andreanagandini

[andreanagandini]

"When He’s a 10 But Clicks on Phishing Links" – Cybersecurity Gal Gets the Ick

We wanted to ride the cultural wave during Super Bowl week, when the internet was buzzing about Taylor Swift and her rumored flame, Travis Kelce. With Swifties and football fans dominating the conversation, we saw an opportunity to merge pop culture and cybersecurity on Instagram.

⚙️ What I Did

Created a Reel that spoofed the viral “ick” trend, casting “weak passwords,” “falling for phishing emails,” and “trusting scam pop-ups” as dating red flags.

Used a Travis Kelce viral clip from super bowl.

Kept the format short, playful, and meme-friendly to fit Meme's native tone.

💥 Results 📹 6K+ views in a niche, competitive Super Bowl content week 💬 Positive comments and shares from viewers who related to the humor 🧠 Sparked internal interest in future trendjacking campaigns 👀 Strengthened brand perception as timely, bold, and not-your-average cybersecurity company

[andreanagandini]

🍔 “Truffle Dogs” – Sniffing Out Burger Greatness

🎯 Challenge The burger joint had a new premium menu, packed with high-quality ingredients—but no one knew just how elevated it really was. Social engagement was flat, and we needed a hook that would spotlight their food and spark local buzz.

⚙️ What I Did

Conceptualized the “Truffle Dogs” campaign: a playful nod to Italy’s prized scent hounds, known for sniffing out the best truffles

Created a blind taste test video starring 3 employees, eyes covered, senses on high alert, guessing what was inside each new gourmet burger

Captured reactions, commentary, and close-up food shots to showcase flavor, quality, and authenticity

Leaned into humor and Italian cultural references to make it local and shareable

Launched the campaign with a hero video, plus cutdowns for stories and TikTok/IG Reels

Paired launch with a call-to-action: “Come try it yourself, eyes open!"

💥 Results

👀 5,000 organic views on the hero video 🕶 Customers started showing up with their own blindfolds to take the “Truffle Dog Challenge” 📈 Notable (but modest) spike in premium burger sales during campaign week ��� Increased social mentions and UGC from local foodies recreating the challenge 🔥 Created a unique identity for the new menu, fun, flavorful, and high quality

🧠 Takeaway You don’t need viral numbers to spark real buzz. A clever cultural hook and a low-fi but high-impact concept helped turn a burger launch into a sensory experience people literally lined up to try.

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Dharma World’s TikTok Breakthrough

🎯 Challenge

Dharma World had no TikTok presence. No account, no audience, and no clear strategy. Despite a high-potential product and loyal offline following, the brand was invisible on one of the most powerful platforms for discovery and conversion.

⚙️ What I Did

Built a full TikTok content calendar from scratch, aligned with trending themes and brand values

Developed a consistent visual and narrative tone that felt both human and product-focused

Introduced themed content pillars including "Crystals Education" and "Star Sign Studies"

Launched weekly TikTok Live sessions to drive deeper engagement and real-time interaction

Trained the team on platform best practices and provided scripts for trend adaptation

💥 Results

📈 38K TikTok followers within 2 years 🎥 Views jumped from 400 to 10K+ per video, with spikes up to 80K on trend-based formats 💬 Average of £2,000 generated per livestream session 🛍️ Sales uplift directly attributed to content series and livestreams 📊 Boost in website visits, TikTok profile clicks, and time spent on page

🧠 Impact

Turned Dharma from a niche jewellery in the heart of Napoli to a renowned wellness and luxurious brand, TikTok-native player. The brand now has an agile social-first content strategy that drives both engagement and revenue, and positions them for long-term digital growth.

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source:

https://www.instagram.com/dharmaworld/

https://www.tiktok.com/@dharmaworld.store

[andreanagandini]

Source: MozzaCone

[andreanagandini]

Source: MozzaCone

[andreanagandini]

Source: MozzaCone