TYPE AS HERO | SOCIAL MEDIA TYPOGRAPHIC DIGITAL PROMOS
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Reflection
This project offered a whole new range of skills to learn and has been the most ‘foreign’ of the first-year projects for me. I have never experimented with animation, so this project was a new experience that allowed me to broaden my familiarity with photoshop and new conventions involving moving image.
Ideation was both easy and difficult during this animating process. There were times where I was constantly inspired by the work I was creating which allowed for other ideas to flow through, and other times where connecting sections within my animations, figuring out where to start or how to finish, proved difficult. I worked between animations, creating all four at the same time and switching between each when getting stuck. By doing so, I was able to get into a flow within one animation, which would inspire a new direction for another animation, which as a result allowed me to be constantly adapting and perfecting my concepts within each individual animation.
For the entirety of this project, I used Illustrator to create my frames and then copy pasted them into Photoshop to create frame by frame animations. I enjoyed experimenting with the transitions between different groups of frames. As I gained more confidence with moving type using frame by frame animation, I would experiment with overlapping transitions and different directions of moving type. I also enjoyed experimenting with fast, flashy frames. By using this technique, I was able to create divisions in the pacing of the frames. Some longer sequences of frames required slower moving frames, but this flashy alternative use of animation allowed for these long segments of moving type to be divided by quick displays of information.
Throughout the project I gained multiple different concepts worth of inspiration from my original type specimen booklet. By using these I was able to create a similar interpretation of my font as I did in my booklet and use these features when experimenting with new ways to create moving imagery.
Overall, this project has taught me a whole new set of skills that allows me to have a deeper understanding of the software I thought I already had an understanding of. This new knowledge allows me to apply new techniques to my other projects and broaden my capabilities as a designer.
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Instagram format 2 started- will cut down the moving ‘g’ section as this animation is already at 10 seconds.
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Facebook format 2- yet to finish
Will attempt to loop
Texture and/or a mockup to display the fact that EB Garamond was initially designed for print media
More colour switches like the part where the background turns to blue
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Instagram format 1- still to be worked on
Planning to loop
Add numbers, glyphs
Add another texture in another section/alter current paper texture used
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Facebook format 1, worked on and still yet to finish.
Will attempt to loop
Add texture- paper
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Using the format I found for one of my facebook format animations. May change for easier readability.
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A start on my Facebook format animation 1 (started facebook format 2 first as I was initially stuck on this animation).
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Text in motion towards my first attempt at Facebook format animation 2
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Second attempt working on this same book setting. This time, I nudge the type more per frame, and then reversed the frames so the type emerges, revealing what is written. I’ve used a book as EB Garamond was initially designed for print media, particularly readable in books and less on screen.
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