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Digital advertising is not a new notion; in fact, it has been around for over a decade. New trends, on the other hand, have altered the market's dynamic in recent years. If you don't want to miss out on the latest marketing technology, schedule a meeting with ASSEO, the Best Digital Marketing Agency in Kolkata, and work with us to produce fresh success stories.

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Scope of Digital Marketing

Scope of Digital Marketing

As we enter the innovating year of 2022, it's time to recognise the everlasting sector of digital marketing, where progress is the only constant. Let's take a look at what we're talking about when we say digital marketing before we go into the craziness of it and how it's the future.

What is Digital Marketing?

All advertising strategies that include an electrical gadget or the internet are referred to as digital marketing, sometimes known as online marketing. To communicate with targeted customers, companies use digital channels such as social media, email, search engines, and other websites. SEO Agency in Kolkata assists brands in interacting with their targeted customers at the appropriate time and in the right place.

Digital marketing is a type of promotion in which companies promote and advertise their products, services, and brands online. When it comes to product research, consumers rely extensively on the internet. According to Google Analytics, around 48 percent of shoppers conduct research on search engines and 33 percent visit a brand's website before making a purchase.

Advantages Of Digital Marketing

Traditional brand recognition marketing can put a lot of pressure on marketing budgets. However, that isn't the case with digital marketing; in comparison to traditional marketing, digital marketing requires a lower expenditure. Campaigns, blogs, and online posts are organized by an SEO agency in Kolkata to reach out to more people for less money.

You can track efforts on a daily basis using digital marketing. If a campaign is not generating a high return on investment, you can optimize it and lower the amount of money spent on it. It gives you a metric-based view from beginning to end. Shares, views, clicks, and time spent on the page are all included. You have control over where you spend your money, unlike traditional marketing.

You may like:- Best SEO Agency in Kolkata

Content Customization

Every advertisement is not appropriate for everyone. That is the motto of the SEO Agency in Kolkata. As a result, any adjustments or customizations based on the target age, gender, occupation, or wealth might make a significant impact in attracting attention.

There is no magic formula for a business ’ success. It's all about experimenting. The outcomes are tracked by SEO Agency in Kolkata, and the campaigns are optimized depending on the findings. It keeps track of and observes everything in real time, including:

Rates of conversion

Bounce rates based on the number of visitors to the website

Total time spent on the site by visitors

The busiest times of the day

Geolocation

Statistics about women and men

Statistics on age

The findings aid in refining the target population and curating a campaign structure that produces the best outcomes for the companies. It takes little time to act once you have a result in your hands.

Digital advertising is not a new notion; in fact, it has been around for over a decade. New trends, on the other hand, have altered the market's dynamic in recent years. If you don't want to miss out on the latest marketing technology, schedule a meeting with ASSEO, the Best Digital Marketing Agency in Kolkata, and work with us to produce fresh success stories.

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Managing Facebook Ads Campaign

Managing Facebook Ads Campaign

Earlier, we have discussed What the Facebook Ads Campaign is and how

Many types of Facebook Ads campaigns exist.

For more details on the topic, Visit our Earlier Blog

Here We will discuss How to post Ads on Facebook.

How to run a Facebook Ads Campaign?

You need a business page to run any Ads campaign on Facebook.

If the business page is already existing, then you can manage the Campaign

with that page. Else, you have to create it first.

The Facebook Ads Campaign runs in 3 steps. We will discuss it thoroughly

here.

Step -1. Deciding the objective

After logging into Facebook, you will see the Ads Manager option; after that

it would help if you chose What is the purpose of your Campaign.

Facebook provides 11 options into which you can opt for your purpose.

Brand Awareness

Reach

Traffic

Engagement

App installs

Video Views

Lead Generation

Messages

Conversions

Catalogue Sales

Store Traffic

You have to choose the objective of the Campaign from above.

After that, click on Continue

Step-2. Giving a name to the Campaign

In this step, you have to name your Campaign, and also you need to declare

that your Ads is not promoting any hate speech or violence and also it

fits with the conditions of political law.

Here you also get the option to turn on the feature of budget optimisation. It is

most important choice when you are running multiple Campaigns.

STEP-3. Scheduling and Budget

Here you will get an option to choose which page you want to promote. After

selecting the page, you need to fix your budget for the Ads Campaign. Here

you also get the option to schedule your Campaign, when to start and when to finish. You can also design your Campaign for the future.

Running a Facebook ads campaign is the right way to fix your budget on

digital marketing.

STEP-4 Targeting the Clients

In this step, you get an option to select the type of audience you want for your

content. Like you can choose the age range for your Campaign, location,

gender. Also, you get an option to select a particular city to run your

Campaign.

While selecting all the types of audiences, you get a side screen which

shows the counts of audiences increasing or decreasing in each step.

Try to reach a maximum number of audiences.

And after doing all the steps, you can run a Facebook Ads campaign.

If you want someone who can do all this for you, consult with the best Digital

Marketing Agency in Kolkata

ASSEO is one of the Best leading Companies in its field and the Best Digital

Marketing Agency in Kolkata, located at 128 Jodhpur Garden, South Kolkata.

It is the most trustworthy company, dealing with more than 950 clients at a

time. It works on artificial marketing and automation processes at a low price.

The company has tie-ups with the best website development company in

Kolkata, i.e., Webapps and Software Solutions.

 ASSEO is among those few companies that are dealing with International clients. The company is most reputed in its field as it completed its six successful years in the market. The most important thing is that the service's cost price is much affordable compared to other Digital Marketing Agencies.

