antoniolefter11

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Evaluation

The first brief of unit 11 which was called “Wandering’s” we had to collaborate with the fashion students to create and design a broucher

by using their pictures that had to relate to the poem that we were given, “The ships are laying in the bay, The gulls are swinging around their pears;

My souls eagerly as they desires the margin of the stars, so much do i love wandering, so much i love the sea and sky, That it will be a piteous thing,

in one small grave to lie.” my team had a meeting to discuss what the plan is for the broucher and the first thing we did is split the poem into 4 so that

everyone gets 2 sentences each for each page, from a random selection i got the quote:

“so much do i love wandering, so much i love the sea and sky”.

The colour scheme we were given by the fashion students were black and white with shades of blue.

Not the colour scheme we had all planned on doing but it was something interesting and challenging because using black and white doesnt match with blue

or and green. it is hard on the eye and not confortable to look at, i was looking forward using warm colours and cold colours like blue, yellow, orange red and black

but it didnt go as planned, so I decided to take a different approach instead of typography so I took the more illustrative approach.

After the disappointing pictures that the fashion students sent, it didnt relate to the poem so we had to improvise by researching

into the colour theory and into which emotion does the colours represents. we decided that our primary colour for the broucher

should be blue because blue has relevance to the quote “sea and sky” and Blue calls to mind feelings of calmness or serenity.

It is often described as peaceful, tranquil, secure, and orderly. Blue is often seen as a sign of stability and reliability which is the

emotion that we were trying to portray. another colour that we chose was green because Green is a colour that can evoke powerful emotions.

It is a dominant colour in nature that makes you think of growth. Think of nature and see the incredible variety of shades of green expressing

renewal and life. Green evokes a feeling of abundance and is associated with refreshment and peace. we also agreed on black and white and monitory.

before discussing about the fonts we decided to research into broucher designs on Behance with the same colour scheme as planned for our broucher.

i shared a lot of screenshots and ideas about the broucher design however we couldnt all agree on the same layout because none of us really thought

would fit the theme we were looking for so we came to the conclusion that everyone in our group should make sketches of different layout for the broucher,

i did 5 sketches but the positioning of the layout was all over the place and it didnt have great eye flow for the reader, my initial idea was to create a story with the illustrations like for my quote that i was given i wanted a old ship sailing on a lonely sea with sun gazing down on the boat,

my team had great communication but it wasnt so much about work. after i requested a meeting to talk about the fonts to use to keep it consistent

throughout the broucher we as a group decided on 3 fonts from: http://velvetyne.fr/. we decided to use, format-1452-master, mr_pixel_1.zip

and Solide-Mirage-master. we decided to use velvetyne because it uses a wide range of interesting fonts that are not used as much in designs.

We told Tamsyn that we was having trouble using the pictures that the fashion students sent to us because they were low

quality and has nothing to do with the poem itself, and she suggested us to use a free to use images with high quality from: birminghammuseums.

However we couldnt find any good images to use so we decided to go with the original pictures they send us. from the project started my group

started to become friends and joke around and waste time and we forgot to design the broucher itself so we did it last minute really fast. i started

to panic because i couldnt finish my page on time due to bad time management and we rushed the work and it didnt come to the standard and quality

i was looking for, I'm personally very disappointed with the outcome of our broucher.

Holford drive

The second brief of unit 11 which was called “Holford drive” is about a community about sports on the brief it was requested to create

a broucher and social media like Instagram and website design for them. The first task was to create a studio name as a group, however

that day the team was inactive because some was working on finishing the brief before this one, so i created a name which is

GrateGraphics because its a catchy easy name to remember. i did a lot of experimental work with the logo, went from Grate to

Gr4ate to Gr8 to make the logo simple and easy to recognise, so i decided to stick with Gr8 Grafix.

