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4 Important Elements to Writing a Good Blog
Post Depending on your blog's emphasis and personality, the approach might be slightly different but I've found that the most successful blog posts usually have four essential elements. They are:
1. An attention-grabbing headline
Just find out what you want to write about before you start writing. To give yourself some structure, choose a mock headline (you can always change it later), and start writing.
Great titles are interesting, entertaining and concise. It should read like the headline of a magazine or a newsflash on TV, challenging the reader to click on the link.
It is what the followers see first — and the only thing if you don't get it right. Take some time to craft a brilliant headline. This is the first (and the last) move before hitting "publish."
2. A captivating paragraph on the lead
Your opening paragraph is critical when it comes to the Internet — where people's spans of attention are much more constrained than with print. Don't blow them up. Journalists understand that. They have it ingrained in them.
Start with a quote, a question or an audacious, bold declaration. You just got one fired. Let them count.
3. Important supporting points
This is the article's corpus. It's the post's "stuff"-what's going to back up your main topic or point.
Every story you say or idea you share requires a reason to help, something that the readers can sink their teeth into. Not all of them need to fit seamlessly into a three-point claim or a seven-step method but you can't be all over the place.
Remember what you're doing and how you're going to back that up. A great way to coordinate is by mentioning the bullet points.
If your blog post is a route, then these points are the road signs that will take your reader to the end.
4. A convincing call-to-action
If you have captured the attention of your readers with a strong title, draw them in with an interesting lead paragraph and then guide them along with convincing points, you need to wrap it up now.
Whatever it might be, be clear on that. It just won't happen. You get what you're looking for. This is the section of the post where your readers are encouraged to answer a question, leave a message, or share your article. Get it simple and realistic.
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A Complete Guide For Creating The Best Blog Content Possible
Making quality content is your time's going to be a big investment, but rewards will follow. Below are some tips for producing material of higher quality to your blog.
1. You need to look at other material in your niche before you start writing.
Seek to find out what works for the leading thinkers, and build a game plan to produce even better content.
The best way to start is to do an overview of keywords. You can use a variety of tools like the Google Keyword Planner to find out what keywords other people are using in your niche. Start by removing keywords that are not sufficiently important, have no search volume or are far too difficult to rank for. The remainder of your list's keywords are the ones you want to hit.
Keyword analysis would still be a time-consuming operation without the right tools.
SEMrush will speed up the process and make the processing and management of vast volumes of data a lot easier. Best of all, the keyword tool SEMrush lets you decide immediately how difficult it is to rank for a particular keyword expression.
You'll begin to see results for monthly length, competition, keyword complexity and more after running a keyword search.
After you've decided the keywords you want to rank with, you want to see who'll be on the front page with your rivals. Perform a search with these keywords to begin review of their content.
There are a couple of things you need to look at when doing your work.
How comprehensive is other niche content? You want to look at both the duration and amount of work involved in the material. Would any of the other authors have industry technical experience? To what number of resources do they link? How long do you think they have spent every post creating?
Existing material can be used as a reference. You can't claim to produce the best content on the web though by merely rehashing a few other sources to produce a 500-word post. Long are those days gone.
You'll need thorough analysis of the niche. You may want to suggest talking to specific experts, in addition to looking at certain posts.
2. Decide on the best way to offer value to your audience
It can be difficult to compete on their own terms with other market leaders, particularly if they have vocational training or formal education in a competitive niche. Don't be discouraged by seeking an original angle for your content, as you might be able to add value.
Brainstorm the different ways you can add value for your readers. There are a lot of angles you probably didn't know. The kind of content you get the most traction will depend on the audience you're targeting. Every population has specific needs, and you'll need to take those into account. When you produce content for college students then content about saving money will probably resonate with them. A blog that caters to middle-aged parents may flourish with posts discussing improving their financial security and addressing the challenges of aging.
