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Learn the difference between app store optimization and how to optimize your app to achieve higher ranking and traffic in the app store. From iOS to Android, learn ASO. If you have a mobile app, this panel covers opportunities to reach new users through mobile app SEO and App Store Optimization.

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APP Getting Press:- The process of getting the press seems reasonably simple. All you need to do is find a reporter or blogger that might like to write about you, and you email them your pitch.

Today so many blog, articles, and newspaper write about the new app so this is the right platform for App press release submission. Please choose free blogs and newspaper to promotion because paid promotion can be done later. Start searching some small blogs and newspaper where your app could get a place .today most newspapers are online and offline so your app will be promoted on both platform.

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A/B Testing:- A/B testing (sometimes called split testing) is comparing two versions of an app to see which one performs better. You compare two apps by showing the two variants (let’s call them A and B) to similar visitors at the same time. The one that gives a better app conversion rate, wins!

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Now after Design , we will make some changes so the app  will be familiar to local support and language so let’s start a process of ios & android app localization.

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App Downloads & Revenue Tracking:– After launch, the app one must want to know how many people have downloaded my app or how many using my app. App Annie is not only a great tool to do market research and validate your app idea, it’s also very useful to track your app downloads and revenue. App tracking tool gives you more information about app ranking, app revenue and app installs for iOS and Android apps.

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App Downloads & Revenue Tracking:-After launch, the app one must want to know how many people have downloaded my app or how many using my app. App Annie is not only a great tool to do app market research and validate your app idea, it’s also very useful to track your app downloads and revenue.

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Video ads are one type of ad that can appear on mobile apps. They can show on mobile app screen if you have chosen to display ads and are a using supported ad size. Advertisers can purchase video inventory based on clicks or impressions. Publishers see how video ads network perform across their video inventory on an RPM basis.

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The success of a mobile app is determined by the best Mobile App Promotion tools. It helps get a good position in the app store. Even if you have developed a superb mobile application, if mobile users can’t easily find it, all your efforts have been in vain. With the massive amount of apps launching practically on a daily basis, if you want your mobile app to have financial success, you’d better have a good promotional plan for your app.

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To Know who is using your App and How much peoples have downloaded your app is important factors to know to know all this information we must do App Analytics.

App Analytics:- Use Google Analytics for Mobile Apps to measure and optimize user acquisition and engagement with mobile apps. Google Analytics for Mobile Apps lets you measure the full value of your app across all key stages, from first discovery and download to in-app conversions. See what keeps your users engaged and learn how you can make them happier–and your app more successful.

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App Ad Networks:- An online advertising network or App Ad networks is a company that connects advertisers to websites that want to host advertisements. The key function of app ad networks is an aggregation of a space supply from publishers and matching it with advertiser demand.

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App deep linking for a mobile application will allow you to invoke deep links that open an app and launch specific, defined screens within the app, such as the homepage, product pages, and shopping cart, much as you would on a website.

Deep linking is especially useful for promotional efforts because it allows you and any third party to open the app when a link is clicked, rather than driving to a website or to your app’s listing on the iOS App Store or Google Play.

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App Landing Pages:-  A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing app landing pages within the real of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.

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Pre-launch app marketing:–When it comes to mobile app development, your marketing strategy needs to start. similar to any successful product, understanding exactly who your customers are and where they can be found is one of the most important aspects of app marketing.

Engage potential customers, users, and other interested people early and often.

Seek out potential customers as early on in the app creation process as possible. These should be real app users who can provide quality feedback and eventually become the champions of your app.

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As we know anything in this world is not perfect so to make anything perfect we need to improve them. So testing is necessary. For an app, we use first manually testing.

Mobile App Testing:- Mobile app testing is a process by which application software developed for handheld mobile devices is tested for its functionality, usability, and consistency. Mobile application testing can be automated or manual type of testing.

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Mobile App Push Notifications:–Push notifications let your application notify a user of new messages or events even when the user is not actively using your application. On Android devices, when a device receives a push notification, your application’s icon and a message appear in the status bar. Push notifications are widely used on all mobile devices as a way to inform or update the user. They are generally accepted as a great way to bring app users back to your app.

This is also like a promotion of app to a user who has downloaded the app but now not using the app regularly.

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We know the process through which mobile apps are optimized so it ranks higher in the search results of an app store as App Store Optimization or ASO. The higher the rank of the app in the app store’s search result mean the more visible it is to its customers. This increase in visibility helps to increase traffic to your app page in the app store and more app downloads.

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The world of apps has boomed since it began to form in 2008. App stores like Google Play or Apple’s own App Store have become saturated with apps, making competition fierce and standing out an even harder task. To get the target audience for your app you just need a good app marketing solution that helps your app to get a better position in the market.