaneously capture attention, hold it, and get its message across. In this sense, advertising could be classified under the category of mind manipulation techniques .

In the world

In 2000 , a prosperous year due to the advent of new technological products, communication investments made by companies around the world had crossed the $ 300 billion mark. It is a rapidly growing sector with an average annual growth rate of 6.5%.

In 2006, in a report entitled 2006-2010 Forecast for the Entertainment and Media Sector PricewaterhouseCoopers , estimated global advertising spending at US $ 385 billion. This accounting firm estimates its weight for 2010 at 500 billion US dollars.

In 2006, the breakdown of advertising investments gives, in order of importance, 43% for the press (including 30% for newspapers and 13% for magazines), 38% for television, 8% for radio, 4 % for internet, less than 1% for cinema and 6% for display (excluding media). Media advertising now represents 1% of global GDP. For their part, direct marketing and promotional operations weigh 120 billion dollars [ref. necessary] .

In 2017, global ad spending is estimated to have reached US $ 559 billion

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What is Instagram marketing?

What is Instagram marketing? - guide Follow the tips, ideas and examples to create a powerful Instagram marketing strategy

Instagram marketing is a type of social media marketing, which involves promoting a brand on Instagram. This social media platform helps brands connect with a huge audience, increase brand awareness, and increase sales.

Why is Instagram marketing important for businesses?

Instagram is the perfect channel to reach a huge audience: more than one billion active users per month. On average, users spend 53 minutes a day on Instagram, which makes this platform the second most visited social network after Facebook .

Instagram makes it easy to maintain your relationships with clients and prospects . People enjoy being connected with brands through this network: 90% of users follow at least one company on Instagram.

Another point to consider is Instagram's sales acceleration opportunities. According to research by Facebook in 2019, 65% of people surveyed visited a brand's website or app after viewing it on Instagram. 46% of those interviewed bought from a brand online or offline.

Access to a wide audience, which actively interacts with brands and wants to buy from them, is a fundamental advantage of Instagram marketing. However, this social network has some other benefits.

4 benefits of Instagram for businesses

Brand strengthening Enhanced engagement Expanded sales Audience growth opportunities

In recent years, Instagram has gone from being a place to broadcast wealth or achievement to a useful platform for business purposes. There are four ways that Instagram can positively affect your business.

Brand strengthening Instagram marketing works wonders for brand awareness. The 83% of users confesses that this network helps them discover new products or services. Better yet, people show more confidence in the brands featured on Instagram.

The 74% of users considered relevant brands with Instagram accounts and 78% perceived as popular. On the contrary, potential customers are likely to avoid brands that don't have an Instagram account.

Enhanced engagement Social networks are one of the best channels to maintain relationships with customers. They allow you to get feedback from your audience via likes or comments, engage them with engaging content, notify them of special offers, and more.

In turn, Instagram works for customer engagement even better than other social platforms. In general, a photo on Instagram gets 23% more engagement than a post on Facebook, although the latter platform has twice as many active users.

Expanded sales We already know that the Instagram audience makes purchases voluntarily. This buying audience is huge: 11% of US social media users shop on Instagram.

Knowing this peculiarity, Instagram allows companies to make the most of its platform. Instagram offers a robust set of tools that allow users to buy directly from Instagram. Among them are links on Instagram Stories, shopping tags, ads, and more. Consider reading the full list on the Instagram website.

Audience growth opportunities Instagram increases the reach of your business by allowing you to define your target audience with precision. This opportunity is available in the Instagram ads manager thanks to its targeting options. With them, you can identify the most suitable audience based on demographics, interests, behavior, and more.

Better yet, Instagram's ad manager gives you robust retargeting options. Targeting and retargeting together allows you to not only generate more qualified Instagram leads, but also to effectively push leads from other channels up the sales funnel.

The Instagram analytics tool allows you to measure the performance of your ad. You can track reach, total campaign spend, number of purchases, cost per purchase, conversions, and more.

In short, Instagram marketing strengthens your brand, gives you an audience willing to buy, and keeps them engaged with your business. Read on if you want to get the most value out of this channel. In the next part, we will find out how to set up an Instagram marketing strategy.

