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Automotive Phone Training - Dealer eTraining

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Automotive Internet Sales and BDC Management Support

  Stan Sher of Dealer eTraining discusses how sales management needs to properly work with the…

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Automotive Phone Training: Traditional vs. Progressive

When is the last time your dealership had a progressive training solution?

Is your dealership…

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Auto Dealer Best Business Practices

Stan The Dealer Man of Dealer eTraining had a chance to visit Castle Chevrolet in Villa Park, IL which is a high quality dealership that operates with a clear understanding of what the customer needs. In my visit to the dealership, I was impressed to see…

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Automotive Sales OEM Training

Stan Sher of Dealer eTrainingdiscusses the importance of automotive sales consultant OEM certification in the dealership. The fact is that every single sales person needs to invest time into their own OEM certification. The classes and tests are important…

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Automotive Social Internet Lead Management

https://www.facebook.com/dealeretraining http://dealeretraining.com/

Automotive Social Internet Lead Management

Training Internet Sales and BDC Managers at Greater New York Automobile Dealers Association on Social Internet Lead Management

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http://www.dealeretraining.com

http://www.automotivephonetraining.com

https://www.facebook.com/dealeretraining

https://twitter.com/dealeretraining

Stan Sher of Dealer eTraining discusses the importance of automotive sales consultant OEM certification in the dealership.  The fact is that every single sales person needs to invest time into their own OEM certification.  The classes and tests are important for the dealership but also improve product knowledge.  As one of the top automotive sales training companies in the industry Dealer eTraining provides real world automotive sales tips that helps car dealers sell cars more efficiently and profitable.

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Why Automotive Call Monitoring Is Important

Does your dealership have a call monitoring solution in place?

Does your dealership consistently…

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Dealers, Learn Your Demographics

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high average household income and what areas have a low average income?

Right now, as you are reading this you are asking yourself “what the point to these questions is”.

Before we go any further, let me start out by saying that this is in no way meant to teach you to prejudge your customers.  Please do not judge a book by its cover.  However, consider using data to help you improve your field intelligence in terms of investing money in your adverting.

I have been spending some time working with a small dealer group over the last two months.  This dealership is located in an interesting part of the state.  On one hand you have a high crime rate area which is also the state capital while other parts of the county have towns with upper class households in some of the most prestigious areas in the country.  While working with the OEM to consider lead quality and quantity we had discovered this interesting website called ZipSkinny.com.  I had a chance to play around with it and compare zip codes.  Based on the brands that this store sells and on the fact that there is a special finance department I was able to pinpoint where I want to put a heavy focus on special finance opportunities and where I wanted to place a heavy focus on customers with great credit who can buy the products that the store is selling.

This site is great for me as a consultant because when I start to build out a plan for every dealership that I consult I like to examine all data and analytics from closing ratios (OEM leads, third party, websites, etc) as well as how many leads come in.  I also examine the quality of the sales staff and management to measure why deals are being missed in the dealership.  A resource like zipskinny.com can help a dealer strategically plan out their spending to either cut or increase their budget strategically.  This will also help to create customized processes for lead management.  A customized book of word tracks, phone scripts, and business practices needs to be created to handle all of the situations that can be encountered in the dealership.  This will upgrade the way your team performs and ultimately increase business opportunities.

Dealers and managers that are looking to learn about these and other similar strategies for managing and evolving their business development operations need to attend my workshop next week at the upcoming Digital Marketing Strategies Conference in Orlando, FL on January 5-7, 2013.   

  http://dealeretraining.com

http://facebook.com/dealeretraining.com

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Stan Sher of Dealer eTraining to Speak at Internet Battle Plan 12 Atlanta GA

http://internetbattleplan.com/ Stan Sher of Dealer eTraining to Speak at Internet Battle Plan 12 along with some of top automotive industry experts in Atlanta GA.

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Stan Sher of Dealer eTraining Talks About Reason of the Auto Response at GNYADA

http://www.dealeretraining.com https://www.facebook.com/dealeretraining Stan Sher of Dealer eTraining Talks About Reason of the Auto Response at GNYADA

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Digital Marketing Strategies Conference Session on BDC Department Management

Stan Sher - Speaker

DMSC Workshop Title and Description

“The Evolution of the BDC: Has Your Dealership Evolved?”

