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Freedom in our mind, faith in the words, pride in our souls. Let’s salute the great men and women who made this possible. Happy Independence Day! Jai Hind Vande Mataram

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We hope your Birthday is as bright as the candles on this cake and makes your heart glow. Another year awaits you. May it be one of adventure, happiness, and sweet dreams come true. Happy Birthday! Avijit #teamaryston #arystonfamily https://www.instagram.com/p/CKin7AfrEqs/?igshid=1uyv0wspy8yjz

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All you need to know about the Future of SEO for Amazon & Non-Traditional Searches

The latest question that we are getting to hear very recently is whether Amazon will be replacing Google as the go-to search engine for internet users. Amazon has been experiencing a huge surge in its search volume in the recent years. Back in 2015, Google received 54% searches while Amazon received 46% which is quite close to that of Google. By 2019-20, Amazon received more than 55% percent search volume, surpassing Google.

The Google Algorithm and the updates they roll out, keep sellers and marketers quite occupied. Google continues to ace in its capability to recognize and rank high-quality content. Amazon, too, is equipped with A9, which its very recent and efficient search algorithm. The A9 algorithm is also quite efficient at determining the search intent of the users, displaying the best products suited to their demand.

Hence, the Amazon SERP gets more than six times the conversions received by Google. Google ranks sites based on relevance, authority, and technology. Google aims at customer satisfaction offering users with the most relevant information, when they make queries. The Amazon algorithm focuses on conversion rates, customer satisfaction, and keyword relevance. Hence, both Amazon and Google prioritize customer intent over everything else.

Google has clearly noticed the rise of Amazon and Google recently announced it allowing businesses list their products for free, especially under the current pandemic scenario. Retailer and e-commerce site owners will need to focus on these current trends and changes to strengthen their SE campaigns. Search rankings are not going to be just about search intent anymore, but also about the uniqueness of the business.

The change in the idea of Digital Content.

Organic content has always been all about informational and authentically owned content, comprising largely of blogs and FAQs, addressing search queries. Amazon’s theory of listing is somewhat different. Information is definitely a ranking factor for Amazon, but what Amazon focuses more on is the conversion rates and customer feedback.

Along with the organic and traditional content, business owners and marketers need to come up with new types of digital content that will get you better conversions and enhanced visibility on search engines. You need to optimize your digital content in order to stay in line with the Amazon guidelines. You need to optimize your product images and product descriptions according to not only search intents but also Amazon ranking algorithms. A SEO Company in Kolkata will be able to create such content for you.

Investing efforts in optimization for Amazon

Google has always been at the top owing to its impeccable ability to infer the search intent of various users. Google understands what users are searching for, and displays exactly that information that users are looking for. Amazon also has the same capabilities, but Amazon’s focus has always been on selling more than just providing information.

If Google and Amazon are considered to be two sections f a multi-platform online journey of a customer, users rely on Google for awareness and information, whilst Amazon comes instrumental at the end of the user journey. Hence, your marketers need to optimize for both these platforms for supporting every stage of the user’s online journey.

All about Amazon rank tracking

As a business owner, your main goal must always be to help your digital marketers to understand customer intent and create useful content that users can find online and drive more site visibility on all the major search engines. Customer behaviour is evolving with passing time, and anything that people want to know about, they go online.

Hence, you need an SEO platform that will help you track the online visibility of your brand on all the platforms that users are searching for content that is relevant to your offerings. You have to optimize your site right from the awareness stage, through the research stage, to the purchase stage.

All of this will only help you get an increased visibility, conversions, and ROI. A Digital Marketing Company in Kolkata can help you get on with these optimization activities in case you don’t have an in-house team of digital marketers.

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How Can Developers Build a Bug-free Mobile Application?

Developers always look for a solution or a proven method to build a mobile app that is completely free of bugs. Many developers believe that creating a bug-free app at one go is not really possible. Once you launch your app, your testing team will come up with a huge list of bugs that you will need to fix. Bugs can often be caused by human errors, miscommunication, or lack of sufficient coding practices. You can externally hire a mobile app development company India to fix the bugs in your app.