Instagram marketing strategy Set your goals Define your target audience Analyze your competitors Get a business account Design your content Build a consistent aesthetic Set up an editorial calendar Grow your fan base Convert followers into customers

Every marketing channel needs a well-designed strategy to generate amazing results for your business. To create an Instagram marketing strategy, follow our step-by-step instructions.

1. Set your goals

Start designing your Instagram marketing strategy by setting goals. The objectives will be the basis of everything you do on Instagram, from the definition of content formats to the use of advertising mechanics. Popular goals that brands are trying to leverage through Instagram are increasing brand awareness, managing reputation, building a community, accelerating sales, gaining insight into customers and the market, and more.

Your goals must correlate with your business needs. If your financial results are more or less good, it is probably not necessary to drive sales through Instagram. Instead, try to focus on getting customers or market insight.

For greater efficiency, make sure your goals are specific, measurable, achievable, relevant, and timely. They may sound like "We need to generate a 20% increase in sales through Instagram in 5 years".

2. Define your target audience

Determining your audience is an essential step; if you omit it, all your efforts to achieve your business goals will fail. A pro tip here is to create a buyer persona. Know who your typical customer is, what is their age, gender, occupation, location, income level, etc. The better you know your clients, the better results you will get.

A big mistake to avoid here is creating an imaginary personality. Use a data-driven approach rather than guesswork. To learn about your potential customers, you can explore Instagram hashtags related to your business. For example, if you are marketing an event agency, you can examine #eventplanner, #events, or #eventstyling.

Take a closer look at the profiles that use these hashtags. Then, try to learn more about the people who interact with these accounts: what reactions do they share, what comments they write, what they love and hate about profiles. For more information on customer profiling and other techniques, follow our full guide .

3. Analyze your competitors To familiarize yourself with Instagram marketing, research your competitors' profiles. Find out who they are, what type of content they publish, how they interact with their audience and other brands or influencers. You can also research your rivals' branded hashtags to get an idea of ​​how popular they are.

Try to focus not only on successful tactics, but also on spotting the things that your competitors might be missing. This will help you come up with effective and unusual tactics for promoting your brand. Imagine that you are promoting the practice of a psychologist through Instagram. Typical doctors on Instagram post static images with instructions on diagnosing psychological conditions. Thus, to stand out, you can entertain your audience and post videos with interesting psychological experiments.

Researching competitors through Instagram is painstaking work. Fortunately, you can alleviate something with social listening services or CRM systems. For example, Sprout Social can compose competitor research automatically. Follow our compilation of great CRM systems to learn more.

4. Get a business account Instagram offers its users two types of accounts: personal and business. The latter gives you many more benefits and opportunities. For example, you can track your performance in real time, learn more about the behavior of your followers, add information about your business, and more.

Follow our precise step-by-step guide to switching to a business account, then come back here for some non-technical marketing tips on setting up your profile. Are here:

5. Design your content Content is king anywhere on social media, and especially on Instagram: users are meticulous for both the visuals and the text. Therefore, the platform offers a wide variety of content formats and opportunities to gain audience.

Start by thinking about the main topic and the message you want to convey. You can choose to display your products, focus on your company culture, or entertain your customers.

The next step is to decide which content formats to use to achieve your goals. You can make use of still images, galleries, short videos, or longer video formats with IGTV. Keep in mind that images get 27.55% more likes than videos, but both get about the same amount of comments. However, it may not work for you in the same way, so play with different formats and monitor participation statistics.

6. Build a consistent aesthetic Regardless of the type of content you choose, keep it engaging, engaging, and high-quality. To understand the best visual style, we have selected some statistics on popular Instagram images:

Light tones generate 24% more likes than dark tones ; Blue images get 29% more Likes than red ones; Users like images with a high level of texture 79% more. Avoid using this data without thinking; remember that your images must correlate with the personality of your brand. You can stick to your brand colors and guidelines, which will make you recognizable from one platform to another.

Another point to consider is your visual consistency. The images on your Instagram profile should give an impression of unity. You can achieve this by using certain filters or Instagram presets. See how Coca Cola uses its brand style for Instagram and creates consistency with the images.

7. Set up an editorial calendar An essential condition for the success of Instagram is to deliver content consistently. Your audience expects you to post updates regularly. On average, brands post content 1.5 times a day. To keep up with this without going crazy, create an editorial calendar.