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How Digital Marketing Agencies are using Google my business

How Digital Marketing Agencies are using Google my business

Google My Business pages are an excellent marketing tool used by the Best Digital Marketing Agency in Kolkata. A short peek at a Google My Business page can spare us from visiting shuttered cafes, working out at the gym during rush hours, or contacting that weird locksmith. As merchants, we love Google My Business pages, but it's also a tremendous marketing tool. Without any more ado, here's how to make the most of Google My Business pages for online marketing.

Although if your company created a Google My Business page a long time ago and hasn't changed much with it since then, you'll find this post informative, so continue reading (or skip to optimization).

The Fundamentals of Google My Business 

GMB operates in conjunction with your company's website to provide your customer information such as location, timings, and ratings.

Why? 

Since customer satisfaction is everything at Google. This is How the Best Digital Marketing Agency in Kolkata works. GMB listings are designed to provide buyers with all the data to narrow down their queries and determine whether such a service can suit their specific buying demands. These pages can be found in Google searches, Gmaps, and Google+. 

Since GMB pages aspire to include and present all relevant information for customers, optimizing your page to use it is one of the most effective (and cheapest) digital marketing techniques available. Here are a few examples of how Google My Business pages might aid your digital marketing efforts:

Easy Access to Your Company's Information

Consumers will find it easier to obtain the essential data needed to visit if your GMB page is clear and clean. Every company's address, contact details, webpage, and operating hours are listed on its GMB profile. Consumers don't have to browse your original site to receive information visitors need with a decent GMB page. These are the tricks used by the Best Digital Marketing Agency in Kolkata.

GMB automatically updates your company information.

Google My Business can automatically adjust data across all connected websites as you alter it, which many businesses may not be aware of. Having all of your data in one spot is helpful when it comes time to update your data.

Additional Demographic Information and Insights

It's never a bad idea to have more data on your customers and core demographic. Google gathers and shows search query data and activity for your education. These analytics can provide you with valuable information about how consumers find your organization, which products excite their attention, and which sector or seasonal trends you might exploit.

The AdWords-GMB Link

A robust SEO planning can help you perform well in business queries, but the best SEO plans need to be supplemented with a highly-specialized PPC approach. Your AdWords campaign can be linked to your GMB page, and your advertising will include a link to your real location. Your advertising may also appear in the Google maps search results.

Playing Level Field

Google has leveled the competitive landscape to give the visitor the best, most relevant, and most helpful information. Smaller firms can compete with (and often outperform) larger corporations. The best for the shopper will always be ranked first in GMB results.

How to rank Google my Business Page

GMB pages appear in Search engine results and on Google Maps, much as regular websites. The contrast is that regional search parameters influence GMB page results. Quality, proximity, and popularity are the key ranking factors for GMB pages.

Relevance refers to how effectively your business matches the search query of the consumer. That implies that if a user searches for "dog morning," your kennel service will appear in their local searches, but not if they search for "gliadin muffins." Relevancy is a key aspect in any search, and local search is no exception.

This is why the Best Digital Marketing Agency in Kolkata is using Google for my business.

If You are still Confused, you may have to consult with the Best Digital Marketing Agency in Kolkata.

Attributes, Groups, and Traits

Groups:

The ability to develop several categories for one business is among the features of GMB that make it an efficient digital marketing tool. Making sure you rank in queries for all of the products or services you offer is crucial to providing that relevant experience. For example, when you own the Baga Beach Hotel and Casino, and the only sector your business is listed under is "Holiday," your other services are losing out on prospective consumers. Ideally, it would be best if you choose subcategories that correspond to each service you offer. This might contain words like "hotel," "spa," and "salon," among others.

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The Importance of Digital Marketing for Small Companies

The Importance of Digital Marketing for Small Companies

According to the Top Digital Marketing Services in Kolkata When a small business initially makes its debut, it's common for the attention to be on how to attract the very first clients through the door. Traditional means of marketing, such as newspaper ads, discount mailers, and even outdoor advertising, may be used. Businesses may feel that because they provide excellent services or products, customers would find their way to them eventually.

While this method may result in a small amount of revenue, there is a faster and more convenient way. Smaller companies should think about the global marketplace of prospects online and how they may benefit from combining their traditional and digital marketing efforts. Social media should not be overlooked by any small business, regardless of how young it is, as a means of generating leads and converting curiosity into customers.

Let's take a look at the advantages of digital marketing and how the Top Digital Marketing Services in Kolkata uses online platforms to help your company grow.

ADVANTAGES OF DIGITAL MARKETING

With the help of Digital Marketing you can reach the broader range of targeted clients easily.   You may target a worldwide audience with digital marketing tactics that are cost-effective, scalable, and quantifiable.

The following are some of the major advantages of digital marketing:

  You may target a worldwide audience with digital marketing tactics that are cost-effective, scalable, and quantifiable.

The following are some of the most important advantages of digital marketing:

The chance to communicate with prospects and understand exactly what they want, i.e. getting to know your consumers better!

Because there are no geographical restrictions with the internet, you can reach out to anybody and anywhere.

Customization is easier with digital marketing since you can target the right customers at the right moment.

At each stage of the value chain, interact with your prospects.

Reduce money and reach out to more people for less.

To gain customer loyalty, get to know your audience and promote engagement. Take a cue from the efficacy of consumer loyalty programmes.

Easily and immediately keep tracking responses of your marketing initiatives.

You may Like:- What is Google Algorithm for SEO used by the Digital Marketing Agencies?

