archana20forinternship

[archana20forinternship]

The Simplest Ways to Make the Best of Marketing Overviews

Do you want to know what is marketing? How can you implement strategies to get success in your business? This article is useful who want to know about marketing and want to grow their business. Let's start with the basic definition of marketing.

What is Marketing?

Marketing is the business activity associated with communicating, advertising, delivering, or selling products and services to customers.

For a Better understanding of marketing, one should always focus on consumer wants and needs. For that, you need to conduct marketing research for understanding consumer interests, tastes, and preferences.

The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. – Dr. Philip Kotler 

A Well thoughts marketing will keep the company's marketing efforts a structured way to reach the target market and brings more consistency and more sales.

If you want to know how to apply marketing components in the real world. This is the best place to start with.

In this article, I will explain to you the fundamental view of marketing, and insights and explain to you the various terms and comparisons on marketing channels, funnel, and basic attributes for a good marketer.  

This article is useful who want to become a marketer, freelancer, or want to learn digital marketing. So keep reading and happy learning. 

1)Fundamental and Basic Law of Marketing:

Marketing is a science that works on research, experiment, observation, and data collection of a consumer's needs and wants to understand the basic needs of consumers and deliver them in a timely. 

It starts with understanding the customer and customers' needs that lead to creating a product that fits marketing is about sending the right message to the right person at right time. it is not about selling, but communicating with them throughout life. it starts before it creates a service. This is the lifetime service provider to the customer. 

Customer will only purchase when he has trust in your product. Trust is the only way you can reach your target audience. Trust in the long run will create a brand. 

For Example: if we see Google. Google does not need any marketing, Google itself is a brand that does not require any marketing or sales or any awareness required to inform the outside world. 

If we build trust and brand, automatically marketing will reduce. There is a term called.

Mass trust: Mass Trust is the type of trust used by individuals to run a business. Trust is the main pillar of a business. Word of mouth is the best channel of marketing. If word of mouth works well there is no need to do marketing. The efforts of marketing will reduce. Until then we have to work on marketing.

Marketing is a game of perception. We should never let marketing become more important than the products. A great product sells itself. if we do not have a good product or service it won't be good for marketing.

Advertisement is one of the components. What is most important is to have a strong product. Products themselves will market if it has a good value. 

Building a strong brand is one of the key importance for a good product. Becoming no 1 in what you do is the major work completed for marketing. 

If you ask how to become brand-The only answer would be to become the leader in subcategories.

For example, Infosys does not need marketing. Even vegetable guy know what is Infosys. Apple, Nike, Coca-Cola, Advil, and Tylenol. Please don't need to check its credibility or quality. Prestige apartments never need any quality assurance. The name itself is a brand.

When you want to work in a competitive industry you have to enter the market in a unique way to gather a seat there without hassles. 

2) Digital marketing vs Traditional marketing: 

The traditional market is the oldest form of marketing like TV ads, newspaper ads, radio, and banners on the road which has a high reach but is difficult to understand the conversion rate.

Digital marketing is the form of marketing where you can display the ads in the digital form by targeting a specific group of the audience where there is the possibility of a high rate of conversion.

Traditional marketing is marketing to a wide range of audiences without targeting a specific audience who is actually interested in it. 

Where else, digital marketing is the marketing medium where it targets the main audience who actually would like to purchase the product. 

Digital marketing is easy to track the audience's insight and understand their behavior whereas in traditional marketing it's very difficult to understand the audience's behaviors after watching the ads. Tracking is the major issue. 

3) CATT marketing funnel

CATT is one of the marketing funnels which explains content, attention, trust, and Transaction. When you have good quality content and you are able to solve a user problem, it helps you to get more goodwill and impression from the user and you get more trust and authority.   Trust will help you to convert your user to buy things.

CATT is the marekting funnel to acheive the goal.

Wealth= n^ CATT

(n) - N stand for Niche. it is the basic interest or expertise which you want to showcase to your audience.   It is the market in which you are interested to deliver the products and services to the user who is looking for problems and solutions. 

C- C stand for Content which is the important medium through which you can convert your consumer to purchase through post blogs, E-book, post, webinar, and podcasts.

A- A stand for Attention when we have put in our hard work and created a great piece of content. It's time to create an action. Promote your content on the right channel and drive traffic to them.

T-  T stands for trust. It means you are building trust in your audience through retargeting your target audience. 