For greater efficiency, keep your calendar on special post scheduling services. They allow you not only to know what and when to post, but also to have the images, posts, and hashtags close at hand. Better yet, these tools automate your publication, provide useful information on publishing time, help you get in-depth analysis, and more. Read our schedule list and other social media tools to learn more.

8. Grow your fan base Take the time to grow your audience and keep it engaged. An organic way to do this is by following relevant influencers. For example, if you market kitchen supplies, it is a good idea to follow food bloggers, kitchen interior designers, etc. Remember to engage with your content: like your posts, leave meaningful comments, share your stories.

Another option is to use hashtags, which help you reach your target audience, attract followers and increase your participation rate. Be careful here, not all hashtags are useful for your business. The most popular ones are used in millions of posts. So you better choose niche hashtags. You can find them in the accounts of your followers, competitors and market leaders.

Apart from that, you can make use of paid promotion options, such as influencer marketing or Instagram advertising campaigns. Here's a guide to the promotional formats and mechanics that Instagram offers businesses.

9. Convert followers into customers An increase in vanity metrics, such as likes and comments, is good, but it doesn't directly affect your sales. Therefore, take care of converting your followers into customers. Post promotional posts, showcase your new products, run previews, offer deals and discounts. Remember to include calls to action in your promotional posts. Although you can't add a link to your CTA in post, you can always encourage subscribers to tap the link in your bio.

Use the different shopping post formats that Instagram has created for you. They allow a user to start a sales funnel directly from a specific post and move towards a purchase, leading to increased conversion rates. Check out the Instagram guide on formats and buying opportunities .

Once your Instagram marketing strategy is ready, start applying it and monitor its effectiveness day by day. Monitoring your performance will help you make timely changes and adopt new techniques to improve your KPIs. Let's discuss some tricks in the next section.

5 Instagram Marketing Tips Embrace user-generated content Share your Instagram posts on Facebook Use stories and highlights Collaborate with influencers Launch an Instagram store Applying ready-made tactics is better than reinventing the wheel; It saves you and your marketing team a lot of valuable time and effort. Master the following techniques to take your Instagram marketing to the next level.

Embrace user-generated content User-generated content (UGC) is a magic wand for Instagram marketing. It helps you post images and videos without lifting a finger. Better yet, UGC has a positive effect on promoting Instagram. Drive 4.5% higher conversion rate , increase engagement, improve cost-per-click metrics and click-through rates for paid ads. Read more: Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam

The reason is that UGC works in a similar way to word of mouth and social proof. People believe that recommendations from other customers are much more than paid advertising. To get UGC for your account, encourage your audience to share their photos and videos with their branded hashtag. Repost the best pieces, but avoid overusing UGC - it works best in combination with original branded content.

Learn how to work with Benefit Cosmetics user-generated content. The brand encourages people to use its hashtag, #benefit, to stand out on the brand's account. For best results, the company not only shares the content of its users, but also adds purchase labels to the products used to create makeup styles.

User-generated content

Share your Instagram posts on Facebook Well, it's not exactly Instagram marketing, but this tip will help you improve your overall performance on social media. Instagram allows you to share photos and videos on your Facebook instantly. All you need to do is activate the Facebook slider in the "Also post to" section while posting your content.

This feature is not only convenient and time-saving, but it is also great for your performance. According to Buzzsumo , images posted on Facebook through Instagram get 23% more engagement.

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GoPro uses this trick to achieve amazing results. In the example below, the brand posted a new product trailer on Instagram and Facebook simultaneously. Thus, the company received more than 1.5 million visits, 13.7 thousand comments and approximately 260 thousand likes in both channels in total.

An Instagram post shared to Facebook

Use stories and highlights It's easy to downplay Instagram Stories as they disappear 24 hours after posting. However, this format is too good for your marketing to leave on the table. Based on Instagram data , 62% of people said they became more interested in a brand or product after seeing it on Stories.

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Stories are a perfect way to create emotional closeness with your clients. While your feed should be flawless, Stories are best for unpolished realistic content, such as behind-the-scenes views and behind-the-scenes content. They are also a format for posting detailed product reviews with shopping links. The cherry on the cake is that you can keep your stories forever. All you have to do is add them to a special section on your page, which is called Featured.

