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SEO Dashboard | SEO Reporting Dashboard
Elite Site Optimizer is capable of providing a customized SEO dashboard with next-gen Business Intelligence capabilities. ESO can provide customized views to business owners for a comprehensive dig into multiple facets of their website performance with the attributes they desire. Elite Site Optimizer provides webmasters with different levels of website audit data using its SEO reporting dashboard powerful widget data, which is vital to developing its SEO strategy. With the Elite Site Optimizer Dashboard, website owners can leverage their SEO data to make insightful decisions and improve their strategies. Start quantifying your SEO efforts through data visualization and KPI metrics, today.
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Video Sitemap Generator
The sitemap generator crawls your webpage, gathers page information, and indexes the details to make it easy for search engine bots to crawl your web pages. Video sitemap generator also supports generating sitemaps for JavaScript or Ajax-powered websites.
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Json Schema Validator
Modern search engines classify content with the help of schema validator content type tags and use them to serve the most relevant content to users depending on their search terms. Content encoded with the right schema markup guides search engines to associate that content with the intended audience. ESO’s schema markup validator tool validates all three formats of rich snippets according to schema.org and Google guidelines for using rich snippets. It finds issues such as missing properties, attributes, and values, then provides suggestions to fix the issues. Json schema validator, Microdata, and RDFa formats can be checked and validated with ESO.
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SEO Analysis Tool
Elite Site Optimizer audit website crawls every web page on a website just like Google’s search engine does. The data it provides can be exported to a . CSV format and issues can be fixed on each individual web page. Once on-page SEO analysis issues are resolved, another web crawl can be performed on the website and the reports can be run again, making sure all issues are fully repaired. The webmaster can also compare the live website to a development or staging build of the website to keep track of existing issues and ensure no new issues slip through testing unnoticed. SEO analysis tool can also compare the results of crawls run on two separate dates.
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Keyword Ranking & Why it is Important to Your Website?
Are you noticing different keyword ranking checker when you search keywords in Google? Google with their ever-transforming algorithms updates are on a constant drive to organize the world’s information and make it universally accessible and useful. So, it becomes imperative to ensure that your keyword-rich content is poised. Hence, it is done in such a way that it can be sourced and accessed easily when a search is carried out on Google. The same applies to other popular search engines, such as Bing, Yahoo, etc.
One of the chief indispensable factors of Search Engine Optimization is keyword rank analysis. Without a question, it’s absolutely essential to track existing keyword rankings for the keywords that you propose to use. Accordingly, when you develop content for your website you may input these important keywords based on your keyword research. In this digital age keywords used in desktop searches and mobile searches vary slightly in nature. Hence, carry out keyword ranking analysis taking these varied elements into account.
How to Find Diamonds in the Dust?
Monitoring the ranking for important keywords will present to you the insight of keywords that consistently yield results. Followed by this you can implement them and update the pages that aren’t ranking well. Keywords that are most relevant to your business that is trending are the critical metric. One should look for this while performing keyword rank analysis. By following such top-performing keywords, you can articulate your content using those keywords to improve the rank of your related web pages in the SERP.
Role of a Tool in Keyword Ranking Analysis
Using a smart tool helps you reduce the time you spend figuring out the keyword statistics and dedicate more time analyzing the results and plunge into optimizing On page SEO analysis of your website. We aim to do just that with Elite Site Optimizer. The keyword position checker feature from Elite Site Optimizer quickly and easily checks, tracks, and present it graphically for your search engine keyword ranking across multiple domains and keywords. The smart reports generated by this feature give a crisp and clear picture of the keyword rankings and position. You have an option to track individual keywords phrases by search engine or location. Get insights on the highest-ranking pages, which is crucial to plan future content and to refresh current content.
Gauge your strengths and weakness based on this check keywords rank and act immediately to improve your content strategy.