Implementing a digital marketing campaign for a startup firm

When you've never handled digital marketing for an organization before, it can be scary due to enormous possibilities. A number of platforms and digital marketing phrases may make it appear to be a larger effort than it is. In that case you may consult with the Top Digital Marketing Services in Kolkata

Smaller firms may assume they lack the time or financial resources to compete online. As a result, many people like to take small steps and stick to only one or two types of traditional advertising, expecting that their company will grow over time.

The industry is dynamic, so while word of mouth and client referrals can help drive traffic, clients will scramble to understand your business until you show up where they spend their time. After all, the internet is used by 4.6 billion individuals for a variety of purposes. According to the Global Overview Report of the Top Digital Marketing Services in Kolkata, 60 percent of the world's population has access to the internet.

As a result, delaying the development of a digital platform is useless. The greatest method to assure your firm's profitability is to market it on a worldwide scale and target clients who are engaged in your service or product.

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Why Do we need Digital Marketing?

Why Do we need Digital Marketing?

Digital Marketing always lets you ahead in the competition. There isn't any reason that you shouldn't go for Digital Marketing.

Expansion

As a result of Human evolution, Nowadays, people are introverted day by day. They love shopping online instead of going to malls and visiting shops and supermarkets. In the era of digitalization, this type of marketing is the most efficient way to reach your customers.

Affordability

Digital Marketing costs lesser in comparison to other physical form of marketing. In another form of marketing, you need to spend your money 

on raw materials. It takes more time, and also, you can't be sure that the ad is reaching to correct people. This type of problem is not faced in digital marketing. 

Mobile Access

The users of smartphones are snowballing in India. After the Pandemic, it is growing exponentially. They use social media account which shows a continuous ad. Posting Ads on social media is a tremendous strategic move to grow your business.

Multimedia

Using multiple types of content that include- images, videos, quotes, animation, etc., attracts the customer. It is easier to deal with these things in Digital Marketing instead of any other form of marketing.

Influencor engagement

We can include celebrities in Digital Marketing. The follower quickly gets influenced by them. It is part of the strategy in marketing.

Tracking

It is so easy to track where your ads reach targeted clients and the response taken by them. You can monitor every activity related to your business account. 

Interactivity

Digital Marketing lets you the freedom to communicate with your clients online. You can provide 24*7 customer service to your clients. The quick solution satisfies your customer and lets you monitor the problem easily.

Here, I have listed the reason why you should opt for Digital Marketing. Now I am listing some Best Digital Marketing Agency in India.

ASSEO is one of the Best leading Companies in its field and the Best Digital Marketing Agency in Kolkata, located at 28/8 Jodhpur Garden, Kolkata south. It is the most trustworthy company, dealing with more than 950 clients at a time. It works on artificial marketing and automation process at a very low price.

Webchutney has worked with some leading companies in India. They have created some award-winning and memorable campaigns for their clients that have helped the brands build and sustain relationships with their audience.

Pinstorm ranks among the leading digital advertising companies in the world. They have adopted an approach that sees strategy, user experience, research, web design, mobile-friendliness, advertising, viral videos, search optimization, Facebook campaigns, Twitter updates, real-time listening, and responses as a seamless set of tactics that stem from one overarching brand strategy.

WATConsult is a full-service digital agency that delivers across the value chain from launching a brand via digital to building a brand's salience via digital to driving business leads and sales for a brand.

Intellemo has standardized digital marketing services while keeping flexibility and customization available through variants. The services comprise Google Ads, Social Media, Website Design, SEO, Content, Creatives, Influencer Marketing, eCommerce, Lead Generation, and Marketing Automation.

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Step by Step Procedure to rank your Website

Step by Step Procedure to rank your Website

First of all, I want you to know that to rank your site on google, you should have a little bit of knowledge about the Google Algorithm. Google doesn't want that anyone understands their algorithm so that they can dominate the market. Therefore Google updates its algorithm almost after every six months. There are more than 150 Algorithms that Google uses to rank the sites. 

For More details on the topic, visit:- How the Algorithms of Google Works.

Here I wil list out some basic things that you can do to rank your site.

Good Content

Everyone will tell you to write good content to rank your site on Google, but I will tell you the reason behind it. 

Google notices every keyword which you use in your content. On behalf of the powerful keywords you use in your content, your site's authority is assigned. You can check the most trafficking keywords for your site Here.

therefore- "Content is the King."

SMM (Social Media Marketing)

You have to manage the social media account of your business pages considerably. It plays a vital role in ranking your site on google. The authority of the page is directly proportional to the number of social media posts at regular intervals. Regular posts on social media create traffic to your site and affect the ranking of the page.

Creating Backlinks

Backlinks help Google to trust your site. It is Like someone is referring your business to others. There are two types of backlinks Do-follow backlinks and No-follow backlinks. Do-follow backlink works if some of the other list the link of your site on their web pages. It is like you will buy cloth, and someone is referring you to a particular shop to buy there. No-follow backlink works when you mention your site on other pages on your own.

For more Details on Backlinks, Visit Here. 

Here I have Discussed the most Important and Basics way to rank your Websites for free.

But there are a few Best Digital Marketing companies in India to increase your site authority at a very affordable cost and time.

ASSEO is one of the Best leading Companies in its field and the Best Digital Marketing Agency in Kolkata, located at 28/8 Jodhpur Garden, Kolkata south. It is the most trustworthy company, dealing with more than 950 clients at a time. It works on artificial marketing and automation process at a very low price.

