awesometmblrcreoworld-blog

[awesometmblrcreoworld-blog]

As you start rebuilding your business post the lockdown, or you’re looking to pick up where you left off, chances are that you will need some help getting that initial push back into the market. While it makes sense to start with an advertising campaign, you’re probably apprehensive about it because of the costs involved. Well, in that case, why not consider Digital Marketing. There are a number of great Digital Marketing agencies like Creometric which is one of the best Digital Marketing agencies in the country who can help bolster your brand on the internet. But how do you go about choosing the agency that works best for you? This should help.

Needs vs Budget

Digital Marketing agencies like Creometric handle everything from SEO to content creation, Social Media Marketing to Performance, and a host of other services. Before you approach an agency, you will need to know what you require, and how to prioritise it. Based on this, you can begin to formulate a budget. Most Digital Marketing agencies are flexible enough to work around your budget and set your expectations accordingly. Remember, everyone’s needs are not the same, which is why you cannot expect a set price for everything.

Transparency

Transparency is the key to a long and fruitful relationship. This applies to business relationships as well. A good Digital Marketing agency will be proud of the work they’ve done, and the clients they’ve worked with. You should be able to view information like this on their website under sections like our ‘our clients’ or ‘case studies’. Important information like physical address and even key team members adds credibility as well. It’s extremely important to find out everything you can and be completely satisfied before getting into any agreements or signing contracts.

Credibility

In the previous point, we mentioned credibility, and here, we’re going to talk about its importance. Agencies like Creometric have been around for more than half a decade, and have worked with dozens of high profile clients such as Wendell Rodricks and Club Tito’s. Apart from just reading through the published case studies, it would be helpful to read through the testimonials as well. You can even find out more honest reviews on Google, or the agency’s social media pages, for example, Creometric’s profiles on Facebook or LinkedIn. In addition, check out how well the agency’s own homepage is ranking online. If they can do it for themselves, they can definitely do it for you!

Industry Experience

In case your business falls in a niche category, you may want to find an agency that has some experience with your industry – though you shouldn’t be disheartened if you can’t find one. Just because an agency hasn’t worked with a particular industry, it doesn’t mean that they will not work out for you. Sometimes, agencies that have worked with multiple industries are adept at handling different types of clients and so it’s important to be open and willing to work enthusiastically to build a strong partnership. At the same time, newer agencies can offer a fresh and ‘out-of-the-box’ approach to your marketing strategy.

The technical side

In a lot of newer agencies, key account managers represent the agency, while you are the client. But when it comes to the technicalities, there’s no representative – and that can be dangerous. A good plan of action when approaching a Digital Marketing Agency would be to find out from your potential account manager if they have done purely agency work, handled clients or gotten their hands dirty with the tech aspects of development. If they’ve done all three, then you have yourself a well-rounded Digital Marketer.

The buddy test

Finally, this point might seem trivial, but it’s not. An important part of Digital Marketing is Social. When you’ve finally made your list, ask yourself, how do you see this relationship going, and what do you want from it? Marketing is supposed to be fun for business owners who are doing all the mundane operational tasks needed to run their business. So, choose an agency that aligns with your personality and availability and is also fun to work with. At the end of the day, you want an agency that ‘gets you’ and with whom you can bring out yours and your company’s personality.

Are you looking for a Digital Marketing Agency that can give you the push you’re looking for? Then consider reaching out to us over at Creometric. We’d love to hear from you!

[awesometmblrcreoworld-blog]

Business Process Outsourcing has been a hot topic for over a decade. More often than not, we see BPOs as an industry made up of multinationals and large corporations who can afford to have a presence in other countries, but the reality is that outsourcing can be much simpler, but more importantly, more cost-effective than that. In fact, there are a number of startups and small businesses who have cut their teeth through outsourcing, both in working with offshore companies or handling international clients. Examples of this can be seen in the success of local IT businesses in India such as Kodework, NineStack, and even us here at Creometric.

So why are major companies willing to outsource their work to offshore companies like us. Well, the answer is simple.

1. Reasonable and flexible pricing

The main reason is the significant cost-saving that comes with employing offshore companies.  This is due mainly to the massive gap that exists between personnel costs in India and that of the developed countries. The flexibility in pricing and custom packages in India is also a significant attraction for many offshore organizations.

2. High-Quality Solutions

Consistency in quality of service and solutions offered by the Indian outsourcing companies is also another crucial and significant factor that has enabled India to emerge as the leading outsourcing hub. The quality and talent seen in the Indian IT sector, even in states as small as Goa, is remarkable.

3. Talent with language proficiency

Following from the previous point, it is no stretch to say that India is home to the world’s largest technical and industrial talent pool. India has a population of close to 1.4 billion, with millions of graduates coming up to join as qualified and an upskilled workforce every year. Additionally, India is the largest English speaking country in the world, which is another highly favourable factor for India.

4. Conducive IT policies by the Government of India

The Indian Government (along with many of its state Governments) are constantly developing favourable IT policies with regards to taxation, economy, GDP growth, power, telecom, industrial parks and special zones etc. IT is amongst the top 5 industries in India, and the government has come up with progressive schemes and policies to bring optimum benefit from IT outsourcing to India. This has been extremely beneficial, especially for IT startups. Companies like Nordic Intent who specialise in acceleration and business incubation are a prime example of this.

5. Timely and transparent delivery of solutions

The time difference can be seen as a disadvantage, but here in India it can be very beneficial and is the major factor in enabling Indian outsourcing companies to deliver solutions quickly and professionally. Foreign clients such as those in the US or Canada can meet through the day, and assign work to their offshore partners in India knowing that it’s the start of the workday here, which means by the time they are back to work the next day, the assigned tasks are completed. This saves a lot of time, and we all know, time equals money.