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Check Keywords Rank
Keyword Ranking checker helps to monitor your web page’s performance in search engines and helps to define content strategy and relevant keywords depending on the target audience’s demographics. Elite Site Optimizer’s Keyword Rank Checker tool helps analyze and understand the position of your web pages across different devices, search engines, and geo-location by city, vis-a-vis your competitors at a constant frequency and helps you stay relevant to answering the search queries by your target visitors. There are so many factors that determine the relevance of a page’s content in the SERP. Check keyword rank complex, but it’s essential in order to be noticed by the target audience. Elite Site Optimizer strives to provide you with insightful rank reports through our Rank Checker tool, so you can make informed decisions about the magnitude of content updates your site has to undergo.
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6 Evergreen Content ideas that will boost your traffic
Suitable content for your website is essential to attract web traffic. Hence, it is essential that while developing content for your website SEO analysis, you follow specific pointers that will ensure that the content is applicable irrespective of the time and situation. Some of the factors that you should consider while developing evergreen content for your website are as follows:
Once you develop content relevant for all situations and scenarios, all you need to do is keep updating it. Some of the most important styles that you could assume while developing evergreen content are as follows:
1. Case studies
If you are looking to improve Website ranking, you could introduce case studies or white papers on your website. But when you introduce case studies, it needs to be industry-specific. Ensure that you are abreast of the latest events in the industry, but at the same time, you select events that are applicable across situations. Hence, selecting case studies and using them suitably for your company’s website is essential while creating evergreen content.
2. Using data analysis
If you want to attract more web traffic, it is essential to evaluate what the visitors are looking for. With the help of data analysis and statistics, you will identify the type of content that can help improve your website’s rank and attract more traffic.
3. Product reviews
If your company is a consumer-facing one, it is good to include product reviews in your web content. This is content that will last for a long time and also help you with On Page SEO analysis. Moreover, product reviews not only help to generate traffic but also improve sales.
4. Providing history
As your website’s characteristics and the products or services that your company will provide customers will essentially remain the same, it is a good idea to provide the history of something related to your company or the industry. This will be content that will be relevant across time, and you will not have to upgrade the material.
5. Repurposing content
Reuse the content that already exists to make it relevant. You do not need to develop the content from scratch, but upgrade the existing content, which is already suitable to be used even at present, with some changes.
6. Industry-specific content
Develop content that relates to your industry. As you will not be changing your industry, it is a good idea to develop niche content as it will always be relevant.
Thus, you can quickly help with website optimizer tools by developing evergreen content that is relevant for a long time. This will ensure that you do not have to continuously change the content, and the same material can be used for an extended period.
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Website Optimizer Tools
Just enter any URL on the website and analyze the plethora of insightful metrics including SEO KPIs in connection to that page’s performance. Audit website SEO analysis with an actionable report that includes accessibility issues, user experience scores, mobile responsiveness, security coherence check, content quality, and W3C validation. Website optimizer tools audit the website landing page and give both a summary and detailed audit reports with insightful metrics for web page performance including, accessibility, speed, performance, coding standards, AMP compliance, content quality, SEO metrics, and more.
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Content Marketing 2021 with a Data-Driven Content
Content marketing is a key way to optimize your web presence for SEO and bring in new customers organically. The timing of content marketing is just as important as its quality, which is why a content marketing calendar is extremely important. Running a content calendar lets you plan well in advance of release dates and create a steady stream of content. A calendar can also take advantage of data-driven content optimization. Here are some key factors to consider when setting up your content calendar.
Coordinate with products
For content to be helpful, it should be tied to popular keywords that people are searching for, but also to your products or services. Product marketing strategies will change around the year and as a company grows.
A content calendar can help you find opportunities to tie content marketing in with big milestones in the business. Is a certain product being released or updated? That’s the time to release content marketing related to the right keywords. Is a product going on sale? That’s a good time to promote it more and get attention from search engines. Is a certain season or holiday the time when customers are looking for new products, like cold-weather clothing in the winter or school supplies in September? That’s when your content is most effective, so your calendar can reflect it. These events are predictable, so there’s no reason not to be ready with your calendar.