Topshop provides a great example of how to get the most out of stories and highlights. The company uses Stories to generate interest in new elements of its website. At first, the brand advertises a discount on its new clothes and then shows some of them. Each story contains a link to the section of the website with new clothes.

Highlights maintains a story pack divided into several categories. In the "What's New" section of Topshop, visitors can see new articles with a link to the specific section of the website. The "On Blog" highlight features the best company blog posts and gets viewers there.

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Collaborate with influencers The 79% of marketers believe that Instagram is the most important channel for your marketing campaigns influencers. The point is, businesses are making $ 5.20 for every dollar spent on influencer marketing. To create an effective influencer marketing campaign, follow these rules:

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Choose the influencer whose audience resembles yours. Otherwise, your marketing efforts will fail - people will not be interested in your offer. Verify the audience: There should be no bots or fake subscribers. Make sure your followers are engaged with the influencers you work with. To check this, use special tools, like trendHERO . Determine the audience's feelings about an influencer. Some bloggers with a large fan base provoke more hate than love. Promoting through them won't get you new subscribers or sales, so check the comment section carefully. This is an example of a paid campaign by the company Pop Tarts Latam with the singer Belinda (who has one of the Instagram accounts with the most followers in Latin America)

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Launch an Instagram store In 2020, Instagram increased sales opportunities and launched a new format. The Instagram store is a separate account section, which resembles a website store. People can access through your feed or Stories, browse products and make purchases without leaving Instagram.

With this tool, companies can create product catalogs, create collections, and select products on themes that tell the story of their brand. To set up your store, follow the instructions on the Instagram website. If you need a dose of inspiration to organize your products, check out the Etsy profile. Not only does the company showcase some of its best products, it also groups recently viewed items into a separate category. This move provides users with easy access to the products they liked.

The tactics listed above have proven effective in improving a brand's presence on Instagram, growing a follower base, attracting audiences, and driving sales. Looking for more inspiration? Read on for various Instagram marketing examples. Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam Saiful Islam

3 Instagram marketing ideas and examples Instagram marketing is a long journey with many obstacles and rapidly changing conditions. Therefore, promoting your brand through this platform requires all your creativity. To stimulate your imagination, take a look at some techniques that brands use successfully on Instagram.

Starbucks - promotional hashtags The Starbucks coffee shop chain knows a thing or two about promotion through Instagram hashtags. The company uses user-generated content for half of its posts and delivers amazing results. On average, these posts get 28% more engagement compared to standard company posts.

To encourage UGC, Starbucks constantly launches campaigns using a handful of branded hashtags. The latter helps the company inspire a following and promote new products. For example, Starbucks has recently been using #psl to promote their seasonal Pumpkin Spice Latte and there are already hundreds of UGC people consuming their drink.

IMAX - Instagram ads Entertainment company IMAX used a creative approach to market The Rise of Skywalker (2019) with Instagram ads. The brand turned passively viewed Sponsored Stories into an interactive space. For this purpose, IMAX added poll stickers to its ads; they allowed viewers to choose one of two responses.

The company created three different versions of similar posts, two of which contain a survey. The versions surveyed asked viewers if they would join the dark side or use the Force for an IMAX ticket. At the end of the ad, people could tap the Reserve Now call to action and buy movie tickets. It turned out that this version had ad recall 12 points higher than its stories without a voting tag.

Splenda - Influencer marketing In 2019, the Splenda Latin America team held an event called "The House of Splenda" in which they invited several influencers to be part of various activities related to dessert cooking, of course making use of this sweetener. And after the event, these influencers shared their experience through their social networks, including Instagram, tagging the brand and using the hashtag # másdeloquetegusta.

Instagram marketing can provide outstanding results for your brand awareness, customer loyalty, sales, and lead acquisition. To amplify your ROI and nurture leads, combine Instagram promotions with email and messaging marketing, web push notifications, and SMS. Sign up for SendPulse to add these channels to your marketing strategy.

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Personal health records and patient portals are powerful tools for managing your health.

If you are like most people and have multiple medical concerns, you may consult with different doctors and pharmacies. Keeping track of everything can be challenging. With a personal health record, you can gather — and control — all your information in one easy-to-access place.

What is a personal health record?