 SEO Valley Solutions (SEO valley solutions) SEOValley is one of the most trusted and fastest-growing digital marketing companies serving small to medium-sized companies worldwide. The company has been in operations since 2001. The demand for SEO services and solutions worldwide has helped fuel the rapid expansion of SEOValley into the international market, where there is great demand for businesses to increase their online exposure to spur financial growth. ... learn more about SEOValley Solutions Private Limited

UPLERS Uplers is a one-stop destination for all things digital. We're the go-to source to hire remote talents such as developers, marketers, designers, search experts, and salesforce experts. We're delivering end-to-end web design and development, digital marketing, and email marketing services. Uplers hustles with a mission to rise as the #1 remote talent provider. In the same pursuit, we're connecting global remote opportunities with top tech talent. We have a diverse pool of pre-vetted talents ready to join your team. The best part? learn more about Uplers

Page Traffic Inc. PageTraffic is the most awarded SEO agency with offices across the globe in Chicago, London, New Delhi, Mumbai, and Noida PageTraffic was founded in 2002 to empower e-businesses to generate the maximum ROI with effective SEO services. We do not specialize in a particular industry because we have expertise in everything that we do. We are exclusive members of Dunn & Bradstreet, W3C, Search Marketing Association of North America, and IIMA. ... learn more about PageTraffic Inc

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What are the types of Digital Marketing?

What are the types of Digital Marketing?

Digital Marketing is a monster. What channels should you focus on? What exactly do SEO or PPC indeed mean? What are the benefits and drawbacks of each type that are digitally-based marketing? What is the best place to begin? 

For all those clarity on the topic, we discuss the types of Digital Market and the Best Digital Marketing Agency in Kolkata.

When you decide on the best digital marketing channels, the same questions are asked: Why do you need to utilize digital marketing? And WHO do you want to reach through all your efforts to market? It will assist you in selecting the appropriate methods and channels to meet your goals.

Various types of Digital Marketing

Search Engine Marketing

Display Advertising

Mobile Marketing

E-mail Marketing

Content Marketing

Affiliate Marketing

Influencer Marketing

Social Media Marketing

starting from the very first topic:-

Search Engine Marketing

SEM, also known as Search Engine Marketing, refers to employing paid strategies to improve the visibility of search results. Whenever someone searches for a particular keyword, Google shows a page to them, It consists of both organic and natural searches, and SEM is all about that your site will be viewed on the top of the page.

Display Advertising

Display marketing deals with the type of marketing in which a company's promotional messages appear on third-party websites or SERPs outcomes pages, including publishers. It is similar to advertising on poster hoarding, wallpaper, etc. the only difference is that we do ads online here. It has come to be extra sophisticated now with programmatic marketing and retargeting.

Mobile Marketing

Mobile marketing is a multi-channel, digital marketing technique geared towards attaining a targeted audience on Smartphone’s, tablets, and other cellular devices, through websites, e-mail, SMS and MMS, social media, and apps. In recent years, clients have commenced shifting their attention (and bucks) to mobile. Due to this, marketers are doing the same to create genuine omnichannel engagement. As technology becomes greater fragmented, so does marketing. And in order to earn and preserve the attention of potential buyers, content should be strategic and incredibly personalized.

E-mail Marketing

Every Promotional mail the company sends to the targeted client to grow the sale of their business can be considered e-mail marketing.

E-mail marketing's primary objective is among these 3, i.e., to make loyal customers, gain trust, and brand their business.

Content Marketing

In digital marketing, there is s famous quote- "Content is King." If you want your site to be ranked on the top pages of search results, you must create compelling and unique content. Content marketing entails creating and dispensing content—text, pics, multimedia— that adds value to your target audience instead of simply broadcasting a marketing message. In case you're in B2C (business to customer), 'content' can mean social media posts, blog articles, and amusing videos; in case you're in B2B (business to business), it might be extra white papers or reports, webinars, and educational films.

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ROI

ROI

WHAT IS ROI?

ROI, in simple words, return on Investment. It plays a vital role in the field of Digital Marketing. As clear with its names ROI signifies the returns that you are getting on the money you invested into marketing. 

ROI in the field of Digital Marketing 

In Digital marketing there are lots of fields like content marketing, Social Media Marketing, Guest Blogging, creating backlinks and many more. You can’t invest all your money in at a single place, you have to diversify it in all fields. Meanwhile, it is a hard task to monitor which things need improvement and which is performing best. This isn’t as simple as it sounds like.

You must have to be knowledgeable about how to calculate ROI. 

HOW TO CALCULATE ROI?

There are lots of metrics available to measure ROI. Here I am listing a few of them.

Mobile video Ads Smartphones and mobiles are the easiest device and are used by the common man. When it is used smartly it is the more efficient and smart way to calculate ROI.

What are the metrics to use in Mobile video ads to calculate awareness

Brand Awareness 

Purchase Influence

Accessibility 

Mindshare

Native Advertising some of the famous social media platforms like Facebook provides the option of this method. It is measured by pointing important clicks for your site

The measurements uses in this method are

Customer Acquisition 

Reputation 

Brand recognition 

Mindshare

Consulting with Digital Marketing Agencies 

There are lots of Digital Marketing Agencies that that will do all this work for you. Here I am listing you some of the best Digital Marketing Agencies in India.

Which is the Best Digital Marketing Agency in India?

ASSEO is one of the Best leading Companies in its field and the Best Digital Marketing Agency in Kolkata, located at 128 Jodhpur Garden, South Kolkata. 

It is the most trustworthy company, dealing with more than 950 clients at a time. It works on artificial marketing and automation processes at a meagre price. The company has tie-ups with the best website development company in Kolkata, i.e., Webapps and Software Solutions. ASSEO is among those few companies who are dealing with International clients. The company is most reputed in its field as it completed its six successful years in the market. The most important thing with it is that the cost price of the service is much affordable in comparison to other Digital Marketing Agencies. 