This workshop will focus on understanding the value of having a BDC in place at dealerships as well as the various types of processes that need to be installed.  Once installed, these processes need to be managed appropriately and kept up to date.  We will review guidelines and operating procedures that a BDC needs to establish in order to measure results.  Lastly, attendees will gain a broad view of how to setup a proper action plan to bring back to their dealerships.

About Stan

Stan Sher is the president and founder of Dealer eTraining, a full service automotive internet sales, business development training and digital marketing company. Stan is an up-and-coming internet professional with strong working relationships with the best in automotive e-commerce consulting in the industry. Prior to starting Dealer eTraining, Stan has been in the automotive business for over eight years where he has been successful in automotive sales, management, digital marketing, internet sales and business development center direction.

Over the years, Stan Sher has become a proven internet sales manager adept at developing a positive brand image for a dealership or product and increasing internet sales volume. A true internet professional, he has increased sales, improvedprocesses, presence, and results to generate more profit.

As a writer and contributor to the automotive dealer community, Stan has a continual blogging presence within and has been published in some of the most respected automotive industry websites and magazines such as:

Digital Dealer Magazine

Dealer Marketing Magazine

Automotive Digital Marketing

DealerElite.net

DrivingSales

Auto Dealers Network

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Automotive Internet Sales and BDC Expert Stan Sher To Speak at Internet Battle Plan XII

http://www.prlog.org/12050998-automotive-internet-sales-and-bdc-expert-stan-sher-to-speak-at-internet-battle-plan-xii.html

Automotive Industry legend, Jim Ziegler returns with his highly successful Internet Battle Plan XII to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013 with a powerful line up of automotive industry experts.

FOR IMMEDIATE RELEASE

PRLog (Press Release) - Dec. 31, 2012 - Jim Ziegler also known as the “Alpha Dawg” will be bringing back his highly successful Internet Battle Plan XII (http://www.internetbattleplan.com/) to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013.  A Certified Speaking Professional with the National Speakers Association and a recognized automotive industry leader, Ziegler has over 35 years experience and has continuously helped automotive dealerships move the needle.  He has assembled a lineup of fourteen leading automotive executives that will be discussing strategies involving sales, digital marketing, and technology for attendees to bring back to their dealerships and implement right away.  The all star line up of presenters includes experts that will break down step by step what the dealers need to be doing in order to continue growing in their digital sales and marketing success.

Jim Ziegler  has selected this panel because of the recent success that these experts have been providing to automotive dealerships around the nation.  The panel of experts are automotive industry leaders in their fields and will teach strategies that take dealerships to the next level. Ziegler says, "This event promises to deliver high quality information by some of the most respected automotive industry executives that I have had the pleasure of working with." This Internet Battle Plan will be sponsored by DealerTrack, Car Woo!, Contact At Once!, Dealer e-Process, Mouthful Social Media, POTRATZ, and Stream Companies, This will be Ziegler's twelfth Internet Battle Plan seminar where he continues to  bring together quality information from some of the most successful professionals in the automotive industry: One of the presenters at Internet Battle Plan XII is Stan Sher, Internet Sales and Marketing expert, BDC expert, President of Dealer eTraining, a straight forward real deal automobile dealership consulting and training firm located in Voorhees, New Jersey.  He is also the original Co-Creator and former editor of www.automotiveinternetsales.com. Sher is a regular speaker and trainer for the Greater New York Automobile Dealers Association and NJCar.  Most recently, he helped Co-found the Internet Sales 20 Group where he was a subject matter expert on dealership Call Monitoring solutions.  Stan Sher will be presenting a highly engaging session on BDC Management Strategies in order to evolve the dealership. Additional Automotive Industry leading experts that will be speaking at Internet Battle Plan XII January 16th & 17th will include: Rachel Haro , Partner & Social Media Strategist at Mouthful Social Media Amit Maheshwari is Vice President and General Manager of Digital Retailing Solutions for Dealertrack Technologies Cory Mosley , Founder and Principal of Mosley Automotive Training Ryan Lucia is the Southeast Regional Sales Manager for Contact At Once. Paul Potratz is an authority on Automotive Internet Advertising, sales and internet marketing, and he is COO of Potratz Advertising Myril Shaw , COO of CarWoo! Matt Redden VP of Sales and Marketing for DealerSocket Jerry Thibeau is President of the Phone Ninjas Andrew Myers of What's Next Media Dave Page, Owner of Dealer e-Process Bill Parlaman, Digital Marketing Director for Stream Companies About Us: Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegler , CSP is an industry celebrity speaker, trainer and published author. He has been a keynote speaker at National and State Dealer conventions, and has trained over 100,000 Dealers, Managers, and Industry Manufacturer Executives. Besides producing this event, Jim will be presenting 'Guerilla marketing Strategies using Facebook, YouTube and Twitter. For more information about Jim Ziegler 's Internet Battle Plan, Speakers, Sponsors, Ziegler SuperSystems, or to request information on discounted group rates, please call Jim Ziegler at 1-800-726-0510 or visit InternetBattlePlan.com.