You don't automatically have to target your blog readers by their profiles on age, gender or income. You may concentrate instead on their level of awareness of the specific subject or the type of problem they face in your niche. That is why many internet marketing forums are either dedicated to educating people who are new to the industry, or to offering more detailed information to people with far more experience.
When your blog expands, you may find that the audience for which you initially intended to write is not the one you eventually attracted. It is uncommon, but it does happen. You'll want to keep that in mind and change your style of writing accordingly.
3. Start writing your content and make sure it's amazing
At this stage, you've been studying your competitors and deciding the audience you want to reach. It's time to stop niche analyzes and start writing!
You can use blog posts from your rivals as a general example but don't restrict yourself to their style of writing. Write content which offers more value and detail. You may note that on the front page, many of your competitors rank with articles that are just a few hundred words long. This is mostly attributable to having a strong domain authority or being lucky enough to have found certain keywords with little competition.
For several reasons, you'll need to lift the bar if you want to outrank any of the biggest websites online, but mainly because you're likely running a younger blog and have a smaller digital footprint with Google. Think about how you can create longer posts without diluting thin material to your blog. Although many bloggers and brands are simply looking at SEO rankings and visitor numbers, failing to pay attention to what users do when they actually hit your site may be counterproductive to your growth.
If it's developing content for your platform, or optimizing user experience, always bear in mind the needs of your readers as you try to expand your business. Through producing content that addresses difficult problems that other bloggers haven't tackled as thoroughly, you'll get more frequent visits and receive more backlinks.
Always, make sure that the posts are quoted correctly with links to authoritative sources. It will show you've done your homework, rather than making stuff up and hoping no one will investigate.
4. Go live with your article then start promoting it
A few months after you've launched your blog, you may have written a dozen fantastic articles. But you're disappointed that no one visits your blog yet. If it's so important to create great content, shouldn't your blog take off by now?
Although it's important to create great content, it'll only be an advantage if people find it. Only think of your blog post on an uncharted island as diamonds. Unless they are never found they won't be useful to anybody.
There's way too many strategies to pick from when it comes to promoting your content. In reality we might write a whole guide on the promotion of content itself. Instead, we can simply refer to this Buffer content promotion guide, as they have done a great job in covering all the basics and more.
You need to start promoting them once you create your content. Subscribe to Facebook, Twitter, StumbleUpon and other social media networks. Share the latest posts with your mailing list.
With InVideo you can create a teaser video and upload it to all of your social media pages, including Instagram, Twitter, Facebook and more.
A device such as Sentione can really come in handy for times like these. Although many people use free online tracking tools such as Google Alerts for listing brand and personal name, they only get a tiny fraction of the results. With so much time and energy spent on the process of content development and promotion, skimping on the tracking process and understanding when, where, and why people are talking / sharing your content will be a big mistake.
Commercialization is an integral part of blogging. You are likely to spend more time promoting the material than writing it. Your blog will start gaining traction as long as you have excellent content and choose the right platforms to promote it.
5. Expand your marketing with manual outreach
Social media can be perfect for content marketing, but by partnering with other opinion leaders, you can gain even more traction. Start reaching out via email to other bloggers in your niche to see if they will be connecting to any of your best tools. This is something that many website owners and bloggers see with 404 broken requests for link building a lot lately. The process works well but it often requires a great deal of time. When done correctly, and if you prove the content is important to their clients, they will be willing to use it as a source for a future post.
Guest blogging can be a great way to boost your scope, too. Don't be afraid of pitching down big publishers. It may be overwhelming but it will significantly benefit you. The trick is to make sure that you have stellar content to share. They'll be more than pleased to be working with a professional blogger with a strong track record.
Since Google is raising the bar on the types of posts it rates in the SERPs, producing great content is a major investment with even greater reward Blogging is becoming harder these days. Readers are becoming more demanding too.
This is actually a good thing. It means that you will have a better chance of ranking if you focus on creating quality content, instead of keeping up with the latest black hat ranking strategies that are sure to get your site banned or alienate your readers.
If you follow these tips, you will produce excellent content that will set your blog up for success!
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