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Why digital marketing is the best new hot career?

Digital marketing has totally changed how the organizations collaborates with other business and accomplishes its goals. Technology is taking over each and every industry just like it is in our day to day lives. 

Following the influence of technology today the modern market has also completely changed its branding and marketing strategies. The choice of advertising your products online to only those who fit your target audience criteria or remarketing your ads specifically to people who showed interest in the past was one of the many reasons why marketers shifted to digital marketing.

Digital marketing is all about promoting product or services online using some business marketing techniques. Now a day’s online business can reach people easily. With digital marketing you can increase your website’s traffic and improve your business sales on different online medium. Social media marketing, search engine optimization, pay per click, marketing automation, affiliate marketing many other ways that are used by digital marketers to reach their targeted customer.

Let’s face it, printing advertisements are expensive. It can take around several hundred dollars to run a single print ad in a popular newspaper or magazine, and then consideration must be given to whether or not the target demographic is even seeing the ad.

But online marketing can make you reach hundreds or even thousands of people via posts on various social media sites for a few dollars a pop.

With the present day digital advancements, organizations are doing their best to get benefit from this new age marketing methodologies. Either they are channelizing to digital ways or they are intensifying the existing marketing procedure with digital methods.  Not only MNCs or top business firms should grasp about digital marketing, it is equally important and effective for small and new businesses.

Small and medium scale organization or new businesses now have the advantages to perform online advertisements and generate leads. Digital marketing is more beneficial for small scale industry as they have more definite goals to reach which can be easily tackled through online marketing tactics.

Career growth in digital marketing   

 The continuous evolving digital marketing had opened new career opportunities for the coming generation.

Let’s take a look at statistic on the valuation of digital marketing industry in India.

The digital marketing industry across India had a market size of around 47 billion in 2015 which only went up to have a market size of around 199 billion in the financial year 2020. This figure is projected to go up to 539 billion rupees by the year 2024, indicating a massive growth in the digital advertising segment.

This showcases that a lot of money is being pumped into these digital channels today which means that digital marketing activities are being used tremendously. 

To run these activities smoothly, they need highly skilled professionals to look after them. So that’s one positive statistic that indicates a motivating career scope in digital marketing in India.

 Around 90% of all interactions start with search engine. This shows that how important it has become to make SEO-friendly content so that you can rank on Google as well as other search engines. If you can master skills like SEM and SEO which increases your business ranking on search engines, then you can easily land a high paying job as it is the need of the hour.

Similarly, there are many different on-demand digital marketing skills that you should probably know

1.       Video production and marketing

2.       Paid media

3.       Content marketing

4.       Search engine optimization

5.       Copywriting

6.       Pay-per-click

7.       Graphic designing

8.       Social media marketing

9.       Email marketing

10.   Data analytics

How you can start your digital marketing journey?

Start by learning a few digital marketing skills. Learning industry-relevant skills from a renowned institute is the first step to enter into this field.

Finding a right digital marketing course as a beginner can feel hectic sometimes. There are so many digital marketing agencies that are offering these courses that it’s difficult to figure out which is the best for you. 

So, if you’re new to this and haven’t found out which digital marketing course to opt for you can check to this Advanced digital marketing course that you will definitely like.

The next and most important step would be to start applying for internships and freelance. Go for as many as you can. These will lay a foundation for your practical learning as most of the skill-based application and learning will happen on the job. 

Once you have gained good experience, we would recommend you to start building your portfolio to have a better digital presence, also if possible create your own brand. In this way, you will try to stay updated with the latest digital marketing trends.

Apply to companies that you believe in and where you think you might be able to offer your services best. Send personalized cover letters attached with your resume and portfolios. 

Digital Marketing is fast becoming a promising industry with rapid career growth and a lot of new opportunities. If you want to be a part of the hottest industry and grow with it in the coming decade, start getting upskilled today.