Maintain a steady flow of content
A calendar is hugely helpful for ensuring that your content marketing budget and time are being used effectively. No budget is infinite, so you want to keep content coming constantly without spending too much time. Daily or weekly visitors are a valuable target audience, so it’s good to commit to releasing engaging content on a regular basis. Tying your content marketing to a calendar will show how to spread out your content. It can also reveal if you aren’t producing enough and need to step up marketing efforts.
A good content marketing calendar will also distinguish between different kinds of content releases and marketing efforts. Color-coding or running multiple sub-calendars can be done to separate between things like blogs, videos, ad campaigns, social media posts, and more. This way, you can easily see if anything is missing. It can also ensure that both editorial and promotional work are done for each content release. For instance, an interview or announcement is accompanied by a Facebook post and a Tweet that links to it.
Read Also:- Sitemap Best Practices in 2021 to Improve Your SEO
Auditing Content
Many businesses adjust their strategy based on a website audit, which should always include a content audit. A content audit finds ways to make your content align better with search keywords, improves its quality and readability, and optimizes it for the web. With a content calendar, the changes that a content audit recommends can be implemented well in advance rather than requiring quick adjustments. New content based on keyword research can be pushed forward in the calendar or commissioned ahead of when it’s needed. The calendar is a convenient tool to check to see if content can be optimized.
A content audit will also show the performance of past content, which can provide targets for content on the calendar to meet. Planning future content in advance provides more opportunities for adjustment and additional promotion.
Collaborate in Marketing
When multiple people are involved in content creation and marketing, they should all be involved in managing the calendar as well. Each individual can add their own input and fill out the schedule in tools such as Google Sheets. This is important considering that there may be individuals with varying levels of responsibility for the calendar. There may be contractors who are less involved outside of their assignment, compared to marketing managers who follow it daily. Tech team members may rely on the calendar if they are uploading content and scheduling automatic news posts. Marketing teams should encourage a collaborative calendar that everyone participates in.
For clear, consistent marketing, a content calendar that goes six to twelve months ahead can keep your goals in line with your strategic marketing plan and maximize the effectiveness of your content over time. A content calendar is a bridge that translates your marketing plan into action.
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SEO Reporting Dashboard
Elite Site Optimizer is capable of providing a customized SEO dashboard with next-gen Business Intelligence capabilities. ESO can provide customized views to business owners for a comprehensive dig into multiple facets of their website performance with the attributes they desire. Elite Site Optimizer provides webmasters with different levels of website audit data using its SEO reporting dashboard powerful widget data, which is vital to developing its SEO strategy. With the Elite Site Optimizer Dashboard, website owners can leverage their SEO data to make insightful decisions and improve their strategies. Start quantifying your SEO efforts through data visualization and KPI metrics, today.
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Do Sitemaps Affect Crawlers
The web today has evolved leaps and bounds. And this statement holds true for both Google and SEO. In this technically advanced scenario, sitemaps also play a key role in a website. How? Let us find out. While most of us have a general understanding of how sitemap submission has important precedence for Google Search Console, you may not know how sitemap generator effects crawlers. In this blog below, we will clear the confusion built around the XML sitemap and its uses.
What is an XML sitemap?
Sitemaps not only help in faster indexing but also give you additional information as to whether or not your website has a proper link structure. So ditch everything and get a quick submission and faster indexing with XML sitemaps.
Many people think that XML sitemaps are some rocket science. But in reality, it is just a collection of web URLs. An XML sitemap is nothing but a roadmap to tell search engines what sort of content one can expect on the page.
The ability of an XML sitemap generator is endless. Apart from usually helping crawlers in faster indexation, sitemaps also help in the following to the websites that have:
Thousands of pages or harbour a deep website architecture
Frequently adds new pages.
Content that changes in regular intervals.
Suffer from weak interlinking.
Lacks a strong interlinking
Significance of having a sitemap:
Sitemaps have a significant role to play on the website. Google bots/crawlers or any other search engines, navigate to your website through that interlinking only. There is a high probability that many important pages are left out if the interlinking is not done correctly.