What are app bugs?

App bugs refer to errors or glitches in the app that leads to derivation of incorrect or unexpected results from any specific action taken within the app by a user. Developers need to take care of several things during the development of the app, yet something or the other mostly goes wrong and they come to know of it only when the app is launched in the market for testing. 

The most common mobile app bugs would include push notifications sent at unusual timings, confusing interface, input validation issues, strand app reactions from unsupported gestures, faulty error handling mechanism, glitches in readability, and bugs in app navigation, configuration, paging, and cookies validations.

There are several bugs that users may point out for you while using your app. But there are quite a few ways in which you can reduce your stress related to coming across a huge list of potential app bugs. 

1. Code Review-

Developers often tend to skip the code reviewing part because they leave it all on the testing teams, but this is considered as a malpractice for efficient mobile app development. Studies show that maximum app bugs occur from faulty coding. Hence, it is necessary that you review your code first. In this way, your project development cycle remains unharmed and seamless. You can allot two developers to look into the same app such that identifying mistakes becomes easier and more accurate. 

Examining the source code will help you locate and identify glitches that you may have missed in the first layer of development. All of this will ultimately help you improve the quality of the app that you are trying to sell. When you hire mobile app development services, code review becomes a very integral part of the whole process.

2. Error Report Generation-

Before you begin to rectify the bugs in your app, you will first have to understand the issues your users are facing while they are on your app on their respective devices, and then come up with a mobile app maintenance plan. If your app is just in its trial version, then your users will not communicate with you outright. You will need to ensure automated report generation mechanism to make your app testing easier and smoother. Also, make sure that you note and include log-files and app version numbers while you try to pinpoint the bugs in your app. 

A robust and detailed bug report will enable fast and prompt resolving of your app bugs. When you specify a bug in your report and mention where the bug is present, it becomes easier for your developers to directly take up the specific section instead of wasting time trying find where the bud is. Specifying the device, platform, and version also becomes quite handy for your development team. 

3. Beta Test-

In Beta testing, you will first need to release a sample version of your mobile application for the users to use it on multiple types of devices. When a huge number of people use your app on their respective devices, you will be able to identify the bugs faster. 

The developers will now be able to evaluate your app from the viewpoint of the users and you will be well aware of the usability of your mobile app in the market and among your target users. When you get to whether your app is being able to live up to the expectations of your users and is being able to fulfil all their requirements, it will become easier for you to get your bugs fixed accordingly.

4. Automated Test-

An automated testing software will playback predefined activities and compare the output generated to the anticipated behaviour. Even though automated testing may cost you a fortune, but if you can afford it, you will end up saving a lot of your development time and effort that you can utilise elsewhere. You will be able to ensure accuracy along with enhanced and reliable app quality. 

Automated tests are so helpful because they have been designed to execute thousands of use cases at a single point in time. Through automated testing, you will be able to engage multiple virtual users at the same time so that they can use and interact with your application. Automated testing will help you release an app with negligible or zero bugs.

5. Multiple Device Test-

The best way to build a strong and efficient app is to test it on all the available operating systems, devices, and versions. Some users may use your app in the current versions while others may still be using your app in the older versions. Hence, you need to make sure that your app runs perfectly on any version or device the user uses. 

If you wish to cater to the whole market, you will need to study the responses from all types of users available. Build a responsive app that runs on all possible screen sizes and is in compliance with the latest mobile app development trend.

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Best Ways to Reduce Your Android App APK Size

Most users avoid downloading apps that come in very large sizes. Hence, if you want your app to get more downloads, you will need to adopt a few ways that will help you reduce your Android APK size. You can easily hire a Mobile app development company in India for reducing the size of your application.

1. Uploading app with Android app bundles:

The best and quickest way to immediately reduce the size of your app is to upload your app as an Android App Bundle when you will publish it to Google Play. Android App Bundle is a new upload format that consists of all the compiled code and resources of your app but deferring APK generation and signing to Google Play. Google Play’s app serving model is called Dynamic Delivery. This model uses your app bundle to create and serve optimized APKs for the device configuration of each and every user. Hence, they only download the code and resources that they need for running your app. You will not have to build, sign, and manage multiple APKs for supporting various devices and your users can get smaller and more optimized apps. You can also look into how to reduce app display size in android.

