appmodernisation

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With new channels and consumer segments, the customer experience segment is constantly shifting, driving trends and transforming the industry. The need of the hour is for a balanced approach that focuses on streamlining communications – interactions with both internal and external constituents, optimising and automating manual processes, and creating efficiencies.

It also entails bridging data silos and providing real-time reporting to proactively manage touchpoints to provide personalised and predictive insights and help retain customers and employees, upsell/cross-sell products and services, and drive down OPEX costs to drive accelerated performance.

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Knowledge of all three Microsoft clouds Cambay Consulting, a Microsoft Managed Cloud Partner, is one of the few firms with expertise and solutions in all three Microsoft Clouds: Azure, Dynamics 365, and Microsoft 365. Cambay employs Microsoft's three clouds as needed to improve customer experience, increase agility, improve operational efficiency, and accelerate the digital transformation journey.

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Give your sales team the data and insights they need to find new leads and close more deals more quickly. Dynamics 365 for Sales, with its built-in intelligence and tools, builds buyer relationships and increases sales profitably — a smarter way to sell, thanks to advanced, AI-infused customer insights. By unifying relationship data from Dynamics 365, Office 365, and LinkedIn, Dynamics 365 Sales enables your sales team to drive more personalized, meaningful engagement.

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Due to complex marketing challenges – quantity and quality of leads, a weak lead nurturing process, and poor visibility on leads from the sales team – enterprises attempting to increase revenue always struggle to create demand. To close more deals and convert prospects into business relationships, the organization's sales and marketing teams must be closely aligned in terms of goals, processes, and technology.

Dynamics 365 Marketing, a marketing automation solution, integrates all marketing activities into a single application and supports the entire marketing process, including multi-channel email campaigns, event management, lead nurturing, social media, and reporting. The drag-and-drop interface and built-in features enable you to create and deliver multi-channel campaigns.

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With Dynamics 365 for customer service, you can cut support costs, improve customer experience, and provide personalized engagement across channels. Create meaningful relationships with your customers by providing seamless services.

Dynamics 365 for Customer Service provides a unified experience that provides end-to-end, self-service customer service across all channels. Allows for an adaptable and innovative platform with AI-powered insights to assist the customer service team in learning from each interaction.

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Enterprises had long been struggling to manage the productivity of their mobile workforce. Now with Microsoft Dynamics 365 for Field Service, enterprises can easily manage their large mobile workforce and ensure delivery of products and services directly at customer locations. This complete field service management application entails workflow automation, scheduling algorithms, and mobility to optimize the productivity of their mobile workforce, while they fix issues at customer locations.

We at Cambay Consulting, organize your field service management with optimized scheduling options using Dynamics 365 for Field Service. We pack in more appointments into the day for you. We manage your service contract management and inventory management that helps you forecast accurately.

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Dynamics 365 for Customer Insights provides intelligent tools that enable you to tap into customer insights for faster conversions and personalized customer experiences. These applications harness the power of data from multiple sources – transactional, behavioral, and observational – to create a unified customer profile and delve deeper into customer understanding.

Enterprises are struggling to sift through petabytes of data in order to understand customer behavior and actions in order to deliver more personalized and contextual experiences.

Cambay Consulting assists you in removing data silos and leveraging the intelligent customer insights contained within Microsoft Graph. This allows you to identify and distribute AI-powered key customer insights to key stakeholders within your organisation. It ultimately assists you in developing a more strategic plan of action to gain a sustainable competitive advantage.

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Dynamics 365 Project Service Automation (PSA) enables businesses to strengthen customer relationships by delivering superior project experiences on time and within budget, all while driving profitability and increasing employee productivity. It brings together all aspects of your project's life cycle into a single solution.

Cambay Consulting works with you to optimize your resources and accurately forecast project profitability by leveraging a customer-centric service delivery model. We assist our customers in innovating by leveraging this custom-environment application's strong project planning capabilities to accurately forecast cost, effort, and revenue.

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Consider a workplace where collaborative problem solving occurs in real time, even with employees in remote locations. Dynamics 365 mixed reality applications enable employees to discover new ways to collaborate, optimise operations, and increase efficiency in real-time.

According to a recent Microsoft-sponsored survey conducted by Harvard Business Review Analytic Services, 87 percent of respondents are currently exploring, testing, or deploying mixed reality.