Therefore, if this above situation persists where you are unsure of the link structure, then the essential pages will be left out in this process. This would bring doom to your business or company. Therefore, it is important to have an XML sitemap generator for carrying out the work.
Given the popularity, there are four types of sitemaps in existence today, and they are:
Video sitemaps
Image sitemaps
News sitemaps
Mobile sitemaps
Read also:-What is Schema markup? A complete Guide to Structured Data for SEO
Why Should You Leverage XML Sitemaps To Your Website?
There are lot many advantages of leveraging sitemaps, some of which are listed below:
Lists all URLs from your website and incorporated pages. This helps web indexes to reach your website easily.
You can also set the priority of XML sitemaps. Given the engine and crawl priority, you can tag the XML sitemap to important pages. This will help bots to concentrate on these web pages first.
XML sitemaps incorporate two discretionary labels, which will help pass information to web crawlers.
You can even Googlebot action, for example.
How to Submit XML Sitemap To Google?
There are four salient steps involved in submitting the sitemap to Google Console. They are:
From the google console page first, select your site.
Click sitemaps from the menu bar, which is on the left.
Then type sitemap.xml in the text field of your domain.
Finally, submit the same.
Conclusion:
The XML sitemap generator is important for all businesses today. They help you set priority and provide google with the additional information of priority for all pages.
Just like a roadmap that connects you from one place to another, a sitemap helps in faster indexing. There are many people around the world today who are still unaware of the importance of sitemaps. They feel that their site has no problems and is quite fine with the natural crawl. However, this is a big mistake they are doing.
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Sitemap Generator
A sitemap is an XML file that lists all web page URLs in a prescribed structure that can be used by search engines, crawlers, and feed readers to access and browse the website using the information associated with each page. ESO’s sitemap generator creates four kinds of sitemaps: XML, HTML, image, and video sitemap generator, according to sitemaps.org standards and Google Sitemap guidelines. The sitemap generator crawls your webpage, gathers page information, and indexes the details to make it easy for search engine bots to crawl your web pages. Elite Site Optimizer also supports generating video sitemap generator for JavaScript or Ajax-powered websites. Upon request, these can be added to an ESO user’s sitemap generator options for the account.
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Sitemap Best Practices in 2021 to Improve Your SEO
Is it necessary to have a sitemap with SEO? How can sitemap assist in SEO? What is the main motto of a sitemap? You may have lots of other queries in your mind. Stay with us to know the best answers for all these queries.
A sitemap is a webpage that associates all your website pages together and makes them accessible to search engine crawlers and visitors as well. The layout of this web page is often hierarchical and you can create it using sitemap generators.
Know the types of sitemaps:
XML sitemap
HTML sitemap
Image sitemap
Video sitemap
XML
Users don’t need to see XML (a structured document) however if required they can type in the full URL of the XML document. These are used to inform the search engine about the pages of your website, their updates, and their importance to each other. This sitemap has replaced the conventional way of submitting a website to Google. After creating a sitemap from sitemap generators you can submit it directly to the search engine.
HTML
Using it, you can enable search engine crawlers, and web users to find content on your website. It doesn’t require incorporating every subpage of the website.
Images
Images are an unbreakable and vital part of any website. Image sitemap is also an XML document and tells the search engine about all images available on your website. Additionally, it shows these images in the search results. They enable Google to find the images on your website, that it may not locate with regular crawling.
Video
Videos are one of the most popular tools to improve the website performance analysis to a website and get potential customers. Additionally, you can easily convey the details of your products and services by using a video to the users. Creating video sitemap from relevant sitemap generators and by using it, you can tell Google about the title, description, category, dedicated audience, and running time for each video on your website. It will enable the search engine to know all about the content of your videos and improve the listing of video search results.
Read also : What is a Sitemap in SEO?
Know Sitemap Best Practices in 2021 to Improve Your SEO
Use proper plugins and tools to create the sitemap automatically.
