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Search Engine Optmization

Search Engine Optimization (SEO)

HOW SEARCH ENGINE WORKS?

CRAWLING- Crawler/Bots/Spider search the data and scan the data from the server / Internet / web.

INDEXING- Indexing is to store data in search engine data base centre.

RANKING- Ranking is to show the result and give them ranking.

Techniques of SEO

White Hat SEO- It refers to any practice that improve your search ranking without breaking search engine guidelines.

Black Hat SEO- It refers to increase a site ranking by breaking search engine terms and services.

Black Hat SEO Types

Cloaking- It is the method of presenting users content that is different from search engine crawlers.

Content Hiding- This is done by same text colour as the background to improve ranking.

Sneaky URL Redirection- Door way pages are proper site that redirect to different page without their knowledge.

Keyword Stuffing- Practice of filling content with repetitive keyword in an attempt to rank on search engine.

Duplicate Content- It means to copy content from other website.

WHAT IS WEBSITE?

Domain- Domain is a simply name of the company.

Hosting- Hosting is a space or storage on server where we can store website.

Dealers of Domain and Hosting

GoDaddy

Hosting Raja

Hostinger

Blue Host

Name Cheap

WHAT IS SSL?

SSL Stands for Secure Socket Layer It is a technology for keeping an internet connection secure and sensitive data that is being sent between two system preventing criminals from reading and modifying any information transferred including personal details.

WHAT IS URL AND SUB DOMAIN?

URL- Uniform Resource Locater

Sub Domain- www,web,apps,m

KEYWORDS- Any query search in search box is known as keyword.

TYPES OF KEYWORD

Generic Keyword- It is used for brand name or general keyword it helps to balance your generic keywords to capture wide range of customer. Only one word is used.

Short Tail Keyword- These keywords are phase of two or three words.

Long Tail Keyword- Specific Keyword phase consisting more than three words.

Seasonal Keyword- These Keyword generate most of their search traffic during a specific time of the year.

GOOGLE SANDBOX EFFECT

It is a observation period done by the google to check whether your site is having any technical issues, fraud, scam and user interaction towards website.

SERP

Search Engine Result Page appears after some search something in the search box.

HTML

Hyper Text Markup Language

META TAG OPTIMIZATION

Title Tag- Digital Marketing

Meta tag- content=………….150 to 170 characters

FTP TOOLS

Core FTP

Filezilla

INDEXING AND CRAWLING STATUS

Indexing Status- Status which shows exactly when the site is stored in data base centre.

Crawling Status- Status which gives information about recent crawling of our website. eg. site:abc.com.

KEYWORD PROXMITY

It refers to distance between keywords.

Keyword Mapping

It is the process of assigning or mapping keywords to a specific pages of a website based on keyword.

IMAGE OPTIMIZATION

ALT Tag- It is used for naming images also known as alt attribute

<img src=”digital.png”alt=”name/keyword>

Image compressing-The process of reducing image size to lower the load time.

Eg. Pingdom- To check load time.

       Optimzilla- To compress image.

Robot.txt

It is a file in which instructions are given to the crawler how to crawl or index the web page it is mainly used for pages like privacy policy and terms and conditions.

Robots meta Tag

They are piece of core that provide crawlers instruction for how to crawl or index the content. We put this tag in head section of each page it is also called as no index tag.

<meta name=”robots”content=”nofollow,noindex……………../>

SITE MAPS

It is list of pages of website accessible to crawler or a user.

XML site map- Extensible Markup Language is specially written for search engine bots.

HTML site map- It delivers to user to find a page on your website.

XML sitemap generator

CONTENT OPTIMIZATION

Content should be quality content (grammarly)

Content should be 100% unique (plagiarism checker)

Content should be atleast 600-700 words in web page.

Include all important keyword.

BOLD AND ITALIC

<b>Digital Marketing</b>   <strong>……………</strong>

<i>Digital Marketing</i>      <em>………………</em>

HEAD TAGGING

<h1>………..</h1>          <h5>…………</h5>

<h2>………..</h2>           <h6>………..</h6>

<h3>…………</h3>

<h4>…………</h4>

DOMAIN AUTHORITY(DA)

It is a search engine ranking score developed by moz that predict how website rank on SERP.

PAGE AUTHORITY(PA)

It is a score developed by moz that predict how well page will rank om SERP.

TOOL- PADA checker

ERROR 404

Page not found

URL is missing

URL is corrupt

URL wrong (miss spilt)

ERROR 301 AND 302

301 is for permanent redirection

302 is for temporary redirection

CANONICAL LINKS

Canonical Links are the links with same domain but different URL it is a html element that helps web master to prevent duplicate issues in seo by specifying canonical version of web page.

<link ref=”canonical”href=https://abc.com/>

URL STRUCTURE AND RENAMING

No capital letters                    5. Use important keyword

Don’t use space                      6. Use small letters

No special character             

Don’t include numbers

ANCHOR TEXT

It is a click able text in the hyperlink it is exact match if include keyword that is being linked to the text.

<a href=”https://abc.com”>Digital Marketing</a>

PRE AND POST WEBSITE ANALYSIS

PRE- Domain suggestions and call to action button

POST- To check if everything is working properly

SOME SEO TOOLS

SEO AUDIT AND WEBSITE ANALYSIS

SEOptimer

SEO site checkup

Woorank

COMPITITOR ANALYSIS AND WEBSITE ANALYSIS

K-meta

Spyfu

Semrush

CHECK BACKLINKS

Backlinks watch

Majestic Tool

Backlinks checkup

CHECK WEBSITE LOAD TIME

GT-Matrix

Google page insights

Pingdom

PLUGIN OR EXTENSION

SEO quacke- site audit and web audit

SERP Trends- To check ranking on SERP

SOME GOOGLE TOOLS

Google search console

Google Analytics

Google keyword Planner