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Stan Sher Reviews Dealer eTraining Auto Response Email at GNYADA

http://dealeretraining.com/ http://www.drivingsales.com/ratings/products/stan-sher https://www.facebook.com/dealeretraining https://twitter.com/stansher Stan Sher Reviews Dealer eTraining Auto Response Email at GNYADA (Greater New York Automobile Dealers Association).

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Stan Sher of Dealer eTraining Talks about Auto Response Email at GNYADA

http://dealeretraining.com/ http://www.drivingsales.com/ratings/products/stan-sher

https://www.facebook.com/dealeretraining

https://twitter.com/stansher Stan Sher of Dealer eTraining Talks about Auto Response Email at GNYADA

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Google Analytics for Car Dealers - Preceding NADA in Orlando

DIGITAL MARKETING STRATEGIES CONFERENCE 

Produced by First Class Educators

Register online at: 

http://www.digitalmarketingstrategies.org/registration/ 

 Dealers who are looking to measure the ROI of their digital marketing investments need to master the basics of Google Analytics.  Dealers need to know how to customize reports that will give them ACTIONABLE data to increase the profits at the dealership.  Since a dealership website is the new “storefront”, does it make sense to ignore the rich insights and reports that Google offers car dealers for free?  Absolutely not!

Brian Pasch will lead dealers through three workshops on Google Analytics. Check out thefull listing of workshops at DMSC this year.   Each Google Analytics session will also feature a leading industry expert showing attendees how to practically apply Google Analytics for car dealership management.  Taking a general Google Analytics workshop will not give the same impact of a customize series of classes designed for car dealership websites.

Three Part Workshop Series

The three workshops that will be lead by Brian Pasch on February 6th are:

“Part I – Segmenting Your Data For Better Marketing Analysis”  9:00 am

“Part II – How To Attribute Influence To Website Traffic Using Napkin Math”  1:30 pm

“Part III – Creating Custom Reports To Guide Your Business” 4:00 pm

Brian Pasch will introduce the power of measuring “In Market Shopper Activity” (IMSA), a concept first defined by Thomas Gage of Autotrader. Attending these workshops will allow you to measure the In Market Shopper Activity on your website.

Attendees will learn which advertising sources and strategies are INCREASING In Market Shopper Activity.  As a special bonus, Thomas Gage will join Brian Pasch in Part II of the series to share his work with dealers and Google Analytics.

Learn how to diagnose your website for problems as well as comparing the impact of new advertising investments, merchandising choices, and website design changes.  This is a must attend set of workshops for dealership staff responsible for website conversion, marketing budgets, and car sales.

Special Bonus

Dealers that attend all three Google Analytics workshops will receive $1,000 in merchandise credits from PCG Consulting that will automate Google Analytics reporting as well as reporting on all their marketing investments.

That’s right,  attendees can gain access to  a customized marketing dashboard to view the most critical elements of their website data for six months, free.  The dashboard has dozens of widgets to show you things about your marketing strategy and website that you never knew!

This software bonus covers the cost of attending DMSC and will help dealers master their marketing budgets and website traffic in 2013.

[Sent from Ralph Paglia's iPhone]

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Stan Sher, CEO of Dealer eTraining Speaking At The Internet Sales 20 Group In Chicago

http://www.internetsales20group.com

http://www.dealeretraining.com

http://www.facebook.com/dealeretraining

http://www.twitter.com/dealeretraining Stan Sher, CEO and President of Dealer eTraining Speaking At The Internet Sales 20 Group In Chicago.  Stan had the honor of educating dealers on the importance of how to use Call Monitoring in solutions to avoid profit leaks as well as create in-house employee training sessions that inspire teams to improve their skills.  This was a powerful session.