It is easy to generate a sitemap using the right tools and plugins like Google XML sitemaps. With WordPress, you will have a Yoast SEO plugin that already offers XML sitemaps as well as you can use software offering inbuilt sitemap generators. Also, you can create a sitemap manually by following the proper code structure. Alternatively, you can create a text file with each URL separated by a new line. However, to implement and leverage the benefits of hreflang attribute, it is ideal for generating a sitemap using a tool or plugin.
Submit the sitemap to Google
From your search console, you can easily submit the sitemap of your website. After submitting it, you should test it and check the outcomes before you submit it to check for errors; otherwise, it may prevent the indexing of landing pages. Submitting a sitemap to Google tells the search engine about which pages are worthy for indexation however, there is no guarantee that all they will be indexed.
Leave noindex URLs from the sitemap
A sitemap enables the search engine and visitors to crawl and navigate your website, respectively. If you add noindex pages to it, then it may affect your crawl budget as well as it will create a dilemma for the search engine.
Always maintain the file size
Keep the file size smaller as it will put less load on your server.
Never include broken URLs and redirects
It is highly recommended to include only the currently live pages in your website and remove the URLs that redirect or show 404 errors.
Use RSS/Atom feeds
RSS or Atom feeds are used to notify the search engine whenever you add fresh content or add a new page to your website. Google suggests using both RSS/Atom feeds as well as video sitemap generators to enable it better understand which pages need updates and indexing.
Final Words
In this writing, we have seen some of the vital aspects of the Google sitemap. It is essential to create it using proper sitemap generators. Now you have a better idea about the best practices of sitemap in 2021 to improve your SEO.
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Schema Validator
Modern search engines classify content with the help of schema validator content type tags and use them to serve the most relevant content to users depending on their search terms. Content encoded with the right schema markup guides search engines to associate that content with the intended audience. ESO’s schema markup validator tool validates all three formats of rich snippets according to schema.org and Google guidelines for using rich snippets. It finds issues such as missing properties, attributes, and values, then provides suggestions to fix the issues. Json schema validator, Microdata, and RDFa formats can be checked and validated with ESO.
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4 Tips for Integrating Structured Data
Structured data is essential if you want Google to evaluate the information available on your website and create small snippets for the visitors checking your website. These snippets of information are essential to ensure that the visitors are interested in visiting your website and continue to check out subsequent web pages. However, when you develop structured data for your website, there are certain factors that you should take into consideration to make it easier for Google to evaluate your website. Some tips for integrating structured data are as follows:
What structured data should I use, exactly?
The two commonly used methods of encoding to create structured data are JSON-LD (JavaScript Object Notation for Linked Data) or Schema Markup. In both cases, it simplifies the coding process for developing structured data. However, Schema makes it easier for search engines to crawl, organize, and display your website's content. With a schema validator, you can even evaluate how the visitor will perceive your company's website. This will give you the same user experience, thereby helping you to develop a better website. If you use JSON-LD, which is also a markup of Schema.org, you can write a code that Google can understand. If you are developing data for a particular search engine, then you could use JSON-LD. Thus, depending upon the result you are looking for, you should use a particular structured data.
How do I integrate structured data into my website?
You can integrate structured data into the website by going to Google and using the Markup Helper. You will find a list of topics or options under which you want the markup to be shown. Once you have selected the topics, you will have to start adding the URLs of the pages you want the markups to appear. This is known as tagging. You will also need to highlight the content that you wish to be mentioned in the markup. Finally, you need to create the HTML tag and add the Schema markup to your webpage.
How do I test the structured data?
Structured data can be easily tested with the help of Google’s data testing tool. When you enter the URL in the ‘Fetch URL’ section of Google’s data testing tool, it should open the specific web page. Similarly, you can put in a portion of the code or a ‘Code Snippet’ to run the test. If there are any warnings, then Google could not read the markup, and you will need to check the code and the data itself. But it is also essential that you evaluate the cause of the warning before you start rewriting the code because sometimes the warnings are generated if the correct field for generating the markup has not been selected. So with the help of Google’s data testing tool, you can check the structured data and its integration with the markup you have developed.
