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There’s An App For That! Watch Apple’s commercial that was behind the million dollar slogan. A slogan that further exploded the popularity of apps in 2009 and ultimately led to the word “app” becoming the word of the year in 2010.
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Ustwo launched a creative marketing campaign to advertise their antisocial app Rando. Ustwo did this by placing a pair of billboards proclaiming different insults to their target audience in Shoreditch, East London, “the hipster heartland,” So why insult your target audience? Read this article by Tech Cruch to learn more about this brilliant marketing campaign.
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Apps that are associated with protection and monitoring have been useful in helping parents keep track of their children’s online behavior. These apps have led to parents associating such apps with the value of ensuring safety and has provided them with a helpful tool to keep track of their child’s digital life especially since tweens and teens try to act more independent and tend to be more secretive about what they are doing.
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The future is near! Watch Amazon’s commercial advertising their new Augmented Reality shopping app! Making the shopping experience more personalized and multichannel.
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“Screenagers” is a documentary that follows how teenagers are becoming more and more addicted to social media apps. Teens feel the need that they ALWAYS need to be present on social media apps like Instagram, Snapchat, Twitter, Facebook, etc. and there are many negative side effects that come of this. While social media apps have there benefits, this documentary does a great job exploring the negative aspects behind such apps.
Read this article for a great review on the documentary!
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This is the script from the TV show Selfie. The protagonist on the show explains how she used the App Instagram to become essentially “famous.” He first few lines in the opening pilot is: “So I took a lesson from Corynn McWatters, I blew out my curls and pushed up the girls, corrected my vision, stepped up my nutrition, traded likes for likes, and before long, I was insta-famous. I have 263,000 friends, followers And insta-quaintances...”
This shows how apps like Instagram have allowed people to change who they are and can be used to gain fame.
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Hollywood made history with The Angry Birds Movie!! This is the first feature film ever to be based on a smartphone app.
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This article discusses the future of the mobile app market. Mobile apps are an innovative and actively growing sector with a promising future that is highly driven by advancements in technology and public discourse surrounding apps are on the popular trends we will see in 2018 and beyond (Jones, 2018).
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There has been a widespread concern regarding the privacy and security flaws surrounding apps. With apps tracking our every move, people using apps as a way to not only manage their daily activities but also their finances is opening the doors to numerous hacking issues. Thus, this article is great because it talks about the policy debates that are occurring in response to these concerns. “In response, states this year enacted dozens of laws intended to give people greater control over who has access to their private activity and information, and where and how it is collected, stored, shared and used... At least 11 states passed laws aimed at protecting student data... At least four states passed laws restricting employers’ or colleges’ access to social media profiles... At least six states passed laws further restricting how governments and companies store data or changing how they alert customers of breaches.”
With such action being taken this ultimately give us hope that these laws will help and ensure the protection of not only app users but also the national security of the U.S.
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Apps have changed the way we communicate... and date! Learn how the highly popular dating app Tinder is being used (which can be argued as either positive or negative). Being a girl, this article has showed me the negative side of using a dating app like Tinder for girls since it has introduced a “hook-up culture” for men (which is what I am guessing something positive for them). This article unravels how male users are valuing Tinder for changing the dating world into what they would call the “hook up game.” These male users are looking for the “Tinderellas,” the hottest females on Tinder who are hookup material, to rank up the number of girls they’ve slept with in hopes of getting more than their friends did.
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The dating app Bumble shared a creative and compelling campaign that not only advertised the dating app but also, through its marketing tactics, communicated the female-first stance. Aware of the competition they would have with the existing dating apps especially Tinder, this article shows how Bumble aimed to remove any of the negative connotations that Tinder attached to using dating apps. In contrast to Tinder, Bumble wanted to make a space for women to feel empowered instead of feeling like another “Tinderella” in the hook-up culture that seems to be every single man’s interest.
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Apps have shown to be extremely beneficial in the classroom. Educational apps have shed light on the positive and successfulness in using technology to engage students and make them excited to learn
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New apps are constantly being introduced to consumer and here, Statistic shares an infograph to show the app categories that are currently the most popular in the Apple App Store! “Gaming apps are the most popular apps based on availability, as about 23 percent of the all apps available fit in this category... Business is the second most popular category in the Apple App Store, accounting for around 10 percent of all apps available, closely followed by the education category. Lifestyle and entertainment complete the top 5 most popular iOS app categories list.”
Read the report to learn more about each category and why each one is found to be more or less popular among users!
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While there are many amazing this popular messenger apps offer, there is concern regarding sensitive data being stolen. This articles explores the different apps that researchers at Trustlook Labs, a cyber-security firm, found to be targeted after identifying that the new Android Trojan is stealing data from all messenger mobile apps.
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Grindr, an app that aims to facilitate a safe hookups in the gay community, is now under investigation for leaking highly-sensitive user information with third party companies. According to BuzzFeed News, the app “has been providing its users’ HIV status to two other companies” and according to Antoine Pultier, a researcher at the Norwegian nonprofit SINTEF, “Because the HIV information is sent together with users’ GPS data, phone ID, and email, it could identify specific users and their HIV status” (Ghorayshi, A., & Ray, S., 2018).
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This article explores various apps available on both iOS and Android smartphone platforms that are sending user’s data back to servers in China and moreover, it is threatening the national security of India because it is giving China the ability to potentially carry out cyber attacks. This highlight and alerting the importance of creating cyber security infrastructures not only in India but around the world.
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This blog post is written to alert parents of the harsh realities in using social media apps. Children are vulnerable and can be taken advantage of digital predators. Parents need to make sure they educate their children on how to use social media apps responsibly and further make them aware of the dangers that could happen online.
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