The mixed reality application suite consists of the following applications:

Remote Assistance for Dynamics 365

Dynamics 365 User Guides

Visualize Dynamics 365 Products

Cambay Consulting provides your front-line employees with a suite of applications that allow them to experience a new dimension of creativity and teamwork in order to troubleshoot problems faster while working remotely.

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5 Best Practices for App Modernization

A company's digital transformation will fail if the value of its applications is not maximized. This is a near-universal worry since most firms still have essential programs built to function in legacy IT landscapes in an on-premises dedicated environment, slowing IT and business performance, suffocating innovation, and increasing risk. We'll discuss the recommended approaches for app modernization in this article. To pay off their technology debt, businesses are sacrificing agility, adaptability, and competitiveness. That's bad enough in regular times; think what would happen if there was a pandemic.

Buying a few cloud-native apps that aren't integrated with existing systems is pointless and, at best, just provides a piece of the answer. On the other hand, redesigning the old application landscape is usually not an option. As a result, application modernization is the only alternative. But where does a company begin?

Pick and Shift

Examining existing apps is an excellent place to begin. Understanding the role, performance, and challenges of each app, as well as the advantages of app modernization, will aid in the construction of a "universal set' from which to choose. Prioritize modernization candidates based on both technical and business aspects (for example, when the architecture increases cost, vulnerability, or complexity) (for example, when the architecture compromises agility or value potential). Finally, the company must weigh the benefits of modernization, notably the return on investment, against the difficulty of the process.

The most difficult applications to modernize are frequently those at the organization's core. However, the transformation will nearly always be completed without their cooperation. Rather than moving these monolithic programs and their huge amounts of data to the cloud, the company might enclose them in an API layer that connects them to all other migrated applications as well as any new ones. APIs enable a legacy core system, such as ERP, to be widely utilized, reused, and modified, as well as used to build new solutions and services.

Split into microservices

Refactoring is a method for modernizing outdated apps that involves breaking them down into microservices and connecting them to cloud infrastructures such as Docker or Kubernetes. These loosely coupled microservices can be individually 'called' and scale. Because refactoring includes a lot of rewriting and rearranging of code, it's usually done in phases over several iterations to make sure everything works.

Provide Full-Stack Visibility

Even when a legacy program is modernized as a cloud microservice, it needs to communicate with other legacy corporate systems. The problem is that there are now more services and environments to monitor and protect, as well as single points of failure, which not only adds to the complexity but also inhibits the firm from having complete stack visibility. However, visibility across environments is vital to success, from the edge to the core (on-premises) to the cloud. This is done by ensuring that the modernized applications work with the enterprise's data fabric. The organization must acquire data from end to end across the stack and process it in real-time to have an uninterrupted picture of the performance and availability of its applications.

Modernize the Process Landscape

A well-executed application modernization effort can fail to generate benefits if the surrounding demands, such as planning and meeting quality standards, are not addressed. Modernization efforts can sabotage legacy processes. As a result, it's critical to solve this issue by re-engineering processes to align with a more automated setup and giving code developers teammates who understand business goals, follow best practices, and model successful digital natives.

Track Performance Metrics

Returning to the issue of visibility, businesses must establish key indicators to monitor in order to assess application performance down to the code level. It's not just about applications; the entire infrastructure, from the cloud to databases to networks, must be monitored in real-time to catch problems early. The performance of applications must be compared to pre-modernization values in order to appreciate the benefits and identify areas that require optimization.

How can Cambay Consulting help you?

We strive to be our customers' most valuable partner by expertly guiding them to the cloud and providing ongoing support. Cambay Consulting, a Microsoft Gold Partner, offers "Work from Home" offerings to customers in order for them to quickly and efficiently deploy work from home tools, solutions, and best practices in order to mitigate downtime, ensure business continuity, and improve employee experience and productivity.

What role does Cambay Consulting provide?

Through our talented people, innovative culture, and technical and business expertise, we achieve powerful results and outcomes that improve our clients' businesses and help them compete and succeed in today's digital world through our talented people, innovative culture, and technical and business expertise. We assist customers in achieving their digital transformation goals and objectives by providing services based on Microsoft technology, such as Managed Delivery, Project, and Change Management.