What are your thoughts on Business Process Outsourcing? Are you looking to work with an offshore partner for your Digital Marketing needs? Then get in touch with Creometric today. We’d be happy to hear from you.

[awesometmblrcreoworld-blog]

Let’s face it, search engine optimization is not easy. There’s A LOT that goes into it! Right from on-page SEO which is making sure you have optimised your writing with the right keywords that you’re looking to rank for, to off-page SEO which involves backlinking, social sharing and bookmarking, to say the least, there’s much to be done. But once you’re through, how do you know if all your efforts are working out for you? Here’s a quick guide to help you find out if everything you’ve done to optimize your article is working.

1. Google Analytics

We’ve talked about analytics before. It’s definitely our favourite (free) tool from the master of search – Google. Let’s face it, most of the SEO work you’ve done is to rank high on Google, so using Google Analytics is a great way to kick this off. There are a number of important stats and figures you should be tracking regularly to stay updated with what’s working and what’s not. These metrics include the number of pages visited, bounce rate, time on site, and click-through rate. Metrics like this will show you a quick overview of which pages/posts on your site are performing the best, but most importantly why. You can then use that insight to revive old content or create new content.

2. Keyword phrases

If you’ve used the correct keyword phrases while doing on-page SEO, you will start ranking higher in Google for that particular search term, plus many other related terms. The boost in rankings may lead to more traffic. Sometimes, however, it doesn’t. So in order to know how your keyword research is paying off, you need to track your rankings. You can do this by linking Google Search Consol to your Google Analytics account. Once that’s done, you’ll find it under Acquisitions > Search Console > Queries. Set a timeframe (we usually do a 6-month trend), and you’ll be able to see the average position for each of these keywords.

3. Organic search percentage

The best way to know if your SEO skills are actually working for you is by keeping track of your organic search traffic. By checking your ‘sources of traffic’, you will know whether you’re gaining or losing organic traffic. To find this information, open Google Analytics and navigate to Acquisitions > All Traffic > Channels. Here you will find the channels from which you receive traffic. These include Organic, Social, Direct, Referral and Other. The most important one to look for is Organic Search. You want to be getting most (or at least a fair share) of your traffic through organic search. If you aren’t, then you need to work on adding more rankable keywords and fulfilling user intent with your content.

4. User Behaviour Flow

It’s time now to get fancy. At Creometric, we love data, graphs, and fancy charts. When it comes to analyzing SEO, it doesn’t get fancier than Behaviour Flow. if you’ve never used this option in Google Analytics it may seem overwhelming and confusing, but once you get used to it, you’ll find that it’s pretty cool. Open Google Analytics and navigate to Behavior > Behavior Flow. The flow diagram can be set to show you many different aspects or views. By default, it is set to Landing Pages, but for SEO, we’ll want to look at it by source. The flow starts with the source of traffic, with Google being our main concern for SEO. Behaviour Flow shows you how users interact with your content in a diagrammatic way. It gives you a visual representation of the problem areas that you may need to concentrate on. The most useful things to look at in Behaviour Flow are the number of drop-offs (exits from your site) and the content funnel. To learn more about how to use behaviour flow, check out this handy article.

5. Lowest Organic Traffic Earners

You probably already track your high traffic earners, however, low earners are posts that bring in little to no organic traffic. They are of no value and can bring down the integrity and rank-ability of your entire site. When you identify low earners, you can either update them and turn them into high earners, or delete the post and redirect the URL to a related post or page. To find your lowest organic traffic earners among all of your content, in Google Analytics go to Behavior > Content > All Pages. To find only the organic search traffic, go to Acquisitions > Search Console > Landing Pages. You’ll have to set the date range to a suitable period of time, such as 1, 3 or 6 months. Then expand the list to show at least 100 items (more if you have a lot of posts). Then go to the very last page. Start backtracking till you the posts start showing up.

6. Track Conversions

Last but not least, the metric that matters the most for your success is conversions. Conversions are the engagements you want readers to make on your site. These engagements include clicking on your CTA (call to action), subscribing to your monthly newsletter, engaging with your social media buttons, etc. It’s great to have lots of people reading your content, but if they aren’t interacting, you haven’t really captured them as a customer. It’s not necessarily about making money, but without conversion, you cannot be successful. To start tracking conversions, you can set up a goal in Google Analytics. Setting up a goal isn’t as straight forward as it may sound, but it’s not so difficult either.

Start by identifying the top 5 or 10 places where conversions matter the most on your site. This could be things like a sign-up box for your mailing list, a link to a product or download you sell on your site, a link to a “find out more” page, a video you want people to watch.

Go into Google Analytics and navigate to Admin > Goals. Then click New Goal.

Click Custom > Continue.

Name your goal and leave the Goal slot as is. Then click Destination > Continue.

If you’re tracking is a link (such as to another page on your site, a video, a PDF, etc), then add the link in the Equals to field and click Save.

And you’re done! Now that you’ve set up your goal, you can see the results by clicking going back to Home > Conversions > Goals > Overview. You can choose which goal to look at in the upper left corner dropdown. The results will show you how many times the destination link was clicked and its source. This will help you determine if your link placement is working or not. A lot of conversions mean you’ve done something right. If not, then you still have some work to do.

We hope this article was helpful in guiding you to get the best out of your SEO efforts. If it was, consider sharing it with your colleagues, and let us know your thoughts in the comments below.