2. Using the Android Size Analyzer:

The Android Size Analyzer tool is a smooth way for identifying and implementing multiple strategies for reducing the size of your app. Android Size Analyzer is available both as Android Studio plugin and as a standalone JAR. When you install the plugin, you can analyze your project and a window will appear with recommendations on how you can reduce the size of your application. 

3. Reducing resource count and size:

The size of your APK has a significant influence on the loading speed of your application, the memory usage of your app, and also its power consumption. A very simple way to reduce the APK size of your app is by reducing the number and size of the resources it has. You can specifically remove resources that your application is no longer using. You can use scalable Drawable objects instead of image files. 

4. Reduce Native and Java Code:

Remove all the unnecessarily generated code. You have to understand the footprint of every code. Avoid enumerations because a single enum can add around 1.0 to 1.4 KB to your app size. These add-ons can accumulate for complex systems or shared libraries faster. If you are using native code and the Android NDK, you can reduce the size the size of your release version by optimizing your code. Two effective methods are removing debug symbols and avoiding extraction of native libraries. 

5. Maintaining multiple lean APKs:

Your APK is likely to have content that your app users may download but never use. If you are uploading in Google Play, do it with Android App Bundles. If you are not publishing on Google Play, you can segment your application into multiple APKs separated by factors that may include screen size or GPU texture support. An android app development company can help you with this as well.

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How does Twitter help drive More Traffic?

Driving traffic to your blog is as important as writing your blog. Take full advantage of Twitter to cross-promote your blog. Your Tweets can be an incredible means to reach out and connect with your customer-base. 

The best digital marketing agency in India could help you with Twitter Marketing as well.Twitter has over 500 million users and this is your audience base. Why would you not utilize such a golden opportunity?

Following are a few tips that you can follow to drive more traffic via Twitter:

1. Use short and catchy Tweets- 

Tweets are just short sentences and you have to make sure to create a compelling tweet within 140 characters or less. Short tweets that have a length of under 100 characters receive a 21% higher interaction rate.

Get creative while tweeting. Make very short tweets that have the capability to invoke the interest of the audience towards your blog/ content.

You don’t need to stick to the title of your post while tweeting about your article. 

2. Put in an intriguing quote from your post-

Your post needs to carry a taste or your blog post. You can add that taste by including an intriguing quote from your own blog post. 

You don’t need to just use the title of your post in your tweet. Try to show and offer a little more than your post through your tweet.

Quotes work very well on Twitter and research that a tweet with a quote is 54% more likely to receive more retweets.

When the readers will like your quote, they will be clicking through to your website generally.

3. Use Stats:

If have you any interesting statistics in your post, you can tweet about it. Use numbers and characters instead of just using text. This will make your tweets cast more impact on your audience. 

The numbers and characters tend to make your tweet stand out among the millions of tweets coming up every day. 

4. Use hashtags:

Hashtags are a great means to spread you tweets on various topics. It is basically a word or two behind a # that makes a common subject of discussion. Hashtags have been in use over Twitter since several years. Hashtags offer a great way to connect with the Twitter users beyond only your followers. Make sure to use theme-specific keywords and also general post related hashtags. 

5. Use @mentions:

A mention is including the @usernames of Twitter users. These help you send a tweet directly to specific followers, customers, or anyone who is on Twitter. If your blog post comments on prominent bloggers, customers, or companies, mention them in a tweet that is linked back to your post. 

Also mention users who have made good comments on your blog post. This will by your way of thanking your loyal blog readers.

You may also choose to mention the author of your post. This will be a kind gesture from your side and will bring retweets.

6. Retweet mentioned blog content-

If someone has mentioned your blog content on Twitter, you must immediately retweet their tweet. This too is a humble move giving importance to your audience.

7. Politely Ask for a Retweet-

Asking for a retweet is a great way to get retweets for your blog-related tweets. Just ask your followers for a retweet or RT your update. Studies reveal that the tweets that ask for “RT” or “retweet” get 12 to 23 times as many shares as the tweets that don’t. 