This brief supposed to be easy because i love marketing and re-branding a brand however, the groups that the teacher

put us in was very disappointing because the whole group apart from Yusuf and i was very inactive and didnt put effort into the

project and that really let me down because me and Yusuf had to work really hard and over worked ourselves to the point

where we just gave up after multiple times of trying to create contact with the team, multiple times tried to make a group call but

no one attended, multiple complaints to Tamsyn about the team isn't working

and she advised us to create a final meeting and give roles to everyone, form then I took control and gave everyone in our group

rolls and the time and date they had to be finished with the tasks I gave them but no one actually did the work I gave them.

this situation really set us back because projects started to climb and we had to finish the presentation for hold ford drive to see.

i did a lot of research into broucher and web designs on behance and shared that with the team which it wasnt seen by them and

started to experimenting with layout and design for broucher, me and Yusuf took control of the project because the team wasnt

being responsive so we chose 2 main colours, navy blue and lime green. navy blue represents hard work and dedication and

its also a rich calming colour with it symbolises some of the activities that holdford drive provide like tennis and yoga.

lime green represents nature and activity it represents movement and sports, we choose lime green because of the activities

they provide like running, football and basketball. one of our team mate said he will work on the broucher so I decided to work on

the presentation and team management which means if anyone needs help with like layout i will fix it for them...

but my team-mate didnt create the broucher design so i had to take control from there and had to put Yusuf in charge of

presentation.

However, projects started overlapping each other because it was only me and Yusuf working on it and put the project on hold.

Branding

For branding i decided to create a clothing brand named Antonios, the reason i created clothing brand its because my dream is to

have my own clothing line in the future, i want my brand to be named Antonios because i want to put my personality in my brand,

i want my brand to be for broken people, the people that hold a lot of emotions in and are afraid of releasing their emotions,

before i research into designs i decided to go outside and take pictures in town of logos and brans and list what i like and dont like

about them. my favourite one was “Coach” because the san- serif font represents growth and heritance. I took inspiration from that logo

and i created my logo ANTONIO with a backwords n to keep it original. what my brand is about? I want my brand to represents your

emotions, for example - broken heart is a design of mine that i created for people who are hurt by others, what my mission is

to make people wear the clothing that they feel like it best represents them. my target audience is the quiet person who would

rather live in his or her own world than reality.

Overview

The biggest problem is the Holford drive, it messed my time management because the team wasnt working together and or at all

and that caused projects to overlap each other and put me in a difficult place because i just gave up, i kept over working myself

with work that i didnt even upload on tumbler. I'm really disappointed with unit 11 outcome because i dont have work to showcase

i kept over working myself and worry about doing the work instead of me actually doing it witch it made me lose work and not

get the merit that I was aiming for.

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This is CV and Cover letter sketches.

In these sketches I tend to go with the eye flow, and make it comfortable for the person to read the CV rather than having a beautiful design and make the cv letter a bit hard to understand or uneasy to read.

Here is where I did some research about Cv designs

I personality love the one with the most illustrations on it, it's the one with white background and yellow box around the icon creating great contrast with the colour of the background of the icon, I love the movement it creates by creating lines and circles all over the background it create great eye flow and directs your eyes to important information fast.

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Here I explained the grid system and how it can affect your presentation. What would happen if u did and did not use a grid system, I showed a side by side comparison between the two.

I even talked about typography and how typography can affect your design in general. It plays a huge role in design and can affect the outcome when finalising a piece. I showed 3 different fonts and here I tried to show how different fonts / typography can affect your work.

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Here I built a presentation for presentation tips and how some small details can affect the way you present to your clients or your work to people.

I listed from 'typography', 'grid system' and typeface.

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Here I've done the 10 reflective questions, however i only answered the ones i preferred to answer .

Since some of the questions were complicated and I didn't really like that many questions since they felt personal

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We attended the ardaman talk and i went into their website and did separate research into what they do as a studio and i found their work really interesting.

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Here are my vark results that i done. I would say that it is quite accurate considering that i dont like writing about my work.

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research based on kieran mistry.

His website was very interesting, simple typography, simple paragraphs and information that told me more about him.

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This talk was one of Kieran minstry. I didn't attend the talk but I wanted to do more research on him. So I took the poster into account and decided to do more work on him.

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Here Ive researched some graphic design jobs for juniours that i thought would be interesting to know of and what their preferences are for a designer.

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3 universities i looked into and researched that look interesting to study in.

UAL, University of dundee and university of westminster .

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Here i screen shotted my offers and i got a conditional offer for HND in matthew boulton college.

This was through UCAS track.

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My personal statement for UCAS.

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for UCAS written work was a struggle because i don't particularly like writing. With the personal statement i tried to keep my professionalism .

I applied for HND because the work environment is more suitable for me than college work.

UCAS was an efficient and faster way to apply for HND.

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My final animation.

This type is dreadful because it's a bit karen esque Live Laugh Love you get me.

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Step by step of what i did for my animation that i came up with prior to the lesson i couldnt do.