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Ten unexpected rules for leveraging content nuggets to drive content visibility

The 10 unexpected rules that allow you to leverage content nuggets to drive viral content visibility.

Well, actually it is 9 rules plus one golden rule, but who is counting.

Let’s start with the one golden rule.

The golden rule to leverage content nuggets to drive viral content visibility.

This is the one that rules them all. The golden rule that helps you dramatically improve the success of your marketing efforts.

Content that gets distributed by others reinforces something they already believe.

The key to getting a lot of shares is to create a piece of content that’s a) easily sharable (as in it’s not physically hard to share), and b) that is something they already believe. If you are thinking in this context, your content will get more uplift and promotion. And that will increase content visibility and ultimately reach more people.

The key here is to validate their thinking. “I’m already right about this,” in an interesting and curious way. People, whether influencers or authority figures among your tribe, will not distribute content that is not already within their established belief system. Something that is discordant to how they see the market — and probably the world at large — is not something they will promote with authority. Unless it is to cancel you, and you don’t want that.

Know the rest of the rules here https://its4.work/rules-for-leveraging-content

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The Content Machine: 5 Easy Rules for Effective Content Production to Power Your Marketing

Content production.

Let’s be honest, it can be a slog. Content production is hard. It is time-consuming.

Yet, we all have to do it. Social Media Marketing depends on effective content production. We all have to tackle it. We all grapple with how to do it effectively.

This is where the Content Machine comes in.

What is the Content Machine?

In a nutshell, the Content Machine is a collection of processes.

The Content Machine is an epic that builds a repeatable, scalable system to produce content. It focuses on building deep content. Then, it modifies that content to distribute through social media.

With a Content Machine, you generate buzz and create coverage. You drive traffic, visibility, and awareness of you and your brand. And, it allows you to your increase your authority. Within your tribe, in your market.

The Content Machine is what we call in project management an “Epic”. An epic is a collection of processes, essentially a process is a process made of other processes. Instead of defining one process, you define reusable “parts” that are mixed together to do things.

Then, you continually improve individual processes, which increases the throughput of the system.

Know more here https://its4.work/rules-for-content

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Building our Systems – Marketers are Creative Builders

And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone.

Our job as a marketer is to figure out the success systems that get results. Then, it’s to make them scale.

Marketing isn’t throwing random stuff on your social media and expecting to get results. Marketing is about building a system that helps the business achieve its main goal.

We can’t stay within our comfort zone. If we like TikTok, as a marketer, you can’t just do TikTok. We will never get anything done. And, as we do it, our comfort zone will change.

It’s the good marketer’s job to figure out the steps to success. And, to figure out the smallest cost to perform those steps.

Read more: https://its4.work/building-a-system

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Be a Truth Seeker

“Truth and trust are twins.”

Pitjantjatjara people of central Australia

We live in a post-truth world. There is no longer a common standard for the truth that everyone agrees on. Facts and alt-facts.

The marketing space is not immune to this.

In marketing, there are three main drivers.

The three main drivers of truth telling in marketing

One: Data

Data is overfitted to match the point someone is trying to make.

Data is everywhere. And, the most cost common mistake that we as marketeers make is that we overfit our data. This means that marketers, with data backing them up, create completely wrong cases.

Of course, as a marketeer, we must use data. But we need to be sure that we don’t bake our own cake. We need to be aware that there is a slippery slope that can lead to less than truthful data application.

We should ensure that the data that we are using produces and tells truth — not propaganda.

Know more about the main drivers of truth-telling in marketing here: https://its4.work/a-truth-seeker

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The Value of Innovation — Part 2: The 5 Steps to Define the Job to be done

What is the job to be done?

Remember the quote I left you with at the end of my last blog post? Here is a quick reminder:

“People don’t want to buy quarter inch drill. They want a quarter inch hole!”

What does it mean? It means that if we want to know what the job to be done is, we need to define our customer’s needs.

It means that we as marketers need to define our innovation based on the needs of our perfect buyer. And, we need to communicate to our perfect buyer not only what the emotional, financial, strategic, etc. benefits of our innovation are to them; we also need to communicate to them how the benefits of changing the status quo outweigh any associated costs.

Why is the defining the job to be done so tricky? What are the five steps to define the job to be done?

Know more https://its4.work/innovation-job-to-be-done