Conclusion:

The above-mentioned tips will help you drive more traffic to your website through Twitter. If you feel like handling it all by yourself is too much for you, you can always hire a social media optimization company in India.

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Why is Laravel the best choice for Large-Scale Web Application Development?

Laravel is a PHP framework for building web applications that include e-commerce sites, CRM, portals and a lot more. It is an open-source MVC framework that keeps updating constantly and can manage all of the common tasks that web applications generally perform.

Such tasks include authentication, routing, database interaction, e-mail, etc. It comes with an easy-to-build authentication functionality. You can always hire a Laravel website development company in India to get your work done.

Laravel is preferred by developers to complete large-scale web application development projects for the following reasons:

1. Advanced Authentication:

User management is an integral part of every web application project, because authentication involves logging in/ registration, rules, permissions, hashing logarithm, security features, and a lot more that developers need to consider while they are developing an app.

The advanced authentication from Laravel helps developers build apps fast and easy by creating logical rules that give relevant access to users. Laravel features like login controller, database migration, and blade templating engine secure user login and logout.

2. Security-

Laravel provides security against SQL Injection if you are using eloquent or query builder. Laravel also protects your cookies with a unique application key to generate secure encrypted strings and hashes.

It also protects from CRF attacks via form classes token method via generation of token code and multiple filters before granting access to a user for a request. You will always be protected from mass alignment vulnerabilities. This allows you to set the field in your table.

3. Enhanced Performance-

Laravel provides high performance of web applications by integrating the tools required while building the web app, for e.g. Redis, Memcached, etc. to enhance the performance. Laravel also comes with page speed packages for the purpose of optimizing performance. From minifying HTML pages, to removing extra lines, white spaces, unnecessary attributes in HTML, etc. Laravel does it all.

4. Open-Source-

The Laravel users are free from vendors locking because Laravel is open-source. Developers can freely work with external components that the vendor does not provide. It has a strong and huge community of developers and is free for developing more features. It provides flexible support if the vendor is unable to provide the same. Being an open source software, Laravel works with open standards and enables easy integration with external components.

5. Database Migration-

Database migration saves you time and it saves you from headache. This feature is a source of version control of your database schema. Within a file, migration allows you to define how your database should look. Hence, you will always have a copy of how your database must be among all the developers on your team. You can expand your database structure without recreating it every time.

Conclusion:

Laravel is the best for large-scale web app development projects because they can begin with their project within moments, with the variety of tools that help build the website faster, easier, more stable and more secure. Almost all the companies offering the best web application development services India use Laravel.

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Leverage the power of Full stack Development. Are you ready? Contact us: 

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Everyone is always online today for numerous reasons. Tell us what do you mostly do on the Internet. Celebrate #WorldWideWebDay2019 today!

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When it comes to Uber-like app development, no one knows it better than us. Get a custom taxi booking app made by the experts. Schedule a meeting with us now! 

#taxiapp #TaxiAppDevelopment #TaxiBookingApp#OlaLikeAppDevelopment #UberLikeAppDevelopment#MobileAppDevelopment #ArystonWebSolution

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For better engagement with your target audience, go digital!

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Upgrade To Kotlin Programming. If You Are Developing Your Next #AndroidApp, Build It With#Kotlin  http://bit.ly/Aryston

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Graphic design is more than just pictures and drawings. It is the art of communication, and problem-solving through imagery. http://bit.ly/2ZcCgfu

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Graphic design plays an important role in today's competitive business environment. Businesses need the services of creative graphic designers to help them with impressive marketing materials.

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Looking to make your online store a reality? With powerful plugins, beautiful designs, and a plethora of designs, Woo-commerce has emerged as a powerful tool for e-commerce businesses worldwide. Come experience our affordable e-commerce solutions and Woo-commerce implementations now! Reach us at

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Today the Next.js team has released their next version Next.js 9. The major highlights of this release are the built in zero-config TypeScript support, automatic static optimization, API routes and improved developer experience.