If you still want more on this topic, you can visit the Best Digital Marketing Company in India. 

Why only ASSEO.ORG?

It is the only Company in India that provides Digital Marketing Services at such a low rate that a normal shopkeeper can afford it. The plans and services provided by the companies are on the basis of the packages you select. There are lots of attractive packages the company offers which are at affordable prices.

For more details, you can contact the Company here

Website:- https://asseo.org/

WhatsApp:- +91-9763500291

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Grow Your Business with the Best digital Marketing Agency in Kolkata

www.asseo.org

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SEO

What Is SEO (Search Engine Optimization) and How Does It Work?

 SEO better known as search engine optimization.  In simplistic words, it relates to the procedure of upgrading your website in order to boost its exposure when consumers use  any search engines to look for products or services linked to your business. The higher your pages' exposure in search results, the more likely you are to draw attention and attract new and existing clients to your company.

How does it work?

According to the Best Digital Marketing Agency in Kolkata Bots are used by search engines like Google and Bing, to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Consider the index to be a big library where a librarian can bring up the book (or a web page) to assist you in finding exactly what you're asking for.

Then, using thousands of ranking criteria or indicators, algorithms examine sites in the index to decide the order in which they should show in serps for a given query. The librarian, in our library analogy, has read every single book in the library and can tell you which one will provide the answers to your queries.

The indicators used by the Best Digital Marketing Agency in Kolkata can be viewed as benchmarks for user experience aspects. It's how search bots determine whether a website or web page can provide the searcher with the information they're looking for.

You can't buy search results to gain higher organic search ranks, unlike paid advertising, therefore SEO experts must put in the effort. This is where we can help.

The table used by the Best Digital Marketing Agency in Kolkata of SEO Factors divides the variables into six categories and weights them according to their overall value to SEO. Keywords and Content Quality are critical aspects of content optimization, while crawlability and efficiency are significant parts of site layout.

A collection of Toxins that distract from Standards and best practices is also included in the newly revised SEO Periodic Table.

The search algorithms are focused on bringing up relevant, reliable pages and provide a quick search user experience. These criteria can help your web pages rank higher in search results if you design your site and content with these things in mind.

What is the significance of SEO in terms of marketing?

AS an individual's make trillions of searches every year, often with corporate intent to find information on products, SEO is a vital component of digital marketing. According to the Best digital Marketing Agency in Kolkata, the major source of web traffic is frequent search for the companies, which is supplemented through other marketing channels. A higher placement in search results than your competitors can have a major effect on your profit margin.

However, during the last few years, google results have evolved to provide visitors with more direct answers and data, which are more likely to retain consumers on the results page rather than redirecting them to other websites.

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DIGITAL MARKETING DEMANDS AFTER COVID

DIGITAL MARKETING DEMANDS AFTER COVID

The coronavirus pandemic transformed how businesses functioned before it, leading to the acceptance of digital marketing. All this happened overnight.

Pandemic lets the people learn lots of lessons

Digital Ad Spend

According to the report by the Best Digital Marketing Agency in Kolkata, the Overall Spend on Digital Marketing in India before the pandemic was somewhat around 68475 Crore, and it rises to 75952 crores after the pandemic as of 2020. It is a massive growth of 10.9% within a year. This data shows the craze of Digital Marketing during the pandemic.

The Internet Wave

According to ASSEO, The Best Digital Marketing Agency in Kolkata, India's number of internet users has grown from 420.7 million in 2019 to 448.2 million in 2020 and is expected to surpass the 500 million mark by 2023.

The data demonstrates how people are becoming tech-savvy. It also points that the maximum number of clients and customers can be accessed online.

Very Soon, 5G will arrive in India; employees are adapting to work from home. They can give their best in the scenario. It saves the cost of office maintenance; also the cost of electricity reduces as well as employees also love suitable surroundings to work.

All these factors increase the consumption of data.

In 2016 average users consumed approximately 500MB to 1GB of data in a month. As of 2020, this data is calculated to be 13.5-14 GB per month.

These stats clearly show India is on the way to Digitalization. In this modern world of Digitalization, we need a digital form of marketing also.

You may like :- The Importance of Digital Marketing for Small Companies

Evolution in consumer Behavior

After the pandemic, consumers love to shop online. They want everything on their Smartphone. They start giving priority to their health. Due to all this activity, the E-commerce industry started growing exponentially. India is expected to become the second-largest Ecommerce market by 2035.

Opportunities in aspect to Digital Marketing

Digital marketing is an effective method for a business to engage with a variety of potential customers simultaneously.

Using the internet as a promotional strategy is a quick way to reach out to a multitude of new customers and prospects worldwide at the same time. Social media marketing has also revolutionized these marketing activities; It is possible because of platforms like Facebook, Twitter, LinkedIn, Pinterest, and other social media sites.

The Best Digital Marketing Agency in Kolkata has been proven to be a more cost-effective and less expensive in aspect to advertising when compared to traditional marketing channels such as television, radio, magazines, newspapers, and banners. Marketers may use digital marketing to create their targets. Their advertising campaigns are limited by the amount of money they have available in their budget. 

With all of its advantages, social media has become increasingly popular. The majority of websites and business profiles (advertising)( product or service information) generate a lot of free traffic. Aided in promoting digital marketing activities, Facebook, Twitter, and other social media marketing platforms like Google+, LinkedIn, WhatsApp, Blogs, Yelp, Instagram, and YouTube, among others, provide similar features.

