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5 Best Email Marketing Software & Email Automation Tools for2021

You want to grow your business — and need email marketing software that’s easy to use, affordable, and will turn your leads into customers — right?

It sounds simple enough, but with an overwhelming 450+ email marketing tools to choose from, in a rapidly-changing market, and with every email marketing company’s website saying the same thing, it’s anything but.

Which is why we created this guide; the only comparison of email marketing software that’s objective, regularly updated, and based on a comprehensive amount of surveys, experience and data — lots of data.

You can access the dataset we use to identify the top 10 email marketing software providers at the end of this guide.

The following top 5 list is the result of hundreds of hours of research, that I hope will assist you in choosing the perfect email marketing software for you.

The 5 Best Email Marketing Software

#1 ActiveCampaign

Best for small businesses & enterprises

Once an underdog, ActiveCampaign is now one of the most

popular email marketing tools with over 90,000 small businesses customers.

Impressively, they’ve achieved this organically by building a product that’s both easy to use and one of the most affordable in the email marketing space.

ActiveCampaign pioneered the visual automation builder which, unlike other tools that require expensive consultants and training to use, enables anyone to craft powerful email automation sequences with no prior experience needed.

And despite being so easy to use, ActiveCampaign is rich in revenue-boosting features. From predictive sending and predictive content to triggering SMS messages or site messages on your website, ActiveCampaign provides an exceptional toolkit for small businesses to grow their business.

One of my favourite features in ActiveCampaign is the ability to run A/B split tests inside of automation sequences, enabling you to sit back and let your automation sequences optimise themselves while you focus on more important things.

In 2016, we decided to move all of our ventures’ email marketing onto ActiveCampaign away from a tool called GetResponse (which was becoming outdated and failing to meet our email marketing needs).

Since then, we’ve automated our entire sales process (meaning we haven’t needed to hire any sales staff), virtually all of our lead nurturing, customer onboarding, and even our internal processes like employee onboarding.

ActiveCampaign is an all-in-one sales and marketing tool for small businesses, so it comes with an in-built CRM system to manage yours sales, live chat, and of course email marketing automation.

And, incredibly, they’ve done all of this with a price tag that’s literally 1/10th of many email marketing tools featured in this guide.

There aren’t many bad things to say about ActiveCampaign, particularly as they are constantly innovating and improving the product, but one area where I’ve always felt ActiveCampaign is lacking is their reporting.

While it has improved in recent years with the introduction of goal tracking and attribution, ActiveCampaign’s reporting isn’t quite on par with the likes of Hubspot or Autopilot. It’s worth pointing out, though, that they cost significantly more.

For the vast majority of small businesses looking for a great email marketing tool that’s easy to use and affordable, ActiveCampaign is likely the best balance of power, affordability and ease of use.

Check out in depth look about Active campaign here, and if you know about this service and want to read a comparison to choose which service is good for you check out

#2 AWeber

AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.

Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress.

You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.

AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also sign up for quarterly or annual plans to save even more.

Check out in depth look about AWeber here (full guide), and if you know about this service and want to read a comparison to choose which service is good for you check out Aweber Vs GetResponse.

#3 GetResponse

GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses.

It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.

With their drag and drop builder, you can create campaigns, segment contacts, and send any number of emails designed for specific groups. These tools help you create effective email campaigns to boost your profits.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

GetResponse offers a 30-day free trial. Their pricing starts at $15/month.

Check out in depth look about GetResponse here, and if you know about this service and want to read a comparison to choose which service is good for you check out Clickfunnels Vs GetResponse.

#4 Mailchimp

Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.

Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to set up delivery times based on the user’s time zones, and you can set up segmenting based on geolocation.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.

When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as Drip or ConvertKit.

In recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.

Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multivariate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.

#5 Clickfunnels

Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online. This tool simplifies online marketing, selling, and delivery of their products and services by providing users with funnel options that are pre-built for a specific business, product, or service.

It’s main functionalities include:

Custom Domains

A/B Split Tests

Email Integrations

Optin Funnels

ClickPops

ClickOptin

All Advanced Funnels

Sales Funnels

Membership Funnels

Auto Webinar Funnels

Webinar Funnels

Hangout Funnels and much more….

ClickFunnels is a perfect alternative for almost any entrepreneur. Then, whether you

sell a product, digital or physical, ClickFunnels will put you on the fast track for lead

generation and sales.

It is not a good fit for every entrepreneur or company, but it can be a valuable revenue-generating tool for the right candidate.

With their 14-day free trial, answering this question for yourself is a zero-risk chance. Give ClickFunnels a try, as long as you have a product or service to advertise.

The Facebook community ClickFunnels is filled with messages thanking Russell Brunson for helping them make a ridiculous amount of cash.

To build the first interactive summit, you can also use ClickFunnels!

If you want to learn more about this tool check out ClickFunnels full review-is worth it in 2021?