augentia2015-blog

[augentia2015-blog]

We need access to a combination of multiple human skills, experience and knowledge combined with the latest marketing technologies accessible as a single entity for running individual marketing campaigns – and just paying for what we use, when we want to use it. Most organizations have some skills and often do staff-augmentation to fulfill skill gaps. Augentia is a modern marketing company – co-founded by a team of very experienced B2B marketers who have worked with some of the most admired brands on the planet are offering their services as a “virtual marketing department”.   Campaign as a Service (CAAS) is a pioneering effort by Augentia. It is an effective platform designed to help businesses plan and execute data-driven marketing campaigns A dedicated campaign manager, along with an expert team, will create, plan, draft content and execute campaigns, using marketing automation technologies. It’s like a driverless car for marketing campaigns, just tell us your destination and get on board! Interested? Experience Campaign as a Service at www.campaignasaservice.com

http://www.augentia.com

[augentia2015-blog]

Augentia is co-founded by a team of product marketers from Fortune 500 companies having years of marketing experience in launching products, executing campaigns, boosting sales, managing multiple channels for small scale to multi-billion dollar enterprises all over the world.

Our extensive knowledge of marketing products and services enables us to help our customers sell more, enhance experience and retain customers and achieve growth objectives through our cost-effective marketing services.

We provide strategic marketing advisory services all the way to implementing/executing the plan to tangible business outcomes and providing you insights using our data-driven approach. 

We are Applied Strategists, collaborators by nature, sleeves rolled-up and committed to your product success.

[augentia2015-blog]

Data-driven marketing is becoming the de facto standard; with over 74% of marketers* expect to increase budgets on data marketing. This statistic pops few critical questions to me as a marketer:

(a) If our marketing plans are data-driven? and

(b) How to write one?

A deeper read of analyst reports reveals the areas where data-driven marketing is currently in practice. Data is used to arrive at new product strategy, special offer creation & targeting, and to track customer support experience. Data usage to devise yearly Marketing Plans and budgets are yet to catch up. Augentia consultants reviewed many marketing plans and found they are based on,

A rehash of past year’s plan & budgets by simply asking for a % increase or As a thumb-rule, marketing budgets are taken as a % of overall revenue, and the marketing plans are accommodated within it. It is also referred to as Marketing Budget Ratio (MBR). Many analyst reports, such as the recent CMO survey 2016 budgets++, feeds to this thumb rule, by stating the average marketing spend %.

Both these methods are not backed by marketing and sales data, or learning from past experiences.

Instead, a data-driven marketing plan focuses on past year’s performance, market opportunities to tap, dropping non-performing campaigns of yester-years while adding new / improved ones, and demonstrate how 1$ marketing investments multiplies into x$ of revenue, with a ROMI** framework.

We invite you to visit the links below for a step-by-step process of how to write a data-driven marketing plan for your business or simply download the free template that will guide you step-by-step to put together your Marketing Plan.

http://www.augentia.com/blog/how-to-write-a-data-driven-marketing-plan/

http://marketing.augentia.com/how-to-write-a-marketing-plan/

https://www.slideshare.net/Augentia

[augentia2015-blog]

The number of Marketing Automation & Technology products is simply exploding. A research quotes the number around 3874 mar-tech products out there in 2016.

Most products in a category have similar features & functionalities. If not, the missing feature will be included in the next version. Feature overload is already happening. Most product vendors and their partners are good at two things viz., technology to develop and sales skills to sell it. The outcome is over 80% of marketing automation features sold are not put-to-use, and sink as shelf-ware. 

So what it means to you? If you are planning to adopt the technology, choosing the right domain partner becomes critical. Their domain expertise helps you to identify the right product in a neutral way. Assist you not just to implement, but also to operate it.

We are with you across the entire life-cycle (see image of various services) of marketing automation adoption. Whether you have already implemented it and it’s not giving you the desired biz objectives or you would like to enhance the usage of Marketing Automation, we can come in and add tangible difference. Our intervention will ensure that your company benefits from adopting the right set of tools and technologies for Marketing and ultimately enhancing the experience of your audience with your brand.

[augentia2015-blog]

The number of Marketing Automation & Technology products is simply exploding. A research quotes the number around 3874 mar-tech products out there in 2016.

Most products in a category have similar features & functionalities. If not, the missing feature will be included in the next version. Feature overload is already happening. Most product vendors and their partners are good at two things viz., technology to develop and sales skills to sell it. The outcome is over 80% of marketing automation features sold are not put-to-use, and sink as shelf-ware. 

So what it means to you? If you are planning to adopt the technology, choosing the right domain partner becomes critical. Their domain expertise helps you to identify the right product in a neutral way. Assist you not just to implement, but also to operate it.

We are with you across the entire life-cycle (see image of various services) of marketing automation adoption. Whether you have already implemented it and it’s not giving you the desired biz objectives or you would like to enhance the usage of Marketing Automation, we can come in and add tangible difference. Our intervention will ensure that your company benefits from adopting the right set of tools and technologies for Marketing and ultimately enhancing the experience of your audience with your brand.