Digital marketing allows businesses to track their marketing operations, such as whether digital marketing is functioning or not, how much activity is being generated, and how much dialogue is being generated. Digital marketing also aids marketers in evaluating and auditing the quality of their online material.

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The Importance of Digital Marketing for Small Companies

The Importance of Digital Marketing for Small Companies

According to the Best Digital Marketing Agency in Kolkata When a small business initially makes its debut, it's common for the attention to be on how to attract the very first clients through the door. Traditional means of marketing, such as newspaper ads, discount mailers, and even outdoor advertising, may be used. Businesses may feel that because they provide excellent services or products, customers would find their way to them eventually.

While this method may result in a small amount of revenue, there is a faster and more convenient way. Smaller companies should think about the global marketplace of prospects online and how they may benefit from combining their traditional and digital marketing efforts. Social media should not be overlooked by any small business, regardless of how young it is, as a means of generating leads and converting curiosity into customers.

Let's take a look at the advantages of digital marketing and how the Best Digital Marketing Agency in Kolkata uses online platforms to help your company grow.

ADVANTAGES OF DIGITAL MARKETING

With the help of Digital Marketing you can reach the broader range of targeted clients easily.   You may target a worldwide audience with digital marketing tactics that are cost-effective, scalable, and quantifiable.

The following are some of the major advantages of digital marketing:

  You may target a worldwide audience with digital marketing tactics that are cost-effective, scalable, and quantifiable.

The following are some of the most important advantages of digital marketing:

The chance to communicate with prospects and understand exactly what they want, i.e. getting to know your consumers better!

Because there are no geographical restrictions with the internet, you can reach out to anybody and anywhere.

Customization is easier with digital marketing since you can target the right customers at the right moment.

At each stage of the value chain, interact with your prospects.

Reduce money and reach out to more people for less.

To gain customer loyalty, get to know your audience and promote engagement. Take a cue from the efficacy of consumer loyalty programmes.

Easily and immediately keep tracking responses of your marketing initiatives.

You may Like:- What is Google Algorithm for SEO used by the Digital Marketing Agencies?

Implementing a digital marketing campaign for a startup firm

When you've never handled digital marketing for an organization before, it can be scary due to enormous possibilities. A number of platforms and digital marketing phrases may make it appear to be a larger effort than it is. In that case you may consult with the Best Digital Marketing Agency in Kolkata

Smaller firms may assume they lack the time or financial resources to compete online. As a result, many people like to take small steps and stick to only one or two types of traditional advertising, expecting that their company will grow over time.

The industry is dynamic, so while word of mouth and client referrals can help drive traffic, clients will scramble to understand your business until you show up where they spend their time. After all, the internet is used by 4.6 billion individuals for a variety of purposes. According to the Global Overview Report of the Best Digital Marketing Agency in Kolkata, 60 percent of the world's population has access to the internet.

As a result, delaying the development of a digital platform is useless. The greatest method to assure your firm's profitability is to market it on a worldwide scale and target clients who are engaged in your service or product.

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What is Google Algorithm for SEO used by the Digital Marketing Agencies?

Google updates often pressurize fear into the hearts of each seo and marketing crew across the globe. The latest update in July 2021 has rocked everyone globally, but the focal point remains on the user experience. There are numerous guidelines and suggestions to ensure your seo is on top; however, seo still relies on how nicely a user receives the site. According to the Best Digital Marketing Agency in Kolkata Clunky, boring, and difficult-to-use web pages will not do properly, regardless of how well they score in seo, because people will stop visiting your website.

All websites worldwide are crawled through Googlebot, that's liable for analyzing them to establish a relevant ranking inside the search results. We will see here Googlebot's unique actions, its expectancies, and the tricks used by it.

GoogleBot

Googlebot is a virtual robot evolved via engineers at the massive's Mountain View offices. This little "Wall-E of the net" quickly visits websites before indexing a few of their pages. This machine program searches for and reads websites' content and modifies its index according to the information that it reveals. The index, wherein search results are saved, is a type of Google's brain. This is where all its data is stored.

Google uses lots of small devices to send its crawlers to each corner of the web to discover pages, to look at what's on them. There are numerous unique robots, each with a well-defined motive. For instance, AdSense and AdsBot are liable for checking paid advertisements' relevance, while Android mobile Apps tests Android apps. There may also be pictures, Googlebot, news, and so on.

CSS stands for Cascading Style Sheets. This document describes how HTML elements ought to be displayed on the screen. It saves much time; that is why the style sheets practice all through the website. It could even manipulate several websites' formats at the same time. Googlebot does not just examine textual content; and it also downloads CSS files to recognize a page's overall content better.

Come across feasible manipulation attempts via websites to mislead robots and higher position themselves (the most well-known: cloaking and white police on a white background).

download a few pics (logo, pictograms, and so on.)

study the tips for responsive layout that are essential to reveal that a website is appropriate for mobile browsing.

Google would not explain an entire lot about how those work; however, it has presented what determines search results, consisting of:

The that means and motive of a query

How relevant a specific webpage is to that query

The quality and reliability of the content on the stated webpage

The usability of the web page

The context and settings associated with the character carrying out the search consist of location, previous searches, and any settings on the Google account.

How Does Google Calculate search rankings?

SERPs exist to satisfy a specific need: connecting people to data. While a user searches for a product or a service, Google strives to scour the net to discover the most relevant and beneficial bits of content to be had.

In other words, Google is attempting to emulate us—the readers—in determining the quality, relevance, and benefit of a website's content and ranking it consequently.

