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It's easier to spread negativity when frustrated.

In the article Stanford research shows that anyone can become an Internet troll I thought the findings of the study were very interesting. People who were given a difficult test and then shown a comment section with three negative comments posted troll comments themselves 68 percent of the time. Whereas, “About 35 percent of people who completed the easy test and saw neutral posts then posted troll comments of their own.” This says to me that people who are frustrated or experiencing difficulties are more likely to contributed negativity to online social platforms. This thinking was reinforced in reading the article, How Trolls Are Ruining the Internet, when writer Joel Stein interviewed his own troll Megan Koester, “As a 32-year-old freelance writer for Vice.com who has never had a full-time job, she lives on a combination of sporadic paychecks and food stamps. ‘You just extruded smarminess that I found off-putting. It’s clear I’m just projecting. The things I hate about you are the things I hate about myself,’ she said.”

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This TikTok star baited trolls for her own benefit

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Dylan Mulvaney is a trans social media influencer who posted a contest/ad campaign for Bud Light which has resulted in controversy and harsh criticism for both Bud Light and Mulvaney because of her gender.

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“The Internet is the realm of the coward. These are people who are all sound and no fury.”

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Social media savvy campaigns have a much better chance of winning.