[augentia2015-blog]

Data-driven marketing is becoming the de facto standard; with over 74% of marketers* expect to increase budgets on data marketing. This statistic pops few critical questions to me as a marketer: (a) If our marketing plans are data-driven? and (b) How to write one? A deeper read of analyst reports reveals the areas where data-driven marketing is currently in practice. Data is used to arrive at new product strategy, special offer creation & targeting, and to track customer support experience. Data usage to devise yearly marketing plans and budgets are yet to catch up. Augentia consultants reviewed many marketing plans and found they are based on, A rehash of past year’s plan & budgets by simply asking for a % increase or As a thumb-rule, marketing budgets are taken as a % of overall revenue, and the marketing plans are accommodated within it. It is also referred to as Marketing Budget Ratio (MBR). Many analyst reports, such as the recent CMO survey 2016 budgets++, feeds to this thumb rule, by stating the average marketing spend %. Both these methods are not backed by marketing and sales data, or learning from past experiences. Instead, a data-driven marketing plan focuses on past year’s performance, market opportunities to tap, dropping non-performing campaigns of yester-years while adding new / improved ones, and demonstrate how 1$ marketing investments multiplies into x$ of revenue, with a ROMI** framework. We invite you to visit the links below for a step-by-step process of how to write a data-driven marketing plan for your business or simply download the free template that will guide you step-by-step to put together your Marketing Plan. http://www.augentia.com/blog/how-to-write-a-data-driven-marketing-plan/ http://marketing.augentia.com/how-to-write-a-marketing-plan/ https://www.slideshare.net/Augentia

[augentia2015-blog]

Build, Sustain and Thrive your relationships with Thought Leadership”

While the aim of every executive is to run a successful company, many modern C-suite members also have their sights set on another, more esoteric goal: becoming a "thought leader" in their field. Thought leadership is commonly discussed in the business world, and to the average person, it may sound like another annoying corporate buzzword. But behind the jargon is the honest and admirable ambition of being viewed as a credible industry expert, one who cuts through the "noise" and offers something worth listening to.

 In all your marketing strategies and campaigns, content is the backbone that drives engagement and sales. Are you facing challenges in communicating the right content to the right buyer - be it IT or business decision makers? Do you have enough bandwidth to create multitudes of content? Is the value proposition and messaging coming through as expected?  We, at Augentia, deliver thought leadership content to build relevant marketing assets for campaigns and nurturing leads - in various shapes and sizes, be it email, case studies or articles. We focus on the overall positioning and storyline, that is consistent with the product offering and brand.

[augentia2015-blog]

While the aim of every executive is to run a successful company, many modern C-suite members also have their sights set on another, more esoteric goal: becoming a "thought leader" in their field. Thought leadership is commonly discussed in the business world, and to the average person, it may sound like another annoying corporate buzzword. But behind the jargon is the honest and admirable ambition of being viewed as a credible industry expert, one who cuts through the "noise" and offers something worth listening to.

 In all your marketing strategies and campaigns, content is the backbone that drives engagement and sales. Are you facing challenges in communicating the right content to the right buyer - be it IT or business decision makers? Do you have enough bandwidth to create multitudes of content? Is the value proposition and messaging coming through as expected?  We, at Augentia, deliver thought leadership content to build relevant marketing assets for campaigns and nurturing leads - in various shapes and sizes, be it email, case studies or articles. We focus on the overall positioning and storyline, that is consistent with the product offering and brand.

 Talk to us and we’d be happy to share our story and also present how we’ve helped companies like Microsoft in their Thought Leadership Programme.

[augentia2015-blog]

Product Marketing plays a pivotal role for any software company as the main interface between the team that creates the product or service and the market itself. The company is co-founded by a team of product marketers from Fortune 500 companies with extensive experience in technology, analytics, data science and thought leadership.

[augentia2015-blog]

Augentia specialises in technology enabled marketing that are data-driven, cost efficient and result oriented. As a partner, we augment our client’s product & services marketing efforts, data & technology effectiveness and industry resonance to enrich customer experience.

[augentia2015-blog]

Augentia’s Campaign as a Service (CAAS) offers a platform that defines & orchestrates technology enabled campaigns by experienced marketers, resulting in predictable outcomes.

http://www.augentia.com/ave.html

[augentia2015-blog]

Augentia is co-founded by a team of product marketers from Fortune 500 companies with extensive experience in technology, analytics, data science and thought leadership. Our team can manage from concept to commercialization of your product or service.  

[augentia2015-blog]

Augentia is a young, and growing modern marketing company that offers specialised marketing services for enterprises. The company is co-founded by a team of marketers from Fortune 500 companies with extensive experience in technology, analytics, data science and thought leadership. We are incorporated in USA, India and have direct presence in UK

[augentia2015-blog]

Augentia are a new style of Modern Marketing Consultancy – a group of very experienced B2B marketers that are offering their services as a “virtual marketing department”.  Their new offering is called “Campaign As A Service”. Using a Wizard, you define your campaign requirements and the costing is identified .

[augentia2015-blog]

Our Marketing Automation (MA) practice covers the entire gamut of services, across B2B / B2C / G2C / G2G domains. We are with you across the entire life-cycle of marketing automation adoption and to enhance your buyer engagement!

[augentia2015-blog]

Augentia are a new style of Modern Marketing Consultancy – a group of very experienced B2B marketers that are offering their services as a “virtual marketing department”.  Their new offering is called “Campaign As A Service”. Using a Wizard, you define your campaign requirements and the costing is identified.

[augentia2015-blog]

Find out how to build a product marketing strategy. Augentia builds a marketing environment that delivers excellence consistently. Our marketing professionals, technologists, consultants & creative teams provide a strategic perspective, for the modern tech-savvy marketers.