The hassle of Calculating search rankings

Though, terms like quality and relevance are instinctive. There aren't any black-and-white approaches to filter out content by using these qualifiers, so Google has to depend upon heuristic metrics that offer a close (however no longer ideal) approximation of quality.

The most famous among them are keywords and backlinks. However, Google had found all possibilities in its analysis over time. According to the Best Digital Marketing Agency in Kolkata Google's first generation in 2000, each of these metrics had been used as stand-ins for content quality:

ALT and <H> tags

Content freshness

Content length

Keyword density

Backlink quality (determined by PageRank)

Backlink quantity

Meta descriptions

Anchor text

Bold and italic words

Internal links

Social shares

Do You Want to Improve SEO?

ASSEO is the Best SEO Company in Kolkata, providing high-level digital marketing and search engine optimization services for online businesses. They are the Best Digital marketing agency in Kolkata for affordable and high-quality search engine optimization, social media optimization, pay-per-click management, and search engine marketing services.

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Difference between Organic and Paid Searches

Difference between Organic and Paid Searches 

Whenever you face any problems, How many times do you take help from Google? People are introverting day by day. Instead of taking help from anyone, they would like to search the solutions on SERP like Google.

Whenever you search for any results, Google will show you millions of results based on your keywords within a second. In that result, you will find that the top result offered to you is paid results or Ads. Approximately 75% of the people ignore the paid impact. But instead, it is surprising that 35% of the business promotes this strategy in creating traffics to their websites.

Now, the question is, 85% of people ignore the paid result then also why do businesses promote it?

Why Businesses Go for Paid Ads option?

Paid Ads are shown at the top of the result pages as well as the bottom. And paid ads can use at a period of particular occasion to boost the sale.

What are the differences between paid and organic Search?

Definition- Organic Search lets your site rank improvisation naturally on search engines with the help of keywords, descriptions, URLs, contents, and blogs. Whereas paid searches are the paid advertisement that ranks your site on the search engine for specific periods. The money is required for it.

 Methods-  In organic search, the search engine ranks the performance of results as the value of results and the number of times the page is crawled. In paid advertisements, there isn’t any need for content to be good.

Costs- There isn’t any cost for organic searches. It only needs lots of effort. Talking about paid results, There is only a need for money, and there isn’t any effort on that.

Speed- The time taken to rank your site with the help of organic search varies from 6 months to 3 years. It depends on the efforts put into it. At the same time, there isn’t any need for time for paid searches. You can rank your site within a second for a particular period. It varies only with the advertising plan what you have opted for.

So, here I discussed some of the significant differences between organic search and Paid Search. Now next which one is better among them.

Which type of search is better for Business Growth?

Look, both the search results are promising on their own. There is the significance of both the search results at different places.

If you plan to rank your site immediately for a certain period, you can go with Paid Search. Lots of businesses use it for particular occasions or festivals. And if you are planning to rank your site for the long run and have lots of time, you can go for Organic Search.

Are you still confused about the topic?

Visit ASSEO , Best Digital Marketing Agency in Kolkata, Located at 128 Jodhpur Garden, South Kolkata 700045.

It is the only Company in India that provides Digital Marketing Services at such a low rate that a regular shopkeeper can afford it. The plans and services provided by the companies are based on the packages you select. There are lots of attractive packages the Company offers which are at affordable prices.

For more details, you can contact the Company here

Website:- https://asseo.org/

WhatsApp:- +91-9763500291

Difference between Organic and Paid Searches 

Whenever you face any problems, How many times do you take help from Google? People are introverting day by day. Instead of taking help from anyone, they would like to search the solutions on SERP like Google.

Whenever you search for any results, Google will show you millions of results based on your keywords within a second. In that result, you will find that the top result offered to you is paid results or Ads. Approximately 75% of the people ignore the paid impact. But instead, it is surprising that 35% of the business promotes this strategy in creating traffics to their websites.

Now, the question is, 85% of people ignore the paid result then also why do businesses promote it?

Why Businesses Go for Paid Ads option?

Paid Ads are shown at the top of the result pages as well as the bottom. And paid ads can use at a period of particular occasion to boost the sale.

What are the differences between paid and organic Search?

Definition- Organic Search lets your site rank improvisation naturally on search engines with the help of keywords, descriptions, URLs, contents, and blogs. Whereas paid searches are the paid advertisement that ranks your site on the search engine for specific periods. The money is required for it.

 Methods-  In organic search, the search engine ranks the performance of results as the value of results and the number of times the page is crawled. In paid advertisements, there isn’t any need for content to be good.

Costs- There isn’t any cost for organic searches. It only needs lots of effort. Talking about paid results, There is only a need for money, and there isn’t any effort on that.

Speed- The time taken to rank your site with the help of organic search varies from 6 months to 3 years. It depends on the efforts put into it. At the same time, there isn’t any need for time for paid searches. You can rank your site within a second for a particular period. It varies only with the advertising plan what you have opted for.

So, here I discussed some of the significant differences between organic search and Paid Search. Now next which one is better among them.

Which type of search is better for Business Growth?

Look, both the search results are promising on their own. There is the significance of both the search results at different places.

If you plan to rank your site immediately for a certain period, you can go with Paid Search. Lots of businesses use it for particular occasions or festivals. And if you are planning to rank your site for the long run and have lots of time, you can go for Organic Search.

Are you still confused about the topic?

Visit ASSEO , Best Digital Marketing Agency in Kolkata, Located at 128 Jodhpur Garden, South Kolkata 700045.

It is the only Company in India that provides Digital Marketing Services at such a low rate that a regular shopkeeper can afford it. The plans and services provided by the companies are based on the packages you select. There are lots of attractive packages the Company offers which are at affordable prices.