T- T stands for transactions. This means you are converting your target leads to your audience. 

4) Integrated digital marketing- It Encompasses one of the unique forms of creating and integrating all the forms of marketing channels. Each campaign and strategies complement each other.

If we are well structured and organized we can able to get a good marketing plan for our campaign strategies.

What Channels we can integrate- SEO, social media, email marketing, content marketing, paid-to-advertise, 

The benefits of Integrated digital marketing are to we will create brand awareness, Good Return on investment, Conversion, and Brand loyalty. 

5) Personal Branding: MassTrust Blueprint

Personal branding is the process of creating the brand identity of a person or a company. It is nothing but standing for yourself and having the reputation, respect, and dignity that you possess. 

As per wikipedia,

A personal brand is a widely recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies,

Advantages of Personal Branding

It Helps you to stand out from the crowd.

Leads to opportunities.

Your Audience will trust you more.

People will always follow you digitally.

Now let's talk about the mass trust blueprint- it is a trust which you have to build in your target audience so that they easily trust you and purchase the product without even 1 thought of it.

You Can achieve personal branding with various steps:

1) Learn - Keep learning what you want to explore through upgrading new skills

2) Work - When you learn start implementing it.

3) Blog - After you learn and work, start putting it in words through blogging.

4) Consult - now you have a blog, it means you have good knowledge it is a time for you to start giving consulting services to other business 

5) Mentor - Become a mentor, a guide, or a teacher who is expertise in the service. 

6) Startup - create your own start-up of your product and service since now you are expertise in your niche. you can become a service provider in your business.

         To Conclude

Now let's summarize what we learned today - we have learned the basic fundamental laws of how mass trust is important for marketing,  how we compare digital marketing vs traditional marketing, and the CATT marketing funnel. Also learned about integrating with digital marketing through various mediums. We learned about personal branding and its importance. Thank you for reading my blog. I hope you have read the informative article and helped you to implement this in your marketing journey.

[archana20forinternship]

My Personal 2.0 Version: The Road To Re-Leveraging My Career As An Employee Turned Entrepreneur

Archana is a Successful digital marketer. She has her own company. She is a motivational speaker and digital marketing consultant. She is a teacher and entrepreneur. She has done many achievements in her personal and professional life. She preaches spirituality. 

Archana 2.0 have become a peaceful girl who is no more short-tempered. She is enjoying living in the present moment. She has started inculcating good habits. She does meditation every morning. she loves her husband and understands each other very well and is happy and laughing all day. She doesn't have the anxiety of future how things will be. She is more relaxed and leaves at the present moment. She learned to have patience and wait for our time to come. She doesn't have restlessness and anger about small things. Archana started reading many spiritual and motivational books for the next 3.0 version development. 

Archana 2.0  is more focused on health by going walking, running, cycling, swimming, and doing yoga on regular basis. She has reduced weight and looks 10 years younger, beautiful, and energetic.  She has become vegan and stopped eating junk and oily food.

She has lost 30 kg with no more health issues. Archana is happy with everything. She doesn't have any expectations from anyone. She doesn't judge people. She is emotionally strong and financially independent. She cares for each other and is happy with her family and friends. People love her company and become very social . She is the Archana Toastmaster club leader who speaks and manages the team.

She is blessed with a healthy kid. She gets a good time to spend with him.  They play, laugh, and cry and have had a wonderful mother for  6 years kid. 

She and his husband have their own luxury car where they drive on their own and go to the office and go for long trips.

she was able to buy a Premium apartment and car with her own money.

she went on international trips with his husband and family 

She has learned to swim and enjoys swimming during my holidays.

She goes trekking often and has done traveling by road by driving Royal Enfield.  

She and his husband run for 10000 kilometers. And won many marathon medals for the state and country.

She has started writing blogs for her own websites and has 1 million traffic and many followers.

Archana has 50+ clients for her freelancing projects and opened up a digital agency. 

Archana has become a life coach and a motivational speaker

 She has become a digital trainer and a mentor for digital marketing. 

This 2.0 was a dream for me 7 years back which has come into reality. This happened because 1.0 had full faith on 2.0. With full of patience and did a lot of positive affirmations. Archana was able to achieve it.

If Archana can,  Why not you? Have faith in yourself and love yourself to become 2.0, 3.0,4—------, and many to come.

Please have patience and work for your goals. Your dreams are not far to come into reality.