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aubreymorgan883-blog · 6 years

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Inside Scoop: How2Franchise Reveals 5 Key Questions To Answer Before Franchising

How2Franchise is a successful leader in franchise development, marketing and sales.

How2Franchise have developed successful local, regional, national and international franchises in every business category including retail, service, manufacturing and distribution - helping them successfully franchise their businesses.

The business was initially founded by Rod Hindmarsh who is recognised by many as an expert in the field of franchising. Specialties: national and international franchise consultancy, contributing author for franchise publications worldwide, keynote speaker at international franchise exhibitions and franchise media pundit. In addition How2Franchise have a number of expert associates providing a complete range of franchise support services including franchise advertising, marketing as well as single and multi-unit sales, and franchisee financing. They all continue to play important roles in the How2Franchise business.

2018 saw How2Franchise celebrating 28 years of servicing the franchise industry. Founder and CEO of How2Franchise Rod Hindmarsh is a regular keynote speaker around the world. Rod has now been involved in over 1,000 National and International Franchise Development Programmers for clients in the UK, Europe and around the world. During the course of this development, How2Franchise have built a growing network of regional offices in the UK and overseas - all themselves franchised and delivering the full range of franchising services.

Some of the things to consider when determining in a business is ready to franchise are:

For many business owners, franchising can appear to be an ideal form of business expansion.

After all, franchisees are responsible for the entire investment in opening locations and, because of that investment, are highly-motivated to perform well. That allows franchisers to grow far faster than they might otherwise.

1. In order to franchise a business, the business model must first be proven. There's no law, of course, requiring that a franchiser demonstrate competence, but there's a certain number of practical considerations. In order to establish credibility to sell franchises, one will need to show a successful operating prototype.

2. In order to be a good fit for a franchise, the business model also needs to be attractive to potential franchisees. While it is difficult to quantify “salable,” factors such as credibility, uniqueness, and brand “sizzle” all contribute.

3. The key to success in franchising is making sure that the franchisees are easy to replicate. If the concept only works because of a unique location, a superstar salesperson, or because an owner is working 80-hour weeks, it is going to be difficult to repeat the magic. Ideally, a franchise concept should be relatively simple to operate and should be able to work in a variety of markets.

4. Can one provide the franchisee with an adequate return? A franchisee who is an owner-operator will expect to get a return, both for the time that they spend in the business as well as their investment in the franchise.

5. Being committed to providing value? The franchise business is largely about maintaining relationships. The most successful franchisors are typically those that are the most committed to making sure that their franchisees are successful.

Rod Hindmarsh, Owner of How2Franchise said, "clients choose us to franchise their business for 3 main reasons. One is we are the best prices program in the market. Two we offer and complete, comprehensive service working with you to franchise your business and three we help you recruit and find franchisees that want to buy into your franchise."

https://www.how2franchise.co/london-office/

Check out the video:

https://www.youtube.com/watch?v=AFVs8gzAFc0 Contact Info: Name: Rod Hindmarsh Organization: How2Franchise Address: Bloxham Business Centre, Barford Rd, Bloxham, England OX15 4FF, United Kingdom Website: https://www.how2franchise.co/london-office/

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aubreymorgan883-blog · 6 years

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5 Tips for your Digital Marketing Method

Apex NC: 5 Tips for your Internet Marketing Technique

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aubreymorgan883-blog · 6 years

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Why Digital Marketing Even in North Carolina? Bonsal

Yes, it's true when you need a referral for a trusted dentist or other professional help, you may ask your friends who they know. They may recommend someone to you. But 99% of the time, they will not have the phone number and you will be promised that you can find their number on Google or some other search engine but 85% of the world prefers Google. Businesses need a Google My Business (GMB) Page that is managed, with correct information and active engagement and dialogue with prospects and customers. You can also leave reviews on Google and Google reviews are carried on most other social platforms. Make sure you listing is correct. 85% of people trust Google reviews as much as a personal referral. We really don't make too many decisions without checking the Internet before making buying decisions. Online Review Machine from Moncure NC specializes in helping businesses get their GMB page claimed, created and corrected. They will even add pictures and posts to that critical page.

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Several Chambers in North Carolina are taking part in having Online Review Machine help them to get more positive reviews. Visit https://OnlineReviewMachine.com to learn a lot more! Contact Info: Scott's the guy you want to reach out to: (919) 548-2437 [email protected] Read the latest press release And visit the website: https://onlinereviewmachine.com For done for you digital marketing at the lowest prices with the highest results and most effectiveness, this is the company you want to connect with before you make a final decision.

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aubreymorgan883-blog · 6 years

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Digital Marketing and Online Marketing in Upchurch

This article has to do with digital marketing, press releases, video creation, SEO and social media managment and reputation marketing. In order to find the most effective digital marketing agency, first, we must understand "what is digital marketing", "will digital marketing benefit your business" and answer the question "how do I get more leads for my business?" - which should be the purpose of any marketing. What is a Digital Marketing Agency? The dictionary definition of Digital marketing is the marketing of services or products using digital technologies, mainly on the internet, but also including cellphones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial. Traditional advertising, newspapers and paper directories, for example, Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and "live online". Considering information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile phone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called "micro-moments" and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process. Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on internet marketing as opposed to "marketing companies" who commonly focus on TV, radio and print marketing. Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question "how do I get more leads for my business"? Digital marketing, sometimes described as website marketing, can be broken down into a number of important features and services: SEO Services Online search engine optimisation, most commonly abbreviated to "SEO", is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products. Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as "keywords") to look for them in Google. SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results. SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the "near me" phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding "near me" to their search query i.e. "SEO Company near me". These customers are looking to buy and buy from a local service or product supplier. Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns. Pay Per Click Pay Per Click (PPC) often referred to as "Google Advertising" or "online advertising" is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the "research" phase of making a purchase or targeted at the "buying keywords" when potential customers are looking to buy. Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC). How much you pay for each click is determined by a few factors. The "cost per click " (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall "quality score". The higher your quality score, the less you pay per click and less you pay per lead into your business. In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft's Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and increase conversions from the customers previously advertised too. The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC's and deliver high and positive ROI's. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors. Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business. PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced "cost per click" meaning you get more leads for your budget. Social Media Marketing Social networking site platforms such as Twitter and facebook are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often. Facebook is excellent at raising awareness during the customers "research" stage, reminding them of your services or products during the "consideration" stage and putting your specific products in front of potential customers at the "buying" stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great roi. A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing. Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services. Reputation Management When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate. Digital marketing companies call this "reputation management " or "online reputation management" however, in truth, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers. Many businesses are concerned with allowing the public the ability to openly provide feedback. You can not please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000's of platforms to select from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you appreciate your customers. One well managed bad review can be as good for your business ten good reviews. A good digital marketing company will use one of the handful of recognized review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

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