For more details, you can contact the Company here

Website:- https://asseo.org/

WhatsApp:- +91-9763500291

[asseo]

7 Web Development TRENDS AND PROJECTIONS TO KNOW IN 2022 AND BEYOND

Businesses usually get wrapped up in highlighting their brand's story as the website's core. Whereas most clients come to your website for the goods, the complication of your site's accessibility will determine whether or not they finalize the transaction with you. This is what the Best Digital marketing Agency in Kolkata does.

The web development industry is fast-paced, with new ideas and technology emerging all the time. Web development is one of the few fields that offer as much technological advancement as it does.

Only the most efficient and user-friendly systems manage to survive as IT technologies expand and evolve. As a result, if you don't stay up with the latest trends, your website's efficiency may suffer. A poor customer experience can cost you a lot by placing you behind the competitors and reducing your traffic.

You may like:- What role does digital marketing play in your company's growth?

PWA

PWAs (advanced web applications) are web applications in a mobile web browser or on a desktop pc that separate apps or computer programs without downloading them. 

It engages with the customer as if it were a native app. PWAs allow us to access cached material in apps such as Google Maps when offline. As a result, PWA technology represents a promising trend for e-commerce, news platforms, enterprises with limited development expenditures, and those looking to reach a larger audience without losing them during the downloading step.This is the most recent features used by the Best Digital Marketing Agency in Kolkata It has various advantages, including seamless installation and maintenance, device power and storage savings, and easy installation.

SPA

Using one-pagers or SPAs: When browsing the web, looking at a blank screen and waiting for the page to fully download is quite irritating. Single-page apps (SPAs) are JavaScript-based web applications that display a single HTML page in a visitor's browser and dynamically update content as needed without requiring the entire page to be refreshed. 

SPAs, according to reputable website development businesses, are not only cost-effective, but also simple to design and use less server space, resulting in responsive web pages, uninterrupted scrolling, offline caching, and faster processing times.

Horizontal scrolling

According to the Best Digital marketing Agency in Kolkata most online pages organize their content vertically, but what about the X-axis equivalent, horizontal scrolling? The screen area of current widescreen monitors is best utilized with this style. Horizontal scrolling provides a unique user experience and helps demonstrate the website development company's technical expertise. In the following instances, horizontal scrolling produces a memorable user experience:

• Showing multiple images (e.g., for a photography site or a design portfolio).

• Using a vast visual space to display information that is difficult to absorb at a glance (e.g., a map)

• Having an extensive portfolio of products or objects on display so that different product categories can be seen (e.g., films and series on Netflix)

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What role does digital marketing play in your company's growth?

What role does digital marketing play in your company's growth?

Digital Marketing deals with Social media advertising, email campaigns, SEO, website design and development, CRM, funnel management, and other types of digital advertising. To take advantage of all of them and to see your business growth at all stages, you'll need to have a Best Digital Marketing Agency in Kolkata as a partner, which you won't find unless you visit our site and learn more about us.

Don't worry; we won't go any further with our dramatization. The following are some elements that will assist you comprehend the benefits that Best Digital Marketing Agency in Kolkata will provide to your company.

You'll be able to reach a wider audience.

Answer me a simple question: how many people do you recognize that read the entire article there in the newspaper? Only a few people, at most. Now everyone is glued to their smartphones. They can simply acquire their daily news and information from social media, news apps, and Googling.

 If you have observed, there are some stories that you will notice today on social media and learn over the next day in the newspaper. It's something I've had years of knowledge with. That is the value of having a digital presence. People will learn about you more quickly, and you will be able to reach a larger number of customers.

Brings a better brand identity that is genuine

When your company begins to appear in people's newsfeeds as a result of digital marketing, the first thing you do is check your website. Your website serves as a business-specific version of your identification card. Implement your marketing strategy on your website if you have an excellent one with cool ideas.

Returning to social media with unique material demonstrates that your company has a dynamic workforce. People would put greater trust in your business if they like what your website has to offer. They'll feel obligated to collaborate with you once they realise this. That is the secret of success for the Best Digital Marketing Agency in Kolkata.

One of the most crucial; it boosts ROI

Therefore the more traffic you get on your social media pages, website, or applications, the more likely a customer will spend in your business. It's always simple to add up the techniques you utilize to raise brand recognition and design even stronger ads ahead of time.

I'm sure you don't want to lose out on someone who will help you reach more customers as time goes on. So, if you have a company plan, hire the Best Digital Marketing Agency in Kolkata to help you with the parts that won't consume a lot of time. You can just relax and focus on to facilitate the process.

If I compare the current Digital Marketing scenario with the time just five years ago, everything was different. Now you don't need something that you present in front of your client and they will be satisfied. In the present day you need a proper strategy to tackle your competitors. ASSEO is one of the leading companies in Kolkata and has been working for 7 years in the field of providing best services to their clients.

What makes ASSEO different from others?

ASSEO works on artificial marketing and automation processes at a low price. The company has tie-up with the best website development company in Kolkata, i.e.- Webapps Software Solutions.

Why Should You Trust ASSEO?

ASSEO is the most trustworthy company, dealing with more than 950 clients at a time. It works on artificial marketing and automation processes at a meagre price. The company has tie-ups with the best website development company in Kolkata, i.e., Webapps and Software Solutions. ASSEO is among those few companies who are dealing with International clients. The company is most reputed in its field as it completed its six successful years in the market.

For more details, you can contact the Company here

Website:- https://asseo.org/

Whatsapp:- +91-9763500291