How do I check the results?
With Google’s data testing tool’s help, you can test the URL and check the rich snippets displayed on a particular web page. This will give you an idea of the snippet that your visitor will see when visiting your website. The data testing tool will give you a complete idea of the user experience and even the speed at which the page will load.
Thus, with structured data, you can simplify how a visitor will perceive your website and even identify methods to make it interesting. The snippets can help draw more web traffic to your website, and with the help of structured data, you can improve the ranking of your website.
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On page seo Analysis
Elite Site Optimizer audit website crawls every web page on a website just like Google’s search engine does. The data it provides can be exported to a . CSV format and issues can be fixed on each individual web page. Once on-page SEO analysis issues are resolved, another web crawl can be performed on the website and the reports can be run again, making sure all issues are fully repaired. The webmaster can also compare the live website to a development or staging build of the website to keep track of existing issues and ensure no new issues slip through testing unnoticed. Webmasters can also compare the results of crawls run on two separate dates.
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How Important is Keyword Analysis?
Keywords form the lifeline for search engine optimization. It is inevitable that SEO personnel spend their quality time on check keyword rank research. With multiple keyword planners available at their disposal SEO experts can now focus on making the right choices.
It is now in the air that e-commerce strategists need to deal with a greater pressure of shortlisting keywords when compared to websites of other businesses. So how to chalk out and plan this strategy in the first place? This blog is about a little deeper understanding of keyword research from their perspective.
Strategizing based on Keyword Types
Firstly, marketers would need to size down their business space and the types of keywords that best fit their target audience. Proceeding after this basic outlining would contribute significantly towards developing an effective keyword strategy.
Long-tail keywords:
Do not conclude that, long-tail keywords are simply words that are longer phrases. There is a lot more to keywords than the mere conjunction of words. Long-tail keywords are promising and could almost definitely be constructive in converting queries to potential customers. They are phrases:
Which are not reflected in any particular keyword analysis tool
Is not displayed in the Google Analytics and Google search console
If used individually, they attract minimal traffic
They are capable of bringing in loads of traffic when used with respect to the website content
Search volume is less and so is its popularity
Focuses on addressing prominent queries of customers
Short-tail keywords:
Short-tail keywords are single-word keywords to the point. However, on occasions, they could be inappropriate owing to the short length and cannot elucidate. Interestingly, these keywords are suitable for shorter descriptions of products on web pages.
Medium-tail keywords:
Medium-tail keywords are not promising but they do guarantee a segment of your web page traffic. Further, convert medium-tail keywords into long-tail keywords and incorporate them into the web page content. Thereby, the queries which construct a long-tail keyword depend on research done for medium tail keywords.
Believe in Research
Self-research is the key to success in search engine optimization. The advice is, marketers should drill to the core of the business and nature of the product for a comprehensive outlook on what is best for the customer base. Understand the dynamics of the target audience, their clear requirements, and their intent. Eventually, bring out a well-optimized web page.
Keyword research would also include:
A detailed study of niche areas in their business space
Possible keywords which would hit the nail appropriately
Shortlisting such keywords using the keyword planner
Implementation of these keywords into your content to find how it works
How SEO Automation Tool could help you?
An SEO Automation Tool encompasses close monitoring of all the functions of your web page. Incorporate an SEO audit tool and rest assured that your end-to-end web page requirements are in control by a unified tool. Elite site optimizer is one such SEO tool that, scrutinizes several aspects of your web page which includes the feature of keyword analysis. The tool check for web page behavior towards various keywords which have been used in the content and provides an exhaustive report backed by the competency of BI, for keywords which have worked well and which needs change. Site optimizer tools work well for mobile keyword rank analysis also. Furthermore, marketers have constant information about hiccups in keyword behavior. Hence, implement any timely modifications required based on trends and patterns of the business.
Though framing an apt SEO strategy is not a cakewalk, a site optimizer will back you to breeze through the much significant keyword analysis process and provide critical business inputs at regular intervals improving the quality of your web presence.
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