A personal health record is simply a collection of health information. If you have an immunization record or a folder with medical documentation, you already have a basic personal health record.

And you've probably encountered the big downside to paper records: You rarely have them when you need them.

Electronic personal health records solve this problem by making information accessible at any time through devices with access to the network, such as computers, smartphones or tablets.

What information is included in a personal health record?

In general, your personal medical record should include everything that helps you and your doctors manage your health, starting with the basics:

Your doctor's names and phone numbers Allergies, including allergies to medications Your medications, including dosages List and dates of diseases and surgeries Chronic health problems, such as high blood pressure Living will or advance directives Family background Vaccine history You can also add information about what you are doing to stay healthy and prevent illness, such as:

Checking blood pressure at home Exercise and eating habits Health goals, such as quitting smoking or losing weight Personal health records, electronic medical records, and patient portals Personal medical records are not the same as electronic medical records, also called electronic medical records, that are owned and maintained by doctor's offices, hospitals, or health insurance plans.

The records electronic medical generally contain the same basic information that give a personal medical file , such as your date of birth, list of medications and allergies to them. But electronic health records contain more information because they are used by healthcare providers to store visit notes, test results, and much more.

A personal medical record that is linked to an electronic medical record is called a patient portal. In some but not all cases, you can add information to your chart, such as blood pressure readings taken at home, through a patient portal. If that's the case, you may not want to create a separate and independent personal medical record .

However, you may want to consider having at least some basic information on hand in an emergency, including advance medical directives, that summarizes your health care decisions, such as using machines to support yourself. with life.

You could use an app like the health app for iPhones, which includes medical identification, which makes critical information available on the lock screen and can be used by the first people to respond to an emergency. Medical ID can show medical conditions, allergies, medications, blood type, and emergency contacts. You can also use it to indicate if you are registered as an organ donor.

It is important to have the guarantee that any application you use is secure so that your information is kept confidential. Make sure any application you use requires you to enter a password and that your phone has a firewall or encryption software. Research all the applications before downloading them to your phone and entering your personal information.

Similar apps are available for other smartphones as well. Or, you can skip the technology and wear a medical alert bracelet or carry a medical alert card in your wallet.

What are the benefits of personal health records?

Having a personal medical record can literally save your life. In an emergency, you can quickly give emergency personnel vital information, such as information about the illnesses you are being treated for, the medications you take, drug allergies, and your doctor's contact information.

If you see multiple doctors and they don't use the same electronic medical record system , a personal medical record is a good way to keep all of your health information in one place.

A personal medical record also empowers you to monitor your health between visits. For example, a personal medical record allows you to do the following:

Record and evaluate your health. Record and track your progress in relation to your health goals, such as lowering your cholesterol level. Make the most of doctor visits. Have some questions ready to ask your doctor and information you want to share, like your blood pressure readings since your last visit. Check your health between visits. Upload and analyze data from home monitoring devices, such as a blood pressure monitor bracelet. And remember your doctor's instructions from your last appointment. Get organized. Keep track of appointments, vaccinations, medications, and preventive or screening services, such as mammograms. In fact, studies have shown that when parents use their children's personal medical records, they are more likely to get preventive well-child exams on time. Are personal health records inconvenient? Building a complete medical record takes some time. You have to collect and enter all the information about your health. Only a minority of doctors, hospitals, pharmacies, and insurance companies can submit information electronically to a personal medical record that is not part of a patient portal.

In most cases, you will have to update your personal medical record manually each time you see the doctor, fill a prescription, get an exam, or go to the hospital.

Even if you use a patient portal, you still need to review the information that is added to it. The electronic health data transfer process is not always perfect and errors can occur.

Will my information be kept private? Perhaps the most common concerns about personal medical records are about privacy and security. To address these issues, reputable personal health record systems follow industry best practices, such as making their privacy policies public and being vetted by independent organizations. Additionally, federal laws have been established to protect the security of personal health information.

How do I start? If your primary care physician offers to use a patient portal, do so. The staff at the entrance desk will inform you how to go about registering. (If your doctor doesn't offer to use a patient portal, ask if there will be one in the future.) Then take advantage of its features. Most portals offer the following:

Medical appointment reminders Drug List Summary of medical appointment, sometimes with related educational material Secure messaging with the healthcare provider Analysis results