anideaaweek

[anideaaweek]

Tease

FOR VICTORIA'S SECRET

Imagine walking through a bustling shopping center when suddenly, a large, life-sized bottle of perfume catches your eye. It’s not just any perfume, but the brand's iconic Tease fragrance, and it’s ready to tease you back with a playful, sensory experience. These oversized bottles of Tease perfume are strategically placed in high-traffic shopping centers. These aren’t static props—they have motion-sensors that engage with anyone who walks by.  As you stroll past, the bottle "notices" your presence and begins to interact, using these sensors to detect movement. Then, a sultry, playful voice “teases” passersby with phrases like “Nice shoes.” or “You’ve got great taste” 

It’s not just about grabbing attention visually. The giant bottles are designed to be an all-sensory experience. As you draw nearer, the scent of Tease—known for its blend of vanilla, pear, and gardenia—wafts through the air, tempting you to take a step toward the store. 

[anideaaweek]

Craftsman Cafe

FOR CRAFTSMAN TOOLS

Sears lives on in with its most popular brands like Craftsman and Kenmore. Craftsman tools are still beloved and their hand tools are some of the best in the business. 

So let’s create Craftsman-only tool stores in places where there aren’t a lot of tool stores. Smaller footprint, hyper-focused hardware outlets in malls and outdoor shopping centers that cater to our love of tools. 

Let’s also put a cafe in them so men (or anyone really – we don’t discriminate) can grab some downtime while everyone else shops ‘til they drop. 

Could it be a bar? Sure. But I’ll let someone else figure out the legalities that cover both alcohol consumption and power tool usage. 

Let’s have a demo room where customers can safely test out their next purchase, you know with gloves and eye protection and waivers and stuff.

[anideaaweek]

A Sub (Really) Above

FOR JERSEY MIKE'S

Would you expect anything else today? Jersey Mike’s has long touted themselves as being “A Sub Above” which is more than a pithy pun, but a commitment to using the best, freshest ingredients in recreating their Jersey Shore taste no matter where you’re noshing. 

Obviously they should take this to the next level (sorry) and have a flying submarine that makes visits around the country, sharing the good news of doing it Mike’s Way.  This floating icon would also make a regularly-scheduled appearance in the Macy’s Thanksgiving Day Parade. 

Make Danny DeVito the captain of this delicious dirigible, and truly be A Sub Above. 

[anideaaweek]

WRDRBE

Imagine not having to worry about whether your baggage will arrive with you because it’s already there. 

Wrdrbe provides high-end business and leisure travelers with a self-curated collection of luxury apparel that travels with them, no matter where they need to be, as a monthly subscription service. 

Clients can provide clothing or purchase from a host of options from fashion collaborators on Wrdrbe’s website, picking and choosing what goes into their personal collection. Each collection is then stored in a regional climate-controlled facility and can be drop shipped at a moment’s notice to nearly anywhere in the world. 

Clothes are cleaned, pressed, packed and shipped to the travelers destinations. Each collection arrives on time and ready for wear. The proprietary case design ensures the clothing is free from wrinkles, stains and blemishes. 

Accessories can be included from scarves and ties to belts, shoes and handbags. Toiletries can also be collected and packed in a special sundry compartment. 

Travel lighter and more confidently with Wrdrbe. 

[anideaaweek]

Purple

FOR USA TODAY

What if you could get 2 opposing political viewpoints— easily accessible, based on the same sets of data and reference points, written by respected and vetted authors—on the same page simultaneously, and be able to toggle back and forth between each? That's Purple.

Purple is a different type of op-ed page. It's an information hub that gives the audience a wider view of the news of the day in a dynamic format that gives users control of what they read and how they read it. Users pick a topic and then are able to read two opposing viewpoints built from a shared set of data points and reference documents.

They can choose to focus on either side via a click (desktop) or a swipe (mobile). The Data Bank sits in the middle on desktop or can be tapped to open on a mobile experience that gives users all of the pertinent information they should need to be informed on the topic.

Now, bias is omnipresent and unavoidable, but the hope is that by forcing opinion authors to build their persuasive arguments via a shared set of data provided by a 'disinterested and calculating' third party, Purple can provide readers with a broader spectrum of informed opinions than they currently experience.

[anideaaweek]

The Republic is Calling

FOR KEY WEST TOURISM

Why is this shell ringing?

The Republic is calling. Key West, also known as The Conch Republic, is calling you.  Pick up one of our custom Queen Anne Conch “phones” located in public high-traffic areas in cold Northern Cities—and you won’t only hear the calming rhythms of the ocean—but music being played LIVE from one of Key West’s myriad local watering holes in real time.

  Showcasing the live sounds of Key West gives would-be vacationers an uncommon insight into the unique culture of the island. Any travel spot can show you sun, sand, and nightlife, but only Key West offers visitors a veritable buffet (wink) of live music experiences. 

Pick up the shell. The Republic is Calling. 

[anideaaweek]

Minnie Driver Drives a Mini.

FOR MINI

What happens when you put two British icons together? You get a road trip road show unlike any other.  We follow Minnie and friends as she takes the entire line of Mini vehicles on different road trips around England, showing off its charm, beauty, and history.

From rugged Cornwall to the posh Forest Row, Minnie takes each and every vehicle in the Mini lineup for short and longer jaunts to England’s most interesting places. 

The Cooper 5-door is an ideal way to bring a gaggle of fans to a Chelsea match in Greater London, while the new electric Countryman stars in a seaside getaway to the Jurassic Coast.

[anideaaweek]

ReLo Green

FOR AIRBNB

We transform pop/hip-hop legend CeeLo Green (of Gnarls Barkley and solo fame) into ReLo Green, our official AirBNB spokes-singer-songwriter who drives a patented ReLo Pianomobile. He arrives hot on the scene in real-life situations where people are relocating for work with a special song just about them and their new opportunity. He also lets them know that AirBNB is there for them to make their transition easy and comfortable. 

[anideaaweek]

Elbow Grease

FOR VOLKSWAGEN

Driver's Elbow is real. For those who rack up the miles and endure the dry skin associated with a multitude of motoring moments, a specially-formulated skin moisturizer just for you. Elbow Grease is specifically designed to hydrate skin affected most by driving.

[anideaaweek]

Welcome to An Idea A Week

What is An Idea A Week (AIAW)? It's a dynamic, living portfolio that showcases a new big idea every week for a year. As a Creative Director, I'm constantly thinking up new ideas for clients I don't have (yet?) and for products that might not even exist. I hope you enjoy this experiment in creativity.